DailyDOOH

Experiences dominate when it comes to consumer engagement and experiential OOH can be implemented in many different ways, yet the premise remains consistent: immerse consumers in an OOH experience that strengthens their relationship with the brand, building firm foundations for brand affinity. Why is experiential advertising consistent in building brand consumer relationships? Euphoric recall. As […]

Peter Mathia has been appointed as a new board member of Lindlar-based family enterprise LANG AG. Commencing July 1, 2018, Mathia will share this responsibility with current chair Tobias Lang. He joined the company in 2006 after successfully completing his masters degree. Since 2009 he has actively shaped company strategy as part of the management […]

As of 1 January 1, 2019, all promotional displays located in, on and near Palexpo buildings will be operated and marketed by Neo Advertising. Neo Advertising, which had already been operating the digital displays used inside Palexpo buildings, has now been awarded an exclusive five-year contract to operate and market all advertising material—both traditional and digital—used on Palexpo’s […]

AVIXA, the Audiovisual and Integrated Experience Association, has announced that Matt Dixon, author and frequent Harvard Business Review contributor, and Mike Michalowicz, author and entrepreneur, will headline the sixth annual AV Executive Conference (AVEC), which takes place November 5-7, 2018, at the Grand Hyatt Tampa Bay. AVEC gathers 200 executives from integration firms, design consultancies, […]

Public authorities in urban areas need to plan for five steps in the deployment of projects involving the #IoT according to guidance just published as part of the IoTUK programme. This includes looking at public benefits, scale, the critical threshold, new infrastructure and automation – along with a reference to four common scenarios around planning […]

In January 2018, JCDecaux won the contract to install an 86” HD premium digital advertising network across Bristol City Centre, in addition to advertising opportunities at Cabot Circus shopping mall and at Bristol Temple Meads station, effectively creating ‘Channel Bristol’ and therefore enabling brands to ‘own’ the communications’ channel across the 10th largest city in the […]

Primesight this week announced the installation of InLinks in Glasgow, ahead, we are told, of a roll out to a further five cities across the UK. Naren Patel, CEO of Primesight, told us “This is a fantastic moment for InLink, BT and Primesight. We’re breaking ground in a new country and bringing a totally new […]

Pikasso, already well known for its #OOH in the Levant and North Africa has announced that it has now entered the Ivory Coast market under the name of Pikasso Côte d’Ivoire sarl. Pikasso Côte d’Ivoire has won the advertising concession of the three malls of Prosuma Group in Abidjan, namely: Cap Sud, Cap Nord, and […]

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers. They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people. Their Consultants have […]

Here’s the on-camera interview we did with James Keppel (in the centre of the below video) and Ed King (camera right in the below video) at the NanoLumens Summerfest, held coincidentally during #InfoComm18. Ed King is Co-Founder, HighStreet, A Retail Experience Collective and a well-known and well-respected retail guru. Ed told us “I’m on the […]