Clear Channel Airports Wins 10 Year Ad Contract w/ San Diego International Airport

December 11th, 2018

Adrian J Cotterill, Editor-in-Chief

Clear Channel Airports a brand division of Clear Channel Outdoor (NYSE: CCO), an indirect subsidiary of iHeartMedia Inc., has announced that it has won a 10-year contract with San Diego International Airport (SAN) to provide brands with innovative advertising solutions.

The new partnership began Nov. 1, 2018 and media upgrades begin mid-2019. Operated by the San Diego County Regional Airport Authority, SAN is experiencing record-breaking passenger traffic with double-digit passenger growth in the first half of 2018, bringing the airport’s annual passenger count to over 22 million.

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The Digitized Retail Joint Lab

December 11th, 2018

Adrian J Cotterill, Editor-in-Chief

TechCrunch has reported that several months after it landed a major USD 550 million investment from Google, China’s JD.com has teamed up with Intel Corporation to setup ‘The Digitized Retail Joint Lab’.

The lab will be focused on bringing Internet-of-Things technology into the retail process, that would likely include new-generation vending machines, advertising experiences etc.

The JD ‘7Fresh’ store in Beijing, in China tech speak, is “online-to-offline” retail — combining the benefits of e-commerce with brick and mortar physical retail shopping. Customers can for example, order ahead of time and come in store for collection, buy items without a checkout, take advantage of ‘smart shelves’ or simply try products in person before they buy them.

The joint announcement stated that “The Digitized Retail Joint Lab will develop next-generation vending machines, media and advertising solutions, and technologies to be used in the stores of the future, based on Intel architecture”.

JD is backed by Chinese internet giant Tencent and valued at nearly USD 30 billion.

Oblong Announces Partnership with Media Plus of Japan

December 11th, 2018

Adrian J Cotterill, Editor-in-Chief

Oblong Industries, Inc., the pioneer of interactive spatial computing environments for the new era of collaborative work, has announced a new partnership with Japan-based AV distributor Media Plus.

Headquartered in the tech innovation hub of Tokyo, Media Plus shares with Oblong a vision of the future of work that is increasingly more team oriented, data driven, visual, and timely. At their Tokyo demo centre, the regional experts at Media Plus will provide to prospective customers the opportunity to experience Oblong’s technology solution for immersive visual collaboration, Mezzanine, firsthand. Media Plus will also be bringing the Mezzanine experience to events and exhibitions such as the recent InterBEE 2018 conference.

Steve DeSisto Director of Channel Sales at Oblong told us “Asia is a key market for Oblong and with our partnership with Media Plus, we look forward to bringing the multi-streaming capabilities of Mezzanine to new customers across the region. The Media Plus demo centre is an interactive facility where AV professionals and end users can discover how Mezzanine supports and enhances collaborative working, and brings the ‘wow-factor’ for more engaging meetings and presentations.”

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In Amsterdam @EdgeTech_ One of First to Install Sony’s Crystal LED

December 11th, 2018

Andrew Neale

EDGE Technologies, pioneer in sustainable intelligent buildings, is one of the first customers in Europe to install Sony’s state-of-the-art Crystal LED technology at its landmark office at the EDGE Olympic in Amsterdam.

As part of the development of its brand-new HQ, EDGE Technologies has invested in what some see as the ultimate big-screen display solution from Sony to deliver ultra-real visual experiences and create a next-generation office environment.

Taking centre stage in its Tech Board Room, a big 3.2m x 1.8m Crystal LED display with 2560 x 1440 resolution creates an impressive canvas for showcasing the firm’s creative work, and immersing customers and prospects with breath-taking large scale visual presentations.

Made up of 32 ZRD-1 Display Units seamlessly tiled together using Sony’s ground-breaking borderless design, the super-size display has absolutely no bezels or visible gaps. It is claimed to create a visual experience “beyond any conventional LED array.”

Erik Ubels, CTO at EDGE Technologies told us “Our vision is to push boundaries, reimagine and realise the office of the future. When we developed EDGE Olympic, our goal was to excel in health, sustainability and to design an enriching tech-forward environment for employees and visitors. Having worked with Sony in the past, we knew immediately that they were the right technology partner to help us bring our vision to life and that Crystal LED needed to be part of our flagship EDGE Olympic. Crystal LED represents a whole new world for large scale displays – and with it – we can set a new standard for immersive visual experiences at our HQ.”

Sony’s Crystal LED display is a stand-out feature of the Tech Board Room and, we are told, is used at EDGE Olympic daily. The Dutch developer uses the screen to showcase highest quality artist impressions and 4K videos of their developments. To deliver exceptional visuals and ‘wow factor’ to employees and visitors, EDGE Technologies also developed a state-of-the-art VR experience of its projects, which combined with Sony’s Crystal LED is truly captivating.

The new EDGE Olympic building has smart technology at its core and is based on a digital infrastructure that connects everything and everyone within its walls. A smartphone app lets users personalise their workplace, with the possibility to customise the lighting, temperature, humidity and CO2 levels. This same technology also lets users find their colleagues quickly, monitor occupancy rates, access the car park and reserve meeting rooms.

The sophisticated digital infrastructure is flexible, making it future-proof, and based upon the most innovative solutions on the market. In addition to Sony’s Crystal LED technology, EDGE Olympic also features BRAVIA Professional 4K LED Displays, offering four times the pixels of Full HD, to deliver lifelike videoconferences and attention-grabbing digital signage in meeting rooms and public areas.

EDGE Technologies is a real estate technology company, seeking to develop superior buildings that actively contribute to the health of people and the world. They combine decades of experience in the real estate and technology industry. Their team is committed to making the built environment greener, smarter and healthier with a user-centred approach. EDGE Technologies is owned by OVG Real Estate, with offices in Amsterdam, Berlin, Hamburg and New York and incorporates a technology-driven operations platform that delivers the best buildings and solutions for ambitious customers worldwide.

#ISE2019 ‘What’s Next’ in Higher Education and Enterprise AV

December 10th, 2018

Andrew Neale

AVIXA, the Audiovisual and Integrated Experience Association, will host two half-day conferences at #ISE2019, Feb. 5-8 at the RAI Amsterdam. The events will take a deep dive into the topics of AV solutions for higher education and enterprises, respectively, with content to help attendees implement innovative technology experiences.

David Labuskes, CTS, CAE, RCDD, Chief Executive Officer of AVIXA told us “Our conference programme for ISE 2019 features a wide range of experts who will offer their unique perspectives on AV’s role in enhancing higher education and enterprise spaces. In forums like this, when brilliant minds are gathered, the dialogue and ideas shared are never predictable and always fascinating. We’re excited for attendees to participate in these interactive sessions that will push the AV conversation forward.”

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Sports Market @PlanarSystems / @LighthouseLED‬⁩ Partnership

December 10th, 2018

Andrew Neale

Leyard and Planar has announced a strategic partnership with Lighthouse Technologies Ltd. for the sports and entertainment market.

The announcement says that by combining Leyard and Planar’s leadership in fine pitch LED and LCD large format and video wall displays with the industry expertise of Lighthouse, the partnership will offer new innovations for sports and entertainment customers in North America. Kicking off this partnership, the companies will be showcasing their range of sports venue display solutions for the first time at the 2018 Baseball Winter Meetings, December 10-12 in Las Vegas.

Leyard, the No. 1 global supplier of LED displays, offers a comprehensive line of LED and LCD video wall and large format displays, as well as a strong organization dedicated to supporting customers.

Leyard and Planar Executive Vice President of Sales and Marketing Adam Schmidt told us “We are thrilled to announce our strategic partnership with Lighthouse. With our market-leading fine pitch LED and LCD offerings, combined with Lighthouse’s LED solutions designed for the sports market, we can offer customers a display technology experience never before available in our industry.”

Lighthouse brings a tailored product line and years of proven implementation success in the sports market. As a global leader in LED video display technology, Lighthouse has major installations in professional venues in Los Angeles, Cleveland, Dallas, Seattle, Philadelphia and Atlanta and a major presence at Times Square in New York. Lighthouse screens also provide information and entertainment at many major university and public facilities throughout North America.

The partnership follows Leyard and Planar’s hiring of industry veteran Douglas Moss as general manager for sports and entertainment back in March 2018. He leads the companies’ focus on the sports venue market and brings more than 30 years of experience, including serving as president of Madison Square Garden Network; president and CEO of the Buffalo Sabres and president and COO of the Phoenix Coyotes (National Hockey League teams). Moss’ career also includes senior roles with the International Hockey League (IHL) and the NHL’s Anaheim Ducks.

To learn more about the Leyard and Planar partnership with Lighthouse and their offerings for the sport and entertainment market click here or visit Booth #905 at the 2018 Baseball Winter Meetings, December 10-12 at the Mandalay Bay Resort and Casino in Las Vegas.

Do Not Feed The Gulls

December 10th, 2018

Adrian J Cotterill, Editor-in-Chief

This picture ‘Do Not Feed The Gulls’ taken in Liverpool by Andy Allchurch, beat over 2,100 entries to be crowned the 2018 MyTown competition winner.

The winning entry was announced last Wednesday at Clear Channel’s first ever pop up event, which featured a selection of images from the competition, including the shortlisted entries and photos from the judges.

Andy Allchurch said “It’s all a bit surreal, but it’s amazing to have won. My intention was just to get a photograph of the man who looked slightly strange feeding these seagulls so much bread. As I went to take the photo the seagull flew past his face, with its faced stuffed. In all honesty, it was a complete fluke, which is an aspect I really like about street photography. But it’s a beautiful fluke! I love that the image is a bit of fun too – kind of channelling that Scouser sense of humour.”

Andy entered the competition after seeing MyTown promoted on a Clear Channel screen, and his image will join all other shortlisted images featured as part of the UK’s biggest outdoor exhibition of street photography. He was also rewarded with a FujifilmX100F premium compact camera, which he received at the MyTown pop-up, and a UK city break of his choosing.

Spotify Extends ‘Wrapped’ w/ Dynamic Multi-Market #DOOH Campaign

December 10th, 2018

Adrian J Cotterill, Editor-in-Chief

Spotify has extended its popular end of year marketing campaign ‘Wrapped’, with a real-time digital OOH campaign.

Premium users are invited to submit their personal Wrapped stats to be ‘Overshared’ publicly in one of six major foot traffic hubs around the world:

Times Square in New York City, Piccadilly Lights in London, Forum Des Halles in Paris, Eaton Center in Toronto, Rosa-Luxembourg-Platz in Berlin and Melbourne Square in Australia.

Created by Spotify, and produced by Grand Visual, the dynamic digital OOH creative features the user’s profile picture alongside their top artists, songs, and genres, and time spent listening.

OpenLoop, the digital OOH campaign management platform from QDOT, takes the live data feed from Spotify and distributes the creative to the media owners in the USA, Canada, Australia, UK, and France.

Wrapped has already graced traditional billboards across the world, but this is the first real-time multi-market OOH activation for the music brand. The campaign was planned and booked by UM London and Rapport and runs through to December 31st.

Ocean Donate Ads to Rescued Department Store

December 10th, 2018

Adrian J Cotterill, Editor-in-Chief

Ocean has given free advertising space across its city centre digital screens network to rescued department store Kendal’s following news that it has been saved from closure.

Ocean is running adverts encouraging shoppers to visit the House of Fraser owned store in the run upto Christmas, using available space on its screens that’s normally reserved for its partner, Manchester City Council.

In the adverts, Kendals celebrates its good news with an ‘Over to Ours for Christmas’ message which thanks its customers for more than 60 years of seasonal patronage.

Ocean regional sales manager Scott Webster told us “Kendals is a Manchester institution. We’re as delighted as anyone to hear that the store will remain open and that jobs are saved. The store is such a focal point of the city and we are pleased to spread the good news and Christmas cheer that the people of Manchester’s beloved store has been saved”.

In a rare blog post, CEO Tim Bleakley wrote ‘Why Kendals is important to Ocean and Manchester’ which you can read here.

Adelphic Announces New Inventory Integrations

December 10th, 2018

Adrian J Cotterill, Editor-in-Chief

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, this week announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace.

We are told that advertisers can now access DOOH inventory in multiple formats and locations from Adelphic’s newest DOOH partner Broadsign, all available alongside their existing partners; Clear Channel Outdoor, Captivate and Zoom. Inventory includes digital billboards, roadside spectaculars, shopping malls, elevators, business lobbies and more. Adelphic® can now also measure foot traffic attribution and the impact of DOOH on in-store visitation through a deeper partnership with location intelligence and measurement partners.

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