Archive for September, 2012

Claude Foisy Takes On New Challenges At QMI Affichage

Tuesday, September 25th, 2012

Gail Chiasson, North American Editor

Claude Foisy, recently senior director, marketing communication and brand vice-president at Vidéotron, has been named vice-president of QMI Affichage, a new division of Québecor Média, Montreal. Foisy has the responsibility for establishing out-of-home media strategies for the company, with the initial focus on the transit shelters of the Société de transport de Montréal. Foisy says […]

Inauguration Of The Quebecor Centre Of Multimedia Production

Tuesday, September 25th, 2012

Gail Chiasson, North American Editor

Folllowing the announcement last February of a $500,000 contribution towards the financing campaign of Collège François‐de‐Laval (otherwise known as the Petit Séminaire de Québec, Québecor Inc. has announced the inauguration of the new Centre de production multimédia Québecor. The Centre is open to the general public outside of its use by students as part of […]

Marketing Week Live’s ‘Out of Home Media’ Zone

Tuesday, September 25th, 2012

Adrian J Cotterill, Editor-in-Chief

Marketing Week Live has announced that it will launch an ‘Out of Home Media’ Zone as part of its plans for the 2013 event being held 26th – 27th June 2013 in the Grand Hall, Olympia, London. The new zone and its accompanying Conference programme will be delivered in partnership with trade association and industry […]

MMD Philips Launch UPP!

Tuesday, September 25th, 2012

Andrew Neale

MMD (the brand license partner for Philips Public Signage) are hoping that UPP! – a device which weighs a mere 90 grams, will “revolutionise the communication of products and services via digital signage”. UPP! is an Android media player that can be plugged into Philips Public Signage displays, enabling users to control depicted texts and […]

Titan and Johnson Publishing Partnership

Tuesday, September 25th, 2012

Gail Chiasson, North American Editor

Titan, New York, has entered into an exclusive out-of-home, digital and mobile sales and marketing agreement with Johnson Publishing Company. Founded in 1942, Johnson Publishing Company is the preeminent publisher of EBONY and JET magazines and owner of Fashion Fair Cosmetics, a global prestige cosmetic brand for people of color. Titan’s major market transit advertising […]

Tapit NFC Innovation For @JCDecauxAUS And Telstra

Tuesday, September 25th, 2012

Adrian J Cotterill, Editor-in-Chief

Australia’s largest brand and carrier, Telstra, launched a number of retail and outdoor innovations this week, using Near Field Communications (NFC) innovator from Tapit. Telstra customers can now tap their phone on the Tapit symbol when they’re out and about to instantly recharge their Pre-Paid, get the Foxtel app and a free trial or get […]

The Where, Why and How Of FireRescue TV

Tuesday, September 25th, 2012

Gail Chiasson, North American Editor

Yesterday, we discovered an interesting new ‘vertical’ digital out-of-home network that has been quietly operating and growing over the past year-and-a-half, and, we expect, is so far unknown by almost everyone except its targets and advertisers producing products for those targets. FireRescue TV is a digital TV network which is actually three channels, with a […]

@SharpsAV Digital Signage Symposium, Vancouver

Monday, September 24th, 2012

Adrian J Cotterill, Editor-in-Chief

Canada’s leading Audio Visual Supplier, SharpsAV are holding a Digital Signage Symposium in Vancouver on 23rd October. RSVP to rsvp@sharpsav.com if you’re interested!

London’s Air Ambulance Chosen By @OceanOutdoorUK

Monday, September 24th, 2012

Maddie Cotterill

Premium outdoor media owner Ocean Outdoor has announced London’s Air Ambulance as its chosen charity and will work with the city’s flying advanced trauma team to help secure future funding. Ocean will use its iconic premium outdoor digital sites to raise funds by promoting the work of this vital emergency service, starting with National Air […]

Digital Signage Company Seeking Growth Capital

Monday, September 24th, 2012

Adrian J Cotterill, Editor-in-Chief

Based on the description and details placed upon the Private Equity and Venture Capital online platform, PitchBook we thought that this entry ‘Digital Signage Company Seeking Growth Capital‘ was surely non other than ADFLOW Networks but not so says Mike Abbott, President, ADFLOW Networks Inc., in an email exchange with us over the weekend. The […]