PATTISON Outdoor Finalizes Rollout Of Its smartAD Digital Ad Engine

July 22nd, 2014

Gail Chiasson, North American Editor

PATTISON Outdoor Advertising, Toronto-base Out-of-Home advertising company offering a multiplatform inventory of digital products, has completed the roll-out of its smartAD advertising engine to its exterior products, enhancing what has already been available for its interior digital networks.

Press Release - smartAD RolloutAdvertisers on PATTISON’s exterior digital platform now have the ability to quickly and efficiently update advertising campaigns across PATTISON’s Canada-wide multiplatform digital inventory.

“With just one click, advertisers or their agencies can instantly update their messages, creating a compelling value proposition to clients and a clear advantage against competitors,” says Joe Donaldson, Pattison Outdoor’s vice-president marketing.

“This is industry-leading technology,”
claims Donaldson. “Noone else in the world has this.”

Already available on nearly 2,500 interior screens across Canada, PATTISON Outdoor has now completed the rollout of its smartAD platform to all of its 207 exterior digital posters and spectaculars coast-to-coast. The smartAD engine enables advertisers to easily and quickly update their advertising messages on PATTISON’s platform of digital products.

“PATTISON is committed to providing advertisers the innovative tools necessary to better communicate with consumers, and smartAD is our proprietary technology that will enhance our Digital Out-of-Home portfolio of products,”
says Donaldson. “Our smartAD-powered engine will enable national brands and retailers of all sizes to create targeted, dynamic advertising messages that can be customized by the advertisers themselves. Creative can flow out to our interior and exterior digital products, including digital exterior products like Horizontal Posters and Superboards, and interior products like the transit, office and residential networks, and any of our other digital properties.”

The smartAD engine delivers value across the digital advertising ecosystem, enabling advertisers to easily create dynamic messages along a shopper’s path to purchase. Advertisers using smartAD are able to:

  • Create relevant and dynamic advertisement based on external data sources like weather, date or time;
  • Instantly update artwork, based on product supply and demand;
  • Include directions and maps that guide the user to the closest location with the product available;
  • Create a sense of urgency for events and/or time-sensitive promotions;
  • Easily integrate social media feed from sites like Facebook, Twitter or Instagram.

Many national and local businesses are already using smartAD as part of their campaigns, and adding exterior products to the mix will enhance their ability to successfully communicate with consumers and expand their brand’s voice.

#RaspberryPi @AndersDX Digital Signage Player

July 22nd, 2014

Andrew Neale

andersDX, a user interface, embedded display technology design and integration specialist, has today launched a range of professional digital signage players running on the ARM-based #raspberrypi platform.

andersdx RPi Media Player

There are two main variants, a standalone small form factor unit, and interestingly an OPS (Intel’s Open Pluggable Specification) compliant device.

The OPS version is designed to slot directly into OPS capable display panels.

The players have been developed in partnership with Silver Curve, and use their graphics engine technology Aperture for maximum playback performance from the low-powered system.

They can be connected to content management systems from signagelive and Instoremedia, and OpenSplash player software is supported too.

A clever battery backup feature has been incorporated into the player, which lasts for 10 minutes, and is designed to cover any power supply hiccups on site without causing a complete restart.

Here’s an introduction to the player and the technology behind it featuring andersDX’s Paul Mullen and Silver Curve’s Bryan Crotaz.

The players are available through andersDX’s subsidary tinygreenpc.com, which supplies small low power computing devices, and has a starting price of GBP 280 (ex VAT).

For more details, specs and buying options, click here.

 

Confirmation of @ClearChannelUK Departures

July 22nd, 2014

Adrian J Cotterill, Editor-in-Chief

Only a few days late, we note that MediaWeek has finally caught up with the news we broke on Friday, over the weekend and again on Monday on the management reshuffle / bloodbath that has taken place at Clear Channel by new broom Andrew Morely.

The story confirms (what we said here) that Errol Baran, the managing director of Clear Channel Storm and Alex Hollingdale have both been axed but does add that Clear Channel’s marketing director Emma Newman also got the chop.

The MediaWeek story also added that Victor Porter, previously a digital technology consultant at MediaCo Outdoor, has been appointed to the role of technology director.

#100DaysofFamily By George, It’s Not George

July 22nd, 2014

Maddie Cotterill

Cheil UK has created a tongue-in-cheek outdoor campaign for Samsung to coincide with the first birthday of Prince George.

The activity, which is / was advertised across the big screen in Piccadilly Circus on Tuesday July 22, 2014, features images of baby George’s birthday party…

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Nemooh Servicos de Mídia LTDA Digital Bus Network

July 22nd, 2014

Maddie Cotterill

Prominent Brazilian digital signage transit network, Nemooh Servicos de Mídia LTDA, has deployed its first 1,000 screens in 500 buses with BroadSign International, LLC’s digital signage software platform.

nemooh

Expansion plans involve attaining 4,000 screens in 2,000 buses by the end of 2015.

The vandal-proof, 22” LED displays in Nemooh Mídia buses are viewed by 11.3 million people in Sao Paulo per month, playing real-time news, entertainment, sports and health tips spaced between the likes of bank, telecom and government ads.

Luciano Ramo, Executive Director at Nemooh Mídia said “Nemooh Mídia aspires to be the biggest digital signage network in Brazilian buses and views BroadSign as a safe bet given its many other enterprise-level customers.”

“This deployment is the result of a partnership that began in 2007 upon realizing that BroadSign and Nemooh Mídia shared a vision of digital out-of-home’s potential in Brazil,” said Skip Beloff, Vice President of Sales at BroadSign. “Years later, our shared success is recognized by Nemooh Mídia’s 23% and growing market share, along with a strong presence of BroadSign customers across the country.”

About Nemooh Mídia

Nemooh Mídia is one of the leading digital signage networks in Brasil with a fast growing network of 500 buses in Sao Paulo, Brasil. We are passionate about high level contents and technology. Our network is the first and only online in Sao Paulo, delivering many relevant contents to watchers in real time.

How to Connect People 2 Place Thru Digital Engagement

July 22nd, 2014

Gail Chiasson, North American Editor

There are several speakers on the program of DSE One coming up during New York Digital Signage Week that we don’t see on a regular basis, so we know that they will have new insights into what is going on in the industry.

DSEONE_sponsors_470x300 (1)

The panel at 1 p.m. just after lunch is one such group. Speaking in the topic of ‘How to Connect People to Place Through Digital Engagement’, it will be moderated by Bryan Meszaros, principal and managing director, OpenEye. Panelists will include: Vijay Matthews, principal, W&Co.; Michael Schneider, AV Technical Strategist, ESI Design; and Florian Vollmer, chief experience officer, InReality.

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We Chat w/ Frank Larsen, Now Ex @ScalaInc

July 22nd, 2014

Gail Chiasson, North American Editor

We talked to Frank Larsen, until recently senior vice-president Europe for Scala at his home in Roskilde, Denmark, on the weekend to discuss his leaving the company and about his future plans.

“I definitely hope to continue in the digital signage field where I can leverage all my experience,” said Larsen. “I think there are a lot of possibilities for someone of my background in Europe.”

Larsen said that Scala is changing and that there are a lot of cultural differences, and differences in the way things are done in the US compared to Europe, which explain Scala’s ‘making changes’.

“Here in the Nordic countries we are very open-minded and direct,” he said. “It’s culturally quite different from the US. I think in the long run, Scala will be better having someone handling Europe who lives in Maastricht. I was living personally more and more on a plane.”

Larsen is currently taking a vacation. However, he is currently working on a business plan and researching company names, so we won’t be surprised if he sets up a business in the not-too-distant future.

Whether that will be for the long-term or short, he told us, “Whatever I do, I want to have direct engagement with customers.”

Qantas & oOh! Media Launch ‘QView’

July 22nd, 2014

Maddie Cotterill

Qantas, together with oOh! Media, today launched ‘QView’, a new interactive digital content experience in Qantas Clubs and Lounges across Australia.

Qantas QView launch with oOh! Media - 2 007

This change is the first part of a major refresh of the entertainment Qantas offers customers, both on the ground and in the air.

QView delivers relevant news, sport, weather and bespoke content across a digital screen network, through world-leading technology, including real-time boarding notifications to customers’ own devices using the complimentary Wi-Fi in the lounge.

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Emerging Display Technologies Conference , San Jose

July 22nd, 2014

Andrew Neale

The DisplaySearch Emerging Display Technologies Conference takes place in San Jose on August 5, 2014 and will showcase the latest display and related technologies from around the world.

It is a popular platform for innovators, product developers, manufacturers, and leading brands to discuss aggressive market growth strategies. This year’s conference will focus on high-performance displays, including in-depth analyses of manufacturing and display technologies and materials.

Topics covered this year include:

  • Advancements in High Performance Display Manufacturing
  • 4K Everywhere
  • Improving Picture Quality Beyond the Pixel
  • Flexible and Curved Displays: Out of the Lab and Into the Field
  • Interactivity Solutions for a Variety of Applications

More information here.

BlueFox Adds Associated Press as News Source

July 21st, 2014

Maddie Cotterill

This week, BlueFox Content has added The Associated Press (AP) to its repertoire of news and content providers.

AP content will be available in addition to the existing catalogue of news providers.

With operations in 110 countries and unrivalled coverage across North America, AP gathers and distributes news in all formats for an array of global customers.