DailyDOOH

YCD Multimedia just announced that Diesel, one of the world’s leading designers of high-end, ready-to-wear fashion apparel had selected YCD’s high impact MuVi Wall™ solution to manage and control a 6-screen video wall at Diesel’s flagship store on Fifth Avenue in New York City.

Mounted on the landing of the second floor, the 2X3 video wall is used to display Diesel’s newest collections and campaigns. Visible from the first floor, the large video wall, comprised of 55” NEC displays, helps engage customers and improve in-store traffic flow.

YCD’s content management system is also used to manage a single-screen wayfinding display at the first floor entrance to help customers navigate the store and locate specific merchandise.

This new installation in NYC joins another YCD / Diesel collaboration, on Market Street, San Francisco’s main retail thoroughfare.

Daniele Minestrini, Diesel’s Head of Interior Design Department in New York City said “The video wall at Diesel’s flagship store creates an ambient shopping experience that keeps the customer engaged, while also strengthening the brand message”

He added “It’s obvious that dynamic video content with high graphical quality resonates more with a customer than traditional print signage, and therefore digital signage is the best means of high-impact communications with shoppers. Diesel plans to incorporate YCD’s digital marketing platform into future retail locations throughout the US.”

The content displayed on the screens is created by Diesel themselves and configured with the help of YCD’s creative services team. All updates are managed directly by Diesel and are updated through YCD|Platform in coordination with new seasonal campaigns or product promotions.

Here’s some early #ScreenmediaExpo twitter analysis…

The total number of references made by ANYONE that mentioned #ScreenmediaExpo was 1,177 and the total number of Twitter impressions was 1,450,069.

Last week as we sat in the comfort of our own blogger lounge and watched the comings and goings on the Intel stand^† at #ScreenmediaExpo we started to think about how much Intel must spend on marketing itself in the digital signage space and what it gets out of it.

It didn’t take long and we soon worked it out – the salaries of all those involved, all those economy flights and cheap hotels, the exhibition stands that they tend to have at various events – oh and not forgetting those wine tasting evenings complete with expensive TV celebrity moderators!

By our reckoning Intel must spend in a year, something like USD 40 to 50 million globally on Digital Signage.

But what exactly do Intel get for that money? Very little we feel (apart from Jose’s air miles) and by the end of the month we are going to tell AMD and all the non-Intel CPU device manufacturers how they can compete with Intel’s marketing dollars AND more importantly how they can actually help advance the industry.

Note to ‘selves .. Jose could probably put a reasoned argument together to rebut this, that’s if he weren’t out on vacation sabbatical for the next four months.

Watch this space as they say!

^†The Intel stand seemed really small but it must simply have appeared that way because they had nothing of note on it. This year their stand was the same size as their stand in 2010 (10x10m), and only 2 metres short of the one in 2011 (10x12m).

The 7th Digital Signage Investor Conference this October in New York City, chaired once again by Steve Nesbit and I, now has a firm venue.

In previous years we have persuaded the DPAA and the Strategy Institute to hold these events back to back.

Now though, we have also finally made the latter see sense and this year’s event returns to a more upmarket hotel (previous year’s venues have been ‘adequate’ at best) – many would say that the last ‘decent’ hotel it was held at was the one held back in 2009 in Battery Park.

This year the DPAA Digital Media Summit on Oct. 16 will precede the Strategy Institute Digital Signage Investor Conference on Oct. 17 and 18 and in really good news for all delegates both events will be held at the New York Hilton.

No official news from BroadSign on their Chapter 11 but we have it on good authority that all is well, the big shareholder we thought would buy the business has most probably bought the business and there were plenty of smiles from their staff at #ScreenmediaExpo where once again BroadSign were a title sponsor, had numerous meeting rooms (and the tiniest stand-up booth).

Rumour also is that BroadSign are all set to announce another big network win – we wrote about this (we think) back in 2009 ‘xyz To Replace Its Scala Network?‘ – it took longer than we thought but it seems to be happening and Scala have ended up losing another ad based network.

Without taking a stand themselves we noticed that the i DISPLAY or Outform (or whatever they call themselves these days) folks were busy at #ScreenmediaExpo this week placing their revolutionary Android based products in prominent places on other people’s stands. See our post back in January ‘#ISE2012 Early Hyperbole‘.

Let me tell you about i Display

Earlier this year (in what, with hindsight, now appears as being in a rather disingenuous^† manner, Gerard reached out to us and said “I think you should take a look at i Display as they are doing some rather interesting stuff” – we declined as we had had enough shenanigans with Outform / i Display and Goldrock Capital to last us a lifetime.

If Gerard had been honest with us and actually asked our opinion, we might have told him that he was putting his good name to .. well we’d rather not say less our post is redacted by our lawyers.

Anyway, it appears that Gerard has quietly become chairman of i-Display.

In his LinkedIn profile he is now described as ‘Chairman of i-DISPLAY’ April 2012 – Present (2 months) Greater Philadelphia Area (USA) & Maastricht (NL).

The profile pitches i Display / i-Display / Outform as “Bringing innovative new Intelligent Display solutions to the Digital Signage and Retail Advertsing Display Markets by exploiting mass-market consumer technologies (like the Android OS and associated ARM CPU technology) and applying it to the commercial M2M and B2B programmable and interactive display markets and media player computers”.

This is a strange mix and we don’t think it will last long.

^†There’s a prize if you can tell us how many times we have used the word ‘disingenuous’ in the last seven days!

Previous experience with legal precedent suggests that we post the following, clarifying what we took issue with last Friday with In Yer’ Face Media…

Shown above is the screenshot of the email blast entitled ‘Win a complete, ready to install digital signage solution: IUF Media Manager, Advantech player, iiya<sic>’ sent on 11 May 2012 09:05, Inurface Media <email@mail2.screenevents.co.uk>.

The Subway logo is also (currently) on their web site alongside the same ‘testimonial’ (no doubt attempting to imply endorsement) …

We believe that to represent the person who gave that quote as anything other than a local ‘Subway franchisee’ is disingenuous at best and we doubt whether the person who gave that testimonial speaks for any of Subway’s corporate entities.

Our favourite stand at #ScreenmediaExpo was mooh definitely Mooh Group‘s #doohloos powered by @Signagelive, some wee, two very nice gentelmen and @IAdea…

Closely followed by @AmigoDigital’s clever use of MicroTiles to give the impression of an elevator…

Hopefully their co-founder Alex will have more on how they came up with that idea and how they implemented it sometime next week!

Great to see not one, not two, not three but FOUR Taxis at #ScreenmediaExpo…

Both Eyetease media and Verifone Media had prominent stands at the front of the hall and have been great (in fact, probably the best ever) DOOH supporters of the event for the past few years.

Our Blogger Lounge was next to Eyetease media and they always seemed to be busy (we only managed to get on the stand at the very end of day two after consuming some illicit Gin & Orange). Verifone Media of course announced during the show ‘Sky News In London’s Cabs‘ as well.

The UK Digital Signage Roadshow brought to you by Philips, AOpen, Intel, Windows Embedded and Net Display Systems got off to a cracking start at #ScreenmediaExpo this week…

The lorry was superb and got to the geek in all of us! The UK tour officially continues until 21st September 2012 but we can see this being so popular that extra dates are bound to be added.