Author Archive

Captivate & @PlaceExchange Programmatic Guaranteed Solution

Wednesday, April 24th, 2024

Adrian J Cotterill, Editor-in-Chief

Captivate, North America’s premier on-the-go news and entertainment network, and Place Exchange, the leading SSP for programmatic out-of-home media, are proud to expand our partnership with an advanced and enhanced Programmatic Guaranteed solution for digital out-of-home (DOOH) advertising. Alice Gogh, Chief Growth Officer at Captivate, stated, “This partnership marks a significant step forward in our […]

#OOH2024 Media Conference Cocktail Reception

Tuesday, April 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

Solomon Partners are holding a Cocktail Reception for #OOH2024 on Tuesday, April 30, 2024 between 4:30 PM – 5:30 PM. It takes place: – Omni La Costa Resort & Spa Marigold Room & Terrace 2100 Costa Del Mar Rd Carlsbad, CA 92009 If you would like to join them for drinks and light bites during […]

Full List of #OOH2024 Speakers

Tuesday, April 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

With the highly anticipated OAAA’s 2024 OOH Media Conference, which takes place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California just around the corner, the excitement is palpable as new speakers join the stellar lineup. Renowned industry leaders are set to share insights, strategies, and innovations that […]

Dylan Mabin Steps Down As @GeopathOOH President

Tuesday, April 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

There were rumblings and rumours last week in Miami (like there would be with any significant industry people get together) but it was confirmed late Monday that Dylan Mabin is stepping down from his role as President of Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home advertising. Dylan was promoted to […]

Nick Coston’s Big Ride

Monday, April 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Fresh from almost a week in Miami, industry veteran, all round nice guy, OOH Media Salesperson and Buyer, Nick Coston is now looking forward to attending the upcoming 2024 OAAA Media Conference which kicks off a week today in Carlsbad, California. However, rather than flying there like everyone else his journey begins today, Monday, April […]

#EarthDay2024 @YourOAAA #PlanetvsPlastics Creative

Monday, April 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Today, Monday April 22, 2024 is #EarthDay2024 and it is great to see the OAAA and their membership supporting EARTHDAY.ORG, the global force behind Earth Day with the launch of a national Out of Home PSA campaign PLANET VS PLASTICS which is designed to help shine a light on the dangers of plastics to human […]

JOLT Joins @COMMBCA

Friday, April 19th, 2024

Adrian J Cotterill, Editor-in-Chief

JOLT joins COMMB as a new operator member. With their roster of digital advertisements on charging stations for electric vehicles in predominantly Australia and New Zealand, JOLT is expanding into the Canadian market, with their first phase of launch being in Toronto, Calgary and Vancouver. “Becoming an official member of COMMB marks JOLT’s imminent market […]

Brickell @PearlMedia Digital Footprint Expansion

Friday, April 19th, 2024

Adrian J Cotterill, Editor-in-Chief

Pearl Media, well known for activating and driving brand participation at some of the US’s highest-profile, mixed-use developments, has successfully expanded the digital media footprint at Brickell City Centre in Miami, FL. Developed by Swire Properties, Brickell City Center (BCC) is Miami’s premier retail and lifestyle destination and one of the most successful developments in […]

Screenverse Partners w/ FuelMedia TV

Friday, April 19th, 2024

Adrian J Cotterill, Editor-in-Chief

Screenverse has partnered with FuelMedia TV, a digital media network serving fuel and convenience retail sites across the United States. We are told that this partnership leverages Screenverse’s expertise in ad management and programmatic sales alongside FuelMedia TV’s dynamic programmatic platform and extensive network of screens at gas stations. FuelMedia TV has more than 8,000 […]

Join @Broadsign At #OOH2024 Media Conference

Wednesday, April 17th, 2024

Adrian J Cotterill, Editor-in-Chief

“California, here we come! ♫ We’re headed to the OAAA’s 2024 OOH Media Conference in Carlsbad, California from April 29 to May 1, 2024—and we’re looking forward to seeing all our OOH peers there!” says Broadsign They’re eager to share exciting updates on the latest trends and technologies shaping the outdoor advertising landscape. If you […]