Archive for the 'DailyDOOH Update' Category

#OOH Activity Level Increases as #COVID19 Restrictions Are Lifted

Wednesday, June 3rd, 2020

Adrian J Cotterill, Editor-in-Chief

For COMMB’s 4th Special Report on Canadian’s travel and activity levels during the #COVID19 pandemic, COMMB once again sourced mobility data from mapping software and mobile device data along with coinage collection data from digital jukeboxes for this report. Data that tracks consumer movements shows an increasing trend in out of home activity compared to […]

New LED Wraps Peachtree Center North in Atlanta

Wednesday, June 3rd, 2020

Andrew Neale

SNA Displays has manufactured a two-screen LED marquee which has been installed above the canopy at the entrance to the Peachtree Center Transit Station in downtown Atlanta. The site, also known as the Gas Light Tower, is located at 235 Peachtree Street on the corner of Peachtree St NE and John Portman Blvd NE, across […]

New Wi-Fi Enabled Crowd Alert Tool

Wednesday, June 3rd, 2020

Adrian J Cotterill, Editor-in-Chief

GlobalReach Technology this week launched a new tool to help to manage safe social distancing as offices and venues reopen after lockdown. Chris Bruce, Managing Director, GlobalReach Technology told us “Our customers are keen to reopen, and in some countries retail venues are already back to 40% of normal time footfall, but their priority is […]

Thursday #OOHFromHome #AdTECH Webinar @Broadsign

Wednesday, June 3rd, 2020

Russ Curry, Ministry of New Media

The next Broadsign webinar is Thursday, June 4, 2020 at 1PM ET entitled ‘Why programmatic DOOH is a must in your crisis recovery marketing strategy’ – Broadsign have been putting together a series of webinars covering business optimisation, programmatic buying, and their own platform for a few weeks now, Ed. We don’t quite know what […]

S4M, Drive-To-Store Platform @JCDecauxGlobal Partnership

Wednesday, June 3rd, 2020

Russ Curry, Ministry of New Media

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced a partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, explained: “OOH is at the heart […]

Shop Local Says @JCDecauxAUS

Wednesday, June 3rd, 2020

Tristan Cotterill

JCDecaux in Australia this week announced that it is partnering with SCA to help extend its ‘Shop Local’ audio campaign into the Out-of-Home environment with dynamic feeds and localised content across its digital street furniture network. The activity with SCA brings the ‘Shop Local’ campaign to life when people are out and about, with the […]

Programmatic Direct OOH Trading Industry Standards

Wednesday, June 3rd, 2020

Adrian J Cotterill, Editor-in-Chief

Outsmart, the trade body for the Out of Home advertising industry the UK, and the IPA’s outdoor specialists have announced the publication of OpenDirect (OOH) 1.5.1, a programmatic direct trading standard for the Out of Home industry. Amit Shetty Senior Director at IAB Tech Lab suggested that “OpenDirect provides a standard way for publishers to […]

LG and Samsung Rethink @IFA_Berlin’s #IFA20

Wednesday, June 3rd, 2020

Adrian J Cotterill, Editor-in-Chief

The 2020 Internationale Funkausstellung Berlin, better known as IFA Berlin has, despite what the organisers say, effectively been cancelled or at the very least, what has been put in its place is nothing like the original. Last year IFA Berlin spanned a week at Messe Berlin, and attracted more than 1800 exhibitors and 250,000 visitors […]

ReadySeeGo @SynectMedia Totem @YCDMultimedia Webinar

Wednesday, June 3rd, 2020

Andrew Neale

Today at 12:00 ET (Wednesday June 3, 2020) YCD, are hosting a webinar specifically to discuss ReadySeeGo. ReadySeeGo is described as the modern solution for quick and easy digital signage. From starter packs of custom content to a self-contained, hassle-free installation, ReadySeeGo is an affordable, turnkey visual communications platform for transportation, retail, and corporate spaces. […]

#PitchInfluence Launched By @theBCMA

Tuesday, June 2nd, 2020

Russ Curry, Ministry of New Media

The BCMA (Branded Content Marketing Association) has launched a new competition, dubbed Pitch Influence which is focused on the Influencer marketing industry. It’s free to enter and the competition is designed to stimulate creativity in the pitching process and based on the well-known elevator pitch concept.