Archive for the 'DailyDOOH Update' Category

NCM Adds Amazon’s Original Programming To Its FirstLook Pre-Show

Tuesday, March 8th, 2016

Gail Chiasson, North American Editor

Amazon is bringing its entertainment content to the big screen in a new in-theater marketing relationship with National CineMedia, America’s Movie Network. The new multi-year relationship will bring original content from Amazon Prime Video’s award-winning programming to the big screen. Amazon’s debut long-form content pieces for NCM’s FirstLook pre-show featured a look at the new […]

L’installation des abribus à Londres a commencé

Tuesday, March 8th, 2016

Maddie Cotterill

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, this week OFFICIALLY launched the digital transformation of the bus shelter network in London following the award by Transport for London (TfL) of the world’s largest bus shelter advertising concession. Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, told us […]

OUTFRONT Media Expands Ad Relationship With LA County MTA

Tuesday, March 8th, 2016

Gail Chiasson, North American Editor

New York-based OUTFRONT Media Inc., one of the largest out-of-home media companies in the U.S., today (Tuesday, Mar 8/16) announced that the board of directors of the Los Angeles County Metropolitan Transportation Authority unanimously agreed to authorize the final remaining option period on OUTFRONT Media’s licenses to sell and display advertising on LACMTA Metro buses […]

Clear Channel & Absen at Rome’s Fiumicino Airport

Tuesday, March 8th, 2016

Maddie Cotterill

With a myriad of historical and architectural landmarks, a restless nightlife, and world renowned gastronomy and fashion, Rome caters to a distinguished demographic. It was therefore natural to see the nearby Fiumicino Airport upping its game to display advertisements from premium brands for whom proper representation is sacrosanct. With 40 million passengers served in 2015 […]

Ken Goldberg To Be Honoured w/ @DSFederation Legacy Award

Tuesday, March 8th, 2016

Gail Chiasson, North American Editor

Ken Goldberg, CEO, Real Digital Media, and the immediate past-chairman of the Digital Signage Federation, will receive the organization’s fifth Legacy Award during the #dse2016 Apex Awards Reception, Wednesday, March 16, in Las Vegas. During Goldberg’s term and under his leadership, the Digital Signage Federation, the independent not-for-profit trade organization serving the digital signage industry, […]

Creative Idol 2016, @ExterionMediaUK

Tuesday, March 8th, 2016

Maddie Cotterill

Exterion Media is challenging people to come up with an award-worthy DOOH campaign using one of their interactive pods at Westfield London as a creative canvas – the iconic 57-inch vinyl-wrapped pods support smartphone interaction and are beacon and touchscreen-enabled, providing a completely unique platform to engage and excite the 3.4m shoppers who visit the […]

CCO Americas Appoints Wade Rifkin As Senior VP Programmatic

Monday, March 7th, 2016

Gail Chiasson, North American Editor

NewYork-based Clear Channel Outdoor Americas, a subsidiary of iHeartMedia Inc., today announced that Wade Rifkin has joined the company as senior vice-president of programmatic, a newly created position. Reporting to Scott Wells, CCO Americas CEO, Rifkin will define the company’s programmatic strategy and lead the execution and management of the company’s programmatic approach. He joins […]

The Systems Group Acquired by @DiversifiedUS

Monday, March 7th, 2016

Adrian J Cotterill, Editor-in-Chief

Diversified has acquired The Systems Group (TSG) of Hoboken, NJ. TSG is an an internationally recognised consulting, design, and integration around broadcast-LAN architecture and file based workflows company – complete with space planning, technical consulting, and engineering expertise. Christopher Mehos, Principal, The Systems Group said “We are extremely excited that our team is joining Diversified. […]

Beacon Owners Take Note, @BeaconsInSpace

Friday, March 4th, 2016

Gail Chiasson, North American Editor

This week, we talked to Justin Mann, COO and co-founder of BeaconsInSpace , a two-year-old company that offers Beacon owners an additional source of revenue that has nothing to do with advertising. Beacons have really been in the spotlight over the past year, and their fast growth trend is expected to continue, with ABI Research […]

Out-of-Home Advertising Up 4.6% to $7.3 Billion In 2015

Thursday, March 3rd, 2016

Gail Chiasson, North American Editor

Out-of-home advertising revenue in the US rose 4.6% in 2015 compared to the previous year, accounting for $7.3 billion, based on figures released today by the Outdoor Advertising Association of America, based in Washington, DC. OOH spend was up 5.8% in the fourth quarter, compared to 2014. The revenue total marks an all-time high for […]