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Digital Place-Based Shows High Revenue Growth

The Digital Place-based Advertising Association [1] announced Monday that the growth rate for the industry sector was six times that of total measured ad spending, according to data from Miller, Kaplan, Arase [2] and Kantar Media.

Advertising Revenue Growth

MEDIA Jan-June 2012 vs Jan-June 2011 Growth %
Syndicated TV +12.8
Digital Placed-based +11.8
Cable TV +5.7
Spot TV +3.5
Outdoor +3.5
Network TV +3.5
FSIs +2.5
Radio +1.4
Magazines -3.0
Newspapers -3.5
Internet Display -3.9

Sources: Miller, Kaplan, Arase for digital place-based media, and Kantar Media for all other media

Miller, Kaplan, Arase reported that digital place-based media grew by 11.8% from Jan-June, 2012, over the same period last year, while Kantar Media [3] data showed that total measured media for the same period increased by 1.9%.

“The growth in the sector continues apace with strong momentum,” says Susan Danaher, president & CEO, DPAA. “In 2011, PQ Media reported that DPb as a sector grew 13.2% versus the prior year. With double digit growth in the first half of 2012, DPb continues to be a highly desired media choice because of its ability to engage consumers at the right time, in the right place and when they are in the right mindset.

“DPb networks offer a powerful solution to marketers who want to reach light television viewing, on-the-go consumers in contextually relevant settings.”

3 Comments (Open | Close)

3 Comments To "Digital Place-Based Shows High Revenue Growth"

#1 Comment By Chuck Billups On 9 October 2012 @ 15:29 @686

The question I always ask when I see these:

1. What is the rate without Cinema?
2. Were digital billboards included or left in traditional outdoor? What is the rate without it if so.

Those numbers tend to skew these quick roll-ups.


#2 Comment By Nurlan Urazbaev On 9 October 2012 @ 20:15 @885

I have similar questions, Chuck, and they stem from the continuing ambiguity about the terms different industry bodies use to describe the medium and different segments of it.

#3 Pingback By TENDENCIAS EN PUBLICIDAD On 30 December 2012 @ 10:42 @487

[…] s1.parentNode.insertBefore(s, s1); })(); EmailHace un par de semanas, un post de Dailydooh ( [4]), nos indico unas tendencias publicadas por DPAA (Digital Place-based Advertising Association), muy […]