Archive for the 'DailyDOOH Update' Category

First @ForisDOOH Screens Go Live In The UK

Wednesday, January 27th, 2021

Adrian J Cotterill, Editor-in-Chief

Foris Outdoor, a new UK digital out-of-home media owner, has made its first screens live, running campaigns across this month for brands including the COI, Sainsburys, Virgin Atlantic, BBC, White Rabbit Pizza Co and Lucky Saint, the alcohol-free beer. Foris Outdoor now has 20 digital roadside screens across UK towns and cities with a promise […]

Measuring Tourism Campaigns @VistarMedia & @Arrivalist

Wednesday, January 27th, 2021

Adrian J Cotterill, Editor-in-Chief

Vistar Media has announced a partnership with Arrivalist, a leading geo-location intelligence provider for travel-based measurement. Lucy Markowitz, VP of National Sales at Vistar Media told us “Programmatic OOH allows travel marketers to reach consumers with relevant messaging and beautiful creative, but the impact of every media dollar matters now more than ever. With Arrivalist, […]

Ovation Hollywood Signs w/ New Tradition Media

Tuesday, January 26th, 2021

Adrian J Cotterill, Editor-in-Chief

New Tradition Media has signed a long-term lease agreement with DJM and Gaw Capital Partners to take over the master advertising lease at the famed Ovation Hollywood property (previously Hollywood and Highland) in Los Angeles. Evan Richheimer, CEO of New Tradition told us “We’re honored to partner with some of the nation’s most esteemed landlords […]

#ISE2021 Snog, Marry, Avoid

Tuesday, January 26th, 2021

Adrian J Cotterill, Editor-in-Chief

Despite the incredibly irresponsible rhetoric coming from the organisers of Integrated Systems Europe, the latest example, an interview with Mike Blackman which can be viewed here (if you have six minutes of your life that you don’t ever want to get back), it would seem that the pandemic is once again, quickly getting ahead of […]

Vancouver’s Lamar Digital Transit #ADTECH Inventory

Tuesday, January 26th, 2021

Adrian J Cotterill, Editor-in-Chief

Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that its digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. The full portfolio of inventory, including more than 75 digital screens and kiosks, can be accessed via Broadsign, Hivestack, and Vistar […]

New Zealand #OOH Looks Forward To 2021

Monday, January 25th, 2021

Tristan Cotterill

Following the end of the nationwide lockdown in New Zealand in May, Out of Home revenue has been on a positive recovery trajectory which is expected to continue into 2021, says the Out of Home Media Association Aotearoa (OOHMAA). Natasha O’Connor, OOHMAA General Manager, told us “Out of Home was impacted especially hard by the […]

It’s Official @PanasonicProAV Pulls Out of #InfoComm21

Monday, January 25th, 2021

Adrian J Cotterill, Editor-in-Chief

First reported by SCN Magazine here, Panasonic has officially pulled out of #InfoComm21. SCN Magazine reported that in a statement to customers, Panasonic said, “At Panasonic, we’re always thinking about how we can effectively connect with customers, partners, and colleagues in the AV industry—especially since 2020 put a spotlight on the importance of being nimble […]

Curb Taxi Media Partners with @PlaceExchange

Monday, January 25th, 2021

Adrian J Cotterill, Editor-in-Chief

Curb Taxi Media, the leading provider of mobility-centric media in the United States, has announced a new partnership with Place Exchange, the leading SSP for programmatic out-of-home and place-based media. Chris Polos, Head of Curb Taxi Media told us “The first half of 2020 was a learning curve for OOH advertisers with social distancing guidelines […]

Holey Moley That’s A Lot Of Golf Balls!

Monday, January 25th, 2021

Tristan Cotterill

Australian golfing legend, Greg “The Shark” Norman, fronts the launch of Channel 7’s highly anticipated new Australian TV series, Holey Moley. Seven West Media Chief Marketing Officer, Charlotte Valente said “Working with QMS, we came up with a simple, engaging and fun concept to give Aussie families a taste of the unique fun that is […]

Healthy Food Campaign Donated By @OMA_Australia Members

Monday, January 25th, 2021

Tristan Cotterill

Starting this past weekend, Out of Home signs across Australia will feature a healthy food campaign donated by the members of the Outdoor Media Association (OMA) and in partnership with the Australian Government Department of Health. In February 2020, the Outdoor Media Association launched its National Health and Wellbeing Policy, which takes an active role […]