CBS Outdoor to Become Outfront Media

October 20th, 2014

Adrian J Cotterill, Editor-in-Chief

They (CBS Outdoor) left it, if course, until New York Digital Signage Week to announce that they would hence force be known as Outfront Media.

#NYDSW Hard at Work

October 20th, 2014

Adrian J Cotterill, Editor-in-Chief

The DailyDOOH Team are camped out at the Yotel, final prep for New York Digital Signage Week

NYDSW DailyDOOH Team 2014 had at Work 470

#NYDSW events kick off this afternoon at 16:00-18:30 ‘If We Build It – Will They Come?’, a UK Screen Forum event in association with Barco at Barco LiveDots’ lab facility at 26 Broadway (near Wall Street). There is still time to register here.

Our evening will continue with the Creative Realities Inc. Open House and Cocktails, 55 Broadway, 9th Floor, New York, NY 10006 between 18:00–20:00.

NanoLumens Helps Louisiana State U. Students Focus On Post Grad Career Goals

October 20th, 2014

Gail Chiasson, North American Editor

As the largest public university in the state, Louisiana State University provides approximately 30,000 students with the tools they need to launch successful post graduate careers.

NanoLumens LouisianaThis commitment has been taken into the 21st century with the recent opening of the university’s new Olinde Career Center (OCC), a two-floor, 17,000 sq. ft.space where students’ future career goals take shape.

Located inside the Student Union, the OCC’S management team wanted a new way to immediately engage with students to them to come into the office on a daily basis. To achieve this goal, LSU turned to NanoLumens for cutting edge LED displays.

“The university is beginning to incorporate more technology around campus,”
says Kevin Brian, CFO and director of technology divisions at the integration firm SAIA Electric Inc., Baton Rouge. “When we started designing the new OCC, we wanted to galvanize students’ attention to draw students into the center. NanoLumens listened carefully to our design ideas, and it allowed us to create a very unique display solution that grabs the attention of every student who walks into the Student Union.”

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Samsung Futurescape Retail Pop-up, Westfield

October 20th, 2014

Andrew Neale

Signagelive is seemingly showing its continued support for Samsung’s SSP (Smart Signage Platform) by demonstrating the latest enhancements to its smart digital menu board application at Samsung Futurescape Retail Pop-up, a B2B event taking place at Westfield Shopping Centre, Shepherds Bush, London, from 21-23 October.

5_screen_digital_menu_board

Samsung has designed all partner presentation pods to resemble a retail pop up shop scenario to show how digital signage technology, together with its Smart Signage Platform, can be used to deliver personalised shopping experiences and improve EPOS (electronic point of sale) processes. ALL digital menu boards in the Café pop up will be powered by Signagelive technology.

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Astral Out-of-Home To Install Digital Faces In Toronto Transit Shelters

October 20th, 2014

Gail Chiasson, North American Editor

Astral Out-of-Home, a division of Bell Media, has announced the exclusive deployment of 40 digital transit shelters in Toronto by December, 2014.

AOOH_DigitalTSA_flash1The launch of this new street furniture product is the first of its kind in downtown Toronto. Equipped with 84” LCD screens, Toronto’s transit shelters is believed to be the first digital network in Canada to offer advertisers the option to display their campaigns in brilliant 4K HD.

“Astral Out-of-Home thrives on innovation and its commitment to be a Canadian leader in digital advertising,”
says Luc Quétel, president, Astral Out-of-Home. “The installation of digital faces in transit shelters will give an even more dynamic and modern focus for transit shelters in Toronto.”

Designed by Kramer Design Associates, Toronto, the new digital transit shelters will be installed in strategic locations throughout downtown Toronto. The digital faces are programmed on demand and managed remotely from Astral Out-of-Home’s state-of-the-art broadcast control center.

AOOH_DigitalTSA_flash3The 40 faces will initially be installed and fully operational just in time for the holiday season, the advertising community’s busiest time of year. Plans to expand the network will continue throughout the year.

“Astral Out-of-Home is committed to regularly offering the advertising community new opportunities to reach consumers,” says Jordana Fatsis, vice-president sales, Astral Out-of-Home. “We are doing just that by adding these digital faces in the transit shelters of Canada’s largest market.”

As a partner of the City of Toronto, Astral Out-of-Home operates the city’s street furniture program by delivering practical street furniture elements, including transit shelters, litter and recycling bins, newspaper boxes, information pillars with neighbourhood maps, columns displaying public service announcements, bike racks, automatic public washrooms, and benches across the City of Toronto.

Astral Out-of-Home offers more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. With the addition of the new Digital Transit Shelters in Toronto, Astral Out-of-Home will offer more than 300 digital faces of various formats strategically located in those four provinces, including 73 large-format digital billboards.

#NYDSW Boing Boom Tschak

October 19th, 2014

Adrian J Cotterill, Editor-in-Chief

Here’s a random selection of great digital signage we’ve seen over the weekend before New York Digital Signage Week

CBS Two Sided Corner Billboard 470

Shown above. We love this corner digital billboard from CBS Outdoor. The quality of the LED is amazing and we suspect it is Daktronics.

macys 4 470

Macy’s first floor (that’s the Ground Floor to us Europeans) is well worth a visit. There is a lot of digital signage and some of it is on a par with Harrods’ level of retail theatre.

Most of it (shown above) put together by Creative Realities Inc. as well.

Pop Quiz, Hotshot!

October 19th, 2014

Adrian J Cotterill, Editor-in-Chief

What has 27 CEOs, seven CxOs, three Chairmen, nine President (& CEO)s, five Managing Directors, 11 Vice Presidents, four Founder/Co-Founders, a dozen Directors and a dozen investors?

‘Flower Hunks’ Tend a Digital Meadow

October 19th, 2014

Maddie Cotterill

Funnyhowflowersdothat.co.uk has created an interactive digital out-of-home activation on Ocean Outdoors’ Eat Street @ Westfield, London, aimed at driving participation of their ‘Favourite Flower’ game.

flower council mock up

The ‘flower hunks’ will be standing in front of the digital billboard, encouraging shoppers to upload a message to their chosen friend or loved one. Consumer messages will appear in real-time through the use of computer-generated imagery. A photo-realistic representation of flowers growing in a meadow will display their personal messages on the giant screen. Participants will be provided with a flower to take away which includes a call-to-action and the website address.

Craig Barber, Head of Innovation & Emerging Media at Rapport told us “This activation showcases the very best of digital out-of-home – user generated content, immediacy of message and above all an engaging experience. It provides the perfect platform for our audience to demonstrate friendship whilst ensuring flowers are front of mind as a gift option.”

This activity is part of a campaign with a long-term objective to promote flowers as a gift item. The campaign is financed with aid from the European Union.

This Westfield activation starts on Monday October 20, 2014 and runs for three days.

The campaign was planned and bought by UM London and Rapport, with CGI by Grand Visual and experiential from Ambient Media.

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Chicago Transit Authority Partners w/ Titan 2 Pilot Beacon Technology

October 19th, 2014

Gail Chiasson, North American Editor

We’ve learned that the Chicago Transit Authority is planning an expanded pilot test of beacon technology in partnership with Titan, New York transit-based traditional and digital out-of-home advertising company, in order to explore the benefits of beacon technology for transit authorities, consumers and brands

logo titan360A secure, closed network of Gimbal Bluetooth Smart beacons will be installed at an undisclosed number of rail stations throughout the City of Chicago, where Titan manages the station’s bus and rail media assets.

The test will seek to understand:

  • How beacon technology can be used in transit stations to help the CTA better communicate with its riders;
  • How beacon technology can enhance current CTA technologies, like Bus Tracker and Train Tracker;
  • How brands can increase engagement with consumers based on their proximity;
  • The consumer benefits from a way-finding, informational and brand-perspective.

No personalized data will be collected through the test. Similar to GPS, beacons send out a signal to mobile devices that have apps that are built to work with the technology. For a beacon to detect a mobile phone, the owner must download an app that uses the Gimbal technology and opt-in to allow beacons to engage with the app.

“The CTA regularly explores new technologies for all facets of our operations, looking for ways to better serve the millions of riders who utilize CTA on a weekly basis,” says Michael Gwinn, director of revenue and fare systems, Chicago Transit Authority.

“As a leader in working with municipalities and transit authorities, Titan is always testing new technologies that will not only benefit our customers but the millions of people that have access to our out-of-home, place-based displays,” says Dave Etherington, chief strategy officer, Titan. “We believe that beacon technology is a major step in helping cities become more connected and deliver a great experience to its residents and visitors. We look forward to working with the CTA to understand the benefits of this technology and are committed to conducting the test in a transparent, open manner to eliminate privacy concerns.”

CTA and Titan will use Gimbal beacons, which:

  • Cannot ‘see’, ‘collect’ or ‘store’ anything (including consumer information). They operate in a transmit mode somewhat similar to GPS and are transmit-only devices;
  • Only work if a user downloads and opts-in to an app that has the Gimbal technology embedded;
  • Do not track or monitor what a consumer does on his/her phone;
  • Follow best-practices for privacy and have earned TRUSTe’s certification for consumer-controlled privacy at the app level.

Titan furnishes national and local clients with creative media solutions in 46 North American markets including many of the country’s Top 10 DMAs.

Long Island Railroad Chooses @Hiperwall

October 17th, 2014

Andrew Neale

When the Long Island Railroad, a commuter rail system in New York, began a program to upgrade its security system, it contracted with IntraLogic Solutions, Inc. to develop a state-of-the-art system that included cameras, fire alarms and burglar alarms—all tied together into a centralized video wall command center.

IntraLogic Solutions, a systems integrator, selected Hiperwall to provide software as the core of the new system – this software enabled Long Island Railroad’s video camera feeds and data to be displayed on one video wall, providing visuals and data at a glance – as a result of choosing Hiperwall, Long Island Railroad was able to significantly upgrade the capabilities of its system while avoiding purchasing new hardware.

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