We Chat w/ @Displayce_Media #AdTECH: #OOH – Europe

November 24th, 2022

Adrian J Cotterill, Editor-in-Chief

We used the days either side of US Thanksgiving to catch up with a number of our Amsterdam speakers to see what they have in store at the #AdTECH: #OOH – Europe Conference which takes place next week on Thursday December 1, 2022.

Here’s Displayce’s VP Sales EMEA Marie Gaestel and Displayce CTO Hayssam Soueidan who joined us from Bordeaux, France.

Marie was persuaded to talk to the audience on why ‘My First pDOOH campaign Was a Disaster‘ and as regular readers / our conference attendees we absolutely love story telling like this. It’s actually positive and a real learning experience for all who attend.

Hayssam will take part in what will most likely be a highly charged panel moderated by Masters of Digital’s Marvin Vacquier Droop ft. himself and Resono’s Remco Bron entitled ‘Building Trust For The Digital OOH Space. Different Approaches to Measurement‘.

Other speakers include Sage & Archer, a Vistar Media Company’s Diederick Ubels, revolt’s Jeroen van de Ven, Masters of Digital’s Marvin Vacquier Droop, The Neuron’s Dima Nammari, First Impression audiovisual B.V.’s Helge Hoven, MyAdbooker’s Sebastian Op Het Veld, Knitting Media’s Tim Harvey and Resono’s Remco Bron.

Registration is available here.

Chatting w/ Speakers Ahead of #AdTECH: #OOH – Europe

November 24th, 2022

Russ Curry, Ministry of New Media

We used the days either side of US Thanksgiving to catch up with a number of our Amsterdam speakers to see what they have in store at the #AdTECH: #OOH – Europe Conference which takes place next week on Thursday December 1, 2022.

Here’s First Impression audiovisual B.V.’s Helge Hoven and and Resono‘s Remco Bron in discussion with DailyDOOH Editor in Chief Adrian Cotterill.

Helge will explain how his company helped retailer Rituals elevate their ‘Instore Experience to a (the) Next Level‘ with Digital Signage, DOOH and most importantly ‘data’.

Remco will take part in what will most likely be a highly charged panel moderated by Masters of Digital’s Marvin Vacquier Droop ft. himself and Displayce’s Hayssam Soueidan entitled ‘Building Trust For The Digital OOH Space. Different Approaches to Measurement‘.

Resono are experts in GPS data.

Other speakers include Sage & Archer, a Vistar Media Company’s Diederick Ubels, revolt’s Jeroen van de Ven, Masters of Digital’s Marvin Vacquier Droop, The Neuron’s Dima Nammari, MyAdbooker’s Sebastian Op Het Veld, Displayce’s Marie Gaestel, Displayce’s Hayssam Soueidan and Knitting Media’s Tim Harvey.

Registration is available here.

We Chat w/ @MyAdbooker #AdTECH: #OOH – Europe

November 24th, 2022

Adrian J Cotterill, Editor-in-Chief

We used the days either side of US Thanksgiving to catch up with a number of our Amsterdam speakers to see what they have in store at the #AdTECH: #OOH – Europe Conference which takes place next week on Thursday December 1, 2022.

Here’s MyAdbooker‘s Sebastian Op Het Veld who will give the audience his company’s take on digital out of home networks based around electric vehicle charging stations.

EV will be a big topic of conversation in Amsterdam as we also have revolt‘s Co-Founder Jeroen van de Ven who will present ‘How Revolt is Using DOOH to Bring Sustainable Mobility Into the Future‘.

revolt powers electric mobility through sustainable, all-in-one charging solutions, as they say the transition to electric mobility is one of the greatest changes and challenges of our generation. This should be a great conversation.

Other speakers include Sage & Archer, a Vistar Media Company’s Diederick Ubels, revolt’s Jeroen van de Ven, Masters of Digital’s Marvin Vacquier Droop, The Neuron’s Dima Nammari, First Impression audiovisual B.V.’s Helge Hoven, Displayce’s Marie Gaestel, Displayce’s Hayssam Soueidan, Knitting Media’s Tim Harvey and Resono’s Remco Bron.

Registration is available here.

We Chat w/ @KnittingMedia #AdTECH: #OOH – Europe

November 24th, 2022

Adrian J Cotterill, Editor-in-Chief

We used the days either side of US Thanksgiving to catch up with a number of our Amsterdam speakers to see what they have in store at the #AdTECH: #OOH – Europe Conference which takes place next week on Thursday December 1, 2022.

Here’s Knitting Media Founder and purl Co-Founder Tim Harvey who will give the audience an update on RTB/Open Direct and specifically will reference an IAB Techlab update / announcement due early next week.

Other speakers include Sage & Archer, a Vistar Media Company’s Diederick Ubels, revolt’s Jeroen van de Ven, Masters of Digital’s Marvin Vacquier Droop, The Neuron’s Dima Nammari, First Impression audiovisual B.V.’s Helge Hoven, MyAdbooker’s Sebastian Op Het Veld, Displayce’s Marie Gaestel, Displayce’s Hayssam Soueidan and Resono’s Remco Bron.

Registration is available here.

Hivestack Partners w/ Focus Media

November 24th, 2022

Tristan Cotterill

Hivestack has announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into the Hivestack Supply Side Platform (SSP) allowing advertisers to activate large scale programmatic DOOH campaigns via Private Marketplace (PMP) deals across China.

Aileen Ku, General Manager China, Hivestack told us “We are thrilled to be partnering with Focus Media, one of the world’s leading out of home (OOH) advertising companies. It is such an important addition on our supply side platform, which offers many boundless opportunities to expand and elevate our current inventory, enabling Chinese and global brands more accessible in the market to reach their target audiences with more precision”.

Focus Media covers 2.6 million elevator terminals across China with a wide selection of interactive digital screens, including elevator screens and movie theater media networks through which advertisers can reach and engage with 300 million urban residents in China in over 230 cities on a daily basis. Integrating Focus Media’s inventory into Hivestack’s global SSP will provide unparalleled access to prime OOH media locations across China and will allow for advertisers from within China and from global markets outside to seamlessly plan, activate and measure programmatic DOOH campaigns and drive business outcomes.

Andreas Soupliotis, Founder & CEO of Hivestack was quoted as saying “Our partnership with Focus Media represents a significant milestone for our business in China. We began this journey two years ago by replicating our tech stack behind the Chinese firewall to be able to power inside out opportunities for Chinese brands and also outside-in transactions, bringing overseas revenue to Chinese DOOH media owners. We are now ready for the next phase of Hivestack China – to power domestic transactions. With our Focus Media partnership, we now have incredible scale in China – enough to convince Chinese marketers to augment omnichannel budgets to include programmatic DOOH. China has been a big investment and commitment for us – we are so excited to see our vision bear fruit.”

Cindy Chen, Chief Strategy Officer, Focus Media added: “We are excited to announce this strategic partnership with Hivestack as we continue to develop our programmatic digital out of home offering across China. The way in which Hivestack has built their technology in China is extremely valuable to our business as Focus Media has been offering “targeted” premium ads to reach a subdivision of specific audiences. This can now be further empowered with advanced technology and data from Hivestack.”

Leveraging technology and data, programmatic DOOH is empowering brands to connect and engage with audiences outside of their homes in a more concise and measurable way than ever before. Media owners are increasingly leaning towards generating DOOH revenue via programmatic. Through this new partnership, Focus Media and Hivestack have created an incredible opportunity for advertisers to engage with 300 million mainstream consumer groups in China, bringing the OOH industry to new heights with new innovation and new business breakthroughs in China.

In Conversation With @AdomniOfficial …

November 24th, 2022

Adrian J Cotterill, Editor-in-Chief

Adomni’s EVP Client Partnerships Christian Kull is fast becoming our panel chair of choice when it comes to the Ministry of New Media’s #AdTECH #OOH Conferences, not only does Adomni manage to bring brand after brand to our events, all of whom speak positively about #DOOH, #AdTECH and #pDOOH but as well as that, Christian really is a master of getting the most from his guests…

At our AdTECH: OOH – Los Angeles Conference last week, Adomni brought along HP’s Programmatic Media Manager Ha’Londra Dismond and HP’s Senior Programmatic Manager Caitlin Nardi.

Back in October at the AdTECH: OOH – New York Conference Adomni brought along PepsiCo (here you can see Christian’s in conversation with PepsiCo’s Terrence McLaughlin).

I am sure you will all agree that the more brands speaking positively at our industry events the better!

TalkShopLive Partnership w/ FrontRunner Technologies

November 23rd, 2022

Adrian J Cotterill, Editor-in-Chief

FrontRunner Technologies is streaming TalkShopLive via select retail windows in New York City beginning Wednesday, November 23.

This partnership’s first live shopping experience will feature music superstar Gloria Estefan as she promotes her newly released holiday album, Estefan Family Christmas. Consumers will be able to scan QR codes on the windows which will allow them to shop while watching the content.

Live shopping shows will continuously roll out through the holiday season while select re-airs from dozens of other TalkShopLive shows will stream in the windows, including live shopping with music superstar Shania Twain for her upcoming album, celebrity chef Bobby Flay for a cooking demo, Dolly Parton will discuss her book, TikTok influencer Noah Schnacky will showcase new products, author and rapper Ludacris will feature his new kid’s book and actress/daytime TV host Drew Barrymore will talk about her new line of home goods.

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QMS and Neuro-Insight Say DOOH Drives Awareness

November 23rd, 2022

Tristan Cotterill

Leading digital outdoor media company QMS this week released the results of its latest neuroscience study, revealing that digital out-of-home can create impact across the entire sales funnel, from awareness and consideration to purchase and advocacy.

Conducted in partnership with neuroscience research company Neuro-Insight, the innovative new study shows that DOOH impacts memory encoding by an average of 22% across the sales funnel, providing marketers and agencies with new insights on how to influence customers on the sales journey.

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DPAA Members Town Hall & Holiday Party

November 23rd, 2022

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, is holding an in-person Members Town Hall & Holiday Party on December 7 at 3pm.

Keeping with this year’s Global Summit theme of Digital Fast-Forward, the Member Town Hall will feature a panel on DOOH and programmatic with buy side executives. Thomas Grant, Sr. VP Programmatic Platforms and Operations at Havas Media and Brad Backenstose, Executive Director, New Economy Lead, Wavemaker, will be featured speakers.

Barry Frey, President & CEO of DPAA told us “After some strong work from the industry, digital out of home advertising has shown its resilience, turned the corner and many are forecasting the medium’s strong return. Our holiday party is a chance to thank our members for contributing to the success of the industry, review 2022 and talk about projects and events for the coming year.”

For access to this members-only event, please contact your DPAA representative or email info@dpaaglobal.com.

Cinema Campaigns Get #IVP w/ @SeedoohPlatform

November 23rd, 2022

Tristan Cotterill

Seedooh has launched the world’s first independent cinema-based ad verification technology, bringing a new level of transparency to cinema advertising in Australia and New Zealand.

This comes at a time when Cinema advertising across Australia and New Zealand is experiencing the strongest post-COVID ad spend resurgence of all media.

The Seedooh platform is integrated with cinema exhibition ad delivery systems to deliver best practice, independent verification of cinema advertising content within the Val Morgan pre-show and will also be augmented by the addition of CineTAM campaign audience data, providing a unified view of audience delivery and play-out verification.

The integration, available from today across HOYTS Cinema locations in Australia and New Zealand, will further extend across Val Morgan’s exhibitor network in the coming months.

Founder and CEO of Seedooh Tom Richter said initiatives such as the third-party proof-of-play verification platform had proven to increase market confidence in media channels, as it provided greater levels of transparency.

“When we launched Seedooh into the Australian Out of Home sector, publishers saw the value it could bring to their brand and advertisers responded positively to the new level of robust and independent verification,” Mr. Richter said.

“We expect the same response will be realised for cinema advertising.”

Seedooh is ANZ’s leading third-party verifier of Out-of-Home campaigns, automatically measuring precise delivery data for thousands of active campaigns every month. 

Seedooh’s Tom Richter told us “Our core platform uses the same, best-practice system integration methodology to monitor the delivery of Cinema campaigns, as we do with static and Digital OOH and Stadia activity. We are delighted to see the conclusion of product development with the Val Morgan Cinema team and to now bring our growing roster of agency and advertiser customers such a unique and in-demand solution for the cinema sector.  Any advertiser with a Cinema campaign active from today can now receive verification and campaign support monitoring on demand, directly from Seedooh’s verification specialists.”

Advertisers will be able to receive independent verification to confirm whether their advertising played as per their booking, via standardised measurement reporting metrics such as:

plays by screen, by location, by movie, and by time;
the position in the break; and,
exclusivity compliance, where relevant

Guy Burbidge, MD of Val Morgan Cinema was quoted as saying “Independent verification provides additional confidence to our clients and further strengthens Cinema’s position as the most powerful AV opportunity for advertisers, delivering unmatched levels of attention, scale, and ad impact.”

Nick Behr, Founder and CEO of Kaimera agency welcomed the improvement in transparency and third-party accountability in Cinema and said “Kaimera’s clients have been receiving great value from Seedooh’s Out of Home verification service, and we’re now excited to receive the same level of confidence in the delivery of cinema campaigns.”

The platform also verifies every ad played on the digital perimeter boards at the MCG and Marvel Stadiums, during AFL games, and will do the same for every Cricket Australia game over the summer.