Just when readers thought it was safe and our software vendor bashing days were (temporarily) over Scala go and do something we think is incredibly stupid and even though we have been really nice to them recently we feel compelled to write, criticise and of course point out the error of their ways.
To be fair (okay, to NOT be fair) we have often questioned the sense that Scala shows with its marketing – their name and their heritage should have meant that they could have built a great brand which really meant something but unfortunately they have no brand values, no master marketing plan and this latest missive from them to their VARs, to us at least just proves our point…
In an email with a subject line of Stability & Experience Main Ingredients of Digital Signage World Leader their latest great brain wave is to question the stability of their competitors.
Partner With Stability – Choose Scala
Does the current financial state of your digital signage company have you worried? Well, maybe you should be.
Digital signage firms are crumbling left and right. Before you’re left with blank screens, let us help. We’ve been around for twenty plus years and will be here to keep your network up and running. Can any other digital signage software company say that?
It’s no secret that we are going through an economic crisis. The future is uncertain. Since you’re already running a digital signage network, it says you are forward-thinking in the face of this crisis. But…is your digital signage provider doing the same?
Be proactive: Switch to Scala before you are without the proper tools to continue effectively running your digital signage network.
Download a FREE software comparison whitepaper or visit www.scala.com/video to see what you’ve been missing.
As one CEO said to us earlier this week “It’s a disservice to the industry to try and use FUD to build a business. Yes, some competitors have recently departed or closed offices, but those companies were hampered by weak products and/or limiting capital, a culling was long overdue”
The industry is actually quite healthy and those companies who have built their business by delivering value are doing quite well. Is this really the best marketing campaign that a company that has been around as long as Scala can really come up with?
We are the last people who ought to remind you of the old adage that if you don’t have anything nice to say don’t say anything at all but come on Scala, work on your brand, work on your features. You can do better, much better than this.