Adrian J Cotterill, Editor-in-Chief
Fresh from organising the deal, signed in late October 2024 for Acuity Brands, Inc. (NYSE: AYI) to acquire QSC for USD 1.215 billion Joe Pham has announced that he is to step down as chairman and CEO of QSC, and is to retire.
Joe successfully led QSYS for 21 years.
He will be succeeded by Jatan Shah, who will lead the company as president of QSC.
At PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, Fabrice Penhoat has moved to the newly created position of business director Philips signage and dvLED France, Dom Tom, and Africa.
We are told that he wiill oversee the implementation and execution of a sales and growth strategy for PPDS in France, French overseas territories (Dom Tom), and the African region.
His career stretches across two decades, with a 13 year history at PPDS, working in previous roles at the company including France sales director and key account and business development manager for France, Dom Tom and Africa.
DOM-TOM is an acronym for “Départements et territoires d’outre-mer” (Departments and Territories Overseas).
DOM-TOM typically refers to the French overseas territories, a group of 13 French territories outside of Europe, primarily remnants of the French colonial empire that remained part of the French state after decolonization.
Adrian J Cotterill, Editor-in-Chief
With the announcement late last year that Outfront Media (NYSE: OUT) Chairman and Chief Executive Officer Jeremy J. Male was to retire it is no suprise that some of his most trusted lieutenants would also be stepping down.
We note that Executive Vice President – Chief Revenue Officer Clive Punter, who was with the company for almost 11 years, is leaving / has left and is heading back to the UK.
Adrian J Cotterill, Editor-in-Chief
Shinka provides advertisers with direct access to high-net-worth individuals staying in luxury hotels across nine cities in the US and UK, including premier properties such as Fairmont, Hilton, and Waldorf Astoria.
Now, in partnership with Place Exchange, advertisers can seamlessly purchase Shinka’s premium in-room screens programmatically through various buying options, including open auction and private marketplace deals, directly within integrated omnichannel and OOH DSPs.
“This partnership opens the doors for programmatic buyers to tap into our exclusive hotel network, and it gives us the opportunity to be integrated into more omnichannel strategies,” said Kieran Greene, CEO of Shinka. “With travel booming, our inventory offers a unique opportunity for advertisers looking to elevate their brand presence across premium environments and engage affluent audiences with unmatched precision and impact.”
By leveraging advertising opportunities within luxury hotels, advertisers can make meaningful connections with consumers in a context conducive to positive brand associations. “We’re excited to bring this highly sought-after inventory to buyers for the first time,” said Ari Buchalter, CEO of Place Exchange. “By bringing the benefits of programmatic activation to luxury hospitality experiences, this partnership unlocks new ways for advertisers to reach travelers in premium settings.”
Adrian J Cotterill, Editor-in-Chief
Bennett Fogel has joined Vector Media, a leader in the out-of-home (OOH) media and experiential marketing space, as President of Sales & Marketing, effective immediately.
He brings over two decades of experience in media and advertising, having held senior leadership positions at companies such as Disney, Univision Communications Inc., National CineMedia (NCM), Octopus Interactive, and T-Mobile Advertising Sales.
Bennett brings deep expertise in driving organic, sales-led growth. At Univision, he played a pivotal role in repositioning the company as a leading network, securing partnerships with Fortune 500 brands and driving revenue growth from USD 250 million to over USD one billion. As CRO at NCM, he implemented strategies that repositioned the cinema advertising network and led to record revenues exceeding USD 450 million.
Adrian J Cotterill, Editor-in-Chief
A veteran in the casino and gaming industry, Jim Brown has joined SNA Displays’ sales team to lead its casino and gaming division.
He’s based in the Las Vegas area and will also be responsible for the development and management of accounts in the southwest US region. With a quarter century’s experience in the casino industry, he worked as a senior business development executive with Aristocrat Technologies for nearly a decade. Jim spearheaded the release of transformative industry brands like LIGHTNING LINK and WONDER 4 during his sales career at ATI. His other roles include sales manager for GTECH and gaming operations director for WMS Gaming.
“We’re very excited to have Jim join our talented sales and business development team,” said Jason Helton, executive vice president of SNA Displays. “His extensive experience—particularly within the casino industry—and his commitment to increasing customer satisfaction fit perfectly with SNA Displays’ vision and goals.”
Originally from Chicago, he has a BA in Economics from Ripon College, where he also played football. He enjoys all sports, daily exercise, and spending time with his two daughters.
Praevar’s new Podium Platform is built on more than 20 years of engineering excellence, and engineered to meet the rigorous requirements of transit hubs and outdoor spaces.
We are told that it combines robust, durable construction with maximum reliability and adaptability, allowing it to seamlessly integrate into public spaces to enhance passenger communication and advertising effectiveness.
The Podium Platform offers either a 2500 nits or 4000 nits LCD option for high-bright outdoor conditions, ensuring clear, sunlight-readable visuals in any environment. Its energy-efficient and low-maintenance design incorporates advanced features like dynamic local dimming, enabling it to use up to 35% less power than traditional high-brightness displays currently on the market.
With 4K resolution delivering unmatched visual detail and a design that is dust-proof, vibration-proof, and weather-resistant, the platform is a sustainable choice built to last.
It is also available in versatile configurations, whether as a fully digital digital display, a hybrid digital static display, an LED display, or as an optional ePoster featuring the innovative E Ink Kaleido technology.
Key Features and Benefits
“Our focus has always been on delivering the absolute lowest total cost of ownership while not sacrificing performance,” said Ralph Idems, CEO at Praevar. “When you’re responsible for managing thousands of digital signs—as is the case for many transit agencies—the reliability, durability, and cost efficiency of our Podium Platform are critical. By offering both a 4000 nits dynamic dimming LCM and a 2500 nits module—along with flexible configurations including static poster, LED, and E Ink ePoster technology—we’re reinforcing our commitment to providing a solution that not only performs under the toughest conditions but also significantly reduces long-term expenses.”
Praevar’s digital signage solutions have a long-standing track record of reliability, with thousands of units installed worldwide in transit environments, from bus shelters and subway platforms to high-profile outdoor advertising installations. Praevar products have been successfully deployed in key transit markets such as the MARTA Rail Network, Denver Transit, LYFT Chicago, Minneapolis Transit, Toronto CrossTown Transit, and bus shelters in major Australian cities.
As this year’s OAAA OOH Media Conference approaches the Out of Home Advertising Association of America (OAAA) has announced more distinguished brand marketers, agency leaders, and industry experts who will take the stage in Boston from May 5–7, 2025.
This year’s conference, themed ‘The Power of Presence‘ will highlight how OOH is driving brand impact, consumer engagement, and measurable ROI across integrated multi-channel campaigns.
The latest speakers announced are-
“The OOH Media Conference is a cornerstone event for our industry, and brings together leaders from across the marketing ecosystem to share ideas, shape the future, and showcase the unmatched power of out of home advertising,” said Anna Bager, President and CEO of OAAA, “It’s also an opportunity to align our collective vision and demonstrate the transformative role OOH plays in driving growth for brands and delivering real value to communities. This event is where connections are made, ideas take shape, and the future of advertising is defined.”
The speaker lineup already includes:
Highlights of this year’s agenda include:
Set in Boston’s vibrant Seaport District, the conference provides the perfect backdrop to experience one of the city’s most innovative and inspiring neighborhoods while bringing together leaders from across the marketing and media spectrum.
The event, themed will spotlight out of home’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world.
The conference will bring together a who’s who of marketing powerhouses, bold creative thinkers, and brand leaders to reimagine the role of OOH in the modern marketing mix.
Adrian J Cotterill, Editor-in-Chief
Nice to hear about this Digital Out-of-Home campaign in Kyiv to promote the newly translated editions of Ukraine: The Latest, The Telegraph’s award-winning podcast (the podcast is now available in Ukrainian and Russian).
The campaign went live on February 24, the day world leaders gathered in Kyiv to mark the third anniversary of Russia’s full-scale invasion of Ukraine. It ran on large-format digital screens in and around Kyiv’s Gulliver Mall, as well as across metro screens in the city. The campaign served as a powerful statement of The Telegraph’s ongoing support for Ukraine.
Robbie George, Head of Brand & Editorial Marketing at The Telegraph, told us “The Telegraph is at the forefront of innovative audio journalism, constantly pushing the boundaries of how news is delivered and consumed. With the translation of Ukraine: The Latest, we wanted to maximise our reach with Ukrainian audiences, ensuring they have access to in-depth, trusted reporting. Delivering high-impact marketing like this not only strengthens the Ukraine: The Latest brand but also reinforces The Telegraph’s position as a pioneer in news podcasting.”
The creative features the podcast artwork, which displays the Ukrainian flag colours, and the title now translated into Ukrainian. This sits alongside a live counter tracking the number of days Ukraine has been at war, with a statement of unity “We’re still with you.”
The campaign was developed in-house by The Telegraph and planned and booked by Bountiful Cow, its first work for the newsbrand since winning The Telegraph’s media account in December last year.
Adam Foley, CEO of Bountiful Cow, said “We are extremely proud of this first project with The Telegraph. The need in the world for quality journalism has never been greater and Ukraine: The Latest is a towering example of that. On the third anniversary of this conflict, with the world watching, the objective of reaching both Ukrainian and Russian speakers with this podcast is something that really matters.”
The Telegraph hopes that launching the podcast in Ukrainian and Russian will make its reporting accessible to audiences on both sides of the front line, as well as across the wider region, including Central Asia and the Caucasus.
The podcast has earned major accolades, winning Best News Podcast at the 2024 Publisher Podcast Awards and Podcast of the Year at the Society of Editors’ Media Freedom Awards. You can listen to the podcast in all three languages on The Telegraph’s audio player, You Tube, Apple, Spotify, and other podcast platforms.
Credits List
Client: The Telegraph
Tom Hunter, Marketing Director
Robbie George, Head of Brand & Editorial Marketing
Florence Richards, Senior Marketing Manager
Luca D’Ambrosio, Design direction
James Gibbons, Design
Laura Bott, CopywritingMedia Agency: Bountiful Cow
Geroge MacKean, Business Director
Emma Burton, Account Director
Digital outdoor media leader QMS this week revealed that visitors to the City of Sydney surged during February, driven by major events including the Sydney Lunar New Year Festival and the Sydney Gay and Lesbian Mardi Gras Festival.
QMS data shows audience numbers were up 15% in February compared to January, as people flocked to the 26 square kilometres and 33 suburbs that comprise the City of Sydney.
February also saw a strong 9% increase in audiences compared to the total 2024 City of Sydney network average audiences.
The Sydney Lunar Festival, which ran from 29 January to 16 February, attracted big crowds in key precincts within the Sydney CBD and Chinatown, with QMS’ City of Sydney street furniture network delivering a 13% jump in audience numbers compared to the previous week.
The Mardi Gras Festival, which ran from 14 February to 2 March, had a similar impact on City of Sydney audience numbers with a 14% increase in audience achieved, and an 8% and 11% increase respectively in weekend and weekday audiences during the festival.
The jewel of the Mardi Gras Festival – the Mardi Gras Parade – saw audiences in the Oxford Street precinct in Taylor Square up 25%, with evening audiences surging 54% and interstate visitors up 28%.
QMS worked with some of Australia’s leading brands to celebrate the Sydney Lunar New Year Festival, including Crown Sydney, Johnnie Walker and Range Rover. For the Sydney Gay and Lesbian Mardi Gras Festival, QMS showcased campaigns from blue-chip brands Absolut, American Express, Uber, Specsavers, NIB, Universal Pictures and AAMI.
QMS General Manager, City of Sydney, Olivia Gotch, told us “Sydney really came alive during February, and we were thrilled our City of Sydney digital street furniture network was able to place brands at the heart of all the action where it matters most – the streets. The City of Sydney’s reputation for hosting major global cultural events is unrivalled and demonstrates its power in uniting large scale community audiences, across all cultures and backgrounds, where we live, work and play. For brands, this saw some of the strongest and most contextually relevant campaigns to date across our City of Sydney network, with our advertising partners taking full advantage of the creative platform these events offer and the incremental audience opportunity,”
Complementing the City of Sydney digital street furniture network, QMS has secured several digital large format tender wins in Sydney including Transport for NSW, the Australian Turf Club’s Rosehill Gardens Racecourse, Hills Shire Council, and exclusivity on the M2 Motorway. The wins have increased QMS’ digital large format network in NSW by more than 40%.
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