Archive for the 'DailyDOOH Update' Category

New @StreetMetrics Advisory Board Members

Friday, April 9th, 2021

Adrian J Cotterill, Editor-in-Chief

StreetMetrics, the leader in third party media measurement for ads on vehicles, announced this week that it has added Lynda Clarizio and Jim MacCurtain to its strategic advisory board. Drew Jackson, Founder and CEO, StreetMetrics told us “In order for transit OOH to gain more market share, the channel needs to adopt data and dynamic […]

James Poole Joins Shopper Media

Friday, April 9th, 2021

Tristan Cotterill

Shopper Media, Australia’s fastest-growing offline retail out-of-home media company, has appointed James Poole in the newly created role of Head of Platform, with a focus on enhancing the capability of the digital out-of-home network. Jamie Hollebone, Shopper Media’s Head of Revenue, told us “James’ role will be transformative for our business, driving greater innovation and […]

Ladorian Announces Strategic Partnership with inReality

Thursday, April 8th, 2021

Adrian J Cotterill, Editor-in-Chief

Ladorian, a software solution specializing in personalized data-driven messages in physical spaces, has announced a strategic partnership with inReality, a venue analytics software platform. Rafael Cifuentes, CEO of Ladorian’s US affiliate, Digital Signage Revolution, a Florida corporation, dba as Ladorian USA told us “Retail stores have not yet been able to offer the same real-time […]

Road Runner Media Partners with @PlaceExchange

Thursday, April 8th, 2021

Adrian J Cotterill, Editor-in-Chief

Road Runner Media has announced a strategic partnership with Place Exchange which will make the entirety of Road Runner’s mobile digital national media network, consisting of connected screens mounted to fleets of moving commercial vehicles, available to be bought programmatically by brand marketers and omnichannel media buyers. Place Exchange connects with demand-side platforms (DSPs) such […]

Global Outdoor Chooses @Broadsign

Thursday, April 8th, 2021

Adrian J Cotterill, Editor-in-Chief

Global, the Media and Entertainment group, and Broadsign, developer of the leading out-of-home marketing platform, has announced that Global has chosen the Broadsign platform to accelerate the expansion of its digital-out-of-home network, which has now grown to include 3,000 displays. David Henderson, Chief Technology Officer at Global, told us “Broadsign is a proven solution for […]

Digital Signage Days at @PSCo_’s Innovation House

Thursday, April 8th, 2021

Russ Curry, Ministry of New Media

During London Digital Signage Week, PSCo. will be holding two dedicated ‘Digital Signage Days’ on Wednesday May 19 and Thursday May 20, 2021 at Innovation House in Bracknell. They will be hosting two days of tours, presentations and networking. PSCo’s head of brand experience Alex Couzins told us “From Monday May 17, we expect to […]

A Gallery of Digital Possibilities Says @MyClevertouch

Wednesday, April 7th, 2021

Tristan Cotterill

London Digital Signage Week which takes place May 17-21, will this year kick off at Clevertouch Technologies’ new #ClevertouchGallery at the Barbican. Not only will we be broadcasting live (via YouTube hopefully) the inaugural DailyDOOH Press Preview, where our editor in chief Adrian J Cotterill will be looking at some of the press releases announced […]

World Out of Home Organization European Forum

Wednesday, April 7th, 2021

Russ Curry, Ministry of New Media

London Digital Signage Week takes place May 17-21 and the World Out of Home Organization are using the week to host their virtual one-day European Regional Event. It is the first stop on the World Out of Home Organization’s 2021/22 World Tour which will also see other events in the APAC region later in the […]

Digital In-Store Trends @PopaiUKI Webinar

Wednesday, April 7th, 2021

Russ Curry, Ministry of New Media

During London Digital Signage Week which takes place May 17-21, POPAI are holding a ‘Digital In-Store Trends’ webinar. As we all know, the role of digital in-store has never been a hotter topic in the world of retail planning and shopper campaigns. POPAI and a panel of experts will explore trends in digital executions and […]

Digital OOH Trading Reset Initiated by @TalonOOH

Wednesday, April 7th, 2021

Tristan Cotterill

Talon is optimising its approach to Digital Out of Home trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital OOH compared to other media whilst ensuring every GBP is rewarded with efficient audience volumes. Phil […]