The Shanghai Digital Signage Show is being held at the Shanghai New International Expo Centre, September 20-22, 2017
Co-located events; OLED CHINA 2017, LED CHINA 2017 and SIGN CHINA 2017 are expected to bring together 1,300 exhibitors and cover 100,000 sq, metres of exhibition space.
Gail Chiasson, North American Editor
This month, we welcome Umut Senol, Managing Partner, Core Out of Home, Istanbul, Turkey
I am a typical financial white collar manager. I started my career as an auditor in PricewaterhouseCoopers. My being drawn into the out-of-home business was just a coincidence: a headhunter called for the CFO position of Clear Channel Turkey, and that is how the journey started.
Clear Channel is a highly leveraged company, quoted on the New York Stock Exchange, and subject to a lot of rules and regulations. In this case, it was a little bit hard to make decisions and move quickly, which is an inevitable skill required for emerging markets. I think that was the main reason it was interested in selling. Another was that Clear Channel had difficulties about establishing a sustainable local management team. Turkey’s troubles about its political base are not new; we are vaccinated to live with it. It has affected advertising sales, but just for a short term. Our biggest strength is adapting to new situations.
All of them were included.
Broadsign’s point of view for the future of this industry fits very well with Core’s plans as well. The main reasons were especially the yield management of digital screens with an optimized system of reservation and, also, the readiness of the company for programmatic advertising.
For now, we have about 200 digital screens, but by 2020, we are targeting for more than 2,000.
We have a platform for the measurement of out-of- home assets together with JCDecaux and Ströer called ‘ACIAK’. We will continue to be a member of this platform. We also have strong relationships with all multinational agencies on these topics. Those relations will continue as they are, even stronger.
We are looking at expanding in more cities, adding more shopping malls selectively to our portfolio. We also want to grow our bus wrapping business.
You offer a wide range of products: on transit vehicles, at bus stops and stations, in stores and on storefronts, in and outside of malls. One of the most interesting ones I noticed on your website is referred to as 360. Please tell us about this product and its ‘special application possibilities’ offering.
This is a very unique product. It is located in 30 highly central and busy locations of İstanbul. It is normally the advertising space of the state theaters. It is a triangular structure located in a cylinder, very compatible for digital conversion.
Our billboards are parallel to the road, usually located four in a row. Megalights are located on junctions with a better view, and are backlit.
Which, among all your products, do you feel has the most opportunity for growth and why?
Shopping malls have the biggest opportunity for growth for us, mainly because of ease of conversion to digital.
It depends on their products, but the banks usually use our widespread bus shelter networks and our amazing free standing units on the metrobus line.
Of course! Our audiences are differentiated, so we install a wide range of products based on the cities and the locations. For example, Zorlu and Kanyon are high end shopping malls in Istanbul, but very close to them, the metrobus line is one of most crowded lines, not only in Istanbul but in the world. Our main cities other than Istanbul are Antalya (which is the Tourism Capital of Turkey) and Kayseri (which is an industry location, a very important production center). They totally differ from each other in consumer behavior in terms of the social life.
What are your thoughts about programmatic buying? Are you using it? Why or why not?
We are starting to use it. As the use of mobile devices is increasing rapidly, the shopping behaviours of people are changing, based on various applications. In my opinion, out-of-home programmatic advertising will be a very productive complement for digital advertising.
This was held in November, 2016. It was to celebrate the launch of our new brand, ‘Core Out of Home’, replacing ‘Clear Channel’. It was held in the Raffles Hotel with the attendance of all the media planning agencies and some big direct customers.
İstanbul has a complicated landscape, hilly, with high traffic and multi-central. This creates an opportunity for finding interesting places for out-of-home assets, but on the other hand, it is difficult to cover all the city with certain networks.
Core OOH belongs to Arvak, the association of out-of-home advertising asset owners, and ACIAK refers to the organization of member countries including Core OOH using the research platform for the measurement of out-of- home assets.
AptoVision, developer of the world’s most widely adopted 4K AV-over-IP chipsets that are the foundation of SDVoE technology, today announced the appointment of John Michalovic as director of operations and support.
In this role, John will lead a world-class customer support organization that provides technical and design support, applications engineering, project management and training. He will also manage AptoVision’s day-to-day operations including quality assurance, procurement and subcontracting.
John brings extensive experience in the computer hardware and software industry. Throughout his career, he has architected several global support organizations positioned to deliver technical support, project management, training solutions and quality assurance programs to customers throughout Europe, Asia, the Middle East and North America.
Since 2007, John had been with X2O Media, a division of Barco. He has also held director-level positions in customer support, project management and business development with Radialpoint Systems, Tavis Software and Matrox. He holds MBA and Bachelor of Engineering degrees from Concordia University, Montreal.
John will be available to meet with customers at #InfoComm17 (Orlando, June 14-16) in the SDVoE Alliance booth 3729.
AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.
They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.
Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.
Here are this week’s selection of #AVjobs from them…
Fathom, a Bluetooth real-time location system asset tracking company, has signed an agreement with Gimbal which includes joint marketing and sales referrals to common prospective enterprise customers, enables Fathom to distribute Gimbal beacons and for it to leverage Gimbal Secure Mode functionality.
The press release stated that the partnership presented customers with the combined strengths of each company: Gimbal’s reliable beacons and over-the-air security and Fathom’s high-accuracy indoor location platform.
Fathom CEO Guylain Roy-MacHabée said “With Fathom to monitor and locate their beacons, both existing and new Gimbal deployments will enjoy the best each company offers. We are building a partner ecosystem with the best global beacon vendors and we are proud to work with Gimbal. Fathom’s asset tracking customers can now purchase Gimbal beacons directly from us, including the popular coin-sized Gimbal S10 — an ideal form factor that enables exciting and secure asset tracking scenarios.”
Fathom offers next-generation indoor location technology, utilizing Bluetooth to enhance asset tracking systems. Fathom complements asset tracking systems by providing greater coverage than RFID, greater accuracy than Wi-Fi and at a lower cost than other real-time location systems like ultra-wideband (UWB).
Brian Dunphy, general manager for Gimbal’s enterprise business told us “Fathom’s location expertise and ability to accurately locate beacons indoors without the need for a mobile app is a natural fit for the asset tracking market. We are delighted to be working with Fathom to expand the reach of each other’s products in the marketplace.”
Gimbal harnesses the power of location and proximity to drive value and create personalized experiences for customers, using location-specific events, geofences and beacons to access deep data analytics via a sophisticated location management platform.
The National Center for Missing & Exploited Children (NCMEC) and Clear Channel Outdoor Americas – Los Angeles (NYSE: CCO), a subsidiary of iHeartMedia Inc., has launched a new month-long digital billboard campaign across the Los Angeles, CA region timed with National Missing Children’s Day, calling attention to the ongoing searches for local missing children. The digital out-of-home campaign underscores the plight of missing children everywhere and this local effort features four missing children from Southern California.
Beginning May 25, 2017, CCOA will broadcast last seen, and age progression, images of Alexander Riffenburg from Palmdale, CA; Crystal Tymich from Los Angeles, CA; and Christopher and Lisa Mae Zaharias from Santa Ana, CA; on the company’s digital billboards throughout Los Angeles and Orange County. The donated billboards direct the public to call 1-800-THE-LOST (1-800-843-5678) with any information concerning the disappearance or current whereabouts of these local children.
This latest initiative builds on NCMEC and CCOA’s 2015 national ‘Summer of Hope’ campaign, which reminded parents never to wait 24 hours to report a missing child. The country is in the midst of a persistent missing and exploited children crisis nationwide. According to the FBI, in 2016 there were 465,676 National Crime Information Center (NCIC) entries for missing children. Similarly, in 2015, the total number of missing children entries into NCIC was 460,699. In the state of California, there were 1,437 children missing who were intaked by NCMEC in 2016.
JCDecaux SA (Euronext Paris:DEC), the number one outdoor advertising company worldwide, announced this week that it has won the 15-year street furniture contract of Guayaquil (population: 2.7 million), Ecuador’s business capital and main harbour city.
This exclusive contract covers the design, conception, installation, management, maintenance and advertising operation of 126 advertising bus shelters, 131 bus stops and 131 CIPs that will equip the first two dedicated bus lanes.
Jean-Charles Decaux, Co-CEO of JCDecaux, said: “We are very pleased to have won the Guayaquil street furniture contract and to do business in Ecuador for the first time. Winning this concession demonstrates once again our commitment to beautifying urban environments and our ability to innovate in order to meet the needs of cities and citizens. As a key step in our regional development, this strategic contract consolidates our leadership in outdoor advertising in Latin America by adding to our portfolio an expanding city with untapped potential. We are convinced that our high-quality furniture will fully integrate into the urban environment and become a showcase of our ability to roll out the most innovative technologies and the most creative formats for the greater benefit of cities, citizens, advertisers and their brands.”
We notice that Christie Direct View LED has been installed above the Barbican’s Silk Street entrance, welcoming thousands of visitors to the Centre each day and providing a clear and bright identity to the Barbican’s main entrance that can be seen from afar.
The ‘Day One’ content is a welcome message set against a skyline of London. The skyline is – appropriately – as seen from the top of Cromwell Tower in the Barbican Estate and the Barbican in-house marketing team will be creating future bespoke content themselves.
Sir Nicholas Kenyon, Managing Director of the Barbican told us “We’re thrilled with the new addition to our Silk Street entrance. Christie’s screens create a bright, dynamic welcome for our audiences and we look forward to creating imaginative, vibrant content to greet and inform our visitors.”
As we’ve now successfully done at #ISE2016, #ISE2017 and at both the UK and New York NEC Showcases we’ll be conducting 1:1 interviews with key industry influencers during #InfoComm17.
You will be able to find us on the NEC Display Solutions stand #1600 during #InfoComm17.
QMS Media continues to expand their sports media portfolio (QMS Sport) and this week announced a collaboration with Duco Events as their sponsorship sales partner for the biggest fight in Australian boxing history – Pacquiao v Horn.
The ‘Battle of Brisbane’ will see Australia’s own, Jeff Horn, take on global superstar, Manny Pacquiao for the WBO Welterweight World Title. The clash between the stars will be the most lucrative fight staged in Australia with promoters expecting a sell-out crowd of 55,000, and a global television audience of 150 million in over 150 countries, including Australia, United States, China, Ireland and the United Kingdom.
The sales agreement allows QMS Sport to provide advertisers with significant branding and activation opportunities in venue, via broadcast and during the lead-up to the event.
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