It’s called Renew! or at least it was when we were first briefed on the secret squirrel project, see our post ‘Bomb Proof Street Furniture [1]‘ back in 2008.
This photo taken late’ish Tuesday 24th January (Gresham Street, London) indicates that the network (and we have no idea of the size of it just yet) is due to go live today…
[2]
Double sided screens on bomb proof rubbish bins in the City of London are the order of the day (forget the bomb proof bit and you are not far off the New York City24x7 network [3] that is still shrouded in secrecy).
This ‘network’ was initially touted as an ‘outdoor financial channel‘ in London’s Square Mile based around said bomb-proof litter bins.
It will be interesting to see how the PR, if or when it does finally come out, spins the whole thing. This has seriously been ‘in the works’ since about 2004.
4 Comments To "What A Rubbish Network"
#1 Comment By Tef Long On 25 January 2012 @ 08:52 @411
Just how much cash has been burnt in getting to this stage?
#2 Comment By Bean On 26 January 2012 @ 11:17 @512
Just who are you assuming has burnt the cash? I’d assume it is an ad agency not the authorities … so no problem with me …..
#3 Comment By binman On 26 January 2012 @ 14:23 @641
it’s been in the works a long time, it’s paper only recycling. meant to tackle the issue of free papers etc in the city. The channel, is just that, not another jcdecaux digital poster. Live information, news, weather, travel etc.
#4 Comment By Bryan Crotaz On 26 January 2012 @ 15:54 @704
So they make their money by selling the paper to pulpers? They’re not selling ad space? Wow – paper must be valuable these days!