CoolerX Launches Self-Service Retail Media Platform

July 25th, 2024

Adrian J Cotterill, Editor-in-Chief

CoolerX, which recently rebranded from the name Cooler Screens, has launched a self-service platform that enables retailers “to plan, execute, and optimize their in-store retail media campaigns in-house,” it says.

The self-service platform, built on CoolerX’s proprietary #AI technology and powered by real-time data and interaction signals, offers retailers control and flexibility over their in-store media and merchandising strategies.

We are told that the platform’s advanced AI capabilities enable retailers to improve conversion rates, increase campaign performance and optimize desired outcomes all while delivering a unified, enhanced digital consumer experience across the entire store.

Read the rest of this entry »

General Dynamics Information Technology Selects @avisplinfo

July 25th, 2024

Andrew Neale

AVI-SPL, the leading global provider of digital enablement solutions, has announced that its federal practice team was selected as a subcontractor by General Dynamics Information Technology (GDIT) to support its USD 922 million U.S. Central Command (USCENTCOM) Information Technology Services (CITS) modernization contract. AVI-SPL will deliver audio-visual, digital signage, and collaboration technology, and provide AV engineering expertise in support of ongoing operations and live events.

GDIT was awarded the USCENTCOM contract in February 2024 by the General Services Administration (GSA). The contract has a one-year base period and five option years.

As part of the Department of Defense (DoD), CENTCOM protects and promotes American interests in vital portions of the world, including the Middle East, central Asia, south Asia, and the surrounding waterways. CENTCOM was formed in 1983 with US-based headquarters at MacDill Air Force Base in Tampa, FL.

For its role in the GDIT contract, AVI-SPL will provide audio visual technology support in various spaces across the CENTCOM headquarters campus, including command and control spaces, meeting rooms, training rooms and special use spaces. These offerings will be extended across the CENTCOM Area Of Responsibility (AOR) when called upon.

“AVI-SPL’s federal practice is proud to support CENTCOM missions to help keep the United States and our coalition partners safe and effective through our secure technology and on-site managed service offerings. It’s our privilege to support the US federal government across the globe, especially here in Florida,” said Mike Garvey, AVI-SPL Senior Vice President of Federal Sales and Operations.

AVI-SPL’s dedicated federal practice launched in 2004 and has worked with all branches of the DoD as well as a majority of federal civilian agencies and 4th estate organizations.

Zero Harm @OutsmartOOH Conference

July 24th, 2024

Andrew Neale

The annual Outsmart Zero Harm Conference takes place in London on Wednesday October 23 2024 at 10:00 am at the Wellcome Collection.

The event will be filled with insightful talks, interactive workshops, and networking opportunities.

You will also be able to connect with industry experts and like-minded professionals to exchange ideas and strategies.

Date and time
Wed, 23 Oct 2024 10:00 – 13:30 BST
Location
Wellcome Collection

183 Euston Road London NW1 2BE United Kingdom

Registration can be found here.

Collaboration Key in Advancing #OOH Sustainability

July 24th, 2024

Tristan Cotterill

Earlier this week, Tuesday July 23, the Advancing Sustainability in OOH Advertising event was held on Gadigal Country, organised in collaborative effort between the OMA, JCDecaux, oOh!media and QMS.

The purpose of the event was to bring the outdoor advertising industry together, to discuss progress and actions for a sustainable future in OOH advertising. The event recognised that there are major challenges facing the media industry in the coming years and the key to success will be collaboration, thus it marked a substantial step in the right direction for the industry.

Elizabeth McIntyre, CEO of the OMA, opened the event, stating, “The intention for the industry today is to educate, on a broader scale, how some of our members are approaching the ESG opportunity, how we are collaborating with key stakeholders in our industry to address the issue, and as an industry how we hope to continue to work with Government to influence a better outcome for everyone. The footprint of our industry on the wider community is significant. A recent Deloitte Study finding that for every dollar spent in Out-of-Home, contributed a dollar to the economy. Not many people realise that it is the Outdoor industry contributes over $665 million to the economy that includes providing over 21,000 public infrastructure assets including bus shelters.”

The first panel discussion, Out-of-Home for good, featured Senator Jenny McAllister – Assistant Federal Minister for Climate Change and Energy, who was joined by CEO’s Steve O’Connor (JCDecaux), Cathy O’Connor (oOh!media) and John O’Neill (QMS) in exploring the role of OOH in driving sustainable change. The discussion was moderated by the CEO of the OMA, Elizabeth McIntyre.

Senator Jenny McAllister said “There is a global economic transformation underway as the world decarbonises. Australia is well positioned to take advantage of it, and we should all be optimistic about the opportunities it presents.”

The following panel addressed the industry collaboration needed for sustainability and saw Richard Bean, Executive Director, Ad Standards; Sophie Madden, CEO, Media Federation Australia; John Pabon, Sustainability author, consultant, and UN advisor, discuss the GARM framework, sustainability initiatives and greenwashing. This Discussion was moderated by Vanessa O’Hanlon, Senior PR & Comms consultant at oOh!media.

Subsequent to this, a panel featuring Alexandra Heaven, Head of ESG, JCDecaux; Sarah Young, Group Director – ESG, oOh!media; Joanna Georges, Head of ANZ, Scope3; Christopher Sewell, Co-Founder, Net Zero Media explored what action can be taken today on emissions reduction.

The concluding panel discussion, consisting of Nigel Spicer, General Manager, Cactus Imaging and Jose Sanz, Asset Development Director, JCDecaux, analysed the opportunities and challenges of classic banner materials and recycling.

Optimum Nutrition #3DOOH Campaign

July 24th, 2024

Adrian J Cotterill, Editor-in-Chief

Executive Channel Network (ECN) claims to have launched the biggest ever #3DOOH advertising campaign in partnership with Optimum Nutrition, the world’s number one sports nutrition brand.

As millions of people worldwide tune in to watch this year’s biggest sporting events including the Summer Olympic Games in Paris, Optimum Nutrition aims to captivate and engage audiences with its 3D campaign showcasing the brand’s premium range of sports nutrition products. In a world first, this 3D campaign will be displayed across 850 DOOH screens in the UK, France and Germany. This historic collaboration delivers an immersive 3D experience at scale, simultaneously across 3 countries.

“We are excited to partner with ECN to bring our innovative products to life using 3D technology. The Summer of Sport 2024 is the perfect backdrop for showcasing how Optimum Nutrition can help individuals perform at their best and unlock their full potential” said Hannah Darlington, Marketing Director – Southern Europe at Optimum Nutrition. “By harnessing the power of ECN’s DOOH network, we are redefining how brands connect with consumers in office environments, delivering an unparalleled visual experience.”

ECN’s DOOH office media network reaches audiences in high-traffic locations across major business hubs in 20 UK and European cities. Digital displays are strategically placed to deliver long dwell times, and to engage office professionals in a premium and trusted environment.

“We are delighted to collaborate with Optimum Nutrition and Talon International on this history-making 3D ad campaign, which illustrates how DOOH is delivering more immersive brand storytelling,” said Charles Parry-Okeden, Global CEO at ECN. “This solution exemplifies our commitment to innovation at scale and shifts the dial beyond one-off media screen stunts”.

Optimum Nutrition’s 3D campaign will immerse viewers in a visually stunning narrative, with their new Unlock More You campaign aligning perfectly with a heightened interest in sports and fitness.

ECN is a wholly owned subsidiary of Executive Channel Holdings (ECH).  

2024 @DPAAglobal Global Summit

July 24th, 2024

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the Omnichannel mix, announced this week initial speakers for its October 15 Global Summit to be held at Pier 60/Chelsea Piers during Out of Home New York.

Confirmed speakers include:

  • Shenan Reed, Global Chief Media Officer, GM
  • Mike Salette, Head of Media, Danone
  • Andrea Suarez, Global CEO, UM
  • Stephanie Helen Scheller, Managing Partner, Sustainable Solutions, Omnicom Media Group

Additional speakers will be announced in the coming weeks.

The DPAA Global Summit is the largest one-day media/marketing event of its kind. It has garnered a reputation for having top brands talk to the Out of Home industry about the growing role of the medium in their omnichannel strategies. Past speakers have included CMOs and Media Leaders from Walgreens, McDonald’s, Pepsi, Claire’s, L’Oreal and many others. The DPAA Global Summit attracts brands, agencies, OOH networks, business press, programmatic firms, content companies, research, data and more.

“The DPAA Summit is the meeting point our global membership,” said Barry Frey, President & CEO of DPAA. “Digital Out of Home is the fastest growing medium and this Summit is the chance for our members and the full industry to engage with top marketers and decision-makers.”

A limited number of sponsorships are available for this year’s Summit, please contact Zach.Sherman@dpaaglobal.com to take advantage of the range of opportunities.

Out of Home New York will be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.

JCDecaux Renews Macau International Airport Contract

July 23rd, 2024

Tristan Cotterill

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Macau, a joint-venture between JCDecaux (80% equity) and HN Group (20% equity), has renewed its exclusive advertising contract with Macau International Airport for a 10-year period, following a competitive tender process.

Running from July 1, 2024, this new contract strengthens JCDecaux’s presence in Macau and follows the award of the 15-year street furniture contract. Together with our Chinese airports concessions, this ensures a strong presence in the Guangdong-Hong Kong-Macao Greater Bay Area – one of the world’s most dynamic regions, home to over 86 million people.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are delighted to have been chosen once again by the Macau International Airport Company Limited following our longstanding 21-year partnership. This contract is a further recognition of JCDecaux’s expertise and ability to provide innovative and high-quality solutions for advertisers. Our commitment to excellence and to providing best-in-class service is at the heart of our enduring relationship, and we are proud that this has been recognised by CAM. We would like to thank CAM for their continued trust as we work to provide next-generation airport advertising products and services that can transform the airport environment and enhance the passenger experience. This will create a powerful platform for brand advertisers, promoting growth and innovation over the next decade and beyond.”

JCDecaux Macau has managed the advertising sales concession at Macau International Airport since 2003. Under the new contract, JCDecaux will introduce a programme of digitisation, deploying innovative technology, creative solutions and airport products to enhance airport services and experiences while generating advertising revenue. Looking ahead, the growth of Macau airport advertising will be driven by digitisation and a strong emphasis on environmental, social, and governance (ESG) principles while delivering results for advertisers.

CP Media Acquires Lamppost Banners

July 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

UK Yorkshire based outdoor advertising company CP Media has agreed a deal with its joint venture partner Lamppost Banners which will see it acquire the remaining 55% of the business.

Established more than 10 years ago, the joint venture has seen Lamppost Banners business double in size in the last two years, driven by the growing need for councils to maximise their revenue streams and promote and publicise their services and events on lampposts in high traffic areas, particularly those on main arterial roads.

Mike Brennan, the CEO of CP Media explained the rationale behind the deal “The lamppost banners industry has grown massively in recent years as has CP Media’s own business, and this has meant that operationally both companies are working across the whole of the UK, so it makes perfect sense to work together to improve efficiencies and synergies.”

This latest acquisition by CP Media follows the purchase of airport advertising company, Eye Airports and bus advertising company, Adverta, cementing the company’s market-leading position in outdoor advertising.

New Logos From @CES @CTATech

July 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

For more than 50 years, CES has been the stage where technology’s future comes to life, fostering creativity, partnerships, innovation and breaking news!

This year, they have some news of their own as on August 28, they are updating the CTA and CES logos, marking a significant milestone for the association and the world’s most powerful tech event. 

Why now you ask? This change comes at a pivotal moment — CTA’s 100th anniversary year and a time of unprecedented momentum for CTA, CES, and the industry they support and represent.

Save the date August 28, 2024.

VIOOH Partnership w/ @Intersection_Co

July 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

VIOOH has announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, a leading experience-driven out-of-home media and technology company with audiences across top US cities.

Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high density areas, adjacent to some of the largest retail brands, shopping districts, Fortune 500 companies, and key transit hubs – highly visibly to pedestrians and traffic alike.

Jean-Christophe Conti, Chief Executive Officer at VIOOH said, “This partnership is a great addition to our existing programmatic DOOH offering across the US. We’re always looking for new ways to unlock commercial opportunities for advertisers. Intersection has a wide range of digital screens across major US cities and we’re incredibly pleased to partner with this industry leader. We hope advertisers, both those within the US as well as new overseas buyers looking to better target American audiences, will maximise this new partnership and the opportunities it brings.”

Through this partnership with VIOOH, US and International buyers will be able to programmatically access Intersection’s over 6,500 street and transit screens in 13 designated market areas (DMAs) and 90 airports through VIOOH’s real-time Trading Manager platform.

Chris Grosso, Chief Executive Officer at Intersection said, “We’re pleased to partner with VIOOH to bring prDOOH to more buyers across the US and globally. Our media is located in well-travelled locations and can connect brands with the right audience. The integration with VIOOH will bring even more opportunities for brands to engage with diverse audiences, and buy and measure out-of-home media in the same way as online, mobile, and other digital media.”