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Here’s What Intel Should Do…

Today in Lost Wages, a 22 year veteran of the chipmaking business, and a man who says three dozen words when one will do, will give a ‘keynote breakfast’ at #dse2014.

Jose Avalos [1]

Jose Avalos

Jose Avalos who, having never worked in the retail sector, describes himself [2] as a ‘Retail industry strategist for all things visual retail and customer experience’ will present ‘Digital Signage Futurecasting: Insights & Predictions [3]‘.

We’ve heard Jose speak many times before and quite simply, he’s not particularly good, either in his delivery or in the subject matter itself. Ask most people in the industry how credible a chipmaker not playing in ARM or a software vendor focused on Windows [4], can in any sense of the word be seen as a ‘futurecaster’?

You’d think then that he was a strange choice for a keynote – unless of course you were to think that Intel being a major sponsor and exhibitor of DSE [5] had anything to do with it.

Here’s where we fall out with the organisers of DSE, who (apart from still needing to tweak their education sessions – giving them more meat, less Bunn and absolutely no pratts) do a very good job of putting together the world’s leading event for digital signage.

Intel’s role in the digital signage and digital out of home world could be a simple (and yet very powerful) one: –

Let me predict one thing. Jose’s keynote next Wednesday will be awful. There will be no insight and his predictions (if there are any serious predictions) will count for nothing.

There are dozens of other speakers better qualified to keynote and if DSE is to continually improve itself (as it usually does) it needs to think carefully about who, in future, it chooses to speak.

3 Comments (Open | Close)

3 Comments To "Here’s What Intel Should Do…"

#1 Comment By Miaow On 12 February 2014 @ 17:07 @755

Due to poor eyesight I assumed the term chimpmaking instead of chipmaking. A Freudian slip or a Simian in disguise?

#2 Comment By geofj On 16 February 2014 @ 18:49 @826

Nice post – a bit tame really for you :0

you missed the bit where intel will spend $17Mil on AIM Suite, haven’t a clue what or how to sell it then dump it –

Intel need a team of strategists not suck arse managers who want their salaries at the end of the month

bring on AMD & ATI

#3 Comment By Al On 18 February 2014 @ 02:43 @154

The exit sign in the top-right of Jose’s image is a nice touch… 😉