Archive for the 'DailyDOOH Update' Category

The Advertising Club of New York’s 9th Annual #OOHNow Recap

Thursday, December 1st, 2016

Guest Contributor, Anne Judge

The Out of Home industry’s thought leaders came together on November 29, 2016 at Chelsea Pier 60 for discussions with an overarching theme titled ‘Contextual Connections and The Evolution of OOH’s Value Proposition’. The age of rapid technological acceleration is here, which presents challenges to keep up but also brings richer consumer data and the […]

Noomi Mehta joins FEPE International board

Thursday, December 1st, 2016

Russ Curry, Ministry of New Media

We note that Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board. Mehta is currently chairman of Selvel One Group, a group of companies owning and managing the largest share […]

Ole Scheeren To Give #ISE2017 Opening Address

Thursday, December 1st, 2016

Andrew Neale

Award winning architect Ole Scheeren will present the #ISE2017 Opening Address on February 6, 2017, less than 24 hours before the show opens its doors. The Official Opening Reception for #ISE2017 will follow the conclusion of Scheeren’s speech. In his Opening Address Scheeren will share his vision of contemporary architectural and urban development and explore […]

#dse2017 Offers 4 Professional Certification Programs

Thursday, December 1st, 2016

Andrew Neale

#dse2017, the largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced this week that its 2017 educational conference will feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits. Tuesday, March 28 – 9 a.m.- 5 p.m. • Digital Signage […]

Spire Capital Invests in @VectorMedia

Thursday, December 1st, 2016

Maddie Cotterill

Spire Capital, a New York based private equity firm specializing in investments in the media and communications, business services, information services and education sectors, this week announced its investment in Vector Media. Vector Media, headquartered in New York, NY, provides its clients with impactful and meaningful brand interactions through its unique platform of double decker […]

Commerzbank Targets German Passengers w/ Dynamic #DOOH

Tuesday, November 29th, 2016

Maddie Cotterill

Germany’s second largest bank have launched an innovative dynamic digital campaign across Heathrow Terminal 5’s gateroom digital network, targeting passengers flying to Germany. Commerzbank will be the first advertiser to utilise the Gateroom network’s dynamic capabilities to run tailored content to a targeted audience group at specific times throughout their campaign. By utilising Heathrow API […]

Subway Stations Become Digital Holiday Storefronts Via On the Go Kiosks

Tuesday, November 29th, 2016

Maddie Cotterill

Just in time for the holidays, Intersection is teaming up with the New York Transit Museum, one of the city’s leading cultural institutions, to once again transform subway stations into interactive digital pop-up shops, enabling millions of daily commuters to browse and purchase transit-themed gifts via the MTA’s On the Go kiosks as they wait […]

Todd Van Nurden 2 Keynote Part of #dse2017

Tuesday, November 29th, 2016

Maddie Cotterill

The Wednesday, March 29, 2017 8 a.m. #dse2017 keynote will feature Todd Van Nurden, Chief Architect of the Microsoft Technology Center who will explain why the model for customer interactions with digital content and spaces needs to change to stay relevant and engaging. The session will explain how to change the current model to ‘Ambient’ […]

AAMI’s Digital Campaign Pulses to the Weather Map’s Beat

Tuesday, November 29th, 2016

Maddie Cotterill

Australian general insurance provider AAMI’s latest advertising campaign for its Roadside Assistance service is harnessing oOhmedia’s digital media by scheduling creative to run according to the weather conditions. AAMI’s digital campaign has multiple creative executions based on sunny, rainy, cloudy and windy weather conditions with headers such as: “You’ll be singing in the rain with […]

OAAA/Geopath 2017 Convention and Expo

Monday, November 28th, 2016

Adrian J Cotterill, Editor-in-Chief

The OAAA/Geopath Convention and Expo is set for the Hilton Riverside Hotel in New Orleans next May 15-17, 2017. We understand that a couple of the events are likely to be held in museums close to the hotel in this historic town. Let’s hope there’ll be time for us to get to Bourbon Street for […]