DailyDOOH

It is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to win over prospective customers … and then stepping back from the contest and realizing what’s going on.
Damn near everyone is using the same sales pitch.
I am talking suppliers. And I am talking operators.
When you manage [...]

Lyle Bunn believes that 1,000,000+ adverts are now playing on North America’s Digital-Out-of-Home networks and here he tells us what that means, Ed ….
An estimated 1,080,000 unique advertising spots play on Digital Out-of-Home displays across North America during 2009, based on calculations using conservative parameters.
The Digital Signage / Digital Out-of-Home industry in North America [...]

Without a doubt, the importance of high-quality content for LED display spectaculars is a very hot topic as of late. Spectaculars are those gigantic, one-of-a-kind LED installations located in busy tourism and retail districts around the world – ‘Daktronics Lights Up Bucharest’s Cocor Luxury Store‘ which we wrote about back in February 2009 is a [...]

In 2006, Google announced that it was revolutionizing the radio advertising business. In furtherance of its goal, it introduced a real-time, bid-based, automated method to sell ad inventory, as well as the promise of accountability through measurement and reporting.
Google Audio never lived up to the promise, and on 31 May Google is pulling [...]

Media planners have always been under pressure to deliver exciting, innovative and strategically fresh campaigns to clients. Understandably, the demand for cost effective advertising that can reach an ever greater target audience across multiple mediums is something that has been steadily growing over time.
But the juggernaut of the global economic crisis has transformed this natural [...]

When Tesco TV launched with much excitement and coverage five years ago, many people, including Tesco, believed that screens above the aisles in the busiest supermarkets in the UK would be a must-have for advertisers keen to promote their brands, and therefore were bound to attract large advertising budgets.
After all, the numbers are very impressive. [...]

Muzak Holdings LLC earlier this week filed for Chapter 11 bankruptcy. Well respected music guru, Julian Treasure and Chairman, The Sound Agency Ltd writes EXCLUSIVELY for us today with some lessons about piped music and a cautionary tale for the retail DOOH industry…
Muzak’s filing for bankruptcy this week is no surprise. I flagged its mountain [...]