PATTISON #OOH Tech Stack Modernized w/ @Broadsign

April 25th, 2024

Tristan Cotterill

Out-of-home (OOH) ad tech leader Broadsignhas announced that PATTISON Outdoor Advertising has adopted the full Broadsign OOH technology stack.

With Broadsign already providing a centralized hub for its programmatic digital OOH workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities. The partnership also opens up new ways for brands to book campaigns on PATTISON inventory with a more targeted, impression-based approach and accelerates the rate at which PATTISON can display client ads across its OOH inventory, spanning urban pathways, residential and office buildings, transit hubs, airports, and other venues across Canada.

“In evaluating our options, the Broadsign tech stack quickly emerged as the best fit, especially for our ad-serving needs. It lets us maximize yield and revenue potential while ensuring pDOOH campaigns can be seamlessly executed based on client goals, with little to no manual intervention,” shared PATTISON Director of Digital Innovation Jessica Littlejohn. “Our digital product offering has never been more robust than with Broadsign at its core, and our team has more time to do what we do best – understand and help our clients achieve their objectives.”

Echoing Littlejohn’s sentiments, PATTISON President Steve McGregor, added, “The support the Broadsign team has provided along the journey has been instrumental in helping us to achieve our business goals and prepare for our next phase of growth.”

Providing a near real-time ad scheduling workflow comprising advanced optimization and prioritization tools, the Broadsign platform is helping PATTISON reallocate time previously spent on manual campaign pacing and adding daily plays to bump up the delivery of low-pacing campaigns. Broadsign’s optimization engine works on a play-by-play or impression level based on each campaign’s goals, and enables PATTISON’s sales team to easily find more available inventory, even in high sellout periods. With the updated OOH platform, PATTISON can now easily customize campaigns to align with client needs. Since beginning its rollout of the new platform in early March, it has powered OOH campaigns for some of PATTISON’s largest clients, including Holt Renfrew, Lotto Quebec, McDonalds, and Tim Hortons.

“PATTISON is an industry trailblazer with a reputation for always being one step ahead of the curve. It was one of the first media owners to offer full-scale programmatic DOOH and advanced audience-based targeting options,” shared Maarten Dollevoet, Chief Revenue Officer, Broadsign. “PATTISON’s commitment to evolving its digital toolset to prepare for the next wave of OOH is inspiring, and we’re excited to partner with them to help them reach their goals.”

GSTV 2024 Newfront

April 25th, 2024

Adrian J Cotterill, Editor-in-Chief

GSTV are holding their GSTV 2024 Newfront on Wednesday May 1 at the IAB NewFronts 2024.

We understand that some of what they will disuss will include: –

  • The evolution of Retail Media Networks (especially as Cookies disappear) and GSTV solutions for marketing to consumers and tracking sell-through for brands at convenience, and augmenting retail media networks for stores near refueling points such as Walmart and Target.
  • Offering dynamic campaign opportunities to marketers by teaming up with companies like Super League to help brands build multifaceted campaigns that span in-game activations on platforms like Roblox, marketing on screens at the gas pump, and offline activations. GSTV has also recently established a partnership with Influential that expands influencer campaigns beyond social media platforms to screens at refueling stations in interesting ways.
  • How GSTV is offering marketers incremental reach beyond linear TV with a new measurement approach they have developed in tandem with Samba TV

Saks Launches Media Network

April 25th, 2024

Adrian J Cotterill, Editor-in-Chief

Saks, a premier luxury ecommerce platform, has launched the Saks Media Network. Described as a sophisticated, technology-driven program helping brands reach the luxury retailer’s customer base with digital advertising throughout the shopping journey.

Saks of course joins this rapidly growing vertical in digital advertising, introducing one of the first retail media networks in luxury retail. Through the Saks Media Network, which leverages the company’s iconic brand, rich first-party customer data and robust traffic of over 435 million annual site visits, brands have the opportunity to boost their revenue on Saks.com through sponsored product ads and on-site display banners.

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Steady Uptick in Hospitality TV Sales

April 25th, 2024

Andrew Neale

PMA Research (PMA) have published their latest sell-through tracking reports on large-format (32-inch and larger) flat panel displays being sold by leading North American distributors who typically serve commercial markets.

As hotel occupancy rates have jumped to pre-pandemic levels they say that this has fueled an uptick in hospitality TV sales, as well as additional display sales for hotel lobbies and meeting rooms.

In March 2024, unit volume and revenues for hospitality TV sales were up by more than 20% compared with last year. Year-to-date, unit volume and revenues were up +15% compared to the first quarter of 2023.

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Lamar Switch To @VistarMedia’s Cortex CMS

April 25th, 2024

Andrew Neale

Vistar Media today announced that Lamar Advertising Company (Nasdaq: LAMR) one of the largest outdoor advertising companies in the world has selected Vistar’s content management software Cortex, to power its network of digital out-of-home billboards across the U.S.

Lamar offers advertisers the largest network of digital billboards in the U.S., boasting nearly 5,000 displays serving over 5 billion weekly impressions. Lamar deployed Cortex to its entire DOOH network in less than six weeks with zero downtime. The smooth transition underscores the effectiveness of Vistar’s Cortex software suite, purpose built for the distinctive demands of DOOH networks.

Sukhvinder Singh, SVP, Technology & Innovation at Lamar Advertising shared, “Having partnered with Vistar for over a decade, we were confident in their proven track record of success and trusted the unique technology they have built to power a DOOH network of our size. We have a shared passion for impactful OOH advertising, and we’re excited to expand on our partnership with Vistar to continue connecting advertisers with audiences that matter to them. The speed and efficiency with which we deployed their technology across our network was truly impressive.”

The agreement follows a partnership forged in 2023 in which Lamar chose Vistar to run its Denver Transit DOOH network.

“Lamar’s nationwide footprint, paired with the sheer size of its digital billboards, allows advertisers to reach consumers with unparalleled creative impact,” said Eric Lamb, SVP, Enterprise Solutions at Vistar Media. “A network of this scale and influence deserves industry-leading technology to support it, and Vistar is thrilled to expand our CMS partnership across Lamar’s billboard network. It’s a really exciting time for OOH, and we’re honored to put Vistar’s engineering power behind Lamar’s incredible business.”

Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof.

Captivate & @PlaceExchange Programmatic Guaranteed

April 24th, 2024

Adrian J Cotterill, Editor-in-Chief

Captivate, North America’s premier on-the-go news and entertainment network, and Place Exchange, the leading SSP for programmatic out-of-home media, are proud to expand our partnership with an advanced and enhanced Programmatic Guaranteed solution for digital out-of-home (DOOH) advertising.

Alice Gogh, Chief Growth Officer at Captivate, stated, “This partnership marks a significant step forward in our commitment to elevating our programmatic offering. With these advanced Programmatic Guaranteed capabilities through Place Exchange, we’re leading the way in equipping advertisers with the tools they need to navigate today’s dynamic advertising landscape successfully.”

This collaboration brings unparalleled predictability and precision to campaign performance, enabling advertisers to control delivery on Captivate’s screens with remarkable accuracy, right down to the individual building level, for the first time in their programmatic campaigns.

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4ocean and ECN Forge Partnership

April 24th, 2024

Tristan Cotterill

4ocean, a global leader in ocean cleanup, and Executive Channel Network (ECN), a world leading digital out of home (DOOH) office media publisher have joined forces in a groundbreaking strategic partnership aimed at advancing environmental sustainability and corporate responsibility.

Charles Parry-Okeden, ECN Global CEO told us “We are thrilled to partner with 4ocean in this vital endeavour. Together, we can leverage our technology and reach to amplify the message of sustainability and drive positive behaviour change and support within the community.”

The collaboration marks a significant milestone in the mission of both companies to create a positive impact on the planet. By leveraging their respective strengths and resources, 4ocean and ECN are set to pioneer initiatives that foster a greater sense of environmental responsibility within the corporate sector.

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Perth’s First #3DOOH Courtesy oOh!media

April 24th, 2024

Tristan Cotterill

3D Anamorphic Out of Home has made its debut in Perth, with oOh!media launching it at its iconic Yagan Square site and creative and innovation hub POLY partnering with Scitech for the inaugural campaign.

Yagan Square becomes the latest full motion 3D Anamorphic site from oOh!, joining The Bourke in Melbourne – a six-storey high 3DA screen and the largest outdoor animated site in Australia, and The Macquarie Centre located on Sydney’s affluent North Shore.

To mark the launch, POLY collaborated with Scitech, a not-for-profit that brings engaging and entertaining science experiences through its Scitech Discovery Centre and to people across Western Australia.

Richard Moore, production and content director, POLY, told us “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It maximises creative impact, capturing significantly more attention than static digital creative, to make brands unmissable. We’re excited to have partnered with Scitech, this campaign is a great example of collaboration between the creative agency, client, media agency and media provider.  The interactive visuals created for the campaign are a perfect choice to showcase its arrival in Perth.”

Igniting curiosity, inspiring imagination and pushing the boundaries of Out of Home creativity, the campaign for Scitech’s ‘Human Potential’ exhibition, imagined by Initiative, developed by creative agency RARE and built by Last Pixel, is the first advertiser to feature on oOh!’s inaugural 3DA site in Perth’s city centre.

Lina Rudinskaite, marketing manager, Scitech added: “We’ve been waiting for 3DA in Perth for a long time. To be the first to experience this technology that brings our Scitech exhibition visuals to life is incredibly unique and a powerful new way to engage with our audience.”

Large format digital Out of Home screens are 35 percent more likely to capture attention, with iconic locations driving a 27 percent greater emotional response compared to standard large format screens.

InfoComm America Latina 2025

April 24th, 2024

Andrew Neale

AVIXA have announced a new event for 2025, one that they say will provide the Latin American community with a show experience tailored to the needs and nuances of this market.

The debut show, Infocomm Anerica Latina, will take place October 22-24, 2025 in Mexico City and will feature an exhibition floor, educational programming, AVIXA Xchange LIVE, networking opportunities, and an audio experience area.

InfoComm America Latina joins a global portfolio of trade shows and conferences in six countries worldwide produced by AVIXA and its partners.

#OOH2024 Media Conference Cocktail Reception

April 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

Solomon Partners are holding a Cocktail Reception for #OOH2024 on Tuesday, April 30, 2024 between 4:30 PM – 5:30 PM.

It takes place: –

Omni La Costa Resort & Spa
Marigold Room & Terrace
2100 Costa Del Mar Rd
Carlsbad, CA 92009

If you would like to join them for drinks and light bites during the 2024 OOH Media Conference then click here.