AdMobilize to Showcase #AI, Audience and Crowd Analytics Solutions at #InfoComm18

May 20th, 2018

Adrian J Cotterill, Editor-in-Chief

Following on the heels of its European market roll-out at #ISE2018, AdMobilize has announced that it will showcase the same groundbreaking Artificial Intelligence, Audience Analytics and Crowd Analytics solutions at #InfoComm18 in booth #N3536 of the Las Vegas Convention Center.

According to AdMobilize co-founder and CEO Rodolfo Saccoman, #InfoComm18 will demonstrate just how far its analytics and measurement platforms have come, over the last year, in becoming the standard for the growing and expanding digital signage industry. The company will showcase the power and reach of its international partnerships with commercial AV and DOOH advertising market leaders that include Signagelive, avt (Australia), Ayuda Media Systems, PersonifAI (Lithuania), Invian (Peru), MediaEdge (Japan), UBI Communications, Grupo EDM (Mexico), SmartLink Systems and NanoLumens (USA).

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Brazil’s Sao Paulo Metro Gets @AdMobilize

May 20th, 2018

Adrian J Cotterill, Editor-in-Chief

Demonstrating the broad range of markets its technology serves, AdMobilize last week announced that its AI-powered Audience Analytics System has been integrated into new interactive subway deployed at three subway stations on the Yellow Line of the Sao Paulo Metro in Brazil. Over one million passengers travel the Yellow Line every day.

According to AdMobilize CEO & Co-Founder Rodolfo Saccoman, the incorporation of the AdMobilize anonymous Audience Analytics Solution into the subway system’s new interactive doors will provide ViaQuatro, the company responsible for the new interactive doors, with an advertising platform that also delivers detailed data on the amount of people who watch the displayed advertising as well as their emotional responses while doing so. The screens of the doors are also being used to provide travelers with updated news and information.

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This Week’s #AVJobs

May 18th, 2018

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

  • AV EVENTS BDM
    Job Type Permanent Full Time
    Location South East London
    Area Essex, England London South East, England Kent, England
    Sector Sales Sales – Events Sales – Business Development Sales – Field Sales
    Salary £45000 – £60000 Per Annum To £60k basic doe plus uncapped comms
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV27718
  • AUDIO VISUAL SERVICE TECHNICIAN
    Job Type Permanent Full Time
    Location Birmingham
    Area Birmingham, England Warwickshire, England
    Sector Engineer Engineer – Audio Visual Engineer – Service Engineer – Technical Support
    Salary £25000 – £32000 Per Annum £25k-£32k p.a. doe plus company van
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV27618
  • LED DISPLAYS CHANNEL SALES NORDIC MARKET
    Job Type Permanent Full Time
    Location Norway or Sweden
    Area Europe, Europe
    Sector Sales Sales – Audio Visual Sales – European Sales – Channel – vendor Sales – External Account Manager Sales – Business Development Sales – Field Sales
    Salary £40000 – £60000 Per Annum Salary competitive & negotiable + comm
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV27518

London’s Two Biggest Advertising Screens Join the Royal Wedding Celebrations

May 18th, 2018

Adrian J Cotterill, Editor-in-Chief

London’s two biggest advertising screens will join the nation’s Royal Wedding celebrations this Saturday May 19, 2018.

In case readers hadn’t heard, Prince Henry of Wales KCVO, familiarly known as Prince Harry, a member of the British royal family, the younger son of Charles, Prince of Wales, and Diana, Princess of Wales, and who is sixth in the line of succession to the British throne is marrying the American actress Meghan Markle tomorrow.

Live broadcast coverage provided by the BBC starts from 11:15am Saturday, as wedding guests and members of the Royal Family arrive at St George’s Chapel in Windsor, followed by the ceremony itself and then the lavish carriage procession along the 2.5 mile avenue Long Walk.

A live stream of the big day as it unfolds will also be broadcast on London’s biggest full motion retail screen in Westfield Square (operated by Ocean Outdoor for Westfield London). The screen (shown below) measures 21.12m x 10.58m, making it as wide as the BFI London IMAX screen.

The digital out of home screen sits within the newly-opened Westfield Square, an outdoor events space at Westfield London. To mark the occasion, the Square will host a number of Westfield retailers celebrating in style with complimentary sampling and limited edition offers, with the audience seated in deckchairs.

An image from the highly anticipated wedding will also feature on the iconic Piccadilly Lights which are owned by Landsec.

A photograph of the newly-weds accompanied by a message of congratulations will be displayed on the large format curved screen for 40 seconds twice an hour from Saturday afternoon until Sunday evening.

Nick Curulli joins @Signagelive

May 18th, 2018

Adrian J Cotterill, Editor-in-Chief

Signagelive, global suppliers of cloud-based digital signage solutions, has just appointed Nick Curulli as Business Development Manager for Australia and New Zealand within the APAC team.

The appointment of Nick, obviously demonstrates Signagelive’s commitment to future growth in Australia and New Zealand markets and surely strengthens their position as a recognised leader within the digital signage industry.

Nick has been in the digital signage industry for eight years and formerly worked for a Signagelive reseller before joining the Signagelive team to manage existing partner relationships and develop business in Australia and New Zealand.

Nick Curulli, Business Development Manager, (APAC) told us “Not too long ago I was an underutilised resource within a larger Digital Signage Company. All too often end users received either a product or service which wasn’t quite fit for purpose. It was then that I (along with other like minded individuals), establishing a niche business, offering uncomplicated solutions based on the Signagelive platform. I was delighted when I was offered the BDM Position (APAC). My previous experience as a Signagelive reseller gives me confidence in knowing what is required by end users, and other reseller partners alike. I look forward to the challenge of growing the existing partner network, and promoting Signagelive to a greater market”.

Jason Cremins, Founder and CEO told us “I have known Nick for several years as a value added reseller for Signagelive and when the opportunity came for us to expand our business locally in Australia and New Zealand, Nick was was at the top of our list of candidates. Nick’s knowledge of the local digital signage industry and personal experiences of selling and using the Signagelive platform provide a great foundation for us to build on our current success in a key target market, as we grow our company globally”.

Hamlet Ambarsoom joins @AVIXA

May 18th, 2018

Adrian J Cotterill, Editor-in-Chief

AVIXA, the Audiovisual and Integrated Experience Association, has just announced Hamlet Ambarsoom as the organization’s new Vice President of Sales and Marketing, we understand that he will manage AVIXA’s strategy for sales and marketing activities, ensuring growth in product and service areas.

Heidi A. Voorhees, MBA, CAE, Chief Operating Officer, AVIXA told us “I am thrilled to have Hamlet join the AVIXA team. We went through an exhaustive process to ensure we found someone who could continue to elevate our sales and marketing function. In addition to Hamlet’s extensive experience in marketing and sales in the U.S. and internationally, he has a proven track record of collaborative leadership with clients and team members. This will be essential as we look to engage more strategically with our members. In addition, finding the right leader who would fit our culture and complement our talented team was paramount. Hamlet will be a great addition and contributor to AVIXA and the industry.”

Hamlet Ambarsoom has extensive experience in marketing and sales, including market development, corporate/brand strategy, and product and sales cycle management. He has worked in large multinational corporations as well as owned and managed independent small business entities around the world. In 2009, he founded Alternative Solutions Implementers Inc., a management consulting firm offering marketing and sales expertise and business development strategies for technology start-ups, financial services organizations, and manufacturers. He also spent more than 10 years with Giesecke & Devrient, leading the company’s marketing and sales activity in North America and Latin America for the banknote processing division.

Pernod Ricard UK Brings Scented #OOH Campaign to London Underground

May 17th, 2018

Adrian J Cotterill, Editor-in-Chief

Pernod Ricard UK has this week installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink, a new pink variation of its Beefeater London Dry Gin.

Philip Ainsworth, Marketing Director for Pernod Ricard UK, told us “Distilled in London, Beefeater Pink represents the spirit of the city where convention and modernity coexist, so a London Underground OOH domination made complete sense. Our main target is young millennials aged 20-27 and we want our marketing to be playful, fresh and as disruptive as possible. Posterscope and Exterion’s idea of the first ever scented London Underground campaign met this brief perfectly.”

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Al Arabia Advertising Chooses @Daktronics

May 17th, 2018

Adrian J Cotterill, Editor-in-Chief

Daktronics (NASDAQ-DAKT) has partnered with Al Arabia and the Arab External Advertising Company to deliver new LED digital displays for their new ‘digital paintings in the streets of the capital’ campaign in Riyadh, Saudi Arabia.

We understand that more than 3,200 square meters of digital displays were delivered in January.

Al Arabia Advertising’s CEO Mohamd al Kheraji told us “We had chosen Daktronics between different suppliers for their commitment, continued support and vast experience in the market. Their product matches with our needs for latest technology with unique technical features. It also offers a high-reliability performance to withstand the Saudi weather conditions and harsh environment. Daktronics has offered their latest A/C-free display technology which matches with our design and needs.”

The 3-in-1 SMD LED displays were delivered in three different sizes. Some measure 2.93 meters high by 4.02 meters wide, some measure 6.72 meters high by 5.76 meters wide and some measure 2.88 meters high by 3.84 meters wide. All displays feature 10-millimeter line spacing. They bring excellent image clarity and contrast to advertising and the digital paintings which will help beautify the city.

Chris Lavelle, New Senior Director of Development Europe @Avixa

May 17th, 2018

Adrian J Cotterill, Editor-in-Chief

AVIXA, the Audiovisual and Integrated Experience Association has announced the appointment of Chris Lavelle to the position of Senior Director of Development Europe.

Chris LavellePam Taggart, will be moving into a global position with AVIXA as Senior Director of Strategic Relationships, based in the U.S.

AVIXA has also announced a raft of team changes to reflect the association’s growth in Europe. With new roles being created and a new team structure, AVIXA’s activities in the region have increased to provide an enhanced offering to its growing European membership base. New recruits in Munich include Jennifer Leutgeb and a new European Marketing Manager. Jennifer is replacing AVIXA Education Program Manager Ally Fowler, who will step up to the role of Director of International Education following the retirement of Bill Thomas. A European Marketing Manager has been appointed and will be announced in due course.

Other developments include the promotion of Ben Barnard to Regional Manager for the UK and Ireland. Sarah Carless will also move into a new role as Member Relations Manager, with a new Program Coordinator to be appointed in her stead. In addition, Valeria Rapa has been made Program Coordinator in Italy on a permanent basis.

IDS Canada’s Medical Waiting Room Digital Now Available on Campsite DSP

May 17th, 2018

Adrian J Cotterill, Editor-in-Chief

Campsite Global Inc. announced this week that IDS Canada Inc, one of Canada’s largest consumer-based healthcare networks, now has available inventory on the Campsite platform.

Jeff Mamer, IDS Canada VP told us “Today is an exciting day at IDS Canada. We recognize the team at Campsite had created a highly proficient platform, and are excited to now deliver our digital waiting room inventory to programmatic buyers across the country. Our large format, portrait-style digital screens can be selected as part of a targeted approach, or a broader campaign making it easy for any advertiser to engage with our audience”.

IDS Canada Inc. describes itself as a leader in the point-of-care, healthcare waiting room space. Part of an international organization of over 50,000 healthcare waiting rooms in 13 countries, IDS has been operating in Canada since 1999. They provide access to consumers while they wait – through digital media, print posters, and brochures – to over 11 million Canadians every month in their 4500 health focused locations across the country. Their 65 field service representatives visit every location and also conduct in-person research and sampling programs for consumers, physicians or the all-important clinic staff.