DSE ONE [1], which will take place Tuesday, October 21st at the New York Conference Center [2] as part of New York Digital Signage Week [3] now has a preliminary agenda…
8AM-9AM Breakfast/Networking
9AM-10AM Keynote: Creating Customer Connections in a Digitally Driven World, David Kepron, Creative Director – Brand Experience Studio at Little Diversified Architectural Consulting [4]
10AM-11AM Exhibits/Networking
11AM-12PM Breakout Discussion Groups (choice of one)
- Creating Successful Digital Experiences: Effective Integration of Social, Mobile and Other Technologies With Digital Signage — Seamless communication across multiple platforms requires a strategy that leverages the strength of each channel, not only to provide what customers are looking for but also to anticipate and meet their needs, continually strengthening the brand relationship. Explore methods you can use to develop effective cross-channel strategies that take advantage of each platform without overlap.
- Substantiating Expansion: Making the Case for Additional Investment in Digital Signage Based on ROI/ROO — Securing approval for additional funds to expand an existing digital communications network must be based not only on a solid record of performance to-date, but also on the substantiated promise of future success. This discussion will focus on the many ways to define and measure success.
- The Data Conundrum — This discussion group will address issues related to the sea of data we’re swimming in, including what data to collect, how to collect it and most importantly how to use it.
- Strategies for Developing Content That Works Across Platforms — Understanding the unique advantage of each channel as an engagement point is just as important as executing to accommodate its requirements. Because each offers an engagement opportunity from a unique perspective and at a different point in the consideration process, design flexibility is important. Plus, execution strategies differ depending on the venue and the audience. This discussion group will delve into the why and how of developing cross-platform content.
12PM-1PM On-site Lunch/Exhibits
1PM-2PM Panel Discussion: How to Connect People to Place Through Digital Engagement, Moderator: Bryan Meszaros, Founder and Managing Partner at OpenEye
2PM-3PM Exhibits/Networking
3PM-4PM Breakout Discussion Groups (choice of one)
- Defining the Interactive Opportunity Within Your Venue — From interactive displays and mobile applications to self-serve kiosks, countless innovative interactive solutions are now available to help transform your current on-premise environment into a more engaging customer experience. Learn how to define the opportunity and what steps need to be taken (planning, budgeting, hardware selection, development) to ensure the deployment of a successful interactive experience within any environment.
- Reducing Total Cost of Operations — This discussion will focus on practical insights and techniques to improve cost management of your digital signage/digital out-of-home (DOOH) network. This will include discussion on cost control across technology selection, technical operations, creative services, content acquisition and organizational control.
- Creating Captivating Content — No matter what displays are involved, or where they are located, they are irrelevant without meaningful content. These breakout groups will share experiences related to the sourcing, creation and use of content that matters.
- Digital Signage and DOOH Network Lessons Learned — This discussion will revolve around things you’ve learned since you introduced digital signage into your venue or launched your network — good and bad. The discussion will touch on mistakes to be avoided as well as key changes, decisions or improvements that have helped improve your initial installation in some meaningful way, resulting in less downtime, higher viewer engagement, increased sell through or some other metric relevant to your organization.
4PM-5PM Cocktail Reception
DSE ONE will run 8:00am to 5:00pm on Tuesday, October 21st at the New York Conference Center, 139 W 39th Street. ‘Early bird’ cost for registration prior to September 15th is USD 285 per person (pp), USD 250pp for DSF members (after September 15th, the cost to attend will become USD 385pp, USD 350pp for DSF members.