DailyDOOH

Out of home advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for USD 1.75 billion, based on figures released by the latest Out of Home Advertising Association of America (OAAA) OOH Ad Revenue Report findings.

Digital OOH is leading the overall OOH recovery, and the segment jumped 56 percent compared to Q3 2020. Year-to-date, OOH ad revenue totals USD 5.1 billion which is an increase of 10 percent over 2020.

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Totem, the London-based event technology company that many in our industry will know is an amalgamation and rebrand of Lock-On Productions and Amigo / Amigo Digital has announced a significant investment from leading international Information Services, Exhibitions and Events Group Informa PLC.

Andrew Mullins, CEO, Informa Connect, told us “Totem has been an important partner over the last 18 months and we’re pleased to be deepening this relationship. We want to keep enhancing our in-person events, adding smart features, technologies and apps that give our customers an even better experience. With Totem, we have a partner that is equally committed to outstanding experiences and bringing new innovation to events.”

Informa, no doubt wanting to reimagine the events landscape during this current period of rapid evolution have taken a stake in Totem, which has an incredibly impressive array of integrated portfolio of digital event solutions.

Alex Hughes, Co-founder, and Christopher Bo Shields, Co-founder, Totem Hybrid Events (shown above, left to right), told us “We are delighted to further our relationship with Informa and welcome them as investors in Totem. Informa’s vision for the future of events aligns closely with our own. We are looking forward to continuing our work with Informa as together we find innovative ways to deliver events with pioneering digital solutions”.

The investment builds on Totem’s existing relationship with Informa Connect, which has seen the launch of ConnectMe, a pure self-serve platform that allows the business to deliver smart events, using Totem’s technology to deploy digital features and apps that amplify and enhance the experience of connecting and learning at its in-person events.

Totem’s brands are: Totem, the hybrid-virtual events platform; Totem Create, the creative technology design agency; Totem OnAir, the virtual events broadcasting service; Totem Action, the video production platform; and Totem Sci+Med, the scientific, medical and pharmaceutical events platform.

Totem launched its events platform in 2020 with the aim of reimagining the events landscape in the wake of COVID-19.  It’s described as a self-serve hybrid-virtual events platform that enables the creation of branded events from a 10-person meeting to a 10,000+ attendee event, allowing you to build, run and monitor events using live data and real-time control.

This week, the Las Vegas Convention and Visitors Authority (LVCVA), Samsung Electronics America and Samsung SDS America unveiled a state-of-the-art digital experience in the new West Hall at the Las Vegas Convention Center (LVCC).

Brian Yost, chief operating officer for the LVCVA said “Las Vegas remains at the forefront of innovation. We are pleased to partner with Samsung to offer our convention customers cutting-edge technology and exclusive access to unrivaled digital content and branding opportunities.”

Featuring a sleek, open-air design and an abundance of natural light, the atrium of the 1.4 million square-foot expansion of the Convention Center features an immersive and interactive digital signage system designed to deliver a modern and seamless visitor experience and a cutting edge promotional platform for trade show organizers and exhibitors. The 4.0mm Pixel Pitch LED Samsung video wall spans 10,000 square feet, making it the largest digital experience in a convention center in the U.S.

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Volta Inc. (NYSE: VLTA) has announced its expansion into the European market, with an initial focus on Germany, Austria, Switzerland, and France.

Chris Wendel, Co-founder and President of Volta told us “We believe in a regenerative energy future that is clean, connected, and custom-fit to how we live our lives. We’ve been honing our expertise over the past decade in the U.S., helping to catalyze one of the most significant macroeconomic shifts of our lifetime. We’re proud to see the company we’ve built extend into Europe and look forward to the many opportunities that lay ahead.”

Vincent Grena, Head of Volta Europe said “Volta continues to anticipate and guide the rapidly-evolving changes in consumer behavior around fueling and commerce – proving businesses can thrive while building a more sustainable future,” said“Our local teams of industry veterans look forward to delivering measurable commercial advantages for our site partners, and maximum convenience for EV drivers.”

We are told that Volta’s Europe expansion is driven by experienced local teams of EV charging hardware and software engineers, SaaS experts, and digital outdoor media sales leaders operating out of initial offices in Berlin and Paris.

AVI-SPL, the world’s leading digital enablement solutions provider, has announces its formal agreement to acquire SKC Communications, a Kansas City-based collaboration technology company, bringing together two companies focused on empowering hybrid work and learning experiences to help people work smarter and live better.

John Zettel, CEO of AVI-SPL said “SKC has built deep relationships across its loyal customer base, offering best-of-breed UCC enterprise enablement. We’re thrilled to partner with such an incredibly talented team and welcome them to AVI-SPL. As a combined company, we’ll be able to offer more services over more geographies to all of our customers as we look to become the UCC services provider and employer of choice in the U.S. and around the world.”

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Earlier today down under, our final event of the year wrapped and if things were normal we’d be there too (and at this time, we’d be quickly making our way across Australia, from Sydney to Brisbane for the Ashes, the first match in the Test cricket series played between England and Australia which kicks off Wednesday – alas #Covid19 stumped that for us).

This AdTECH: OOH – Sydney Conference, now in its third year, was the fifth and final event of ours during what we all know has been a horrid time for any in-person event.

Whilst there were no international attendees in Sydney (we normally get New Zealanders and some folks from Honkers at the conference), attendance in general was higher than last year with folks flying in from Melbourne to join.

Big thanks to all of our sponsors; Broadsign, Hivestack, Seedooh, VMO, Yahoo, all of our speakers and especially to Seedooh’s CRO Joe Copley who once again did a fine job of chairing the event.

DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, this week announced its return to the #CES2022 along with many of its leading members for the ‘DPAA CES Experience’.

CES Floor Tour Group Back in 2017

The DPAA CES Experience is a series of events and opportunities for leading DPAA Members around the show. CES is the largest gathering of brands, media, tech and innovation in the world.

DPAA makes this show easier to navigate by offering its members floor tours, meetings with brands and senior agency executives, networking opportunities, dinners, receptions, and much more!

Barry Frey, President & CEO of DPAA told us “CES has always been at the forefront of media and technology,” said It’s important that we as an industry understand what’s coming up and how it affects Digital Out of Home, the DPAA member presence for the past seven years at CES always telegraphs to the larger advertising community that DOOH is a growing part of their omnichannel mix. We engage with serious decision makers and everyone comes away smarter about OOH and brand needs.”

DPAA runs ‘experiences’ during CES, Cannes Lions, has a presence at Advertising Week London and New York, London Digital Signage Week, DMEXCO, is a key partner during New York Digital Signage Week and at other global events.

For more information on the DPAA CES Experience, reach out to info@dpaaglobal.com.

Hivestack, the world’s largest, independent, programmatic digital out of home #AdTECH company last week announced the launch of an industry-first dynamic digital audio out of home (AOOH) partnership with Stingray, the leading global music, media, and technology provider.

Andreas Soupliotis, CEO & Founder at Hivestack told us “We are thrilled to be the first in Canada to facilitate audio out of home transactions programmatically, it was a natural fit to combine our technology’s precision targeting, ad serving and measurement tools with this emerging channel. Through this groundbreaking partnership we are expanding the definition of digital out of home, adding new formats and opportunities to reach audiences across the Country.”

The integration of Stingray’s proprietary streaming media player into Hivestack’s suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada.

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Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, last week launched a new Overhead Digital Network at Indianapolis International Airport (IND) as part of its planned, high-impact upgrade of digital displays. Lamar was awarded the advertising contract at IND on March 1st this year.

Brig Newman, Vice President & Senior Director of Airports for Lamar Advertising Company told us “Lamar’s wide array of digital and static airport advertising products generate new revenue streams for airports while providing brands with the opportunity to reach and engage consumers and business travelers”.

The set of four 9’x4′ double-sided LED displays line the moving walkways in two separate terminals, targeting both arriving and departing travelers as they move about the airport. These latest enhancements highlight Lamar’s redesign and overhaul of IND’s digital displays that include revamped 85″ Digital Baggage Claim displays and 85″ Digital Flight Information displays.

Omi Sahota, Director of Marketing for Media Resources Inc. said “The VISIONiQ TruView displays enable Lamar to offer advertisers greater access to the same physical space. Changing advertisements is now easy and can be done remotely with the OSSI content management system.”

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with over 351,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,800 displays.

Imediacenter, one of the largest digital in-store advertising network in France, has announced a partnership with Vistar Media to provide programmatic technology.

Chris Waterman, Global Marketplace Development at Vistar Media told us
“As we continue to expand in France and across Europe, we are always looking to bring on more unique inventory that buyers want to access. Imediacenter screens are uniquely positioned at this time with more people returning to retail environments and French buyers seeking to increase their investment in programmatic out-of-home”

Imediacenter will leverage the Vistar Ad Platform that encompasses the supply-side platform (SSP) and ad server.

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