Archive for the 'DailyDOOH Update' Category

The Rise of B2B Hardware Startups in #IoT

Thursday, April 28th, 2016

Andrew Neale

There’s a really interesting event taking place on the evening of Wednesday May 18, 2016 during London Digital Signage Week, ‘The Rise of B2B Hardware Startups in IoT’ with ‘Founder Talks’ by Eyetease, Visionect and Converge. Richard Corbett Founder & CEO of Eyetease. Richard Corbett is the Founder & CEO of a high growth British […]

MAG Appoints @Primesight To Handle It’s #OOH

Thursday, April 28th, 2016

Maddie Cotterill

Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home advertising contract over a five-year term starting May 2016. The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year. Mark Schofield, Head of Advertising at […]

Pioneering @OutsmartOOH Study Reveals #OOH Drives Significant Uplift in Smartphone Brand Action

Thursday, April 28th, 2016

Maddie Cotterill

A new study released today from Outsmart, the UK marketing body for Out of Home reveals that OOH activity drives +17% uplift in smartphone brand actions. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of […]

Interesting New Surveys from @ImpaxMedia

Thursday, April 28th, 2016

Gail Chiasson, North American Editor

Montreal-based Impax Media recently undertook concept and attitude studies in both the US and Canada that reveal how grocery shoppers perceive and use, or would use, digital signage in grocery stores. For the most part, the US and Canadian studies are similar, barring what consumers see as their main frustration in grocery shopping. The studies […]

DOmedia LLC Closes USD 3M Series A Funding

Wednesday, April 27th, 2016

Adrian J Cotterill, Editor-in-Chief

DOmedia LLC has announced the close of Series A funding round totalling USD 3 million. The round was led by Advantage Capital Partners (ACP). The round also included one of the first two investments from the Ohio Innovation Fund (OIF), whose founding members are The Ohio State University and Ohio University. DOmedia, which operates out […]

Crimtan Amplifies Its Online Campaigns w/ @BrightmoveMedia

Wednesday, April 27th, 2016

Adrian J Cotterill, Editor-in-Chief

Crimtan, the dynamic marketing company specialising in data-driven online advertising, has signed a partnership deal with digital taxi advertising company BrightMove Media. BrightMove’s network of real-time digital rooftop screens on London black taxis will enable Crimtan’s advertisers to amplify their online campaigns by adding digital out-of-home inventory. Jamie Lindsay, CEO at BrightMove, told us “It’s […]

JCDecaux Wins Bentall Centre & Telford Shopping Centre

Wednesday, April 27th, 2016

Maddie Cotterill

JCDecaux, the world’s largest Outdoor advertising company, continues its UK digital shopping mall expansion by adding two major shopping centres to its portfolio – the Bentall Centre, Kingston and Telford Shopping Centre. Eight new digital 6-sheets will be installed at The Bentall Centre, the first of their kind in the mall. The screens will reach […]

NanoLumens ‘Tech-Orates’ Delaware North’s New Corporate Headquarters

Wednesday, April 27th, 2016

Gail Chiasson, North American Editor

Delaware North, which owns and operates world-class venues in sports, gaming, hospitality, retail, leisure and more, wanted to reflect its unrivaled attractions when designing its new headquarters in Buffalo, New York. After seeing the superior quality of the NanoLumens solutions in its TD Garden sports and entertainment venue in Boston, the company decided to install […]

Canadian OOH Companies Contribute Over $24 Million In Ad Space

Wednesday, April 27th, 2016

Gail Chiasson, North American Editor

In 2015, Out-of-Home Marketing Association of Canada members contributed over $24 Million in advertising space to charities, not-for-profits, community services and organizations. “As a public advertising medium located where people live, work, shop, travel and play, OMAC members strongly believe in supporting the communities that they operate in,” says Rosanne Caron, president of OMAC. OOH […]

Rouge Media Joins DPAA

Tuesday, April 26th, 2016

Gail Chiasson, North American Editor

Montreal-based Rouge Media, with offices in New York, Toronto, Vancouver and Santa Monica, has joined the Digital Place-Based Advertising Association. Rouge Media offers digital screens on college campuses and in beauty venues and restaurants/bars in North America. The company’s network reaches millions of consumers on their daily journeys out-of-home, including students aged 18-24, women 18-54 […]