XTD’s MOTIO Supports National Diabetes Week

July 13th, 2020

Tristan Cotterill

XTD (ASX:XTD)’s Motio Health has teamed up with Diabetes Australia and Brisbane based Agency, Scout to launch a new TVC that has been adapted beautifully for Digital Out Of Home to bring home the message of the complexities of Diabetes the hundreds of decisions that need to be made every day by sufferers of the disease.

People with diabetes have been hit extra hard by the pandemic. Not only has it [the pandemic] impacted their physical health with disrupted access to services and a higher risk of #COVID19 related illness – but for more than 40% of people with diabetes, #COVID19 has had a negative impact on their mental or emotional health.

Taryn Black, Diabetes Australia Policy and Programs Director said “Scout Frontier and Diabetes Australia is excited to be partnering with Motio for National Diabetes Week in a media first. It’s really fitting that such an important health initiative will be the first campaign to run on Motio’s expansive Health Network within General Practices around Australia”.

Adam Cadwallader, Managing Director of Motio told us “It’s not easy taking a TVC and making a meaningful out-of-home campaign come to life. Our network reaches well over three million Australians every month across health and wellness environments, meaning this important campaign is an important boost in fighting one of Australia’s most preventable killers that is so very prevalent in our industry”.

With its brand new Health network up and running and the ink now dry on its National representation deal with Medical Media, Motio has created one of the most unique Place Based Media environments in Australia. The campaign begins today to support and promote national diabetes week.

COVIDSitters & @PatientPoint Team Up 4 Healthcare Heroes

July 13th, 2020

Adrian J Cotterill, Editor-in-Chief

PatientPoint and COVIDSitters are teaming up to promote free childcare, eldercare and other household services for #COVID19 frontline workers to nearly 30,000 healthcare providers nationwide. Through the new collaboration, PatientPoint will promote COVIDSitters via the PatientPoint Access back-office care team communication program in physician offices nationwide.

PatientPoint EVP of Content & Creative Kate Merz told us “Our heroes are the doctors, nurses and countless medical, administrative and facilities personnel who support them, and we are committed to leveraging our engagement solutions however we can to lend a hand during these unprecedented times. We’re grateful for services like COVIDSitters and are proud to be joining forces to give back to our healthcare heroes.”

Read the rest of this entry »

First Annual #PresenceSummit

July 12th, 2020

Andrew Neale

The Presence Summit is a new virtual conference taking place this Wednesday July 15, 2020, which will focus on teaching attendees how to orchestrate and create transformative experiences that engage, influence and connect with their audiences, including customers, vendors, employees, or co-workers.

The full day conference will couple inspiring keynotes and interactive breakout sessions with industry experts and leaders from companies including Zoom. Attendees can follow the free livestream track or the paid professional development track with presenter led sessions and breakouts, amid the myriad of entertainment and presentations.

Joseph Pine, author of ‘The Experience Economy’ will lead the event with a keynote designed to help attendees transform customer experiences through the professional use of video communications. Fatima Doman, author of ‘Authentic Resilience’ will speak on driving personal engagement, productivity, resilience, and well-being, through sustainable high-performance actions both at work and in life. Author, Paul Richards, and host of the popular live streaming show, StreamGeeks, will talk podcasting and provide the digital version of his new book ‘The Online Meeting Survival Guide’ free for event attendees.

Read the rest of this entry »

Retail’s Big Show #NRF2021 Moved From January To June

July 12th, 2020

Adrian J Cotterill, Editor-in-Chief

Retail’s Big Show #NRF2021 which was scheduled for January 17-19, 2021 has been cancelled as an in-person event.

The physical exposition and conference has been moved later in the year to June 6-8, 2021, with several virtual events being scheduled for next January.

The dates for the virtual event and ‘digital expo’ are varied; being January 12-14, January 19 and January 21-22, 2021.

In an email, National Retail Federation President and CEO Matthew Shay said

Read the rest of this entry »

PPE Vending Machines Deployed by @MTA

July 12th, 2020

Adrian J Cotterill, Editor-in-Chief

The Metropolitan Transportation Authority (MTA) has announced that the agency is deploying a dozen vending machines at 10 subway stations allowing customers to buy #Covid19 personal protective equipment (PPE). The new machines are part of a pilot program that will offer reusable face masks, gloves, hand sanitiser, and sanitising wipes.

“The national increase in Covid-19 cases shows how important it is for us to maintain vigilance on use of masks and other PPE,” said Sarah Feinberg, Interim President of MTA New York City Transit. “We want to make it as easy as possible for customers who may not have masks to get them so they can ride the subway. Wearing a mask is the single most important thing our customers can do to protect themselves and those around them – and more than that, it’s absolutely required to ride the system.”

The machines are of two types. Eight machines are being installed and stocked by Canteen, a division of the Compass Group, a food services company. These machines were built by Vengo, a manufacturer of retail vending machines. Four machines are branded as ‘Simply’ and are being installed and stocked by vending machine company Swyft.

The pilot program consists of 12 machines at these 10 locations:

14 St-Union Square 4 Subway5 Subway6 SubwayL SubwayN SubwayQ SubwayR SubwayW Subway
34 St-Herald Square (two machines) B SubwayD SubwayF SubwayM SubwayN SubwayQ SubwayR SubwayW Subway
34 St-Penn Station 1 Subway2 Subway3 Subway
34 St-Penn Station A SubwayC SubwayE Subway
42 St-Port Authority Bus Terminal A SubwayC SubwayE Subway
42 St-Times Square (two machines) 1 Subway2 Subway3 Subway7 SubwayN SubwayQ SubwayR SubwayS SubwayW Subway
59 St-Columbus Circle 1 SubwayA SubwayB SubwayC SubwayD Subway
74 St-Roosevelt Av 7 SubwayE SubwayF SubwayM SubwayR Subway
Atlantic Av-Barclays Center 2 Subway3 Subway4 Subway5 SubwayB SubwayD SubwayN SubwayQ SubwayR Subway
Lexington Av E SubwayM Subway

The MTA is also distributing hand sanitizer at every station as well as two million single-use surgical masks to customers at station booths thanks to donations from the State of New York and City of New York.

In Deep Trouble, @LightboxOOH Admits It Needs M&A

July 10th, 2020

Adrian J Cotterill, Editor-in-Chief

It wouldn’t have taken a rocket scientist to guess that the first #DOOH Network to be a #Covid19 casualty was one involved in the Mall business. Word reaches us that Lightbox OOH Video Network (nee Adspace Networks) is in SERIOUS trouble as it would appear that they have received no revenues from their 300+ Malls in over three months.

To his credit, Lightbox CEO Greg Glenday emailed staff earlier this week to inform them. He told employees that in order to avoid a bankruptcy filing, the board of directors has been forced to look into the possibility of some sort of M&A transaction in order for the company to meet all of its financial obligations.

Adspace’s problem from the beginning was that they were never able to position their screens as a ‘strategic’ Ad buy. Quite simply, they were always “left over money” meaning that they were a tactical buy in a year when spare money was available, but typically ignored the next and following years.

With large debts, huge commitments to landlords and some seriously huge salaries, it’s sad to say that the Lightbox OOH Video Network is most probably not a going concern. Whilst it is unpleasant to suggest, as many jobs will be lost, it’s likely a business that no-one will want to step in and save.

New @JCDecauxGlobal Natural Cooling Bus Shelter

July 10th, 2020

Russ Curry, Ministry of New Media

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has developed and is now offering local authorities its new-generation Natural Cooling bus shelter

Summers have seemingly become hotter in recent years. According to the World Meteorological Organisation, 2019 was the second hottest year on record after 2016. The WMO also noted that the average temperature between 2015 and 2019 was 1.1°C higher than in the fifty years between 1850 and 1900.

This rise in temperature has widespread consequences and leads to the formation of urban heat islands, which have an impact on cities and on the health and well-being of their inhabitants.

To help address this problem, a range of initiatives to create cooling areas in the city during the summer are currently being trialled. JCDecaux has developed an innovative patented solution to cool off people in its bus shelters, providing a sense of comfort and well-being during periods of intense heat.

Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, told us “JCDecaux is a partner to cities around the world. We are continuously innovating to develop products and services to improve everyday urban life and to pursue increased sustainability. Our R&D team has designed a new generation of bus shelters inspired by nature. Following the Filtreo® bus shelter, Natural Cooling will improve quality of urban life during increasingly frequent heatwaves. The bus shelter’s evaporative cooling system is a practical solution for the comfort of city dwellers.”

JCDecaux’s R&D department took its inspiration from a natural, age-old process: evaporative cooling. Hot air entering the Natural Cooling shelter flows through a wet honeycomb-shaped panel. It is then cooled naturally by evaporation. This solution includes a tank to gather rainwater from the roof and a system to pipe the water to the cooling module. If there is no wind, fans blow the hot air through the wall. The cool air is then blown towards users waiting in the shelter. Solar panels on the roof produce the energy required. The real-time control system detects weather conditions and human presence in the shelter in order to function efficiently and only when required.

Combining solar energy with rainwater harvesting, this self-contained solution avoids the use of air conditioning with its high energy consumption. Unlike misting, the evaporation process presents no health risks since it does not create micro-droplets.

Natural Cooling acts as a sort of urban cooling oasis for the comfort and well-being of passengers. This effect is further enhanced by the use of untreated wood and light colours. The pergola-inspired design is friendly and welcoming. Passers-by are encouraged to step inside the shady interior and take advantage of the seats, which are inspired by interior furnishings.

Tests in a heat chamber have confirmed the system’s ability to reduce the temperature by between 4°C and 7°C to 36 degrees and 50% humidity. Natural Cooling will soon be tested in real conditions.

Ben Oram Joins @HandyAV

July 10th, 2020

Adrian J Cotterill, Editor-in-Chief

Former We Are Interact and Engage Works’ Ben Oram has joined Handy AV as CTO.

We understand that he will develop and drive innovation for their cloud-based Blue River platform and range of digital retail products.

Arran Javed Joins @UniLEDsolutions

July 10th, 2020

Adrian J Cotterill, Editor-in-Chief

In one of the weirder job moves we’ve seen in the last 12 months, news reaches us that former MediaCom Head of Outdoor Trading Arran Javed has joined UniLED Solutions.

We understand that he will be UniLED’s new Chief Revenue Officer.

SNA Displays Adds to Marketing Communications Team

July 10th, 2020

Andrew Neale

As SNA Displays continues expanding in several key market segments outside its traditional stronghold of outdoor LED spectaculars, the company has added to its marketing and communications team. Adding Zachary Todd and Davis Green will allow SNA Displays more bandwidth to collaborate with partners and clients to share digital signage success stories.

Gerard Shallo, senior director of marketing for SNA Displays told us “As we’ve gained traction in indoor digital signage market segments, due in large part to great relationships with AV integration partners, we’ve noticed more opportunity to work with those clients and partners to share the good vibes when possible. After all, our tagline is ‘Dreams Live Digitally’, so, if we work with a client to bring a vision from paper to installation, we really love to tell that story to the rest of the industry.”

  • Zachary Todd who is based in SNA Displays’ Dallas office, copywrites and edits a variety of communications material such as news releases, company blogs, and case studies. He also works directly with clients, partners, and vendors on cooperative communications efforts. Previously, Todd worked in Washington, D.C., in the government sector.
  • Based in Los Angeles, Davis Green is a graphic designer and animator who supports SNA Displays’ marketing and graphic design efforts by creating and editing visual assets. He will also help SNA Displays and its partners uphold branding and content guidelines. Previously, Green created video and other graphic design assets for a company in the compact home appliance industry.

Dennis Hickey, president of SNA Displays said “During a really tough year, many organizations are having to retreat a bit, cutting back staff or R&D. We’ve been fortunate enough to win business over these difficult months and safely return most of our project teams to job sites. So we’ve been able to stay forward-looking, and we’re really excited about the extended collaboration with our partners and clients.”

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world.