FCB & UM New Zealand Select @SeedoohPlatform

June 16th, 2022

Tristan Cotterill

FCB and UM New Zealand have partnered with Seedooh for the verification of Out of Home campaigns. The announcement follows a six month period over which the Seedooh Platform was proven to improve clients’ confidence in DOOH – whilst significantly increasing the efficiency of campaign monitoring, delivery, reporting and remediation of any issues.

Seedooh’s market-leading automated platform has been active on all FCB and UM DOOH campaigns since December last year. With digital now representing around 65 percent of Out of Home investment in New Zealand, detailed, accurate and efficient real time monitoring is a focus for conscientious agencies and advertisers.

FCB has always-on, instant access to the verified data for every play of all campaigns, for every client who chooses to participate.

Seedooh was selected after an extensive review of the verification market because it offers an independently verified and 100% accurate account of campaign delivery, ensuring the right messages are being shown on the right screens at the right times.

The solution also creates significant efficiencies through automation of reporting without laborious manual processes, removing the cost – and potential for human error or manipulation – in handling large amounts of data.

As Seedooh nears sector-wide integration in Australia and New Zealand, the service is experiencing increasing demand from media agencies and advertisers. The company already has best-practice integrations with most Digital Out of Home networks in New Zealand, and also offers Classic Out of Home posting verification via a combination of system integrations and in-field audits.

David Turner, Head of Investment at the agency group, said independent verification of campaign performance was essential as the Digital Out of Home sector matured and agencies began to invest in data-led and programmatic delivery. “It’s important that we can offer best-practice solutions to our clients, to ensure absolute transparency without adding unnecessary risk or complications to the campaign execution process. Verification and real time campaign support is activated and delivered seamlessly and having real-time data at our fingertips means that we get the whole picture right away, and can address any issues immediately. Most importantly though, it enables us to focus on creating better campaign outcomes by investing more time and effort on the innovation, insight and creativity that drives success for all our clients. As we continue to explore programmatic DOOH opportunities, we’re looking forward to the application of Seedooh’s best practice third party verification for that investment too, which is a critical piece of the DOOH future.”

Seedooh Founder and CEO Tom Richter told us “Access to system connected, complete and accurate source data on an ‘always on’ basis, enables planners, buyers and publishers to have confidence that they know exactly how their campaigns are being delivered in-market. Seedooh’s campaign analytics service identifies any issues immediately, so they can be rectified quickly, without wasting valuable time settling data-disputes. David and his team recognise that offering independent and automated verification to their clients builds confidence, and enables more effective analysis of their marketing investment.”

Now in its fourth year, the AdTECH: OOH – Sydney conference has always proven incredibly popular with well over 100+ attendees annually (despite all of the #Covid19 pandemic lockdown restrictions). This year the event will take place Wednesday August 17, 2022 and will once again be chaired by Seedooh’s Chief Revenue Officer Joe Copley.

It is being held at HOYTS Entertainment Quarter, 17/206 Bent St, Moore Park, NSW 2021, Australia

Registration will be open shortly.

Cartology Retail Media Network Chooses @Broadsign

June 14th, 2022

Tristan Cotterill

Broadsign and Cartology, one of Australia’s leading retail media businesses, powered by Woolworths Group, today announced a new partnership designed to enhance Cartology’s retail media network.

The collaboration will make it easy for Cartology to schedule, manage, and deliver compelling content and advertisements across retail media displays located in over 1,400 Woolworths food and everyday needs stores throughout Australia and New Zealand.

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Reggie And The Team Are Away For A Bit

June 14th, 2022

Reggie DeLarge

The nice people at DailyDOOH Towers are away travelling for a bit. That wouldn’t normally stop us but with four incredibly successful AdTECH: OOH Conferences behind us in H1, 2022 (with four more to come in the second half of the year) we figure we could all use a little break from each other!!

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We will still be posting the odd story (which you will probably be able to find by browsing above or below this post).

An email newsletter will only be going out if we have enough stories that we think warrant it (you never know).  Normal service will be resumed in July.

I (Reggie) will still be tweeting from time to time cos’ I’m a bird and that’s what I do!

Finally @Delta Airlines PARALLEL REALITY Is Live

June 14th, 2022

Andrew Neale

Delta Airlines is finally launching its Parallel Reality experience, allowing up to 100 passengers to see personalised content tailored to their journey on a single digital screen.

Shown first many years ago at #CES2020 (see our story here) it’s basically an opt-in service that passengers can use to view customised flight and wayfinding information, even when standing next to dozens of other flyers.

Passengers who wish to interact with the experience scan their boarding pass or activate facial authentication at the exhibit kiosk, using multi-view pixels to engage each customer with personalised, in-language messages as they walk past the digital screen.

Ranjan Goswami, SVP, Customer Experience, Delta Airlines, told us “This technology truly must be seen to be believed. We can’t wait for customers to experience the ease and convenience it can bring to their journeys, especially when paired with the wayfinding and personalisation capabilities of the Fly Delta app. The Parallelel Reality experience means customers will no longer have to search for flight and gate information – the personalised journey details the experience delivers is a powerful complement to Delta’s digital tools and the unmatched service that our employees provide every day.”

The Parallel Reality experience is currently only available at Concourse A of the McNamara Terminal at Detroit Metropolitan Airport in the USA. It’s just past the security checkpoint. Passengers departing from the airport will be able to share their input directly with Delta Airlines as the airline aims to understand the technology’s efficacy in the real world before a potential expansion to other airports.

#CannesLion @YourOAAA Event Schedule

June 14th, 2022

Adrian J Cotterill, Editor-in-Chief

The OAAA is helping put OOH on the map at creativity’s biggest event, namely #CannesLion. Here’s how you can connect with them June 20-24, 2022.

  • TUESDAY, JUNE 21. Panel & Breakfast at MediaLink Beach

    OOH is more dynamic, the creative is more culturally resonant, and the results more tangible than ever before. The medium is as accountable and effective as any option marketers have at their disposal. Anna Bager moderates a panel discussion with industry leaders on the power of OOH. Breakfast starts at 9am followed by the Programming at 9:30am.

    Location: The Braze Salon at MediaLink Beach, Prom. Robert Favre La Bret, 06400 Cannes

  • TUESDAY, JUNE 21. All Aboard – Lunch on a Yacht Hosted by Branded Cities

    OAAA member Branded Cities is hosting a small group of industry leaders for a gourmet luncheon on a Yacht. Make new connections while enjoying Cannes’ most beautiful water views on Tuesday, June 21, from 12:30-2:00 pm.

    Location: Holiday Yacht, Vieux Port de Cannes, Jetée Albert Edouard 06400, Cannes FR

    Registration Closed

  • Wednesday, June 22: Future Gazers Panels. Ownership, Social Shopping and Purpose-Driven Brands | 4:30-5:15pm

    Join OAAA President & CEO Anna Bager for two Future Gazer panels. She’ll lead discussions on Ownership, Social Shopping and Purpose-Driven Brands and Loyalty, Gaming in the Metaverse, Cultural Trends, including what we expect to see over the next 18 months.

  • Thursday, June 23: Future Gazers Panels. Loyalty, Gaming in the Metaverse, Cultural Trends | 4:30-5:15pm

    Join OAAA President & CEO Anna Bager for two Future Gazer panels. She’ll lead discussions on Ownership, Social Shopping and Purpose-Driven Brands and Loyalty, Gaming in the Metaverse, Cultural Trends, including what we expect to see over the next 18 months.

  • THURSDAY, JUNE 23. Cannes Thursday Night Dinner Club

    OAAA, McKinney, and Adweek are gathering a group of top industry leaders together on Thursday, June 23, at 7:00 pm. Join us for cocktails, a gastronomic buffet, and rosé tastings guided by a Master Sommelier.

    Location: La Paillote de Gaston Gastounette on the Old Port

Outfront Studio Launched By @OUTFRONTMEDIAUS

June 14th, 2022

Andrew Neale

Outfront Media has announced the launch of Outfront Studio, an in-house boutique agency offering advertisers customised design services for out-of-home displays.

It will be led by long term employee, national creative director Eddy Herty, Outfront Studio.

Outfront hopes that this new in-house creative shop will help lower the barrier to entry for new advertising clients that don’t have outdoor ad creative already on hand. It also aims to streamline the process for established outdoor advertisers, in part by having design teams coordinate directly with account teams.

Signature Flight Support Deal w/ Clear Channel Airports

June 14th, 2022

Adrian J Cotterill, Editor-in-Chief

Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced this week a new state of the art digital out of home advertising program is available across the top tier private aviation terminals via Signature Flight Support: the world’s largest network of Fixed Based Operations (FBOs).

Some of the country’s most coveted regional markets which feature advanced airport terminals and high passenger counts will now carry the most high-tech advertising assets for brands to exclusively reach highly influential air travelers across the country including New York, Los Angeles, Miami, and Chicago private aviation terminals.

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Siemens Acquires Minority Stake in WiTricity

June 14th, 2022

Adrian J Cotterill, Editor-in-Chief

Siemens has invested USD 25 million and acquired a minority stake in U.S.-based WiTricity.

We are told that Siemens and WiTricity will work together to drive innovation in the emerging market for wireless EV charging – a market that is expected to reach USD 2 billion by 2028 in Europe and North America alone, according to Siemens’ own calculations.

Markus Mildner, CEO of Siemens eMobility said “Combining Siemens’ global footprint and EV charging portfolio with WiTricity’s innovative technology is the first step towards elevating our offering in the wireless charging space. This will speed up deployment of wireless charging technology, support standardization, and advance public charging infrastructure with interoperable solutions for drivers’ convenience”.

Siemens will also become a technology license partner, benefitting from WiTricity’s deep know-how and decade-long collaboration with global automotive OEMs to develop proven, field-tested, interoperable wireless charging solutions.

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More Acquisitions From @Uniguest

June 14th, 2022

Adrian J Cotterill, Editor-in-Chief

Nashville-based solutions provider Uniguest announced its acquisition of CPI Global’s hospitality division, a day after announcing its acquisition of the Norwegian software firm Otrum AS.

Paris-based CPI Global’s hospitality technology is widely adopted in France, giving Uniguest an established footprint in that market. CPI has provided a managed digital signage service and music solutions for hotels, including on-site support, for over 10 years.

CPI’s CEO Georges Habibian was quoted as saying “Uniguest has an incredible range of customers both in hospitality and in other markets, with an unrivalled product set. and so we see them as the perfect partner to pass on the baton in servicing our loyal clients and to taking on development of our digital signage CMS.”

Uniguest CEO Jeff Hiscox told us “With several of CPI’s expert team joining ours,” says , “we feel that we have the knowledge and experience to enhance the offering into CPI’s hospitality customers and to continue achieving quality customer care.”

Uniguest is a portfolio company of Atlantic Street Capital and in the last 18 months has acquired JANUS Displays, Sagely, UCView, Volara and Planet eStream. In 2018 it acquired ONELAN and in 2019 Tripleplay.

After a gap of two years due to the #Covid19 pandemic, the DailyDOOH Investor Conference, now in its 15th year, will take place on Thursday October 13, 2022 during New York DIgital Signage Week.

You don’t (necessarily) need to be looking for investment as attending this event will help you understand the key trends in AdTECH, Digital Signage and Out of Home and stay abreast of future technology trends in today’s fast-paced digital environment.

The conference will be chaired by DailyDOOH Editor in Chief Adrian Cotterill.

#IBCShow September 9 – 12, 2022

June 14th, 2022

Andrew Neale

IBC is back at the RAI, Amsterdam September 9 – 12, 2022 and registration is now open.

More details can be found here.