DailyDOOH

Barry Frey, President and CEO, DPAA talks about “radical connectivity” and asks folks at his in-person events to “talk to someone you don’t know” and so it was last week, Wednesday March 27, at the DPAA’s fourth event in London where it continued its incredibly successful ‘Breakfast with Ad Leaders’ series. After Barry’s usual monologue […]

LinkNYC has announced a USD 20 million state-of-the-art upgrade program for its (once) groundbreaking digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising as the program enters its ninth year. The initiative will introduce striking upgrades to enhance both the style and functionality […]

Fitness chain Gymbox is turning to the public to crowdsource the creative for its latest out-of-home advertising campaign celebrating London’s hedonistic lifestyle. The ‘Made for London Life’ campaign, which launched earlier this year, champions Londoners who live to burn the candle at both ends. It features a series of humorous lines poking fun at the […]

A new report from Outsmart, the trade body for the UK Out of Home advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published […]

Political advertising sometimes seems unavoidable and with the two major political parties in the US now having presumptive nominees in the Presidential race, brands looking to stay out of the fray likely have limited options. To address this issue, OUTFRONT Media (NYSE:OUT) has announced in key markets across the country, a ‘Political Avoidance Network’ which […]

JCDecaux has launched the Aspire, a newly designed, Digital Large Format portrait sign. The first site was unveiled in the busy inner-city suburb of Pyrmont in Sydney and is part of JCDecaux’s contract with Sydney Trains, the largest Out-of-Home contract in NSW. The stunning new format has been designed by internationally renowned Australian architects, Tzannes, […]

Community Events is the first content app from Screenfeed to incorporate the use of #AI. In this case, AI is used to improve event descriptions, fix incorrect information as well as moderation of events for appropriateness. Screenfeed can offer a custom AI Moderator that will select events based on a user’s goals and Community Events […]

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City’s MTA system, which will […]

Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today an integration between its programmatic digital out of home SSP platform, Hivestack and China’s Way.io. This is Hivestack’s first domestic Demand Side Platform (DSP) partnership in China. China holds the world’s largest DOOH […]

Ballyhoo Media, the US’s largest waterway media company has expanded its out-of-home advertising footprint with Fire Island Ferries. This partnership with Fire Island Ferries, a third generation, family-owned and operated company, opens up advertising opportunities on 10 passenger ferries and nine water taxis, with over 500 faces for brands seeking to reach visitors and residents […]