DailyDOOH

It will be announced on Monday September 25, 2017 that Outfront Media have won the MTA RFP.

PSI, Posterscope’s international division, has signed a multi-year strategic partnership to power its media planning system with ForwardKeys’ travel data.

James McEwan, Deputy Managing Director at PSI, told us “We are very excited to be joining forces with ForwardKeys, a company that shares our cultural values and our passion for understanding global travel trends. Access to this real-time, actionable and future-facing information will enable us to advance our strategic planning capabilities and further increase the effectiveness of client campaigns.”

ForwardKeys draws data from all major global air reservation systems and selected airlines and tour operators to analyse more than 17m booking transactions daily. This information is enhanced with further independent data sets plus data science to paint a picture of who is travelling where and when, and to predict future travel patterns.

Olivier Jager, CEO, ForwardKeys, said “We are delighted to be collaborating with PSI. As the world’s largest international OOH specialist, PSI’s use of ForwardKeys’ insight within its sophisticated location-marketing planning provides strong endorsement of the quality of ForwardKeys’ data.”

When overlaid with PSI’s unique Outdoor Consumer Survey insight, plus location heat-mapping across 48 of the most prominent global cities, PSI is able to advise partners on the best solutions to target business and leisure audiences as they fly between, and spend time in, the world’s busiest urban centres.

Following a competitive tendering process, Clear Channel Northern Ireland have retained the Translink contract for the management of the bus shelter estate in Northern Ireland.

This will see Clear Channel maintain and sell advertising across the estate of 1400 bus shelters in Northern Ireland and as part of the contract, Clear Channel Northern Ireland will launch Adshel Live – a network of 70 digital screens. The screens will be located in high profile locations in the city centre, on main arterial routes and in high footfall locations. The digital screens are being provided by Amscreen.

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PRN, a STRATACACHE company and leading provider of in-store shopper marketing solutions, and iDklic, a leading provider of in-pharmacy point-of-sale digital content and advertising have formed a partnership to bring pharmacy customers in both Europe and North America new and innovative media and technology solutions to enhance the in-pharmacy shopper experience.

The press release states that the partnership between PRN and iDklic was an opportunity for both parties to share best practices and to complement each other’s strengths and areas of expertise in the growing health and wellness market. iDklic will contribute its 11 years of experience in delivering digital health and wellness content at point of sale to pharmacies throughout Europe. PRN will lend its consumer experience and monetization expertise along with its strong North American retail and pharmacy presence.

Jean-Charles Figoni, CEO and founder of iDklic told us “I am thrilled to form a partnership with PRN, whose core values are close to ours. At iDklic, we strongly believe in mutually beneficial long-term relationships and in reciprocal evolution. With the experience of our companies, we will be able to offer our customers the best of both worlds”.

PRN and iDklic aim to reinforce their know-how of the digital signage sector, and to create intrinsic value for their respective markets.

Kevin Carbone, CEO of PRN said “iDklic has built a successful model for serving European pharmacy customers based on delivering outstanding health and wellness content and the highest quality customer service,” said “We’re excited to partner with them and look forward to helping them expand while also leveraging their best practices here in the U.S.”.

Clear Channel Outdoor (NYSE: CCO), a subsidiary of iHeartMedia Inc., has announced that Paul Corvino has joined the company as Regional President for the Midwest.

We are told that Paul Corvino will provide leadership in all areas of branch operations including sales, marketing, real estate, public affairs, operations and finance for the Chicago, Minneapolis and Milwaukee markets.

Based in Chicago he will report to Gene Leehan, Executive Vice President and Senior Regional President of Clear Channel Outdoor. He joins CCO from C2MediaSales.com, an advertising, sponsorship and business development organization he founded.

The aim here is that he ensures that Clear Channel Outdoor’s Midwest regional offices continue to outperform and grow as a major player in the company’s portfolio of U.S. markets.

His experience has spanned the full media spectrum, building and running three of the largest and most respected sales and marketing organizations in the U.S. He has held the position of SVP and General Manager for AOL, Managing Director at the New York Times, and Corporate Head of Sales for Cablevision Systems.

He is a graduate of Iona College. He has served on various boards including; Influential.co, Channel M and The Guardian Angel.

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

• AUDIO VISUAL RESIDENTIAL LEAD ENGINEER
  Job Type Permanent Full Time
  Location Middlesex
  Area Middlesex, England Surrey, England
  Sector Engineer Engineer – Audio Visual Engineer – Installer Engineer – Home Cinema Engineer – Home Automation
  Salary £34000 – £40000 Per Annum Circa £35k p.a. plus out of hours £500
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV20717
• SENIOR AV ENGINEER
  Job Type Permanent Full Time
  Location London & Home Counties
  Area Sussex, England Middlesex, England Surrey, England City of London, England London South East, England
  Sector Engineer Engineer – Audio Visual Engineer – InstallerEngineer – Video Conferencing Engineer – Commissioning
  Salary £30000 – £32000 Per Annum £30k + plus company vehicle & benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV20017
• DIGITAL SIGNAGE SALES
  Job Type Permanent Full Time
  Location London & Home Counties
  Area Berkshire, England Bucks, England Essex, England Hants, England Hertfordshire, UK Middlesex, England Surrey, England City of London, England Kent, England
  Sector Sales Sales – Audio Visual Sales – Collaborative Technology Sales – Corporate Sales – External Account ManagerSales – Business Development Sales – Field Sales
  Salary £35000 – £50000 Per Annum £35k-£50k basic doe to £90k OTE uncapp
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV19817

UK, Manchester-based OfferMoments has somehow managed to raise GBP 1.5m in a round led by Michael Edelson, a director at Manchester United FC.

Other investors include mobile industry veteran Paul Althasen, who founded MPC and sold it to Vodafone; and Apadmi Ventures, the investment arm of mobile technology group, Apadmi.

OfferMoments are telling people who will listen that they want to install screens on petrol forecourts – though it’s very hard to believe their claims that they will have over 2000 installed within a year.

Industry experts also know of course, that their claims of ‘personalised digital billboards powered by facial recognition and mobile data technology’ is actually nothing spectacular – with the the likes of Quividi, Admobilize and others having provided this technology to many better funded and better connected media owners for at least a decade now.

Abdul Alim, chief marketing officer of OfferMoments, said “This is a really exciting time for us as we continue to expand our offering and develop an innovative new OOH service, which we believe will transform the face of advertising as we know it. The investment will contribute to the ongoing development of the product and help us to successfully launch it to the market”.

Howard Simms, CEO of Apadmi Ventures, demonstrating that he knows nothing about the out of home industry said “OfferMoments is a truly revolutionary business that is constantly on the lookout for innovations that can disrupt the world of advertising.

“At Apadmi Ventures, we are dedicated to investing in technology businesses in the North that are set to completely disrupt their sectors. After hearing about OfferMoments’ unique business venture, we’re convinced that it is going to be a game-changer. We’re looking forward to working with the team and seeing what we can achieve together”.

The announcement of the investment stated that OfferMoments will use the money to launch a new product to market next month and we quote “details of the product launch are being kept under wraps, but developers say it will seek to disrupt the GBP 1bn outdoor advertising market” – that of course is highly unlikely – even if rumours are true that highly successful and well respected Esprit Digital are somehow involved in the ‘new’ product.

NanoLumens Founder and CEO Rick Cope has been named the 2017 Veteran Entrepeneur of the Year by the Atlanta Business Chronicle in partnership with the Metro Atlanta Chamber in their 31st annual Small Business Person of the Year Awards Program.

The winners, selected from a field of 18 finalists in six award categories, were announced Thursday morning at an awards ceremony held at the Georgia Aquarium in Atlanta, Georgia.

The annual Small Business Person of the Year Award Program pays tribute to top entrepreneurs who are leading their companies to success. The 18 finalists in this year’s program represented six categories that incuded Early Stage Entrepreneur, Emerging Entrepreneur, Experienced Entrepreneur, Minority Entrepreneur, Rising Star, and Veteran Entrepreneur. Rick Cope was selected Veteran Entrepreneur of the Year from a field of three finalists that also included Anisa Palmer, Executive Director and Founder of I Will Survive, Inc. and Kurt Sobotka, Co-Founder and President of Prime Technical Services, Inc.

DPAA, the leading global organization for everything digital out-of-home, has announced that Dan Hight, SVP, Channel Partnerships, GroundTruth (formerly xAd), has been added to its Board of Directors.

Barry Frey, President & CEO of DPAA, told us “I feel so fortunate to be able to work closely with a Board of Directors that can best be described as an all-star team of industry thought-leaders and digital innovators. Dan’s addition to this group adds another layer of insight and expertise that will help guide us as we lead the way in the ‘digital out-of-home everything’ revolution.”

Other DPAA Board members include; Marc Kidd, CEO, Captivate Network; Peter Krieger, President & COO, Adspace Networks; Mike Maas, CEO, AMI Entertainment; John Partilla, CEO, Screenvision; Burr Smith, Chairman & CEO, BroadSign; and Andreas Soupliotis, CEO, Hivestack (nee Ayuda[x]).

François de Gaspé Beaubien, Chairman & COO of Zoom Media, is Chairman of the Board. He has held that position since 2013 and has been a Board member since 2006. DPAA’s Board of Directors, which meets quarterly, provides strategy and direction for the organization. Elected by the general membership, the Board consists of leaders in the DOOH space who work collectively to shape and strengthen the industry.

Dan Hight said, “I’m extremely honored to join the Board of Directors at DPAA, which has been at the forefront of bringing digital expertise to the out-of-home industry. GroundTruth has been a strong supporter of the out-of-home industry, as in many ways it was the original location-based ad. As the industry continues to evolve, we are excited to see how leveraging the power of location data will further enhance digital out-of-home advertising.”

GroundTruth is a global location technology company that drives results with real data. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees two out of three smartphone users in the U.S. and more than 20 billion physical visits annually across 21 countries globally.

On Thursday November 2, 2017 during New York Digital Signage Week, GroundTruth are holding a think-tank and happy hour at their offices; 17.30 – 19.00 by invite only. As well as drinks and canapés and a wonderful view (their offices are on the 60th floor of the Freedom Tower), CMO Monica Ho and Dan Hight will be quizzed ‘on air’ in front of the assembled audience on who are GroundTruth and what makes them so unique.

The historic Roosevelt Hotel, known as ‘The Grand Dame of Madison Avenue’ is the official hotel for New York Digital Signage Week. Attendees to any of the week’s events are eligible for preferred hotel rates.

AVIXA, the Audiovisual and Integrated Experience Association, has announced that Daymond John, star of ABC’s Shark Tank, will headline the fifth annual AV Executive Conference (AVEC), Nov. 8-10, 2017, at the Ritz-Carlton Key Biscayne, Miami.

This year’s AVEC theme, ‘Differentiate, Accelerate, Disrupt’ will focus attention on key differentiators that elevate a brand above the rest, the steps to building a high-performing team, and how to disrupt the status quo.

Focused on the management side of running an audiovisual business and completely re-imagined for 2017, the event will host industry leaders for three days of strategic business planning, industry insight sharing, and networking. To demonstrate exactly how organizations can differentiate, accelerate, and disrupt, speakers with resumes featuring ABC’s Shark Tank, CNBC, Google, BuzzFeed Motion Pictures, the U.S. Navy Blue Angels, and best-selling books, will share their life lessons with attendees.

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