Archive for the 'DailyDOOH Update' Category

Interview With Rick Cope, @NanoLumens CEO

Wednesday, February 3rd, 2016

Gail Chiasson, North American Editor

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Primark’s Flagship Store in Madrid Gran Via

Wednesday, February 3rd, 2016

Russ Curry, Ministry of New Media

We just came across this spectacular installation in Madrid which is a great illustration of the point that we have been making for some time now – in the future there will be no screens – just displays. Well, in Madrid the future is now. Technomedia Solutions, was part of the team that created unique […]

Placed Launches #OOH Attribution, Connecting Billboards To Store Visits

Wednesday, February 3rd, 2016

Gail Chiasson, North American Editor

Seattle, Washingtn-based Placed Inc., the leader in store attribution, announced the first of its kind attribution solution to connect out-of-home advertising to store visitation utilizing Placed Attribution. In addition, Placed is introducing a patent pending approach to viewability that goes beyond proximity and takes into account angle, distance, and direction. The ability to not only […]

Ford & @OceanOutdoorUK Light Up Waterloo’s IMAX

Wednesday, February 3rd, 2016

Maddie Cotterill

A new UK campaign launches this week with show-stopping creative which leverages the new technical and creative capabilities of the IMAX as a bespoke branding platform. It is supported by a wider brand campaign across other Ocean sites. Ford’s campaign, which spotlights three classic models, was created by Blue Hive and planned through Mindshare and […]

Primesight Strengthens Award-Winning Sales Team

Wednesday, February 3rd, 2016

Maddie Cotterill

In a move to consolidate its position as one of the UK’s leading out-of-home (OOH) media owners, Primesight is restructuring its award-winning sales team. Nigel Fung has been promoted to Head of Agency Sales, David Peters has risen to Head of Specialist Sales and Dan Sharp has been appointed as Head of Digital Sales. Fung […]

OUTFRONT Media Acquires Reynolds Outdoor Media

Tuesday, February 2nd, 2016

Gail Chiasson, North American Editor

OUTFRONT Media Inc., New York, one of the largest out-of-home media companies in the U.S., has acquired Reynolds Outdoor Media Inc., a company with over 500 displays in the cities of Dallas and Houston, Texas, including kiosks, walls, and digital displays. All of the acquired assets are REIT qualified. Purchase price was not announced. “We’re […]

#ISE2016 @ScalaInc Highlights 6 Interactive Retail Experiences

Tuesday, February 2nd, 2016

Gail Chiasson, North American Editor

Scala B.V., Sittard, the Netherlands. provider of digital retail experiences, will showcase six shopping solutions that focus on connecting the online and in-store worlds in Hall 8 – Stand K275 at #ISE2016, February 9-12 in Amsterdam. Scala retail experts will show how to personalize the shopping experience down to a single-customer focus using digital, creating […]

elevate DIGITAL Acquired by @Civiqscapes

Tuesday, February 2nd, 2016

Maddie Cotterill

CIVIQ Smartscapes LLC today announced the acquisition of elevate DIGITAL, a leading developer of street-level, interactive software technology for smart cities. Brad Gleeson, Chief Commercial Officer, CIVIQ Smartscapes told us “With CIVIQ Smartscapes competency in smart city solutions, and elevate DIGITAL’s experience in government and municipal markets, we are ideally positioned to capture new opportunities,” […]

PATTISON Outdoor Gets Ad Contract for Edmonton International Airport

Monday, February 1st, 2016

Gail Chiasson, North American Editor

PATTISON Outdoor Advertising, positioned as Canada’s largest Out-of-Home advertising provider and a leader in airport advertising, has been awarded the advertising program contract for Edmonton International. The recently expanded airport is the fifth-busiest in Canada and is expected to welcome nearly 8 million passengers in 2016 while offering non-stop connections to 60 destinations across Canada, […]

#ISE2016 Opening Panel Discussion

Monday, February 1st, 2016

Maddie Cotterill

The pre-show Opening Panel Discussion at #ISE2016 is set to take place on the day before the event opens its doors on February 8, at the RAI, Amsterdam. The event will be led by David Rowan, Editor-in-Chief of WIRED UK magazine, who will moderate a panel made up of leading business and technology experts. The […]