Audi Use Augmented Reality To Launch A1

Andrew Neale

Audi are using Augmented Reality to launch their (new) A1 car into dealerships. The idea being to bring the car into the showroom to stimulate preorders before the car is physically available to dealerships later this year.

You can we believe visit any of the dealerships to see it or from Thursday to Sunday this week ONLY you can see the technology in action at their special event in Leicester Square (pictures shown above).


2 Responses to “Audi Use Augmented Reality To Launch A1”

  1. BrandTouch Says:

    The idea to bring the car into the showroom is great. The kiosk design could also fit better with the interior and car curved lines design.

  2. We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog Archive » Augmented Reality Links of the Week- 7/23/2010 Says:

    […] Augmented Reality halfpipe game 6 Fun Augmented Reality Games for iPhone | iPhone Apps Finder Audi Use Augmented Reality To Launch A1 […]

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