STRATACACHE announced Wednesday the appointment of Paul Rinaldi as Director of Business Development for its PrimaSee Beverage Solutions practice.Paul will be responsible for creating and managing strategic relationships and alliances with global beverage brands, as well as accessing and developing new business opportunities and potential areas of growth for STRATACACHE’s PrimaSee technology.
With over 18 years of Direct Store Delivery (DSD) beverage experience, Paul spent the last 11 years working for PepsiCo as a Senior Sales Capability Manager based out of Purchase, NY.
In 2005, he led the Central Florida Region for PepsiCo ‘Best in Class 2005’ and during 2010-2011, his team delivered USD 22 million in productivity savings for its Chilled DSD Business unit and was successful in integrating Pepsi equipment platforms on a national scale.
As Director of Business Development at STRATACACHE, Paul’s strong sales expertise and background in retail customer relations will be critical in the global expansion of the company’s latest PrimaSee media door solution—the first translucent digital signage technology to serve the beverage marketplace.
“I’m excited to join the STRATACACHE team and lead the company’s business development goals for its PrimaSee solution,” said Paul Rinaldi, Director of Business Development at STRATACACHE. “PrimaSee brings a whole new level of excitement to the beverage industry, delivering a unique customer experience that digitally connects brands and consumers through innovative, translucent advertisements—poised to not only grow exponentially in scope, but reshape point-of-purchase advertising.”
PrimaSee showcases interactive advertisements embedded within a glass fixture (cooler door, vending machine, freezer door, etc.) while simultaneously fostering consumer interaction with a media experience (coupons, surveys, games, etc.) and was recently one of six finalists for Europe’s Most InAVative Digital Signage Product
Visually engaging, PrimaSee’s translucent advertisements allow customers to see- through enticing promotional ads to corresponding products in the backdrop—directly enhancing brand awareness at the point-of- decision.