Intersection we understand is currently utilising StreetMetrics measurement solutions to provide advertisers with detailed insights into their bus advertising campaigns in San Francisco, Chicago, Philadelphia and Seattle.
Drew Jackson, Founder of StreetMetrics told us “We’re excited to work closely with Intersection as they continue to deliver industry-leading out-of-home measurement solutions to advertisers in the country’s largest media markets” says “Our businesses share a common goal of leveraging technology to transform and improve life in cities, and we’re eager to provide deeper measurement and attribution services for Intersection.”
Were are told that by the end of 2021, Intersection will expand its offering to Austin, Dallas, Minneapolis, New Jersey, New York and Portland.
With its Bus Campaign Measurement, Intersection offers a direct pathway for marketers to understand the impact that bus advertising has on their business objectives. Together, Intersection and StreetMetrics are able to understand real-time bus locations and total media impressions, and then connect to audience-level behavioral insights to report on aggregate demographic information and secondary behaviors. StreetMetrics is committed to being a growth driver for Intersection as measurement becomes increasingly important in OOH.
David Burrick, Chief Strategy Officer at Intersection said “Bus advertising remains one of the best and most efficient ways to market to consumers in America’s largest cities. Through our partnership with StreetMetrics, we’re able to provide further proof of this to our advertisers with a best-in-class measurement solution that delivers ROI metrics specific to bus media,” said We’re excited to expand our partnership and measurement services to cover all of our bus markets, which includes more than 10,000 vehicles across the U.S.”
Founded in 2016, StreetMetrics specializes in measuring Moving Out-of-Home (MOOH) media, such as ads on buses, trains, taxis, bikes, and anything that moves. The company currently measures moving media in 30 of the top 35 DMAs across the US, and internationally across Canada, Australia, Europe, and Central Asia.