Adrian J Cotterill, Editor-in-Chief
Amscreen today announced an exclusive agreement with Londis in a deal which will see the company’s digital signage screens installed in Londis stores with the highest footfall.
Paul Courtney, Londis Sales Director said “We continue to look for ways to assist our retailers and customers whilst driving sales and strengthening the Londis brand. With impressive results from our trials, I’m delighted that we have partnered with Amscreen and look forward to rolling this out to other Londis retailers in the near future.”
Prior to the deal being finalised, the screens were trialled for an extensive period at several Londis locations with results proving to increase sales of advertised products to their customer base, a high proportion of whom are regular or repeat customers.
Simon Sugar, CEO at Amscreen said: “We are delighted to announce this deal with Londis who now join Booker and Spar Scotland in the network. Our convenience store network is constantly expanding, and is on target to be in 1,000 sites by the year end, which further reinforces our position within the industry and demonstrates that we deliver results within multiple sectors. We are currently reaching out to an audience of 25 million a week and once our neighbourhood network is complete, we envisage this figure to reach over 30 million.”
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