oOh!media acquires Junkee Media

June 28th, 2016

Adrian J Cotterill, Editor-in-Chief

Australia’s oOh!media Limited (ASX: OML) has entered into an agreement to acquire privately-owned on-line content and publishing company Junkee Media Pty Limited.

Junkee Media is one of Australia’s fastest growing and most innovative Millennial focused new media companies. Its online publications – Junkee, inthemix, FasterLouder and native content platforms AWOL and The Cusp – attract more than 1.25 million Australian unique visitors a month and reaches more than 5.5 million Millennials through its social channels every week.

The agreement will see oOh! acquire 85% of Junkee Media for AUS 11.05m (equivalent to a valuation of AUS 13.0m for 100% of the company), with a right to acquire the remaining 15% of shares from the three remaining Junkee Media shareholders.

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Beauty Brand, NARS use Verifone Media DigitalTops

June 28th, 2016

Maddie Cotterill

London’s Covent Garden is known as being a busy retail area with a mix of high end, and high street stores. NARS Cosmetics is the latest store to open in Covent Garden’s beauty quarter.

NARS_DigitalTopImage_34

To spread awareness of the new store, NARS have launched a geo-targeted DigitalTops campaign to ensure they reach busy shoppers and inform them of the new store. A general branding message plays within a 2km radius of Covent Garden meaning they are getting their brand in front of consumers in key areas of high footfall. Between a 1-2 km radius, a specific Covent Garden store message is played to build awareness and to drive footfall to the new store.

Verifone Media’s HD DigitalTops can allow a brand to target specific audiences at a narrowed down location as granular as a street. This is great for reinforcing a message within close proximity to a desired location. Sales and Marketing Director Jim Cohen told us “The Verifone Media DigitalTops offering gives brands the opportunity to target consumers in desired areas with relevance. The NARS campaign is a great example of this, the fact we are able to run two ads, with slightly different content down to difference in proximity means the right message is reaching the right audience at the right time. We hope to keep using DigitalTops in this way to really drive a brand message in areas key to their audience, and keep testing the capabilities of our Digital product.”

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With 200 HD DigitalTops on the road they can’t be missed, so keep an eye for them when you’re out and about around London.

Scala Certifies (More) Chrome Devices for Digital Signage

June 28th, 2016

Andrew Neale

Scala, Inc. this week announced that it has independently certified a couple of devices for use in displaying dynamic digital solutions built on the Scala platform.

ASUS ChromebitThis certification extends Scala’s support for the Google family of affordable, reliable and secure digital signage options following Scala’s certification of the Chromebox back in January.

The Scala Enterprise Player for certified devices, used in conjunction with Chrome Device Management and available in the Chrome App store, is capable of delivering rich, dynamic content with smooth playback.

Scala’s certification process involves an extensive series of tests such as media compatibility, performance under both typical and extreme loads, long-term stability and robustness and thermal testing. The certification of the two additional devices allows for flexibility and assurance that end users are choosing the right device – a critical aspect of any digital signage solution – to meet their project specifications. Using the Scala platform, customers can easily deliver interactive HTML5 content, advanced scheduling and screen zone division with independent playback in each zone, creating an impactful way to communicate with their audiences. The devices connect directly to Scala Enterprise Content Manager, communicate over HTTP/HTTPS and offer maintenance statistics, health and logging.

Peter Cherna Scala chief product officer told us “With the successful certification of these devices, customers can confidently deploy their solutions based on Scala’s fastidious test process following Google’s rigorous device specifications. Devices that pass our strenuous testing regime are the best choices for the stability at scale that our customers deserve and for which we are renowned. We have high confidence that Chrome devices from other manufacturers will also effectively perform.”

One of the devices certified is the ASUS Chromebit. Chromebit is small in size – a single device is only a few inches long – and is a powerful, low-cost solution for a budget-conscious project. Scala’s secure content management system and Google’s self-contained environment ensure users that even if a device is lost or compromised, the media assets remain secure.

A full list of Scala certified devices is available and contains the most current information here.

Nice Cineplex Digital Media Videowall Installation

June 28th, 2016

Andrew Neale

Cineplex Digital Media continue to do some nice installations, this one was recently seen at at BMO’s flagship location, First Canadian Place in downtown Toronto.

BMO Video Wall

The digital wall in the FCP concourse is a highly engaging and multi-sensory experience where BMO is bringing to life their brand promise of ‘We’re Here to Help’ in a meaningful way. Made up of two video walls (15 x 55” screens per wall), passers-by can use the video wall within the concourse to find key information about their commute.

The hope is that in the 30 seconds or less that people pass by, they are inspired, curious, surprised and entertained, while finding BMO’s interesting trivia facts and tidbits, plus weather and train schedules, helpful to getting through their busy days.

The first creative piece featured on the video wall is titled ‘Inclusion.’ Created for PRIDE Month and designed by Cineplex Digital Media’s own creative team, the piece is a celebration of diversity, inclusivity and acceptance. It depicts a story of an individual’s journey of growth and finding acceptance. The piece, which will be showcased from June 23, 2016 through to mid-July, further demonstrates BMO’s commitment to Pride and overall Diversity and Equality.

Cineplex Digital Media played a key role in developing this digital strategy for BMO from solution development, installation and content strategy, to dayparting, creative strategy and content development. Cineplex Digital Media has had a relationship with the Bank of Montreal for over four years, handling its in-branch digital merchandising.

Agosto Launches Google-based Digital Signage Solution Skykit

June 28th, 2016

Adrian J Cotterill, Editor-in-Chief

Agosto Inc., a tier 1 premier Google for Work partner, this week announced yet another digital signage platform – this time a product called Skykit, described as a born-in-the-cloud digital signage content management system.

logo agostoThey also announced that Linda Hofflander has joined the company as Vice President, Global Channels and Alliances for Skykit.

Skykit is described as the first and only end-to-end Google-based digital signage solution (though we are not sure that is technically true).

Like all good digital signage platforms, for indeed, what good would a content management system be if it did not do this – it easily distributes content to any screen, anywhere in the world (wow!)

The CMS is built on the Google Cloud Platform to run all centralized services for Skykit. End users have the ability to control, collaborate, and send content to any number of displays from Google Drive and Apps. Users can create content in the platforms they already use today. Users control what to share and when to share it, creating seamless transitions in their displays. Content updates can be made in real-time using mobile devices.

Agosto CEO Irfan Khan said “Skykit has experienced very healthy organic growth since its release earlier this year. We’re in an excellent position now to focus on building a partner ecosystem, and Linda is the perfect fit for this strategy. We’re absolutely thrilled to have her join our team.”

At Agosto, Linda Hofflander will focus on curating a partner community for Skykit that includes Channel Partners—distributors, DSIs, and VARs with vertical expertise; and Strategic Alliances to provide hardware, software, implementation services, content creation services and other solutions.

We haven’t seen or heard of Skylit before but we are told that early adopters of Skykit include companies in the food service, retail, education and ad networks industries.

About Agosto

Founded in 2001, Agosto is a cloud services company that helps organizations leverage Google for Work products in the private and public sectors, providing technical solutions, change management and training, custom development, migration and deployment from legacy systems, ongoing admin support, and product development. Agosto is the second largest Cloud Platform reseller globally, and was named Google Global Partner of the Year for Cloud in 2013. The company has been included in the Inc. 500 | 5000 four times. Headquartered in Minneapolis, Minn., and with offices in Toronto, Ontario, Agosto’s clients include 1-800-Got-Junk?, the state of Wyoming, Unilog, Groupon, Jaguar Land Rover, and the Library of Congress, among others.

Jaguars Select @NanoLumens For New Video Installation

June 28th, 2016

Gail Chiasson, North American Editor

The Jacksonville Jaguars, Florida-based professional football team has selected NanoLumens to outfit the newly renovated US Assure Clubs inside EverBank Field with brand new video installations designed to take fan engagement to a new level on game day.

nanolumens_logoNanoLumens will be installing six 2.5MM NanoSlim Engage displays across both the East and West US Assure Clubs, including a screen in each lower club area measuring 19’x 11’.

“When we began planning the US Assure Club renovations, we knew that the display technology installed needed to be deeply engaging for our fans,” says Mark Lamping, Jaguars president. “We chose NanoLumens because of the company’s proven track record in designing interior visualization solutions that set new standards for fan engagement. The six NanoLumens displays being installed inside the US Assure Clubs will allow our season ticket members to experience every play of every game like they are on the field with the team.”

The NanoSlim installations will provide seamless, high-quality screen resolution that can be viewed at any angle without distortion or color shift. In addition, each of the six displays will be connected, allowing the content to be easily and simultaneously controlled in every location. The video displays will also be available for use for private events, adding yet another amenity to the US Assure Clubs.

“We’re honored to be a part of the Jaguars team,” says Rob Jackson, NanoLumens vice-president of sports and arenas. “The new US Assure Club upgrades are going to change the way fans watch the game in EverBank Field throughout the upcoming seasons. This new project with the Jaguars is a great addition to our list of top-tier customers in the sports and live event space, such as the AmericanAirlines Arena, home of the Miami HEAT; TD Garden, home of the Boston Celtics; and Gillette Stadium, home of the New England Patriots.”

This installation is part of the $90 million investment announced by the Jaguars and the City of Jacksonville in January. The US Assure Club improvements are part of phase 1 of this investment. The renovations are scheduled to be complete before the Jaguars’ first preseason game, scheduled for August 20, 2016m against the Tampa Bay Buccaneers.

Havas Media Group Launches Adcity

June 28th, 2016

Maddie Cotterill

Havas Media Group is launching Adcity, what it describes as, a new global network focused on connecting brands and consumers across everyday life activities, through both Out of Home and local cross media communications.

logAdcity01dAdcity was first launched in December 2014 in France, where it now has more than 100 employees across six local offices. With an exclusive geo-data approach, the agency says that is the first data-driven, cross-channel, above-the-line/below-the-line, geo-local expert. The agency has won top prizes at the Grand Prix Stratégies des Stratégies Media, the Grand Prix Stratégies / Amaury Medias du Luxe, the EFFIES France and La Nuit des rois awards.

Matthieu Habra will lead the new global network. Previous to Havas, Matthieu led Posterscope, the OOH entity of Aegis Media France, and then Screenbase, the Digital OOH structure at Posterconseil group, before joining Havas as Co-Président of Havas 360, then Managing Director of Havas Media France. Matthieu reports into the global senior management team at Havas, and will be responsible for strategy, innovation and network deployment.

Matthieu Habra told us “With its vision of audience planning, Adcity offers clients a data-driven approach thanks to its exclusive, proprietary technology platform Adcity Solutions, now deployed internationally. Adcity Solution integrates consumer socio-demographic, behavioral, mobility and media data to more efficiently accompany clients through a perfect understanding of their business challenges and their consumers at their most granular geographic level in each country. The exponential increase in the digitalization of media, the arrival of new technologies, and real-time data have profoundly transformed the way we approach OOH and local communications. Adcity will further enhance its worldwide data approach, most notably with the inclusion of mobile data.”

Adcity is now deploying operations across 35 offices via 300 local experts across Europe, Asia, North America and Latin America. The global rollout will see additional offices opening in Europe, US and Asia. In addition, in order to implement fully integrated solutions for clients, the new network will work closely with other Havas Group pure players, including Socialyse (urban communities), Mobext (cross mobile activation) and Ecselis (performance marketing).

About Adcity

Adcity is the pure player agency of Havas Group dedicated to Out of Home and proximity communications. Its mission is to propose local and multi-local communication strategies to clients through a powerful mix of OOH formats and locations, digital acceleration, new technologies, geo-fenced and real-time data, and creative thinking, fully integrated and cross-channel. Thanks to a proprietary data tool (with more than 10 million data points), Adcity is the first data-driven, cross-channel, online and offline, geolocalized communication agency. Adcity is also capable of accompanying clients on integrated communication problems: Media – Data – Creative. Adcity guarantees close relationships with its clients through more than 300 local experts in 35 offices across Europe, Asia, North America and Latin America.

First Comprehensive DOOH Ad Network at MSP w/ @CCOutdoorNA

June 28th, 2016

Gail Chiasson, North American Editor

Clear Channel Airports, a brand division of Clear Channel Outdoor Americas, has signed a new 10-year partnership with the Metropolitan Airports Commission for the advertising concession at the Minneapolis-St. Paul International Airport, effective July 1, 2016.

Clear Channel Airports logoCCA becomes the first media company in over 13 years to offer a singular, comprehensive advertising platform enveloping the entirety of MSP’s Terminals 1 and 2, reaching all 36 million passengers who pass through the airport annually.

This agreement makes CCOA the premier out-of-home media provider in the Twin Cities, also offering brands 53 strategically placed roadside digital billboards across the region, including recently built digital signage on airport property at MSP.

The enhanced advertising program implemented by CCA at MSP will include iconic, state-of-the-art digital assets, terminal-wide digital networks, product enhancements and highly marketable inventory consistent across all concourses visible to MSP passengers.

MSP is the 16th busiest airport in North America and the second-largest hub airport for Delta Air Lines. An estimated 45% of passengers connect through MSP to other flights, while 55% consider the airport as their originating or destination point.

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NanoLumens Named 7th Fastest Growing Lower Middle-Market Company At 2016 Georgia Fast 40 Awards

June 27th, 2016

Gail Chiasson, North American Editor

Atlanta-based NanoLumens was named the 7th fastest growing lower middle-market company by The Atlanta Chapter of the Association for Corporate Growth at its 2016 Georgia Fast 40 Awards Dinner and Gala held June 23rd in Buckhead, Georgia.

nanolumens_logoThe annual event, which draws some 600 leaders from the Atlanta business community, recognizes the top 40 fastest growing middle-market companies in Georgia.

“The companies honored this year’s awards gala exemplify ACG’s focus on driving middle-market growth and demonstrate the strength and significance of this sector in Georgia,”
said Denise Boyd, ACG Atlanta Chapter President. “NanoLumens is certainly one of the state’s stand-out high tech success stories. Their commitment to quality, customer focus, and team building has resulted in the creation and growth of a world-class technology leader whose installations can be found at hundreds of locations around the world. The 14,500 members of ACG salute NanoLumens for what it has achieved to date and we look forward to what it will create tomorrow.”

In accepting the award, NanoLumens CEO Richard Cope praised the company’s 100 plus employees, “who prove day in and day out that it is still possible to grow and expand around the world without losing sight of the core values that made the company a success in the first place: teamwork, a commitment to exceed every customer’s imagination, and an unrelenting quest to innovate at every level of the company.“

Applicants were required to submit three years of verifiable revenue and employment growth records that were validated by national accounting firm Cherry Bekaert LLP. An ACG Selection Committee evaluated each application and conducted in-person interviews with all qualified applicants. All 40 companies selected for this year’s program are for profit, have their headquarters in Georgia, and reported 2015 annual revenues ranging from $15-million to $500-million.

The lower middle-market honorees had more than a 99% weighted growth rate, and the upper middle-market honorees had more than a 53% weighted growth rate.

Jaguar’s Data-Driven #FeelWimbledon Campaign

June 27th, 2016

Maddie Cotterill

Jaguar this week launches its Wimbledon campaign, using Out-of-Home to amplify excitement around the event. #FeelWimbledon has been deployed across JCDecaux’s London Digital Network (LDN), iconic Roadside Large Format sites and Waterloo Station media until July 10th.

Jaguar F Pace Wimbledon Warterloo

Jaguar’s #FeelWimbledon campaign at Waterloo station will keep commuters updated on the action from the tournament via displays across the biggest indoor screen in Europe.

Robert Herd, Head of Communications at Jaguar Land Rover said “OOH is the perfect way to build excitement during such an iconic British sporting event. Alongside the VR stand and match updates, it will no doubt drive interest and engagement from commuters travelling in from far and wide.”

The campaign will also run on the station’s brand immersion zones, Transvision and D6 screens, banners, as well as floor media, which will direct commuters to a bespoke virtual reality (VR) stand, which places users in the shoes of Jaguar UK brand ambassador, Andy Murray.

#FeelWimbledon is powered by real-time data supplied from IBM and JCDecaux’s SmartCONTENT technology; a dynamic delivery platform which serves the right creative, at the right time, and to the right place. The data used includes live weather forecasts, match countdowns, live scores and fastest serve data.

The creative focus of the campaign centres on paralleling tennis ‘moments’ with similar shots of Jaguar models to promote its brand pillars; one example is a clip of a tennis player diving to bat a ball, sidelined with a moving Jaguar car to promote the Jaguar’s ‘#FeelWimbledon’ creative platform.

The #FeelWimbledon campaign is also running on JCDecaux’s wider LDN and Rail D6 network as well as iconic Roadside Digital Large Format sites.

The media was planned and booked by Kinetic and Mindshare.