Adapt Media, Avida and Rabba Fine Foods Partnership

Tristan Cotterill

Adapt Media, an agile place-based OOH provider, and Avida, a leading full-service provider of turnkey solutions for retailers, have announced their partnership with Rabba Fine Foods.

The combination of Rabba’s fresh foods, Avida’s in-store digital touchpoints and Adapt Media’s ability to target the very heart of communities across Ontario makes for a powerful retail marketing opportunity. The addition of Rabba’s 80 digital screens adds a premium hyper-localized layer to Adapt Media’s 3,000+ DOOH offerings across the country.

Jamie Thompson, Adapt Media’s CEO said “We’ve often heard from our advertisers that the ability to speak directly to consumers at the community level is paramount post-pandemic. For brands to engage with shoppers right at the point of purchase with a personally curated message has become an essential ask. To be affiliated with a venerable institution like Rabba, already a trusted member of each community that they live in, with screens that are the very pinnacle of technological perfection is all we would ask for from a partnership. We can’t wait to bring this DOOH fresh take to our clients!”

Ten years ago, Avida implemented a digital signage network across Rabba’s fleet of grocery stores throughout the GTA. David Reale, Avida’s CEO, says “Rabba is a long-standing client of ours. When we first started working together, we were excited to be a part of such a reputable, local brand. Rabba has a loyal customer base, which is the perfect target for both local and national advertisers. We’re excited to help Rabba make the most of their in-store media network through our partnership with Adapt Media.”

Adapt Media is a trusted Canadian OOH provider and is focused on providing advertising space at premium airport lounges, DriveTest Ontario centres, and thousands of Circle K and independent convenience stores and gas stations across Canada. Adapt Media’s sister company Chameleon Digital Media is a full-service digital agency with expertise in mobile location data. Now in its 23rd year in business, Adapt Media has grown to include street-level and in-store advertising in over 1,000 cities and towns across the nation and is well-known for building new custom ad networks at clients’ requests.

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