2019 Board of Directors Announced by @AVIXA

November 20th, 2018

Andrew Neale

AVIXA, the Audiovisual and Integrated Experience Association, has announced the election results for the 2019 AVIXA Board of Directors and Leadership Search Committee (LSC).

Jon Sidwick, Global Senior Vice President of Maverick AV Solutions, has been elected Secretary-Treasurer of the Board by AVIXA membership. AVIXA members also elected to the Board Dawn Birr, Manager of Channel Development and Business Analysis, Pro Audio Solutions, at Sennheiser Electronic Co., and Rodrigo Ordóñez, CTS®-D, Principal at K2.

In addition, the Leadership Search Committee (LSC) appointed Bharath Kumar, Managing Director of Kramer Electronics India, and Cathryn Lai, Vice President of Products and Strategy at Scientific Games, to the Board of Directors.

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Enlighten, In-Store Digital Network joins @DPAAorg

November 20th, 2018

Russ Curry, Ministry of New Media

DPAA, the leading global organization for everything digital out-of-home, announced this week that Enlighten, the first full scale enterprise solution in the cannabis space, has joined its membership ranks.

Enlighten’s in-store digital network is active in more than 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. Managed by a team with a collective 20 years of experience serving Fortune 500 companies, first-class retailers and top-end brands all over the world, Enlighten brings cutting edge retail technology to the cannabis industry. This technology includes “smart menus” for customers, interactive educational information, point-of-sale digital advertising and proprietary analytics.

Interim CEO Colby McKenzie, Enlighten, told us “Barry and his team at DPAA do a great job of promoting the digital-ot-of-home industry and providing members with tools for growth. We are delighted to become part of the DPAA’s member community.”

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

Enlighten is the first full scale enterprise solution in the cannabis space and is already working with over 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. Managed by a team with a collective 20 years of experience serving Fortune 500 companies, first-class retailers and top-end brands all over the world, Enlighten brings cutting edge retail technology to the cannabis industry. With an education-forward approach, Enlighten helps its partners grow their brands and build relationships with their customers through a variety of solutions. Its technology solutions are intended to increase revenue and awareness and keep customers engaged. As an aggregation of several notable companies from both inside and outside of cannabis, Enlighten is one of the most well-funded, wide reaching and longest tenured companies in cannabis.

AUDIENCExSCIENCE Call For Content Open

November 20th, 2018

Adrian J Cotterill, Editor-in-Chief

  • Attribution & ROI
  • Audience-Based Buying
  • Comparable Metrics
  • Identity & Mapping
  • Organizational & Political Realities
  • Scale & Accuracy: Getting to Hybrid Measurement

AUDIENCExSCIENCE will address critical cross-platform and other audience measurement issues. You are invited to submit your best research on the following topics:

  • Attribution & ROI
  • Audience-Based Buying
  • Comparable Metrics
  • Identity & Mapping
  • Organizational & Political Realities
  • Privacy
  • Scale & Accuracy: Getting to Hybrid Measurement

Submissions are reviewed through a member jury process. Selected entries will be presented at AUDIENCExSCIENCE in April.

Deadline: December 21

Digital Signage Expo Names 2019 Advisory Board

November 19th, 2018

Adrian J Cotterill, Editor-in-Chief

Digital Signage Expo, the world’s largest trade show and educational conference for digital display, interactive technology and digital communications networks, has announced its Advisory Board for 2019.

The Advisory Board is comprised of more than 60 professionals representing Advertising Agencies, Digital Out-of-Home Networks, Industry Consultants, Professional AV Integrators and a variety of end user verticals, including Corporate Communications, Higher Education, and Hotels, as well as many others. A sampling of organizations represented includes:

American Eagle Outfitters
Marriott International
Arby’s Restaurant Group
McCarran International Airport
Best Buy
MGM Resorts International
Bojangles’ Restaurants, Inc.
Microsoft
Calgary TELUS Convention Centre
Nationwide Children’s Hospital
Columbus Blue Jackets
New York City Transit Authority
Disney Parks & Resorts
Parker Aerospace
Eastman Chemical Company
PepsiCo
Eileen Fisher
Subway
Fairplex
Taco Bell
First Republic Bank
Target Stores
Georgia Aquarium
The Kroger Company
Georgia World Congress Center
Universal Parks & Resorts
Grupo Vidanta
University of Illinois at Urbana Champaign
John Glenn Columbus Int’l Airport
University of Notre Dame
Los Angeles Metro Transit
Wells Fargo
Lockheed Martin
West Virginia University
Long John Silver’s

All DSE Board members and their organizations are actively involved in the areas of digital signage and interactive technologies and represent a variety of professional expertise. In addition to aiding with the development and direction of DSE, they share their knowledge in regular ‘Ask the DSE Advisory Board’ sessions.

BlueFox Sensing Tech Integrated Into @BrightSign Media Players

November 19th, 2018

Andrew Neale

BlueFox has integrated its real-time mobile phone sensing technology into the BrightSign portfolio of digital-signage media players.

BlueFox-equipped BrightSign media players will be able to detect nearby mobile phones without the need for any special apps, logins, or beacons.

We are told that BlueFox for BrightSign increases ROI by helping optimize digital-signage messaging and measuring real-time customer engagement, and that it is ideal for digital-out-of-home advertising, retail, and other digital-signage applications where measuring and understanding customer foot-traffic patterns is important.

Adidas Campaign Marks FrontRunner’s Expansion Into Retail

November 19th, 2018

Adrian J Cotterill, Editor-in-Chief

Adidas Canada has launched a new campaign, geared especially to women, in its flagship store windows at the corner of Yonge St. and Dundas Square.

The campaign we are told, marks an expansion into retail for Regina-based FrontRunner Technologies, which, through its proprietary WindowFront Matrix, has until now concentrated only on filling empty mall and street-front store windows.

With the campaign running though the month of November, Matt Stefan, FrontRunner’s COO told us “Over 600,000 people will witness first hand this campaign delivered by our FireFly Illumination System, marking FrontRunner’s move into big brand retail.”

Titled ‘Here to Create’, the dynamic women’s fitness campaign features English singer and songwriter Dua Lipa and American model and entrepreneur Karlie Kloss.

Nathan Elliott, FrontRunner’s CEO said “Yonge and Dundas is Canada’s Times Square. We are thrilled that one of the best brands in the world sees the power of our platform for an advertising mecca like that. FrontRunner recognizes the value of retail as a complementary offering to its empty storefront solution. In fact, we recently were able to trademark the phrase ‘Window Shopping’ which is applicable to both offerings.”

FrontRunner, which is already active in New York and several Canadian cities, expects to roll out several campaigns that are now in development to windows across the U.S. in 2019.

FrontRunner, a member of the Digital Place-Based Advertising Association, partners with Ayuda Media Systems for content management and creates windows of opportunity everywhere through the Firefly Illumination System.

Debut of @OutfrontMediaUS Social Influencers Program

November 19th, 2018

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media Inc. (NYSE: OUT) last week  announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns  through OUTFRONT’s internally sourced social influencer network and its partnership with social influencer platform WeAre8.

Baked goods company Bauducco Foods USA is the first brand to execute a campaign that leverages the new program, enlisting social influencers of all different verticals to share Bauducco’s brand story and moments of delight with hungry consumers.

As part of Bauducco’s annual holiday video campaign, the company took over the Cube, a 4,000 square foot full-motion display in Times Square New York, where the brand encouraged onlookers and online influencers to share holiday messages with their loved ones to be displayed in real-time on the digital screen. Bauducco’s creative agency Samba Rock created and produced this activation, capturing video of the content. The emotional video will be pushed out via the OUTFRONT Social Influencer program and Bauducco’s owned digital channels to be shared and promoted across social media this holiday season.

“Our company’s mission is to create moments of happiness between families and this is what we wanted to portray in our campaign ahead of the holidays. OUTFRONT understood this from the very beginning,” said Erik Volavicius, Marketing Director of Bauducco Foods USA. “With its range of innovative offerings, we were able to share moments and stories of love from people of all backgrounds and homes to the world.”

Supported by some of the world’s best creators including Shepard Fairey and a database of more than 9 million influencers and 25 million nano-influencers across all genres, partnering with WeAre8 allows OUTFRONT to extend its influencer engagement by presenting brands with the opportunity to not only highlight their campaign creative in new ways, but to extend the reach of their OOH campaigns to new audiences through a robust network of real people and real interactions online.

WeAre8 is a social media platform which enables brands to enlist micro-influencers to spread their marketing content across social channels through photos, videos, and text. Through its platform and network, brands have the opportunity to tap into influencers to incentivize social content on behalf of the brand.

Jodi Senese, Executive Vice President and Chief Marketing Officer of OUTFRONT Media told us “In a world where brands are looking for an emotional connection with consumers, we extend the powerful impact of the OUTFRONT campaign, by leveraging the reach and authenticity of passionate human voices at scale,” said Sue Fennessy, Founder and CEO of WeAre8. Micro-and Nano-influencers are effectively an extension of the media channel, and when thousands of people create and share their video stories in front of the campaign, we drive significant, additional ROI for the brand. Bauducco’s ‘stories of family love’ invite some exciting storytelling and we are thrilled to be part of it.”

The OUTFRONT Social Influencer program is available to any brands that are interested in adding influencers to their OOH campaign.

The Westfield Vision

November 16th, 2018

Adrian J Cotterill, Editor-in-Chief

Last year, Westfield shoppers spent GBP 500,000 every hour during the Christmas period. For one week only, Monday 03 – Friday 07 December, JCDecaux are inviting a select audience to join them for some festive cheer at their own exclusive pop-up.

We are told “New insight, new data and new opportunities at the UK’s No.1 and No.2 shopping malls, Westfield London and Westfield Stratford City”.

Speak to your local JCDecaux contact for more information.

This Week’s #AVJobs

November 16th, 2018

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

  • INTERNAL SALES MANAGER
    Job Type Permanent Full Time
    Location North Leeds
    Area West Yorkshire, England
    Sector Sales Sales – Audio Visual Sales – Education Sales – Internal Account Manager Manager
    Salary £27000 – £30000 Per Annum Competitive salary incl. benefits £40k
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29850
  • UK SALES MANAGER – AUDIO VISUAL
    Job Type Permanent Full Time
    Location North West or West Yorkshire
    Area Greater Manchester, England Lancashire, England West Yorkshire, England
    Sector Sales Sales – Audio Visual Sales – Video Conferencing Sales – Collaborative Technology Sales – Unified Communications Manager
    Salary £50000 – £55000 Per Annum Salary competitive & neg. + bonuses
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29848
  • AV SYSTEM DESIGNER
    AV System Designer
    Job Type Permanent Full Time
    Location London SW6
    Area London South West, England
    Sector Engineer Engineer – Audio Visual Engineer – Design
    Salary Negotiable plus benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref FV1787

Pete Miles Joins @AdspaceNetworks

November 16th, 2018

Adrian J Cotterill, Editor-in-Chief

Former Ad Ops lead at Shazam, Pete Miles has joined Adspace as SVP, Ad Platform and Operations where he played a central role in Shazam’s successful transition to an ad-supported model.

During this tenure, he was responsible for overseeing campaign management, revenue operations and ad technology, and was instrumental in the formation of the company’s programmatic ad sales business. He is actually reuniting with Adspace CEO Greg Glenday after several successful years together at Shazam, culminating in its recent acquisition by Apple.

Pete Miles has also served as the AVP, Customer Success at AT&T AdWorks, helping to operationalize the original deterministic cross-screen audience network. He spent 10 years as the VP Ad Operations at Vibrant Media where he was an original member of the senior leadership team that grew the business from early-stage startup to global contextual ad network with revenue in excess of $100M.

He will report to Adspace President, COO Peter Krieger where he will oversee Ad Operations for their burgeoning programmatic business, with his appointment coming at a crucial time for in-demand Out of Home advertising and with advertisers looking for ways to buy inventory in real time.