The Boys & Girls Clubs of America has teamed up with the Outdoor Advertising Association of America to spread this ‘BE GREAT’ campaign across Out-of-Home (OOH) advertising mediums and EYE USA was the first to send us some pictures through of it in action.
The campaign features BGCA alumni, including Denzel Washington, Shaquille O’Neal, Wesley Clark, Jackie Joyner-Kersee and Martin Sheen. EYE is running the campaign on its digital units in malls across the country.
BGCA President/CEO Roxanne Spillett told us “We are extremely grateful to the Outdoor Advertising Association of America and members like EYE for turning over prime real estate in malls and on billboards nationwide to create awareness for Boys & Girls Clubs of America’s new advocacy campaign ‘BE GREAT’,”
Michelle Schiano, Vice President Marketing, EYE USA told us “At EYE, we strongly believe that the mall acts as the center of the community. As such, bringing the community’s attention to important causes such as this one is a service we are happy to provide.”
The EYE portfolio in the USA encompasses over 3,500 panels in over 250 shopping malls across the country, with more than half the portfolio sitting in the top 30 DMAs. EYE’s digital network includes nine malls across the country and consists of 69 digital units.