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The UK @BlackPlaques Project By @NubianJak

Monday, June 7th, 2021

Adrian J Cotterill, Editor-in-Chief

London’s Brixton Rail Station is at the heart of a powerful Out-of-Home campaign by The Nubian Jak Community Trust, Havas London and JCDecaux UK to promote The Black Plaque Project, an initiative to commemorate the contributions of black people throughout history.  The campaign is running across mall and rail Out-of-Home locations nationwide, raising awareness of the […]

Westfield Mall of The Netherlands

Thursday, May 6th, 2021

Andrew Neale

The Westfield Mall of The Netherlands is the Netherlands’ latest and largest retail destination with over 280 stores. It looks like an architects’ dream, sinuous white curves flow horizontally like a huge silk shawl around the glass-skinned structure to create a unique shopping experience. With well over half a billion Euros spent on the redevelopment, […]

StoreBoost And Digital Doorman in Use At @URW_UK

Wednesday, May 5th, 2021

Adrian J Cotterill, Editor-in-Chief

Unibail-Rodamco-Westfield has announced a new, first of its kind partnership with The Cloud + Compass which aims to deliver campaigns targeted by footfall at Westfield London and Westfield Stratford City using real time data. Launched ahead of the reopening of non-essential retail in the UK on April 12, 2021, the debut use of the StoreBoost […]

adidas in @JCDecauxAUS Green Bus Shelter

Tuesday, April 27th, 2021

Tristan Cotterill

adidas’s new Stan Smith sustainable sneakers have been brought to life with a green oasis bus shelter from JCDecaux Australia. JCDecaux Head of Creative Solutions, Ashley Taylor told us “The adidas Stan Smith bus shelter takeover is immersive and high impact to educate commuters on the sustainability of the iconic shoe as they wait for […]

O2 Uses ‘Follow Me’ Interactive #DOOH

Monday, September 28th, 2020

Adrian J Cotterill, Editor-in-Chief

This past weekend Grand Visual launched a fun and exciting interactive campaign at Westfield White City, Eat Street. O2 are introducing ‘Bubl’, a loyal and reliable blue robot, as part of its engaging, new interactive digital OOH campaign. Bubl forms part of O2’s bold new creative platform, showcasing how O2 continues to be there for […]

Guaranteed @urw_group Real-Time Impressions

Wednesday, July 22nd, 2020

Adrian J Cotterill, Editor-in-Chief

Unibail-Rodamco-Westfield (URW), announced this week that brands will be guaranteed real-time impressions and complete campaign transparency when advertising on The Westfield Network, a state of the art, digital out-of-home media network located in Westfield shopping centers in the U.S. It’s currently available across 471 digital media screens in 18 digitally powered centres, the network’s enhanced […]

Microsoft To Permanently Close All of Its Retail Stores

Monday, June 29th, 2020

Adrian J Cotterill, Editor-in-Chief

Microsoft Corp. (NASDAQ: MSFT) has announced a strategic change in its retail operations, including closing all but a handful of its Microsoft Store physical locations. Microsoft’s existing flagship stores; New York City (Fifth Ave), London (Oxford Circus) (which only opened in July 2019), Sydney (Westfield Sydney), and the Redmond campus location will be reimagined as […]

2020 @SEGD Fellow and Achievement Award Honorees

Monday, June 15th, 2020

Tristan Cotterill

Since 1987, the Society for Experiential Graphic Design, SEGD, has honored the individuals, companies, and institutions whose work has significantly advanced the environmental and experiential graphic design fields. This year, in place of the association’s annual conference and awards celebrations, SEGD will be hosting a series of virtual events, the 2020 SEGD Achievement Awards & […]

AJ Faxel Joins @SNAdisplays

Friday, March 20th, 2020

Adrian J Cotterill, Editor-in-Chief

AJ Faxel has joined SNA Displays as Director of Sales. AJ was most recently vice president of sales at ANC. He has more than 15 years of experience in the digital signage industry where his background includes overseeing operations, project management, estimation, service and venue operations, and client services. He has extensive experience working with […]

Lancôme brings Parisian Glamour to Westfield London

Friday, March 13th, 2020

Andrew Neale

Lancôme has teamed up with Kinetic Worldwide and Essence to unveil a spectacular out of home special build celebrating the new La Vie Est Belle Intensément fragrance across the Mother’s Day period. Giovanni Valentini, General Manager Lancôme UK&I said “To bring our latest fragrance launch, La Vie Est Belle Intensément, to life this Mother’s Day, […]