RMG Says It May Have To Reverse Stock Split

March 25th, 2017

Adrian J Cotterill, Editor-in-Chief

RMG Networks Holding Corporation (NASDAQ: RMGN) announced last week that the Listing Qualifications Staff of The NASDAQ Stock Market had granted their request for an additional extension through September 18, 2017, to regain compliance with the minimum bid price requirement for continued listing on The NASDAQ Capital Market.

RMG was notified by Nasdaq on September 19, 2016, that it no longer satisfied the minimum bid price requirement for continued listing of $1.00 per share, as set forth in Nasdaq Listing Rule 5550(a)(2). In anticipation of not meeting the minimum bid price requirement by March 20, 2017, the end of its initial 180-day grace period, RMG applied for an additional 180-day grace period to regain compliance with the Nasdaq’s minimum bid price requirement. In order to regain compliance, the minimum bid price per share of their common stock must be at least $1.00 for at least ten consecutive business days during the additional 180-day grace period, which will end on September 18, 2017.

RMG also provided written notice of its intention to cure the minimum bid price deficiency during the second grace period by effecting a reverse stock split, if necessary.

RMG from the NASDAQ Capital Market to the NASDAQ Global Market in 2013, then moved back onto the NASDAQ Capital Market in early 2016 when it could not again, meet the minimum bid price.

The Capital Market (small cap) is an equity market for companies that have relatively small levels of market capitalization. Listing requirements for such ‘small cap’ companies are less stringent than for other Nasdaq markets that list larger companies with significantly higher market capitalisation.

The Global Market (mid cap) is made up of stocks that represent the Nasdaq Global Market. The Global Market consists of 1,450 stocks that meet Nasdaq’s strict financial and liquidity requirements, and corporate governance standards.

Christie Lobby Experiences On Display at #CinemaCon

March 24th, 2017

Adrian J Cotterill, Editor-in-Chief

Kathryn Cress, global & corporate marketing VP, Christie told us “In keeping with our ability to deliver what cinemas need to grow audience attendance, Christie’s presence at CinemaCon 2017 will be pervasive, from both within and outside the Colosseum at Caesars Palace; along the corridors, archways, registration areas and lounges; as well as Christie’s own futuristic theatre in the Milano 1 room and our solutions at our trade-show booth, 2303A”.

At the Colosseum, which forms the visual heart of CinemaCon’s studio previews and special events, Christie-based solutions are set to impress movie-goers outside that cinema, inside its lobby and in the auditorium itself.

Outside on the Colosseum facade, guests will be treated to a dynamic projection-mapping display, courtesy of the one-two punch of award-winning Christie Boxer projectors and Christie Pandoras Box media processors, displaying featured content from Allure, a Christie company. These digital, easily-changed visuals are far superior to the static, hanging banners and fixed artwork that grace most cinemas.

Inside the Colosseum lobby, the Hero Wall – an impressive visual display of digital content composed of eight 55” Christie LCD panels arranged in a herringbone pattern – will form a striking platform to deliver sophisticated advertisements, which excite exhibitors eager to mount ad campaigns that communicate to and engage audiences.

In the Milano room, attendees can experience a futuristic cinema lobby and see what is possible from the customer engagement and transaction technology experts at Allure, a Christie company, and Christie Experiential Networks (CEN). From innovative POS platforms, engaging digital signage and menu boards to digital box offices, mobile solutions and interactive lobby displays, CinemaCon attendees will be impressed with the variety of customer-focused experiences that Christie offers, and which are proven to influence consumer behavior.

Inside the Milano lobby, the Christie corridor, featuring riveting cinematic content designed by Christie 360 Experiential Studios, forms an immersive pathway that welcomes guests into the theatre.

Other innovative lobby displays are powered by Christie LCD panels, inside the Colosseum lobby, and by the Christie Velvet Apex Series of LED panels at the Registration Desk, providing additional marketing and advertising options to secure longer ‘stay time’ and increased spending from moviegoers.

Josh Tonasket joins @planarsystems / @LeyardGroup

March 24th, 2017

Andrew Neale

Josh Tonasket has joined the Planar and Leyard Sales Team. Josh will manage Planar and Leyard’s sales efforts for Northern California.

Josh comes to Planar and Leyard with ten years of experience in the digital signage industry and has significant technology expertise in large format LCD displays. His background includes selling into a wide range of markets including Retail, ProAV and IT.

#MarchforGiants Arrives in the UK

March 24th, 2017

Andrew Neale

Conservation campaigners today welcomed #MarchforGiants, the world’s first ever virtual elephant herd as it arrived in Britain from Hong Kong and Times Square, New York.

As you can see from the picture above, the herd was joined at Four Dials Square in Westfield Stratford City, London, by Oona, a spectacular full size elephant puppet currently starring in the UK tour of Michael Morpugo’s Running Wild at the Hackney Empire.

Two and a half thousand brands and individuals, including National Express, Maclaren, BCD Travel, and Givergy, are leading this spectacular parade of 3D computer-generated elephants to raise funds for the conservation charity Space for Giants.

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the7stars Wins London Southend Airport Media Account

March 24th, 2017

Maddie Cotterill

the7stars, founded in 2005 and described as the UK’s largest independent media agency has won London Southend Airport’s media planning and buying account after a competitive pitch.

Dominic Ennis, the7stars, told us “We’re looking forward to working with London Southend Airport as its first media agency, offering strategic advice alongside bespoke media planning and buying to further raise its profile at a key moment in its growth.”

The partnership will see the7stars increase awareness and consideration of London Southend Airport across Essex and East London. the7stars will develop an omnichannel campaign that delivers content across out-of-home, radio, online and VOD/TV services.

The partnership follows London Southend Airport’s rebrand and the extension to its range of flights from FlyBe.

Karin Donnelly, London Southend Airport, said: “We are excited to start this brand building journey with the7stars. Throughout the pitch process their media strategy was creative and innovative. It clearly demonstrated how they can support us in making our ambitions a reality.”

The award-winning agency is recognised for its unique approach to media planning and manages GBP 250m of billings for clients including Suzuki, Ladbrokes Coral, Discovery, Nintendo, Gumtree and Iceland.

Part of Stobart Group, London Southend Airport was voted ‘Best in Britain’ by readers of Which? magazine in 2013, 2014 nand 2015, and ‘Best Small Airport’ by the Airport Operators Association in 2015 and 2016. It now flies to approximately 30 destinations with easyJet and Flybe.

Avery Dennison Corp. Makes $3M Investment in @Wrapify

March 24th, 2017

Adrian J Cotterill, Editor-in-Chief

The packaging supplies giant Avery Dennison (NYSE: AVY) has invested USD 3 million into Wrapify Inc., the San Diego startup that compensates drivers for wrapping their cars in a temporary adhesive film printed with advertisements.

James Heller, founding chief executive of Wrapify was quoted as saying “Avery Dennison sees the promise in what we’re building. We’ve been working with them since the very beginning.”

Automotive wraps are used by businesses, individuals and even the military to alter a vehicle’s exterior color without paint. The global market value of these so-called ‘car wraps’ hit roughly $909 million in 2014, according to a report by Grand View Research Inc., an investment research and consulting agency based in San Francisco. That figure will swell to more than $4.2 billion by 2022, the firm predicts.

Bill Podojil, Avery Dennison’s Graphics Solutions Sr. Director North America said “Avery Dennison prides itself on identifying the most exciting and innovative new ideas and businesses in our category, and Wrapify is a standout. We’re impressed by its concept, its product, its team, and its significant success in less than two years. We see this as a great opportunity to extend our leadership in car wrapping.”

The investment comes as Avery Dennison and Wrapify have been working together to develop a vehicle-wrapping film technology best-suited for Wrapify’s needs: a short-term, easy to install and remove film for the transit oriented out-of-home advertising industry.

James Fife joins @rpVisuals

March 24th, 2017

Adrian J Cotterill, Editor-in-Chief

James Fife has joined RP Visual Solutions in the newly created role of Consultant Liaison.

He will be the primary interface for the AV Consultant community and facilitate their need to integrate creative visual structures and optically engineered screens. James hails from Toronto, Canada where he spent over 10 years in the A/V and Consulting community, most recently with Engineering Harmonics.

Snapchat’s Snap to Unlock on London Underground Posters

March 23rd, 2017

Maddie Cotterill

Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so. 

The campaign, planned and executed by Carat and Posterscope, is running on London Underground sites with wifi, and aims to allow the 10m daily Snapchatters to unlock exclusive SABANS Power Rangers Movie filters.

Snapchatters can snap a unique Snapcode on the poster using their camera to unlock an exclusive Power Rangers character filter which they can use to take a selfie and send to friends – they can also unlock the Snapcodes on TV and online advertising to access the exclusive Snapchat filter.

Rachel Masuku, Senior Digital Marketing Manager at Lionsgate, told us “Integration is at the heart of Lionsgate UK’s marketing matrix. Snapchat was one of our key partners on this film and one that truly embraces the integration of digital into all platforms. Snapchat provides a fun and engaging way for fans to have fun with the characters and share their passion for the Power Rangers franchise. We placed our Snapcode on our TV, VOD, Print and Outdoor, giving Power Rangers fans the opportunity to interact with the posters and access the exclusive Snapchat filters via the Snap to Unlock feature throughout their daily routines.”

Snapchat Filters are art overlays placed on Snaps. Snapcodes are scannable images that link directly to Snapchat. They can be used to add friends, unlock special features like lenses and filters, connect to and subscribe to Publisher Stories and Shows, and link to other content via a URL.

1,000 Brands Have Used @OutfrontMediaUS Mobile Network To Date

March 23rd, 2017

Maddie Cotterill

OUTFRONT Media Inc. (NYSE: OUT), announced this week that over 1,000 brands have now used the OUTFRONT Mobile Network.

The OUTFRONT Mobile Network, a customized mobile ad delivery solution launched in November 2015 as a product on the ON Smart Media platform, is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with audiences.

Andy Sriubas, EVP, Strategic Planning & Development, OUTFRONT Media told us “Our world is now driven by mobile. The convergence of out-of-home and mobile advertising is organic. Location-based mobile solutions like the OUTFRONT Mobile Network help reinforce an advertiser’s message, seamlessly bridging the gap between the physical and online world. Out-of-home is a great primer for mobile advertising while associated mobile interactions bring-to-light the effectiveness of billboards and transit campaigns”/em>.

Brand innovators, including branches of Planet Fitness and Nissan, have utilized OUTFRONT’s Mobile Network. Regional advertisers have also seen tremendous benefits in utilizing the Mobile Network, including Fibre Federal, which reported an average loan closure increase of 80 percent, and Sky Zone Trampoline Park, which reported its strongest month of sign-ups to date while using OUTFRONT’s Mobile Network.

Major K. Kendall Mathews, Director of the Salvation Army ARC in St. Louis, Missouri said “The synergies between out of home and mobile advertising are natural, and we’ve been using the strategy to amplify our campaigns and reiterate messaging. By adding the OUTFRONT Mobile Network to our media plan, we received solid, measurable results. Our mobile push helped maximize our out-of-home efforts and we continue to use the tactic today.”

OUTFRONT Media has seen widespread Mobile Network usage across several industry categories, including Professional Services (law firms, health & beauty, building/remodeling), Education (universities, colleges, charters, high schools), and Entertainment (events, concerts, sports, festival/fairs, performing arts).

The OUTFRONT Mobile Network provides an array of custom tools, underpinned by a mobile marketing solution powered by xAd, a leader in location-based technology, which enables marketers to reach the right people based on the real places they visit every day.

The #MarchforGiants Begins in Hong Kong

March 23rd, 2017

Adrian J Cotterill, Editor-in-Chief

A ground-breaking campaign using pioneering digital out of home and design technology to protect Africa’s remaining elephants launched in Hong Kong on Thursday, March 23 before moving to New York and Britain (today).

Brands including Maclaren, BCD Travel, National Express and Givergy will lead #MarchforGiants, a virtual parade of 3D computer-generated elephants.

Each brand’s donation protects an elephant for life. Within first few days of the launch campaign alone 1,500 members of the public donated and created their own elephants to join the herd – the actors Anna Friel, Elizabeth Hurley, Ricky Gervais and Joanna Lumley are among the celebrities who have given their support to the campaign.

Created online, the virtual herd will appear on large format DOOH screens across the world operated by Ocean Outdoor and its Global Alliance partners.

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