CEO Spotlight: Mac Ma, Pilot TV, Taipei
January 27th, 2012Gail Chiasson, North American Editor
This month we welcome Mac Ma, CEO, Pilot TV Media, Taipei, Taiwan.
- Please tell us about yourself. What is your work background and how did you get into the digital out-of-home business? How long have you been CEO?
In college, I majored in Banking and Insurance. But, I love advertising and creativity, so, I have been in advertising business for over 23 years. I started my own advertising agency around 20 years ago. I am now CEO of both Pilot TV and Elite Ad (my own advertising agency). I am also a consultant on marketing to three companies of ChiMei Group. We started looking into LCD-TV and the Internet’s effect on marketing and advertising back in 2002.
- I believe Pilot TV Media is part of the Chi Mei Group and Chi Lin Technology Investment Media Corp.. Is it the only media property owned by these companies? Was Pilot TV set up independently? Please tell us a little about the history of the company?
Pilot TV (PTV) is a subsidiary of ChiLin Technology Co. (CLT). It is the only media property owned by CLT, which has continuously supported innovative industry and has put in many R&D efforts. PTV was established 2007, with the aim of building up digital signage and its commercial use.






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