Live Flight Date Welcomes Brits Home 4 British Gas

October 24th, 2014

Maddie Cotterill

As temperatures across the UK drop, the British Gas team behind Hive Active Heating this week launched what is claimed to be the world’s first digital out-of-home campaign to use flight data to solely target British travellers as they touch down in Britain.

British Gas has partnered with international agency PSI and DOOH specialist Liveposter to target the 8.8 million UK residents who will return home through London Heathrow (T1, T2 & T4) and London Gatwick this winter.

Liz Jones, managing director of PSI, said: “Hive Active Heating is the first of many products that will be using data to be smarter about how to target travellers. Using live flight and campaign planning data from PSI’s Global Planner tool, along with Liveposter’s expertise in DOOH and data, products like Hive Active Heating can now turn international airports into highly targetable, measurable OOH environments. Brands can ensure they engage their target audience with personalised, specific messages via digital screens, and improve the efficacy of national and international campaigns.”

In deals with media owners JCDecaux and EYE, returning passengers will be welcomed home with bespoke messaging which relates to their holiday destination. For example, passengers returning from Malaga in Spain will be encouraged to ‘Keep the Malaga mood with Hive Active Heating.’ The activity forms part of a national OOH campaign planned by Carat and Posterscope for Hive Active Heating, which enables customers to control their heating and hot water remotely via mobile, tablet or laptop.

Rob Elms, sales director at JCDecaux Airport, said: “It’s fantastic to see Hive Active Heating harness our digital Out-of-Home network at Heathrow in such a dynamic and innovative way. By tapping into the mind-set of passengers who are travelling home, they have taken advantage of the unique opportunity to promote Hive Active Heating using relevant and topical content in areas of high dwell-time at the world’s largest international airport.”

Sarah Parkes, Managing Director at Eye Airports, said: “Airports are a hotbed of creativity powered by big data. This campaign has showcased the many capabilities of DOOH advertising and through collaboration with our partners we have created a unique, media first campaign to effectively and efficiently reach passengers as they arrive back from holiday”.

The campaign for Hive Active Heating marks the first implementation of a new international hub package from PSI and Liveposter called Liveposter Airports. The package enables brands to exploit the opportunities that dynamic digital creative offers to deliver the right message at the right time and to the right audience. Brands can now create, schedule and publish digital ads to major airport media owner networks across nine global hubs, including London Heathrow, London Gatwick, Dubai, Singapore, Istanbul, New York JFK, Barcelona, Moscow and Frankfurt.

Dan Douglas, founder of LivePoster, said: “We’re really excited to be rolling out our first global product with Liveposter Airports. It’s a unique offering at this scale for advertisers to maximise digital OOH in major airports around the world, enabling them to tailor their messaging for global and local audiences using real time data and dynamic content to ensure maximum impact.”

Liveposter Airports uses flight, time, location and weather data to improve audience targeting for brands. All ads are centrally managed via an easy-to-use online interface, providing complete control of the creative messaging and targeting by audience.

Christian Massmann Joins eyevis Group

October 24th, 2014

Maddie Cotterill

eyevis has appointed Christian Massmann as its new Chief Executive. Daniel Meindl joins the management board as Head of Finance and COO.

new-management-board-eyevis

From left to right; Christian Massmann, Daniel Meindl und Heiko Schaich.

The technical departments and product developments remain under the leadership of Heiko Schaich, company founder and Chief Technical Officer of the eyevis Group.

Christian Massmann succeeds Michael W. Nagel as CEO

Before joining eyevis, Massmann held a number of leadership roles in the international TV and internet industry. He was most recently responsible for the world-wide sales of ZDF, a leading German broadcast organization, and served as CEO for different companies for production and digital services which were part of one of Europe’s largest media groups.

Daniel Meindl will coordinate the finances and organization of the eyevis Group which comprises subsidiaries in France and Spain but also the German technology companies Teracue eyevis and STiNO eyevis. Among others Meindl held the position as CFO at Fujitsu Siemens Computers, Inc. USA, and at arvato Digital Services.

Two Promotions At Zoom Media

October 24th, 2014

Gail Chiasson, North American Editor

Nathalie Mignault is now sales director of Montreal and Line Delisle is the coaching and training director for the province of Quebec for Zoom Media, Montreal.

line_delisle_sLine Delisle has been an account director at Zoom Media since 2003. She began her career at Courrier de Portneuf, where her four years were spent first as a sales representative and then as a general director. These positions enabled her to hone her skills in both sales and management. Subsequently, Line was offered the position of sales director of two television stations in Saguenay, affiliates of Radio-Canada and TQS, where she remained for 16 years.

Line is passionate about communications and media and her dynamic personality allows her to bring people together within the industry. She distinguishes herself by her effectiveness, her listening skills and her ability to seek out solutions to difficult challenges. Her strength lies in her ability to build solid business relationships with her clients.

nathalie_mignault__sNathalie joined the Zoom team in 2012 as senior account director. Armed with 16 years of media experience, she has an impressive industry expertise and has established an important list of contacts. Her outstanding organizational and communication skills make her the ideal candidate for this management position. She previously worked at Communications Voir, where over 14 years, she gained extensive experience in print and web. Nathalie possesses expertise in project management, which she believes begins with building a strong foundation.

“We have entrusted Line, with Nathalie by her side, to re-examine the management of our sales team in Montreal. They have been given the mandate to develop an entirely new sales structure,” says Francois de Gaspé Beaubien, chairman and chief coaching officer, Zoom Media. “We predict a progressive style ranging from their approach to client solutions to the support systems they establish for the sales team.”

Donna Hampton Joins Telecine

October 24th, 2014

Gail Chiasson, North American Editor

Donna Hampton has joined Telecine as managing director, effective immediately.

TELECINE_Donna Hampton.1A longtime friend of James Fine, president of Telecine, and his partner Chantal, Hampton came from Australia last summer to vacation AND decided to make Montreal her home, leaving the two offices of her own Capitol Productions firm in Sydney and Tokyo in capable hands to devote her time to “this new challenge.”

She is also the incoming president of IQ, the International Quorum of Motion Picture Producers, an organization of 87 members across 46 countries.

“My background is as a producer,”
said Hampton. “This includes providing brand strategy, marketing and advertising along with production execution, budgeting and scheduling for a range of brands such as Coca-cola, McDonalds, Volkswagen and Toyota. I have worked with budgets from $30,000 to $4 million for any single project, producing material across all media platforms – and now with a focus on digital signage.

“I am looking forward to working more closely with Telecine clients in determining their wants and needs – and then offering how best we may assist and work with them. It is the complete involvement that I most enjoy: from establishing the brief – to conceptualizing – the production process – and then the installation . It’s great to see a project come to fruition – and then, of course, to realize the results, to work with our clients in achieving what their own ROI may be.”

While we had met Hampton while she was vacationing last summer, we met again at DSE ONE during New York Digital Signage Week, her second day of the job.

“I’m having a wonderful day – meeting so many people that are so engaged in their industry,” she said. “It appears to be exciting times with the realization and understanding of the many opportunities that DS technology offers.

“This is where I may be of most benefit to our clients: in creating creatively entertaining content specific for our clients’ brief.”

#Movember Hello Girls @MovemberUK @Outdoor_plus

October 23rd, 2014

Maddie Cotterill

Outdoor Plus is running a campaign for Movember across its digital screens in London, including Vauxhall Cross (shown below).

Movember Hello Girls Vauxhall Bondway[2][3][2][2] copy[2]

The eye-catching creative features writer Jack Dyson, who was himself diagnosed with testicular cancer, raising awareness for Movember.

Jack Dyson said: “It’s really exciting to see what started out as an idea between two friends blown up to such magnificent proportions. The screens are amazing. They said I was big but I didn’t quite appreciate that till now.”

Experiencing first hand the worry and fear that comes with being diagnosed and going through the process of surgery, Jack decided to do something for men’s health and signed up for Movember. His friends challenged him to re-create the famous Burt Reynolds iconic nude rug shot if he raised more than GBP 1,000. Jack quickly surpassed this target and so had to pull off this hairy homage to the great man. With the help of a few willing (and close) mates, he made this epic photo happen – and to make even more out of this furry fabrication (that’s not all Jack’s chest hair), Jack posted a print of the photo to everyone who donated GBP 10 to him.

Grant Branfoot, sales director at Outdoor Plus, said: “We’re proud to be supporting Movember and raising awareness for such a great cause. Running on two of our premium digital screens at Euston Road Underpass and Vauxhall Cross, the eye-catching creative should create a talking point, making men more vigilant about this important aspect of their health.”

Get Set for Bubbles, Motion@Waterloo

October 23rd, 2014

Maddie Cotterill

UK retailer Argos has this week launched yet another innovative element to its new campaign ‘GET SET GO ARGOS’ – a digital out-of-home game allowing commuters at London Waterloo and Euston Stations to compete for bundles of Argos prizes.

Waterloo_Station_Bubbles

Developed specifically for Motion@Waterloo, the UK’s largest single indoor digital billboard, interactive game ‘Get Set for Bubbles’ promises an unprecedented spectacle for the station’s 300,000 daily commuters and marks the 40 metre screen’s first outing as a platform for real-time mobile interaction.

Commuters will use their smartphones to play via a dedicated mobile site. They will compete against up to three other players to pop Argos’ high-definition, visually spectacular multi-coloured bubbles as they float across the white ‘third space’ that marks the backdrop for CHI&Partners’ ‘GET SET GO ARGOS’ campaign.

Created by CHI&Partners and Candyspace, with media planning and buying from Mindshare and Kinetic, the game uses advanced technology, including a dynamic queuing system and real-time smartphone-to-screen connections, to create a fun and engaging multiplayer experience.

Waterloo_Station_Prizes

Carl Nield, Head of Brand Marketing, said “Mobile channels present a huge opportunity and with the number of customers using mobile devices to shop with us continuing to grow, we wanted to create a fun and interactive way for them to engage with Argos in a convenient location. We are proud to be the first retailer to use the prestigious Motion@ screens in such an innovative way.”

Sales via mobile devices now represent 22 per cent of total Argos sales, growing by 45 per cent in the 26 weeks to 30 August 2014.

Chad Warner, Digital Creative Director at CHI&Partners, said: “‘Bubbles’ is an ambitious technological project which, combined with the game’s visually spectacular look and feel and the top brands Argos are giving away as prizes, represents the retailer’s new direction and focus – offering a premium, cutting-edge experience for modern shoppers.”

Playing at Motion@Waterloo on 24th, 27th and 28th October and Motion@Euston on 30th and 31st October, ‘Get Set for Bubbles’ will enter players into an hourly prize draw for vouchers, as well as a daily prize draw to win a bundle of products from some of the retailer’s top brands, including Beats, Nikon, Samsung and Dualit.

A stand-alone mobile version of the game will also be available at train.getsetforbubbles.com for those commuters who aren’t able to stop and play, which will also be promoted through social activity by The Social Practice.

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‘Twas A Thought-Producing Day, It Was!

October 23rd, 2014

Gail Chiasson, North American Editor

What a day!

The DailyDOOH Investor Conference took place Wednesday (Oct. 22) before 90+ senior executives from digital networks, investment houses, consultancies and industry-related companies, and I doubt there was anyone in the room who went home without having learned something or having thoughts to ponder.

DDIC2014 - Opening

From the very first speaker to the end of the day, topics were raised, discussed and questioned.

Hot among them was programmatic buying, which some people believe can’t be done – at least, not easily – in the digital signage sector. Raised initially by the first speaker, François de Gaspé Beaubien, chairman and chief coaching officer, Zoom Media, it was again brought up during the speeches by several others during the day.

Among the things we learned on that topic was that Zoom will be ‘inventory testing’ it in early 2015. We also learned that soapbox session speaker Dirk Huelsermann, manager of VUKUNET in Europe, doesn’t like it at all. And Jim McLaughlin, CEO, Signal Outdoor, attending from Atlanta, Georgia, is among those concerned that it could lower CPMs.

We also heard the recurring theme, both among speakers and from others during the networking breaks, that nobody likes the name of ‘digital place-based’ under which many networks operate. We heard some alternate suggestions, such as ‘public video’ by de Gaspé Beaubien; ‘environmental media’ by Lisa Cohen, manager of environmental media at Bloomberg LP; and – possibly this writer’s favourite among the three – ‘location video’ by Dominick Porco, chairman and CEO, Adspace Digital Mall Network.

New York Digital Signage Week and its events have also brought a mix of nationalities. So far, I’ve personally talked with people from the US, the UK, Canada, France, Sweden, Turkey, Dubai, and Switzerland, among others.

We’ll be writing what several of the individual speakers had to say at The DailyDOOH Investor Conference, and, no doubt, at Thursday’s conference on Digital Signage for Employee Communications, over the next few days, so stay tuned!

The DailyDOOH Investor Conference Underway In New York

October 22nd, 2014

Gail Chiasson, North American Editor

Adrian Cotterill, editor in chief of DailyDOOH, and Steve Nesbit, managing director of Prestonwood Trail Holdings LLC, Dallas, have been running through the numerous major acquisitions that have happened throughout the year.

The room is full of CEOs, CFOs, investors and senior exeutives.

First speaker François de Gaspé Beaubien, chairman and chief coaching officer of Zoom Media, says that half of all campaigns will be multiscreen by 2016.

Astral OOH Chooses @AyudaSystems ’ Splash

October 22nd, 2014

Gail Chiasson, North American Editor

Astral Out-of-Home has chosen Montreal-based Ayuda Media Systems’ Splash digital signage software CMS and player to manage the content, playback, and reporting of ALL its digital assets in Canada.

Astral-Out-of-Home, a division of Bell Media, is one of Canada’s largest and most recognized OOH operators whose traditional and digital media assets reach millions of Canadians in several major Canadian cities.

Demonstrating how smooth and effortless the transition has been, in just one month Astral Out-of-Home has already implemented Ayuda’s Splash player on many of its high profile digital billboards in most major Canadian DMAs including Montreal, Vancouver, Calgary, and Edmonton. The rollout will continue quickly to all of Astral Out-of-Home’s digital assets in additional prime locations within Toronto, Montreal, and Quebec City on digital billboards, airports, and downtown street furniture and digital columns.

“At Astral Out-of-Home, we take pride in being Canada’s innovation leaders in digital out-of-home advertising,” says Benjamin Mathieu, director, business development, transport, and technologies, Astral Out-of-Home. “Our partnership with Ayuda Media Systems solidifies that position. Ayuda Media Systems’ Splash digital signage software was chosen because it’s perfectly suited to our operational needs and is tailored to support the growth of our multiple Digital networks as well as continuing to meet and exceed our clients’ high standards.”

“This is a signature win for Ayuda,”
says Daniel Fleischer, Ayuda’s vice-president of global business development. “Astral Out-of-Home’s RFP process for this project was one of the most rigorous we’ve ever seen, and it’s an honour to have won it. This home-turf win is especially meaningful given the plethora of digital signage vendors right here in Montreal.

“A premiere company like Astral Out-of-Home commands excellence from all its partners, and choosing Ayuda is an honour that could only be bestowed upon a best-in-class digital signage software vendor.”

Andreas Soupliotis, Ayuda’s CEO, says, “Ayuda is delighted to be powering some of the most prestigious, high-traffic, digital locations across Canada. The deployment continues to proceed smoothly, and everything about the project just works. We’re looking forward to assisting Astral Out-of-Home as they continue to rapidly enlarge their digital footprint to major Canadian markets.”

Ayuda Media Systems has been providing the DOOH industry with the world’s most sophisticated media management platform for over 11 years. As the developers of The Ayuda Platform (which notably includes the trademarked services Juice, Splash, BMS, Zest Rewind, Cerebro, and Nirvana), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 1.2 Million advertising faces globally.

Astral Out-of-Home is one of Canada’s leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia.

AccentHealth New Exam Room Patient Education Offering

October 21st, 2014

Maddie Cotterill

AccentHealth, the leading patient education media company at the point-of-care, has announced that it is extending its educational services into doctor office examination rooms. The company is launching an exclusive media offering with content from Harvard Medical School to educate patients on key health conditions and treatment options. Patients will be informed by content from Harvard Medical School physicians that is relevant to the purpose of their office visit, which they can access on a digital tablet, smartphone, or in print.

AccentHealth now provides educational content throughout the patient’s doctor office experience. 17 million patients per month watch AccentHealth’s exclusive CNN health and wellness television network while in their physician’s waiting room, which provides them with healthy living advice, condition management information and the latest medical news. The new AccentHealth exam room network provides reference information on specific medical conditions, and contributes to a productive and informed dialog with their doctor. Information is also available online for reference before and after the office visit.

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