One day soon the show organisers are going to get wind that Minicom turn up, do an expert tour but usually pay nothing for the privilege of (effectively) exhibiting (to be fair at Screen Media Expo Europe 2009 where they first started the tour concept they were also a big exhibitor).
The latest announcement is that the Digital Signage Expert Tour will hit Viscom Düsseldorf 1st to 3rd October 2009. Minicom describe it best…
The Digital Signage Expert Tour is an educational framework, helping visitors understand and experience the full digital out-of-home application on the show floor.
This free tour will provide an overview of a selection of carefully hand-picked exhibitors following the accurate path of the digital signage supply chain, from content creation to traffic management, outlining how they fit into the overall Digital Signage puzzle.
Ronni Guggenheim, CEO Minicom Digital Signage told us “We are excited about the opportunity to expand the scope and framework of our Digital Signage Experts’ Tour by officially partnering with Reed Exhibitions Germany, the organizers of the viscom exhibition.”
He added “The tour was an outstanding success at Screenmedia Expo London and Infocomm Orlando, providing a groundbreaking platform of education for the visitors of the shows. Traditionally, a visitor finds it difficult to get a bird’s eye view of the overall application. The Digital Signage Experts’ Tour answers this need by providing the full end-to-end story with real live demos of each piece in the puzzle, an overview of the solution which a visitor would normally not get.”
This year’s tour will allows participants to listen to the tour guide’s explanations without surrounding interferences and accomplish its objectives by ensuring listeners hear everything with a tour audio system made by ListenTech .
Petra Lassahn, the viscom Event Director commented “The cooperation complements our Starter Workshop Digital Signage perfectly. The guided tour gives the participants the opportunity to experience practically what has been learnt before in theory and to discuss issues directly with the exhibiting companies.”