Author Archive
Friday, April 19th, 2024
Adrian J Cotterill, Editor-in-Chief
Pearl Media, well known for activating and driving brand participation at some of the US’s highest-profile, mixed-use developments, has successfully expanded the digital media footprint at Brickell City Centre in Miami, FL. Developed by Swire Properties, Brickell City Center (BCC) is Miami’s premier retail and lifestyle destination and one of the most successful developments in […]
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Friday, April 19th, 2024
Adrian J Cotterill, Editor-in-Chief
Screenverse has partnered with FuelMedia TV, a digital media network serving fuel and convenience retail sites across the United States. We are told that this partnership leverages Screenverse’s expertise in ad management and programmatic sales alongside FuelMedia TV’s dynamic programmatic platform and extensive network of screens at gas stations. FuelMedia TV has more than 8,000 […]
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Wednesday, April 17th, 2024
Adrian J Cotterill, Editor-in-Chief
“California, here we come! ♫ We’re headed to the OAAA’s 2024 OOH Media Conference in Carlsbad, California from April 29 to May 1, 2024—and we’re looking forward to seeing all our OOH peers there!” says Broadsign They’re eager to share exciting updates on the latest trends and technologies shaping the outdoor advertising landscape. If you […]
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Tuesday, April 16th, 2024
Adrian J Cotterill, Editor-in-Chief
Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Boys & Girls Clubs of America as its In-Kind Partner for 2024. Beginning this month, Lamar will donate more than USD 2 million in Digital Out of Home media throughout the year to help the organization promote national […]
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Tuesday, April 16th, 2024
Adrian J Cotterill, Editor-in-Chief
Tomorrow’s AdAI Miami Conference is aimed at those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning and those already in #AI who want to learn more about and network with folks in the #OOH and the advertising industry. Whilst we don’t have Gary Vaynerchuk speaking thia Wednesday (he takes […]
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Monday, April 15th, 2024
Adrian J Cotterill, Editor-in-Chief
UK out-of-home media owner, 75Media,has launched a proprietary piece of planning software, designed to make planning an OOH campaign even easier. BOB, which stands for ‘Billboard Optioning & Booking’ system will feature real-time information on the company’s full portfolio of 540+ digital and classic billboard sites. Paul Inman, managing director at 75Media told us “We […]
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Monday, April 15th, 2024
Adrian J Cotterill, Editor-in-Chief
Just noticed this Chicago-based brewery OOH Ad campaign that, we are now told, launched this month timed around Alcohol Awareness Month. Go Brewing is the company which is focused on non-alcoholic craft beer, a rising trend in the food and beverage space. Their recent multi-platform campaign includes (a first for them) OOH billboard across Chicago […]
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Sunday, April 14th, 2024
Adrian J Cotterill, Editor-in-Chief
Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, has announced a new partnership with GSTV, the national US video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers. We are told that this partnership also represents a significant milestone in the industry, marking […]
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Sunday, April 14th, 2024
Adrian J Cotterill, Editor-in-Chief
Here’s the full agenda for our AdAi: Miami Conference which will be this Wednesday April 17 during #MiamiTech Month’s #OOHMiami. Our AdAI event series aims to create a confluence of thought leaders, innovators, technologists, and advertising professionals where they will delve into the potential of AI in revolutionizing the out-of-home (OOH) advertising sector. 12:30 Registration […]
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Friday, April 12th, 2024
Adrian J Cotterill, Editor-in-Chief
Leigh Lowery has joined Captivate, North America’s largest on-the-go news & entertainment network, as Chief Revenue Officer. She rejoins the team as a Captivate veteran, with over 25 years of experience as an executive leader. During her first tenure with Captivate, Leigh served as SVP of National Sales, driving record-breaking sales to achieve Region of […]
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