Archive for the 'Guest Contributions' Category

How Far Does a MegaPixel Go?

Wednesday, February 13th, 2013

Guest Contributor, Bob Rushby

How Far Does a MegaPixel Go? The answer is not very far at all. One of the points I tried to make in my recent post about the MegaPixel Summit at #ISE2013 was that a million pixels is puny. That raised a few eyebrows. But let’s take a look at some numbers and you’ll understand […]

51st FEPE Congress 2010, Beirut

Thursday, June 17th, 2010

Guest Contributor, John Ellery

170 delegates from 29 countries have just returned home from a most excellent 51st FEPE congress. Ziad Baroud, the Minsiter of the Interior and Municipalities of Lebanon opened the Congress, and welcomed all the delegates to Beirut. Watts Wacker, a well knows futurist from the USA provided a key note presentation with a review of […]

Posterscope’s Virtual Billboards

Wednesday, November 25th, 2009

Guest Contributor, Michael Mascioni

It seems that the computer video game screen is now firmly becoming a new, but rather offbeat, location for billboard advertising. One of the driving forces behind this real and virtual billboard synergy is Posterscope, which announced back in March an agreement with IGA to run in-game billboard ads simultaneously with outdoor billboard ads. Through […]

Navigating Mobile Digital Signage

Monday, November 16th, 2009

Guest Contributor, Michael Mascioni

Mobile digital signage presents many opportunities for marketers, but also significant challenges. That message underlined Donna Boyer’s presentation at the Digital Signage Show in N.Y. on 10th November 2009. According to Boyer, V.P. of Product Management at RMG Networks, two key factors must be taken into account when developing mobile digital signage:- utilizing the right […]

OVAB Summit ‘The Great Debate’

Thursday, October 29th, 2009

Guest Contributor, Michael Mascioni

The role of digital out-of-home in cross-channel marketing and entertainment schemes was in the spotlight at OVAB’s 2009 ‘Digital Media Summit: Focus on Out-of-Home‘ which was held in N.Y. on Oct. 28. Wendy Weatherford, V.P. of Marketing and Promotion at VH1, Dan Levi, Senior V.P., Digital Media & Strategic Partnerships at Zoom Media & Marketing, […]

Differentiate Or Perish Writes Dave Haynes

Wednesday, October 14th, 2009

Guest Contributor, Dave Haynes, The Preset Group

It is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to win over prospective customers … and then stepping back from the contest and realizing what’s going on. Damn near everyone is using the same sales pitch. I am talking suppliers. And I am talking operators. […]

Prospects For Holographic 3D Digital Signage

Saturday, October 10th, 2009

Guest Contributor, Michael Mascioni

High hopes have been raised many times before for 3D/holographic digital displays in the out-of-home market any yet many times those hopes were swiftly dashed. Although the 3D/holographic digital out-of-home market is still in its infancy, some elements seem to be coming together for that market to come to some form of fruition, including: – […]

Digital Signage Cross-Channel Marketing Continuum

Friday, October 9th, 2009

Guest Contributor, Michael Mascioni

Digital signage is at the threshold of a new era, where interconnectedness and interactivity are paramount. It should no longer be viewed as an isolated medium, but as an integral part of broader multi-channel marketing campaigns. Those were key messages behind some of the more farsighted presentations at the Digital Signage Investor Summit in N.Y. […]

Ad Volume Estimate (North America DOOH 2009)

Thursday, October 1st, 2009

Guest Contributor, Lyle Bunn, LyleBunn.com

Lyle Bunn believes that 1,000,000+ adverts are now playing on North America’s Digital-Out-of-Home networks and here he tells us what that means, Ed …. An estimated 1,080,000 unique advertising spots play on Digital Out-of-Home displays across North America during 2009, based on calculations using conservative parameters. The Digital Signage / Digital Out-of-Home industry in North […]

Planning An LED Spectacular

Wednesday, September 9th, 2009

Guest Contributor, Martin Brown, Daktronics

Without a doubt, the importance of high-quality content for LED display spectaculars is a very hot topic as of late. Spectaculars are those gigantic, one-of-a-kind LED installations located in busy tourism and retail districts around the world – ‘Daktronics Lights Up Bucharest’s Cocor Luxury Store‘ which we wrote about back in February 2009 is a […]