We learned a little bit more about Six Flags Media Networks [1] digital program announced this week – see our earlier article [2] Ed
Six Flags has made significant infrastructure investments that allow it to centrally manage the entire digital out-of-home network. This includes multiple software solutions across a standardized hardware platform, all of which can be seamlessly and centrally managed by Six Flags Media Networks’ in-house team.
For example, across the DOOH network, Six Flags Media Networks can target messages by region/park or screen, change them out quickly, and overall ensure that advertising partners are given as much flexibility as possible to reach the right audiences at the right time.