@PlanarSystems Partnership w/ ⁦‪@LighthouseLED‬⁩

December 10th, 2018

Andrew Neale

Leyard and Planar has announced a strategic partnership with Lighthouse Technologies Ltd. for the sports and entertainment market.

The announcement stated that by combining Leyard and Planar’s leadership in fine pitch LED and LCD large format and video wall displays with the industry expertise of Lighthouse, that the partnership will offer new innovations for sports and entertainment customers in North America. Kicking off this partnership, the companies will be showcasing their range of sports venue display solutions for the first time at the 2018 Baseball Winter Meetings, December 10-12 in Las Vegas.

Leyard, the No. 1 global supplier of LED displays, offers a comprehensive line of LED and LCD video wall and large format displays, as well as a strong organization dedicated to supporting customers.

Leyard and Planar Executive Vice President of Sales and Marketing Adam Schmidt told us “We are thrilled to announce our strategic partnership with Lighthouse. With our market-leading fine pitch LED and LCD offerings, combined with Lighthouse’s LED solutions designed for the sports market, we can offer customers a display technology experience never before available in our industry.”

Lighthouse brings a tailored product line and years of proven implementation success in the sports market. As a global leader in LED video display technology, Lighthouse has major installations in professional venues in Los Angeles, Cleveland, Dallas, Seattle, Philadelphia and Atlanta and a major presence at Times Square in New York. Lighthouse screens also provide information and entertainment at many major university and public facilities throughout North America.

The partnership follows Leyard and Planar’s hiring of industry veteran Douglas Moss as general manager for sports and entertainment back in March 2018. He leads the companies’ focus on the sports venue market and brings more than 30 years of experience, including serving as president of Madison Square Garden Network; president and CEO of the Buffalo Sabres and president and COO of the Phoenix Coyotes (National Hockey League teams). Moss’ career also includes senior roles with the International Hockey League (IHL) and the NHL’s Anaheim Ducks.

To learn more about the Leyard and Planar partnership with Lighthouse and their offerings for the sport and entertainment market click here or visit Booth #905 at the 2018 Baseball Winter Meetings, December 10-12 at the Mandalay Bay Resort and Casino in Las Vegas.

Do Not Feed The Gulls

December 10th, 2018

Adrian J Cotterill, Editor-in-Chief

This picture ‘Do Not Feed The Gulls’ taken in Liverpool by Andy Allchurch, beat over 2,100 entries to be crowned the 2018 MyTown competition winner.

The winning entry was announced last Wednesday at Clear Channel’s first ever pop up event, which featured a selection of images from the competition, including the shortlisted entries and photos from the judges.

Andy Allchurch said “It’s all a bit surreal, but it’s amazing to have won. My intention was just to get a photograph of the man who looked slightly strange feeding these seagulls so much bread. As I went to take the photo the seagull flew past his face, with its faced stuffed. In all honesty, it was a complete fluke, which is an aspect I really like about street photography. But it’s a beautiful fluke! I love that the image is a bit of fun too – kind of channelling that Scouser sense of humour.”

Andy entered the competition after seeing MyTown promoted on a Clear Channel screen, and his image will join all other shortlisted images featured as part of the UK’s biggest outdoor exhibition of street photography. He was also rewarded with a FujifilmX100F premium compact camera, which he received at the MyTown pop-up, and a UK city break of his choosing.

#ISE2019 ‘What’s Next’ in Higher Education and Enterprise AV

December 10th, 2018

Andrew Neale

AVIXA, the Audiovisual and Integrated Experience Association, will host two half-day conferences at #ISE2019, Feb. 5-8 at the RAI Amsterdam. The events will take a deep dive into the topics of AV solutions for higher education and enterprises, respectively, with content to help attendees implement innovative technology experiences.

David Labuskes, CTS, CAE, RCDD, Chief Executive Officer of AVIXA told us “Our conference programme for ISE 2019 features a wide range of experts who will offer their unique perspectives on AV’s role in enhancing higher education and enterprise spaces. In forums like this, when brilliant minds are gathered, the dialogue and ideas shared are never predictable and always fascinating. We’re excited for attendees to participate in these interactive sessions that will push the AV conversation forward.”

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Spotify Extends ‘Wrapped’ w/ Dynamic Multi-Market #DOOH Campaign

December 10th, 2018

Adrian J Cotterill, Editor-in-Chief

Spotify has extended its popular end of year marketing campaign ‘Wrapped’, with a real-time digital OOH campaign.

Premium users are invited to submit their personal Wrapped stats to be ‘Overshared’ publicly in one of six major foot traffic hubs around the world:

Times Square in New York City, Piccadilly Lights in London, Forum Des Halles in Paris, Eaton Center in Toronto, Rosa-Luxembourg-Platz in Berlin and Melbourne Square in Australia.

Created by Spotify, and produced by Grand Visual, the dynamic digital OOH creative features the user’s profile picture alongside their top artists, songs, and genres, and time spent listening.

OpenLoop, the digital OOH campaign management platform from QDOT, takes the live data feed from Spotify and distributes the creative to the media owners in the USA, Canada, Australia, UK, and France.

Wrapped has already graced traditional billboards across the world, but this is the first real-time multi-market OOH activation for the music brand. The campaign was planned and booked by UM London and Rapport and runs through to December 31st.

Ocean Donate Ads to Rescued Department Store

December 10th, 2018

Adrian J Cotterill, Editor-in-Chief

Ocean has given free advertising space across its city centre digital screens network to rescued department store Kendal’s following news that it has been saved from closure.

Ocean is running adverts encouraging shoppers to visit the House of Fraser owned store in the run upto Christmas, using available space on its screens that’s normally reserved for its partner, Manchester City Council.

In the adverts, Kendals celebrates its good news with an ‘Over to Ours for Christmas’ message which thanks its customers for more than 60 years of seasonal patronage.

Ocean regional sales manager Scott Webster told us “Kendals is a Manchester institution. We’re as delighted as anyone to hear that the store will remain open and that jobs are saved. The store is such a focal point of the city and we are pleased to spread the good news and Christmas cheer that the people of Manchester’s beloved store has been saved”.

In a rare blog post, CEO Tim Bleakley wrote ‘Why Kendals is important to Ocean and Manchester’ which you can read here.

Adelphic Announces New Inventory Integrations

December 10th, 2018

Adrian J Cotterill, Editor-in-Chief

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, this week announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace.

We are told that advertisers can now access DOOH inventory in multiple formats and locations from Adelphic’s newest DOOH partner Broadsign, all available alongside their existing partners; Clear Channel Outdoor, Captivate and Zoom. Inventory includes digital billboards, roadside spectaculars, shopping malls, elevators, business lobbies and more. Adelphic® can now also measure foot traffic attribution and the impact of DOOH on in-store visitation through a deeper partnership with location intelligence and measurement partners.

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QMS Hits 100 with ‘Homebush’

December 10th, 2018

Tristan Cotterill

QMS has strengthened its quality NSW digital portfolio by launching ‘The Homebush’, its ‘100th’ landmark digital billboard in Australia, on Sydney’s recently upgraded M4 Motorway.

Delivering over two million contacts per month ‘The Homebush’ is located in the heart of Sydney’s metropolitan region on one of the city’s busiest commuter arterials. This premium digital billboard, developed by Outdoor Systems, takes full advantage of recent infrastructure upgrades servicing Sydney’s Western corridor, offering uninterrupted and impactful viewing across four newly built lanes of motorway.

As the backbone of Sydney, the M4 is largely responsible for connecting metropolitan Sydney to the city’s second CBD; Parramatta. Reaching a mass audience, ‘The Homebush’ is a true broadcast site ideal for building brands, and its proximity to Sydney Olympic Park, which sees 14 million+ visitors annually, provides advertisers an additional opportunity to target major entertainment and sporting events.

QMS Australia CEO, John O’Neill told us “We are genuinely excited with the rapid expansion of our quality digital portfolio throughout Australia, now reaching the 100 site milestone, and most importantly extending our quality portfolio in Sydney. ‘The Homebush’ perfectly complements our existing Sydney digital footprint and is the start of bigger things to come for QMS in this market.”

Inaugural advertisers on ‘The Homebush’ include Stan, ANZ, Diaego, and Toshiba.

World’s Largest Command and Control LED Display

December 9th, 2018

Adrian J Cotterill, Editor-in-Chief

A new Sydney Trains Rail Operations Centre (ROC) now nearing completion includes a central control room featuring what is believed to be the world’s largest command and control LED display. The display was designed, engineered and installed by NanoLumens from a commission by Australian integration firm Critical Room Solutions and technology consultant Digital Place Solutions (DPS).

The NanoLumens 1.6mm Performance Series LED display measures 32m x 3.6m and contains 41 million pixels and the largest number of processors ever installed in an LED display.

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Laura Maurice joins Adapt Media / Chameleon Digital Media

December 7th, 2018

Adrian J Cotterill, Editor-in-Chief

Adapt Media and Chameleon Digital Media has strengthened its executive team with the hiring of Laura Maurice as Senior Vice President of Sales. She will lead the International sales team out of the Toronto office and report directly into Jamie Thompson, President.

Laura Maurice was formerly Vice President of Media at Bookmark Content and will now lead Adapt Media and Chameleon Digital Media in the growth of their OOH and Digital networks and to launch new Canadian media platforms. Her 20 years of media leadership roles include 15 years between Universal McCann and Starcom.

Laura Maurice has deep roots with agencies and clients direct across travel, packaged goods, financial, automotive and retail categories. Laura also has spent time volunteering with the AdClub of Toronto and various other industry related charities.

This year marks Adapt Media’s 20th anniversary, celebrating continued success in OOH and Digital Media throughout 600 cities and towns in Canada, with 500+ monthly impressions. Adapt is known for creating new media networks that excite brands and ignite partnerships. Chameleon Digital Media is a full-service digital agency: Data, Polygoning, SEO, Google Partner, Website development, Website management and Social.

Adapt Media is a trusted Canadian OOH provider, focused on providing advertising space at thousands of Convenience Stores across Canada to its many confectionery and other advertising agency clients across Canada. Now in its 20th year in business, Adapt Media has grown to include street-level and in-store advertising in over 500 cities and towns across the nation and is well known for building new custom ad networks at clients’ requests.

Chameleon Digital Media is a full-service Digital Agency and Google Partner that has been providing online media services for over 5 years. Their premium product is the unique Mobile Polygon Technology, the evolution of geo-targeting mobile location-based data and advertising.

Five New Hires Join @Billups

December 7th, 2018

Adrian J Cotterill, Editor-in-Chief

Full-service OOH media specialist Billups, who provide audience insights, smart planning, and measurable results for agencies and brands has made a number of new hires these past few weeks: –

  • Nicholas Wootten has joined Billups as senior vice president of marketing after previously serving in marketing leadership roles at INVO Coconut Water, Epic Signal and VideoAmp. Earlier in his career, Nicholas held media director roles for Engine Company 1, Universal McCann and School of Thought.
  • Jennifer Seickel joins Billup’s New York office as managing director and will oversee the entire East Coast region for the agency. She arrives at Billups following 15 years at Pitch, most recently serving as president. Seickel first joined Pitch as a group media director in 2003 after nearly four years with Mindshare as associate media director, OOH.
  • Jaime Byrdak joins Billup’s Chicago office as managing director and will oversee the central region for the agency. She arrives at the agency following over a dozen years at Kinetic, where she most recently served as group director, overseeing a team of 19 OOH strategy and buying specialists. Before joining Kinetic as director, account services in 2006, she was a media supervisor for Starcom.
  • Simone Davis joins Billups’ Seattle office as regional manager and will manage the Washington, Oregon and Idaho markets. She joins the agency from MacDonald Media, where she spent the last eight and a half years and most recently served as an account supervisor.
  • Suzie Lopez joins Billups’ Austin office as business director, following over four years with EnviroMedia, most recently as director media planning and buying.