In the UK, the South Wales Police are now using real-time technology to broadcast high priority emergency messaging in the city centre using the advertising system previously deployed by Streetbroadcast  – basically local police forces are able to overwrite city centre advertising screens at a moments notice, upload photographs, add missing persons and evacuation and public order notices within minutes.
Police Inspector Declan Cahill told us “Staff from the Western Area Control Room based in Swansea were fully trained by Streetbroadcast before the system went live. It is very easy to use, we simply type our message into an existing template and it uploads to the screens instantly”
South Wales Police are able to access 5 screens in Swansea City Centre, Union Street, Singleton Street, Oxford Street, Princess Ways and Kingsway.
Police Inspector Declan Cahill added “We are eager to use this technology as we can already see its benefits e.g. to assist dealing with a report of a missing child in the City Centre. Having emergency access to the messaging screens gives us a extra dimension to our on the street presence and we are thrilled to be the first Police Force in the country to have such a fantastic opportunity and communication tool.”
Mungo Knott, Managing Director of Sales at Streetbroadcast also told us “South Wales Police have been keen to use the city centre system since the screens were installed in the summer. The technology is now ready and we hope other police forces across the country will use the system too, we are proud to be offering this extra service to local communities around the UK. Streetbroadcast have city centre contracts with 27 Local Authorities and we will continue to roll out more of this technology in 2009.”