COMMB Elevates Sustainability Programming

September 30th, 2022

Adrian J Cotterill, Editor-in-Chief

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the trusted source for Canadian OOH market insights for advertisers, agencies, media owners and programmatic tech-stack members, will elevate sustainability curricula during New York Digital Signage Week, October 10-14, 2022.

Amanda Dorenberg, COMMB’s president, will be sharing insights and collaborational options with industry leaders by co-moderating an interactive panel discussion from the United Nations headquarters.

COMMB’s corporate social responsibility (CSR) and diversity, equity and inclusion (DEI) plan includes a variety of special events with a focus on sustainability within their programming offerings, including COMMB Talks, an engaging educational forum for thought leaders to share their perspectives on relevant issues within the out-of-home (OOH) industry. Interactive webinars, and in-person discussions focusing on CSR and DEI, and sustainable activities in the creation and distribution of out-of-home marketing content will be featured.

Amanda who will be joined on the UN panel by co-moderator Dominic-Madori Davis, TechCrunch senior reporter, and curated industry experts: Lisa Peterson, owner of Aftan Engineering; Keith Kaplan, global CEO of Kinetic Worldwide; and Douglas Ragan, management officer for the UN-Habitat, the United Nations’ Human Settlements Program, told us “It’s an honor to represent COMMB by co-chairing this illustrious panel. It’s a testament to COMMB members’ willingness to build and expand their sustainability efforts. This programming is part of our commitment to provide resources and educate the OOH advertising industry on how it can make a real difference in the world. It will lay the groundwork and spur creative approaches to ensuring a cleaner, greener, healthier planet.”

The panel is expected to address the pressing issues behind the understanding and adoption of sustainable practices, as well as the reasons behind continued customer and employee expectations that companies take leading roles in fostering social cooperation and environmental stewardship.

This sustainability programming is a sought-after addition to the COMMB Talks series and will reinforce the organization’s earlier work in promoting sustainable practices. Along with their previously-established DEI Committee (founded earlier this year), COMMB is committed to their ongoing plans to institute programming focused on realistic and positive changes that the industry can implement.

To learn more about COMMB’s initiatives and upcoming programming, subscribe to the newsletter click here.

2023 Commercial Integrator Expo / CEDIA Expo Co-Location

September 30th, 2022

Andrew Neale

Commercial Integrator Expo will co-locate with CEDIA Expo I’m Denver, CO next year September 6-9, 2023, thus combining commercial AV and collaboration products with residential focus.

We are told that the event will bring together commercial AV products and education with the residential focus of CEDIA Expo. The announcement was made by Emerald’s group vice president Jason McGraw in an official outreach to the industry.

After much research and monitoring of the convergence of commercial and residential technologies over the past several years, we are excited to announce a new focused event, Commercial Integrator Expo, which will be co-located with CEDIA Expo next September 6-9, 2023 in Denver, CO.

The official notification reads:

Commercial Integrator Expo will be a full featured exposition and conference addressing the needs of today’s fixed installation professional audiovisual systems professionals and technology managers in corporate, higher education, hospitality, retail and resimercial market settings. The new event will feature a dedicated commercial AV exhibit show floor and robust conference program supported with instruction by industry experts and supporting organizations to be announced.

Addressing Market Demand

The professional audiovisual systems integration market in North America is vast, exceeding tens of billions of dollars and growing, comprising many vertical markets in addition to the residential channel served by events such as CEDIA Expo. We’ve consulted with many of our customers, and they’ve expressed a need in the market for one event that can serve both the residential and commercial industries — at the same time and place.

Audience Needs are Changing

The crossover of residential integrators doing commercial projects and commercial integrators doing residential and mixed- use projects is accelerating with the growth of home/hybrid offices, flex spaces, redevelopment of commercial spaces into resimercial office, residential, retail, and mixed-use facilities. Existing industry events do not fully address the connected AV/IT environments in corporate, higher education, hospitality and retail settings from an educational or product mix perspective.

Tens of thousands of commercial channel professionals, IT integrators and tech managers need access to see new commercial AV products and attend education and training opportunities to keep up to date on the latest information for their ongoing professional and business development. The same need applies for residential systems integrators and designers who are expanding their businesses with more commercial projects.

Market Opportunity

Many leading CEDIA Expo exhibitors manufacture and distribute both commercial and residential products. With the addition of Commercial Integrator Expo co-located with CEDIA Expo, they will now have an expanded opportunity to reach thousands of additional commercial integrators and tech managers from commercial markets who will attend the combined shows.

Attending and exhibiting at a new commercial AV systems event combined with CEDIA Expo will offer an unparalleled educational, networking, and new product shopping experience. The best of commercial and residential AV products and solutions under one roof at Commercial Integrator Expo and CEDIA Expo will provide an exceptional value and opportunity not available elsewhere in North America.

We are confident that with a professional AV systems integration expo and conference co-located with CEDIA Expo, we will best serve both the commercial and residential channels and technology managers from corporate, higher education, hospitality, retail and resimercial market segments. New opportunities, including an expanded exhibit show floor, additional educational sessions and amplified networking options will provide an enhanced experience and increased value for CEDIA Expo and Commercial Integrator Expo attendees and exhibitors.

Dan Ferrisi, Editor-in-Chief, Commercial Integrator told us over twitter “The co-location meets a market need. The rise of #hybrid means the corporate vertical bridges home+offices. The EDU vertical now bridges home+classrooms. By focusing on specific areas—corporate, EDU, hospitality, retail, resimercial—we plan to prove the breadth of the crossover”.

Charmaine Moldrich Steps Back From @OMA_Australia

September 30th, 2022

Tristan Cotterill

The Outdoor Media Association (OMA) has announced that CEO Charmaine Moldrich will be leaving the business in June 2023.

Charmaine told us “It’s a bittersweet moment, but after more than a decade working in an industry it is time to move on. Out of Home (OOH) has become so much a part of my life and I’m extremely proud of what we’ve accomplished in that time – particularly how we’ve seized the opportunities of digital OOH and developed tools to help advertisers, buyers, and planners understand the effectiveness of the channel. While there’s much more to do, I know it is the right time to step away and create space for new energy and ideas, to shepherd the industry into the next phase.”

The beginning of her tenure as CEO of the OMA and MOVE (Measurement of Outdoor Visibility and Exposure) saw her usher in the game changing MOVE platform, performing accurate industry-wide OOH audience measurement. In the time since, she has consistently built the credibility, visibility and impact of the industry association to the point of representing close to 100 per cent of the OOH market in Australia. The next iteration, MOVE 2.0 is currently in development to launch under the new CEO in 2024.

Charmaine joined OMA as CEO in 2010 bringing 30 years’ experience to the role, having worked in a variety of sectors including media, the arts, higher education and in government as a marketer. She has been an integral part of the OOH industry’s growth in a rapidly changing, technology driven world.

Charles Parry-Okeden, OMA Independent Chairman said, “The industry would not be where it is today if not for the judicious yet aspirational leadership of Charmaine. While we pay tribute to Charmaine’s legacy, we also look forward to finding a replacement to lead the OMA and MOVE into the future.”

To register expressions of interest or to have a confidential discussion about the CEO position at the OMA and MOVE, contact Alex Jervis, Johnson Partners, team@johnsonpartners.co

Hey Manhattan ! Here I Am Says @Broadsign

September 30th, 2022

Adrian J Cotterill, Editor-in-Chief

Broadsign will once again be in attendance during New York Digital Signage Week which take place October 10 – 14, 2022.

If you are planning to attend then be sure to drop by their booth at the DPAA Global Summit on October 11 (takes place same as last year at Pier Sixty). While you’re there you won’t want to miss the fireside chat entitled ‘Driving full-funnel performance with DOOH: Glassroom x Broadsign case study‘ hosted by Broadsign’s Marketing Director, Programmatic Solutions, Christian Dion, with special guest Daniel Balment, Account Director at Glassroom.

Now in its 11th year, New York Digital Signage Week will take place October 10 – 14, 2022.

The week includes the DPAA VIP & Speakers Dinner, Digital Signage Federation Cocktails & Controversy, the DPAA Global Summit, the Sony Annual AV Tech Expo, The SiliconCore Lunch and Learn, OAAA & Geopath Cocktail Party, the IAB Brand Disruption Summit, AdTECH: OOH – New York, the first of the ADVERTISING Club of New York’s “Conversations With…” Series, the Tin Building and Pier 17 ANC Tour, ANC Cocktail Reception, the XUSC Oktoberfest at Bierhaus, the Pepcom Holiday Spectacular, SMASHING IT: OOH + AV SOLOMON Partners Cocktails, a Vistar Media Drink Reception, the Advertising Research Foundation’s Creative Effectiveness Event, the ARF David Ogilvy Awards Reception, the SEGD Branded Environments 2022, an exclusive SEGD welcome reception hosted by Electrosonic, the SEGD Xlab 2022 and much, much more!

Tin Building and Pier 17 @ANCexperiences Tour

September 30th, 2022

Andrew Neale

There are still a handful of tickets available for the ANC led behind-the-scenes tour of two of New York’s most unique display experiences; Pier 17 and the newly opened Tin Building in the revitalised Seaport District of downtown Manhattan, which will take place during New York Digital Signage Week.

The tour takes place on Wednesday, October 12 at 15:00 as part of the SEGD Branded Environments 2022 and the SEGD Xlab 2022 ‘experience’.

Following the tour, ANC will host a complimentary cocktail reception with hors d’ouevres at Pier 17’s exclusive rooftop bar with stunning views of downtown Manhattan and the Brooklyn Bridge.

Please note that the cocktail reception is open invitation for anyone to join, even if they did not register for the tour.

More information and registration can be found here.

Now in its 11th year, New York Digital Signage Week will take place October 10 – 14, 2022.

The week includes the DPAA VIP & Speakers Dinner, Digital Signage Federation Cocktails & Controversy, the DPAA Global Summit, the Sony Annual AV Tech Expo, The SiliconCore Lunch and Learn, OAAA & Geopath Cocktail Party, the IAB Brand Disruption Summit, AdTECH: OOH – New York, the first of the ADVERTISING Club of New York’s “Conversations With…” Series, the Tin Building and Pier 17 ANC Tour, ANC Cocktail Reception, the XUSC Oktoberfest at Bierhaus, the Pepcom Holiday Spectacular, SMASHING IT: OOH + AV SOLOMON Partners Cocktails, a Vistar Media Drink Reception, the Advertising Research Foundation’s Creative Effectiveness Event, the ARF David Ogilvy Awards Reception, the SEGD Branded Environments 2022, an exclusive SEGD welcome reception hosted by Electrosonic, the SEGD Xlab 2022 and much, much more!

SEGD Xlab 2022 During New York Digital Signage Week

September 30th, 2022

Russ Curry, Ministry of New Media

Join SEGD in-person at Xlab to explore how designers utilize experimentation to create bespoke experiences in both the physical and virtual realms.

Xlab searches to discover how the digital and physical realms can interact to continuously create unique experiences.

This event will be held in-person at the Museum of the Moving Image on October 14, 2022 during New York Digital Signage Week.

Non-Members: $395.00
Members: $295.00
Students & Associates: $0.00

Registration can be found here.

Now in its 11th year, New York Digital Signage Week will take place October 10 – 14, 2022.

The week includes the DPAA VIP & Speakers Dinner, Digital Signage Federation Cocktails & Controversy, the DPAA Global Summit, the Sony Annual AV Tech Expo, The SiliconCore Lunch and Learn, OAAA & Geopath Cocktail Party, the IAB Brand Disruption Summit, AdTECH: OOH – New York, the first of the ADVERTISING Club of New York’s “Conversations With…” Series, the Tin Building and Pier 17 ANC Tour, ANC Cocktail Reception, the XUSC Oktoberfest at Bierhaus, the Pepcom Holiday Spectacular, SMASHING IT: OOH + AV SOLOMON Partners Cocktails, a Vistar Media Drink Reception, the Advertising Research Foundation’s Creative Effectiveness Event, the ARF David Ogilvy Awards Reception, the SEGD Branded Environments 2022, an exclusive SEGD welcome reception hosted by Electrosonic, the SEGD Xlab 2022 and much, much more!

Microsoft’s Chief Brand Officer At @DPAAglobal Summit

September 29th, 2022

Adrian J Cotterill, Editor-in-Chief

At the DPAA Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) during New York Digital Signage Week (October 10-14, 2022) we note that Microsoft will be talking about Marketing Through Complexity.

Creativity has always been a key ingredient in marketing, and even the biggest brands like Microsoft have re-examined their processes in the last few years. Kathleen Hall is Chief Brand Officer at Microsoft, one of the world’s largest advertisers, and a member of DPAA’s Brand Board.

Kathleen will discuss Microsoft’s overall marketing strategy and how their creativity and brand has evolved. She’ll address the complexity of technology in marketing today and some ways to better manage and simplify this. This discussion will cover how this applies to the many media options today, and how to best engage with consumers, including her views on programmatic, advertising and Digital Out of Home opportunities.

The theme of this year’s summit is Digital Fast Forward and sessions will address the role of retail media, programmatic, and the growing role of Out-of-Home in today’s omnichannel mix, among other topics.

Now in its 11th year, New York Digital Signage Week will take place October 10 – 14, 2022.

The week includes the DPAA VIP & Speakers Dinner, Digital Signage Federation Cocktails & Controversy, the DPAA Global Summit, the Sony Annual AV Tech Expo, The SiliconCore Lunch and Learn, OAAA & Geopath Cocktail Party, the IAB Brand Disruption Summit, AdTECH: OOH – New York, the first of the ADVERTISING Club of New York’s “Conversations With…” Series, the Tin Building and Pier 17 ANC Tour, ANC Cocktail Reception, the XUSC Oktoberfest at Bierhaus, the Pepcom Holiday Spectacular, SMASHING IT: OOH + AV SOLOMON Partners Cocktails, a Vistar Media Drink Reception, the Advertising Research Foundation’s Creative Effectiveness Event, the ARF David Ogilvy Awards Reception, the SEGD Branded Environments 2022, an exclusive SEGD welcome reception hosted by Electrosonic, the SEGD Xlab 2022 and much, much more!

Creative Realities Inc. Digital Safari At Hudson Yards

September 28th, 2022

Adrian J Cotterill, Editor-in-Chief

Over the past few years the folks at Creative Realities Inc. have pretty much owned the digital signage tour space – both innovating with and hand holding industry influencers along the journey.

This New York Digital Signage Week will be no different with the Monday October 10, 2022 activities kicking off in the afternoon with a ‘Digital Safari At Hudson Yards’.

All will be revealed in due course so watch this space!

FOARE Scholarship Recipients Announced

September 28th, 2022

Adrian J Cotterill, Editor-in-Chief

OAAA and FOARE are pleased to announce the winners of the annual FOARE Scholarships for the 2022-2023 academic year. Nine of the 13 selected are women. In addition, six are from underrepresented communities.

“Cultivating talent for the out of home advertising industry and supporting the OOH community have always been priorities for the foundation, so it is truly exciting to see an historic number of young people – over 400 in total – applying for a FOARE this year,” said Paul Cook, Chairman of FOARE.

“This year’s set of scholarship recipients not only demonstrates the type of diversity being attracted to the out of home sector, but it also reflects the diverse communities that OOH reaches and serves,” said Anna Bager, President and CEO, OAAA.

Recipients of the General Scholarships include:

  • Delaney Day, from Las Vegas, NV, who is entering freshman year at the Montana State University, in Bozeman, MT, and studying for a B.S. in Biological Engineering.
  • Elizabeth Duong, from Irvine, CA, who is entering her freshman year at the University of California- Irvine, in Irvine, CA, and is seeking a B.A. in Business Administration and Marketing.
  • Brianna Fratella, from Tempe, AZ, who is entering her senior year at Arizona State University, in Tempe ZA, studying for a dual B.S. in Marketing and Business Data Analytics.
  • Mia Pickett, from Seattle, WA, who is entering her freshman year at Pitzer College in Claremont, CA, studying for a B.A. in Human Biology on the Pre-Med track.

Four students have been designated to receive the Allman Family Business Development, Marketing, and Sales Scholarship. The Allman Family Scholarship, established by Don and Cathy Allman, recognizes the important link between sales, marketing, and business development. The recipients are as follow:

  • Patrick Egan, from Powder Springs, GA, who is entering his freshman year at the University of Georgia, in Athens, GA, studying for a BBA in Business and Economics.
  • Aubrey Harper, from Madison, OH, who will be seeking an MBA at Kent State University, in Kent, OH.
  • Samuel Schwartz, from New Rochelle, NY, who is entering his sophomore year at the University of Maryland in College Park, MD.
  • Sylvia Williams, from Columbia, SC, who will be studying for an M.A. in Digital Marketing and Data Analytics at Emerson College headquartered in Boston, MA.

Josephine Matalone, from Fayetteville, AR, was named the recipient of the Vern and Elaine Clark Outdoor Advertising Industry “Champion” Scholarship. The scholarship recognizes a student who demonstrates through their academic life, community activities, and career goals the skills that made Vern Clark, a long-time industry champion, successful in his efforts. After graduating with a B.A. in Economics from the University of Arkansas, Josephine is entering her first year in graduate school this fall seeking a Master of International Business and Master of Arts in Economics from the University of South Carolina in Columbia, SC.

Christine Rose, from Downey, CA, was named the recipient of the Nancy Fletcher Leadership Scholarship. The scholarship is awarded to a woman with a specific connection to the OOH industry, who has demonstrated leadership qualities and skills. The scholarship recognizes the work of Nancy Fletcher, who served for 28 years as the President and CEO of the Out of Home Advertising Association of America (OAAA). Christine is a graduate student studying for her MBA at the University of Southern California in Los Angeles, CA.

Immanuel Neeley, from Las Vegas, NV, who will be entering his freshman year at the University of Nevada’s Honors College, in Las Vegas, NV, in pursuit of a B.A. in Film Studies, has been designated to receive the Joseph Zukin Jr. Educational Opportunity Scholarship. The scholarship was established in 2021 to recognize the work ethic and commitment to community engagement that were hallmarks of the life of Joseph Zukin Jr., who was inducted into the OAAA Hall of Fame in 2013.

Isaiah Baughman, from Sydney, OH, was named the recipient of the Ruth Segal Scholarship. The scholarship was established to recognize a student studying social services, political science, communications, law, or a related discipline. The scholarship is named after a long-time member of the Out of Home Advertising Association of America (OAAA) staff, who worked tirelessly to educate federal and state policymakers about the OOH advertising industry.

Isaiah will be entering Ohio State University, in Columbus, OH, this fall to continue his BA-level studies in political science and then pursue a law degree.

Emely Acevedo Arias, from New York (the Bronx), NY, has been designated to receive the newly named Visual Arts, Technical, and Trades Scholarship. The scholarship has been designated for a student enrolled in a visual arts, technical, or trade program. To qualify for the scholarship, a student must be pursuing a course in graphic design studies or a related field or a technical or trade program. Emely will be a senior at the Parsons School of Design at the New School in New York City studying for a BFA in Illustration.

In addition, last June two students were designated to receive the Reagan Family Scholarship

Endowment. The scholarship was established to recognize the contributions of The Reagan Foundation to the OOH advertising industry. The Endowment is intended to help groom a new generation of leaders and managers in understanding the standardized OOH advertising industry, primarily in the area of billboards. The recipients are:

  • Rhys Tucker, a student at the University of Texas at Austin, who is seeking an M.S. in Community and Regional Planning and will be entering his second year of graduate studies.
  • Tyler Torres, a student at the University of Utah, who will be entering his first year of graduate study in City and Regional Planning.

OAAA congratulates all of this year’s recipients!

#pDOOH via @VIOOH For New York Newstands

September 28th, 2022

Russ Curry, Ministry of New Media

VIOOH in partnership with JCDecaux North America, has announced the launch of their market-first programmatic digital OOH (pDOOH) offering for newsstands across New York.

For the first time, advertisers are able to serve DOOH adverts programmatically on newsstands, which are a group of synchronized screens of different sizes. This is an industry-first for a supply-side platform, to develop a capability that enables media owners to trade screens of different sizes programmatically as one viewable area, such as a newsstand. The synchronized newsstand digital screens are able to play a creative, or a set of creatives, across all the screens at the same time.

Newsstands are the largest street-level advertising displays in NYC. The advertising panels add up to approximately 13.5 feet by 11.5 feet and have multi-sided digital displays to reach both traffic and pedestrian footfall on both sides of the street.

“We’re thrilled to be announcing our latest product innovation at VIOOH in partnership with JCDecaux North America,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. “This new offering enables advertisers to have more flexibility with their pDOOH creatives. By combining VIOOH’s programmatic DOOH capabilities with JCDecaux’s premium and strategically placed newsstands, brands can take advantage of the precision targeting and measurability of programmatic with the effectiveness of high-impact and multi-screen OOH inventory”.

JCDecaux’s newsstands are the latest street-level advertising displays in New York and are situated in 57 key locations across Manhattan below 96th Street. The newsstands are strategically positioned alongside high-traffic corridors in the most popular commercial and business neighbourhoods in the city, including Midtown, Upper West Side, Upper East Side, Lower Manhattan and the Financial District – locations that provide a premium footprint for both national brands and local advertisers to reach diverse target audiences.

“With the addition of our 57 Manhattan Digital Newsstands, we now have over 420 of the largest street-level digital screens available for programmatic trading across the highest demand areas of New York City,” said Jean-Luc Decaux, President & Co-CEO at JCDecaux North America.

You can read more about JCDecaux’s premium newsstand screen inventory here.

Now in its 11th year, New York Digital Signage Week will take place October 10 – 14, 2022.

The week includes the DPAA VIP & Speakers Dinner, Digital Signage Federation Cocktails & Controversy, the DPAA Global Summit, the Sony Annual AV Tech Expo, The SiliconCore Lunch and Learn, OAAA & Geopath Cocktail Party, the IAB Brand Disruption Summit, AdTECH: OOH – New York, the first of the ADVERTISING Club of New York’s “Conversations With…” Series, the Tin Building and Pier 17 ANC Tour, ANC Cocktail Reception, the XUSC Oktoberfest at Bierhaus, the Pepcom Holiday Spectacular, SMASHING IT: OOH + AV SOLOMON Partners Cocktails, the Advertising Research Foundation’s Creative Effectiveness Event, the ARF David Ogilvy Awards Reception, the SEGD Branded Environments 2022, an exclusive SEGD welcome reception hosted by Electrosonic, the SEGD Xlab 2022 and much, much more!