We told you this back in September in our post ‘Are C-nario And YCD Set To Merge? [1]‘ so the news in this morning that YCD Multimedia [2] are acquiring C-nario [3] (in a stock transaction) should come as no surprise to any of our regular readers.
The official press releases tells us that the “combination of YCD and C-nario brings together .. blah … to deliver a robust end-to-end solution that encompasses everything from content management to measurement and analytics … more blah (and) as a result of the recent integration, the company will expand its reach to serve more than 2,000 brands, including leading Fortune 500 global brands, in over 40 countries worldwide.”Noam Levavi, co-founder and CEO of YCD will lead the combined entity from its NYC headquarters though it seems to be a red card for (now) former C-nario CEO Tamir Ginat [5] (and the promise of his ‘dream team’) who leaves the company once the transition is done.
Noam Levavi told us “By combining YCD’s offering and expertise together with C-nario’s high-end digital signage technology we take another major step toward achieving our vision of delivering personalization and measurement to brick-and-mortar environments.”
The press release also states that the company completed a new USD 6 million fundraising round led by Carmel Ventures, Opus Capital, Pitango Venture Capital and Plenus, together with other existing shareholders.
Avi Zeevi, C-nario’s Chairman and General Partner and Co-Founder of Carmel Ventures told us “We can now combine the power of our individual strengths and core competencies to establish a leadership position in the digital signage industry.”