Spectrio Acquires @10footwave

March 22nd, 2018

Adrian J Cotterill, Editor-in-Chief

The full-service provider of customer engagement solutions to a diversified set of enterprise and small to medium sized businesses, namely Spectrio LLC. and 10 Foot Wave and we quote, “officially joining forces to bring you a more comprehensive in-store marketing solution to create the store of tomorrow, right now”.

We guess that means acquired. Back in September 2017, Bertram Capital announced an investment in Spectrio LLC.

Spectrio itself was originally founded in 2002 by Aaron Kleinhandler and Mitch Keller, who built the company through 24 acquisitions – so buying folks to grow is in their DNA.

NZ Based VMO Work Network Reaches Half a Million Professionals

March 22nd, 2018

Adrian J Cotterill, Editor-in-Chief

New Zealand’s leading workplace media and content network, VMO Work, has just broken another audience milestone with figures revealing the network now commands a cumulative weekly audience of over half a million professional workers.

HOYTS Group (owners of VMO Work) Chief Commercial Officer, Anthony Deeble told us “VMO Work was the first to deliver a network of full motion digital screens within premium New Zealand office buildings – the refreshed content and our commitment to ongoing investment cements VMO Work’s position as the leader in workplace media in New Zealand.”

The VMO Work audience is dominated by traditionally hard to reach white-collar, high income workplace professionals and underpinning the networks rapid growth is, we are told, a commitment to deliver fresh content tailored to the interests of the audience; weather, sport, news headlines and finance updates are a staple of course.

As digital technology evolves, so too does VMO Work’s new content layout using the latest technology and a fresh new look to ensure clients’ needs are met faster and more efficiently than ever before.  

Gordon Frykberg, General Manager VMO Work said “we’re committed to creating better value for all our partners. This latest content evolution will further increase demand from property partners and brands alike.”

Display time remains at 10 seconds, however there is now an option for advertisers to dominate with the full screen moving imagery, as well as the option or even of sponsoring a content segment such as news or weather.

Chilean Signage Company NEOMARK Will Develop Six @FASTSIGNS Centers in Santiago

March 22nd, 2018

Tristan Cotterill

FASTSIGNS International, Inc., franchisor of FASTSIGNS has announced that it has signed a Master Franchise Agreement to expand to Chile. NEOMARK, a full-service sign business based in Santiago, Chile, will convert its existing location to FASTSIGNS and open five additional locations throughout Santiago.

Catherine Monson, CEO of FASTSIGNS International, Inc. told us “We are thrilled to expand FASTSIGNS International, Inc.’s presence to South America with the signing of a master franchise agreement in Chile. NEOMARK has built a strong business and incredible reputation in Santiago and we are excited that the Alcayaga Granic family chose FASTSIGNS to help elevate and grow their company. FASTSIGNS and NEOMARK share many of the same business goals, including providing clients with full-service, impactful visual solutions, and we’re confident they will be successful as they grow the FASTSIGNS brand throughout Chile.”

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Tower 42 @RMGNetworks Lunch & Thought Leadership

March 21st, 2018

Russ Curry, Ministry of New Media

During London Digital Signage Week, RMG Networks are holding Lunch & Thought Leadership session at their iconic Tower 42 offices in the City of London.

The afternoon session includes lunch, networking and drinks is entitled ‘Digital Signage of Tomorrow, Today: The crucial role of digital signage technology in creating transformational experiences’.

They’ve got a very strong line up of speakers. Here’s the current agenda: –

12:00: Welcoming at the Iconic Tower 42 – RMG Experience Centre

12:30: Lunch

13:15: Joe Rabah – Managing Director of RMG EMEA – will kick off the day with an eye-opening overview on the topic of how interactive smart digital signage can reshape processes and experiences completely.

13:45: Alex Hughes – Co-Founder of Amigo – How the relationship between technology and content has been redefined for ever

14:15: Networking break

14:45: Bryan Meszaros – CEO & Founder of Open Eye Global

15:15: Maarten Bais – Managing Director at Elo Touch Solutions

15:45 Networking break

16:00: Florian Rotberg – Managing Director and Owner at Invidis Consulting

16:30: Drinks and Networking

The event takes place Thursday May 3, 2018 at

Tower 42, Floor 14
25 Old Broad St.
London, UK EC2N 1HQ

The event is free and registration can be found here.

London Digital Signage Week takes place April 30-May 4, 2018 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

Major Latin America @NEC_Display Expansion

March 21st, 2018

Adrian J Cotterill, Editor-in-Chief

NEC Display Solutions has announced that it has substantially enlarged its team of visual solution professionals dedicated to the Latin American region.

In addition to the recent hire of Jorge Dantas, Senior Director for Latin America, the company has also added: Bruno Tavares, Channel Manager for Brazil and Sales Manager of Digital Cinema for Latin America, Jorge Garcia, Sales Manager, South Latin America (Peru, Chile, Bolivia, Paraguay, Uruguay and Argentina), and Roberto Böttger, Marketing Manager, to its Latin American team since October 2017.

Jorge Dantas, NEC’s Senior Director for Latin America told us “This new, expanded LATAM team will support and educate our channel and end-users and will enforce the concept of NEC Display Solutions as a solutions-driven global company that is easy to do business with. The strategy of locating experienced professionals in São Paulo, Brazil, and Santiago, Chile, places us inside South American markets and closer to our local partners and customers. When we are physically there, we listen, we feel, we understand local pains and needs. Then, we can take effective steps to meet customer expectations.”

We are told that these additions nearly double the number of company employees dedicated to Latin American markets.

Spinview & @JCDecaux_UK Airport 360 VR Sales Tool

March 21st, 2018

Adrian J Cotterill, Editor-in-Chief

JCDecaux Airport UK, in partnership with VR experts Spinview, have launched the UK’s first 360 visualisation VR sales tool.

Linda Wade, CEO, Spinview told us “We believe that properly implemented technology, aligned to client needs, leads to improved revenues and we couldn’t be more delighted that JCDecaux Airport are our first UK ​sales tool ​partner. Our tool can be applied to all OOH environments as well as other sectors and it’s fantastic to be working first on something as iconic as Heathrow Airport.”

JCDecaux Airport and Spinview have created a VR site tour of Heathrow Airport with 360 videos. The technology has empowered JCDecaux Airport to visualise advertising options at Heathrow Airport. The sales tool has the unique ability to interchange ads inside the VR to demonstrate the impact that existing and potential advertisers’ creative will have within the airport’s environment.

Steve Cox, Marketing Director, JCDecaux Airport told us “We are very excited about our partnership with Spinview. The ability to not only give clients the closest experience to a real site tour via immersive 360 video but also display their creative in situ, significantly boosts the volume of dynamic sales material at our fingertips.”

Spinview’s tool means JCDecaux Airport can change advertising on panels and screens inside the VR tour in real-time and share the immersive experience with target customers immediately. The technology enables advertisers to understand the value of the commercial environment and how their creative will fit into it.

In addition, JCDecaux Airport will use the tool to test the ads and build insights into audience behaviour. Spinview will link the VR content with live digital feeds and relevant marketing collateral to create a richer picture of the audience.

Spinview is a platform available for brands and companies to license. Using the Spinview Platform aims to help deliver business objectives; whether that be monetisation, bookings, conversions or market research. It facilitates effective hosting, management, analysis and distribution of virtual reality content across multiple devices, enabling you to update your content with real-time messages and updates, including images, text, video and programmatic advertising.

Duty Free Shop Helps Transform DFW Airport Terminal

March 21st, 2018

Adrian J Cotterill, Editor-in-Chief

Passengers traveling through Dallas Fort Worth’s Terminal D get a taste of the future of retail thanks to a major expansion and high-tech redesign of the terminal’s Duty Free Center shop. Occupying a space of more than two gate holding areas, or roughly one-fourth of the total floor space at Terminal D, the new Duty Free shop is more like a mini high-end mall than an airport store. High-tech additions, installed by Ford AV, are key for maintaining a luxury shopping experience. The most striking and obvious installs include three huge, curved NanoLumens LED displays that allow advertisers to capture the attention of all who walk by.

According to Ford Project Manager Sean Kupiec, the Duty Free owners wanted to utilize the latest technologies to attract customers and create a space where people would enjoy walking and socializing in. No doubt incorporating large NanoLumens displays will excite passersby and advertisers alike.

“The new Duty Free shop at DFW’s Terminal D may be the only store like it in the world,” Kupiec said. “How many airports have a ‘promo pod’ where store owners can showcase a product inside of a 10.5-foot-tall wrap-around LED display? That’s an incredible advertising opportunity for brands, a sales driver for the store and a fun, unique shopping experience for customers.”

The ‘promo pod’ (shown above) is a feature space surrounded by an 18 ft. x 10.5 ft., 4mm pixel pitch NanoLumens LED display. This creates a 180-degree video experience around a central pillar where product samples can be placed. Advertisers use the LED wrap to draw in travelers who can’t help but wonder what might garner such special attention.

In addition to the promo pod, two 12 ft. x 7 ft., 4mm pixel pitch NanoLumens curved displays adorn the top of a product kiosk along the main terminal walkway. Because of their size, location, high position and incredible clarity and brightness, they are unmissable by nearly every terminal guest. Kupiec says it was a priority in this project to reach the maximum number of visitors with each display. Thus, NanoLumens’ high-powered screens were the obvious option.

Ford AV designs, installs, rents and services professional sound, video and lighting systems for education, corporate, government, houses of worship, entertainment and sporting venues. Established in 1973, Ford employs more than 470 with offices across the United States. Recognized as one of the top audio-video integrators in the nation, Ford is known for installing some of the largest and most complex AV projects including ExxonMobil, AT&T, Houston Intercontinental Airport, State Farm, Fannie Mae, Apple Headquarters, Denver International Airport, Broncos Stadium, U.S. House of Representatives, West Angeles Church of God and the Cyber Warfare Integration Center for the U.S. Military.

Pedestrian Information Display Hub Contract Won by @TrueformGroup

March 21st, 2018

Adrian J Cotterill, Editor-in-Chief

Rumour is that UK based Trueform Group has won the contract for pedestrian information display hubs in Hong Kong and secured a $3.5m contract to deploy pedestrian information display hubs in Toronto as well.

If the former is true, we might even get to see the first phase of 25 units which is being installed imminently on our trip to Hong Kong in early April.

European Out of Home Media Summit, May 2, 2018

March 20th, 2018

Russ Curry, Ministry of New Media

The European Out of Home Media Summit takes place Wednesday May 2, 2018 as part of London Digital Signage Week (April 30-May 4, 2018).

Here is the speaker lineup: –


09.30 Welcome | Adrian J Cotterill


10.30 From Digital to Analog, a Swiss Success Story | Christian Vaglio-Giors | CEO | Neo Advertising

11:00 COFFEE

11:30 What Role Are National Associations Playing In Our Industry | Tim Lumb | Insight & Effectiveness Director | Outsmart & Laurence Farenc | Déléguée Générale | Club du Digital Media

12:15 European Digital OOH Media in Context | Stephen Loncar | Chief Strategy Officer | Clear Channel International

13.00 LUNCH

14:00 What does being a Challenger Brand in the UK DOOH Market Mean? | Alan Brydon, Non Exec Chairman of 8Outdoor and Non Exec Director of Limited Space, in conversation with Samantha Sida, Director & Co-Founder | Limited Space; Cennyd Roberts | CEO | 8Outdoor; Sarah O’Sullivan | Sales Director | Forrest Media

14:45 Why The Excitement With Public Video | Christian Schmalzl | Co-CEO | Ströer SE & Co. KGaA

Moving images in public places, an advertising media that broadcasts videos, playout systems linked to online ad servers. Is Public Video and not DOOH really the future?


15:45 Mass Messaging to Smart Messaging | Marco Orlandi | Operations & Product innovation Manager – Media & Advertising | Grandi Stazioni Retail & Ke-Quang Nguyen-Phuc | CEO | Quividi

16:15 The MAGIC of Out of Home | Helen Weisinger | Chief Client Officer | Outdoor Plus

17.00 Closing Remarks | Adrian J Cotterill | Editor-in-Chief | DailyDOOH

Tickets costs GBP 395 each and you can register here.

London Digital Signage Week takes place April 30-May 4, 2018 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

iTellio Joins @DPAAorg

March 20th, 2018

Adrian J Cotterill, Editor-in-Chief

DPAA, the leading global organization for everything digital out-of-home, has announced that iTellio, a digital place-based advertising network, has joined the association. iTellio transforms traditional automated teller machines into interactive advertising platforms, enhancing revenue streams for ATM operators. With a second screen installed on top of the ATM, iTellio is able to engage every consumer that walks into one of their locations.

Barry Frey, President & CEO of DPAA, told us “iTellio can optimize campaign budgets with real-time demographic targeting to reach on-the-go consumers. When you think of the millions of people who interact with ATMs each and every day, it’s easy to see the incredible engagement opportunity that iTellio offers brands. We look forward to supporting them as they expand their ad network.”

Eric Fondren, CEO of iTellio, said, “The DPAA offers a tremendous wealth of resources and unique networking opportunities that will benefit us greatly as we grow our business. We are excited to be part of this vital organization.”

Founded in 2011, iTellio is a digital place-based advertising network. Their distribution is centered around convenience stores and big box retailers in urban city centers. Their core product utilizes anonymous facial detection to connect brands with targeted demographics. We are told that their unique advertising capabilities allow them to transform a traditional automated teller machine into an interactive, digital place-based advertising platform by way of a digital touchscreen ATM topper.