Front Street, @OutfrontMediaUS’s MOMENTS Content Platform

November 25th, 2020

Adrian J Cotterill, Editor-in-Chief

In the latest Outfront Media Front Street YouTube episode their VP of Innovation and Product Engagement, Andrew Miller discusses their MOMENTS by OUTFRONT content platform.

First released earlier this year, the platform has launched six different category channels with over 21 episodes that include various content types and themes to help earn the attention of commuters and audiences. Content experiences through engagement, contextual relevance, and editorial content provide commuters an exciting journey as they move throughout NYC transit systems and traveling along roadside digital billboards across the country.

Front Street is billed as “A Place Where Out Of Home Learning Happens Fast” and is currently releasing new episodes each week that cover different topics, techniques, and discussions happening in the OOH industry. You can see all of the Front Street episodes with one click here.

Quividi’s APAC Online Conference

November 25th, 2020

Russ Curry, Ministry of New Media

For its APAC Conference, Quividi is inviting industry leaders to envision the future of DOOH & In-Store Media and the crucial role of real-time data to navigate the ‘New Normal’.

They will discuss the data stack that marketers are building to successfully engage with shoppers through contextualised content, measure and optimise their campaigns in real-time, monetise their screens to third-party advertisers with the same performance standards as online, and keep the finger on consumers’ pulse.

Speakers include: –

  • Matt Bushby, Managing Director ANZ & SEA, Hivestack
  • Joe Copley, MD, Europe & APAC, Seedooh
  • Olivier Delangre, CEO, Amoobi
  • Cedric Delzenne, Managing Director APAC, 55
  • YF Huang, CEO for International Operations, PilotTV
  • Ichiro T. Jinnai, President & CEO, Liveboard
  • Cassandra Thomas-Smith, Business Intelligence & Data Expert
 (former-Postercope Exec)
  • Franck Vidal, Asia-Pacific Director, Adcity (Havas)
  • Matt Ward, General Manager, IoT Retail, Banking, Hospitality & Education Sales, Intel Corporation
  • Amanda Woo, Chief Development Officer (CDO), Clear Channel Singapore

It takes place Tuesday December 8, 2020 between 14:30pm to 18:30pm SGT / 06:30am to 10:30 am GMT. Registration is open and can be found here.

#ff @ClearChannelSG @tomcas @55fiftyfive55 @cedricdelzenne @HavasAPAC @seedoohplatform @coppuz @hivestack @Inteliot @MattWard_10 @amoobi @odelangre @valmorganAUS

TravelRevive Opens Today in Singapore

November 25th, 2020

Tristan Cotterill

TravelRevive, powered by ITB Asia and Singapore Tourism Board (STB), opened today at the Sands Expo & Convention Centre.

TravelRevive is the first pilot tradeshow to trial the newly developed ‘hybrid event’ tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore. This is part of a public-private collaboration under the Emerging Stronger Taskforce (EST)’s Singapore Together Alliance for Action (AfA) on Enabling Safe and Innovative Visitor Experiences.

TravelRevive is the first international travel tradeshow to take place physically in Asia Pacific during #COVID19, with both local and foreign attendees and exhibitors. A total of close to 1,000 local and international attendees will come together on-site over the next two days to exchange ideas, bridge knowledge gaps, and reimagine the future of travel.

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Pizza Hut AI Smart Dining Car

November 25th, 2020

Tristan Cotterill

Rumour has been for some time that Beijing based Neolix was following up its KFC Autonomous #5G Food Trucks with a Pizza Hut “restaurant on wheels” service and here it is in Beijing, some of the first pictures we believe…

The Neolix unmanned vehicles support Level 4 autonomous driving. It detects and avoid obstacles via its sensors. It has a mileage of 100km on a single charge and a maximum speed of 50km/h.

These Neolix autonomous driving vehicles have most recently been used in China for ‘street disinfection’. The manufacturer markets them for food sales, patrols and delivery but in Shanghai they have popped up as KFC Food Trucks.

These vehicles are currently roaming the streets of Beijing. The writing on that rear window of the vehicle, translates as “Pizza Hut AI Smart Dining Car”.

Intuiface / @Sightcorp Audience Analytics Bundle

November 25th, 2020

Adrian J Cotterill, Editor-in-Chief

Intuiface and Sightcorp are hoping to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital out-of-home deployments with a new partnership.

The idea is that systems integrators, business hosting staff and/or visitors would use Intuiface’s digital experience platform to create interactive digital content for physical locations and connect those experiences to a real-time stream of face analysis data produced by Sightcorp’s DeepSight Toolkit.

Vincent Encontre, COO Intuiface said “By combining Intuiface, best-of-breed for dynamic content delivery and analytics, with Sightcorp, best-of-breed for AI-powered real-time face analysis we have cracked the code and created something that can be adopted by any team interested in audience-aware, data-rich DOOH deployments.”

Intuiface automatically combines this anonymously-collected information with additional data captured at the edge and immediately makes it available for both triggering the display of in-context content (e.g., based on age and gender) and for visualising the data using Intuiface’s analytics solution to determine content effectiveness (e.g., views, impressions, dwell time). The result is hopefully, deeply personalised content delivered on-demand for well-understood audiences via an easily adopted, low-cost, and highly versatile alternative to the heavily code-dependent solutions on the market today. New users can produce dynamic content in just minutes while Intuiface veterans can, for the first time, sell measurable ad space at a premium.

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Glow Joins The Nielsen Connect Partner Network

November 24th, 2020

Tristan Cotterill

Glow, a leading tech platform in global consumer analytics, has joined the Nielsen Connect Partner Network, the data industry’s largest open ecosystem of technology-driven solution providers for researchers, corporations and governments.

We are told that this new relationship enables Glow’s real-time insights platform to support Nielsen’s clients around the world. The partnership strengthens Glow as a leading provider of data analytics solutions and the alliance enables an expanded reach for Glow’s innovative consumer insights platform.

Tim Clover, Founder and CEO of Glow told us “The Glow platform was built to supply businesses with real-time consumer data to bring certainty to decision making. This new partnership means our online panel of 62 million people, across 45 countries, can be accessed by Nielsen’s clients to garner rapid consumer sentiment, which is a valuable tool in the swiftly changing business environments we find ourselves in today.”

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Prolight + Sound Guangzhou, May 16-19, 2021

November 24th, 2020

Tristan Cotterill

Prolight + Sound Guangzhou will take place May 16-19, 2021.

The organisers tell us that in response to the fast recovery of the Chinese entertainment, media and AV industry, the trade show is expanding its floor space to 150,000+ sqm.

JCDecaux Wins Manchester City Council DOOH Contract

November 23rd, 2020

Adrian J Cotterill, Editor-in-Chief

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its subsidiary, JCDecaux UK, has been awarded a ten-year advertising contract by Manchester City Council to provide digital advertising on 86 Community Information Panels (CIPs), delivering 172 digital screens in the city centre, following a competitive tender. JCDecaux will also support a range of important environmental and community initiatives in Manchester.

Councillor Nigel Murphy, Deputy Leader of Manchester City Council, said “We welcome the appointment of JCDecaux as one of the city’s media partners following a competitive process and some extremely high-quality bids. We look forward to working with them to bring modern infrastructure and new digital screens to Manchester city centre. JCDecaux has a long history of working in Manchester and has shown a strong understanding of our vision, with a desire to support our work across a range of environmental and social impact projects – including our commitment to becoming a zero-carbon city by 2038.”

Manchester (population: more than 550,000) represents the largest UK city region economy outside London. It has an outstanding reputation as a centre of excellence for business and retail, and is also renowned for its digital and IT, financial sectors and universities. Manchester was voted “the most liveable city in the UK (source: The Economist, 2019).

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Shure Acquires @StemEcosystem

November 23rd, 2020

Andrew Neale

Two key players in the conferencing audio ecosystem market have joined forces to provide a wider variety of networked audio choices for customers. Shure, a global leader in audio technology, has acquired California-based Midas Technology, Inc., also known as Stem Audio, which specializes in providing a suite of products including table, ceiling and wall microphones as well as loudspeakers, control interfaces and hubs.

With the acquisition of Stem Audio, Shure will be able to further expand and diversify its solution offering for organizations of all sizes, while Stem Audio will benefit from the robust global infrastructure and support capabilities that Shure provides.

Stem Audio’s robust RoomDesign tool and straight-forward networked installation make it a solution that can be installed by anyone. With advanced technology that customizes each device’s performance to the acoustics of a room, audio pickup heat mapping, and a built-in management platform, Stem Audio is a powerhouse ecosystem that can seamlessly fit into many enterprise environments with ease.

Shure and Stem Audio will continue to operate separately as integration plans for sales and support are finalized.

Future plans for the respective product portfolios will be shared later. In the meantime, customers will continue to buy and receive support for Stem Audio products from Stem Audio’s current channels.

This acquisition also includes Midas’ Phoenix Audio Technologies brand.

Hulu’s Animaniacs Reboot Hologram Campaign

November 23rd, 2020

Adrian J Cotterill, Editor-in-Chief

There is, it seems, or has been, a ‘long awaited return’ of Animaniacs, which is now streaming on Hulu. To promote this occasion someone figured that a holographic activation, projected atop a very small number of taxi and rideshare vehicles, featuring the show’s characters in iconic locations across Los Angeles and New York was a good idea.

So, this past weekend, Firefly outfitted its proprietary smart media displays with hologram projectors to place the Warner siblings, Yakko and Wakko, and the Warner sister Dot in iconic locations across Los Angeles and New York.

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