Archive for the 'DailyDOOH Update' Category

#CIX2024 Registration Now Open

Friday, April 26th, 2024

Andrew Neale

Registration is now open for Commercial Integrator Expo (CIX), which returns to the Colorado Convention Center in Denver and for CEDIA Expo, the long-running trade show and conference that focuses on residential tech such as audio-visual and lighting. The two shows take place September 4-7 (the trade hall dates are September 5-7.) Jason McGraw, group […]

Barbara Barry Joins @SNAdisplays

Friday, April 26th, 2024

Andrew Neale

SNA Displays has hired Barbara Barry to lead its sports division. Working out of the company’s New York headquarters, she joins the leading LED display manufacturer with an extensive career in collegiate and pro sports digital signage, having supported organizations such as the Los Angeles Lakers, Cleveland Cavaliers, Houston Rockets, Pittsburgh Penguins, Baltimore Orioles, Tennessee […]

2024 @IAB NewFronts

Thursday, April 25th, 2024

Adrian J Cotterill, Editor-in-Chief

IAB NewFronts is billed as the ultimate one-stop-shop for brand marketers and media buyers to get a first look at the latest cutting-edge digital video content and marketplace innovation spanning four days in New York City. The event connects brands with the latest digital video content and innovations that facilitate valuable partnerships and attending the […]

RSL and @OMA_Australia Join Forces For #ANZACDay

Thursday, April 25th, 2024

Tristan Cotterill

The Australian Outdoor Media Association (OMA) and RSL once again joined forces this year, in the spirit of ‘mateship’ of course, partnering for the fifth consecutive year to encourage Australians to commemorate ANZAC Day. The partnership will see RSL’s ANZAC Day campaign –That’s the ANZAC spirit – broadcast across the national outdoor media network of […]

PATTISON #OOH Tech Stack Modernized w/ @Broadsign

Thursday, April 25th, 2024

Tristan Cotterill

Out-of-home (OOH) ad tech leader Broadsignhas announced that PATTISON Outdoor Advertising has adopted the full Broadsign OOH technology stack. With Broadsign already providing a centralized hub for its programmatic digital OOH workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities. The partnership also […]

Saks Launches Media Network

Thursday, April 25th, 2024

Adrian J Cotterill, Editor-in-Chief

Saks, a premier luxury ecommerce platform, has launched the Saks Media Network. Described as a sophisticated, technology-driven program helping brands reach the luxury retailer’s customer base with digital advertising throughout the shopping journey. Saks of course joins this rapidly growing vertical in digital advertising, introducing one of the first retail media networks in luxury retail. […]

Lamar Switch To @VistarMedia’s Cortex CMS

Thursday, April 25th, 2024

Andrew Neale

Vistar Media today announced that Lamar Advertising Company (Nasdaq: LAMR) one of the largest outdoor advertising companies in the world has selected Vistar’s content management software Cortex, to power its network of digital out-of-home billboards across the U.S. Lamar offers advertisers the largest network of digital billboards in the U.S., boasting nearly 5,000 displays serving […]

Captivate & @PlaceExchange Programmatic Guaranteed

Wednesday, April 24th, 2024

Adrian J Cotterill, Editor-in-Chief

Captivate, North America’s premier on-the-go news and entertainment network, and Place Exchange, the leading SSP for programmatic out-of-home media, are proud to expand our partnership with an advanced and enhanced Programmatic Guaranteed solution for digital out-of-home (DOOH) advertising. Alice Gogh, Chief Growth Officer at Captivate, stated, “This partnership marks a significant step forward in our […]

4ocean and ECN Forge Partnership

Wednesday, April 24th, 2024

Tristan Cotterill

4ocean, a global leader in ocean cleanup, and Executive Channel Network (ECN), a world leading digital out of home (DOOH) office media publisher have joined forces in a groundbreaking strategic partnership aimed at advancing environmental sustainability and corporate responsibility. Charles Parry-Okeden, ECN Global CEO told us “We are thrilled to partner with 4ocean in this […]

Perth’s First #3DOOH Courtesy oOh!media

Wednesday, April 24th, 2024

Tristan Cotterill

3D Anamorphic Out of Home has made its debut in Perth, with oOh!media launching it at its iconic Yagan Square site and creative and innovation hub POLY partnering with Scitech for the inaugural campaign. Yagan Square becomes the latest full motion 3D Anamorphic site from oOh!, joining The Bourke in Melbourne – a six-storey high […]