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#dse2013 Points @DPAads Summit Panel

Bob Martin moderated a strong panel, looking at what is going on in the industry during the Digital Place-based Advertising Association [1] conference on Day One of #dse2013 in Las Vegas.

DSE2013 - DPAA conference [2]

The panel consisted of – as seen L-R in the accompanying photo – David Matera, CEO and founder, OOH Pitch Inc.; Daniel Wilkins, president, n2; Jack Sullivan, senior vice-president, Out-of-Home Activation director, Starcom USA; Rick Robinson, managing director, West Coast, MacDonald Media; Rocky Gunderson principal, SierraDock; with Martin at the podium.

One of the interesting pieces of news that came out of the panel is that Starcom will be undergoing a major reorganization, come March.

Beyond that, here are some of the points that the panelists made, based on their knowledge and experience:

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1 Comment To "#dse2013 Points @DPAads Summit Panel"

#1 Comment By Chuck Billups On 27 February 2013 @ 15:12 @675

Sounds like a pretty depressing (yet realistic) caution out to the newbies.