Clear Channel Airports [1], a division of Clear Channel outdoor Holdings Inc. [2], has announced that its in-airport TV network, ClearVision [3], will be available at Cleveland Hopkins International Airport [4] (CLE) in early 2014, giving businesses and brands operating in Cleveland, including local tourist attractions, a new channel for advertising.
[5]“We’re always looking for ways to improve our customers’ experiences here at the airport,” says Ricky Smith, CLE’s airport director. “Adding ClearVision will help deliver non-stop news and entertainment to our visitors, as well as highlight local attractions.”
ClearVision links brand campaigns to a variety of content from major TV Networks, including ABC, FOX, NBC, E!, NFL Network and many more. It delivers a lineup of top network shows from 200 content providers, transformed into short-form ‘mini-sodes’, news, weather and sports, and enables airports to offer a customized TV station featuring local businesses and airport promotions. At CLE, the new locally branded television network, known as “CLE-TV,” will feature CBS Cleveland, live with breaking news and emergency advisories. Local businesses, such as the Cleveland Zoo, Cleveland Metroparks and Cleveland Children’s Museum have already signed on as CLE-TV sponsors.
Referring to ClearVision’s helping Cleveland Hopkins International airport significantly elevate its vistors’ experience with the diversity of content offered only by ClearVision, David Tetreault, COO ClearVision/ConnectiVISION TV, says, “As broadcasters in the away-from-home television space, we strive to deliver a programming line-up that is embraced by viewers through our offering of entertainment, education and information and by advertisers and brands for our delivery of the engaged and highly desirable demographic – the affluent business traveler.”
The ClearVision platform provides local and national businesses with products and services available in Cleveland, a unique branding opportunity to target and reach very valuable consumers – frequent travelers. ClearVision is an ideal integration for CLE’s initiative to promote hometown businesses and tourism in order to generate sales and encourage repeat visits. Additionally, ClearVision gives CLE the capability to incorporate customized messages within the programmed content, helping them to better connect with visitors and enhance their traveling experience.
“The installation of ClearVision at CLE is a significant milestone in our ongoing commitment to helping airports across the country reach their goals,” says Jon Sayer, president, Clear Channel Airports. “ClearVision was chosen over the competition because of its easy integration, its stellar selection of content from popular television networks and its rapidly expanding network of airports all over the country. The addition of in-airport TV to the growing list of amenities at CLE will be a significant contributor to the airport’s goals for providing enhanced amenities and creating new business opportunities.”
CLE is the fourth airport in the United States to install the in-airport TV Network to-date. The first airport to use ClearVision was Louis Armstrong New Orleans International Airport in December 2012, followed by Raleigh-Durham International Airport and Dallas Love Field Airport.