Archive for the 'DailyDOOH Update' Category

KrowdSense, A New Retail Analytics Platform

Thursday, April 11th, 2024

Adrian J Cotterill, Editor-in-Chief

KrowdSense is a new wireless occupancy scanner developed to measure storefront customer flow, peel rate and dwell times. We understand that it was created as a partnership between Dallas-based Glass-Media and Toronto-based Kaidu, and are told that the device offers data on traffic and overall engagement necessary to maximize a retailer’s exterior displays. It’s described […]

The #MiamiTech #OOHMiami Event Schedule

Wednesday, April 10th, 2024

Adrian J Cotterill, Editor-in-Chief

Next week’s #OOHMiami is the part of #MiamiTech Month that includes all of the big Advertising, AdTECH, OOH and DOOH events. The DPAA’s LATAM DOOH/Global DOOH event kicks off the week at 16:30 on Monday April 15 at the Fontainebleau Hotel. More details can be found here. Beyond Ordinary Events, Inc.’s POSSIBLE Event takes place April […]

Jolt First Party Data Providing Consumer Insights For Brands

Wednesday, April 10th, 2024

Tristan Cotterill

JOLT, the third-party verified sustainable digital out-of-home and electric vehicle charging network tells us that it recently leveraged its first-party data to provide ‘unparalleled’ consumer insights for brand partners at scale for the first time. They have delved into their active, opt-in EV charging community to gauge consumer trends, behaviours and opinions, providing a comprehensive […]

Digital Signage Summit (DSS) Europe 2024

Wednesday, April 10th, 2024

Andrew Neale

Presented by invidis and Integrated Systems Events, the Digital Signage Summit (DSS) Europe is where C-level executives come together to discuss and debate the latest developments in the industry. Setting the scene for an inspiring journey ahead, the summit opens with the invidis Market Keynote where conference chair and invidis Managing Director Florian Rotberg and […]

The Power of Hyperlocal: A Retail Media Owner’s Guide

Tuesday, April 9th, 2024

Adrian J Cotterill, Editor-in-Chief

In today’s competitive environment, capturing attention and driving engagement – whether in stores, pubs, restaurants, or other customer-facing spaces – requires a smarter approach. Hyperlocal targeting, fueled by data and real-time insights, is the key to delivering relevant, in-the-moment experiences that resonate with modern consumers. The folks over at LDSK have put together this guide […]

Sharp/NEC Sustainability, Security & Safety @PTExpo

Tuesday, April 9th, 2024

Andrew Neale

Sharp NEC Display Solutions Europe will be showcasing the latest innovations in sustainable display and signage solutions at Passenger Terminal Expo April 16-18 in Frankfurt, Germany. Highlights on stand C70 will pave the way towards a more sustainable future in aviation, demonstrating new energy efficient products such as the dvLED FE Series and the Sharp […]

The @OMA_Australia Awards’ Finalists

Tuesday, April 9th, 2024

Tristan Cotterill

The Outdoor Media Association (OMA) presents its highly anticipated annual Industry Awards ceremony that will be held on the 2nd of May at the Pearl Ballroom, Crown Sydney. The OMA Awards shine a spotlight on the remarkable achievements of industry professionals who have tirelessly pushed the boundaries of Out of Home (OOH) advertising. They serve as a testament […]

Beyond Digital Acquired By @Zeta_Display

Tuesday, April 9th, 2024

Andrew Neale

ZetaDisplay AB (publ) announced the acquisition of Beyond Digital Solutions Ltd, a UK company. No money seems to have changed hands as the (very brief) announcement said that the acquisition was fully funded by equity from ZetaDisplay’s owner, Hanover Investors.

Play Coca-Cola Pong in @TimesSquareNYC Today

Tuesday, April 9th, 2024

Adrian J Cotterill, Editor-in-Chief

Today, Tuesday, April 9, 2024 in Times Square the public are invited to play ‘Pong’ on the largest screem it has ever been played on. From 16:00 – 22:00 members of the public are invited to scan a QR code on a digital billboard to play Pong with another passerby. Whoever wins the game will […]

#OOH In The Media @COMMB Agency Survey

Sunday, April 7th, 2024

Adrian J Cotterill, Editor-in-Chief

COMMB is dedicated to gaining a deeper understanding of agency planners/buyers, brand marketers, and media owners through their recently launched surveys. These comprehensive surveys delve into various topics, aiming to grasp the nuanced perspectives of these audiences, particularly their views towards Out-of-Home advertising and beyond. This particular survey focuses on the integration of OOH within […]