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Leon Taviansky, Chief Executive Officer of Global’s Outdoor division, is stepping down from his executive role at the end of March 2022.

Leon told us “It has now been over three years since the acquisition of Exterion Media by Global and my commitment at the time to Ashley [Tabor-King] and Stephen [Miron] was to lead the business until we had successfully integrated the three companies. That time has now come, and I am very proud of the work that the team have achieved and know that the business is now set up for great success in the future. It gives me the opportunity to pursue other interests outside, whilst also being able to continue working with colleagues at Global.”

He joined Global in 2018, following the acquisition of Exterion Media where he had been the COO, and then CEO, for five years. He has played a significant role in leading the integration of Global’s three acquired Outdoor companies.

Stephen Miron, Group CEO of Global, said: “We could not have asked any more from Leon in his leadership of our Outdoor businesses over the last three years. He has been an integral part of the senior leadership team at Global and has played a key role in helping us to build the Outdoor business so successfully. Whilst we’re obviously going to be sorry to see him leave us in his executive capacity, we are delighted that he has agreed to continue in the role as an advisor to Global.”

Ashley Tabor-King OBE, Founder and Executive President of Global, added: “Leon has overseen a huge integration at Global, creating the largest outdoor company in the UK. He’s then steered it through some of the toughest times ever with Covid, and out of that emerges a healthy company with enormous potential. Leon’s hard work and passion for this is not taken for granted, and I’m pleased he has agreed to stay on in an advisory role. Thank you, Leon, I’m immensely proud of what you’ve done at Global.”

From April 2022 Leon will act as a strategic advisor to the Board and will continue to support Global on its Outdoor strategy and retain oversight of its International Outdoor businesses.

Sarah Parkes has joined Talon Outdoor in the newly created role of Chief Sales and Marketing Officer. She will report into Barry Cupples, Talon Group CEO.

Barry Cupples, Chief Executive Officer of Talon Group told us “We are absolutely thrilled to have Sarah on board.  Sarah is an exceptional business leader and will be a driving force for the global alignment of our strategy as we continue to deliver our market leading position within OOH.  Sarah has extensive experience in building successful sales and marketing strategies and teams and is focused and committed to driving the value equation for clients. We look forward to her making an immediate impact on the business.” 

Sarah moves from Global Media & Entertainment Ltd to oversee Talon’s new business and marketing function across the Talon Group. She brings a wealth of experience to the role, having held board positions at Hearst, Airport Media and Primesight, alongside running her own businesses. She’s also an active member of WACL, YPO and Speaker for Schools.

Rick Baker has joined Volta, Inc. (NYSE: VLTA) as its Senior Vice President of Charging Solutions.

Rick will lead the Charging Solutions organization responsible for growing Volta’s partnerships with commercial properties and retail locations. He will work in tandem with the Volta Media Network team to ensure all clients and partners can leverage Volta’s full suite of solutions to capture the greatest economic upside for their core businesses. He will report directly to the company’s Chief Revenue Officer, Brandt Hastings.

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Adomni was founded in 2015 with the mindset that innovative technology powered by intelligent people could transform the oldest advertising medium on the planet.

Now seven years later, their team is expanding like never before. In 2021 alone, their team quadrupled in size, including UK industry veteran Harjit Badesha who joined in the newly-crafted leadership position as Regional Managing Director for the UK and Europe region.

Other new or recent hires include: –

• Derek Szczygłowski is an Account Manager with over 15 years of marketing experience and years of sales experience, complemented with over a decade of media agency experience. He started working in the media departments of several Baltimore-based agencies, including the largest agency in the market. In 2012, Derek moved to NYC, working for a startup company called PrecisionDemand, and then on the Jackson Hewitt Tax Service planning team. Derek relocated to Las Vegas and worked in the media department of an independent ad agency in 2016. After a brief stint as an Account Executive at KTNV Channel 13, he spent the last two years working as an Account Executive at Clear Channel Outdoor before joining Adomni. Derek takes great pride in his mathematical, analytical, and communication skills and has purchased over $100 million worth of advertising for national and local clients.
• Evan Myar is an Account Manager with five years of experience managing national and local advertising plans for global brands, including McDonald’s, Coca-Cola, and Johnson & Johnson. Most recently, Evan worked as a Media Planner at OMD overseeing McDonald’s broadcast, digital and out-of-home campaigns for eight local regions across the Northeast. Evan is passionate about helping clients build data-driven campaigns to successfully influence consumers.
• Juliana Kogan is Director of Account Management with over 15 years of digital advertising, operations, and client-facing experience. She has a well-rounded understanding of the technologies, processes, and rooted values of successful internal/external relationships. A native New Yorker, she now resides in Wake Forest, NC, with her husband, daughter, Penelope, two twins, Ava and Ashton, and a toy Pomeranian named Dezi. Her passions include food, travel, and music – she often tries to combine all three when possible. For instance, when she’s mastering a recipe in the kitchen, she dances to some music while dreaming of her next travel destination.
• Sean Helmick is an Ad Content Specialist who grew up in Las Vegas studying art and design. He worked on the opening team for the City Center project before joining Adomni. He enjoys creative activities such as digital illustration and experimenting with new cooking recipes in his free time.
• Andrew Peralta is a Sales Director based in New York City. He spent much of his career in digital media focused on branded content, video, and social media for companies like USA TODAY, Chive TV, and Federated Media. He was eager to join the ranks at Adomni as he has seen exciting growth in DOOH spurred by new technology. He’s worked across agency and brand partners, cultivating relationships by driving successful campaigns and crushing a brand’s KPIs. Andrew loves working with his advertisers to make their jobs easier, offer smarter solutions, and help them reach their audiences at the right place and at the right time with the right message. Andrew lives in Jersey City, NJ, with his wife, 2yo daughter, and pup Chloe. In his downtime, Andrew loves introducing his daughter to new Disney movies, taking the family to Liberty State Park, exploring all the wonderful restaurants on the Jersey side of the Hudson – and when he has a moment to himself, he loves working out!

Former Head of Advertising at Crunchyroll Henry Embleton has joined Rockbot. He joins Rockbot as Head of Revenue.

Rockbot create smart music and TV platform for businesses, and recently expanded into airports and last year, teamed up with Clear Channel Outdoor Holdings, Inc. (NYSE: CCO)’ Clear Channel Airports.

Former Samsung Ads #AdTECH veteran, Mina Naguib has joined Hivestack as Chief Technology Officer where he will report directly to the CEO, Andreas Soupliotis.

We are told that Mina will be responsible for the long-term strategic direction of the organization’s overall technology function and in this new role, he will establish technology standards to direct strategic design, manage and implement an enterprise-wide technology infrastructure, and will play a key role in recognizing and analyzing trends and innovations that would directly impact the company’s products and performance.

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In Turkey Dooh.ist has partnered with Adform making programmatic purchasing possible on the T5 Alibeyköy Cep Bus Terminal tram line in Istanbul.

Adform Platform Solutions Manager Lütfü Koçoğlu said “We are happy to have achieved another goal within the scope of our vision to activate the automation of media purchasing and programmatic purchasing in all technologically possible channels with Adform technology. All media channels that we have included in the programmatic ecosystem and that previously progressed with traditional purchasing have now become easier and more effective to purchase, more measurable and manageable. As our visions overlap with our partner Doohist, we are rapidly adapting the DOOH inventory in Turkey to the programmatic ecosystem. We will continue to support the adaptation and development of inventories such as CTV and DOOH with Adform’s “Cross Media Markeplace” Project, which we will launch soon.”

Brands and agencies using Adform DSP will now be able to purchase in-tram screens by targeting data programmatically.

Dooh.ist Advertising Technology and Operations Manager Mehmet Şahin was quoted as saying “We are in business partnership with the most important channels of Turkey. Depending on this business partnership, we have made the screens of the channels compatible with the global principles of programmatic open air, and ensured that our country also has a large programmatic open-air inventory, especially in the USA and Europe. Our cooperation with Yovi, the new channel of Istanbul, was also realized with this motivation. By establishing the programmatic open-air infrastructure within the T5 tram line, we made the traditional purchasing method programmatic here. We are excited to sign new achievements.”

Adform FLOW, the industry’s largest independent advertising technology platform in the region recently became the first and only platform in Turkey that can perform digital outdoor purchasing through a single interface, with this new business partnership.

JCDecaux UK has unveiled a new ‘Community Channel’ initiative, that will enable not-for-profit community and charitable projects without media budgets to access digital Out-of-Home locations, in line with JCDecaux’s purpose and values.

To celebrate this launch, JCDecaux UK has teamed up with The Raised Eyebrow Society, School of Communication Arts and CALM to run inspiring creatives that support and inspire communities across the UK.

The ‘Community Channel’ will enable community-based projects that would otherwise be unable to access advertising, to apply for complimentary Out-of-Home space via JCDecaux UK’s website here. Each month, the ‘Community Channel’ will select projects to support, based on JCDecaux UK’s purpose and values and on the availability of space.

Chris Collins Co-CEO at JCDecaux UK told us “Out-of-Home media has a unique place in the community, part of the daily landscape in cities across the UK, where people come together to shop, socialise and travel. As a company, we have always supported community initiatives on our public networks and now we are taking this to the next exciting stage with our ‘Community Channel,’ opening up access for even more social, community and charitable groups across the powerful public screen of Out-of-Home, in line with our value of ‘Choose to care’”.

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