Key Systems Digital Director OOH Planning Platform

Key Systems ^[1] is extending its out-of-Home Media Management software systems platform to the DOOH sector through Digital Director, a fully integrated technology solution tuned to work seamlessly with signagelive ^[2]’s digital signage software.

The integrated platform allows OOH media companies to handle from a single solution all the planning, management, reporting and billing for campaigns running on both conventional billboard and poster faces and networked digital screens.

Digital Director is being demonstrated for the first time the Outdoor Advertising Association of America ^[3]/Traffic Audit Bureau ^[4] national convention and trade show conference, April 11-13, 2011, in Miami Beach, Florida.

An extension of Key Systems’ Fusion and Quattro management platforms, which are used by many large billboard and poster companies, Digital Director smoothly passes ad targeting and scheduling instructions directly from its front-end system to media playback devices running the web-based signagelive digital signage software solution.

“We’ve made it completely seamless for users,” says Jason Cremins, signagelive CEO. “This is an important development because it removes duplications in both systems and effort. By working together, we’ve developed a solution that lets OOH companies easily make a steady transition from conventional to digital, without ever having to run separate systems.”

“The combination of signagelive and Key Systems gives media owners absolute control of both their traditional and newer digital inventory from a single entry-point,” says Ian Morris, client service director, Key Systems. “There have been attempts to make standard OOH systems somehow work for digital, but this combined solution eliminates any compromises in the process or delivery.”

Digital Director is already being used by clients in North America and Europe, such as for a network of poster faces and digital advertising screens now being effectively managed and monitored in the Glasgow subway system, operated by UK-based OOH firm PrimeSight ^[5]. Digital Director is also now available to Key’s current clients in South America, China, the Middle East, Australia and New Zealand, and will be generally available to new clients from May 1/11.

signagelive is an open standards, web-based digital signage platform designed to support anything from small private corporate networks to large enterprise networks that have thousands of end-points. Its customers include Harrod’s ^[6] department store and the home parks of famed American sports franchises such as the St. Louis Rams ^[7] and San Francisco Giants ^[8].

Attendees at the OAAA / TAB trade show can see live demonstrations of Digital Director managing the complete booking life cycle for ad campaigns, from visual availability through delivering content to the signagelive network of players, and ultimately to reporting and billing.