Adrian J Cotterill, Editor-in-Chief
In 2019 IFA Berlin spanned a week at Messe Berlin, had more than 1800 exhibitors and attracted 250,000 visitors but in 2020 #COVID19 made its mark on what was undoubtedly once “the largest consumer electronics trade fair in the world” and in its place, a truly bizarre spectacle took place over just three days; the event was NOT open to the public, ran with a strict guest list and allowed a maximum of just 1,000 attendees to each section of the event per day. Many of the large exhibitors pulled out but those who had gone to the effort to build their usual large stands saw the halls resemble a ghost town.
However keen to bounce back, the organisers of the IFA consumer electronics show have unveiled their plans to return to a full physical scale in-person event this year.
In a statement, IFA executive director Jens Heithecker said “As always, keeping our visitors and exhibitors safe is our top priority. The global vaccination effort is gaining huge momentum, while tough lockdowns are finally beginning to pay off, which gives us confidence that we can invite the world to come to Berlin in September for IFA 2021.”.
IFA Berlin is scheduled to take place September 3-9, 2021 at Messe Berlin.
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