Daktronics LED Video Displays For Estadio BBVA Bancomer

July 29th, 2015

Gail Chiasson, North American Editor

Brookings, South Dakota-based Daktronics, in conjunction with Mexican partner Pantallas Publitronics, was recently called on to provide two new LED video displays for Estadio BBVA Bancomer, home of C.F. Monterrey in Monterrey, Mexico.

Daktronics-Monterrey

The displays have now been installed and are ready for C.F. Monterrey, commonly known as Los Rayados, to take to the pitch for the team’s first match on August 2, the eighth edition of S.L Benfica’s Eusébio Cup.

Noting that its work with Daktronics will bring a better overall experience to the fans and sponsors for interaction, information and statistics at every event held at Estadio BBVA Bancomer, Tonatiuh Mejía, vice-president of C.F. Monterrey, says, “We worked with world leaders in every aspect of creating this facility which will be a tourist icon for the city, designed with iconic materials from our states and equipped with the highest audio and video international standards.”

The new displays each measure 8.41 metres high by 19.02 metres wide and feature 13HD pixel layouts to provide crisp, clear imagery with wide angle visibility to more than 50,000 seats in the newly constructed stadium. The displays feature variable content zoning which allows each display to show one large image or to be divided into multiple different zones to provide any combination of live video, instant replays, scoring information, animations and sponsorship messages.

“Choosing the best in the world at each specialty for the construction of this stadium, including Daktronics for LED video displays, brought professional people who offer professional services and premium, quality products,” says Mejía.

“Daktronics is thrilled for the opportunity to provide Los Rayados with these video displays at their new stadium in Monterrey and for the continual guidance from our long-time representatives in Mexico, Pantallas Publitronics, without whom the project would not have been possible,” says Erin Harvey, Daktronics international sales representative. “The views of the mountains that form the backdrop of the stadium give it a commanding feeling. With the mountains, there’s no doubt that you’re in Monterrey; it’s very much the home of Los Rayados. The Daktronics displays share part of that view, so it is important to put our best foot forward.”

The installation comes with a digital content package from Daktronics Creative Services, an award-winning in-house creative department. Content will include a combination of custom created Los Rayados and standard catalog content for logo animations, welcome messages and crowd prompts.

Daktronics LED video and messaging display technology feature industry-leading environmental protection for a long lifetime with consistent performance and low power consumption, providing value and excitement for years to come.

Supported by the passion of football and the potential ecological and economic development of the area, C.F. Monterrey Los Rayados intends to collaborate on improving the quality of life of the metropolitan area inhabitants, increasing green areas, sports and cultural spaces and promoting healthy end family entertainment, thus creating an ecological, tourism and sports benchmark of international importance for the state of Nuevo Leon and Mexico. “EN LA VIDA Y EN LA CANCHA”

Nebraska Furniture Mart Selects Reflect As Digital Solutions Partner

July 29th, 2015

Gail Chiasson, North American Editor

Reflect, Dallas-based turnkey digital media solutions provider for out-of-home networks, was selected by Nebraska Furniture Mart (NFM) as its exclusive digital solutions partner, handling the new Nebraska Furniture Mart store location in Texas.

Wayfinding at the main entrance

Wayfinding at the main entrance

The new recently-opened location is on a site covering 90 acres. The store has 560,000 sq. ft. of retail showroom, and a 1.3 million sq. ft. distribution center. It is projected to host 8-10 million visitors annually.

The Nebraska Furniture Mart store serves as anchor to the Grandscape development, a 400+ acre mixed use development which will provide a unique destination for retail, entertainment, dining and attractions.

Family owned and operated since 1937, Nebraska Furniture Mart is a brand rich in heritage. Nebraska Furniture Mart has always focused on unmatchable prices, top-notch customer service, and memorable guest experiences. When it decided to open a new store in Texas, management was aware of the challenges of introducing a brand rich in heritage to a new market, as well as the challenges that came along with the immense scope of the project. Reflect and Nebraska Furniture Mart worked together, using in-store digital media technologies to design an intimate and personalized shopping experience for a large format store.

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Clear Channel Digital Column Network at Toronto Union Station

July 28th, 2015

Gail Chiasson, North American Editor

Clear Channel Canada, Toronto, launched a highly impactful Digital Column Network in the newly renovated Go Concourse at Toronto Union Station this week.

TUS-DigitalColumnNetwork-Photo1

The network offers coverage of Canada’s busiest building, which serves over 65 million commuters annually.

Digital column in Union Station

Digital column in Union Station

This is the first 360 degree Digital Column Network in Canada and consists of six 6’ tall cylindrical digital columns. CCC used the latest display technology with full motion and static digital capabilities, that will be synced for higher impact.

In 2014, CCC acquired the rights to advertising media at Toronto’s Union Station and will continue to grow their assets including digital and static wall media, as the renovations at Union Station are completed.

Separately, we also noticed that Clear Channel Canada recently heightened its digital presence in Yonge Dundas Square with the installation of a new LED display on the Atrium on Bay Media Tower. This premium display has the same resolution as the Samsung screen on top of the AOB tower – the largest digital screen in Canada.

Dundas Square is in the heart of downtown Toronto and boasts a daily circulation of over 137,700. Advertisers now have a superior way to reach the over 1,000,000 people who attend events in Dundas Square each summer. The new AOB Tower digital display also allows brands to connect with the over 47 million shoppers who pass through the Toronto Eaton Centre annually.

Clear Channel Canada is owned by Clear Channel Holdings Inc., New York, and by EL Media Holdings Canada. CCC is an innovative leader in Canadian Airport, Mall, Spectacular and Digital OOH media and manages Ottawa’s transit shelters. CCC spectacular static and
digital media networks are available across our 5 Airport network, and the premium 26 mall portfolio. In addition CCC offers spectacular and digital media of Toronto’s Gardiner Expressway.

Christie Interactive Video Wall, University Of Nebraska-Omaha

July 28th, 2015

Gail Chiasson, North American Editor

Christie, Cypress, California, and AVI Systems, Minneapolis, Minnesota, recently teamed up to create a movable four-unit by one-unit LCD interactive digital display wall at the University of Nebraska Omaha’s Dr. C.C. & Mabel L. Criss Library.

Christie LCD Interactive Display Wall - University of Nebraska - (lr)Built on casters for easy mobility, the multi-touch video wall gives students the opportunity to experiment, play and create what was previously unavailable to them and they are taking full advantage by designing gaming videos, working on school projects, and ’spray painting’ the wall using Graffiti Wall software.

The Library is the school’s primary source for academic information and Joyce Neujahr, director of patron services, says she was searching for something “unique and different” that was not already on campus. Her interest was piqued when she read about the Christie installation at North Carolina State University and viewed the impressive Christie MicroTiles at Nebraska Omaha’s Barbara Weitz Community Engagement Center.

“We looked at other brands, but the Christie LCD panels have no real competition. Once we saw the Christie LCD panels in action, and their brilliant, high definition images, they sold themselves,” says Neujahr. “AVI Systems did a great job with the installation and are an excellent company to work with. They knew exactly what they were doing and kept us in the loop every step of the way.”

Neujahr said the video wall’s mobility was a big selling point for both the Dean and the Chancellor, who appreciate and love the wall and its technology, thinking it is money well spent. Using the new Christie wall, the library has ‘Throwback Thursdays’ where archival photos are shown and Tuesdays include streaming videos, which are quite popular.

“One week we had eagles with their eggs hatching, and then the mother feeding them and another time we had newborn puppies – that sort of thing usually drives a lot of attention,” Neujahr added. “We also had a feed from the Hubble Space Telescope circling the Earth with live streaming video. I think that’s been a popular use of the wall: the live streaming event. The multi-touch screens are also frequently used and are a feature which influenced our purchase.”

Christie’s range of thin and elegant professional LCD flat panels enhances any environment with brilliant, high-definition visuals. Affordable and reliable, these display products provide the ideal platform to express messaging in corporate lobbies and meeting rooms, educational facilities and retail spaces.

AllOver Media Acquires Zoom Media’s Social & Family Divisions

July 28th, 2015

Gail Chiasson, North American Editor

Minneapolis-based AllOver Media LLC (AOM), a portfolio company of Audax Private Equity and believed to be the largest alternative out-of-home advertising platforms in the US, has purchased the Social Indoor and the Family Network Divisions of Zoom Media.

ZoomnewLogo-Tagline-BlueFollowing this purchase, Zoom Media is now focusing specifically on its Zoom Fitness Network worldwide. It earlier swapped advertising networks in Canada with Newad in June, 2015, with Newad acquiring Zoom’s restobar, campus, fashion, business, media and golf networks in exchange for Newad’s fitness establishments.

Assets of the Social Indoor Network include static poster facings and digital screens across more than 1,600 venues and 20 DMA’s, including sports bars, restaurants and clubs. The Family Network consists of backlit billboards, digital screens, floor clings and other customized media formats at more than 350 sports and recreation centers, including arcades, bowling alleys, roller skating facilities and more.

AllOver Media logoBoth Zoom and AOM have deep roots in strategic indoor place-based media. Zoom Media started initially as a school project by a University of Quebec student in 1991 and quickly became a major player in the indoor media field, branching into the US in 1998 and later into Europe. Today Zoom Media is the global market leader in ad-supported video platforms in the fitness industry with its Zoom Fitness Network.

With this acquisition, AOM becomes the only nationwide provider of gender-specific place-based media. AllOver Media built its foundation with AJ Indoor in 1987 and gained its first major advertising agency partners in 1989. Through the years, products have been refined and added, but the essence of the indoor ad industry remains the same – as an instrument to engage a captive audience. Beyond the current static and digital advertising opportunities is a wide array of bar media options, including pint glasses, coasters, table tents, mirror clings, wallscapes and more. Experiential, promotional and couponing round out the field and provide opportunities for testing and tracking. The only barrier is how creative advertisers can get while promoting their brand.

“Since founding AllOver Media in 2002, we have focused on developing and deploying a diverse set of advertising mediums at high-traffic indoor and outdoor venues throughout the United States,” said Tony Jacobson, AllOver Media CEO. “This acquisition strengthens and expands our current Indoor portfolio and makes us the clear leader in the space, which compliments our industry leading status in convenience store and truckside media as well. This deal is 20 years in the marking and is personally an exciting time.”

“We are very pleased that our friends at AllOver Media have purchased the Social and Family networks,” says François de Gaspé Beaubien, Zoom’s chairman and CEO. “This transaction enables both parties to focus on their respective core strengths; Zoom has completed the sale of our non-fitness networks and is now 100% focused on the active lifestyle category across the US, Canada and the UK.”

AllOver Media (AOM), founded in 2002, is headquartered in Minneapolis, Minnesota, and is the largest alternative out-of-home advertising platform in the U.S. AOM works with a wide range of clients from Fortune 500 to regional and local companies by promoting products within captive media formats and engaging consumers on an every day basis. AOM is the only out-of-home company that can provide coverage in virtually every DMA in the US.

Digital Signage Summit Europe

July 28th, 2015

Adrian J Cotterill, Editor-in-Chief

What was to be the invidis 9th Digital Signage Conference 2015 is now Digital Signage Summit Europe – what with their new partnership with the organisers of Integrated Systems Europe.

The event is still being held in Munich but moving one week earlier from previous years taking place at the Hilton Hotel Airport Munich (formerly the Kempinski Hotel) on Thursday and Friday, September 10-11, 2015.

There are two other events in their ‘series’;

  • Digital Signage Summit Russia which takes place in Moscow, Wednesday and Thursday October 29-30, 2015.
  • Digital Signage Summit MENA which takes place in Dubai, Monday, November 16, 2015.

CorpComm Expo 2015 Keynote Features Panelists from Aramark, Wells Fargo, Mohawk Industries

July 28th, 2015

Gail Chiasson, North American Editor

CorpComm Expo 2015’s Thursday, Oct. 1, keynote will present a panel discussion featuring professionals Greg Lennox, senior manager, digital communications, Aramark; Steve Kline, video content executive producer corporate communications, Wells Fargo; and Vincent Gross, systems manager, Mohawk Industries at its inaugural 2015 educational conference taking place Sept. 30-Oct. 1, 2015, at the Georgia World Congress Center in Atlanta.

The discussion, moderated by Jason Douglas, senior communications project manager, FedEx, is titled ‘Taking Aim at the Future – Insights Into Employee Communication for the Next Generation’. Panelists will discuss the outlook of the corporate communications environment and how to ensure not only that the correct message is being delivered, but also that it doesn’t get lost on what is now a technologically advanced workforce.

Douglas, who serves on the CorpComm Expo Advisory Board, says, “Many conferences address best practices, but CorpComm Expo should provide a deeper dive into internal communication trends, approaches and ROI with the use of technologies to better aid organizations in communicating with one voice.”

For more information about CorpComm Expo or to register to attend this or any other educational program at the Sept. 30-Oct. 1, 2015 event go to the CorpComm Expo website

CorpComm Expo 2015 (CCE) to be co-located with EduComm Expo 2015 (ECE) is scheduled for Sept. 30-Oct. 1, 2015, with access to the Exhibit Hall both days at the Georgia World Congress Center in Atlanta.

The two Expos will open Sept. 30 with a joint keynote session by Shel Holtz, accredited business communicator, and principal of Holtz Communication + Technology,

The M4 London Gateway Added 2 @Outdoor_Plus Portfolio

July 27th, 2015

Adrian J Cotterill, Editor-in-Chief

Outdoor Plus is launching a new site, The M4 London Gateway wish was unveiled this week, with a campaign from Virgin Media. It is the only digital landscape opportunity on the M4.

Virgin Media - M4 London Gateway

Targeting traffic travelling into the capital from Heathrow, and the affluent regions to the West of London, the site delivers a fortnightly audience of over 1.2 million. The elevated screen gives brands an opportunity to showcase on one of the busiest roads into London.

Grant Branfoot, Sales Director at Outdoor Plus, told us “We’re proud to be the only DOOH media owner offering a landscape digital screen on the M4 London Gateway.

The roadside site provides a great space for advertisers to harness the attention of both international audiences and Londoners travelling between Heathrow and the city.”

Samsung & @OceanOutdoorUK Unveil The Printworks

July 27th, 2015

Maddie Cotterill

Samsung is the launch partner for yet another new Ocean full motion digital screen – located on the iconic Printworks building in the heart of Manchester’s thriving leisure and retail district.

Printworks launch1 470

Samsung’s launch campaign, featuring the Galaxy S6 smartphone, was created and planned by Cheil.

Fiona FitzGibbon, head of Cheil Media, told us “The fusion of retail with entertainment at The Printworks represents a super-premium opportunity for brands to engage with audiences. Sites of this stature offer a superb canvas from which to showcase the next generation of smart phones in what is a dynamic, mobile environment.”

Ocean marketing director Richard Malton told us“Printworks is Ocean’s seventh digital screen in the city and, combined with Screen@Arndale, gives advertisers and brands domination of central Manchester in what is a key outdoor and mobile environment.

“The roll out of digital out of home across Manchester continues apace and demonstrates Ocean’s commitment to the creation of premium interactive out of home experiences which are connecting cities with communities in highly responsive ways.”

Measuring an impressive 13.44 x 7.68 metres, the Lighthouse Industries 10mm LED dominates the exterior of The Printworks entertainment and leisure venue. It is situated in close proximity to high-end stores like Harvey Nicholls and Selfridges, delivering close to one million impacts a fortnight.

2 Office Buildings Added 2 @Captivate Canadian Network

July 27th, 2015

Gail Chiasson, North American Editor

Captivate, North American location-based video media network, has added two major office buildings to its media network in Canada and signed a renewal agreement with Cadillac Fairview covering 12 office buildings in Toronto, Vancouver and Calgary.

Captivate Logo- March 2015(2)The company is also finalizing agreements with several additional buildings to become part of its Canadian footprint before the end of the year.

Joining Captivate’s Canadian media network are the 30-story RBC Waterpark 3 on Queens Quay in Toronto, managed by Oxford Properties Group and serving as the national headquarters for RBC Royal Bank, and the 26-story Deloitte Tower in Montreal, a Cadillac Fairview property.

Among the 12 buildings that comprise the Cadillac Fairview renewal agreement are TD Bank Tower in Toronto, HSBC Bank’s headquarters in Vancouver and the Shell Centre in Calgary. Cadillac Fairview oversees a portfolio of prime office properties and regional shopping centers totaling nearly 50 million square feet and valued at over $20 billion.

“The office buildings encompassed by these agreements are among the most prestigious in Canada,” says Marc Kidd, Captivate CEO. “These venues enable us to engage business professionals with a customized mix of live news, business advice and building-specific messaging, while providing an extremely desirable audience for advertisers.”

Rob Nizielski, Captivate senior vice-president of network sales, says, “Our media network’s growth has been exceptionally strong this year in Canada as well as in the U.S., and we are on the cusp of finalizing additional agreements that will maintain this rapid expansion over the second half of the year.”

Captivate screens are located in more than 1,800 premier office buildings across North America’s top urban markets. The company has experienced 220% viewership growth over the past five years, delivering 12 million unique monthly viewers.

Founded in 1997, Captivate is owned by Generation Partners and Gannett. It is research driven and is measured by Nielsen.