Visa China Adds Hotel wi-fi Sponsorship to OOH Campaign Targeting Chinese Tourists

July 20th, 2017

Tristan Cotterill

PSI, Posterscope’s international division, has signed its first hotel wi-fi sponsorship deal, for Visa China, as part of a wider out-of-home campaign promoting its China Merchants Bank card to Chinese tourists as they arrive, travel to and stay in London.

The sponsorship, delivered in partnership with Luxia Global and Starcom UK, incorporates sponsorship of guest wi-fi services in 68 four and five star hotels across London throughout July. Users will be identified through browser language, served messaging in Chinese, and later retargeted with digital ads on relevant tourist and shopping websites.

The sponsorship completes a campaign appearing along the Heathrow to London ‘travel corridor’ featuring digital OOH sites throughout Heathrow’s T5 terminal, lamppost banners across Central London and in shopping hotspots, plus a wrap of a Central London tourist bus.

James McEwan, deputy MD, at PSI told us “We are delighted to have been able to secure this sponsorship opportunity and add a targeted element to Visa’s wider campaign for its China Merchant Bank card. By supporting the provision of wi-fi in key hotels frequented by Chinese visitors to London, we are able to put the brand directly into the hands of the target audience at a time when they are relaxing and open to receiving brand messages.”

A spokesperson for Starcom UK was quoted as saying “The sponsorship of guest wi-fi is an exciting addition to our campaign for the China Merchant Bank card. The ability to reach these travellers in their own language as they arrive in London, and be associated with such a highly valued service as guest wi-fi is a great manifestation of Visa’s brand desire to be “everywhere you want to be”.

PSI is the international division of Posterscope, and a market-leading international out-of-home communications agency. PSI are committed to delivering creative, effective and quantifiable out-of-home solutions to advertisers seeking to engage with ever more mobile and connected consumers around the globe. They strive to balance multi-regional acumen with local implementation in order to deliver meaningful positive impact to the businesses they work with.

Preliminary Agenda for 2017 #VideoEverywhereSummit

July 20th, 2017

Adrian J Cotterill, Editor-in-Chief

The Digital Place Based Advertising Association (DPAA) today unveiled its preliminary agenda for its annual #VideoEverywhereSummit which takes place Wednesday November 1 as part of New York Digital Signage Week (October 30 – November 3).

Sharing the stage that day will be thought leaders from leading brands and agencies, along with prominent journalists and authors.

The Summit, to be held at the iconic Roosevelt Hotel, will bring together nearly 800 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising.

The #VideoEverywhereSummit is the largest one-day event dedicated to multi-screen engagement, mobile/location data and the role of digital out-of-home advertising in today’s fast evolving media ecosystem. Barry Frey, DPAA President & CEO, will lead the Video Everywhere Summit and conduct one-on-one interviews with select speakers.

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Clear Channel Airports Renews Contract w/ Des Moines International Airport

July 20th, 2017

Maddie Cotterill

Clear Channel Airports, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new five-year partnership with annual one-year options with the Des Moines International Airport (DSM) to provide state of the art advertising solutions. The latest advertising network will allow brands to reach approximately 2.5 million annual travelers passing through the increasingly growing airport.

Clear Channel Airports has been the incumbent concessionaire for DSM since 2007. The city of Des Moines is the most populous city in the state of Iowa with DSM growing and experiencing tremendous development. Metrics such as gross domestic product growth, population growth and employment growth show Des Moines as one of the strongest metros in the Midwest. The city is also ranked as one of the Top 10 Best Places for Business and Careers, according to Forbes, in 2016.

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Bunzl plc Acquires Pixel Inspiration

July 20th, 2017

Andrew Neale

Bunzl plc, the international distribution and outsourcing Group, today announced that it has made a binding offer for the acquisition of a group of businesses in France, and has also purchased Pixel Inspiration in the UK (see UK’s Pixel Inspiration Acquired by Bunzl plc) – which we were, as usual, the first to tell the world well about over a week ago, Ed.

Pixel Inspiration is, of course, a very well known award winning digital signage agency and a Scala VAR – as well as providing project based installations for multi-site retailers and financial institutions. Pixel also provides management and consultancy services related to the usage of such installations. Revenue in 2016 was described as GBP 7 million.

Bunzl also acquired: Hedis, which trades through a number of subsidiaries across France, and is engaged in the sale and distribution of cleaning & hygiene related products to a variety of end user customers, principally in the public, healthcare, foodservice and cleaning sectors, as well as to some redistributors and two other businesses, Comptoir de Bretagne and Générale Collectivités, who distribute light catering equipment and tableware to a fragmented customer base in France.

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JCDecaux Renews Advertising Concession for Brussels Airport

July 20th, 2017

Russ Curry, Ministry of New Media

JCDecaux SA (Euronext Paris:DEC), the number one outdoor advertising company worldwide, announced that its subsidiary, JCDecaux Belgium, has renewed the seven year exclusive advertising concession for Brussels Airport, following a competitive tender.

Arnaud Feist, CEO of Brussels Airport Company, said: “For many years, Brussels Airport has been an advertising pioneer for the country. JCDecaux is going to upgrade the various types of displays, using the latest technology advances. The aim is to offer an effective communication platform to advertisers and deliver high-quality visuals to the 21.8 million passengers that come through the airport each year.”

Brussels Airport Company (BAC) has once again chosen to entrust JCDecaux to be responsible, as of 1 January 2018, for installing, managing and marketing the advertising displays inside, outside and around Brussels Airport. The airport is one of the most important airports in Europe with 21.8 million passengers per year.

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Ocean Outdoor 8th Annual Digital Creative Competition

July 20th, 2017

Maddie Cotterill

Ocean, the premium digital out of home (DOOH) media owner, has launched its 8th annual competition to discover the best creative ideas in DOOH, using innovative and emerging technology and techniques.

Ocean’s digital competition is now inviting submissions for bold new creative ideas which set new boundaries from brands, the creative community, agencies and charities.

Campaigns can be devised for either UK audiences, or to reach much broader global audiences spanning three continents (Europe, North America and Asia).

This year, to encourage simple and effective creativity, there’s a single category of entry, although submissions for charities and commercial brands will be judged and awarded separately by a panel of industry experts.

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Public Display Hacking and Security [@NanoLumens’ Webinar]

July 19th, 2017

Andrew Neale

NanoLumens is hosting a webinar on the issue of public display hacking on August 8, 2017 from 2:00PM to 3:00PM EDT.

NanoLumens Chief Technology Officer Gary Feather told us “For public display owners, there looms a growing concern: Can your connected public display be secure? Can someone hack into the display to create mischievous or potentially dangerous results? The simple answer is yes. The danger is real, so we all must be extremely aware of how to protect our display systems and assets from these attacks. We are hosting this webinar to provide all those in the digital signage industry with our expertise in this area, and help everyone understand the importance of protecting themselves from the very real threat that hacking presents.”

The webinar will allow participants to join the team at NanoLumens for a Top 10 breakdown of the steps necessary to secure their public digital display network. From a better understanding of free Wi-Fi to the multiple scanning points that must be identified, this webinar will show attendees that a little prevention today can help to avoid complete disruption in the future. During this informational webinar hosted by Gary Feather, attendees will take away a tactical Top 10 list of tasks to initiate for the safety and security of their public display network.

You can register for ‘Public Display of Infection: The Top 10 Steps For Protecting Against Hackers’ here.

QMS’ Sydney Digital Expansion, The Lakes

July 19th, 2017

Adrian J Cotterill, Editor-in-Chief

QMS continues to expand its landmark digital portfolio across Sydney, with the switching on of ‘The Lakes’; two new iconic billboards in the prominent south-eastern suburb of Eastlakes. This launch follows the recent development of the two M2 landmark digital bridge sites last month and is part of QMS’ growth strategy to further bolster its portfolio of premium digital assets in NSW.

‘The Lakes’ landmark digitals are situated on either side of the overpass bridge on Wentworth Avenue to command viewing to the more than 1.1 million contacts that travel inbound towards Sydney Airport and the industrial business hubs of Alexandria and Mascot as well as those travelling outbound to the beachside suburbs of Bondi, Coogee and Maroubra.

Developed in partnership with Outdoor Systems, these two new digital sites provide extended reach for advertisers across QMS’ landmark digital network, both in Sydney as well as nationally.

QMS CEO Barclay Nettlefold told us “After the successful launch of our M2 digitals ‘The Cove’ and ‘The Hills’ last month we are excited to expand our digital footprint in this highly sought after location in the eastern suburbs of Sydney. We are committed to providing our clients with the highest quality digital billboards across Australia and New Zealand and look forward to ‘switching on’ a number of exciting locations in NSW over the coming months.”

Inaugural advertisers on the ‘The Lakes’ digital bridge sites include Sony Pictures, Lexus, CUB, and Channel 7.

Birmingham, Community Capital of the UK

July 19th, 2017

Maddie Cotterill

Birmingham is the ‘community capital’ of the UK, according to new research from Exterion Media’s award-winning national consumer panel work.shop.play., which reveals how urbanites feel about different cities across the UK.

When it comes to what makes a great city, Brummies (a native of the British city of Birmingham) place more emphasis on friendly people, community feel and diversity than the rest of the UK; over two-thirds (68 per cent) of those living in Birmingham say these aspects are what makes a city a great place to live.

When asked to choose their favourite things about their city, Brummies also rated the shops (54 per cent), transport links (53 per cent) and restaurants (41 per cent) higher than those living in other UK cities.

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“Solid Profitability” Say @Barco

July 19th, 2017

Russ Curry, Ministry of New Media

Barco (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB) has announced results for the six month period ended June 30, 2017.

CEO, Jan De Witte said “On the strength of a sound second quarter performance, Barco posted first semester gains in orders and a solid profitability,” said Jan De Witte, CEO. “While the discontinuation of some non-profitable activities and the anticipated transition in the cinema market in key regions impacted sales, order intake was strong. The higher level of order intake reflects an uptake in demand for our new projection products for the Entertainment market and continued growth for ClickShare and our Healthcare solutions.”

“Barco grew gross profit margin to 38.3% and EBITDA margin was 9.3% for the first half of 2017, reflecting favorable mix and initial results from the “Focus to perform”-program including value engineering initiatives & portfolio streamlining actions.”

“During the second half of the year, we plan to focus on further strengthening our global competitiveness, improving our commercial excellence while launching and shipping new hardware and software solutions across divisions.”

“With a solid orderbook and the completion of selected portfolio optimizations we are well positioned for an improvement in sales and EBITDA margin for the second half of the year compared to the first half” .

First half 2017 financial highlights included: –

– Incoming orders at 561.9 million euro (+5.4%)
– Orderbook at 349.5 million euro, (+9.0% versus year-end 2016)
– Sales at 518.0 million euro (-2.1%)
– Gross profit margin of 38.3% (+2.4 ppts)
– EBITDA of 48.2 million euro (-1.3 million euro) or 9.3% of sales (flat compared to 1H16)
– EBIT of 31.6 million euro (+7.4 million euro) or 6.1% of sales (+1.5 ppts)
– Net income at 19.2 million euro (+1.1 million euro)

Given top line results for the first half of the year, management expects full year sales to be in line with last year. Their (previous) target of further improving EBITDA remains unchanged.