DailyDOOH

DOOH Academy, the leading provider of education on digital and programmatic for the out of home (OOH) media industry, has announced the launch of its newest certification course, The Billboard Operators Guide to Digital & Programmatic.

DOOH Academy’s newest online certification course focuses on helping independent billboard operators understand the opportunity for revenue growth from programmatic including tips on how to get started, and how to maximize revenue. The course specifically focuses on independent billboard operators and is taught through interviews with 14 industry experts.

“In 2023, approximately 15% of all digital out of home (DOOH) media revenue in the U.S. (and a higher % in some other markets around the world) was purchased programmatically. This number is forecasted to grow incrementally for the next many years,” said Jeff Gunderman, Founder of the DOOH Academy. “If Billboard operators do not embrace programmatic, they are leaving money on the table and risk losing business as advertisers continue to shift more of their budgets to measurable programmatic media.”

DOOH Academy’s Billboard Operators Guide is designed to educate independent billboard operators on several important concepts with respect to programmatic DOOH:

• It is typically easy to connect your inventory.
• Programmatic revenue can be 10% to 15% or more of your total digital revenue.
• Smaller independent operators with only a few digital boards can participate.
• Operators with inventory outside the top 20 DMA’s can participate.
• It can be profitable business; it is not a race to the bottom.
• There are monetization partners who can help you grow your programmatic and digital revenue; you do not need to have the expertise internally.

“In 2024 we focused on programmatic connectivity, and best practices and expect to end the year with more than 10x the prior year’s programmatic revenue. Programmatic is now an important component in our overall sales and revenue strategy.” said John Murrow, CCO, Trailhead Media. “We utilize 3rd party monetization partners to help us drive programmatic revenue and that combined with our focus on optimizing our network, is working. Programmatic also enables us to drive national revenue to boards that have traditionally primarily hosted local media.”

The course also serves as a guide for digital planners and media buyers to understand the opportunity to tap into digital billboard inventory when making omnichannel programmatic media buys.

You can register for The Billboard Operators Guide to Digital & Programmatic Certification Course today at courses.doohacademy.com to get certified in this or another DOOH Academy digital and programmatic course. Also available is the Digital & Programmatic Fundamentals Certification Course which is an excellent starting place if you are new to programmatic or need a solid refresher on how everything works. Use code DOOH20 to save 20% on the cost of any course.

Beyond Ordinary Events, Inc. (BOE)’s POSSIBLE, the premier marketing tentpole announced that it has been acquired by Hyve Group, one of the world’s leading organizers of next-generation events.

We are told that by joining forces, Hyve and POSSIBLE will combine resources to deliver a unique platform and experience that continues to bring marketers, business leaders and visionaries across the marketing, media, and technology industry together to be inspired, to drive progress and deliver solutions around their most challenging marketplace issues.

Read the rest of this entry »

AV technology pioneer Peerless-AV has announced that it is embarking on a dvLED Roadshow in partnership with 7thSense, Absen and NovaStar touring across Europe this September.

Taking place at Midwich Group country locations and Absen regional showrooms, the roadshow will incorporate specialist training and hands-on practical sessions on all the elements of a dvLED video wall installation, from mounting structures to display specifications to content control and image configuration.

The objective, in one day, is to educate and equip dealers, system integrators and consultants with all the tools and skills necessary to install a fully operational dvLED video wall system, with ease. Visit the event website to register.

Starting in the UK at Absen’s new regional showroom, located in Theale, Berkshire, the roadshow will continue to the North West of England, before moving to Absen’s German showroom in Frankfurt, then travelling to France, and concluding in the Benelux region.

Read the rest of this entry »

In the charming, historic gold rush town of Groveland, California, Rivian has restored an abandoned gas station to create their first Charging Outpost, a unique, new kind of charging site designed for drivers to not just charge their EVs but to rest and refresh before hitting the road again.

During peak travel seasons, thousands of visitors pass through Groveland each day on their way to nearby adventures, most notably en route to Yosemite National Park 24 miles to the east. The Rivian Yosemite Charging Outpost will be open to the public offering a host of amenities from 7 a.m. to 7 p.m. daily, with 24-hour access to high-speed charging for Rivian owners.

Inside, visitors will find an inviting experience reminiscent of Rivian spaces across North America. There is a lounge area where guests can sit and relax while enjoying a book from an onsite library. Furniture is both comfortable and sustainable, made of upcycled, second-hand sleeping bags and puffer coats, and tables made of compressed sawdust.

The Charging Outpost also features Rivian merchandise and a ‘make your own’ trail mix available for purchase, as well as complimentary coffee and a water bottle refill station.

Outside, visitors will find five DC fast chargers and restrooms available 24 hours a day, as well as native plants and educational games that teach about sustainability.

Liz Guerrero, Senior Director of Environments at Rivian said “As much as we want to keep people moving on their journey, we also want to make sure they know that when they stop at one of our Charging Outposts, they’re in for a relaxing and recharging pit stop. We want people to feel really good about the experience and for it to add to their journey”.

In addition to the new Yosemite Charging Outpost near the west entrance of the national park, Rivian recently opened a Rivian Adventure Network charging site near the eastern entrance of Yosemite in Lee Vining, California. Rivian has also installed 58 Waypoints chargers across 11 sites at popular destinations within the Yosemite Valley, providing expanded access to Yosemite National Park and unlocking even more electric adventures to one of the largest and most undisturbed natural habitats in the Sierra Nevada.

“Rivian is investing in expanding access to charging to lead the EV industry towards better EV ownership experiences,” said Paul Frey, VP of Propulsion, Charging, and Adventure Products at Rivian. “Our new Yosemite Charging Outpost is the latest and most exciting example showing how we’re expanding our Rivian Adventure Network to serve areas most likely to be on your road trip bucket lists.”

Leading digital outdoor media company QMS has revealed an Australian first, with inaugural partner Nike taking over Australia’s newest 3D digital billboard.

To launch their summer campaign “Winning Isn’t For Everyone”, Nike celebrates beloved Australian Women’s Football team, the Matildas, with innovative full motion 3DOOH creative that was developed collaboratively with Amplify, Mindshare and QMS.

QMS Chief Sales Officer, Tim Murphy, told us “We couldn’t be more excited about this partnership with Nike on the launch of their new global campaign. Not only is Nike the first to use our brand new iconic Emporium screen, but they’re also the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in Australia. A legendary brand celebrating an iconic team on our state-of-the-art new site is a proud moment for QMS and all eyes will be on this campaign.”

Running from Wednesday 24 July, Nike launched their campaign with a 100% takeover of QMS’ brand new digital large format site at Emporium Melbourne for five consecutive days in the heart of one of Australia’s busiest retail precincts. The campaign can be seen here.

Mindshare Managing Partner, Peta Southcombe, said: “In pivotal cultural moments like this, the ask of our partners is to help us push boundaries to achieve amazing things for our clients. It’s been great to collaborate with QMS to bring this media-first to life for Nike and celebrate the Matildas.”

The campaign follows the recent news of the expansion of QMS’ premium national network, after successfully winning the competitive tender for the addition of two high profile Vicinity Centres sites at Emporium shopping centre in the heart of the Melbourne CBD.

Read the rest of this entry »

Primeview Global has announced a strategic partnership with Cadon Technical Sales, a premier sales and manufactures representative firm.

We are told that this collaboration aims to expand Primeview’s reach in the display market and provide customers with cutting-edge visual technologies and unparalleled service.

Read the rest of this entry »

Donna Tauro has joined JOLT as its new Group Sales Manager. Donna will be responsible for managing sales across JOLT’s New South Wales and Queensland client base, using her decades of experience to successfully engage with brand partners, connecting them with urban roadside and EV driving audiences. She will be based in JOLT’s Sydney office, reporting to JOLT Sales Director (NSW and QLD), Hannah Pritchard.

Donna is an accomplished sales leader, with more than 17 years’ experience in media sales and management, leading teams across strategy, customer solutions and product. Tauro joins JOLT from Dentsu, where she was an Investment Director. Prior to this, she spent more than a decade at oOh! in several senior leadership roles, including Group Sales Leader, managing a NSW agency remit, and National Channel Integration Director, executing go-to-market strategy and initiatives across a broad product offering. She has also had stints at oOh!’s Eye Corp and Adshel.

JOLT Sales Director (NSW & QLD), Hannah Pritchard told us “JOLT is thrilled to announce Donna’s arrival to our Sydney sales team. Having previously worked with Donna, I’ve witnessed firsthand her remarkable strategic vision and deep industry expertise. Her contributions will be invaluable as we continue to innovate and disrupt the out-of-home landscape with JOLT’s unique and fast-scaling proposition in the market. Donna brings a wealth of diverse knowledge to JOLT, which will elevate our service offerings and drive a more customer-fixated approach across NSW. I’m truly delighted to welcome her on board.”

Donna’s appointment comes as JOLT continues to expand both its network and advertising partners globally. It recently announced plans to roll-out 130 additional new digital advertising screens across Sydney, courtesy of funding from the NSW Government, significantly expanding its reach across metro Sydney in high-traffic areas. It follows major agreements with TELUS for the roll out of 5,000 EV chargers across Canada, and the growth of JOLT’s UK and New Zealand EV network.

JOLT has also continued to grow its multi-channel advertising offering, recently adding video and rich media ads to its suite of mobile advertising products, to further capture attention and drive engagement among JOLT’s high-value audiences.

Tauro’s appointment is effective immediately.

CoolerX, which recently rebranded from the name Cooler Screens, has launched a self-service platform that enables retailers “to plan, execute, and optimize their in-store retail media campaigns in-house,” it says.

The self-service platform, built on CoolerX’s proprietary #AI technology and powered by real-time data and interaction signals, offers retailers control and flexibility over their in-store media and merchandising strategies.

We are told that the platform’s advanced AI capabilities enable retailers to improve conversion rates, increase campaign performance and optimize desired outcomes all while delivering a unified, enhanced digital consumer experience across the entire store.

Read the rest of this entry »

AVI-SPL, the leading global provider of digital enablement solutions, has announced that its federal practice team was selected as a subcontractor by General Dynamics Information Technology (GDIT) to support its USD 922 million U.S. Central Command (USCENTCOM) Information Technology Services (CITS) modernization contract. AVI-SPL will deliver audio-visual, digital signage, and collaboration technology, and provide AV engineering expertise in support of ongoing operations and live events.

GDIT was awarded the USCENTCOM contract in February 2024 by the General Services Administration (GSA). The contract has a one-year base period and five option years.

As part of the Department of Defense (DoD), CENTCOM protects and promotes American interests in vital portions of the world, including the Middle East, central Asia, south Asia, and the surrounding waterways. CENTCOM was formed in 1983 with US-based headquarters at MacDill Air Force Base in Tampa, FL.

For its role in the GDIT contract, AVI-SPL will provide audio visual technology support in various spaces across the CENTCOM headquarters campus, including command and control spaces, meeting rooms, training rooms and special use spaces. These offerings will be extended across the CENTCOM Area Of Responsibility (AOR) when called upon.

“AVI-SPL’s federal practice is proud to support CENTCOM missions to help keep the United States and our coalition partners safe and effective through our secure technology and on-site managed service offerings. It’s our privilege to support the US federal government across the globe, especially here in Florida,” said Mike Garvey, AVI-SPL Senior Vice President of Federal Sales and Operations.

AVI-SPL’s dedicated federal practice launched in 2004 and has worked with all branches of the DoD as well as a majority of federal civilian agencies and 4th estate organizations.

The annual Outsmart Zero Harm Conference takes place in London on Wednesday October 23 2024 at 10:00 am at the Wellcome Collection.

The event will be filled with insightful talks, interactive workshops, and networking opportunities.

You will also be able to connect with industry experts and like-minded professionals to exchange ideas and strategies.

Date and time
Wed, 23 Oct 2024 10:00 – 13:30 BST
Location
Wellcome Collection

183 Euston Road London NW1 2BE United Kingdom

Registration can be found here.