DailyDOOH

Rouge Media has continued accelerated expansion across USA and Canada with their networks up until recently covering 7200 touchpoints in North America.

However, they’ve entered 2019 by adding 1000+ contracted colleges to this number and has also introduced a brand-new vertical digital tower to its network(s). As a result, Rouge Media now claim that they have the biggest addressable media network in campuses across North America.

New colleges added to the Campus network include Rutgers University, UC Berkeley, California State University, Stanford, George Washington University, Arizona State University, Michigan State University and University of Texas.

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New Zealand advertising boundaries have been expanded in a new audience measurement digital billboard campaign that uses viewer engagement to generate donations for charity.

This is a New Zealand market first, namely a smart campaign triggered by viewer engagement was a collaboration between VMO, Specsavers, The Fred Hollows Foundation NZ, Together and Cummins and Partners.

Running in proximity to Specsavers and one of Auckland’s busiest shopping precincts, the interactive campaign, conceived by Together, empowered viewers to ‘give the gift of sight’ over the festive season. By simply looking at the creative, shoppers generated a donation on behalf of Specsavers to The Fred Hollows Foundation NZ, helping to raise $10,000 to pay for sight-restoring surgery for up to 400 locals in need in Fiji.

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When Korean cosmetics retailer Innisfree launched its second New York City store right next door to a major competitor in late 2018, the brand knew it needed a store design that would grab the attention of people passing by and convince new customers to step inside.

Working with Creative Realities, Innisfree decided to capitalize on the store’s curved floor-to-ceiling street-front windows and install a huge, super bright NanoLumens ENGAGE Series LED display that measures 16.73’ tall by 8.66’ wide and is easily seen from the street, 24 hours a day.

Beth Warren, Senior Vice President of Marketing and Retail Practice at Creative Realities told us “The new Innisfree store at Lexington and 59th Street has a variety of technologies to make the shopping experience better, and it starts with the massive NanoLumens LED display that is simply impossible to miss as people pass by the storefront. The store opened right next to a major established cosmetics retailer, so capturing the attention of cosmetics users and having a unique store design and appearance was a top concern. With this stunning display showing peaceful scenes from the Jeju Island in Korea where Innisfree sources many ingredients, any potential customer who walks by is encouraged to step inside and see what the new store is all about.”

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DPAA, the leading global organization for everything digital out-of-home, announced this week that three executives have been voted onto the organization’s board of directors.

Joining the board are Debbie Drutz, VP Sales, Astral, a division of Bell Media Inc.; Jonathan Gudai, CEO, Adomni; and Michael Provenzano, CEO & Co-Founder, Vistar Media.

Barry Frey, DPAA President & CEO, said, “Debbie, Jonathan and Michael are bright, innovative executives who are inquisitive and passionate about the business and, as such, will make great additions to our board.”

• Debbie Drutz joined Bell Media, in 2013 and rose through the ranks to her current position in April 2017. As VP Sales, she leads the company’s out-of-home sales division across Canada. The Astral network encompasses more than 31,000 faces across five product lines including major airports, street furniture, digital large format, transit and outdoor in key markets across British Columbia, Alberta, Quebec, Ontario and Nova Scotia. Astral’s parent company, Bell Media, is Canada’s leasing content creation company with premier assets in television, radio, out-of-home advertising, digital media and more. Before joining Bell Media, she was Director of Digital Sales at Rogers Communications and Director, Interactive Product at Bell Media Radio. She began her career as a Media Planner at
  Cossette Media.
• Jonathan Gudai co-founded Adomni in 2015. Adomni is an open online marketplace and buying platform that makes advertising on digital out-of-home screens easy, fast and affordable. Advertisers of all sizes can instantly search for DOOH locations and launch campaigns across one of the fastest growing DOOH networks in the world. Adomni also offers a full-suite of digital signage software including a white-labeled booking engine, cloud CMS, media player software, as well as analytics and audience measurement tools. Before co-founding Adomni, he was CIO of Fine Entertainment Management and COO of e-commerce pioneer Storkie.com.
• Michael Provenzano launched Vistar Media in 2012, to bring the benefits of programmatic technology to the out-of-home industry. Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media. With more than 64 media networks representing 150,000+ venues, Vistar has the largest footprint of programmatically accessible out-of-home inventory in the United States, and has recently expanded into Canada, the United Kingdom and Australia. Prior to Vistar, he was a co-founder of Invite Media, a display advertising and exchange bidding company that was sold to Google in 2010. He is currently an investor in BrandVerge, and previously was an investor in Dextro and advisor to AdTheorent.

All three join a DPAA board that includes: Jose Avalos, IOT Group VP and Visual Solutions GM, Intel; Dave Etherington, Chief Strategy Officer, Intersection; Francois de Gaspe Beaubien (DPAA Board Chairman), Chairman & Chief Coaching Officer, Zoom Media; Marc Kidd, CEO, Captivate Network; Peter Krieger, President & COO. Adspace Networks; Mike Maas, CEO, AMI Entertainment; Serge Matta, President, GroundTruth; Sean McCaffrey, President & CEO, Gas Station TV; John Partilla, CEO, Screenvision; Burr Smith, Chairman & CEO, BroadSign; and Andreas Soupliotis, CEO, Hivestack.

Broadsign International LLC this week announced that T-Rex Property AB has officially released Broadsign, along with Broadsign’s past, present, and future clients, from the T-Rex industry-wide patent infringement campaign. In response, Broadsign has agreeed to dismiss its counter lawsuit against T-Rex.

T-Rex acquired patents in 2006 relating to the use of technology for remote control of display information on outdoor public screens. In 2012, T-Rex started an aggressive infringement campaign by filing 59 lawsuits across the digital out-of-home industry. While Broadsign was never targeted by T-Rex, some of its clients were, and Broadsign chose to challenge T-Rex by filing a counter lawsuit on behalf of its customers.

Burr Smith, Chairman and CEO of Broadsign, who single-handedly led the counter suit against T-Rex told us “From the onset, we saw this type of aggressive patent trolling as a threat to the industry and were not willing to stand by while our clients opened their wallets to groundless intimidation. We decided to take immediate action and are delighted with this outcome which favors our clients and the industry”.

The lengthy two-year legal process concluded this week with T-Rex dismissing all cases against Broadsign clients and releasing Broadsign and its clients from any future claims.

Smart City Networks, a leading provider of technology services for the convention industry, recently began the installation of one of the largest wireless networks ever deployed in a convention center in North America at the Orange County Convention Center (OCCC), in Orlando, Florida.

Jessie Allen, the Interim Executive Director at the OCCC told us “These technology updates focus on enhancing the experience of our attendees,” statedWith all of the other campus improvements that we have made over the past year, Smart City’s massive network upgrade will keep us ahead of our competition for years to come.”

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Netmining, a provider of data-driven targeting solutions, this week announced a new partnership with Vistar Media to provide clients with digital out-of-home inventory buying capabilities.

Dean Vegliante, President of Netmining said “Vistar Media’s ability to analyze customer movement patterns will be a great complement to the Netmining platform,” said Our clients have expressed a need for an omnichannel solution, across desktop, mobile and OOH, to increase value and engage customers where we know they are consuming media. For our clients, this partnership creates this one-stop solution while providing additional analytics into how customers are engaging with DOOH campaigns.”

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For the third consecutive year, Google and Beaver Group are delivering a free-to-attend masterclass session at Google’s amazing Kings Cross, London Headquarters which will kick off London Digital Signage Week in May 2019.

When and where:

Monday May 13: Registration from 14.30
Google HQ, Six Pancras Square, Kings Cross, London N1C 4AG

Full details of the sessions and speakers will be available here shortly.

Interested parties should register ASAP as this is always an incredibly popular event.

DPAA, the leading global organization for everything digital out-of-home, announced today that Boldsite Media has joined its membership ranks.

Based in New York City, Boldsite Media is a destination media company that creates boundless brand environments in high-traffic public places by delivering immersive media experiences combining digital out-of-home advertising, sponsorship, experiential, branded content and mobile media. The company’s first project is an exclusive partnership with Sansi Development Group and Triple Five Worldwide to manage and sell the interior and exterior media network at Triple Five’s newest project, American Dream Meadowlands, an entertainment, lifestyle, sports and retail complex located next to MetLife Stadium, home of the NY Giants and NY Jets, in East Rutherford, NJ.

Barry Frey, DPAA President & CEO, told us “While only recently launched, Boldsite Media already has made a name for itself thanks to their exclusive partnership with American Dream Meadowlands. We’re going to be hearing a lot about Boldsite in the coming months and years, and we look forward to working with them to support their growth.”

Bob Johns, President, Boldsite Media, said, “As we launch Boldsite Media into this expanding marketplace, joining DPAA has been an integral part of our plan as it will give us entrée to their great networking opportunities and helpful resources. We look forward to being an active member and taking advantage of all that DPAA has to offer.”

Boldsite Media is part of the BIG Outdoor family of companies.

In 2018, the DPAA did an amazing job of recruiting over 30 new members (you can see them all here with one click).

Formetco partnered with Georgia’s Own Credit Union and DeNyse Companies to complete a custom installation of the two largest digital building-top signs in the Southeast of the USA. Placed 432 feet above ground, the two LED video display boards measure 20 feet tall by 174 feet wide and we are told that they are the first of this magnitude in the region.

DeNyse Companies, a full-service architectural and commercial signage company, led the project alongside Georgia’s Own Credit Union and worked with Formetco, Skanska and Zeller Realty Group to ensure a successful installation.

Jeff Holley, project manager for DeNyse said “We are the first in Georgia to install digital building signs of this size; the scope of the project was completely unprecedented. From conception to installation, the project required knowledge and resources from multiple contractors. Formetco was a key player in this project. After receiving bids from several LED companies, we selected Formetco because of its reputation, high-quality products and locality.”

Formetco supplied two identical LED video display boards for placement on either side of the 100 Peachtree building. Both were strategically positioned to leverage the unique visibility the building offers.

The not-for-profit display boards are scheduled to feature community-oriented messages, promote charitable events and support the city of Atlanta’s growing business landscape and entertainment endeavors.

For information regarding the content currently featured on the newly installed sign, click here.