DailyDOOH

Industry veteran, great guy, super exec. and former YCD CEO Sam Losar has joined The Glimpse Group, Inc. (NASDAQ:VRAR)(FSE:9DR), a diversified Virtual Reality and Augmented Reality platform company providing enterprise-focused VR and AR software and services solutions.

He joins as General Manager of their wholly-owned subsidiary company KreatAR, LLC (dba Post Reality). We are told that Liron Lerman, Post Reality’s current General Manager, will transition to serve as Post Reality’s Founder, Chief Product Officer and Chief Technology Officer.

Sam is a well known (and well liked) industry executive and has more than 25 years of experience leading international and domestic businesses and driving growth in the technology sector. He has a proven track-record for delivering results.

For the last eight he has served as CEO of YCD Multimedia and prior to that he established and built Synelec Visual Systems, a global leader in providing turn-key intelligent visualization solutions to the Command-and-Control and Broadcast markets, with high-profile implementations including the Nasdaq MarketSite video wall in Times Square, NYSE, CNBC, Pfizer, U.S. Government and Con Edison.

Sam holds an MBA from Pace University, New York, and a BSc in Industrial Engineering and Management from the Technion – Israel Institute of Technology.

UK, Sunderland based Smart Media has appointed three seasoned media professionals, Andrew Armstrong, Louise Milbourne and Rosie Adams.

(From L-R); Louise Milbourne, Andrew Armstrong and Rosie Adams.

• Andrew, who has held roles at global media agencies inlcuding Publicis, Group M and Dentsu Aegis before returning to his native North East and embarking on his own venture in 2017, has joined the ambitious media business which books advertising in the UK and internationally for a host of global brands as Media Director.
• Louise has been appointed as Head of Media Operations, and will have both a strategic and client facing role across the business. Implementing new systems and processes to ensure the business is in the best possible position to grow. She joins the firm from a role as Marketing Director at a multi-academy trust in the region, after a career in marketing and planning.
• Rosie has joined Smart from media giant Bauer, taking up an Account Director role that will see her focus on building the company’s client base, as well as delivering a high level of service to existing clients including JD, Castore, American Golf & STATSports. Rosie has returned to the North East from London to take up the role, and will bring a wealth of experience in account management and strategic advice, having worked with clients including Wickes, Tesco Mobile, Sky, Shell and Direct Line.

We are told that the appointments will strengthen the senior team at Smart Media and allow the firm to build on an outstanding trading across 2021, which saw the business more than double revenue. Smart Media is forecasting triple digit growth again across 2022.

Smart Media is one of five companies that are part of Smart Media Group, which was founded in 2019.

Benjamin Abbatiello has joined Hivestack as their new Global SVP, Publisher Solutions. Previously, he held executive roles at various notable adtech companies including Yahoo, Spot X, Interclick, Eyeblaster, ContextWeb and most recently, Beachfront Media as VP of Advanced TV.

Working closely with Hivestack’s Global Chief Revenue Officer, Nigel Clarkson, we are told that Benjamin will be responsible for driving Hivestack’s Global Publisher Solutions division comprising its Supply Side Platform (SSP), AdServer, Yield Manager and omnichannel demand side platform (DSP) proposition. The Publisher Solutions division of the business offers this suite of tools to enable Publishers to optimize and monetize their DOOH inventory programmatically.

Benjamin brings valuable industry experience with over two decades in ad tech, most recently from within the CTV and AddressableTV space. His knowledge across the media owner ecosystem will be invaluable in the continued growth of the Hivestack platform.

Hivestack currently operates across 25 markets globally, driving diversified revenue streams for media owners worldwide. As a result of its exponential growth, the company has expanded its employee base by over 200% over the last year and is well positioned to continue to pioneer the future of programmatic DOOH advertising.

Leading digital outdoor media company QMS this week announced that it has joined forces with audience measurement company Amplified Intelligence to conduct, what they descrive, as the first out of home attention study of its kind in the world. The results of the groundbreaking study will be released later this year.

The partnership will see QMS further its focus on accountability, audience understanding and client results that will help drive the global OOH industry into the future. Together the study will explore the relationship attention has in OOH advertising as well as how it relates to memory retention, brand choice and growth.

QMS Chief Strategy Officer, Christian Zavecz, told us “This is a significant development for the OOH industry globally, as we continue on the path to understanding the true power of the medium that will help increase advertiser understanding, confidence and trust in the planning and execution of their campaigns. There is no question the future of advertising will lean on attention as a more sophisticated and accurate way of evaluating client campaigns and we are excited to drive this initiative forward in the OOH industry through Amplified Intelligence’s proven and accepted methodology.”

Amplified Intelligence is the globally acclaimed, Australian-based leader in attention measurement. Its aim is to improve long-term understanding of the relationship between human attention in advertising and the brand measures on which clients rely.

Amplified Intelligence CEO and Founder, Professor Karen Nelson-Field (shown above), said “I’m excited to be working with QMS to expand our comprehensive attention database to the world of out of home for the first time. Good attention data is about natural viewing environments and every new environment we collect in strengthens attention as a key metric for advertisers. As the ad industry shifts from traditional reach metrics to those that measure actual human attention, the goal of our study with QMS is to provide planners, buyers and advertisers with powerful and transparent measurement needed to evaluate the value and relative performance of OOH advertising.”

QMS’ work with Amplified Intelligence is the latest example of its market-leading research and data initiatives that has also seen the digital-by-design business launch its Q-Data offering, which includes its intelligent audience data and insights platform, and three global-first neuroscience research studies.

Now in its fourth year, the AdTECH: OOH – Sydney conference has always proven incredibly popular with well over 100+ attendees annually (despite all of the #Covid19 pandemic lockdown restrictions). This year the event will take place Wednesday August 17, 2022 and will once again be chaired by Seedooh’s Chief Revenue Officer Joe Copley.

It is being held at HOYTS Entertainment Quarter, 17/206 Bent St, Moore Park, NSW 2021, Australia

Registration is open here.

POLY, the (new) creative and content innovation hub from oOh!media, this week announced the leadership team who will work alongside advertisers and agencies to push Out of Home’s creative boundaries. Launched back in May, POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions that demand consumers’ attention when they are on the move.

(From L to R) Richard Moore, Raen Waghorn-Hughes, Neil Ackland, Tara Iwamoto, Peter Galmes.

• Creative director Peter Galmes is an award-winning marketing specialist with expertise in digital, experiential, PR and social. With over 20 years’ experience, he joins POLY from Ogilvy and has worked at other leading agencies including We Are Social, DDB and TBWA on some of the world’s biggest technology, pop-culture, and entertainment brands, including Netflix, Samsung and Volkswagen.
• Tara Iwamoto is POLY’s head of operations and creative and was previously director of studio operations at oOh! She joins from US-based pop-culture site POPSUGAR, where for seven years she held senior leadership positions with responsibilities for driving strategy, operations, and innovation.
• Head of content, Raen Waghorn-Hughes, is a content and marketing professional with more than 10 years’ experience across both publisher and brand operations at publishers including Junkee Media and Fairfax
• Rounding out POLY’s leadership team is production director Richard Moore who has over six years’ experience working in Out of Home starting at oOh! three years ago as creative production manager before being promoted to lead the company’s production capabilities.

Neil Ackland, POLY CEO and chief content, marketing and creative officer, oOh! told us “The reaction since launching POLY has been incredibly positive with marketers and agencies embracing the opportunity to push the boundaries of creativity in Out of Home. We have built a team that thinks idea first, but with a depth of knowledge and IP in Out of Home, which we think offers something unique and compelling in a space that is only going to grow and innovate. oOh! remains focused on attracting and retaining the best talent in market and in Peter, Tara, Raen and Richard, we have assembled a leadership team of experienced creative leaders and I’m delighted to be working alongside them all and the rest of the 20-strong POLY team.”

Now in its fourth year, the AdTECH: OOH – Sydney conference has always proven incredibly popular with well over 100+ attendees annually (despite all of the #Covid19 pandemic lockdown restrictions). This year the event will take place Wednesday August 17, 2022 and will once again be chaired by Seedooh’s Chief Revenue Officer Joe Copley.

It is being held at HOYTS Entertainment Quarter, 17/206 Bent St, Moore Park, NSW 2021, Australia

Registration is open here.

Firefly has announced the launch of a new Header-Bidding solution for advertisers looking to increase the number of impressions for their campaign while keeping the number of vendors manageable. We are too that with Firefly’s Mediation structure in place, DOOH advertisers will now have real-time visibility into the availability of Firefly’s car top and in-car networks at a city block level, allowing them to tailor their campaign and bidding strategy accordingly.

Roey Franco, SVP of Product at Firefly told us “With programmatic DOOH ad spending anticipated to reach $530 million in 2022, our goal with the Firefly header-bidding solution is to make every Firefly impression programmatically acquirable in demand-side platforms,” says This new capability reproduces how header bidding works in other digital platforms, helping us narrow the gap between DOOH and other digital channels and to support all our programmatic partners in creating valuable campaigns with broad coverage.”

Over the last year, it’s become increasingly more difficult for advertisers to plan campaigns with high impression goals due to publishers’ following a waterfall approach that prioritizes direct sales, then sends out remaining bid requests to supply-side platforms in a predetermined order. This process creates a discrepancy between what the supply-side platforms report as buyable impressions and the publishers’ actual available programmatic inventory. It can also disqualify media owners that would otherwise be viable candidates for the plan.

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Lightbox, a leader in digital out-of-home video, has expanded its retail media network to include grocery stores nationwide. This new Digital Video Grocery Network joins Lightbox’s national mall assets to further extend its video reach in point-of-sale venues.

Greg Glenday, CEO of Lightbox told us “Demand for these audiences is very high, and this is something our team has been working on for over a year. We didn’t want to dip our toe in the water, we wanted to go big. This network significantly increases our screen count and delivers a very distinct audience across some of the biggest grocers in the U.S. These are high-frequency destinations – with American consumers going to the grocery store on average 1.6 times per week – and the screens provide an invaluable connection point for advertisers to reach audiences in brand-safe environments. Since we’re already experts in effectively reaching consumers in a shopping state-of-mind via our mall network, the grocery locations are a natural extension of our retail media portfolio.”

The expansion adds 2,800 supermarkets across the country to Lightbox’s retail footprint and includes over 100 grocery brands such as Albertsons and Giant Eagle as well as NYC-centric chains D’Agostino’s and Gristede’s. The video network also increases by 3,000 screens, largely in partnership with Redbox and Velocity MSC. High visibility 30” screens are placed on Redbox kiosks primarily at entrance, while NYC-centric chains have 31” screens at checkout. The prominent digital video placements are strategically positioned to help advertisers connect with shoppers throughout their retail visit.

Lightbox’s Digital Video Grocery Network also reaches the Hispanic demographic through El Rancho Supermercado, the leading grocer catering to those communities across Texas.

Lightbox’s Digital Video Grocery Network is the company’s latest expansion into environments where consumers shop, work, and play. In addition to its retail media footprint, digital video impressions are available and delivered in WeWork spaces, commercial window fronts, and recreational destinations across the U.S.

oOh!media and Infoxchange have announced a community partnership to help drive awareness of Ask Izzy – a mobile website that supports vulnerable members of the community. Ask Izzy connects people across Australia with a meal, financial assistance, mental health counselling, shelter, family violence support and more. During the pandemic, Ask Izzy has seen a significant increase in demand, recording over 2.3 million searches for assistance in the last year alone.

Infoxchange Group CEO David Spriggs said “Raising the profile of Ask Izzy and what we can offer people experiencing hardship is critical in ensuring community members can access the assistance they need when they need it most. The timing of this partnership is incredibly important as we see record levels of service demand from across the community. Searches on the Ask Izzy platform for services relating to food, financial assistance, housing, mental health and family violence support remain significantly higher than in previous years and are continuing to increase. As we enter what is set to be a very harsh winter people need to know where they can turn to for help.”

The campaign will initially focus on the Melbourne CBD and surrounds, utilising oOh!’s premium digital and classic Out of Home assets at public transport and retail locations including bus shelters, railway stations, tram stops and shopping centres, promoting the important connections Ask Izzy provides to critical community support services.

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FCB and UM New Zealand have partnered with Seedooh for the verification of Out of Home campaigns. The announcement follows a six month period over which the Seedooh Platform was proven to improve clients’ confidence in DOOH – whilst significantly increasing the efficiency of campaign monitoring, delivery, reporting and remediation of any issues.

Seedooh’s market-leading automated platform has been active on all FCB and UM DOOH campaigns since December last year. With digital now representing around 65 percent of Out of Home investment in New Zealand, detailed, accurate and efficient real time monitoring is a focus for conscientious agencies and advertisers.

FCB has always-on, instant access to the verified data for every play of all campaigns, for every client who chooses to participate.

Seedooh was selected after an extensive review of the verification market because it offers an independently verified and 100% accurate account of campaign delivery, ensuring the right messages are being shown on the right screens at the right times.

The solution also creates significant efficiencies through automation of reporting without laborious manual processes, removing the cost – and potential for human error or manipulation – in handling large amounts of data.

As Seedooh nears sector-wide integration in Australia and New Zealand, the service is experiencing increasing demand from media agencies and advertisers. The company already has best-practice integrations with most Digital Out of Home networks in New Zealand, and also offers Classic Out of Home posting verification via a combination of system integrations and in-field audits.

David Turner, Head of Investment at the agency group, said independent verification of campaign performance was essential as the Digital Out of Home sector matured and agencies began to invest in data-led and programmatic delivery. “It’s important that we can offer best-practice solutions to our clients, to ensure absolute transparency without adding unnecessary risk or complications to the campaign execution process. Verification and real time campaign support is activated and delivered seamlessly and having real-time data at our fingertips means that we get the whole picture right away, and can address any issues immediately. Most importantly though, it enables us to focus on creating better campaign outcomes by investing more time and effort on the innovation, insight and creativity that drives success for all our clients. As we continue to explore programmatic DOOH opportunities, we’re looking forward to the application of Seedooh’s best practice third party verification for that investment too, which is a critical piece of the DOOH future.”

Seedooh Founder and CEO Tom Richter told us “Access to system connected, complete and accurate source data on an ‘always on’ basis, enables planners, buyers and publishers to have confidence that they know exactly how their campaigns are being delivered in-market. Seedooh’s campaign analytics service identifies any issues immediately, so they can be rectified quickly, without wasting valuable time settling data-disputes. David and his team recognise that offering independent and automated verification to their clients builds confidence, and enables more effective analysis of their marketing investment.”

Now in its fourth year, the AdTECH: OOH – Sydney conference has always proven incredibly popular with well over 100+ attendees annually (despite all of the #Covid19 pandemic lockdown restrictions). This year the event will take place Wednesday August 17, 2022 and will once again be chaired by Seedooh’s Chief Revenue Officer Joe Copley.

It is being held at HOYTS Entertainment Quarter, 17/206 Bent St, Moore Park, NSW 2021, Australia

Registration is open here.

Brands and media buying agencies around the world can now easily plan and execute ad campaigns on Intersection’s premium digital out-of-home inventory in top U.S. DMAs, courtesy of an expanded partnership between Intersection and Broadsign. The two industry leaders have teamed up to onboard more than 5,500 Intersection displays to the Broadsign Reach programmatic DOOH (pDOOH) platform, marking Intersection’s first pDOOH activation with an external partner.

Sheri Ham, Intersection’s VP of Programmatic Partnerships & Sales told us “Our goal is to make our premium inventory even more widely available to marketers so they can reach their target audiences in major US cities,” said Our longstanding partnership with Broadsign is one of the many reasons we’re excited to add Reach to our SSP portfolio”.

With the Intersection network now available on more than 30 Broadsign-integrated DSPs, including Broadsign Ads, media buyers can target and reach populations with dynamic creative advertising and content in New York, Chicago, Philadelphia, and other top markets via Intersection’s LinkNYC, rail, transit, and other streetside displays. The integration builds on a longstanding relationship through which Intersection uses the Broadsign platform to manage and distribute advertising across its network, which delivers more than 3.5B monthly gross impressions. Intersection’s expanded use of the full Broadsign platform unlocks new buyer capabilities such as programmatic guaranteed, preemptible campaigns, more flexible scheduling, and support for HTML5 content. It will also enable Intersection to take full advantage of Broadsign’s yield optimization engine, of which it has been an early charter customer.

John Dolan, VP and Global Head of Media Sales, Broadsign said “Intersection is an industry innovator with prime inventory spanning some of America’s busiest street corners, so we’re honored to collaborate on their first external programmatic DOOH SSP activation,” shared As the ad industry transitions to a cookieless world, the value of OOH is becoming clearer than ever to brands and agencies alike, and this activation makes it easier for media buyers to broaden the funnel and reach audiences with contextually relevant OOH ads.”

Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale.