Archive for the 'DailyDOOH Update' Category

Lyre’s First Time #DOOH Campaign

Monday, February 17th, 2020

Adrian J Cotterill, Editor-in-Chief

Lyre’s, the creators of a newly launched premium range of 13 non-alcoholic spirits has unveiled its first UK brand campaign with the aim to inspire consumers to be proud to opt out without being left out and to find a ‘kindred spirit’. The campaign, created by Kinetic, kicks off February 19, 2020 and challenges the […]

UK #OOH Industry Revenues For Q4 and Full Year 2019

Monday, February 17th, 2020

Adrian J Cotterill, Editor-in-Chief

It was another strong year for the UK Out of Home industry with GBP 1.3bn advertising spend in 2019. Outsmart, the trade body for the UK OOH industry announced last week that Out of Home revenue for the fourth quarter of 2019 saw growth of +4.9% from GBP 358 million in Q4 2018 to GBP […]

The @MTAArtsDesign Is Calling All New Media Artists

Monday, February 17th, 2020

Andrew Neale

MTA Arts & Design is inviting new media artists to submit artwork to be considered for upcoming digital art installations and opportunities at Fulton Center in lower Manhattan. Artists with prior experience in multiple channel installation, and capable of creating a dynamic environment with moving images, are encouraged to apply. It is recommended that artists […]

#EuroShop @ScalaInc Smart Store Creation

Sunday, February 16th, 2020

Andrew Neale

Scala’s customer experiences on display at #EuroShop over the next few days will focus on creating smart stores, delivering retail transformation and exceptional customer journeys in the store. Scala, part of the STRATACACHE family of marketing technology companies, focused on delivering the same convenience and personalization found online in the store, and leveraged the hardware, […]

#ISE2020 @AOTOElectronics Spying on @BromptonTech

Sunday, February 16th, 2020

Adrian J Cotterill, Editor-in-Chief

Industrial espionage, economic espionage, corporate spying or corporate espionage is a form of espionage conducted for commercial purposes instead of, let’s say, national security. Surely though it doesn’t happen at #ISE2020 does it? What possible interest could AOTO Electronics (Stock: 002587), founded in 1993, a world leading LED application solution provider (some employees of theirs […]

Gü Spreads The Love

Friday, February 14th, 2020

Adrian J Cotterill, Editor-in-Chief

Today, Gü, the award-winning premium dessert brand, is kicking off a tongue-in-cheek, socially driven OOH campaign for Valentine’s Day. Love Notes invites dessert lovers to submit romantic tweets inspired by the lyrics of iconic love songs, all with a delicious Gü twist. The three-day special will see best-in-class tweets published on the UK’s largest indoor […]

Initialized Capital Pumps More Money Into @AdQuick‬⁩

Friday, February 14th, 2020

Adrian J Cotterill, Editor-in-Chief

Santa Monica, California-based AdQuick, founded in 2016, has had to go back to the market and raise a further USD 6M. The company told TechCrunch that it has recently closed a USD 6 million Series A led by Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and rapper Nas. […]

Foursquare Added To @VistarMedia Toolbox

Friday, February 14th, 2020

Adrian J Cotterill, Editor-in-Chief

Vistar Media, the global leader in programmatic technology for digital out-of-home, this week announced a partnership with Foursquare, the leading independent location technology platform. Laura Kasakoff, Senior Partnerships Manager at Vistar Media told us “Our goal is always to provide our clients with an answer to the question, ‘does DOOH work for my brand?. Partnering […]

Speakers Announced For AdTECH: OOH – Toronto

Thursday, February 13th, 2020

Russ Curry, Ministry of New Media

The Ministry of New Media has announced the first speakers for AdTECH: OOH – Toronto, which will take place on June 2, 2020. The event will be chaired by Outfront Media’s Stephanie Gutnik. Confirmed speakers include Hivestack’s founder and CEO Andreas Soupliotis, Kinetic Canada CEO Kevin McDonald, Novus Media Inc. Canada President Debbie Drutz and […]

Geopath Issues 1,500+ Learning Lab Certificates

Tuesday, February 11th, 2020

Adrian J Cotterill, Editor-in-Chief

Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, this week announced that it has issued more than 1,500 certificates through its online Learning Lab. Introduced in September 2019 to support the launch of Geopath’s new Insight tool, the Learning Lab is an online platform designed to be a comprehensive training […]