Diana Hummel Joins AccuWeather

March 21st, 2025

Adrian J Cotterill, Editor-in-Chief

AccuWeather, Inc., the global leader in weather forecasting, warnings data services and information, has named advertising and technology industry veteran Diana Hummel as Senior Vice President of Advertising Sales and Media.

Diana brings a wealth of advertising experience to AccuWeather, starting her career in shopper marketing before pivoting to media and ad tech with career alignment toward cutting-edge tech, inclusive of ad verification, cross-screen video attribution, connected TV, programmatic and data sales, mobile at the smartphone inflection point, and gaming.

Most recently, she served as Vice President of Sales and Customer Success for the U.S. and Canada at Integral Ad Science. Prior to that, she was Head of Sales for Samba TV’s Northeast region.

AccuWeather Chief Business Officer Matt Gillis told us “As the advertising landscape continues to evolve, our commitment to delivering innovative solutions and building strategic partnerships permeates everything we do. AccuWeather is excited to continue empowering our clients with the best weather data, tools, and opportunities they need to succeed in an increasingly dynamic marketplace. I am confident Diana’s decades of experience combined with her passion for developing and maintaining lasting relationships will lead to even more mutually beneficial growth and value for AccuWeather and our customers and partners.”

Diana will be based in New York and report to Matt Gillis.

AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.

Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.

AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications – Spectrum, Verizon, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.

People Changes At oOh!

March 21st, 2025

Tristan Cotterill

oOh!media has made two significant senior executive appointments, appointing Mark Fairhurst as chief revenue officer and Andrew Every as chief strategy and retail media officer.

Having joined oOh! in November 2025 as a revenue advisor, Mark has been acting chief revenue officer since December and brings over 25 years of experience in sales, strategy, and change management.

oOh! CEO Cathy O’Connor told us “It’s my absolute pleasure to announce the appointment of Mark as chief revenue officer. He is a skilled leader with profound Out of Home expertise and extensive experience in media sales, corporate strategy, change management and culture development. Mark has made a significant contribution since joining our business in an acting capacity, as evidenced by our strong Q1 revenue performance which is showing double-digit growth.”

Mark’s extensive career includes leadership roles at key Out of Home industry players including; JCDecaux, Eyecorp, APN Outdoor, Fairfax Media, SBS, and most recently, QMS, where he oversaw significant growth as their chief customer officer.

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New Blinders Sports Lounge

March 20th, 2025

Andrew Neale

Global AV technology pioneer Peerless-AV, in partnership with experiential design experts DCBolt Productions, has helped unveil the new Blinders Sports Lounge in Charlotte, North Carolina.

The Blinders Sports Lounge, opened ready for the start of March Madness, is equipped with the largest immersive LED screen on the East Coast, outside of a stadium or casino. Charlotte sports fans will experience the super-wide, high-definition viewing experience of a sportsbook, combined with the live energy of a sports lounge, and the luxurious detailing of a cocktail lounge.

Kush Anandani, owner of Blinders Sports Lounge, says he wanted to create an incredible space in his hometown of Charlotte that mimicked the exceptional experiences he had watching sports in Las Vegas. For such an exclusive vision, he enlisted the expertise of Peerless-AV and DCBolt. As former sports partners with Daytona and MiLB, and major supplier to sports stadiums and Sportsbooks across the United States such as Mohegan Sun, Illani, and Agua Caliente, Peerless-AV was the perfect choice to partner with. Having worked with some of the most recognized brands in the world, such as Disney, Google and Nike to provide custom immersive solutions, DCBolt was the clear choice to bring the technical expertise required to make the system work flawlessly. Together, Peerless-AV and DCBolt would bring to fruition Anandani’s vision for an innovative, Vegas-esque sports lounge in the heart of Charlotte.

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MP Productions Acquired By @CTIAV

March 20th, 2025

Andrew Neale

CTI has acquired MP Productions of Little Rock, Arkansas, adding the team’s four decades of experience producing arena and stadium events nationwide to CTI’s portfolio.

“For over forty years, Mike Pope and MP Productions have brought world-class production service to arenas and stadiums across the United States,” said John Laughlin, CEO of CTI, “Beginning with national recording artists like Barbara Mandrell and REO Speedwagon in the eighties, they added corporate events, hosting dozens of shows a year for Amway and Success, earning the trust of organizations as diverse as ATA Martial Arts, Biogen, CAT and many, many more. Their creativity, reliability, and dedication to the client are second to none. I look forward to taking this team into the future and seeing them grow and prosper with CTI.”

CTI serves customers worldwide as a member of the PSNI Global Alliance and across the US, with locations from Michigan to Texas and New Jersey to California.

In January 2025 CTI acquired Delta AV, in July 2024 they acquired Digital Technology Solutions, in June that same year they acquired Advanced Systems Integration and in February last year they acquired Vistacom, Inc..

The 83rd @TheOBIEAwards Shortlist

March 20th, 2025

Adrian J Cotterill, Editor-in-Chief

The Out of Home Advertising Association of America (OAAA) has unveiled the shortlist for the 83rd Annual OBIE Awards, celebrating creative excellence and innovation in out of home (OOH) advertising.

For more than eight decades, the prestigious OBIE Awards have set the benchmark for outstanding OOH creative — highlighting the intersection of artistry, technology, and strategic storytelling while spotlighting award-worthy work that is shaping the future of the industry.

As part of this year’s celebrations, American Express will be inducted into the OBIE Hall of Fame, recognized for its enduring legacy of bold, visually striking campaigns that have set a high bar for creativity in OOH advertising. For decades, American Express has leveraged OOH to drive consumer engagement, blending innovative storytelling with impactful placements that resonate across audiences. From iconic billboards to immersive brand experiences, the globally integrated payments company continues to push the boundaries of the medium, reinforcing its role as a leader in marketing and brand connection.

The 2025 OBIE Awards shortlist recognizes 117 finalists across 28 categories, selected from a record-breaking pool of submissions. This year’s finalists showcase the power and impact of OOH in today’s evolving media landscape, pushing creative boundaries and redefining audience engagement. Spanning categories from experiential activations to digital innovation, the selections highlight the adaptability and creativity that make OOH an essential force in modern marketing.

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OMA Conference 2025, May 8 2025

March 20th, 2025

Tristan Cotterill

Join the Australian Outdoor Media Association (OMA) for the launch of MOVE – Australia’s world-leading audience measurement platform, endorsed by the Media Federation Australia (MFA) and Independent Media Agencies Australia (IMAA), which is set to transform Out of Home advertising in “Straya”.

The OMA Conference 2025 looks like a must-attend event to gain a competitive advantage in the new era of Out of Home.

Powered by millions of data points, MOVE captures how, why, where and when people move, season by season, 365 days a year, across all metro and regional Out of Home formats.

For the first time, brands can track seasonal travel trends, interstate and international visitors, and shifting movement patterns against their campaigns.

Thursday MAY 8, 2025
Crown Sydney, 1 Barangaroo Ave, Barangaroo

8:30 AM Registration
9:15 AM Event starts
4:00 PM Concludes

Registration can be found here.

Today’s WE.DOOH Webinar

March 20th, 2025

Adrian J Cotterill, Editor-in-Chief

Today, March 20 at 8amPT/11amET/4pmGMT is the next DPAA webinar which will address Leadership Through Change where attendees will learn to take control in uncertain times, reframe challenges as opportunities and build a game plan for change.

The DPAA will also elaborate on the expansion of its incredibly successful Women’s Empowerment program, WE.DOOH. There is still time to register!

For the past six years, the DPAA has empowered women across the global Digital Out-of-Home (DOOH) ecosystem, by providing insightful and actionable workshops, content and panels related to the unique challenges women face across the industry.

The initiative has helped thousands of women worldwide learn how to advance their careers and help develop stronger networks. At the same time, we increased understanding among allies and leaders on how they can foster more inclusive workplace cultures and apply many of the learnings to accelerate their success.

“Our Women’s Empowerment program webinars have learnings for all,” said Barry Frey, President & CEO of DPAA. “It’s only fitting we evolved the program into a Leadership Series, especially in today’s climate.”

As the collaboration enters its seventh year, the initiative is evolving beyond the focus of women’s empowerment to a broader WE.DOOH Leadership Series, ensuring that all professionals in the DOOH industry have the tools, confidence, and strategies to lead effectively in today’s rapidly changing business environment. This strategic shift reflects DPAA’s commitment to strengthening the industry’s leadership pipeline by providing innovative, inclusive, and actionable training for all.

Speakers for the session will include:
Elizabeth Neubauer-Donovan, SVP, Global Head, Retail & Commerce Networks, Kinesso
Leslie Lee, SVP, Marketing, Vistar Media
Carl Fremont, CEO, Quigely-Simpson.

The session will be led by DPAA’s subject matter expert, Jennifer Willey, Founder & CEO of Wet Cement, a consultancy that builds empowered teams, confident leaders and inclusive cultures where innovation and growth thrive.

In honor of Women’s History Month, the webinar will be open to all.

Registration can be found here.

SpinetiX / Bluefin All-In-One #DigitalSignage Solution

March 19th, 2025

Andrew Neale

SpinetiX and Bluefin International are partnering to offer an all-in-one digital signage solution ready for business which they say makes digital signage accessible, secure, and easy to deploy.

The new solution features the SpinetiX DSOS dedicated operating system integrated with Bluefin screens from 10.1’’ to 55’’. Thanks to this collaboration, the all-in-one signage solution offers out-of-the-box access to the free Discovery Plan of the SpinetiX ARYA CMS to quickly get started with digital signage on any number of screens without any recurring fees. With SpinetiX enabled, Bluefin all-in-one displays provide a highly secure and robust, subscription-free digital signage solution with seamless reliability and globally available support for all customers.

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Power BI for #DigitalSignage Via @Screenfeed

March 19th, 2025

Adrian J Cotterill, Editor-in-Chief

Most agree that data should inform and drive decisions in our professional lives. Actionable information is abundant, so it’s necessary to summarize and serve key data in a digestible way. One of the popular platforms for this type of reporting is Microsoft’s Power BI.

Companies around the world use Power BI to report on a spectrum of metrics. These can then be communicated to team members or decision makers. This kind of relevant reporting makes Power BI a great addition to digital displays.

Within Screenfeed, displaying select Power BI reports on-screen allows you to present data in a more accessible way. Instead of logging in to Power BI or waiting for a meeting to be updated, team members can check screens to gain a pulse on relevant information instantly.

Teams get easy access to business insights without having to dig through emails or open multiple applications. This fosters good decision making and valuable discussions among teams, and enhances workplace communications as a whole.

In addition to improving efficiency, relevant on-screen content makes in-person office spaces feel more welcoming. Power BI reports, calendars, employee appreciation, LinkedIn posts and more all aid in boosting morale and highlighting employee and company achievements.

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Visual Commands Acquired By @Avidex_AV

March 19th, 2025

Andrew Neale

Avidex, a global AV integrator specializing in the design, integration, and support of innovative and collaborative AV solutions, has acquired Visual Commands, a technology-driven AV programming and design consultant known for its expertise in custom programming and design, control system coding, automation, and cutting-edge remote monitoring service solutions.

Monty Champoux, President of Visual Commands, will join Avidex as Chief Technology Officer (CTO), where he will lead technology strategy and innovation across Avidex’s portfolio. The entire Visual Commands team has seamlessly transitioned to Avidex, ensuring uninterrupted service and expertise for their existing clients.

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