Creative Chatter #FaceofGiving Campaign Share Selfies Around the World

December 5th, 2016

Maddie Cotterill

Technology nonprofit Creative Chatter Communities is launching a Face of Giving campaign as a follow up to last year’s highly publicized Ultimate Selfie Campaign. Creative Chatter Communities has partnered with Camera360, one of the world’s leading camera apps with more than 600 million users, and numerous global leaders in digital out-of-home media, such as Lamar Advertising Company (Nasdaq: LAMR), Adams Outdoor, Canadian Digital Network and JCDecaux, to share selfies on digital billboards on an international level.

faceofgiving

Anyone can participate in the campaign by going to faceofgiving.org and uploading their selfie for a USD 5.99 donation. The selfies will start playing on digital billboards across the U.S. beginning December 5, 2016. As the campaign progresses, each selfie will also be displayed on digital billboards in countries around the world, including Canada, Europe, and the Philippines, with more to be added as the campaign grows.

Allie McAlpin, Lamar Advertising Communications Director told us “Creative Chatter provides a simple, effective platform to help connect nonprofits with people in need, and we are excited to partner with them for the second year in a row. The Face of Giving PSA campaign integrates user-generated content, digital out-of-home and mobile technology, and it’s an example of how we’re leveraging technology in out-of-home campaigns to connect with consumers on a deeper level to support a great cause.”

Selfies submitted for the Face of Giving campaign will be displayed on Lamar’s digital billboards in the top 25 markets across the U.S. In addition to showcasing the user-generated content on digital billboards, the campaign will be marketed to users through push notifications and ads on the Camera360 app. Once the selfie is submitted, people can share an automatically generated preview of their selfie playing on a digital billboard and share on social media using the hashtags #faceofgiving and #helpie.

Emma Yan, Global Marketing Director, Camera360 said “Camera360 is committed to providing our users with amazing and unique ways to use their pictures. Once we heard about this campaign, we immediately recognized it as a worthy cause and a fun concept for our users”.

Camera360 was one of PC World’s ‘Top 100 Tech Products’ way back in 2011, and bills itself as having the world’s leading camera apps for iPhone and Android by boasting some of the best Effects and Filters to enhance photos, an intuitive UI and wonderful UE, Camera360 now has over 200 million users worldwide. With the ability to share photos directly via social platforms, Camera360 turns simple smart phone photography into a powerful and social experience

Clay Braswell, CEO of Creative Chatter Communities “The unique aspect of this campaign is the leveraging of digital technology from the outdoor industry, the mobile app community and the nonprofit sector to help people in need,” said “This is a great example of collaboration and showcases the way technology can make a difference in our local communities and around the world. Each selfie submission makes it possible to meet a need”.

Creative Chatter Communities is a 501 (c)3 nonprofit, connects nonprofit organizations with in-kind donations from the public and business community. Our platform matches items in real time to simply the in-kind donation process. When nonprofit organizations spend less time looking for in-kind donations, they can invest more time with people, helping them find and implement true solutions. That’s the heart of Creative Chatter Communities.

What Do @onelan_ltd Have In Store 4 #ISE2017

December 5th, 2016

Andrew Neale

ONELAN will be showcasing its leading-edge range of digital signage and Reserva Room Signage solutions at #ISE2017 February 10-17, 2017 in Hall 8 on stand 8-F275.

Reserva Room Signage - Spanish

It looks like ONELAN’s latest developments demonstrate its strategic commitment to providing scalable enterprise-level solutions to customers, with innovative tools for managing a mixed network of devices. CMS support is available for multiple player platforms, including Linux, Android, and new for 2017, WebOS3.0, Samsung Tizen and BrightSign as well as several new Reserva Room Signage features.

The latest Reserva Room Signage features being showcased include the option to choose between one or more of 13 different languages. The Reserva solution – recently nominated for an InAVation Award – also allows the customer to upload their logos, offering an additional internal channel for brand reinforcement. There is also an enhanced capability for the Room signs to operate as part of a corporate/campus communications network playing images, videos and HTML in conjunction with the room booking.

Reserva is one of the only room booking platforms to integrate both with the market’s most popular calendar and timetabling platforms e.g. Microsoft Exchange, Office 365, Google and specialist systems such as Scientia Syllabus Plus, and NFS Hospitality.

New @ClearChannelCAN Digital Display at Yorkville Village Goes Live

December 5th, 2016

Maddie Cotterill

Clear Channel Canada’s new digital display at Yorkville Village has gone live. The first phase of the digital roll-out includes a large format 11.5′ W 6.5′ H digital display, located directly inside the main avenue road entrance.

CCC Yorkville

The new digital display reaches Toronto’s most upscale audiences. 91% of the city’s luxury shoppers shop in the Yorkville area, and 50% of Yorkville Village audiences earn more than $270,000 a year.

Yorkville Village attracts high-end shoppers with unique and exclusive retailers and brands like TNT, Alexander Wang, Helmut Lang, Nicole Miller and more. High-end eateries like Whole Foods Market and ‘ultra-luxe’ fitness amenities like Equinox Fitness Club and Spa are also unique features of the upscale shopping complex.

Chrome for Digital Signage Masterclass, @BeaverGroup

December 5th, 2016

Andrew Neale

There’s more to a successful, compelling digital signage project than turning on your brand new screen! Beaver Group are helping those in the UK become a Digital Expert; detailing how to plan, deploy and maintain state-of-the-art digital signage solutions, including intelligent technologies to help dynamically track and respond to customers with relevant offers in real-time with this ‘Chrome for Digital Signage Masterclass‘ with Google on Tuesday January 17, 2017, 10:00 – 14:00.

The event takes place Google UK Ltd, 123 Buckingham Palace Road, London SW1W 9SH and you can find out more information and register here.

The @mobile_majority Acquires @Gimbal

December 5th, 2016

Adrian J Cotterill, Editor-in-Chief

So, in the end there was no IPO for Gimbal. Breaking news now is that The Mobile Majority, a data monetization and mobile media execution solution has acquired Gimbal.

Gimbal Acquisition

Gimbal of course was ‘incubated’ inside Qualcomm Incorporated, starting back in April 2010 and began developing two new emerging mobile businesses and products: a geofencing and contextual awareness platform and a secure BLE beacon solution. In June 2012, the enterprise-grade SDK was released, and Gimbal was established as a private company in mid-2014.

Last year, it looked very much as if Gimbal was all ready for an IPO but China and other economical factors effectively blocked that (and others in our industry). Gimbal went through some painful management changes and one wonders what sort of sale this was.

Read the rest of this entry »

Layoffs at @CineplexDigital ?

December 5th, 2016

Adrian J Cotterill, Editor-in-Chief

Rumours abound that there have been up to a dozen layoffs at Cineplex Digital Networks (nee EK3, i.e. the company that Cineplex Inc. (TSX: CGX) acquired in July 2013).

One confirmed leaver is former Cineplex Digital Networks’ Solutions Architect / Inventor Marty Durksen who has updated his Linkedin profile to confirm that he left last month.

Best Original Digital Billboard Goes 2 @JCDecaux_UK

December 5th, 2016

Maddie Cotterill

This year it was leading UK digital media owner JCDecaux who picked up the ‘Reggie’ for ‘Best Original Digital Billboard’ at The DailyDOOH Gala Awards.

JCDecaux Wandsworth Roundabout 470

It was awarded for their iconic Wandsworth Roundabout site which was launched in September 2016 and offers over 200 square metres of digital space. The superstructure delivers 2.6 million impressions every two weeks (Source: Department for Transport).

David McEvoy, Marketing Director at JCDecaux, told us “The DailyDOOH Gala Awards are a prestigious recognition and we’re proud that our focus on digital innovation is being acknowledged and rewarded by the industry. We have committed to delivering one billion digital eyeballs in 2017 and this screen, in partnership with TfL, plays a vital part in achieving this goal. A big thank you to the teams that were involved in the project as a lot of hard work and creativity from across the board went into making this site as impactful and progressive as possible.”

The DailyDOOH Gala Awards recognise excellence and promotes best practice in the digital signage and Digital Out-of-Home industry. The awards ceremony took place on Thursday December 1, 2016.

It’s True – Men Really ARE Last Minute Christmas Shoppers

December 5th, 2016

Maddie Cotterill

Forget Black Friday, Cyber Monday and any other day inbetween for that matter. Facial recognition technology installed into Ocean’s large format digital screen on the main approach to Westfield London proves that men really do leave their Christmas shopping to the very last possible moment.

Christmas shoppers WestfieldLondon

Ocean Group director of marketing Richard Malton told us “Digital out of home now provides a highly sophisticated mechanism to target very specific shopper groups as they spike on occasions like Christmas Eve. Creative copy prompted by real time audience data allows advertisers to talk more intimately with specific groups – and still deliver the huge branding impact of digital out of home.”

Unique camera technology that differentiates between genders captures, in glorious, full motion, the last minute surge of male shoppers arriving at Westfield London between 3pm and 4pm on Christmas Eve, searching for those last minute gifts.

Access to this kind of real time data allows brands to prepare and serve bespoke messages aimed at male shoppers who are anxious to buy the perfect gift hours before the shops finally close for the holiday.

Ocean’s revolutionary ad technology has been now installed across more than 80 other digital screens in London, Birmingham, Manchester and Newcastle, allowing retailers and brands to take the stress out of the desperate dash on Saturday, December 24 by serving a flow of perfect gift ideas.

The top 10 ads playing out on the run up to the crucial Christmas Eve shopping window are for handbags, perfume, jewellery, watches, lingerie, toys and games, confectionary, clothing, cosmetics, booze and games.

Metropolitan Nashville Airport Authority Gives @CCOutdoorNA a 10-Year Extension

December 5th, 2016

Maddie Cotterill

Clear Channel Airports, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., has announced that the Metropolitan Nashville Airport Authority (MNAA) has awarded it a 10-year contract extension to provide a comprehensive digital media program for Nashville International Airport (IATA: BNA, ICAO: KBNA, FAA LID: BNA) that will enable advertisers to reach 12 million passengers annually.

BNA_LED FOOD COURT_7.20.16

As part of the new agreement, Clear Channel Airports will install an entirely new digital advertising network at BNA that, we are told, will include the world’s most technologically sophisticated state of the art media.

Last year, BNA climbed towards the top of the aviation industry’s charts to become the fourth fastest growing airport in the U.S. BNA served 12.2 million passengers in fiscal year 2016, the most in its 78-year history and a 9.8% increase over the previous fiscal year.

As home to healthcare industry giants and a blossoming technology sector, the city of Nashville or ‘Music City,’ is one of the fastest growing cities in the country, economically and culturally. The airport averages 440 flights per day and hosts 12 carriers to more than 50 nonstop destinations. BNA regularly adds new destinations and nonstop options for its travelers, most recently introducing service to San Francisco, Oakland and Seattle and last year.

Clear Channel Airports’ new advertising program at BNA will feature new digital assets including:

  • 58 dynamic digital displays
  • Four spectacular video walls in key locations throughout the airport
  • An architecturally integrated baggage claim LCD network with enhanced baggage information display screens running flight arrival information
  • Four digital directories
  • Custom designed free charge units
  • Digital reservation centers with CVC music applications highlighting music venues in the Nashville area

John Moyer, Senior Vice President, Business Development, Clear Channel Outdoor Americas told us “We are very proud to extend and deepen our relationship with the Metropolitan Nashville Airport Authority as they continue to foster the brand innovation and creativity Nashville International Airport passengers have come to expect while traveling through the airport. With a booming cultural scene, unprecedented business growth and leading universities, Nashville offers advertisers the opportunity to reach an impressively broad audience by immersing travelers in an interactive, state of the art airport media experience.”

A recent Nielsen study showed that nearly 60% of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.

The DailyDOOH Gala Awards Winners

December 5th, 2016

Russ Curry, Ministry of New Media

The judges at the fifth annual DailyDOOH Gala Awards declared that the process this year was the most difficult ever – the level of the finalists was probably the highest ever, making their task all the more difficult – nevertheless they did eventually come to a decision and the lucky and deserving winners were announced at last week’s Thursday night ceremony.

DailyDooh2016 Hopuse Band 470

For those who weren’t able to attend – and for those who did attend and can’t remember much about it, Ed, here is the list of winners in full:

Best QSR / Bar or Restaurant Deployment

Harry Ramsden @ Blackpool Tower | Pixel Inspiration

Best High Street/Mall/Supermarket/Convenience Store or Forecourt Deployment



Kärcher and Clas Ohlson Retail Chain | NEC Display Solutions | Smartsign

Best Original Digital Billboard

Wandsworth Roundabout | JCDecaux

Best Digital Poster or Street Furniture Implementation



Clear Channel Adshel Phone Box | Clear Channel

Best Stadium/Office Building/Corporate/Hotel, Hospitality or Leisure Install

Barco Lobby Experience | Barco Digital Cinema – Lobby

Best Digital Out of Home Campaign

#AllIdentity | Clear Channel | Outdoor Plus | Primesight

Best Interactive Campaign

Pets at Home | Primesight

Best Overall Retail or Mall Experience

AT&T Flagship Store San Francisco | MaxMedia

Best Transport Install or Campaign

Kung Fu Panda Beacon Ad Campaign | Exterion Media

Most Innovative Use of Technology

Danone Yoghurt Traffic Triggered Campaign | Dynamic Outdoor