SQAD’s OOH Cost Database Integrated Into @GEOPATH’s Plan Platform

December 11th, 2017

Adrian J Cotterill, Editor-in-Chief

Geopath, a not-for-profit organization whose mission is to provide audience location measurement to the out-of-home (OOH) industry, this week announced the integration of SQAD’s OOH cost database into the company’s OOH Plan platform, Geopath’s market averages planning tool.

Geopath members who are also SQAD subscribers will now have access to enhanced analytics and cost insights to plan and execute OOH campaigns.

Kym Frank, President, Geopath told us “The integration of SQAD’s OOH cost data further establishes Geopath as the premier resource for buyers and advertisers pursuing OOH strategies. As we move toward the launch of Geopath’s Insight Suite next year, we continue to pursue partnerships with analytics and data providers to deepen our platform and provide our members with the tools needed to design and execute highly effective OOH campaigns.”

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Six Exclusive Commercial Partners Sought For @TfL’s New Elizabeth line

December 11th, 2017

Adrian J Cotterill, Editor-in-Chief

Transport for London (TfL) has revealed that the Elizabeth line is to be launched in partnership with six sector-exclusive brands, offering a unique opportunity that will align with this historic moment for London. Connecting Reading and Heathrow in the west, and Shenfield and Abbey Wood in the east via ten new central London stations, the iconic new railway will dramatically improve transport links across the South East. The six commercial partners will be offered 12 months of sector-exclusive, advertising rights across the Elizabeth line’s brand new, premium environment as well as the chance to work with TfL on marketing integration across the railway.

When it launches in December 2018, TfL’s state-of-the-art new railway will connect Paddington in West London to Canary Wharf in only 17 minutes, redefining how Londoners and visitors travel around the Capital. Two-hundred million passengers are expected to use the new line annually – more than all of London’s airports combined – offering an unrivalled opportunity for brands to align themselves with a moment in London’s history.

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Nick Prigioniero Likely Leaving @CineplexDigital

December 11th, 2017

Adrian J Cotterill, Editor-in-Chief

Well, he lasted four and a half years with the new owners but we hear that former EK3 CEO Nick Prigioniero is all set to leave Cineplex Digital Networks come the New Year.

EK3 was acquired by Cineplex in July 2013. Nick Prigioniero has been President, Cineplex Digital Networks since that time.

FASTSIGNS Secures up to $20 Million in Franchisee Financing

December 11th, 2017

Adrian J Cotterill, Editor-in-Chief

FASTSIGNS International, Inc., franchisor of FASTSIGNS, the leading sign, graphics and visual communications franchise, announced today it has partnered with ApplePie Capital to offer new and existing franchisees access to up to $20-million in debt capital to drive expansion across the U.S.

To date, FASTSIGNS has opened 35 centers across the U.S. and Canada and signed 44 franchise agreements, with plans to open an additional 45 centers in 2018.

Catherine Monson, CEO, FASTSIGNS International, Inc. told us “2017 has been another record year for FASTSIGNS, in every metric. We are experiencing continued growth both in the U.S. and abroad. As we look toward future growth, with both new and existing franchisees, ApplePie Capital is the ideal partner to support our aggressive expansion goals. ApplePie understands the franchise business model and has developed a comprehensive lending program designed the address the specific needs of FASTSIGNS’ franchisees. ApplePie Capital’s decision to extend to up $20 million of credit to FASTSIGNS franchisees will help our franchisees open new centers, remodel existing locations, provide capital for acquisitions, and assist with refinancing.”

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Motion@TheCity, New From @JCDecaux_UK

December 11th, 2017

Adrian J Cotterill, Editor-in-Chief

JCDecaux, the market leader in Digital Out-of-Home (DOOH), has extended its digital offering in the City of London with the launch of Motion@TheCity in key rail termini and the extension of its roadside London Digital Network (LDN), establishing an exclusive advertising presence in the most attractive financial centre in the world.

Spencer Berwin, Co-Chief Executive Officer at JCDecaux, told us “The City of London is the finance capital of the UK and the ideal location for brands to target key decision makers and consumers with an income significantly higher than the UK average. In addition, the City of London channel is a media first, allowing brands to reach consumers in a way that has not yet been possible. Overall, the channels are powerful new opportunities for brands to engage highly-affluent and connected City workers with dynamic digital content in the heart of London’s financial district. The launches are backed by our commitment to BranDO, our brand first agenda to ensure digital brand safety, measurement and accountability.”

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Cinemas To Open in Saudi Arabia (Likely March 2018)

December 11th, 2017

Tristan Cotterill

Saudi Arabia said today that public cinemas would be allowed in the conservative kingdom for the first time in over 35 years, and that the first ones were likely to open next March.

The statement from Majid Al Futtaim Group issued to the media said “Majid Al Futtaim and VOX Cinemas congratulates the Government of Saudi Arabia following its decision to reintroduce cinema to the Kingdom. In line with the spirit of Vision 2030, today’s announcement will mean the creation of thousands of job opportunities and support the growth of creative industries across the country. These are exciting times and will work with the Kingdom to extend the footprint of our VOX Cinemas brand to Saudi Arabia in the months ahead. Majid Al Futtaim has a considerable and expanding presence in Saudi Arabia with more than SAR14 billion invested in current and announced projects across retail, leisure and fashion, creating more than 114,000 direct and indirect job opportunities. We look forward to building on this collaboration in support of Saudi Arabia’s domestic economic goals while providing great moments for everyone, every day”.

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KBH On-Train Media Expands Advertising Network

December 11th, 2017

Adrian J Cotterill, Editor-in-Chief

KBH On-Train Media, the UK’s leading agency for connecting advertisers with on-train commuter audiences, has announced it has won the contract to provide on-train media services for Chiltern Railways.

Ian Reynolds, Managing Director of KBH On-Train Media, told us “We are delighted to be working with Chiltern Railways. This contract win represents a significant expansion of our media network, strengthening our ability to connect advertisers with commuting audiences and underlining the unique qualities this medium has to offer.”

The win further extends the KBH On-Train Media network, which covers London and the South-East of England and provides advertisers with targeted opportunities to reach and engage affluent commuting audiences.

Providing 26.4 million passenger journeys every year, Chiltern Railways serves popular commuter locations including Aylesbury, High Wycombe, Oxford, Stratford-upon-Avon and Birmingham with services into London Marylebone.

Eleni Jordan, Commercial Director of Chiltern Railways, said: “As a specialist in this area, KBH has a real understanding of on-train advertising. Our aim is to deliver a consistently great experience for our passengers and KBH will support us in this.”

The initial five-year contract with KBH On-Train Media comprises an additional 2,200 Traincard spaces on 207 carriages across the 96 trains operated by Chiltern Railways. Among the advertising partners scheduled to run campaigns on the new KBH On-Train Media network is Bicester Village shopping destination.

Astral’s New @Hivestack Programmatic Offering

December 11th, 2017

Adrian J Cotterill, Editor-in-Chief

Bell Media’s out-of-home advertising division, Astral, announced this week the launch of its new and unique programmatic solution for large format digital inventory. Using an exclusive self-serve platform, powered by Hivestack and fueled with real-time mobile location data, clients will be able to use audience targeting previously only attainable online. The platform includes inventory across all major Canadian cities, real-time reporting, and attribution measurement capabilities.

Karine Moses, President, Astral told us “We’re excited to be the first to roll out this innovative platform to advertisers, allowing them to seamlessly extend online capabilities into digital out-of-home. This new platform is a major step towards truly integrated, audience-centric advertising that generates measurable results for brands. Combined with the launch of our new logo and brand identity, it reinforces Astral’s leadership in out-of-home, and affirms Bell Media’s commitment to innovation.”

Astral’s programmatic solution is being released in three phases, at the completion of which premium digital inventory will be accessible via programmatic guaranteed, preferred deals, or closed auction. Through the self-serve platform clients can monitor budget allocation across the network in real time, and update creative assets at their discretion.

Since out-of-home media is intended for one-to-many exposure, the targeting parameters have to reflect this appropriately. Astral relies on mobile device concentration to define an audience index so the ads are served at the optimal time and location, to reach the desired audience. This data is collected using precise polygon mapping, filtered rigorously, and connected to the platform through a real-time feed.

Eleanor Crossman joins @8OutdoorMedia

December 8th, 2017

Adrian J Cotterill, Editor-in-Chief

8 Outdoor, one of the UK’s fastest growing digital out-of-home media owner, this week announced the appointment of Eleanor Crossman as its first Marketing and Communications Director, reporting into Chief Executive, Cennydd Roberts.

Eleanor Crossman is a PR Week 30 Under 30 2017 winner and joins from MWWPR where she has been leading a portfolio of media business clients after becoming the consultancy’s youngest ever account director. The appointment completes 8 Outdoor’s senior management team, following the recent promotion of Kanjeev Sikka to Group Sales Director.

  • Eleanor Crossman will be responsible for building brand awareness of 8 Outdoor with advertisers and agencies across the UK as the business accelerates its digital out-of-home portfolio and capitalises on its position as the UK number one digital roadside media owner. The role covers all aspects of the marketing and communications function with Crossman leading on marcomms strategy and creative executions across owned, paid and earned media channels.
  • Kanjeev Sikka will lead a team of over 20 sales people across both national and direct sales coinciding with a period of high growth and expansion for 8 Outdoor. Kanjeev has a huge wealth of experience having previously worked as Commercial Director at C3UK, and as Sales Director at MCap, the media investment company.

Cennydd Roberts told us “Elle was the outstanding candidate for our first ever Marketing and Communications Director. She has a real grip on the needs of a fast-growth digital media owner and the expertise to help us achieve our ambitious goals in 2018 and beyond. I am really looking forward to working with Elle, and Kanj to grow the understanding and use of digital out-of-home by advertisers, large and small, across the UK.”

8 Outdoor is rapidly investing in digital roadside billboards across the UK and helping to grow the out-of-home sector. Through its investment in digital roadside screens, it provides cost effective reach across the UK on premium, large format, digital out-of-home screens. Its sites can be bought individually, as part of a network or as a bespoke package. As a digital only player, the business offers complete flexibility to advertisers. Its campaigns have no fixed start dates or durations and brands are encouraged to buy the campaign period that best suits their brief.

Mark Taylor joins @NEC_Display_UK

December 8th, 2017

Adrian J Cotterill, Editor-in-Chief

NEC Display Solutions has strengthened its customer-focused solutions sales approach with the appointment of Mark Taylor as Display Solutions Manager, who will have a focus on building and maintaining partnerships to deliver world class solutions across vertical sectors.

Former Daktronics, Samsung Business, Ultravision and most recently AOTO sales guy worked in AV distribution for ten years before focusing on LED sales, a technology which is receiving intense interest at present and where NEC is well placed to establish a leading authority.

Simon Jackson, vice president, NEC Display Solutions told us “Mark has a wealth of experience in the AV industry, most recently working in the LED space where we are experiencing huge growth so his knowledge of this market will be invaluable. Mark will also be responsible for delivering the 10th NEC Showcase next year so he’s going to be busy!”