DailyDOOH

This past weekend Grand Visual launched a fun and exciting interactive campaign at Westfield White City, Eat Street.

O2 are introducing ‘Bubl’, a loyal and reliable blue robot, as part of its engaging, new interactive digital OOH campaign.

Bubl forms part of O2’s bold new creative platform, showcasing how O2 continues to be there for its customers, ensuring they have the best possible service, experiences and interactions with the UK’s No.1 Network.

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The second ever NIXT Conference, ran today and continues tomorrow (September 29, 2020) at the China National Convention Center, running alongside InfoCommAsia’s flagship Beijing InfoComm China trade show.

First organised last year in 2019, the NIXT (Next Integrated Experience Technology) Conference is devoted to technologies on the forefront of innovation including #AI, #IoT, Robotics, Smart Wearables, Extended Reality and #5G.

The Conference is supported by the Guangdong New Intelligent City Construction Service Center and China InfoWorld and features 23 speakers who are giving participants a glimpse into the transformative power of these technologies and how it will transform five key areas: new media and entertainment, manufacturing, retail, smart cities and transportation.

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With Simon Jackson leaving the business to join rival Samsung, NEC Display Solutions Europe has appointed Stefanie Corinth as Senior Vice President of Sales EMEA who will lead a revamped, customer-focused sales structure (ahead of the impending Sharp JV).

Stefanie has spent 18 years at NEC and has been promoted from the position of SVP Marketing and Business Development. She will also manage the D/A/CH region as acting General Manager D/A/CH.

In her new executive role, Stefanie will head up NEC’s existing teams for EMEA regional Sales including Channel- and Corporate Sales and she will oversee the new strategically defined key Business Segments.

She has extensive sales and marketing experience, managing teams and devising strategy across the EMEA region. Joining NEC in 2002 as Sales Manager for Germany for NEC-Mitsubishi, she has held numerous roles from Sales Director Central Europe for LCD displays to General Manager Sales Central Europe for displays, projectors and digital cinema.

Bernd Eberhardt, President and CEO at NEC Display Solutions Europe, will step in to serve as acting SVP Marketing and Business Development, in addition to his current responsibilities. He commented: “We are pleased to appoint Stefanie to take on this very important and challenging sales role. Stefanie combines an extremely high level of product knowledge with an in-depth experience of the EMEA AV/IT industry. I’m confident she will lead our sales teams from success to greater success.”

Previous to this, Stefanie has held different sales positions in the software industry and subsequently managed the role of Sales Manager Eastern and Central Eastern Europe at Sony and Nokia. She is an experienced leader and respected voice in the digital display industry.

Following its recent win with Japanese brewing giant, Asahi International, UK based agency, Trouble Maker, along with Plexus, launched their first Out-of-Home campaign together for Peroni Nastro Azzurro in Stockholm, Sweden.

Peroni’s message focuses on the Italian tradition of ‘La Passeggiata’ – an early evening ritual which Italians routinely take – to walk, connect and socialise.

The campaign was created by Trouble Maker and is facilitated by Plexus, part of the Talon Group. It will run across three large format digital iconic sites and 52 digital Street Furniture screens using Atracta, Clear Channel and Ocean Outdoor’s digital inventory.


Jonny Grum, Founder and Chief Marketing Officer at Trouble Maker said: “Bringing in smart, independent, executional partners who shared the Trouble Maker vision was key in delivering the right model of success for Sweden. Ultimately, we needed to drive trial of Peroni Nastro Azzurro through building awareness and consideration through high impact and dwell time channels and by being top of mind at moments of consumption to deliver meaningful results for our clients – sales.”

Live until October 4, 2020, the contextually relevant campaign will run across roadside Large Format and Street Furniture digital screens after 17:00 (CEST), when audiences will be in the right mindset to consider purchasing Peroni. To ensure the campaign is as impactful as possible, it specifically references Sweden within the creative. 

Tom Perrett, Client Services Director International at Plexus said: “Under challenging global circumstances, it’s been an absolute pleasure to work on this campaign in collaboration with Local Planet and Troublemaker. The campaign was centrally planned and executed, using smart local insight and data to inform placement decisions. This local detailed knowledge & central strategy has been critical in aligning OOH principles & driving consistency across multiple markets. The activity strikes the right balance between both on-trade and off-trade objectives. Delivering huge impact and stature through outstanding creative, as well as a sales focus via the wider frequency-building formats. To be involved from brief creation to campaign execution together has been refreshing and a valuable learning process in how collectively we’re able to deliver the best international solutions for Peroni Nastro Azzurro”.

As alcohol advertising on OOH in Sweden isn’t permitted, the campaign creative features the alcohol-free version of the drink. 

Boxlight Corporation (Nasdaq: BOXL), a leading provider of interactive technology solutions for the global education market, announced late last week that it has acquired Sahara Presentation Systems PLC, a leader in distributed and manufactured AV solutions.

The total purchase price was GBP 74,000,000 (approximately USD 94,900,000) in the form of GBP 52,000,000 (approximately USD 66,700,000) cash and GBP 22,000,000 (approximately USD 28,200,000) preferred stock.

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Spectrio, a leading provider of customer engagement technology, announced last week that it has acquired Industry Weapon, a digital signage company based in Pittsburgh, PA.

The acquisition further augments Spectrio’s suite of digital solutions, enhancing its strategic communications capabilities and adding scalable third-party integration solutions to meet the needs of global brands.

Industry Weapon works with clients to develop and execute strategic communications using its flexible platform and an integrated app store. Industry Weapon’s technology offers scalable integrations ranging from enhanced event calendars to applications including point-of-sale, business system KPIs, emergency alert systems, and more.

Dax Brady-Sheehan, Spectrio CEO said “As we continue to build and enhance Spectrio’s customer engagement technology, we know the Industry Weapon team will bring valuable technical knowledge and insight.”

With the acquisition, Industry Weapon clients will be able to integrate their brand and messages seamlessly across additional customer touchpoints, using Spectrio’s customer engagement suite that includes Interactive Kiosks, On-Premise Messaging and Music, On-Hold Marketing, Wi-Fi Marketing, and Scent Marketing. Spectrio clients will gain additional enhancements for digital services, content, and strategic integrations.

WPP AUNZ media bureau Ikon Communications has chosen Veridooh to track, measure and verify DOOH campaigns for some of Australia’s biggest advertisers.

Pia Coyle, national head of investment at Ikon said: “We selected Veridooh for its ease of use and unmatched analytic capabilities. Veridooh will help ensure we continue to maximise our investment in DOOH advertising for our clients by providing previously unavailable measurement and performance metrics.”

Veridooh’s platform measures and verifies the key DOOH metrics in the categories of panels, plays, exposure time, ad length and share of voice, creating greater transparency for the DOOH industry. Veridooh’s latest release also provides campaign insights and analytics that makes post-campaign reporting easy.

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Justin Gibbons, author of The Brand Gap, is back with his new book P² + C = 5, the formula for how marketers can harness the power of the public screen alongside the private screen to drive success throughout the brand funnel.

This book is a call to arms. It captures a moment in time for brands, not just about the impact of #Covid19, but about how brands prosper and grow in our changing world.

JCDecaux are inviting you to register your interest to attend the exclusive launch webinar on Tuesday September 29, 2020 at 10:00-11:00 BST and to get on the pre-order list for a complimentary copy of the book.

In the webinar, Justin will showcase the research, insights and new intelligence that will help you to build more effective, more balanced communications.

Register your interest here to be first on the list.

In North America, FEMA operates the Integrated Public Alert and Warning System (IPAWS), a national system for local alerting that provides life-saving emergency messages via mobile phones, radio/TV and weather radio.

IPAWS also serves an All-Hazards Information Feed of these local alerts, available free of charge to re-distributors including media owners, digital signage networks and various content providers.

The IPAWS Program Management Office (PMO) is holding an IPAWS Unique Alerting Systems Webinar on Wednesday, September 30, 2020 @ 1:00 PM EDT.

The webinar will demonstrate how alerts can reach the public beyond Wireless Emergency Alerts and the Emergency Alert System, through downstream technologies capable of redistributing alerts using the IPAWS All-Hazards Information Feed.

There are more than 110 vendors authorised to redistribute ‘live’ IPAWS alerts.

The 60-minute webinar will begin with an overview of the IPAWS Open Platform for Emergency Networks (IPAWS-OPEN) and highlight the many possibilities for future alerting technologies.

The webinar will then turn to presenters for each platform. Each presenter will have 20 minutes to demonstrate their product, highlighting its integration with IPAWS.

More information and registration can be found here.

When Kuala Lumpur International Airport’s operating company, Malaysian Airport Holding Berhad (MAHB), decided that the country’s aviation hub was in need of a serious visual update, local media company VGI Airports, part of VGI Malaysia was their first port of call.

Nacho Perez, chief digital officer at VGI Malaysia said “For many years, VGI Airports has been the advertising concessionaire for KLIA. When the time came for the airport to upgrade, they decided to use the opportunity to develop a brand-new digital advertising platform. My role during this process was to lead digital development. Including selecting the locations to be newly installed or upgraded, identifying the right technology and suppliers for the installation of the screens, and also taking care of maintenance, and content delivery, creation, and scheduling.”

Located 34 miles outside of Kuala Lumpur, the international airport spans an incredible 100 km², and is one of the busiest airports in the world, with 62.3 million passengers in 2019. KLIA was designed and built as part of the MSC Malaysia plan – to create a high-technology business district in Selangor, Malaysia. Each phase of the KLIA project expanded the airport and boosted passenger numbers, with phase three, the final phase, designed to bring in over 100 million passengers, and continuing to make the airport the largest and busiest in Malaysia.

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