DailyDOOH

In Ireland, Wide Eye Outdoor and Adtower Limited have merged and will remain as Wide Eye Outdoor, a business described as the largest Digital Out of Home network in Ireland, with close to 1,000 digital screens.

Wide Eye Outdoor has been in operation since 2014 developing a national footprint of over 400 high-definition digital screens in Cinemas, Convenience Stores, Shopping Centres, Pubs and Gyms. Adtower Limited launched its initial product in 2011 and strategically developed their internal and external full motion panel range with retail partners Supervalu, Centra, Eurospar, Spar, Mace, Londis, as well as forecourt retailer Maxol, and independent symbol groups.

Eoin Wrixon, Chief Executive Officer for Wide Eye Media told us “The immediate access to data for an advertiser or a retailer is something we are particularly interested to share as we further our commercial relationships. Over time this audience intelligence will help track behavioural patterns in potential consumers. Our extended network is therefore not only ideal for the FMCG category, but it presents very interesting engagement opportunities for media, telecoms, entertainment brands, household and health related products. We’re looking forward to developing bespoke campaigns that best reflect a campaign’s communication objectives.”

Vincent Whelan, Managing Director Adtower Ltd, said “During this tumultuous economic time we’re very fortunate to operate a product that has been, and remains, ‘lockdown-proof’. A heightened tendency to shop local and the increasing national digital footprint of our high-profile networks allows brands to engage audiences with dynamic content and relevant coverage backed by live data from “ADAM” our own analytics and delivery system. Over the past year we have been at the forefront of programmatic DOOH in Ireland with several ‘first to market’ campaigns for brands. This merger will further strengthen our position in this strategically important growth area”.

Eoin and Vincent will jointly manage Wide Eye Outdoor.

Over the last three years the primary driver in the growth of Ireland’s Out of Home advertising market has been attributed to Digital Out of Home. In 2020 its contribution to the market was approximately one third of all OOH revenue. Digital Out of Home market share is expected to continue to grow significantly during 2021.

Primeview, a global leader in advanced display solutions, has announced the promotion of Michael Green to Chief Revenue Officer.

In this newly created role, he will oversee the US sales and marketing efforts. He has been with Primeview for more than three years serving as Director of Sales Operations. Prior to joining Primeview, Green was Director of E-Content Development at Baker & Taylor.

Shay Giuili, founder and CEO of Primeview said “Over the last three years, Mike has played a key role in streamlining our sales process and energizing our sales force. As we continue to grow in both revenue and personnel, Mike will continue to play a pivotal part of our executive management team to accelerate and execute our plans for growth.”

Primeview is a privately held global manufacturing company that was launched in 1997 specializing in advanced display solutions, with a focus on the industrial market. Primeview manufactures on the most advanced ISO-certified production lines, maintaining high quality control standards to build products for the most demanding markets. Primeview offers a true “one-stop shop” for display solutions from touchscreens, video walls and specialty. The company’s solutions can be found in board rooms, museums, casinos, retail stores, hotels, and properties around the globe.

Grzegorz Góralczyk has joined Abyss Glass Group as their new CEO.

Abyss Glass Group was founded in 2016 by several young engineers. The company quickly became an innovation leader in building multimedia solutions for retail chains, museums, office buildings, and events. The patented Abyss Glass interactive mirror technology is present in Alior Bank branches, Medicover facilities, the Warsaw Uprising Museum, and retail brands such as Nike, Adidas, 4F, and Inglot.

Grzegorz Góralczyk said “Interactive mirrors are today’s response to the needs of the generation that no longer accepts traditional and non-personalized communication. Using the most natural way of generating an image in real-time – a mirror – we build a trusted platform with unquestionable emotional potential. I am excited to see how much feedback we can get through the software solutions developed by Abyss Glass over the last five years”.

Since 2013 Grzegorz has been running BeConnected, a marketing and technology company, operating as a Digital Signage integrator with added value. He is also the vice-president of Polish Digital Signage Association (PDSA).

Julie Selman has joined Magnite, Inc. (Nasdaq: MGNI), the independent omnichannel sell-side advertising platform, as its new UK Managing Director.

She joins from FreeWheel, a Comcast company, where she held the position of Senior Director and Head of Demand Strategy UK and Northern Europe.

Stephen Wing, SVP Head of EMEA at Magnite said “Julie’s extensive experience leading commercial teams and driving growth on an international scale makes her a crucial asset. As the industry continues to adapt to pressing challenges such as the depreciation of third-party cookies, both the buy- and sell-side are looking to adopt viable solutions that support independence, control, and openness across all programmatic advertising channels. With Julie’s leadership in the UK market, Magnite will be well positioned to guide the digital advertising industry through this period of transition.”

At Magnite, Selman is tasked with accelerating commercial growth in the UK market, and will report into Stephen Wing, SVP Head of EMEA.

Mirek Kren has joined signageOS as Chief Revenue Officer.

We understand that he will be responsible for achieving company revenue objectives and driving customer value through the company’s various channels within the digital signage industry. He will also be responsible for the continued global expansion of signageOS’s services and the growing list of partners.

Stan Richter, CEO told us “Mirek has an impressive track record with 20 years of experience as a leader and driver of accelerated growth strategies for successful, global technology companies. We are excited to have him on board and look forward to signageOS’s continued global expansion with Mirek leading the charge”.

Mirek Kren has spent over ten years living and working in Silicon Valley, holding the chief executive officer and chief revenue officer positions for high-growth technology companies, including Kerio and Flowmon.

Iffat Chaudhry has joined Involve Visual Collaboration as Bid Manager where she will be responsible for overseeing, supporting and creating responses to tenders, and re-shaping the process from qualification through to successful award.

She was previously with CDEC Ltd.

She’s vocal (but still delightful) on twitter you can find her here as @Iffsi

Brandy Alvarado has launched BAM Marketing & PR Agency based in Anaheim, CA.

You can find more information here and follow the new business on twitter at @BAMMarketing1.

Jérôme Cadilhac has joined Digital Projection as its business development manager for the South of France.

It’s a newly created role, effective immediately. He will report to Digital Projection’s EMEA sales and marketing manager, Dirk Siedle, as well as working closely with Stéphane Bourdon, Digital Projection’s historical sales manager for France, Spain, Portugal, and North Africa.

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blowUP media Germany has announced that all of their clients Giant Posters will now be CO2-neutral.

We are told that they’ve been working closely with their printing partner and the climate protection agency natureOffice, and has analysed the CO2 emissions of its poster material.

It will offset these with a compensation project specifically tailored to blowUP media; blowUP media’s climate protection project is ‘Burn Stoves’ in Kenya and they are also supporting the ‘Green City e.V.’ initiative in Munich with an additional five euros per tonne of CO2.

Whether it be community gardens, flowers for bees or environmental education for the young and old we understand that ‘Green City e.V.’ is involved in a variety of projects with the aim of making the city greener and more liveable.

As proof of CO2 compensation, blowUP media clients will receive a certificate about the compensated emissions during poster production for each booking they make. These CO2 savings can be offset by clients within the framework of their own sustainability projects.

blowUP media is part of Ströer, and is a specialist for large-format giant posters from 100 to 2.500 square metres.