Qualcomm Won’t Exhibit At #MWC2021

May 14th, 2021

Russ Curry, Ministry of New Media

Following on from the two announcements earlier this week that Samsung Electronics Co. and Chinese hardware giant (and Motorola parent) Lenovo will both not be exhibiting at June’s #MWC21 / #MWC2021 in Barcelona, news is just in that Qualcomm have also pulled out.

The company said in a statement “While we appreciate the health and safety measures being put into place by the GSMA for MWC Barcelona, we have decided that it is in the best interest of our employees and customers for Qualcomm’s participation to be virtual this year”.

Qualcomm join an ever growing list of Lenovo, Samsung, Cisco, Google, Sony, Nokia, Facebook, Oracle and Ericsson (who were the first to pull out).

BettyLynn Abercrombie Joins @MetWestLA

May 14th, 2021

Adrian J Cotterill, Editor-in-Chief

BettyLynn Abercrombie joins MetWest as National Sales Manager.

She brings over 25 years of experience as a representative for the Architectural and Design community to the LA based company. We are told that her knowledge, skills, and energy will make her a welcome and significant addition to the MetWest Family.

Kelly Taylor, CEO of MetWest told us “I’ve always been purposeful about who we bring on the team to work with our team members and our clients. They are all our family and I’m mindful of the importance of the relationships. I believe that BettyLynn shares our vision and culture and will be a great addition to MetWest helping make 2021 a great year.”

Joanna Georges Joins The Trade Desk

May 14th, 2021

Tristan Cotterill

In Australia, former Mobilewalla Exec. Joanna Georges has joined The Trade Desk as Data Partnerships Director.

What Will The ‘Forecourt of The Future’ Look Like?

May 13th, 2021

Russ Curry, Ministry of New Media

During London Digital Signage Week, we will be holding a ‘Forecourt of The Future’ event on the afternoon of Wednesday May 19, between 15:00-17:00 BST (GMT+1) at the GRIDSERVE Electric Forecourt® in Braintree, Essex*.

We will be showing you what the forecourt of the future will look like. By ‘forecourt’ here we define it as an open area in front of a petrol station (or Gas Station for our American readers).

GRIDSERVE are pioneering this space with the UK’s first ever Electric Forecourt® and there can be no better place to hold such a fantastic event as this.

Beaver Trison are responsible for creating the integrated digital sales and customer experience environment for GRIDSERVE® (see below) and so there is no one more qualified to chair the event than Beaver Trison’s CEO Peter Critchley.

Peter Critchley will be chairing an incredibly strong speaker line up, consisting of: –

Toddington Harper, GRIDSERVE CEO

Ian Butcher, UK Energy & Utilities Account Manager, Intel Corporation

Fiona FitzGibbon, Founder, Diversiffi Media

The Electric Forecourt has meeting pods, a WHSmiths, a Costa Coffee, a Post Office and a presentation area with a large LED where the event will take place (see below).

This will be a hybrid event, there is (socially distanced) space for up-to 50 in-person attendees (by invitation / application only) and additional Zoom tickets are available at GBP 95 each for those who cannot physically attend. Registration is available here.

* In January this year, Hitachi Capital (UK) PLC announced a GBP 10m investment in GRIDSERVE Holdings Limited, the parent company of GRIDSERVE Sustainable Energy Ltd “as the firms strengthen their partnership following the successful launch of the UK’s first ultra-fast Electric Forecourt”.

What Could Drive & Collect Actually Look Like?

May 13th, 2021

Adrian J Cotterill, Editor-in-Chief

Pixel Inspiration, one of our favourite digital signage agencies is hosting a webinar a week Friday entitled ‘Drive & Collect – Physical and Digital Working Together to Maximise QSR‘ together with Intel Corp. and #AI and speech recognition experts Hi Auto.

Many years ago Hi Auto, invented a speech enhancement technology that isolated speech while eliminating all background noise, which delivered unparalleled voice recognition accuracy. After focusing on the automotive and mobile phone industries, they soon realised the potential of voice was much greater than they had originally thought. They took their revolutionary tech and designed it to deliver crystal-clear accuracy even in the noisiest public environments. Surprise, surprise the that it enables restaurants to instantly upgrade their Drive-Thru to a natural, seamless, voice experience that their customers will love.

Pixel Inspiration’s Managing Director Nikk Smith and his creative and technology teams have put together a truly fantastic concept for how ‘Drive & Collect’ or Drive-Thru can work. It’s a vision of the future but something that truly bold QSR (and indeed, as you will see in the webinar, ‘dark kitchens’) can deploy now.

Joining Nikk to discuss this will be Hi Auto, CEO Roy Baharav and Intel Corp., Product Strategist & #IoT Spokesperson Dr. Farhaan Mohideen.

  • Roy Baharav is a serial entrepreneur of deep tech start-ups. He is the CEO & Co-Founder of Hi Auto, a deep learning voice technology innovator that revolutionises order taking at quick serve restaurants. Prior to Hi Auto, Roy designed and launched Google’s advertising solution for retailers (Smart Shopping Campaigns). Prior to Google, Roy was a Co-Founder and CEO of SeamBI serving leading television studios and networks such as 20th Century Television.
  • Dr. Farhaan Mohideen maintains an incredibly sharp focus on emerging technologies to effectively adapt enterprises across Retail, Banking, Hospitality and Education to create new experiences and ensure competitive edge by working alongside innovative Intel partners. Previously he was the Director of Product Management at Aepona Ltd, an API management and Payments start-up that was acquired by Intel back in 2013.

Registration can be found here.

It takes place during London Digital Signage Week on Friday May 21, between 11:00 – 12:30.

#OOH Audience Measurement Guidelines @WorldOOHorg

May 13th, 2021

Adrian J Cotterill, Editor-in-Chief

Following on from the Out of Home Advertising Association of America (OAAA)’s comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home in the ‘OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices‘ released earlier this week, the World Out of Home Organization is all set to unveil a new audience measurement initiative at their European Forum on Tuesday May 18, 2021 during London Digital Signage Week.
We all know that audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike.

The ‘Creating Global Guidelines for Out of Home Audience Measurement’ initiative project will be chaired by Runor Data Consulting’s Neil Eddleston. Neil chaired the original ESOMAR Technical Committee, that created the Global OOH guidelines back in 2009. We understand that these new updated guidelines will be developed on behalf of WOO by industry specialist Gideon Adey of the GUROOH consultancy. 
WOO tell us that they have formed a Technical Committee to include the leading independent OOH audience measurement bodies from 13 countries, across six continents, alongside four leading international OOH businesses.

The new guidelines will update OOH Audience measurement for the current and future OOH marketplace; provide a framework for the measurement of digital OOH; address the creation of audience data for automated trading; and the development of cross-media measurement techniques.

Neil Eddleston told us “It’s vital that the OOH industry continues the development of world class audience measurement to compete with other data-heavy media for local and global ad spending. Out of Home has an amazing record of delivering excellent results for advertisers but we need the up-to-date ammunition to make our case most effectively.” 

The European Forum is free to all WOO members. Non-members are able to register for €150 Euros.

Registration is available here.

Cisco Acquires Socio Labs

May 13th, 2021

Andrew Neale

Cisco (NASDAQ: CSCO) has announced its intent to acquire privately-held, U.S.-based Socio Labs, a modern event technology platform that provides event organisers with everything they need to successfully host in-person, virtual or hybrid events of any size and format.

With Socio Labs, Cisco aims to enrich Webex Events beyond meetings, webinars and webcasts to also include large-scale, multi-session hybrid events and conferences.

We are told that this solution will enable live streaming, sponsorship, networking and advanced analytics, along with continuous engagement before, during and after events – as well as Webex features like polling, Q&A, chat and real-time translation.

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DPAA Video Everywhere Canada Initial Speakers

May 13th, 2021

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association connecting Out-of-Home media with the advertising community while moving OOH to digital, announced today initial speakers for The Video Everywhere Canada Summit.

Based on interest and strong support, the event has been expanded to two days. The livestreamed event will be held June 9 and 10 at 11 AM ET to 1 PM ET each day. Early attendance to the event is already pacing ahead of last year. Topics will include markets re-opening, innovation, location data, programmatic OOH, and the growing role of DOOH in today’s omnichannel strategies.

Confirmed speakers for this year’s Canada Summit include:

  • Jason Harrison, CEO, Americas, Essence
  • Jeff Greenspoon, CEO, Dentsu Canada
  • Roberto Gennaro, Chief Digital Officer redtag.ca
  • Gai-Yee Won, Director, Marketing Channel Strategy, Scotiabank
  • Debbie Drutz, President, Novus Media and DPAA Board Member
  • Kevin McDonald, CEO, Kinetic Canada
  • Sasson Darwish, Head of Infrastructure Software, AI, IoT, Digital Media, RBC Capital Markets
  • Azim Akhtar, Marketing Manager, Reese, The Hershey Company

Barry Frey, DPAA President & CEO, told us “We look forward to once again welcoming brands, agencies, media owners, press, ad tech and other interested parties to this growing event. The DOOH industry has many roots in Canada and every year brands, agencies and our members engage in meaningful discussions about reaching consumers in today’s Omnichannel world. A Canadian event at heart, the learnings are universal and therefore consistently attract a global audience”.

Registration is now open and can be found here.

LG Launch Pro:Centric Catena

May 12th, 2021

Andrew Neale

LG Business Solutions USA aims to make it easier than ever for businesses with public area digital displays to control their entire portfolio of screens through a new system called Pro:Centric Catena.

Operating on LG’s Pro:Centric smart televisions, Catena provides a browser-based user interface to enable simple and convenient control of multiple commercial displays by staff using smartphones or tablets. Available now, this new IP-based solution is an ideal way for sports bars, fitness centers, hospitals, and retail establishments to remotely tune content and manage their digital displays without having to use multiple remote controls or tune individual set-top boxes to TV channels.

Pro:Centric Catena also offers a new, unique benefit for customers: a simple web app that allows patrons to select from the available live TV broadcasting and listen to the audio through their own smartphones and earbuds. LG Catena uses a unique way to manage lip synch by separating the audio from the video stream on the premises and delivering it to the smartphone independently synchronized with the TV broadcast.

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Lenovo Won’t Exhibit At #MWC2021

May 12th, 2021

Russ Curry, Ministry of New Media

Following on from Tuesday’s announcement that Samsung Electronics Co. will be skipping in-person exhibitions at June’s #MWC21 / #MWC2021 in Barcelona is that Chinese hardware giant (and Motorola parent) Lenovo will not be present either.

In a brief statement it said “Lenovo is not attending in person but will participate in the virtual partner program”.

Lenovo join Samsung, Cisco, Google, Sony, Nokia, Facebook, Oracle and Ericsson (who were the first to pull out).