Simon Rees Leaves DCM

December 19th, 2014

Adrian J Cotterill, Editor-in-Chief

News in this week that former Avanti Screenmedia boss (and many years before that a former Mindshare exec), Simon Rees is stepping down from his role at Digital Cinema Media (DCM).

DCM is of course, the UK’s largest cinema advertising operation and Simon has been in charge since the last shenanigans, involving Martin Bowley, saw Simon take the reins in May 2011.

Karen Stacey, the former head of broadcast sales at Bauer Media, will assume the role on an interim basis at the beginning of next year.

In Case of Groove Emergency: Break Glass

December 19th, 2014

Gail Chiasson, North American Editor

‘Just Dance’, the number one dance game developed by Ubisoft, Montreuil, France, that’s now available for smartphones with the application ‘Just Dance Now’, had people dancing in the streets at London’s Piccadilly Circus in early November.

In partnership with The Coca-Cola Company and Ubisoft, Biborg agency, Paris, organized an innovative event at Piccadilly Circus in co-operation with Sedley Place, London, to support the promotion of the mobile game.

The ‘Just Dance Now’ app offers a new way of playing ‘Just Dance’ by using the smartphone as a controller in conjunction with a connected display (PC, connected TV or tablet) and a connection to the related website. Available on the App Store and Google Play, the mobile game ‘Just Dance Now’ allows the user to play simultaneously with an unlimited number of friends and benefit from a social and personalized experience.

ubisoft_dance_ntAt Piccadilly Circus, one of the most iconic squares in Europe, the campaign allowed pedestrians to play ‘Just Dance Now’ on Coca-Cola’s digital OOH screen. An ‘emergency box’ in Just Dance Now’s brand colours was placed in the center of Piccadilly Circus, to arouse curiosity among passers-by. The box contained a smartphone and a call-to-action: “in case of groove emergency: break glass.”

By tapping the play button on the ‘Just Dance Now’ app, the users were connected automatically to the big Coca-Cola screen with music starting to play around the square. ‘Just Dance’ dancers arrived to surprise the unsuspecting users, inviting them to dance and play ‘Just Dance Now’, and they were quickly joined by other passers-by wishing to participate in the game.

The Retail Evolution Summit, Feb 17-19, 2015

December 19th, 2014

Gail Chiasson, North American Editor

If you have anything to do with the retail sector in terms of digital marketing, retail design or information technology, the Retail Evolution Summit, to be held in San Francisco Feb. 17-19 should be on your calendar as a not-to-be-missed event.

retail evolution summit 2015The Retail Evolution Summit is an educational gathering of marketers, designers, technologists and digital innovation leaders from key fashion, beauty and lifestyle brands.

For those who are involved in creating or implementing interactive store experiences and the OmniChannel journey, this is a tremendous opportunity meet, hear and interact with industry thought leaders to share insights on the future of retail.

The interactive forum on Wednesday, Feb. 18, and Thursday, Feb. 19. combines an exciting speaker lineup of retail design thought leaders, among them: Lee Peterson, David Kepron, and Todd Hale. A welcome reception is being held the evening of Feb. 17.

Attendees will also have plenty of time for sharing successes and networking by participating roundtable discussions focusing on the OmniChannel journey, store design, consumer behavior, retail analytics and more.

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Creating Personalized, Trusted Customer Experiences Seminar

December 19th, 2014

Gail Chiasson, North American Editor

‘Creating Personalized, Trusted Customer Experiences: Effective Integration of Social, Mobile, and Other Technologies with Digital Signage’ is the long title for an hour-long session being offered as part of Digital Signage Expo’s Tradeshow and Educational Conference’ 12-part Digital Signage Seminar Program at #dse2015, designed specifically for end user professionals .

Panelists will speak to the need for seamless and secure communication across multiple platforms, a strategy that optimizes each channel, enables customized interactions with mobility, and integrates both physical location and online data to create the ability to sense, learn and respond to customer interests, effectively delivering increased brand advocacy.

Jose Avalos, worldwide director for visual retail at Intel will moderate the discussion with panelists David Roth, CEO, The Store, EMEA & Asia – The WPP Global Retail Practice, and Dominick Salvato, director of equipment innovation, Pepsi, on Wednesday, March 11 from 9 -10 a.m.

DSE Advisory Board members feel that this is an important topic to tackle. eg. Jesse Breidinger, senior shopper marketing manager, The Coca-Cola Company, says, “The future of digital signage is highly connected to social integration. Social media drives customer engagement and heightens communication in real time. It’s become a never-ending conversation that is instilled within business strategies. As social environments advance via mobile technologies, digital signage has the opportunity to adjust to customer demands immediately.”

And Joel Allard, senior creative specialist, In-Store Digital, Target Stores, says, “Targeting a customer’s mobile device to drive engagement and effectiveness is really becoming a ‘must’ as one considers personalized experiences. Beacons, geo-fencing and wireless locators all provide the opportunity to push the right message to the right device, at the right time.”

Registration for Creating Personalized, Trusted Customer Experience’ or any of #dse2015 educational conference seminars – are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits – is available here.

#dse2015, co-located with the Digital Content Show and Innovator Zone, is scheduled for March 10-13, 2015, with access to the Exhibit Hall March 11 and 12 at the Las Vegas Convention Center in Las Vegas.

Chrysler Deploys Innovative Marketing Technologies And Mobile Video Gaming Solutions At Its US Dealerships

December 19th, 2014

Gail Chiasson, North American Editor

Chrysler’s latest sales support and marketing programs, which have been developed and implemented in partnership with Creative Realities, are serving to transform the showroom experience at Fiat Chrysler Automobiles (FCA) dealerships as well as enhance training of Chrysler’s dealer sales consultants.

chryslerv1b_cri_imageChrysler has already deployed digital signage and touch screen experiences at more than 1,000 FCA dealerships across the US, and has partnered with Creative Realities, New York, to help create a showroom experience for the North American re-introduction of the high-end, prestigious Alfa Romeo vehicles. The company had been looking to develop a showroom experience that leveraged the most innovative technologies in market, while delivering the highest-impact content in order to create a connection between the brand, the vehicle, the dealer, and the customer.

The auto leader has also collaborated with Creative Realities to develop a mobile gaming solution that will be used by Chrysler’s more than 100,000 nationwide dealer sales consultants. The solution, which is comprised of four interactive video games, was developed to create a collaborative, fun and educational environment across Chrysler’s dealer network and to help salespeople learn the finer points of Chrysler, Jeep, Dodge and Ram vehicles.

The objective of the games is to not only teach, but also to build a shared and quick learning setting whereby training can be done ‘on-the-fly’ without taking away the sales associate’s ability to serve customers. The ultimate goal is to shrink the gap between the top and bottom performers, as that will enable Chrysler to increase its sales and provide better customer service.

Vantage LED Touts Successful Year w/ Hint For 2015

December 18th, 2014

Gail Chiasson, North American Editor

Vantage LED, Ontario, California, is hinting at a big announcement coming in February that, management says, “is bound to shake up the LED sign industry”.

The company recently launched a new webpage on which Paul Martin, chief marketing director, says he will be hitting the road with a camera in 2015, in the effort to connect with dealer partners. In 2014, Vantage focused on optimizing the dealer experience and in 2015, it wants to take a more personal initiative.

Martin says, “If we don’t connect, nothing else matters. My travels next year are about focusing on three things: what motivates our partners in this industry; how our product line is serving them and their clients; and my favorite, what tools and resources we can personally create for them to help them succeed.”

Vantage LED’s partnerships, especially with Spectacular Media, have proven to be attributable to the company’s successful 2014. This year, Spectacular Media worked with FEMA to integrate IPAWS (Integrated Public Alert and Warning System) in its cloudware platform, SM Infinity, giving digital signage users the ability to display emergency alerts on their LED sign

FEPE Unveil New Logo

December 18th, 2014

Russ Curry, Ministry of New Media

logo FEPE (new)

New South Point Bowling Plaza Chooses Daktronics

December 18th, 2014

Gail Chiasson, North American Editor

Opening ahead of schedule, South Point Hotel, Casino & Spa, Las Vegas, recently revealed their new $35 million bowling tournament centre where two LED video displays manufactured by Daktronics Inc. are located at two ends of the bowling alley.

daktronics_bowling

The 90,000-square-foot South Point Bowling Plaza features 60 lanes and a 360-seat viewing area. The two, 10 millimeter LED video displays, measuring approximately 8’ high by 170’ wide each, act as official score keepers for bowlers and showcase a variety of high-definition LED video advertising.

While other bowling entertainment facilities are usually open to the general public, including the South Point’s original bowling area, the South Point Bowling Plaza is only for professional tournaments. As per a long-term deal with the United States Bowling Congress, Las Vegas Events and the Las Vegas Convention and Visitors Authority, the facility will regularly host major bowling championships.

“With the installation of our new Daktronics boards, in conjunction with our Brunswick scoring system, we have a display that is unparalleled in the bowling industry,” says Mike Monyak, director of bowling operations at South Point. “Add in the benefit of being able to use virtually any kind of media for displays, advertising or any other kind of output, and the system cannot be beat.”

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In EMEA Debut, @NanoLumens 2 Launch ‘Breakthrough’ LED Display Solution At #ISE2015

December 18th, 2014

Gail Chiasson, North American Editor

NanoLumens, Norcross, Georgia-based manufacturer and marketer of LED visual display solutions, will formally make its EMEA market debut at #ISE2015 with the introduction and demonstration of the NanoSlim Engage, which NanoLumens’ managements claims is the world’s first front installable as well as front serviceable 2.5MM LED display at Stand 11-M38.

nanolumens_logoAt the same time, the company will showcase its complete line-up of NanoSlim, NanoCurve, and NanoWrap LED display solutions for prospective European customers.

“We’ve chosen #ISE2015 to introduce our next great advancement in LED display technology and we did so for a very important reason,” says David DaCosta, NanoLumens’ vice-president of EMEA. “The European market is a major priority for us in 2015. Last year, we opened our first UK sales office. This year, we are exhibiting at ISE for the first time, and we are bringing with us the next generation of our product development — NanoSlim Engage.”

NanoSlim Engage is designed to allow customers to engage their audiences up close and personal. The new high resolution, large-scale visualization solution from the industry leader in indoor LED displays comes backed by an unprecedented corner-to-corner six-year warranty and is designed to serve as the ideal display solution for board rooms, command and control centers, and other areas where clear and up-close viewing is required. It is also the first LED display solution able to be both front installed and front serviced.

NanoLumens’ formal European market debut in Amsterdam comes at a time of record- breaking growth for the company. Its current clients include a broad range of marketers covering the fields of broadcast, casinos, control rooms, convention centers, DOOH, higher education, hospitality, retail, stadiums, and transportation including AIG, Bally’s, CBS Outdoor, CCTV, Charles Schwab, Delta Airlines, Estee Lauder, GTE Financial, Holt-Renfrew, Invesco, Macy’s, Universal Studios Florida, The Chicago Mercantile Exchange, Uniqlo, and the new World Trade Center Freedom Tower, among many others.

“Supported by a base of strong and loyal customers who are making deep investments in our vision, we expect the company to continue to grow at a torrid rate,” says Rick Cope, NanoLumens CEO. “Four years after introducing our first commercial product in 2011, we are poised to create scalable visual solutions that result in immersive consumer experiences that businesses need and consumers crave in our increasingly mobile, interconnected world.”

Cope says that the company’s strategic partnership with the technology contract manufacturer PartnerTech AB will enable it to continue to scale production as demand for solutions grows. “Because PartnerTech AB operates 13 facilities in six countries, we will be able ship as scheduled.”

NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a bright, seamless, high resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion. The company’s patented display technology and highly innovative products promise to transform the way companies engage their audiences.

CNN Airport Network Adds San Diego To Roster Of Airports

December 17th, 2014

Gail Chiasson, North American Editor

Atlanta-based CNN Airport Network, a national source for on-the-go news and entertainment in the airport industry, has inked a deal to add service at the San Diego International Airport.

cnn_aports_logoIt has also renewed agreements for service in 22 airports across the country in 2014, including such major hubs such as Reagan International Airport and Dulles International Airport in Washington, DC, and George Bush Intercontinental Airport and William P. Hobby Airport in Houston.

Further, while continuing to grow its roster of airports nationwide, CNN Airport Network is also bolstering its programming lineup by adding CNN’s original programming such as ‘Anthony Bourdain: Parts Unknown’, ‘Somebody’s Gotta Do It’ with Mike Rowe and The Sixties, and truTV’s hit show ‘The Carbonaro Effect’.

CNN Airport Network will install 26 HD LCD display screens serving passengers at 49 of the 55 gates at San Diego Int’l Airport.

“With service in San Diego, we are continuing to grow our roster of airports while evolving our programming lineup to deliver marquee entertainment to busy travelers at all major hubs across the country,” says Debbie Cooper, president of CNN Airport Network. “Our continued service and long-standing relationships with some of the largest airports in the country drive home the success of CNN Airport Network and we’re happy to continue working with them to deliver unparalleled news, entertainment and sports programming to the thousands of passengers traveling through their terminals each year.”

Launched in 1991, CNN Airport Network is believed to be the only live satellite-delivered airport programming service specifically designed for the busy traveler. CNN Airport Network delivers live daily news from CNN and HLN, original travel features, entertainment programming from HBO, TBS, TNT and TCM, and live sporting events from premiere sports leagues such as the NBA, MLB and the NCAA Men’s Basketball Championship. CNN Airport Network is available in 48 major airports across the country, reaching an audience of over 469 million passengers each year.

CNN Airport Network is run by Turner Private Networks Inc., a Time Warner property.