The Body Shop, Airlabs, JCDecaux, and Maxus last week introduced a ground-breaking new initiative to help reduce air pollution exposure for people in London.
Airlabs air cleaning technology, which removes harmful pollutants from city air including nitrogen dioxide (N02) and particulate matter has been introduced at three high profile and highly polluted central London locations. The Body Shop, often a pioneer in environmental activism and campaigning, is facilitating this by incorporating the innovative cleaning units into its brand advertising at three bus stops sites in New Oxford Street, Tottenham Court Road and High Holborn.
Elen MacAskill, The Body Shop UK Marketing & Corporate Responsibility Director told us “While these air cleaning units have yet to be introduced on a wider scale, we’re making a start to help protect Londoners from air pollution exposure, as well as help raise awareness of this incredible technology available. We are calling on other businesses, transport operators, bus stop site owners and brands to follow this industry leading approach. The technology can help reduce urban pollution exposure for thousands of people every day where nitrogen dioxide levels exceed the legal limit”.