On Sunday 4th November 2007 we introduced a new (bright green) ICAL button on the home page. This button links to a new iCalendar data feed, which allows our readers to import events related to the Digital Out of Home industry into their calendar applications.
iCalendar is a standard for calendar data exchange. The standard is sometimes referred to as “iCal” (which also is the name of the Apple, calendar program that provides one of the implementations of the standard).
You should be able to import the ICS feed from our site into iCal, Mozilla Calendar, Google Calendar, etc. For a full list of what applications are supported Wikipedia  provides a pretty comprehensive list.
We think it is a pretty unique and invaluable service (in our industry) and we will endeavour to keep the blog and any events up to date as much as possible.
All you need to do is click on the link and import the events into your calendar program.