DailyDOOH

In January 2018, JCDecaux won the contract to install an 86” HD premium digital advertising network across Bristol City Centre, in addition to advertising opportunities at Cabot Circus shopping mall and at Bristol Temple Meads station, effectively creating ‘Channel Bristol’ and therefore enabling brands to ‘own’ the communications’ channel across the 10th largest city in the UK.

Wriggle, the Bristol-based food and drink app and online platform is a launch advertiser on JCDecaux’s new portrait digital screen channel in Bristol City Centre. It’s all part of a wider Outdoor advertising campaign that includes large-format roadside billboards.

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Pikasso, already well known for its #OOH in the Levant and North Africa has announced that it has now entered the Ivory Coast market under the name of Pikasso Côte d’Ivoire sarl.

Pikasso Côte d’Ivoire has won the advertising concession of the three malls of Prosuma Group in Abidjan, namely: Cap Sud, Cap Nord, and La Djibi, as well as the exclusive concession of Cosmos mall, developed by HC Capital Properties, which will open its doors in 2018.

Pikasso will deploy state-of-the-art inventory composed of large format full motion digital screens, 75” LCD screens fitted with all engagement tools as well as static and special displays.

We also understand that the company is preparing an imminent deployment of large formats in prime locations of Abidjan (Abidjan is the economic capital of Ivory Coast, it is its largest city and its main urban center. It is also its most populated city with nearly five million inhabitants. As it is also the headquarters of the West African Common Stock Exchange (BRVM) it;s the main financial center of the Francophone West Africa).

Antonio Vincenti, CEO of Pikasso, told us “We are very proud to have been chosen by Prosuma for the advertising concession of their three malls, as well as by HC Capital Properties for their new mall Cosmos. This will allow us to launch our activity in Ivory Coast by bringing to the market the new concept of mall advertising. With 30 malls under concession, Pikasso will offer brands and advertising agencies the opportunity to reach a much sought-after new audience of mid to high purchasing power individuals. Our ambition is to contribute to the development of the OOH industry in Ivory Coast by bringing our know-how, our best practices and our qualitative client servicing.”

Pikasso has more than 13,000 advertising faces, 260 digital screens, and 65 exclusive concessions across 367 cities in eight countries, and employs 450 highly qualified professionals.

Those heading to the Cannes Lions International Festival of Creativity this week (18 June, 2018 – 22 June, 2018) will likely see a ‘Billboard Domination’ from the company Twitter. All of the billboard creative is tied to the World Cup, explaining the coverage available on the social media platform.

Last year of course, Twitter Studio itself won a Grand Prix at Cannes for the outdoor campaign that featured hashtags and images from breaking cultural moments.

We haven’t seen this year’s campaign but we’re told that it relies on Twitter’s “What’s Happening” tagline, which the company has used in marketing for several years now. The creative was designed by Twitter’s in-house creative team, led by Jayanta Jenkins, the global creative director at Twitter Studio.

Twitter is also using Cannes as a showcase for design changes it has made to the platform, Twitter recently revealed updates to the user experience that are meant to help people find tweets and videos that are the most relevant to them.

One billboard they didn’t get is the one above the hotel (shown above).

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

• BUSINESS DEVELOPMENT MANAGER AV FURNITURE
  Job Type Permanent Full Time
  Location London & Home Counties
  Area Berkshire, England Bucks, England Surrey, England City of London, England London South East, England
  Sector Sales Sales – Audio Visual Sales – Channel – vendor Sales – Corporate Sales – Education Sales – Business Development Sales – Field Sales
  Salary £35000 – £40000 Per Annum £35k-£40k basic £50k+ OTE plus car & benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV28418
• AV INSTALLATION ENGINEER
  Job Type Permanent Full Time
  Location Greater London & Birmingham
  Area City of London, England Birmingham, England
  Sector Engineer Engineer – Audio Visual Engineer – Installer Engineer – Service
  Salary £25000 – £32000 Per Annum £25k-£32k p.a. doe plus company van
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV28518
• PRO AUDIO VISUAL PRODUCT MANAGER
  Job Type Permanent Full Time
  Location Greater London/Home Counties
  Area Bucks, England Middlesex, England Surrey, England London South West, England
  Sector Marketing Marketing – Product Marketing – Manager
  Salary £50000 – £60000 Per Annum Negotiable doe circa £50k-£60k + benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV28318

We wrote back in May (first, as usual) that Telegraph Media Group exec Dave King who joined Exterion Media with much fanfare late January 2017 had left the business. It seems in fact that he left many months before.

The guy who was moved sideways to accommodate him, namely Jason Cotterrell, is now back in his rightful position and has also been officially appointed as group chief strategy officer and managing director to handle the UK business and various other pan-European strategies.

Jason started his new role(s) earlier this week. He reports to chief executive Leon Taviansky (who replaced Shaun Gregory when he stepped down in February 2018).

Ryan Chisholm has re-joined Billups, now as Regional Director of its Denver office. With 15 years in the industry, five of which were previously with Billups as Director of Media, we are told that Ryan will oversee and grow the Billups office in Denver as well as partnering with clients in surrounding states including Colorado, Arizona, Nevada, New Mexico, Utah, Wyoming, Kansas and more.

Ryan has deep industry experience with various OOH, advertising and media agencies including Billups before and Clear Channel, where he was the General Manager of the Denver International Airport and Sales Director of a four-state region for Clear Channel Airports.

Headquartered in Portland, Oregon, Billups now employs more than 95 people, spanning 14 offices nationwide, with a roster of top agencies and brands across categories such as CPG, entertainment, QSR, retail, spirits, tourism and technology.

FASTSIGNS International, Inc., franchisor of FASTSIGNS, the leading sign, graphics and visual communications franchise, announced today that it is attending and sponsoring the National Business Media Show June 15-16, 2018, at the Huntington Convention Center of Cleveland, to recruit existing sign and print shop owners to help the brand grow nationwide.

Entrepreneurs are encouraged to meet with the brand’s franchise development team at booth #204 to learn more about co-brand and conversion franchise offerings with FASTSIGNS.

Mark Jameson, EVP of Franchise Support and Development, FASTSIGNS International, Inc. told us “Independent sign and print shop owners that have converted their business to or co-branded with FASTSIGNS have seen a significant increase in brand visibility, customers, and sales,” said Additionally, our corporate support team is committed to staying ahead of trends in this fast-paced industry, so franchisees can benefit from the latest technology and drive their profitability. We’re looking forward to connecting with entrepreneurs interested in learning more about the benefits of being a FASTSIGNS franchisee.”

In 2018, FASTSIGNS plans to open an additional 45 centers across the U.S. Throughout North America, FASTSIGNS has over 400 markets ready for development. Internationally, FASTSIGNS is continuing to seek qualified candidates to grow its international footprint in target markets throughout the world, including Brazil, Quebec, North Africa, Southeast Asia, India, Europe and Latin America.

For information about the FASTSIGNS franchise opportunity, contact mark.jameson@fastsigns.com..

Here’s the on-camera interview we did with James Keppel (in the centre of the below video) and Ed King (camera right in the below video) at the NanoLumens Summerfest, held coincidentally during #InfoComm18.

Ed King is Co-Founder, HighStreet, A Retail Experience Collective and a well-known and well-respected retail guru. Ed told us “I’m on the side of humans. I’ve become a lifelong student of their tendencies, their behaviors and their brains. I believe in the art AND science of storytelling. I believe in the power of nurturing an innovation mindset, and in truly understanding how and why human beings behave the way they do”. HighStreet’s specialties include customer experience, innovating technology, retail, shopping strategy, hospitality, mobile, digital strategy, content development, consulting, brand strategy, customer retention and customer loyalty. He and his business partner Laura Davis-Taylor are some of the best at speaking and presenting on the topic of retail and they’re regularly on our list of must-hear speakers.

James Keppel creates guest experiences for places where people gather, socialise, and participate. He’s based in the San Francisco Bay Area and describes himself as an entrepreneur, a designer, and a seasoned orchestrator of complex projects. He likes to say “The band plays the music. I play the band”.

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We’ll be continuing all the good work done in Europe with regard Automation, Programmatic Buying and Marketplaces in the OOH space with our next CITY BRIEFING on the topic, taking place in Amsterdam on Wednesday November 28, 2018.

It will be a full day ‘European OOH Automation & Programmatic Buying Technical Workshop’ and will be chaired by BroadSign’s Vice President Business Development Stephanie Gutnik.

In a very slight change to an already well-established and successful format we will be mixing up panel discussions with a couple of more traditional presentations this time around.

We aim to cover Tiered Pricing Structures, Demand Side Platforms, the impact on Agencies and Brands, as well as a number of 30 Minute Case studies. We also hope to have an exclusive look at JCDecaux’s new Automated Planning and Trading platform VIOOH and we will also be having a sell side study including Beyond Outdoor and two of the other the big media owners in the Netherlands.

In 2016, our first workshop on the subject on hand took place as part of London Digital Signage Week on Wednesday May 18, 2016 in the lecture theatre of the world’s largest law firm, Dentons UK MEA LLP. During the 2017 London Digital Signage Week, a Programmatic Buying & Marketplace Workshop took place n Wednesday May 10, 2017 again in a Denton’s lecture theatre. In late 2017 we ran in conjunction with BitPoster and BroadSign another half day event, ‘OOH / DOOH Programmatic, Automation and Data‘ which took place on Thursday November 30, 2017 in London at CHI & Partners.

We followed up all three of these half day events with our first ever (and completely SOLD OUT) ‘European OOH Automation & Programmatic Conference‘ which was held May 3, 2018 during the last London Digital Signage Week.

The Cirque du Soleil Entertainment Group tells us that it plans to open its first family entertainment centre inside a mall in the greater Toronto area this September, 2019.

In a partnership deal with real estate firm Ivanhoé Cambridge, each centre will be approximately 2,200 square metres (24,000 square feet) and offer acrobatic and other recreational activities, such as bungee jumping, aerial parkour, wire and trampolines and juggling.

It is hoped that Cirque du Soleil’s so-called Creactive centres will help the company diversify and fill empty storefronts.

Marie-Josee Lamy, Cirque du Soleil’s Creactive producer was quoted as saying “Our fans regularly express their wish to experience Cirque du Soleil from an insider’s perspective. We make that possible by inviting families to jump on stage, offering them another way to explore our creativity beyond our live shows.”

We understand that discussions are ongoing for additional locations in Canada and it’s also talking with other potential partners for sites outside Canada.