DPAA President and CEO, Barry Frey, needs to be credited for really leading the ad-side of our industry into new events. Not afraid to take risks, many years ago he suggested, cajoled and then took acton in actually introducing his members to new (for them) events, events like Dmexco, CES, Cannes and others. Barry we think, sees it has his mission to help ingratiate the industry with leading advertiser decision makers wherever they may be …
Even as major brands complained there were not enough leading women execs speaking this year at #CES2018, Barry Frey led a special DPAA panel with top marketing leaders from Subway, Delta, Suntory and National Geographic (shown above and below).
The hugely popular ‘DPAA CES Curated Experience’ (it’s been a regular in our our annual publication; DOOH INSIGHTs ‘Best of Series’ for the past few years) featured over 30 DPAA Member companies this year.
The group (shown below) took advantage of private CES Convention Floor tours and Eureka Park (early stage companies), they attended media and advertiser sessions, impossible or hard to get into VIP Keynotes and parties, as well as meeting with leading advertisers from MasterCard, Nike, Beam Suntory, Delta Airlines and others.
The now famous, or perhaps we should say, infamous DPAA CES Bus (shown below) shuttled the group across Las Vegas in comfort and style.
DPAA Member Top Golf even hosted a lunch at their four story golf range complete with lounge areas, swimming pools and advice and lessons given by expert golfers; including Noah Klas, DPAA, Chris Standish, Ocean Outdoor, Stephanie Gutnik, Broadsign, Sarah Crandall, DPAA and Ian Dallimore, Lamar.
The DPAA group also saw ‘connected’ homes where microchips in clothing alerted washing machines to bespoke instructions, Visual Detection informing ovens how on how to cook food, various voice activation demonstrations, saw the latest in OLED, high end and B2B screens and learned how advertising will be impacted by new technologies.
Below you can see Marc Kidd and Scott Marden of Captivate, together with Outfront Media’s Clive Punter posing in front of an autonomous (and probably flying) automobile.
We hear that one third of the DPAA Cannes Lions trip is already booked by members!