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Mass Media Appoint @DoohClick

Tuesday, January 30th, 2024

Andrew Neale

Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home portfolio across the UK. Since 2017, Mass Media has grown its network of static large format roadside billboards and retail screens to 72 high traffic locations across Kent, […]

UK Ad Spend Up 15.9% In Q3, 2023

Thursday, January 25th, 2024

Adrian J Cotterill, Editor-in-Chief

The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. This marks the first time that advertising spend in Q3 has exceeded the £9bn mark, driven predominantly by a sharp increase in online advertising.  […]

Cineplex Digital Media Adds Cadillac Fairview Malls

Tuesday, January 23rd, 2024

Tristan Cotterill

Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and managing screens in nine of the 10 biggest shopping centers n the country, and a total of 89 malls. The expansion comes via a newly announced deal that sees CDM, a […]

BC Place Added To @PattisonOutdoor’s Inventory

Thursday, January 18th, 2024

Tristan Cotterill

PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four new stunning digital advertising faces (three […]

Nakd #3DOOH @JCDecaux_UK Launch

Wednesday, January 17th, 2024

Tristan Cotterill

Bringing a joyful start to 2024, this month, snack bar brand, nākd., is kicking off a new digital and Out-of-Home campaign to boost awareness and drive purchase among shoppers. In a media first, nākd. is the launch advertiser to deploy JCDecaux UK’s two new #3DOOH capabilities as part of a wider Out-of-Home campaign booked through […]

The Creative Shootout’s Official #OOH Media Partner

Tuesday, January 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Clear Channel UK has been confirmed as The Creative Shootout’s 2024 official Out of Home media partner, joining other big names like The Guardian, in supporting the UK’s leading done in a day creative-for-good awards, with GBP 100,000 of media inventory. Clear Channel will offer the inventory prize for this year’s winning campaign, that will […]

Clear Channel And @PositiveNewsUK Unite

Tuesday, January 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Clear Channel UK has announced a new partnership with Positive News, a pioneering media outlet that reports on what’s going ‘right’ in the world where they will deliver uplifting stories of progress to millions of people in public spaces. Ben Hope, Marketing Director at Clear Channel UK, told us “In a world filled with clickbait […]

Ambient Weather Partnership w/ @AccuWeather

Monday, January 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Ambient Weather has announced a partnership with AccuWeather, the global leader in forecasting services. This collaboration of two long-standing weather brands marks a significant milestone in the field of meteorology, as Ambient Weather’s cutting-edge weather stations — the WS-2000, WS-2902, and WS-5000 — emerge as the official weather stations of AccuWeather. We are told that […]

Repurposing UK Street Cabinets Into #EV Chargers

Monday, January 15th, 2024

Adrian J Cotterill, Editor-in-Chief

BT Group’s digital and startup incubation hub, Etc. unveiled at #CES2024 a CES Honouree awarded #EV charging solution which converts existing street infrastructure to public charge points. Etc. Managing Director Tom Guy was on hand at the show to explain that Etc. will be powering up the UK’s first charging unit built from a street […]

£350m Infrastructure @WildstoneUK Refinancing

Monday, January 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has completed a landmark GBP 350 million infrastructure refinancing with Deutsche Bank as underwriter and MEAG, Lloyds, Natixis and M&G as mandated lead arrangers. We are told that the transaction enables Wildstone to both refinance its existing debt and fund its next […]