WHSmith / abc media Partnership
Adrian J Cotterill, Editor-in-Chief
Good win announced last week from abc media group who finally won the contract to provide retail media opportunities through 850 WHSmith Travel and High Street stores.
This includes two media channels: –
- Digital screens in 43 prime Travel stores at airport and rail locations
- Branded bookmarks in shelf dispensers positioned in high footfall areas of stores in around 800 Travel and High Street outlets
Jon Southcombe, Chief Executive at abc media group told us “we are very proud to have won this contract with WHSmith. We have unique experience in retail media solutions and this contract is key to our desire to become the one stop shop for this growing media channel. With over 500 retail media campaigns under our belt, we think we know how to get results”
The WH Smith travel network of course was put in by Liquid Digital (now part of Retec Interface) and will continue to be managed by same.
Both media channels are included in abc media’s on-line retail media planning site – www.PlanMyMedia.com
Major brands such as MasterCard, the AA and Co-operative Financial Services have already used WH Smith screens to promote national campaigns.
Andrew Lightfoot, Commercial Development Manager at WHSmith told us “As WHSmith grows we are constantly looking for new commercial opportunities, ways to enhance the consumer experience and provide a greater return on investment for brands. abc media have a strong solution offering potential advertisers a multi channel network in a simple, approachable format”
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