DailyDOOH

Tractor Outdoor and Oasis Outdoor Media have signed a partnership agreement for the sales and marketing of the Oasis Forecourt digital network, which they claim will ensue that Tractor is one of the biggest DOOH network in South Africa with over 100 digital out-of-home screens nationally.

The partnership will provide Oasis with the additional market penetration to meet the rapid expansion of this footprint and will allow Oasis to focus on the development side of the business which includes innovations – for example it wishes to introduce mobile marketing and other bolt-on features, whilst Tractor can bring its substantial client base to the partnership.

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Adomni, an open online platform to find and buy DOOH advertising, and Broadsign, one of the two leading DOOH marketing platforms for media owners, are now working together to make buying, selling and launching DOOH campaigns easier than ever before.

Jonathan Gudai, CEO of Adomni told us “It was a natural choice for us to partner with Broadsign,” said Broadsign’s vast inventory of premium DOOH screens are a great addition to the Adomni online marketplace. We are excited to team up with Broadsign and enable advertisers to more readily access Broadsign’s supply of DOOH publishers via our programmatic online buying platform.”

The Broadsign Reach supply-side platform which currently has over 33,000 digital screens is now seamlessly integrated into Adomni’s demand-side platform.

Adam Green, SVP Broadsign Reach – a recent recruit to Montreal / Toronto / New York for the company as you may not have heard him mentioned before, Ed, said “We’re excited to connect our publishers to Adomni’s roster of national advertisers, giving brands an additional channel to reach their audiences. We look forward to seeing all the great campaigns this partnership will bring.”

Within the first week of the integration, several campaigns were launched from advertisers such as UFC, Live Nation and the Puerto Rico Board of Tourism.

inLighten have announced the release of ‘here.’, described as a comprehensive system for customer check-in, visual notification, mobile alerts, service management and reporting. By adding here. to their facilities, clients can enhance the customer service experience, improve service efficiency, and capture data on customer needs and service interactions for analysis, action and modification.

In introducing the company’s newest product, inLighten CEO Dan Snyder told us “All kinds of businesses are striving to meet consumer expectations for service that’s quick, convenient, responsive and tailored to them. Online enterprises have been leaders in this area, but it remains a challenge for the physical service environment. We created here., which features web-based technology, so that a higher level of service can occur in physical service environments for more satisfying – and profitable – customer experiences.”

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ONELAN has released major updates to its digital signage CMS ahead of #ISE2019. These include; a powerful new shared playlist feature to make managing content in multiple playlists or channels more efficient, a reduction in local storage requirements for System-on-Chip (SoC), and extra security protocols.

Hugh Coghill-Smith, ONELAN Chief Commercial Officer told us “We’re delighted to release these updates ahead of ISE which are part of ONELAN’s global strategy to invest significantly in the ongoing development of our CMS, ensuring it remains at the forefront of digital signage software technology. He continued; “This sophisticated solution makes network and content management even simpler and quicker, while delivering an engaging, dynamic experience for users – all key drivers for our continued investment.”

Ideal for large corporates or Universities with multiple sites or departments, the new shared playlist feature provides network administrators with a single interface to update content across the network in multiple layouts or channels. In addition, wherever the shared playlist is added, users have more flexibility over enabling or disabling playback. Content creation teams can make content available in bulk, and local departments can choose what to include for playback on their own signage, thereby giving greater autonomy.

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Signagelive are once again exhibiting at #ISE2019, which of course takes place February 5-8, 2019 at the RAI Amsterdam.

Signagelive CEO Jason Cremins told us “If you are heading to ISE, we would welcome the opportunity to meet with you and show you how Signagelive is being used to deliver exciting and interactive digital applications. Our stand has been designed to showcase the use of our platform to deliver solutions for retail and workplace (internal) communications. We will be releasing more information on our exclusive demonstrations in the next few weeks.”

To book a meeting with the Signagelive team at #ISE2019, click here.

Signagelive’s digital signage platform is used globally by over 2000 organisations to manage their networks. Supplying digital signage software and services to multiple markets including retail, education, and hospitality, to over 46 countries across EMEA, Americas and Asia Pacific. Its innovative technology media playback software is written in HTML5, is cloud-based and is compatible with an unrivalled number of display screens, mobile devices and video wall display systems.

You can find Signagelive in Hall 8 on stand 8-C430.

At #ISE2019 Unilumin will officially launch its MP (Mass Production) Mini-LED solution and at a press conference, they will be revealing their latest cutting-edge technology, launching new solutions for the commercial AV market and outlining the company’s vision for 2019.

The press release states that “With the benefit of its well-established manufacturing techniques, Unilumin is the first to mass-produce 0.9 mm LED for high-end applications.”

Unilumin can be found in Hall 12, Booth #12-F60.

Transport for London’s (TfL) second Annual Advertising Report (2017/18) has revealed the growing success of its advertising estate, with more than GBP 150m in revenue generated during the year for investment back into improving the transport network.

TfL certainly needs to generate the cash as the kitty is running low at the moment – not least because any passenger revenue from the Elizabeth Line (aka Crossrail) is now delayed realistically by 12 months.

The report highlights how TfL is continuously improving its estate with the introduction of innovative advertising platforms and illustrates how TfL is collaborating even more creatively with advertisers.

In 2017/2018, more than 16,000 advertisements ran on the TfL network, generating approximately GBP 152m, which is GBP 10m more than the GBP 142m raised in 2016/2017. As part of TfL’s new growth strategy, advertising is one of the key ways that it is making the most of commercial opportunities and building revenue.

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Headlining at #ISE2019 for one of the largest Chinese LED manufacturers, will be the infiLED ‘Glass transparent’ product which has a special focus for the retail, aviation, shopping mall and corporate sectors.

Also, we are told, the new version of infiLED’s most popular product range, the ER Series, will be on display (its popularity has been recognised as it is shortlisted for two awards during the week). The other major launch for them will be the Deep Black (DB series) Narrow Pixel Pitch LED – something we understand is a great product for both live events, DOOH media owners and standard fixed installation solutions

To coincide with the launch of the specialist infiLED Sports division, the latest version of pitch side perimeter for both indoor and outdoor venues, will also be on show.

Lastly, and in order to celebrate Chinese New Year, and the 10th year anniversary of infiLED, they will be inviting, customers, friends and visitors, to join them on their stand at 4:30pm EVERY day for a HAPPY HOUR.

Stand Details – 12-N40, 12-P60 and 12-P55.

This year in Amsterdam, Absen will be celebrating their 10th year of exhibiting at #ISE2019 And will be celebrating in some style, with their largest ever stand, located at C60 in Hall 12 which covers an impressive 264sqm.

We are told that they focus on the ‘Fine Pixel Generation’ – the company’s new line of narrow pixel pitch displays and during the show, they will be launching a number of indoor and outdoor LED solutions that are sure to satisfy all manners of fixed installation, rental & staging, control room and corporate applications.

The company will also be showcasing its latest LED solutions for retail, live events and entertainment, as well as OOH and sports venues. This inventory will include the highly successful Polaris and N-Plus ranges; ensuring that the company’s regional partners and global BUs are up-to-date on Absen’s full LED solution offerings.

Absen’s team of experts will be on hand to advise visitors about the different use cases and give one-to-one demonstrations of the company’s wide portfolio of products. Absen will also be hosting daily presentations at 11am and 4pm and evening drinks on the booth.

To schedule a private tour/demo or to book a meeting with one of the company’s product specialists, please contact an Absen account manager or email your request to europe@absen.com.

Dentsu Aegis Network CEO Americas Nick Brien has been confirmed as the Keynote Speaker at this year’s OAAA\Geopath OOH Media Conference + Expo to be held at the Aria, Las Vegas May 20-22, 2019.

OAAA’s Chief Marketing Officer Stephen Freitas said, “Nick Brien is a highly respected agency executive, having held leadership positions at iCrossing, McCann Worldgroup and IPG Mediabrands . His insights into today’s agency landscape, with a focus on consumer engagement in a digital facing world, will educate and enlighten conference attendees from across the advertising spectrum.”

Further information and registration for the conference is available here.