DailyDOOH

Andreas Voss has joined INFiLED as Regional Sales Manager for DACH.

He brings more than 20 years of experience in the pro-AV industry including his most recent position as Regional Sales Manager in Digital Projection, a manufacturer of high-end projectors and LED wall systems.

Prior to this, he served for more than 15 years as Co-owner & Managing Director of a system integrator in Germany focused on a broad range of vertical markets such as Rental & Staging, Visitor Attraction, Simulation and others.

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

• AUDIO VISUAL & IT SERVICE ENGINEER
  Job Type Permanent Full Time
  Location East Anglia
  Area Cambridgeshire, England Essex, England London North , England Hertfordshire, UK
  Sector Engineer Engineer – Audio Visual Engineer – Service Engineer – Video Conferencing
  Salary £35000 – £38000 Per Annum £35k-£38k plus van, bonus and benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29930
• AUDIO VISUAL PROJECT MANAGER
  Job Type Permanent Full Time
  Location East Anglia or London
  Area Cambridgeshire, England Bucks, England Essex, England London South East, England London North , England Hertfordshire, UK
  Sector Manager Manager – Project
  Salary £40000 – £50000 Per Annum £40k-£50k pa.. doe + car and benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29932
• AUDIO VISUAL ACCOUNT MANAGER
  Job Type Permanent Full Time
  Location East Anglia or London
  Area Cambridgeshire, England Bucks, England Essex, England London North , England Hertfordshire, UK
  Sector Sales Sales – Audio Visual Sales – Video Conferencing Sales – Collaborative Technology Sales – Unified Communications Sales – Corporate Sales – Education Sales – External Account Manager Sales – Business Development Sales – Field Sales
  Salary £50000 – £60000 Per Annum £50k-£60k doe + car or allowance + commission
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29933

Sony has announced that its super-size Crystal LED (CLED) display system will now be used by the most popular news bulletins in Turkey: FOX News.

FOX in Turkey has created a brand-new studio and chose the state-of-the-art Sony CLED display system as its backdrop for the news bulletins, which have top ratings and are watched by millions of people across Turkey every day.

The new studio needed a system that could support their very dynamic anchor-men, who needed a backdrop they could interact with easily and stand close to without the image losing integrity on camera. The Sony CLED display systems provide high quality, 1.8 x 4.8K resolution, which works perfectly in this type of news environment.

Necip Kırçın, VP, Operations of FOX Turkey told us “We had been looking to upgrade our backdrop and the Sony CLED display system is unparalleled when it comes to image quality. We like the excellent contrast and high dynamic range, which delivers true black on camera. Sony is always great to work with thanks to their expertise, excellent products and services and great local support.”

Sony Professional Sales Manager, Koray Köymen said “The project is one of the biggest installations in the region, so we’re very proud. CLED display systems are predominantly used by high-end customers in boardrooms, museums and retail showrooms to corporate lobbies, design studios and scientific research facilities, so it’s great to see a leading broadcaster now being able to take advantage of its unique capabilities.”

With an almost 180 degree viewing angle, it also means that anchors can be very creative and engaging, gaining more flexibility and freedom in how they present their program. The system integration was also delivered by Sony Professional partner İnOnTo A.Ş. from İstanbul.

If you are attending the DPAA Video Everywhere Summit on Tuesday October 15 during New York Digital Signage Week you can ‘paws’ for a four-legged cuddle thanks to the efforts of PetCareTV (PCTV).

PetCare TV , part of Health Media Network (HMN), are hosting the Paw Print Lounge from 10am-2pm in a private area where guests can relax and play with puppies and therapy dogs.

Therapy dogs from The Good Dog Foundation will visit from 10-noon, followed by play time with PCTV puppies from noon-2.

FYI registration for the DPAA Video Everywhere SummitDPAA Video Everywhere Summit closes Thursday.

Vistar Media, the global leader in programmatic technology for digital out-of-home has announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs).

Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar supply-side platform (SSP) following openRTB standards, with further DSP integrations to come in early 2020. These partnerships enable digital out-of-home to truly integrate into omnichannel marketing strategies with seamless activation through the world’s largest digital platforms.

Mike Fisher, Vice President, Advanced TV and Video at MediaMath told us “The value of OOH as an advertising medium is proven, and the ability to fully integrate OOH into omnichannel strategies will provide tremendous value to our brands, Vistar’s technical expertise and direct inventory access enables us to streamline the historically complicated buying process for this channel and seamlessly extend our clients’ campaigns into OOH.”

Bryan Everett, Senior Vice President of Business Development at Amobee said “Amobee’s pursuit of best-in-class cross-screen advertising solutions for today’s data-driven marketers includes programmatic out-of-home as part of a holistic media plan. Our partnership with Vistar provides our clients with access to a unique combination of high-impact inventory with cutting-edge technology.”

The Vistar SSP is directly integrated with more than 70 media owners globally, providing direct, efficient and large-scale inventory access through a clean supply chain. Built specifically for the requirements of out-of-home media, Vistar provides a streamlined creative workflow to support the speed, automation and approval controls required for programmatic out-of-home activation. DSP partners gain the tools to seamlessly reach their desired audiences across unique OOH media, and measure the real-world impact of campaigns. Adding these partners alongside the widely adopted Vistar DSP will create the largest single source for ad spend in programmatic out-of-home.

Michael Provenzano, CEO and co-founder of Vistar Media told us “We want to fuel the growth of out-of-home as an entire industry, and we believe that an open programmatic ecosystem is the best way to accelerate that growth, We’ve invested in building these integrations in a way that protects the unique value of the OOH medium while also enabling seamless connection to the full data-driven, omnichannel marketing landscape.”

Vistar Media is a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media.

ZetaDisplay AB (publ) (Nasdaq Stockholm: ZETA) has acquired Gauddi BV with net sales of SEK 49 million (2018), recurring revenues (SaaS) of 41% and an EBITDA of SEK 8,2 million. Gauddi will be integrated into ZetaDisplay BV with effect from October 10, 2019.

The transaction includes an upfront payment in cash of SEK 52,7 million and an additional performance consideration based on full year results for 2019 of up to SEK 18,4 million. The acquisition is financed through available cash. On a proforma basis, ZetaDisplay shows after the finalized acquisition annualized nets sales of SEK 488 million, an EBITDA of SEK 56 million and contracted services of SEK 143 million equaling to 29% of net sales.

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Channels that offer the ‘best of both worlds’ for branding and activation are a proven way to bridge the brand gap – a key finding from Brand Gap 2, unveiled at JCDecaux UK’s Upfronts earlier this week by Justin Gibbons, Founding Partner of Work Research.

Brand Gap 2 shows that the brand gap is now a priority issue at boardroom level and includes a ‘Charter for change’ – eight steps to bridge the brand gap.

Last year’s Brand Gap reported on the gap between what advertising practitioners knew to be best practice (achieving a balance between branding and activation), and what they actually do with their media spend.

Brand Gap 2 shows that are now signs of a recalibration of spend. Almost half (47%) said they are planning to move money into channels that do both brand and response.

Justin Gibbons said, “Brand Gap 2 shows that advertisers have moved on from the knowledge that there is an over-reliance on activation, to actively looking at ways of closing this brand gap, with a recalibration of spend towards channels that can do both activation and brand fame. It’s interesting to note that Kantar’s recent BrandZ insight supports our findings, showing a decline of 3% in the growth of the UK’s 75 most valuable brands. In Brand Gap 2, advertisers spoke about ‘consideration’ as the key metric in need of attention to combat this decline, showing the importance of achieving a balance of branding and activation for the long-term success of brands.”

Dallas Wiles, Co-CEO of JCDecaux UK told us “Brand Gap 2 underlines the continuing importance of getting the balance right between branding and activation. In a two-screen world, the public screen and private screen can work together to give brands ‘the best of both worlds’. The public screen can deliver fame, reach, familiarity, consideration and trust. As we’ve seen today from Facebook’s ‘Better Together’ insight and Lumen’s research, Out-of-Home can also act as a primer to make the private screen more engaging and work harder, significantly increasing consideration and purchase intent and brand awareness.”

Brand Gap 2 shows that DOOH remains the media channel with the most momentum (‘reputation on the up’) for the second year running. Other big risers in 2019 include Cinema and Radio.

TV and OOH remain the top two channels for brand-building, with VOD and DOOH, their digital counterparts ranked third and fourth. Online display and Social Media continue to be the key activation channels, though there has been growth for DOOH and Radio response campaigns.

Broadsign, the leading out-of-home platform for media owners has announced the renewal of a successful partnership with Tonic Health Media, Australia’s leading OOH Health and Wellbeing Network with a five year contract.

The partnership will see Tonic Health Media continue to employ Broadsign’s powerful DOOH marketing platform for all campaigns across more than 5300 medical practices, pharmacy and allied health environments.

CEO of Tonic Health Media, Dr. Matthew Cullen told us “We’ve been working with Broadsign for a few years now. Our valued partnership enables advertisers and sponsors to deliver geo-targeted messages that activate the audience at a time when they are most engaged with their health and lifestyle, Broadsign’s platform is an end-to-end automated digital signage solution, enabling our place-based media to reach current and new media buyers to maximise our advertising revenue as we seek to connect to more people in the health & wellbeing market”.

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In Australia, Amcal Pharmacy is on a mission to help alleviate the suffering hay fever causes to millions of Australians each Spring, with their latest outdoor campaign broadcasting live pollen count warnings across QMS’ digital billboards in Sydney, Melbourne and Brisbane.

The dynamic digital billboard campaign utilises Breezometer data feeds to deliver High, Moderate or Low pollen warnings depending on each location.

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OOH agency wannabee Project X Media, Inc., created by ADstruc back in June 2014, has added private equity firm Tritium Partners to its list of investors.

The press release stated that the investment will support the company’s strategy of building and expanding its team and technology solutions as well as exploring strategic acquisitions to continue to meet the growing needs of OOH marketers.

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