Archive for the 'DailyDOOH Update' Category

Blackburn Rovers @ElonexOutdoor Digital Billboard

Wednesday, October 11th, 2017

Adrian J Cotterill, Editor-in-Chief

Stadia Solutions, the full-service sports agency, and Elonex, the digital-out-of-home media owner, have collaborated to help Blackburn Rovers Football Club increase their revenue stream, with the launch of a new external digital billboard at the club’s 31,000 capacity Ewood Park ground. James Cook, Commercial Director, Stadia Solutions told us “This installation is a ‘no-cost’ solution […]

2017 #VideoEverywhereSummit Agenda

Tuesday, October 10th, 2017

Adrian J Cotterill, Editor-in-Chief

Here’s the agenda for the DPAA #VideoEverywhereSummit which takes place Wednesday November 1 as part of New York Digital Signage Week (October 30 – November 3). Sharing the stage that day will be thought leaders from leading brands and agencies, along with prominent journalists and authors. The Summit, to be held at the iconic Roosevelt […]

Lamar in Four-Year Agreement w/ @UltravisionInt

Tuesday, October 10th, 2017

Adrian J Cotterill, Editor-in-Chief

Ultravision International, a world-leading innovator and manufacturer of LED displays and LED lighting, has announced that it has reached a definitive agreement with Lamar Advertising Company (NASDAQ: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, for Lamar to purchase LED billboard lights and Modular LED Display Panels from Ultravision. William […]

Guinness Using Behavioural Data To Reach Draught Enthusiasts

Tuesday, October 10th, 2017

Adrian J Cotterill, Editor-in-Chief

Guinness has this week launched a highly targeted, out-of-home campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. Alexandra Porritt, Senior Client Strategy Manager at Posterscope told us “This campaign marks the next phase in Posterscope’s location analytics for Guinness, evolving […]

DPAA International Forum

Tuesday, October 10th, 2017

Russ Curry, Ministry of New Media

The ‘DPAA International Forum‘ – not surprisingly, as the name implies, is put together by the DPAA, and will take place on Thursday November 2, 2017, i.e the day after their #VideoEverywhereSummit during New York Digital Signage Week. The itinerary is as follows: – 11:00 Guest arrival into [VENUE] 11:15 Introduction from host, Barry Frey 11:30 GUEST […]

Elonex Add Bullring Birmingham to UK Shopping Mall Portfolio

Monday, October 9th, 2017

Adrian J Cotterill, Editor-in-Chief

Elonex has further expanded its portfolio of digital signage at major UK retail destinations, with the addition of a stand-out network of advertising screens at the Bullring Birmingham. The network consists of 27 digital Walkway and Iconic screens positioned at high footfall and key dwell areas inside Bullring Birmingham. Elonex will be responsible for all […]

#OceanDCC Award Winners

Monday, October 9th, 2017

Maddie Cotterill

WCRS and Leo Burnett have taken the top prizes in Ocean Outdoor’s eighth annual digital creative competition with award-winning concepts for Sky Ocean Rescue and The British Dyslexia Association. Activist brand Sky Ocean Rescue, set up by media owner Sky, takes the commercial prize for The Ocean’s Most Terrifying Killer, a campaign created by WCRS […]

Amtrak & @intersection_co Bring Digital Screens to Amtrak’s New York City Penn Station

Monday, October 9th, 2017

Adrian J Cotterill, Editor-in-Chief

Amtrak and Intersection have partnered to bring digital innovation to New York City’s Pennsylvania Station. Intersection recently installed twelve 65-inch digital displays, marking Amtrak’s first digital expansion into the concourse of New York Penn Station. The addition of this digital infrastructure will be crucial to bringing commuters important information including emergency service announcements and generating […]

Nexus Expand to 30 Sites, @AdmediaLtd

Monday, October 9th, 2017

Adrian J Cotterill, Editor-in-Chief

Following its launch earlier this year, Admedia, have just announced the next roll out phase of Admedia Nexus – described as the largest roadside digital full motion network across the UK. Phil Daniel, Admedia’s Managing Director of Sales and Marketing, told us “We are delighted at the rapid expansion of the Nexus network, which reconfirms […]

#ShopperTalkEurope @Scalainc In-Store Engagement #824

Monday, October 9th, 2017

Adrian J Cotterill, Editor-in-Chief

Scala, Inc., a leading global provider of digital retail experiences, is showcasing a booth full of solutions at ShopTalk Europe that reinvent the retail space and appeal to today’s tech-savvy shoppers. Scala, representing the STRATACACHE family of digital solutions companies, is showing how our collective complementary digital solutions drive the customer experience, empowering retailers to […]