STRATACACHE Acquires Vertigo Product Line From @Civiqscapes

July 28th, 2016

Adrian J Cotterill, Editor-in-Chief

STRATACACHE, a leading provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, announced this week the acquisition of the Vertigo QSR Outdoor Digital Menu product line from Civiq Smartscapes (Vertigo was acquired itself by JMC Capital one Civiq Smartscapes back in May).

Chris Riegel, CEO of STRATACACHE told us over skype earlier this week “Our strategy is to identify opportunities in our core markets that will help our customers drive greater profitability – Outdoor Digital Menu boards are a great opportunity for our customers to better serve their customers”.

“With the addition of the Vertigo QSR Outdoor Digital Menu Board product line, we are acquiring many years of research and development and the Intellectual Property licenses needed to ensure our customers’ success in this market segment. The acquisition further increases our competitive advantage as we broaden our customer base among QSR and Fast Casual restaurants.”

Ralph Idems formerly COO and Founder of Vertigo and now Managing Director of Sales, DOOH and Transit for Civiq Smartscapes said “The Vertigo outdoor LCD platforms have the unique patented ‘DACS – Direct Air Cooling System’. This is the most cost effective, reliable and energy efficient technology available. The system is easy to install, maintain and field upgrade. With many thousands installed around the world the platform is a proven performer and uniquely suited for outdoor menu board systems. The technology is widely used in the larger format Vertigo Display platforms as well, and will continue to be embedded in future Civiq products.”

The press release emphasised that this acquisition reflects STRATACACHE’s ongoing commitment to the QSR, Fast Casual and Retail segments by delivering complete end-to-end solutions that provide a better customer experience, drive more revenue and improve operational efficiency.

#BrutalCut Campaign Supported by @ClearChannelUK

July 28th, 2016

Maddie Cotterill

Weber Shandwick and their out of home media partner Clear Channel have launched a campaign with ActionAid UK to raise awareness of female genital mutilation (FGM).

BrutalCut1

The campaign called #BrutalCut officially launched July 28 and is a fully integrated digital campaign spanning traditional and social media channels as well as digital out of home.

Very short messages from Kenyan girls facing the threat of FGM are being brutally ‘cut’ into content at scale, including celebrities and vlogger’s YouTube and Instagram videos, photos, cinema trailers, digital publisher content as well as Digital Out of Home screens up and down the UK.

Read the rest of this entry »

Tall, Tall, Tall, I Want to be Tall, Tall, Tall

July 28th, 2016

Adrian J Cotterill, Editor-in-Chief

Empire State Realty Trust, Inc. (NYSE: ESRT) announced yesterday that JCDecaux has chosen the Empire State Building as home for its North American headquarters.

JCDecaux has leased two tower full floors, totaling 46,537 sq. ft. and will occupy the entire 73rd and 74th floors.

We’re told that the onsite Urban Campus amenities at the Empire State Building, we quote “create a unique employee experience unlike anywhere else” – amenities include New York City’s largest tenant-only fitness center, seven in-building dining options – a new Tacombi restaurant is set to open this fall, and the building boasts the first-ever tenant delivery Starbucks, and tenant only conference center.

JCDecaux is the latest upgrade in the tenancy joins a roster including Bulova, Coty, Global Brands Group, HNTB, LinkedIn, Media General Digital, Shutterstock and Skanska.

APG|SGA Deploys New Digital City ePanel Network

July 28th, 2016

Russ Curry, Ministry of New Media

APG|SGA has started deploying a new digital City ePanel Network in the Swiss city of Biel/BienneBiel is the German name for the town, Bienne its French counterpart, Ed.

APG City ePanel

These City ePanels are billed as “enabling digital advertising in streets and squares” and feature high-quality full-HD screens. They are situated in busy locations in towns and are incorporated into city maps. They are suitable for ads with simple animation and still pictures.

There are currently eight panels in operation.

Art on the Big Screens in NYC Subway

July 28th, 2016

Maddie Cotterill

If you want to hear from your peers in digital signage and keep up with the latest trends without the sales job then you should check out any of the Digital Signage Federation’s free Google Hangouts featuring DSF member experts who freely share their thoughts and views on a variety of topics at the forefront of this rapidly changing industry.

This month you have already missed. on July 13, ‘Selecting the Right Media Player’ – this hangout saw featured speakers from Intel, Canonical, and The Book PC sharing their insights on everything from hardware and operating systems to software and deployment tips. You can see the hangout above.

Some of the questions from the audience included:

  • What considerations should be made when thinking of using consumer grade streaming media players in enterprise digital signage?
  • What are the general / ball park pricing points for the various types of media players?
  • Are there limitations to what each of them can do?
  • Some players (usually for video walls) lack proper HTML5/CSS content support and hardware acceleration for animations. Can you please weigh in on player options that either allow Chrome or have HTML5 support out-of-the-box?
  • Are there any types of players that are applicable to elevator displays?
  • etc.

Coming up next, on August 18 at 2pm EDT is ‘Art on the Big Screens in the NYC Subway’. In this hangout you will hear from members of the MTA Art and Design team talking about their award winning Digital Arts Program taking in the NYC subway system.

During the conversation the panel will explore:-

  • How the digital art program began
  • How the MTA allocates funding for the art program
  • The art program, which is diverse across graphics, music, poetry, photography etc, and the panel will explain how it intersects with digital.
  • Insights into the future plans for the program

You can sign up for free here.

oOh!media Acquires Cactus Imaging

July 27th, 2016

Maddie Cotterill

Australia’s oOh!media Limited (ASX: OML) has acquired out-of-home printing and production company Cactus Imaging.

Brendon Cook, CEO of oOh!media told us “While digitisation of Out Of Home provides new opportunities to engage with audiences like never before, classic out of home plays a critical role in brand building for advertisers, both independently and in partnership with digital assets”.

oOh!media said the acquisition will reduce its costs and increase the company’s earnings per share and was fully-funded by cash, “This acquisition will allow us to deliver supply chain efficiencies for the delivery of classic print outdoor advertising across its leading metropolitan, regional and retail out of home networks, to support Cactus’ continued innovation and drive advertiser return on investment”.

Cactus specialises in the digital printing of grand, large and small format advertising across the out of home industry.

At the end of June oOh!media entered into an agreement to acquire privately-owned on-line content and publishing company Junkee Media Pty Limited.

IAB UK Digital Upfronts Returns For Third Year

July 27th, 2016

Maddie Cotterill

Now in its third year, we note that the Internet Advertising Bureau UK’s (IAB) annual UK Digital Upfronts now includes JCDecaux.

IAB UK Upfront Oct 2016Like all upfronts, it’s a showcase of premium digital advertising opportunities from some of the world’s leading content creators and media owners.

Following huge success in 2014 and 2015, we are told that the IAB UK Digital Upfronts has attracted an unprecedented amount of interest from leading agencies and media owners; AOL, Bloomberg, Buzzfeed, DigitasLBi, Facebook, Global, JCDecaux, Mail Brands UK, Twitter, Yahoo and YouTube have all signed up so far!

IAB UK’s CEO, Guy Phillips told us “We’re so excited to be running IAB Digital Upfronts for a third year. The event really has gone from strength to strength with so many leading brands and media owners now taking part. Undoubtedly we’ll see the best premium advertising opportunities and new launches during the week. And it’s huge fun too – so not to be missed!”

Each participating company will host their own event to highlight their most premium digital offerings for advertisers and agencies.

These events will be taking place in various venues across London from Friday October 14 to October 21, 2016.

When Pokémon Go Met Latest Movie Release Nine Lives

July 27th, 2016

Maddie Cotterill

In anticipation of the August 19 release of Nine Lives in cinemas and in order to encourage consumer engagement; Posterscope, Exterion Media and MKTG executed a consumer experience that included a competition to win Nine Lives soft-toys, further promoting the film release.

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Michael Scammell, Deputy Head of Marketing, Lionsgate UK told us “The Pokémon Go craze has continued to grow and grow, so with this partnership we wanted to stretch the boundaries to explore what this could mean for our OOH and tactical experiential activity promoting our upcoming release of Nine Lives.

“Combining the popular Pokémon game and the charming “Mr Fuzzypants” from Nine Lives provided a stand-out interactive experience for our consumers that allowed us to engage with them on a different level.”

The activation took place in a Pokémon Go hot-spot and Pokémon hunters arrived in multitudes, looking for their latest catch, at Exterion Media’s premium Four Dials OOH Screen at Westfield Stratford.

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Nine Lives branded Mr. Fuzzypants soft toys, movie popcorn and eye-catching OOH creative – as well as brand ambassadors welcomed visitors.

If and when visitors caught their Pokémon, consumers could enter the competition by capturing a photo of their Pokémon with the OOH creative in the background and uploading their photo to Twitter with the hashtag #GOTTACATCHTHECAT.

Jason Cotterrell, Managing Director of Exterion Media UK said “It’s fantastic to see Lionsgate linking our premium large-format screen at Westfield Stratford to the experiential space underneath – shoppers in an active mind-set weren’t able to miss this brilliant campaign, and they also had the opportunity to catch a Pokémon too!”

The ‘happening’ took place on Saturday July, 23 and just over 3,000 people participated in the experiential OOH activity over the course of the day with 100 of those entering the actual competition.

The determination to catch Pokémon was high, with some participants spending up to half an hour battling Pokémon in the square to win the prize!

More @JCDecaux_UK London South West Network Digital

July 27th, 2016

Maddie Cotterill

JCDecaux, has launched its new A3 Fin site in South West London.

The A4 Fin (AA) PR Shot 470

Towering over the A3 on the Kingston bypass, the new double-sided screen is estimated to generate 2.2 million impressions over two weeks from South West commuters travelling in and out of London. The A3 Fin site marks the fifth of 10 locations in JCDecaux’s London South West Network which will comprise of 18 large premium digital screens in total.

This follows the successful development of the digital W8 network of eight locations and 12 screens in the west of London. This takes the total number of large iconic digital screens that JCDecaux operate to 43.

Spencer Berwin, Co-Chief Executive Officer at JCDecaux, told us “The A3 Fin is an iconic and unmissable site which perfectly complements our expanding premium digital network and continues our domination in the South West. It is a hotspot for reaching affluent commuters on their way to work.”

The launch advertisers on the new A3 Fin screen are Hewlett-Packard, Toyota and The Automobile Association.

Chris Harris, Group Marketing, Data & Insight Director at The Automobile Association said “We launched a radio and Out-of-Home campaign with JCDecaux earlier this month and we are starting to see positive impacts on products featured. Out-of-Home advertising has a very positive impact on our target audience and by being among the first advertisers on the new A3 Fin in JCDecaux’s South West Network we’re building on our recent campaign success.”

JCDecaux plans to roll out more unmissable digital sites across the South West London area in 2016, including Wandsworth Roundabout and the Wandsworth High Street Showcase.

JCDecaux’s South West Network also includes Rosslyn Park Tower, the Rosslyn Park Landmark, the South Bank Tower and the Putney Bridge Showcase.

CEO Spotlights Until the End of the Year

July 27th, 2016

Maddie Cotterill

In our regular CEO Spotlight series, we kicked off 2016 with (then) FEPE President Antonio Vincenti (Chairman and CEO of Pikasso) which you can read here and a month later, Primesight’s CEO Naren Patel (which you can read here),

We then started covering newly appointed CEOs, first with 8OutdoorMedia’s new CEO Cennydd Roberts and then Screenvision’s CEO John Partilla.

We’ve been running CEO Spotlights regularly since 2008 and in June Sarah Parkes became the first executive to have ever been featured more than once (she last featured as Managing Director, Eye, back in September 2013 when Eye Airports managed media sales at London Gatwick airport until February 29, 2016 – at which point responsibility switched over to Airport Media Ltd).

We are going ‘truly’ global’ for the rest of the year and will be featuring; Barclay Nettlefold, QMS Media (Australia/APAC); Bill Fordyce, HyperMedia (MEA); Rajneesh Rawat, Origins Advertising (India); Jordi Alba, IWALLINSHOP (Spain/LATAM); Chris Tyquin, MD goa (Queensland, Australia) and finally Paul Whitehead, IDS Canada

All of our CEO Spotlights are available online (click here), as well as in print: –

Our next tome, DOOH INSIGHTS: Volume 5 will be available during New York Digital Signage Week.