Neo Advertising Brings Digital Signage 2 Sylt Airport

May 26th, 2015

Maddie Cotterill

Having started out in the 1960’s as a small regional airport with seasonal connections, the Sylt Airport (GWT) today offers a quick and comfortable way to get on and off the island with its international connections all year round.

Beginning in June 2015, Neo will be outfitting the airport on the Germans’ favorite vacation island with digital signage. Under the agreement, Neo shall be installing digital advertising systems in the check-in areas and at the arrival and departure gates. The digital signage installation shall be exclusively marketed by Neo Advertising Germany. The airport shall be integrated into Neo’s already existing marketing network, the Airport Channel.

Neo Content will be carrying out the program concept and its realization. Of particular note here is the possibility of targeting the sophisticated target group, which can be quite readily addressed at this airport.

The initial broadcasts of advertising campaigns have already been signed and are scheduled for mid-June.

SmartAds.TV Makes Smart Cars Smarter

May 26th, 2015

Gail Chiasson, North American Editor

SmartAds.tv, a two-year-old company operating 10 digital screen-equipped ‘smart cars’ in the UK, is seemingly, gaining a lot of attention at sporting and entertainment event venues.

smartcarsbestThe company owners tell us that it is because of its ability to collect raw data – not only about who walks by but who actually views the ads it carries, complete with dwell time.

All of this information is immediately put in their AdvertEyes dashboard, giving the campaign manager valuable data which can be used to quantify campaign spend or effectiveness.

“The cars have a camera just above the screens,” Jon Morgan, commercial director, said in an interview last week from London, just after he had attended The DailyDOOH Media Summit. “We’re finding that agencies are not only using us for basic advertising, but are also using us to test various creative concepts to see which ads are more likely to engage customers. About 10% of our business is done that way.”

Rishin Patel, managing director, Phil Crosbie, creative director, and Morgan jointly own the company. Morgan worked in publishing in digital sales, Crosbie had his own creative design company for 10 years and Patel came straight out of university to form the company that now offers 10 Mercedes smart cars. The cars travel not only in London, their base, but all over the United Kingdom.

“We tested lots of cars before deciding Mercedes smart cars fill our needs,” said Morgan “They are mostly used for special events. Putting them by the entrance to sports matches, such as a football game or tennis event has really proved popular.”

Smartcars1The car is often used in experiential marketing. Eg. Color blind cards, a card company selling through Staples in the US, used SmartAds.TV to build awareness in the UK about the business.

While advertising on SmartAds.tv, it also distributed 10,000 postcards and discount vouchers for any online purchases. The result: a 36% increase in online sales!

The creative always comes from the client (usually through an ad agency). The screens can become a Twitter wall with ads in between. Further, if viewers log in to Wi-Fi, they can answer questions with the answers going to the client. (Virgin Media used this.)

Yes, the screens are weatherproof. And although they haven’t done day parting yet for any clients, Morgan said that they could.

Digital Signage – No Alternative, Moscow May 29, 2015

May 26th, 2015

Maddie Cotterill

The 5th International Conference ‘Digital Signage – no alternative‘ will be held on May 29, 2015 at the Radisson Slavanskaya Hotel, Moscow.

Approximately 300 delegates from 140 companies visited the conference last year – among them were representatives from Monetka, Magnolia, MEGA, IKEA, Metro Cash&Carry, Zenden, Megafon, Sberbank, Raiffaizenbank, Alfa Bank, Intel, LG Electronics, Svyaznoi, Adamas, Coca Cola Hellenic, Gallery, Video planning, VI Plazma, Croc, Lanck and many others.

The conference is run by DigiSky company and supported by OVAB Europe.

Location Choice, @fepeOOH Have A Knack

May 26th, 2015

Adrian J Cotterill, Editor-in-Chief

A good topic of conversation at industry events AROUND THE WORLD is how good FEPE seem to be in choosing city venues for their Congress.

Beirut, Berlin, Vienna and others have all been chosen, it seems, at just the right time. This year of course, it is being held in Budapest and if you didn’t think that Budapest was a ‘happening’ city look no further than BRAIN BAR Budapest that takes place the week before the 56th FEPE Congress, titled ‘Your Audience is Waiting’ (Wednesday June 10th and Friday June 12th at the Intercontinental Hotel, Budapest).

BRAIN BAR Budapest takes place June 4-6, 2015 and features some amazingly, inspired speakers.

And if you think that FEPE cannot get any better, just wait ’til you hear where the FEPE Congress is being held in 2016!!

City Outdoor Win @WildstoneUK Newcastle Tender

May 26th, 2015

Adrian J Cotterill, Editor-in-Chief

City Outdoor have announced that it has won the competitive pitch tendered by Wildstone on behalf of Newcastle City Council to install and operate a double sided large format full motion digital screen in the heart of Northumberland Street, Newcastle’s most prestigious retail environment.

Northumberland _CGI_New_Cropped

Steve Smith, Managing Director of City Outdoor told us “We are delighted to have won the right to build and operate these screens in this highly desirable city and location. We are looking forward to working with Newcastle City Council over the coming months and years. This is the perfect addition to our portfolio and fits in with our strategy of offering our clients a point of difference. The screens can offer full motion playout, which is where outdoor is at its most effective and dynamic. We firmly believe that Northumberland Street Live is not only the most exciting large format development in the City of Newcastle but in the UK’s regional cities to date”.

The screens will be live in September and will compliment City Outdoor’s current digital offering. and we understand that Northumberland Street Live will likely be the pinnacle of the new City5 network (a large format screen network dedicated to the North of England offering coverage of Manchester, Leeds, Sheffield & Newcastle) to be announced shortly.

NEC Solutions Showcase Gets Better & Better

May 26th, 2015

Adrian J Cotterill, Editor-in-Chief

The 7th NEC Solutions Showcase (20-21 May 2015) welcomed well over 1,500 visitors through the doors of Vinopolis during London Digital Signage Week.

NEC Showcase 2015 - Vinopolis

This year saw a significant increase in the proportion of end users attending, attracted by the opportunity to experience technology at work within realistic settings, helping them to better understand how the solution could be deployed to meet their own needs.

Reflecting on the two day event, Simon Jackson, VP NEC Display Solutions told us “the response from both partners and visitors has been genuinely overwhelming. The potent combination of engaging technology solutions, superb networking and indeed the fabulous venue, has resulted in the best Showcase yet with a fantastic atmosphere and a real buzz!”.

Dwell time seemed to be MUCH better this year with visitors staying at the Showcase for a longer period – networking of course, is a major element of the Showcase and with the majority of the UK’s AV community in attendance, it does take significantly longer to get around all the solutions!

This was the second year that Showcase underpinned London Digital Signage Week which saw a range of events taking place, including The DailyDOOH Media Summit, which helped attract a wider audience to Showcase. Simon Jackson commented “the cross over between the numerous events makes visiting the capital during London Digital Signage Week time well spent, bringing tremendous opportunities to engage across a broad ranging interest group.

“The Cube experience and the live Chat Show went down well with visitors and brought a fun element to Showcase; it’s good to remember that it’s important to enjoy yourself at this sort of event! The Showcase would not be the success that it has become without the commitment and support of our partners. I am delighted that this year’s event has cemented its reputation as the biggest and best AV industry event of its kind in the UK, for which we can all take pride in its success.”

Images and video footage of Showcase plus the chat show interviews can be found on the Showcase website.

Year-Long ‘Be Here for Kids’ Campaign Timed with National Missing Children’s Day

May 25th, 2015

Gail Chiasson, North American Editor

The National Center for Missing & Exploited Children, Clear Channel Outdoor Americas and Clear Channel Airports, a division of CCOA and subsidiary of iHeartMedia Inc., have launched ‘Be Here for Kids’, a national child safety awareness campaign across the US coinciding with National Missing Children’s Day, May 25.

CCO Missing kids1This digital out-of-home campaign features a series of powerful images and messages to educate people across the country about the most important issues related to missing and exploited children, and direct them to NCMEC’s free safety resources. The DOOH launch creative reminds people they don’t have to wait 24 hours to report a missing child and directs the public to Behereforkids.org for more information.

CCOA and CCA’s media donation allows NCMEC to reach millions of people in cities across the country using digital billboards in 28 of its 38 U.S. markets including Washington, D.C., Chicago and New York and on airport displays in major U.S. international airports including Chicago O’Hare, Minneapolis-St. Paul International Airport, Denver International Airport, Hartsfield- Jackson Atlanta International Airport and Seattle-Tacoma International Airport.

“The National Center for Missing & Exploited Children has made tremendous strides over its 31 year history working to ensure the safety of our children,” says Toby Sturek, executive vice-president, specialty businesses, CCOA. “Our partnership gives their messages great visibility in local communities around the country and in major U.S. airports and will help protect and save the lives of children across the U.S.”

CCO Missing kids2For years, CCOA has tapped the real-time capabilities of its out-of-home media network to help recover abducted children through the posting of AMBER Alerts on its digital billboards. This new campaign extends that effort and underscores the company’s ongoing commitment to child safety.

“We are grateful to Clear Channel Outdoor Americas and Clear Channel Airports for their generosity in supporting the National Center for Missing & Exploited Children on National Missing Children’s Day through the ‘Be Here For Kids’ campaign,” says Linda Krieg, NCMEC’s acting CEO. “There has been amazing progress in child safety but there are still too many children at risk. Our commitment to their safety demands that we work harder than ever before, and now everyone who sees the campaign will have the chance to join us in the fight to protect children.”

Child safety continues to be a critical issue nationwide. In 2014, there were more than 460,000 reports of missing children made to law enforcement in the US. In addition, law enforcement agencies have seen a dramatic increase in cases of child sexual exploitation in recent years. Last year there were more than 1 million reports of suspected child sexual exploitation made to NCMEC’s CyberTipline, a reporting mechanism for these crimes.

Volunteers of America – Greater NY & The Housing Collaborative Unveil Bilingual TransitScreen In The Bronx

May 25th, 2015

Gail Chiasson, North American Editor

Through a partnership with the Volunteers of America – Greater New York and The Housing Collaborative LLC, TransitScreen has installed the first TransitScreen display in the New York metropolitan area at the Creston Avenue Residence in Bronx, NY.

Creston-Avenue-Residence-Bilingual-NY-Displays

The Creston Avenue Residence, located in the Fordham section of the Bronx, provides a safe, supportive environment for some of the city’s most at-risk residents. The building is a welcoming place, and offers 24-hour security, rooftop gardens, a backyard play area and community space for special events. Sixty-six apartments, ranging from studios to two-bedroom units, will house individuals and families. A suite of offices will give tenants a comfortable place in which to meet with social service professionals

The partnership will help residents make better-informed transit choices, enabling them to more easily navigate around the city.

“The TransitScreen display clearly is a win for the Creston Avenue tenants and is one of the most popular features of the building,” says Robert Sanborn, principal of The Housing Collaborative, adding that the TransitScreen display is now an essential service to the residents.

The screen, in English and Spanish, is Transit-Screen’s first bilingual screen. The transit data is displayed in the lobby on a 42” dedicated television rotating between the two languages.

“Now the power of real-time transit information can be accessible to a wider segment of our multilingual community,” says Ryan Croft, COO of TransitScreen.

“This is a win-for-all project,” says Jay Tedino, TransitScreen City Manager – NY & PHL Metro Area. “The nation’s first bilingual TransitScreen will have a meaningful impact in the daily lives of all involved,”

TAB Announces New Training Module For Transit

May 25th, 2015

Gail Chiasson, North American Editor

The Traffic Audit Bureau and the Outdoor Advertising Association of America have announced the latest edition to the TAB/OAAA Out of Home Professional Training Curriculum: Exploring TAB Out-of-Home Transit Ratings.

tab logoExploring TAB Out-of-Home Ratings will give you an overview of the critical concepts needed to explore the Transit Ratings, and quantify the value of transit advertising in the marketplace. The specific learning objectives for the module are to have the learner be able to:

  • Discuss the advantages of the TAB Out-of-Home Ratings for the transit sector;
  • Describe unique components of the research methodology for transit ratings;
  • Explain the value of transit advertising using standardized media metrics.

The module is presented in the same Instructor Led Training as the rest of the OOH Professional Training Curriculum. There is a scripted facilitator’s guide for those tasked with explaining the material to others, a participant guide with learning exercises for those receiving the instruction and Power Point slides covering the coursework.

In addition to the Instructor Led Training+ materials, TAB are also providing for the first time a stand-alone workbook for those that will not be learning the material in an instructor-led format. The workbook contains all the instruction from the facilitator’s guide and the exercises of the participants guide. We have also completed a workbook for the Measuring Out-of-Home Audiences ILT Training module. This module covers audience measurement basics. TAB is planning on providing stand-alone work books for the rest of the OOH Professional Training Curriculum modules and will release as they are ready.

The Exploring TAB OOH Transit Ratings module will be reviewed as part of TAB’s Transit Implementation webinar on June 10th at 2pm, for which members can register here.

Little Max Wins Big Billboards

May 23rd, 2015

Gail Chiasson, North American Editor

A little boy and his dad raising money for Duchenne Muscular Dystrophy, are being seen on an OUTFRONT Media Canada giant billboard and up in lights on two digital bulletins in Toronto after winning a Win a Billboard contest promoted by Outfront Media and music station Indie88, a Central Ontario Broadcasting station.

OUtfront Max 2The chance to have your message seen by over 4.5 million people on the billboard and digital bulletins was recently offered by Outfront Media and Indie88 in the contest that wrapped-up last week. Promoted on air and on all the 47 digital units at the Yonge Eglinton Centre, Indie88 received hundreds of submissions. The list was whittled down to the ‘Top 8′ and published on Indie88’s website with a call to vote. Over the next two weeks, more than 14,000 votes were cast.

Indie88 listeners declared Max’s Big Ride, the Grand Prize winner. The announcement was made during a live remote broadcast direct from the RioCan YEC Atrium. Using the creative flexibility of digital OOH, moments after the winner was named, the audience saw Max’s Big Ride and the finalists’ billboard concepts appear on the spectacular Atrium panorama screen and exterior digital bulletins overlooking the Yonge Eglinton intersection.

outfront max 1Over the next four weeks, Max’s Big Ride message will be displayed on all of the digital assets at the YEC, in addition to a high-profile 10’ x 20’ poster at the southwest corner of Bay and Bloor in downtown Toronto. The finalists’ concepts will run on the Atrium panorama and two exterior digital bulletins at Yonge and Eglinton. All creative was designed by OUTFRONT Studio, OUTFRONT Media’s in-house creative shop.

Max and his dad are riding a cargo bike 600 km from Ottawa to Hamilton this June to raise awareness and money for research into Duchenne Muscular Dystrophy, a disease that Max has and that currently has no cure.