Layer Logic and TSItouch Join Forces

August 14th, 2018

Adrian J Cotterill, Editor-in-Chief

Layer Logic Inc., who are dedicated to making collaboration seamless and spontaneous, and TSItouch, a leading manufacturer of touch screen and protective solutions for commercial grade displays and video walls announced that they are partnering together to drive more touch display demand through the delivery of additional features and capabilities.

CoreTouch is an award-winning intelligent appliance that allows users to connect and simultaneously control up to four devices on a single touchscreen display. Up until now, we are told that it has not been possible to connect multiple sources, such as PC’s, Macs, tablet devices, etc. to a display, and control those sources from the monitor itself. CoreTouch is the first of its kind – making group collaboration simple when it comes to displaying, sharing and controlling content specific to a source. CoreTouch also supports the new annotation capabilities of Microsoft’s Office Suite, allowing for annotation from the monitor over live applications like Word, Excel, and PowerPoint as well as whiteboarding.

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Blue Planet Utilise Weather-Reactive Digital Technology Across @AdmediaLtd Nexus

August 14th, 2018

Tristan Cotterill

Blue Planet Aquarium, Cheshire’s leading marine and fresh water attraction, recently launched their full motion weather-activated campaign across Admedia Nexus, Admedia’s full motion digital 48 screen network.

Phil Daniel, Managing Director Sales & Marketing, Admedia, told us “We are thrilled to work with Blue Planet and Buy Me Media on delivering an impactful weather-reactive campaign targeting families through our Admedia Nexus full motion D48 network. It’s brilliant to see Blue Planet take advantage of Nexus’s digital capabilities when executing this summer’s Beat the Heat and Jurassic Shark campaign to ensure the contextual relevance delivers maximum impact.”

This clever campaign includes two vibrant full motion creatives that are delivered depending on specific weather conditions. Admedia, experts in traditional and digital OOH advertising across the UK Motorway Service Area network have teamed up with leading digital technology provider UniLed to deliver the dynamic full motion campaign, targeting families during the busy school summer holidays.

Blue Planet Aquarium’s first creative Beat the Heat reflects hot weather, where the sun-specific campaign promoting frosty refreshments and cool sharks, triggers when the outside temperature level remains at a high. In contrast, when it begins to rain, Nexus’s cutting edge digital technology triggers the rain-specific creative Jurassic Shark to replace Beat the Heat, ensuring contextual relevance across the network.

Motorway Service Areas are known for their massive uplift in family footfall during the summer period with 72% of all families on the road stopping at least once at a Motorway Service Areas.

The campaign was executed by advertising agency Buy Me Media.

HEROFi Secures USD 3.5 Million Seed Round

August 14th, 2018

Adrian J Cotterill, Editor-in-Chief

HEROFi, a revenue optimization company for physical retail, recently announced that it had completed a convertible debt financing of $3.5 million.

HEROFi, founded in 2014, aims to put physical retail on equal footing with digital commerce, maximizing ROI by infusing physical places with the same speed, convenience and relevance customers now expect from the digital world. HEROFi’s Guest Experience Platform (GXP) claims to produce more relevant digital messaging and better consumer engagement, through the use of real time data to drive consumer communication through digital signage, mobile apps, tablets, e-mail and loyalty programs.

Vladimir Edelman, Chief Executive Officer of HEROFI told us 
“We aim to fundamentally change the way retail operates. The GXP platform gives retail operators the ability to blend a broad variety of data sources, react to this data in real time, and do it at the individual store level in an automated and simple way,” said “Today’s announcement allows us to keep innovating and developing key features for blue-chip clients already working with us to optimize their revenue,  and helps us continue to produce material and provable ROI for all of our clients.”

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Mexico’s Postermedia Joins @DPAAorg

August 14th, 2018

Adrian J Cotterill, Editor-in-Chief

DPAA, the leading global organization for everything digital out-of-home, announced today that Mexico-based Postermedia has joined its membership ranks.

Postermedia is a digital out-of-home company with screens on public roads and street furniture in more than 12 cities across Mexico. The company also installed the first wireless hotspots on buses in the country, and amplifies campaigns with wi-fi, Bluetooth, 3D volumetric, augmented reality, luminescent, olfactory systems and interactive screens.

Barry Frey, DPAA President & CEO, told us “We welcome Postermedia as our Latin American membership continues to grow. They are doing really impactful, ground-breaking work in their home country and we look forward to introducing them to the DOOH global community sharing best practices and innovative ideas.”

Emilio Murillo, spokesman, Postermedia, was quoted as saying “We are eager to participate in DPAA’s member events and, of course, their annual Video Everywhere Summit this October. We are excited about working with Barry and his team, and to meeting our colleagues in the U.S.”

Postermedia and its elements of urban furniture with integrated advertising are in all the spaces of the cities where people travel, circulate and where people direct their views by instinct to find important, useful and practical information for daily life. It is a means of indoor and outdoor advertising aware of the behavior of people on the move, offering innovative, modular and effective communication strategies to bring the public directly into contact with consumer and social welfare brands.

DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning.

The 2018 Video Everywhere Summit will take place during New York Digital Signage Week on Tuesday October 30 at New York’s iconic Roosevelt Hotel, known as the ‘Grande Dame of Madison Avenue’. A limited number of sleeping rooms have been reserved at a preferred rate for delegates attending any event during New York Digital Signage Week. New York Digital Signage Week takes place October 29 – November 2, 2018.

MTA Arts & Design Unveils New Digital Artwork

August 14th, 2018

Russ Curry, Ministry of New Media

Just in time to mark the start of summer, the award-winning Digital Arts program administered by MTA Arts & Design has unveiled its fifth digital artwork at the busy Fulton Center Transportation Hub in Lower Manhattan. Titled ‘Skyyys’ the new video installation by interdisciplinary artist Dave Greber playfully mimics the constant stream of visual information that we all experience daily. He remixed recognizable, colorful kinetic objects into an entertaining and witty new universe of familiar objects such as balloons, bouncing balls and stuffed animals.

Sandra Bloodworth, director of MTA Arts & Design told us “Dave’s fun and inventive digital work featuring objects often associated with childhood and play gives additional dynamism to the mixed use elements of Fulton Center — its myriad shops and this vital transportation hub. The energy and mixture of colors, stuff and patterns are simply joyful.”

The fluid pace, whimsical imagery, and prismatic palette of Skyyys™ creates harmonious visual-music that complements the pace of commuters at Fulton center, a likewise kaleidoscopic space of transition as riders make their way throughout the busy subway hub served by the 2 3 4 5 A C and J lines. Skyyys was created using the artist’s unique approach of filming carefully constructed sets that are then re-envisioned as entertaining digital worlds. Greber’s work across mediums references ideas of pop culture, advertising and spirituality, generating a mystic reading of contemporary society using video and sculpture.

The immersive, captivating videos air simultaneously for two minutes at the top of each hour on 52 digital screens throughout the Fulton Center complex and the Dey Street pedestrian tunnel that connects multiple New York City Transit lines to the World Trade Center PATH station. The Westfield Fulton Center network synchronizes 44 LCD video walls, totaling more than 1,200 square feet and nine locations of LED screens, totaling more than 2,100 square feet. The complex media network plays in one and two-minute loops, offering news feeds, sports, weather, advertising, transit information and digital art. The MTA Arts & Design Digital Art program is presented with technical support from Westfield Properties and ANC Sports.

Yaling Chen, Deputy Director and leader of the Digital Art team at MTA Arts & Design said “The network at Fulton Center is a unique palate for new media artists, and the back end synchronization allows the content to be displayed as designed. Dave worked with our team and our partners from Westfield Properties and ANC Sports and the outcome exceeded his expectations,”

Skyyys™ will be on display through fall 2018.

Dave Greber (b. 1982, Philadelphia) is an installation and video artist who addresses concepts of spirituality, marketing, and pop culture through his work. Greber creates vibrant, quirky, revelatory images and installations using a combination of video-loops, sculpture, and painting. Dave Greber studied at Temple University, Universiteit van Amsterdam, and Tulane University. After a stint as a filmmaker/freelance commercial video producer, he found his calling in the contemporary art resurgence of post-Katrina New Orleans, creating video loops and site-specific multimedia installations. His work has been featured in museums and galleries including the Whitney, Crystal Bridges, Minneapolis Institute of Art, C24 Gallery, and Staten Island Arts’ LUMEN Festival.

Thanks once again to the DPAA, the official hotel for New York Digital Signage Week is New York’s iconic Roosevelt Hotel, known as the ‘Grande Dame of Madison Avenue’. A limited number of sleeping rooms have been reserved at a preferred rate for delegates attending any event during New York Digital Signage Week. New York Digital Signage Week takes place October 29 – November 2, 2018.

New LIFT Network Update From @PRNllc

August 13th, 2018

Adrian J Cotterill, Editor-in-Chief

PRN last week announced the release of an updated version of LIFT Network, a digital solution that creates new sales opportunities at convenience store checkout by offering relevant add-on items and promotions at the point of sale.

PRN tells us that it has added several new features including a real-time analytics portal that gives c-store operators better insight into customer behavior and buying habits.

Kevin Carbone, CEO of PRN told us “C-store operators encounter a different set of challenges unique to their business. Conversions take place strictly in-store — making it difficult to gather valuable customer insights — and overall store sales are affected by the performance of cashiers and associates, typically high turnover roles. The new LIFT solution is a proven upsell tool that not only prompts customers with relevant offers based on present and past purchase behavior, it helps improve employee performance, overall sales and customer service. We’re experiencing incredible interest based on the results our customers have experienced. The new platform integrates easily with c-store systems and immediately begins generating larger average basket sizes and higher store sales.”

LIFT creates new sales opportunities during the checkout process, promoting add-on items relevant to the customer’s real-time purchases while helping sales associates deliver a welcoming customer service experience, influencing future store visits. The new LIFT platform features a flexible hardware configuration with a customer-facing touchscreen display that fits into any retail environment and integrates with existing POS system and loyalty programs.

The LIFT Network helps retail and convenience store owners by:

  • Increasing comp store sales: LIFT has proven value, with a demonstrated ability to grow sales by up to 25%.
  • LIFT promotions are triggered by products scanned at checkout and activated when a shopper accepts and adds the promoted product to their basket.
  • Promoting loyalty: LIFT provides a personalized experience for frequent shoppers. The shopper-facing touchscreen prompts interaction with the store’s loyalty program while the employee-facing screen provides the cashier with personalized information tied to loyalty member preferences.
  • Mobilizing workforce and gamification: The benefits of LIFT extend to store operations. Cashiers are prompted with dialogue cues presented on an associate-facing screen, helping reinforce the promotional offer and encouraging engagement with the customer. When cashiers successfully upsell products, they gain points, creating a fun experience, improving customer service and enhancing employee performance.
  • Providing actionable customer insights: LIFT’s new analytics portal collects and delivers customer insights in real-time, providing retailers with actionable, valuable insights on checkout shopping preferences and behaviors. The data enables retailers and suppliers to optimize the shopper experience, responsively updating on-screen content to promote products of interest. Additionally, retailers can prompt short satisfaction surveys on the customer-facing touchscreen.

PRN, a STRATACACHE company, is the leading digital media company specializing in digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at convenience stores, in-aisle interactive touchscreens and smart video signage, PRN’s solutions can be found in over 18,000 retail locations. Providing turn-key solutions to retailers, PRN ‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration and technical support. With headquarters in San Francisco, PRN has over 25 years of experience in retail technology and shopper activation.

@euronews @TfL @ExterionMediaUK Partnership

August 13th, 2018

Adrian J Cotterill, Editor-in-Chief

Exterion Media and Transport for London (TfL), have announced a UK-first partnership with Euronews – one of the most watched news channels in Europe – to bring bespoke live news content to London Underground.

The video content will be curated, designed and created by Euronews, Exterion Media and TfL. It will run across Exterion Media’s new channel of full-motion dynamic DX3 screens, which display cross-track projections.

Richard Simkins, Creative Solutions Director at Exterion Media, told us “In our world of 24-hour content, this is an exciting industry development for taking broadcast news to the Tube. We know that Londoners are spending more time away from their homes, with four million people using the Tube every day. Our full-motion DX3 channel is an unrivalled way to distribute premium, entertaining video content to this audience and enhance their journey experience. Looking ahead, we are confident about the new advertising and commercial opportunities this partnership with Euronews will unlock for advertisers.”

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This Week’s #AVJobs

August 10th, 2018

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

  • AUDIO VISUAL CHANNEL SALES (HYBRID)
    Job Type Permanent Full Time
    Location Birmingham
    Area Birmingham, England Warwickshire, England Worcestershire, England
    Sector Sales Sales – Audio Visual Sales – Collaborative Technology Sales – Channel – vendor Sales – Business Development Sales – Field Sales
    Salary £25000 – £28000 pa basic OTE £50 + mileage allowance
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29418
  • AUDIO VISUAL SALES CONSULTANT
    Job Type Permanent Full Time
    Location Reading
    Area Berkshire, England
    Sector Sales Sales – Audio Visual Sales – Unified Communications Sales – Internal Account Manager Sales – Business Development
    Salary £28000 – £33000 Per Annum Basic doe OTE circa £50k p.a. + benefi
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29819

Bryan Scott joins @Primesight

August 10th, 2018

Adrian J Cotterill, Editor-in-Chief

Bryan Scott has joined Primesight‬⁩ as Marketing Director. For the last three years Bryan was Marketing & Innovation Director at The Lighthouse Company. Prior to that he was Global Marketing Director at Znaptag.

Steve Hawker joins @ExterionMediaUK

August 10th, 2018

Adrian J Cotterill, Editor-in-Chief

Exterion Media, Europe’s largest privately-owned Out-of-Home company, announced the appointment of Steve Hawker as UK Marketing Director.

We are told that Steve Hawker will play a vital role in Exterion’s commercial growth plans and will be responsible for formulating the company’s marketing strategy, leading a team of 20 across national and local marketing, research, PR and studio. He will report directly into Nigel Clarkson, Chief Revenue Officer, and his role commences on August 28, 2018.

He is joining Exterion from ADARA where he is currently Global Marketing Director. In this role, he has helped align the sales, operations and marketing team to grow the ADARA brand globally, resulting in continued growth YOY. Hawker brings a wealth of experience across national and local marketing, research and PR, as well as OOH, press and digital.

In previous roles, he has helped develop and execute strategies to maximise the Guardian, Primesight and Amobee’s visibility in the media marketplace, generate sales leads and create unique brand experiences, resulting in numerous media awards.

Nigel Clarkson, Chief Revenue Officer at Exterion Media told us “This is a major hire and pivotal role for Exterion, which involved a lengthy process to find the successful candidate. We’re delighted to have found someone with Steve’s unique skill set; he is a modern marketer, comfortable with data, design and strategy, and how they all work together. It’s a great moment to be in OOH and at Exterion, as we move towards full-motion video delivery, automation of the sales process and develop an understanding of how classic and digital OOH work together.”

Exterion Media is Europe’s largest privately held out-of-home advertising business. Engaging consumers on the move and using wide-ranging data and insight tools, it delivers valuable, relevant audiences to advertisers. Its diverse inventory formats and environments, both classic and digital, include transport (London Underground, bus, rail) billboards, street furniture and retail. Exterion Media believes in making the everyday inspirational. By putting the right content, in front of the right people, at the right time and in the right location, Exterion Media transforms ordinary journeys into extraordinary experiences. With operations in the United Kingdom, Ireland, France, The Netherlands and Spain, Exterion Media works with a global portfolio of partners to engage and deliver audiences on a local and multi-country scale.