Archive for the 'DailyDOOH Update' Category

OOH’s Most Influential Leaders & Visionaries Honored

Friday, July 23rd, 2021

Russ Curry, Ministry of New Media

The Out of Home Advertising Association of America (OAAA) this week announced the 2021 OOH Industry Award winners. These honorees are individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. Anna Bager, President and CEO, OAAA told us “We’re thrilled to present this amazing group of leaders in the OOH industry […]

This Week’s AVJobs

Friday, July 23rd, 2021

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers. They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people. Their Consultants have […]

Talon America Launches Ada

Thursday, July 22nd, 2021

Adrian J Cotterill, Editor-in-Chief

Talon America has announced the launch of its proprietary data management platform, Ada for the U.S. market. Ada generates intelligence on real and recent audience behaviors in the physical world, including how people travel, the OOH inventory they engage with, and the actions they take afterward — enabling more effective, data-driven targeting and outcome-based measurement […]

New AT&T Discovery District ft. 12,000 sq ft. #LED

Thursday, July 22nd, 2021

Adrian J Cotterill, Editor-in-Chief

Technology and media giant AT&T has built a new downtown Dallas destination venue known as the AT&T Discovery District. The four-block development, “where tech, culture and entertainment combine to create unique experiences” according to The District’s website, includes a network of indoor and outdoor digital display and lighting assets that can be synchronized to create […]

AdLoad Digital Ad Fleet Signs Up To @StreetMetrics

Thursday, July 22nd, 2021

Russ Curry, Ministry of New Media

StreetMetrics has announced a partnership with Sacramento-based AdLoad Technologies, a programmatic Digital Out-of-Home (DOOH) transit advertising platform. Drew Jackson, Founder of StreetMetrics told us “We’re thrilled to be working with the AdLoad team. Their smart digital display ads are the future of advertising on the roadways. AdLoad’s ability to serve tailored ads using geofence data […]

Microsoft and @JCDecauxGlobal Air Sensor Pilot Program

Thursday, July 22nd, 2021

Russ Curry, Ministry of New Media

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide has partnered with Microsoft Research’s Urban Innovation Group and the Array of Things team to launch an air quality sensor pilot on 100 bus shelters in Chicago, in order to monitor precisely air quality across the city and facilitate adapted environmental measures. Jean-François […]

Adway Secures USD 6M in Seed Funding

Thursday, July 22nd, 2021

Adrian J Cotterill, Editor-in-Chief

Adway, a digital advertising network that wants to reimagine street-level media, announced this week that it has raised USD 6 million in seed funding, led by investment firm Upfront Ventures and others including Revel Ventures, Watertower Ventures, Inflection Capital, and more. The funding will be used to support the commercialization of Adway’s patented advanced optical […]

Barcelona Street Furniture Clear Channel Spain Renewal

Thursday, July 22nd, 2021

Russ Curry, Ministry of New Media

Clear Channel Europe today announces it has renewed its contract to manage the street furniture in Barcelona, Spain. The two-year contract, awarded by Barcelona City Council, includes almost 2,000 pieces of street furniture across its urban bus transport network. Clear Channel has successfully operated the contract since 2016. Jordi Sáez, CEO of Clear Channel Spain […]

VIOOH Launches Hong Kong JCDecaux Cityscape Inventory

Thursday, July 22nd, 2021

Tristan Cotterill

VIOOH this week announced its expansion into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising inventory now available. Trading across both guaranteed and non-guaranteed deals via JCDecaux, VIOOH now covers a quarter of the digital OOH market in Hong Kong across street furniture. Affiliated data partners include Audience Management System […]

Place Exchange Closes $20 Million in Venture Funding

Wednesday, July 21st, 2021

Adrian J Cotterill, Editor-in-Chief

Place Exchange, fast becoming the leading supply-side platform (SSP) for programmatic out-of-home (OOH) and place-based media, has announced the close of a $20 million Series A funding round. The investment was co-led by Revolution Ventures and Tribe Capital. The company will use the funding to broaden its product offerings, expand into new markets, and grow […]