Billboards Unplugged, NYC

Adrian J Cotterill, Editor-in-Chief

Do you want to network with senior executives from JCDecaux North America, CBS Outdoor Americas, Times Square Alliance, Titan, Van Wagner, Clear Channel, AccentHealth, Eye Corporation, Branded Cities, Eller Media Company (and others) and at the same time, listen to some of the best speakers in the industry, including Andreas Soupliotis, Phil Lenger, Olivier Duizabo, Bas van Heek, Bob Rushby and Tim Harvey?

billboardsUnpluggedIf so, then you need to be quick as we only have FOUR tickets left (at the time of writing) for BILLBOARDS UNPLUGGED, our BARCO sponsored Thought Leadership Summit

This takes place as part of New York Digital Signage Week on the afternoon of Monday 21 October 2013.

You can register here and you can also follow our speakers on twitter; @andsoup @AyudaSystems @OpenSplash @Quividi @bobrushby, @Tim_Harvey @JCDecaux_UK @PhilShow

It truly is one of the best speaker line ups we have ever had; Andreas Soupliotis (CEO and Founder, Ayuda Media Systems), Phil Lenger (founder, Show+Tell),  Olivier Duizabo (Quividi), Andrew Neale (Technical Director IGCH Ltd, co-founder of Kaleidovision Ltd, and President of the OpenSplash Association), Bas van Heek (Product Marketing Manager, BARCO), Bob Rushby (founder and President of Pixelized Light Inc.) and Tim Harvey (Director of Digital Strategy, JCDecaux UK)

Here’s the agenda in full…

14:00 – 14:30 Open Source Digital Signage
In 2011 Ayuda Media Systems donated its Splash digital signage player to the industry as an open source initiative. I will discuss some of the innovation that has come about as a result of having available a free, open source media player in the digital signage industry and look at what could be the focus going forward when innovating next generation signage opportunities.
– Andreas Soupliotis, CEO and Founder, Ayuda Media Systems

14:30 – 15:00 Content Magic
Digital Signs can be fun and interesting to watch! So can presentations about Digital Signs! If you have ever wondered how to have better content on your displays, come to a lively, interactive discussion where you will discover the SECRET to great Digital Display Content. We reveal the FORMULA to developing attractive and relevant video and imagery so that your displays are engaging. Find out how to be UNPREDICTABLE and capture the attention of your audience. There is magic in Creative Digital Displays and you can be the magician, turning pixels into power, minutes into memories
– Phil Lenger, founder, Show+Tell

15:00 – 15:30 Billboard Audience Measurement
Whilst audience measurement provides accountability and performance tools, there’s a growing interest in using the metrics to trigger events in real-time. I will provide some examples of innovation in this area, specifically in the large format DOOH sector. For example, Ocean Outdoor is helping to pioneer digital out of home in retail and roadside environments, and via its Ocean Labs initiative has developed and launched a suite of new and emerging technologies. I will discuss ‘Look Out’, which is based on Quividi’s VidiReports and is used to analyse viewer demographics and to trigger the display of content relevant to that audience.
– Olivier Duizabo, Quividi

15:30 – 15:40 The Issy-Neale Formula
The Issy-Neale Formula is a platform independent, human readable and machine readable method to describe a video screen display made up of tiled units. I will explain how it bridges the gap between content creators and programmers and provides a common method to describe a shape for a wide range of different technologies.
– Andrew Neale, Technical Director IGCH Ltd, co-founder of Kaleidovision Ltd, and President of the OpenSplash Association.

15:40 – 16:00 Afternoon tea

16:00 – 16:30 Content is Power
In 24/7 digital advertising, especially on light emitting technologies like LED displays, content (=color), has an enormous effect on power consumption, which is a big chunk of your TCO calculation. This presentation shows the relation between color, power consumption and energy costs with a calculation model and examples, which can lead to huge cost savings and thus, improved TCO. Recommendations made in the presentation will also improve readability, social responsibility issues and general acceptance of digital billboards.
– Bas van Heek, Product Marketing Manager, Barco

16:30 – 17:00 MegaPixels are Boring, Let’s Talk About GigaPixels
Displays of many megapixels are easily created today and even a gigapixel (one thousand megapixels) is on the edge of do’able now. Soon, a gigapixel will become mainstream so in this session we look at why it is not necessarily the display technology that will hold the industry back.
– Bob Rushby, founder and President of Pixelized Light Inc.

17:00 – 17:30 Waterloo Sunset, Sunrise and A New Dawn in Display Quality
This year, JCDecaux will launch Waterloo Motion, Europe’s largest indoor LED screen which will engage an audience of 92m people per year in one of the UK’s busiest rail hubs. I look forward to sharing a strategic and technical insight into how the JCDecaux team continue to lead the UK out-of-home market with screen display quality, innovation and scale.
– Tim Harvey, Director of Digital Strategy, JCDecaux UK

PLEASE NOTE that on the day EVERYONE will need Photo ID to get into the building. In addition INTERNATIONAL visitors will need Photo ID and to have their Passport number to hand (so they may well want to bring their passports with them!)

Registration is now open via EventBrite.

One Response to “Billboards Unplugged, NYC”

  1. gigapixel billboards? why not! « pixels …everywhere. Says:

    […] friends at the DailyDOOH will soon be hosting their second Thought Leadership Summit. The first one was in London this past May and the second one is next month in New York […]

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