Pikasso Partners w/ @Quividi

January 19th, 2018

Russ Curry, Ministry of New Media

Pikasso, the leading Out-Of-Home advertising company throughout the Levant, North Africa and West Africa has partner with Quividi.

Pikasso’s 128 state-of-the-art screens, located in eight already digitized shopping malls; the iconic ABC Verdun, CITYMALL, LeMall Dbayeh, and The Spot Choueifat in Lebanon, Abdali Mall and City Mall Amman in Jordan, as well as Bab Ezzouar, and Park Mall Sétif in Algeria, have all been equipped with Quividi Audience Measurement Platform (AMP).

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Powering Advertising’s Growth Beyond #Brexit

January 19th, 2018

Russ Curry, Ministry of New Media

The best and brightest from across UK advertising will gather together at King’s Place in London on 25 January for LEAD – advertising industry’s annual summit, hosted by the Advertising Association.

The Association will welcome a line-up of industry figures, politicians and business leaders including Labour MP for Streatham and former Shadow Secretary of State for Business, Innovation and Skills, Chuka Umunna; Conservative Mayor of the West Midlands and former MD of John Lewis Plc, Andy Street; former Joint Head of the UK’s Government Economic Service Vicky Pryce; and Northern Europe Marketing Director at Procter & Gamble, Stefan Feitoza, to discuss the key questions of the moment – Brexit and how to achieve growth in a post-Brexit world.

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Brace Yourselves, Change Is In The Air!

January 19th, 2018

Adrian J Cotterill, Editor-in-Chief

Earlier this week Clear Channel UK, not only called an all-staff meeting but also called in, all of the key media specialists in London for a series of briefings.

Everyone is (rightly) being tight-lipped about all of this but our guess is that the top level meetings that took place earlier this week were ‘brace yourselves’ meetings.

Last night, parent iHeartCommunications, Inc. slipped out a press release ‘iHeartCommunications, Inc. Announces Extension Of Private Offers To Holders Of Its Five Series Of Priority Guarantee Notes And Its Senior Notes Due 2021 To Exchange Such Notes For New Securities‘ basically extending its debt swap deadline from today to 16/2/18.

The reason being a BIG ONE and that is because, by Wednesday this past week, ONLY USD36.7m or 0.4% of outstanding debt notes had been tendered for exchange.

Change in ownership is inevitable and surely imminent?

New @NanoLumens White Paper Focuses on Energising the Airport Experience

January 19th, 2018

Adrian J Cotterill, Editor-in-Chief

NanoLumens, award-winning creators of uniquely compelling interactive LED visualization solutions, this week announced the availability of the latest in its ongoing series of white papers that are focused on how advanced NanoLumens LED display solutions are creating better business outcomes for clients in a wide variety of vertical markets. The new white paper, entitled LED Display Tech: Energizing the Airport, is available for download here.

NanoLumens Vice President of Global Marketing Joe Lloyd told us “Airport executive teams understand that to stay afoot of today’s increasingly demanding air travel consumers they must re-engineer the way their terminals look, feel, and operate. This new white paper delves into the ways LED display technology can advance this goal.”

According to Lloyd, to take advantage of the unique position they hold in their respective regions’ economy, modern airports must accomplish multiple objectives. “They therefore need to incorporate adaptable technology that can work towards those objectives simultaneously. This compelling new white paper discusses why LED display technology, with its unmatched breadth of utility, is precisely the kind of solution that will enable airports to redefine the entire passenger experience.”

NanoLumens has been the go-to provider of flexible and innovative information displays for many of the world’s top airports looking to better engage with and inform busy travelers. Its cutting-edge LED solutions can be found in JFK International Airport, the Vancouver, Toronto Pearson and Montreal Pierre Elliott Trudeau International Airports, Changi Airport in Singapore, Miami International Airport, Darwin International Airport in Australia, and Honolulu’s Daniel K. Inouye International Airport, among others.

#NRF2018 YI TUNNEL #AI Image Recognition

January 19th, 2018

Tristan Cotterill

Beijing based startup YI TUNNEL exhibited at #NRF2018 and for those retailers, who managed to get to Level 1, were in for a treat with some clever #AI visual recognition programming that YI TUNNEL hopes will redefine the retail landscape – the thing about NRF that always concerns me, is how many of the proper big retailers get to any other Level than 3 or the big conferences, Ed.

Retailers would have seen a refrigerator equipped with cameras that could detect what was put in and taken out of the ‘fridge’. Cans of coca-cola, beer, slabs of cheese, packets of fries (who keeps fries in the fridge?) were all automatically detected by the software, one assumes using a clever combination of colour, shape etc.

YI TUNNEL had connected a little diagnostic screen in their booth and you could see the GET and PUT instructions being displayed when anything was moved in or out. In about 95% of cases it also detected two or more objects in one-hand being taken out! YI TUNNEL explained that back home, the software would have been much more accurate as it would have had full access to the machine learning built up in the past.

Interestingly, rather than ship one of their proper working #AI refrigerators from China, YI TUNNEL purchased a standard ‘fridge’ in New York, then before the show, furiously worked to add all their mechanics to it. Whatever they did, it worked and was mighty impressive.

Also on their stand was an automatic cash register / self-service kiosk that works by ‘looking’. You could place or throw almost anything they had to and onto the kiosk and it would recognise it; T-Shirts, tins of beans, vegetables etc. It could even detect the difference between different types of Apples and they demonstrated this with two separate varieties. You’d at first think this might be easy as it was simple red or green but it was much cleverer than that.

YI Tunnel describes itself as the most innovative AI company in China (all of they company’s computer vision experts are from the prestigious Tsinghua University) and the company has received investments from Baidu Ventures, Kinzon Capital, and Fengshion Capital.

It’s possibly fair to say that this company’s image recognition technology could completely replace RFID tags, barcode scanners, and (people) cashiers.

#ISE2018 @AdMobilize to Bring its #AI Audience and Crowd Analytics Solutions to Europe

January 18th, 2018

Adrian J Cotterill, Editor-in-Chief

Following somewhat on the heels of last year’s North American introduction of its Audience & Crowd Analytics solutions at #InfoComm17, AdMobilize, the industry leading artificial intelligence and computer vision company that is dedicated to making sense of the physical world, this week announced that it will bring the same revolutionary technology to European customers at #ISE2018 at booth #8-R330.

According to AdMobilize co-founder and CEO Rodolfo Saccoman, the #ISE2018 debut will mark the start of the company’s next phase of market expansion.

It is timed to leverage the power and reach of its international partnerships with commercial AV and DOOH advertising market leaders that include Signagelive, avt (Australia), Ayuda Media Systems, PersonifAI (Lithuania), Invian (Peru), MediaEdge (Japan), UBI Communications (Canada), Grupo EDM (Mexico), SmartLink Systems (USA), and NanoLumens (USA).

He told us “Integrators throughout the UK, Europe, Africa, Asia and the Middle East are about to experience what forward-looking companies in North America are swiftly embracing. The era of robust, reliable, easy-to-install and maintain audience and crowd analytics is at hand and this era promises to make channel-specific visualization solutions much more effective customer engagement solutions.”

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For Sale, @ChristieDigital’s @CENmedia #DOOH Ad Network

January 18th, 2018

Adrian J Cotterill, Editor-in-Chief

News just in from Canada, that Christie are desperately trying to dispose of its digital-out-of-home advertising network CEN Media.

Christie anounced the rollout of Christie Experiential Networks (CEN), back in March 2015, with an initial install in 200 theatre lobbies across the U.S., beginning with Missouri’s Wehrenberg Theatres, Michigan-based Emagine Entertainment, New Jersey’s Frank Theatres, Florida’s EPIC Theatres and Spotlight Theatres in Georgia.

The business (or is it a division) is managed by industry veteran and OOH superstar Kevin Romano. Knowing they would deny it, we did not ask Christie for comment.

Photos From @DPAAOrg’s #CES2018 Curated Experience

January 18th, 2018

Adrian J Cotterill, Editor-in-Chief

DPAA President and CEO, Barry Frey, needs to be credited for really leading the ad-side of our industry into new events. Not afraid to take risks, many years ago he suggested, cajoled and then took acton in actually introducing his members to new (for them) events, events like Dmexco, CES, Cannes and others. Barry we think, sees it has his mission to help ingratiate the industry with leading advertiser decision makers wherever they may be …

Even as major brands complained there were not enough leading women execs speaking this year at #CES2018, Barry Frey led a special DPAA panel with top marketing leaders from Subway, Delta, Suntory and National Geographic (shown above and below).

The hugely popular ‘DPAA CES Curated Experience’ (it’s been a regular in our our annual publication; DOOH INSIGHTs ‘Best of Series’ for the past few years) featured over 30 DPAA Member companies this year.

The group (shown below) took advantage of private CES Convention Floor tours and Eureka Park (early stage companies), they attended media and advertiser sessions, impossible or hard to get into VIP Keynotes and parties, as well as meeting with leading advertisers from MasterCard, Nike, Beam Suntory, Delta Airlines and others.

The now famous, or perhaps we should say, infamous DPAA CES Bus (shown below) shuttled the group across Las Vegas in comfort and style.

DPAA Member Top Golf even hosted a lunch at their four story golf range complete with lounge areas, swimming pools and advice and lessons given by expert golfers; including Noah Klas, DPAA, Chris Standish, Ocean Outdoor, Stephanie Gutnik, Broadsign, Sarah Crandall, DPAA and Ian Dallimore, Lamar.

The DPAA group also saw ‘connected’ homes where microchips in clothing alerted washing machines to bespoke instructions, Visual Detection informing ovens how on how to cook food, various voice activation demonstrations, saw the latest in OLED, high end and B2B screens and learned how advertising will be impacted by new technologies.

Below you can see Marc Kidd and Scott Marden of Captivate, together with Outfront Media’s Clive Punter posing in front of an autonomous (and probably flying) automobile.

We hear that one third of the DPAA Cannes Lions trip is already booked by members!

Splicky and @Broadsign Launch Worldwide Partnership

January 18th, 2018

Adrian J Cotterill, Editor-in-Chief

Berlin-based mobile expert Jaduda, owners of Splicky DSP and Broadsign have announced a new worldwide partnership. Splicky has incorporated Broadsign’s programmatic inventory into their DSP buying stack.

Sven Ruppert, CEO at Jaduda, said “The partnership with Broadsign allows our customers to globally buy programmatic eye-catching DooH screens. It illustrates our ambition to become one of the leading DSP providers in DooH. Our access to global mobile reach gives our customers unique opportunities to connect mobile and DooH media.”

At Splicky, advertisers can opt to run campaigns on a self-service or managed service basis. There are various targeting options to choose from such as location, categories, time, audience’s and weather. In addition, advertisers can control their advertising spend via whitelists and blacklists to explicitly select or exclude individual publishers. These extensive targeting options form the basis for efficiently addressing target groups and also makes it possible to link Mobile and DOOH channels when running campaigns.

Splicky is a demand-side platform (DSP) developed for mobile, CTV and DooH in the DACH region. A DSP is a trading platform where advertisers and media agencies can buy various digital ad-formats for their advertising campaigns through a single interface. Thanks to real-time bidding technology, this booking process is automated and runs in real time.

Vince Banks, vice president of programmatic sales operations at Broadsign told us “We’re excited to partner with Splicky to give media buyers the opportunity to leverage the power of digital out-of-home to better reach and engage their target audiences. The large, bright screens definitely make an impact and are an ideal addition to Splicky’s multiscreen offerings.”

Splicky is a product of Jaduda GmbH, which belongs to the Swiss Goldbach Group. At Dmexco 2016, Splicky expanded its offering into the DOOH space. Since then, clients of Splicky can programmatically acquire digital-out-of-home screens. Splicky uses state of the art algorithms gaining better results from programmatic campaigns and works with tracking and targeting technologies developed specifically for Mobile and DooH channels. Clients also have the opportunity to run campaigns utilizing their own third party data.

ZetaDisplay Signs Partnership Agreement w/ SES-imagotag

January 18th, 2018

Adrian J Cotterill, Editor-in-Chief

ZetaDisplay has signed a partnership agreement with SES-imagotag, a supplier of electronic shelf labels and omnichannel solutions for physical retail. SES-imagotag solution will be integrated into ZetaDisplay’s Media Platform for Digital Signage.

Leif Liljebrunn, CEO ZetaDisplay AB (publ) told us “We are very pleased to announce a new vertical in our offer to our customers. Electronic shelf labels are part of the seamless communication we develop with our customers. Collaboration with SES-imagotag, the world’s largest manufacturer of ESL, we also see as a quality stamp for our group”.

SES-imagotag, decribes itself as the worldwide leader in smart digital labels and pricing automation. The SES-imagotag solution enables retailers to connect and digitize their physical stores; automate low-value-added processes; improve operational efficiency; inform and serve customers; ensure information integrity to continuously optimize on-hand inventory; prevent stock-outs and waste and create an omni-channel service platform that builds loyalty and meets evolving consumer expectations.