Bob Johns joins Big Outdoor

January 20th, 2017

Adrian J Cotterill, Editor-in-Chief

Big Outdoor, LLC this week announced that Bob Johns has been named Chief Revenue Officer, effective immediately. Big Outdoor is a portfolio company of SunTx Capital Partners, LP.

As Chief Revenue Officer, Bob Johns will work closely with Big Outdoor’s management team to leverage the Company’s diverse portfolio of iconic Out of Home assets – bringing consumers and brands together on multiple levels. Mr. Johns will be based out of the Company’s New York office and travel extensively to key market locations.

He brings over twenty years of experience across real estate, media, sales management and business development to Big Outdoor. He joins Big Outdoor from Sensory Interactive, a leading digital signage consulting firm, where he served as Director of Revenue Management and Strategy. While with Sensory Interactive, Mr. Johns worked closely with real estate owners / developers across the United States to recognize the value of existing and new signage opportunities, and negotiated marketing partnerships to maximize the long-term revenue potential of signage assets.

Brad Berkley, CEO of Big Outdoor, told us “On behalf of our entire organization, I am delighted to welcome Bob to our executive team. Bob is a seasoned industry veteran with outstanding expertise in the signage industry. As our Chief Revenue Officer, he will play a crucial role in driving continued growth for the Company.”

“Over the last 6 years, Big Outdoor has established itself as a premier and fully integrated outdoor advertising company. Our recent projects reflect Big Outdoor’s core strategy of working hand-in-hand with real estate partners to develop innovative advertising opportunities for brands at prime advertising locations in leading cities across the United States. We look forward to announcing a series of new partnerships and high-profile engagements in the months to come.”

Prior to Sensory Interactive, Bob Johns worked at Outfront Media (formerly CBS Outdoor) for fifteen years in numerous positions, responsible for sales management, revenue growth, market operations and asset development. Most recently, he served as Outfront’s Vice President of National Sales/General Manager, where he managed relationships with national media agencies and brand marketers while overseeing the New York market. He began his career with global media agency Carat. He attended the Roy H. Park School of Communications at Ithaca College, graduating with a degree in Television and Radio.

With offices in Los Angeles, Dallas and New York, Big Outdoor has established itself as a fully integrated, privately-held outdoor advertising company. Its primary focus is to build relationships with key real estate partners while enhancing the value of their properties through highly visible advertising solutions.

Michael Lieberman, New @kineticww U.S. Chief Strategy Officer

January 20th, 2017

Adrian J Cotterill, Editor-in-Chief

Kinetic Worldwide, WPP’s global, contextual specialist, announced this week that it has appointed Michael Lieberman as its new Chief Strategy Officer, North America.

Michael Lieberman will be charged with accelerating the overall growth and client service agenda set forth by the organization. He will be based out of the agency’s New York office and will report to Kinetic’s CEO, North America David Krupp.

For the past two years Michael Lieberman has been Chief Operating Officer for Kinetic’s parent company tenthavenue. In that role, he scaled tenthavenue’s North American operation for success, supporting the quick growth of Bookmark, Candyspace, TMARC, Spafax, and Joule in North America. The group’s performance led to the creation of award-winning solutions and industry accolades, including IAB MIXX and Shopper Marketing Effie Awards.

He is now tasked with evolving the offering of Kinetic North America, following a successful, award-winning year for the agency including numerous MediaPost DOOH and Creative Media Awards, OAAA Media Plan of The Year Awards, and a shortlist mention for a Cannes Lion. Prior to tenthavenue, Lieberman was the North America CEO of Joule, WPP’s mobile agency.

Andrew Gilbert Appointed as New @Wirepas Chairman

January 20th, 2017

Adrian J Cotterill, Editor-in-Chief

Global device connectivity provider Wirepas has appointed Andrew Gilbert as the new chairman and Jörgen Lantto as a new member of its Board of Directors. Vesa Laisi has been appointed as a new advisor to the board.

Sami Lampinen (managing partner, Inventure), Carl-Erik Mattila (partner, Topnet), Teppo Hemiä (CEO, Wirepas) and Patrick Sheehan (managing partner, ETF Partners) have been reappointed as members of the board. Benedikt Herles (managing partner, Vito Ventures) has been reappointed as a board observer.

Andrew Gilbert told us “Wirepas has uniquely solved, what I believe to be, one of the biggest impediments to the inevitable huge success of the Internet of Things (IoT). The ability to provide very low cost, massively scalable, self-optimising connectivity is critical to the growth of IoT. I am honoured to have been asked to chair this company in its ambitions to globalise and further develop this unique product to enable the next big growth phase in connected devices” .

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Jesse Walsh joins Primeview Americas

January 20th, 2017

Andrew Neale

Primeview has appointed Jesse Walsh in the role of Business Development Manager and an upcoming launch of a west coast demo facility.

Jesse has more than 25-years of experience and a proven track record of success in the professional audio/video industry. Jesse comes to Primeview from his previous role as a West Coast sales representative at Pacific Coast Visions in California (PCV).

At PCV, Jesse provided AV manufacturer sales representation services to AV integrators and Broadcast resellers as well as conducting product training and group sales presentations, spreading the development of the distribution network throughout the west coast, establishing dealers in all vertical markets, and working with all notable consultants.

Josko Grljevic joins @ExterionMediaUK

January 20th, 2017

Maddie Cotterill

Exterion Media, Europe’s largest privately owned Out-of-Home (OOH) company, this week appointed Josko Grljevic to the newly created role of UK and Group Chief Technology Officer.

Josko Grljevic will be leading the company’s transformation, as it continues the journey to becoming a Digital Media Company powered by data. He will be responsible for technology, new platforms and strategy to digitise the company’s business model.

Josko Grljevic is currently Strategy & Performance Director for Barclays PLC. His 18-year career spans the UK and internationally, with a proven track record for delivering multi-channel solutions across a range of sectors, including retail, financial and logistics. Prior to Barclays, he was instrumental in the overhaul and re-engineering of, essentially creating a world class platform, delivering almost GBP 2bn of ticket sales. The company was acquired by KKR in 2015. Grljevic has also helped deploy some of the most ambitious IT transformations, namely at and Woolworths Australia. He has lived and worked in South Africa and Australia, and has an Honours degree from the University of KwaZulu-Natal.

Shaun Gregory, CEO of Exterion Media, told us “I’m absolutely thrilled to welcome Josko to the Exterion Media team. Our company is entering a new phase, as we digitise ourselves both operationally and the way in which the medium is bought and sold. The sector is changing very fast, and we want to continue leading that change, essentially providing best in class solutions for our people and customers. Josko’s appointment validates our ambition, and he has the necessary background and experience to help put technology front and centre within our business.”

Josko Grljevic will commence his role on February 8, 2017.

Ibrahim Saad joins Advanced

January 20th, 2017

Andrew Neale

Adding support to its expanding Canadian and American based systems integration divisions, North American AV integrator, Advanced, announced the appointment of Ibrahim Saad as Director of Design Engineering.

Effective immediately, Saad leads the design and engineering initiatives for Advanced’s high profile North American enterprise and retail projects, and plays a vital role in strengthening the company’s relationships in the construction and AV consulting communities.

Saad previously served as a Technology Consultant – Projects Lead for ET Group. Prior to this, he spent over 13 years at Techno Q, where he advanced from Projects Engineer to Sr. Account Manager – Systems Consultant, and finally to the Head of AV Systems Consultants and Designers. He also recently obtained a Certification of Technology Specialist – Design (CTS-D) from InfoComm International. He is also a Certified Quality Designer -AV (CQD), Extron AV Associate, and a Digital Media Certified Designer (DMC-D 4K, DMS). Saad has a B.S. in Electrical and Electronics Engineering from Al Balqa Applied University.

Stephan Lavollee joins @JCDecaux_UK Board

January 20th, 2017

Maddie Cotterill

JCDecaux has appointed Stephan Lavollee to the newly created Board position of Digital Transformation and IT Director

This new position is part of JCDecaux’s ongoing digital strategy and achieving the goal of doubling its current digital impressions to reach #onebillioneyeballs.

In his new role, Stephan Lavollee will sit on the Board and report directly to Co-Chief Executive Officer Philip Thomas. He will play an integral role of supporting and driving change in JCDecaux’s digital culture, capability and capacity enabling the company to improve the quality of service to their partners and increase productivity and value across the whole UK business.

He was previously IT Strategy Director at JCDecaux’s Corporate Office and joined the Group in 2006 after working at Aegis Media and Canal+.

Philip Thomas, Co-Chief Executive Officer at JCDecaux UK,told us “Stephan’s appointment and the newly created Board position are integral elements in continuing our digital growth. Our sustained focus on digital builds on our market leading digital platforms SmartBRICS and SmartCONTENT and ensures we continue to be at the forefront of digital transformation. Stephan has an outstanding track record and I have confidence in his ability to deliver on our ambitious digital strategy in the years ahead.”

In addition, JCDecaux’s Director of Business Transformation Tim Harvey is joining Lavollee’s team and will be responsible for driving customer facing innovations including JCDecaux’s proprietary trading and planning platform SmartBRICS.

Programmatic Buying Capabilities Live in Belgium say Clear Channel Int’l

January 19th, 2017

Maddie Cotterill

Clear Channel International (CCI), the international division of Clear Channel Outdoor (CCO) says that it has launched the first out-of-home programmatic buying tool with a guaranteed offer in Europe.

Clear Channel International also announced plans for the continued roll-out of its programmatic capabilities across Europe, including details of a March launch in the UK.

William Eccleshare, Chairman and CEO of Clear Channel International, told us
“Programmatic buying has revolutionised the buying process in many key media sectors and we believe it will do the same for out-of-home. Anything that makes our fabulous product easier to buy is to be wholeheartedly welcomed. We are making our media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time. We thus offer new and existing customers the measurability, creativity and flexibility they demand. Clear Channel International’s programmatic solution enables brands to deliver the right message to the right audience at the right time. It connects them even more effectively with their audience – whilst still allowing them to achieve the mass reach and fame Outdoor delivers more efficiently than any other medium. The launch of our programmatic buying solution represents a pivotal moment not just for Clear Channel International, but in the evolution of out-of-home, which has truly completed its transformation into a 21st Century digital media.”

The first iteration of Clear Channel International’s programmatic solution focuses on trading its inventory on an automated guaranteed basis – giving media buyers the ability to reserve a fixed volume of inventory at a fixed price. Customers can now access and buy audience-based packages across Clear Channel’s digital out-of-home network in the city of Brussels, via programmatic channels that include the Demand Side Platform Adform, and a proprietary Clear Channel platform. The system is fuelled by data from existing out-of-home audience data-sets – both proprietary and third party. By offering solutions based on audience, using buying tools and technologies with which media buyers are already familiar, Clear Channel’s programmatic solution significantly simplifies the process of buying out-of-home.

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PlaceIQ Joins @DPAAorg

January 18th, 2017

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) announced this week that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade marketing association.

For more than six years, PlaceIQ has provided location-based analytics and insights that have fueled end-to-end marketing and business decisions. Brands and enterprises in retail, CPG, automotive, finance, travel and entertainment have applied PlaceIQ’s sophisticated insights to solve critical business challenges and enable success in areas including media strategy, audience segmentation, analytics, retail site selection, investing, and more.

Duncan McCall, CEO at PlaceIQ, told us “The DPAA has become one of the standard bearers for the digital place-based and out-of-home industries. They have acted as powerful nexus and resource for brands and agencies tasked with learning about best practices in these domains. We are pleased to be selected to join their organization and look forward to collaborating with the premier brands and agencies that make up its membership.”

The DPAA has proven to be a business accelerator and consultant for members, who enjoy numerous benefits. These include admission to quarterly “mini summit” meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

#dse2017 Host @DSFederation #DOOH Strategy Summit

January 18th, 2017

Maddie Cotterill

#dse2017, the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced this week that it will host an all-new, full-day, eight-part Digital Out-of-Home Strategy Summit on Tuesday, March 28, to be presented by the Digital Signage Federation.

With a welcoming address by Richard Ventura, 2017 Chairman of the DSF, the Digital Out-of-Home Strategy Summit will feature:

  • Opening Keynote entitled, ‘State of the Digital Out-of-Home Industry: We Should All Just Quit’ Phil Lenger, President of Show+Tell will challenge attendees to consider the future of the digital signage industry and suggest ways in which it should evolve to remain relevant and effective.
  • Digital Signage: Activator of Smart Cities The session will address how digital signage can use its captivating advantages to become the activator layer of Smart Cities, compared to alternatives like mobile and fast-developing technologies like augmented reality.
  • Future DOOH Trends This panel discussion will share views on “what’s next,” in the areas that impact digital signage technology allowing attendees to get a better sense of how their own company strategies may fare or may require some mid-course correction.
  • Lunch and Learn: Global DOOH Insights. Expert panelists from the Americas, Australasia and Europe will provide a 10-year summary, the current state of the industry abroad and discuss what the next few years are likely to mean to the DOOH industry globally – an excellent reference for both attendees from North America and abroad who are interested in understanding a complete industry picture.
  • Approaching Projects Driven by Customer Experience. This panel discussion will focus on the importance of the customer – not the technology – in creating successful digital signage networks and digital out-of-home executions. Attendees will learn how the basis of customer experience is defining and establishing objectives.
  • Analytics: From Insights to Predictions. The panel will explore the process to establish areas to measure and the strategy to focus on the most valuable insights. It will also share best practices regarding the types of external data that can provide deeper insights as well as risks associated with noise from internal data sources.
  • Omni-Channel Advertising: Building Seamless Cross-Channel Integration Between Brands and the Mobile Consumer. This panel of leading advertising, technology, media and brand executives will help you navigate the omni-channel environment and provide real examples of cross-channel integration with campaigns that attract and connect with the mobile consumer.
  • Generating Revenue with Programmatic Buying. In this session attendees will learn how to generate external revenue over their previously closed-content network. MGM Resorts will share how it turned its digital out-of-home network into a new revenue-generating opportunity.