Pizza Hut has launched an innovative advertising campaign in the UK to promote its new, fixed price ‘Happy Hour’ menu. The menu, which is available from January 19, will be amplified through an atmAd campaign, which went live on January 26 and will run for 2 weeks across atmAd’s national network of cash machines.
The advertisements will be carried across 3.3 million transactions at over 1,650 cash machines across the UK – many of which will be in close proximity to Pizza Hut restaurants. The campaign will also include 825,000 take-away receipts that will feature the address of the nearest restaurant in the area and menu details !!
Claudia Nicholls-Magielsen, Marketing Director of Restaurants, Pizza Hut told us “We needed an advertising medium which allowed us to engage in a dialogue with our target audience. The combination of geographically targeted ATM advertisements and ‘reminder receipts’ appealed to us as a powerful way of communicating with our customers”
The atmAd advertisements are part of a wider, awareness-raising campaign, which will include TV, radio, roadside 6-sheets, mall 6-sheets and branded phone boxes. By highlighting the new Pizza Hut menu, the adverts aim to drive consumers to restaurants directly from the cash machines.
Richard Rowley, Head of Media Sales, atmAd, told us “Our ability to run this campaign simultaneously across three different banking networks to coincide with the first pay-day of the year enables Pizza Hut to attract families following the Christmas break.”