Our October Events…

September 2nd, 2014

Adrian J Cotterill, Editor-in-Chief

Now that all of our North American readers are back (surely, you are all back?) from a Labor Day Weekend and all of our UK and Continental European readers are back from their (early or late depending on location) summer holidays (UK Schools are back this week we note) we are all NOW set to open up, for your delectation, registration for our three big October events…

  • Everything for The DailyDOOH Investor Conference is up and running and is live if you know where to look.
  • DIGITAL SIGNAGE for EMPLOYEE COMMUNICATIONS, London on Wednesday October 8, 2014 can be found here
  • DIGITAL SIGNAGE for EMPLOYEE COMMUNICATIONS, New York on Thursday October 23, 2014 will be available in the next day or so

If you really cannot wait to register for any of these, email us!!

New UK @Primesight DOOH Roadside Proposition

September 2nd, 2014

Maddie Cotterill

UK media owner Primesight has launched ‘Network’, something it describes as the only (UK) national digital OOH roadside proposition.

The roll-out which will enhance Primesights’s current digital portfolio will be executed in a number of phases and will begin with five panels across London, Edinburgh and Glasgow.

  • In London three new digital sites will be available for advertisers on Shoreditch High Street, Commercial Road and Wandsworth Bridge Road – these bring Primesight’s total digital sites in London to 12 including Middlesex Street, Chelsea, Embankment, Finchley Road and the multiple panels which dominate the Southern Gateway at the Elephant & Castle.
  • Primesight’s new digital sites in Scotland will include the country’s busiest motorway, the M8 – which delivers a mix of shoppers and commuters towards Glasgow city centre
  • The new digital panels in Edinburgh will be located on Salamander Street – a key location targeting commuters and traffic travelling west into the city towards the popular restaurant quarter in Leith, Ocean Terminal shopping centre and the Royal Yacht Britannia

“Digital sites are a crucial part of our portfolio”, Primesight CEO Naren Patel said “Our clients have demanded a national network of digital panels and we are confident that we can meet this requirement. The decisions we made about the location of these sites were partly attributed to Route data which helped outline where sites should be evolved to digital or new ones should be created to provide the best ROI for our clients.”

Phase two of the roll-out, which is timed for later this year will see new digital panels in Bristol, Cardiff, Leeds, Liverpool and Newcastle.

The company aims to have 50 digital panels across the United Kingdom by the end of 2015.

Transfer Window Latest: @Navori Gets @RonniGuggenheim

September 2nd, 2014

Adrian J Cotterill, Editor-in-Chief

According to LinkedIn, it looks like the next sinecure for Ronni Guggenheim is as Managing Director / Geschäftsführer for Navori SA.

"Give us a job fatso" ... "Sorry Ronni, try Navori"

“Give us a job fatso” … “Sorry Ronni, try Navori”

This (we quote) “highly successful Global Company CEO & President with a proven ability to improve performance and revenue through effective Business Strategy and Sales Focus, with more then 20 years of executive experience in various segments and industries” was at Barix for less than a year (left August 1, 2014, joined October 1, 2013).

Whilst there was no mention of it at the time, we note his LinkedIn profile NOW says that he was ‘interim CEO’ at Barix. A quick call to Barix founder Johannes G. Rietschel would of course confirm whether he was on a permanent or interim contract and whether he was, in the end, fired or not.

Don’t people ever check references?

Daktronics Hits Unprecedented Number of Professional Football Installations

September 2nd, 2014

Gail Chiasson, North American Editor

Daktronics of Brookings, South Dakota, reached an unprecedented level of professional football orders in a single offseason with eight installations for the 2014 season.

Daktronics_logoIn fact, Daktronics has installed large LED video displays at all three levels of football in 2014: professional, colleges/universities and high schools.

At the professional level,this includes two of the world’s larger LED video displays at EverBank Field in Jacksonville, Florida, home of the Jacksonville Jaguars, along with the largest display at the collegiate level for Texas A&M and one of the largest displays at the high school level for Ector County ISD in Texas.

“The unprecedented eight professional level installations in 2014 highlights the battle that every facility is in with the at-home experience, and those venues are providing their fans with everything they can get at home and more when they visit the stadium,” says Jay Parker, Daktronics vice-president of live events. “Providing large scoreboards at each level of play shows that it’s not just an issue at the professional level. Every venue across the country is trying to improve the game-day experience any way that they can, and we’re proud to help them do so.”

The eight teams receiving new LED products in 2014 include: the Arizona Cardinals, Baltimore Ravens, Carolina Panthers, Cleveland Browns, Jacksonville Jaguars, New England Patriots, Pittsburgh Steelers and San Francisco 49ers. The Jaguars’ displays are the largest, each measuring 60’ high by 362’ wide for a total of 21,720 sq. ft. per display.

Daktronics is also providing 32 colleges and universities, and 42 high schools throughout the country with new video displays for the 2014 football season.

Texas A&M’s Kyle Field received college football’s largest display measuring 47’ high by 163’ wide, also featuring a 13HD pixel layout, on campus in College Station, Texas.

Ector County ISD’s Ratliff Stadium received one of the largest video displays at the high school level, in Odessa, Texas. The display measures 26’ high by 50’ wide and features a 15HD pixel layout. The stadium is home to Odessa High School as well as Permian High School of ‘Friday Night Lights’ fame.

SignVine, Crowdfunding for the Message Sign Industry, Makes Changes For Easier Understanding

September 2nd, 2014

Gail Chiasson, North American Editor

This month, SignVine, the crowd funding site to help non-profits raise funds for new digital signs, introduced a lot of new changes to help the sign industry learn about this new trend to raise funds.

logo signvineSignVine originally launched its crowdfunding site in March of this year and quickly found out that while it’s a a great idea praised by many, execution is slow-going.

Management sees that it’s going to take some time to convince or show (and educate) the sign industry how it can be effective for them.”

So, first, SignVine revamped its site to be more of a ‘donation-only site’ with a lower funding fee. Now, a non-profit looking to raise money for an outdoor message sign can sign up for a free campaign, uploading its story, picture and even a video. When the campaign is over, it only owes SignVine 5% of the total amount raised. Donors can even cover this fee when making a donation.

“We took a second look at what non-profit organizations needed, and we always get directly involved in every crowdfunding campaign from beginning to end,” says Paul Martin, project director for SignVine. “We have a donation campaign kit to assist the campaign plan, media tools like a press release, and have made the website more donor-oriented with an interactive and engaging timeline. We are pretty much the new SignVine 2.0 – bigger and better!”

Sign companies are already working with non-profit organizations, so SignVine is making efforts to educate and work with sign companies to show how crowdfunding can help them close more sales. SignVine has also created a new brochure, a new video, and even started a new blog to further help the sign industry understand the power of crowdfunding.

“It’s all an effort to help sign companies and their nonprofit clients,” says Martin. “We work directly with the nonprofits, so there is no extra workload for the sign company. When the money is raised, we turn the client back over to them to fulfill the project.”

The Smart Building Conference

September 1st, 2014

Russ Curry, Ministry of New Media

The Smart Building Conference (SBC), a joint venture between InfoComm International and CEDIA, is to expand significantly in the coming months with the staging of four events addressing some of Europe’s most energetic markets for audiovisual technology and systems integration.

SBC_Logo_NeutralConference organiser Integrated Systems Events has announced a schedule that will see the SBC take place in London, Berlin and Milan this coming autumn, before returning to Amsterdam for #ISE2015 next February.

Mike Blackman, Managing Director, Integrated Systems Events, told us “After successfully staging SBC events at the last two ISE shows and in London last October, we believe the time is right to roll out the Smart Building Conference brand across Europe. Our strategy will be for our three events this autumn to have local content tailored to each country’s regional market, while next year’s Amsterdam SBC will serve as the brand’s international meeting point.”

Content for the SBC events in London, Berlin and Milan is being produced in close consultation with local partners in each country, while Conference proceedings in the three cities will be conducted in English, German and Italian, respectively (as in previous years, the Amsterdam programme will be conducted in English).

Content for all four events is being managed by Agata Pawlik, newly recruited Conference Manager at Integrated Systems Events.

Bob Snyder, Editor-in-Chief of Channel Media Europe and the moderator at all three SBC events so far, will continue in the role in London and Amsterdam, with local-market MCs being sought for Berlin and Milan.

The full SBC schedule and venue listing is as follows:

  • Tuesday October 7. 2014 – Queen Elizabeth II Conference Centre, London (note that the Ministry of New Media’s one day Employee Communications Thought Leadership Summit takes place the day after on October 8, 2014 at One Drummond Gate, Victoria, London)
  • Thursday November 6, 2014 – Mövenpick Hotel, Berlin
  • Tuesday November 18, 2014 – nhow Hotel, Milan
  • Monday February 9, 2015 – RAI, Amsterdam

The London, Berlin and Amsterdam events will both feature parallel tracks for residential and commercial building applications, with the first two also offering the option of full-day workshops at additional cost. i.e. the day after the SBC in London, the day before in Berlin.

The Milan event takes place in the same week as the SIEC industry gathering at which both CEDIA and InfoComm are expected to offer additional industry training and networking opportunities.

More information on the SBC 2014-15 schedule is available here.

Twitter-Activated @Walkers_BusStop Vending Machines

September 1st, 2014

Gail Chiasson, North American Editor

Walkers, a British snack food company, has transformed three London bus stops into tweet-activated vending machines as part of its ongoing ‘Do us a Flavour’ campaign.

gary-20140829104336163Bus shelters in Clapham Junction and two in Oxford Street have been set up with tweet-activated vending machines in a campaign created by OMD UK, AMV BBDO, Talon Outdoor and Clear Channel.

The installations will be in place until Sept. 11/14.

A series of short clips on the digital screen show Gary Lineker, an English former footballer and current well-known sports broadcaster, appearing to sit inside the bus stop vending machines.

Passers-by are then encouraged to tweet @Walkers_busstop, triggering the vending machine to dole out free packets of crisps.

“Walkers loves bringing fun to the nation and we are extremely excited to launch the first ever Twitter vending machine on the streets of London,” says Lee-Teng Chung, Walkers marketing manager. “The ‘Do us a Flavour’ campaign has taken the nation by storm, so we are delighted to offer them the chance to try the new flavours through the first ever interactive Twitter vending machine. We can’t wait to hear more about what the public think of each of the unique flavours.”

The 2014 ‘Do us a Flavour’ campaign launched in January. The six ‘finalist’ flavours include: Sizzling Steak Fajita, Chip Shop Chicken Curry, Pulled Pork in a Sticky BBQ Sauce, Ranch Raccoon, Cheesy Beans on Toast and Hot Dog with Tomato Ketchup.

The vending machines will be stocked with one of the six finalist flavours and will dispense 260 packets of crisps daily. The public will be encouraged to vote for their favourite flavour online and a YouTube video featuring the making off the footage will be released on Sept.8/14.

Walkers is also ramping up its radio activity through a two-week collaboration with Capital FM, brokered by OMD UK and shortly, the station’s DJs will promote their own favourite flavours from the shortlisted finalists.

Garmin Head Office Installation

September 1st, 2014

Adrian J Cotterill, Editor-in-Chief

Amscreen Digital Solutions this week announced a development in its partnership with Garmin, the leaders in navigation systems, that will see a series of screens installed at the company’s Southampton-based Head Office. The deployment will see Amscreen technology used to efficiently and effectively communicate key internal messaging to employees.

The technology featured in Amscreen’s digital screens will provide Garmin with a scalable and flexible communications tool. With a series of own-branded PowerPoint templates developed specifically for the screens, Garmin will be able to seamlessly and instantly update the network with relevant messaging.

Gary Morgan, Director of Human Resources EMEA at Garmin commented, “Employee communications is very important for us as a business. Having witnessed first-hand the benefits of the Amscreen network over the past few years, we are very excited about bringing this in-house and being able to talk to our staff efficiently. We hope that, by introducing this modern day noticeboard to our workplace, we’ll be able to effectively engage with our team and continue to create a sense of community amongst employees.”

Paul Atherton, Commercial Director, Amscreen added, “We’re really pleased to be taking our partnership with Garmin to the next level. By installing an internal network, all of Garmin’s valued employees will now be able to benefit from our real-time communication technology and bring the old paper formats to real life in digital HD. We have created some easy to use PowerPoint generated slides that offer really easy content creation too.”

The network of screens will be used to communicate a wide range of internal messaging, from business updates, internal events, employee awards to charity initiatives, as well as job opportunities and their internal referral scheme.

Our First Ever Newspaper…

September 1st, 2014

Adrian J Cotterill, Editor-in-Chief

If you are planning any sort of event for New York Digital Signage Week, which takes place October 20-24, 2014 (like its counterpart in London, the week includes events for retail, employee communications, digital out of home and of course digital signage) then you have until this Friday Sept 5, 2014 to tell us about it, if you want the event included in our FREE printed calendar of events.

NYDSW Newspaper Early DRAFT

Did we say that the event calendar will be the centre pages of our FIRST ever newspaper publication!

The @VeryNetwork Very Beauty #VeryBeautyTour Bus

September 1st, 2014

Maddie Cotterill

Online fashion and beauty retailer Very.co.uk has launched the GBP 600,000 Very Beauty Bus tour campaign, which has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter.

Consumers are encouraged to share their post-makeover pictures, some of which are republished to DOOH screens

The tour visits Liverpool, Leeds and Birmingham over the next two weeks, offering mini-makeovers in a transparent, branded bus to help local residents capture and share their ‘getting ready’ moments.

Consumers are invited on board the 8m x 3m transparent bus to receive free mini-makeovers where they are also shown the beauty offerings on the fashion site (owned by multi-brand digital retailer Shop Direct).

The Very Beauty bus has an Instagram photo booth installed and consumer are also encouraged to use the hashtag #VeryBeautyTour and the Twitter handle @VeryNetwork to tweet and share their pictures for the opportunity to win a GBP 1,000 Very beauty bundle.

Kate McAllister, Account Director, Vizeum said “We identified the ‘getting ready’ moment as a key time for Very.co.uk’s audience, when the beauty products that they use will be front-of-mind. Using this simple but pivotal insight, we’ve worked with Posterscope and PSLive to develop an experience that brings a number of elements, including social and display together with OOH. This activity firmly establishes the brand within this key moment and allows women to share and indulge in the excitement that comes before a night out.”

A selection of photos will be published alongside professional post-makeover photos to digital screens via Liveposter.