News filters through to us that Turkey’s Digiboard [1], a subsidiary of Saben Co., Inc., is doing some pioneering work with media measurement in its Migros network [2].
We believe that they started out in partnership with Quividi measuring the impact on one store with a footfall of 50,000 people a week.
Similar we understand will shortly be done for the entire network in cooperation with Ipsos (Ipsos is quite easily the most important research company in Turkey – especially in TV media measurement).
Watch out for a report which no doubt they will share with industry sometime during May.