Ocean Outdoor, the boutique media owner specialising in iconic advertising locations and large-format digital beacons first developed the idea to make the IMAX an advertising site and has been delivering well-known high-impact campaigns since January 2006, to over 5.7 million people every fortnight.
The cinema offers one of the largest advertising sites in Europe and has become an iconic landmark on London’s media landscape, both to brands and to the general public and news in this week that the contract has been extended as a reflection of Ocean’s performance in what has been an extremely tough advertising market.
Jill McLaughlin, BFI Director of Strategic Projects told us “The current economic climate for all cultural organisations is tough and it is very important we maximise our assets. Our relationship with Ocean has continued to deliver results in a competitive environment and we are delighted this is to continue.”
Tim Bleakley, CEO, Ocean Outdoor, added: “The BFI IMAX continues to be central to any client wanting to make a statement in London, and with 2012 round the corner, the significance of this site will only increase. We are delighted to be working with BFI for the next 5 years, and this contract is absolutely central to our strategy of acquiring large iconic sites in key cities and locations.”