Author Archive

Kinetic View: Tesco TV To Close: The End Of An Era?

Friday, February 27th, 2009

Guest Contributor, Ivan Clark, Kinetic

When Tesco TV launched with much excitement and coverage five years ago, many people, including Tesco, believed that screens above the aisles in the busiest supermarkets in the UK would be a must-have for advertisers keen to promote their brands, and therefore were bound to attract large advertising budgets. After all, the numbers are very […]