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CoolSign Dead And Buried

Well one thing is for sure, you don’t need to worry about CoolSign any more – whether you were a competitor (software vendor), a channel partner or even an end user looking for a solution its days are now numbered.


Once upon a time there were three very different little girls ...

Super nice, super smart guy Raffi Vartian’s time was probably up [2] the minute ‘Lou Giacalone Exited Stage Left [3]‘.

The writing was on the wall for the company’s demise the moment they axed Drew Topel, one of the system’s key architects.

We know that some eyebrows were raised when we wrote “Notable absentees from the list are Haivision / CoolSign who were last year’s number eight” back in March when we published our DSTop10 for 2011 [4].

However we are sure that many of our readers will now agree that with the events that have unfolded this year there was no way (and is no way) that CoolSign can be treated as a credible digital signage offering.

Haivision will no doubt continue the process of losing the CoolSign brand all together and we doubt if it will make any appearance at DSE at all.

9 Comments (Open | Close)

9 Comments To "CoolSign Dead And Buried"

#1 Comment By Hardnut On 27 September 2011 @ 19:28 @853

As dead as a vampire or what?

#2 Comment By Adrian J Cotterill, Editor-in-Chief On 27 September 2011 @ 19:51 @868

a vampire Dodo perhaps ?

#3 Comment By Andy On 27 September 2011 @ 20:08 @881

Maybe the CoolSign brand is being killed and the tech will be merged with the Haivision Furnace Product…

#4 Comment By Mirko Wicha On 27 September 2011 @ 22:51 @994

From Haivision President and CEO Mirko Wicha,
September 27, 2011


I was extremely disappointed to be directed to your negative comments about Haivision and the future of CoolSign. You couldn’t be further from the truth. This is not only irresponsible but also quite sad to see.

Haivision invested in CoolSign one year ago as part of our company’s mission in delivering end-to-end media solutions. We have invested significantly in the CoolSign technology and in fact we have successfully and significantly grown our CoolSign business since acquiring the product line. Next year we expect another 100%+ growth in our CoolSign business. The CoolSign brand is an anchor in the global signage space and will NOT be eliminated.

Haivision is also 100% channel focused. We are developing CoolSign to create a more friendly and consumable product for all channel partners – helping the industry shed the stigma of custom, hard to integrate and install products.

In addition, Haivision is very healthy and has been growing at 50%+ per year for the past 6 years, and, gasp, profitable.

Haivision is also breaking the traditional boundaries of signage. Haivision with CoolSign is the ONLY Company poised to do so. We have integrated our Furnace IP video products with CoolSign digital signage to address the needs both on and off corporate campuses. We have even recently integrated CoolSign with our Internet Media products (KulaByte) to deliver signage effectively to all devices – including mobile phone, tablets, etc. It is developments like this that will shake the foundation of signage, allowing controlled delivery of any media to any device.

Finally, the DailyDooh will think what it wants but please refrain from sharing damaging opinions without insight and understanding of our company. We’ll continue to focus on good business and feel free to continue your bad reporting.

Best regards,
Mirko Wicha
President and CEO
Haivision Network Video

#5 Comment By Woofman On 27 September 2011 @ 23:17 @012

This is just another episode of the liberal press taking Liberties in erroneous editorial reporting. What gets my dog hair in a curl is the fact that all the idiot editor had to do was to call the CEO of Haivision and get the real truth. Daily Dooh needs a doggy scooper to carry around…:-)


#6 Comment By Hardnut On 28 September 2011 @ 09:26 @435

Well Mr. Editor, has the dodo risen from the dead?

#7 Pingback By Digital Signage Blog | A Tale of Four Strategies On 28 September 2011 @ 15:55 @705

[…] in preserving the strategy that CoolSign had as an independent company. In fact, over on the DailyDOOH, Editor-in-Chief Adrian Cotterill pronounced CoolSign “dead and buried” in a headline. […]

#8 Comment By CoolSign channel partner On 30 September 2011 @ 02:06 @129

As a significant channel partner with Haivision, we have invested heavily in the CoolSign platform and we have a profitable business built around this investment. Your comments are slanderous and damaging to many. Most dangerous to the industry??? Have a look in the mirror idiot

#9 Comment By Darren Coles On 4 November 2011 @ 03:28 @186

Is this some pathetic attempt to damage the CoolSign software name. In my opinion the writer of this article is an incompetent fool, that engages pen before brain.

This is tantamount to slander, I would suggest you write a full apology and retraction. As in my opinion your credibility as someone that thinks they know about the digital signage industry has just diminished in a heart beat.

We are happy with the relationship we have we Haivision and will continue to support the CoolSign platform here in ANZ.