Author Archive

PenFed’s Bespoke Digital Media Tunnel

Tuesday, October 4th, 2022

Adrian J Cotterill, Editor-in-Chief

Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced this week a new multi-year, multimillion dollar partnership and sponsorship with PenFed Credit Union, the country’s second largest federal credit union serving over 2.8 million members worldwide with $36.6 billion in assets, […]

Shoppable OOH Discussion At @DPAAglobal Summit

Tuesday, October 4th, 2022

Adrian J Cotterill, Editor-in-Chief

At the DPAA Global Summit on October 11, 2022 during New York Digital Signage Week, Katie Zapata, Vice President of Brand Marketing at FreshDirect, will share insights from a partnership with OUTFRONT Media and Quan to leverage shoppable OOH that engaged with commuters across New York. Their most recent OOH campaign integrated e-commerce within branded […]

Lights, Cameras, Commerce: Retail Dominates Times Square

Tuesday, October 4th, 2022

Adrian J Cotterill, Editor-in-Chief

Over the past few years the folks at Creative Realities Inc. have pretty much owned the digital signage tour space – both innovating with and hand holding industry influencers along the journey. This New York Digital Signage Week will be no different with the Monday October 10, 2022 activities kicking off in the afternoon with […]

The New Gen ZAlpha Discussed At @DPAAglobal Summit

Monday, October 3rd, 2022

Adrian J Cotterill, Editor-in-Chief

Claire’s, an absolute icon of American retail culture in the 1990s is striking a chord once again, cementing its iconic status with a whole new demographic dubbed Generation ZAlpha. Gen ZAlpha is a term coined by Claire’s and its media agency Canvas Worldwide, and covers the overlap between Gen Z and Gen Alpha. According to […]

Big Layoffs At @VoltaCharging

Monday, October 3rd, 2022

Adrian J Cotterill, Editor-in-Chief

Last week Volta Inc. (NYSE: VLTA) announced that it was letting go a number of employees. Billed as a strategic reprioritization it appears that Volta has reduced by 18% its number of full-time employees (through its most recent layoffs) and via other workforce reductions and organic attrition since June 1, 2022. The press release was […]

Adidas and Microsoft At @DPAAglobal Summit

Monday, October 3rd, 2022

Adrian J Cotterill, Editor-in-Chief

At the DPAA Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) during New York Digital Signage Week (October 10-14, 2022) Adidas will be talking about their Success in the Metaverse and the Future of Consumer Engagement and Microsoft will be talking about Marketing Through Complexity. Adidas of course has been an iconic […]

COMMB Elevates Sustainability Programming

Monday, October 3rd, 2022

Adrian J Cotterill, Editor-in-Chief

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the trusted source for Canadian OOH market insights for advertisers, agencies, media owners and programmatic tech-stack members, will be elevating sustainability curricula during New York Digital Signage Week, October 10-14, 2022. Amanda Dorenberg, COMMB’s president, will be sharing insights and collaborational options with industry leaders by co-moderating […]

#NYDSW @BrooklynMag Opens #AdTECH: OOH – New York

Monday, October 3rd, 2022

Adrian J Cotterill, Editor-in-Chief

Brian Braiker is an award-winning journalist with 20-plus years experience writing, reporting and editing for an array of national and local media outlets; he was Editor in Chief at Ad Age, as well as spending time with Newsweek, Rolling Stone, Digiday, Adweek, ABC News, New York Times, Washington Post, Boston Globe and others. For the […]

Hey Manhattan ! Here I Am Says @Broadsign

Friday, September 30th, 2022

Adrian J Cotterill, Editor-in-Chief

Broadsign will once again be in attendance during New York Digital Signage Week which take place October 10 – 14, 2022. If you are planning to attend then be sure to drop by their booth at the DPAA Global Summit on October 11 (takes place same as last year at Pier Sixty). While you’re there […]

FOARE Scholarship Recipients Announced

Wednesday, September 28th, 2022

Adrian J Cotterill, Editor-in-Chief

OAAA and FOARE are pleased to announce the winners of the annual FOARE Scholarships for the 2022-2023 academic year. Nine of the 13 selected are women. In addition, six are from underrepresented communities. “Cultivating talent for the out of home advertising industry and supporting the OOH community have always been priorities for the foundation, so […]