Archive for the 'DailyDOOH Update' Category

Atlas Launched by @TalonOOH

Tuesday, August 11th, 2020

Adrian J Cotterill, Editor-in-Chief

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. We are told that, as one of the biggest investors in digital, Talon has used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market. […]

Clear Channel Europe Launches RADAR

Tuesday, August 11th, 2020

Adrian J Cotterill, Editor-in-Chief

Clear Channel Europe this week announced the European launch of RADAR, their proprietary mobile-data platform that makes planning, measuring and optimising outdoor advertising campaigns more effective. RADAR uses anonymous mobile data to identify the behaviours of audience groups passing by the company’s bus shelters, billboards and street furniture, to enable brands to deliver the right […]

#OOH Half Year Results From @OMA_Australia

Tuesday, August 11th, 2020

Tristan Cotterill

The Australian Out of Home industry today announced half year net media revenue results including the category breakdowns for 2020. Total net media revenue was $289.1 million, down 35.4% from $447.3 million for the same period in 2019*. Change was noted across the following categories: Category figures 2020^^: ·       Roadside Billboards (over and under 25 square […]

Outlook: @AdCouncil @YourOAAA Webinar

Tuesday, August 11th, 2020

Adrian J Cotterill, Editor-in-Chief

Today, OAAA members are invited to join Ad Council President and CEO Lisa Sherman in conversation with OAAA Anna Bager. This will be a fascinating behind-the-scenes look at how the Ad Council produces its amazing public service campaigns and how the decades-long partnership with OAAA works. You will also be able to hear how the […]

Japan’s First ‘Outside-In’ Campaign is Live

Monday, August 10th, 2020

Tristan Cotterill

We hear that in Japan, since July 1, 2020 Intel has been running a programmatic campaign on LIVE BOARD screens called ‘See It All’. It was purchased by Intel’s #IoT division in North America using the Hivestack DSP, which programmatically bids on RTB bid requests from LIVE BOARD screens in Japan. Ichiro Jinnai, President & […]

Boost Launched By @Wrapify

Monday, August 10th, 2020

Adrian J Cotterill, Editor-in-Chief

Wrapify has announced a first-of-its-kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home ad placement into digital and physical retargeting with full attribution and measurement. Historically, transit OOH and attribution has been difficult to measure. Boost encompasses all of the features that turn a moving OOH […]

USD 5M Series A @KrispHQ Funding Round

Friday, August 7th, 2020

Adrian J Cotterill, Editor-in-Chief

Krisp’s smart noise suppression technology, which emerged from UC Berkeley’s Skydeck accelerator a few years ago has just raised USD 5M in a series A funding round. Krisp applies a machine learning system to audio in real time that has been trained on what is and isn’t the human voice. What isn’t a voice gets […]

JCDecaux Australia Brings Real Red Nose Day Heroes To Life

Friday, August 7th, 2020

Tristan Cotterill

JCDecaux has partnered with charity Red Nose Day to ask Australians to get silly for a serious cause, by wearing a red nose and taking part in the ‘Faces of Red Nose Day’. For the first time, JCDecaux will feature the real life heroes of Red Nose Day across its large format digital Out-of-Home network […]

D. Sriram Joins @MovingWalls Advisory Board

Friday, August 7th, 2020

Tristan Cotterill

Moving Walls has appointed D.Sriram, the current Chairman of Ebiquity China and a well known #AdTECH, marketing and media consultant to its advisory board. Sriram is an advertising and media veteran with over 30 years in the industry across Asia. He ran Starcom Mediavest Group Asia for seven years and spent the latter half of […]

Locky Dock w/ Phantom Billboards & @Quividi

Thursday, August 6th, 2020

Tristan Cotterill

Right now, Locky Dock are rolling out an Electric Bike Network across the main urban centres in New Zealand. They have the support of Mercury, NZTA Waka Kotahi, Phantom Billstickers and city and regional councils around the country. As a result, new digital advertising screens have popped up around Christchurch. We understand that Wellington and […]