Sunday Times Fast Track #31 is @DoYouLovePixels

December 4th, 2016

Adrian J Cotterill, Editor-in-Chief

For those of you who don’t know; Fast Track is a leading research and events company that has created a network of the UK’s top-performing private companies through its rankings in The Sunday Times, from the fastest-growing to the biggest.

Gala 2016 Pixel Winners

Founded back in 1997, it now publishes seven annual league tables and brings the founders and directors together at an invitation-only networking awards events and alumni dinners.

Participation is based on financial performance and, thanks to their sponsors, there is no charge.

We note that this year, number 31 on the Sunday Times Fast Track list is none other than Pixel Inspiration.

It has been a good week for owner Frank Emerson and his team, last Thursday at The DailyDOOH Gala Awards they picked up a Reggie for ‘Best QSR / Bar or Restaurant Deployment’ for their work with Harry Ramsden @ Blackpool Tower.

Congratulations to Frank and all the team for both.

Marco Bruines joins Leyard Europe

December 4th, 2016

Adrian J Cotterill, Editor-in-Chief

Marco Bruines who has previously served as the President of BarcoLeyard (the joint-venture between Leyard and Barco in China), Inter Visual Systems, and most recently as the managing director of SIGHT, a system integrator in the Benelux area focused on broadcasting and the corporate market has joined Leyard Europe as CEO.

Zach Zhang, chairman of Leyard Internationall told us “We are pleased to bring Marco’s deep customer knowledge and industry experience in displays to our EMEA business. In his role, Marco will lead the sales, marketing, support, and operations in the region which will utilize his experience in segments ranging from sports and digital out-of-home media to broadcast, corporate, and control room applications.”

This follows earlier news that Leyard plans to open a new factory in Prešov, Slovakia.

Robin Deen joins Milestone AV Technologies

December 2nd, 2016

Andrew Neale

Robin Deen has joined Milestone AV Technologies as Sales Director for EMEA.

Robin will head an international sales team that covers all regions of Europe, Middle East and Africa, aiming to drive further growth with the commercial brands – Chief, Projecta, Vaddio and Da-Lite.

Robin has over 20 years of international channel development experience in both commercial and consumer technology market segments. He grew up in Belgium, France and the United States, is fluent in French, English, German, Dutch and studied international business administration in the Netherlands.

Robin started October 3, 2016 and reports to Jan Mergen, Vice President of International Sales and Marketing.

Noomi Mehta joins FEPE International board

December 1st, 2016

Russ Curry, Ministry of New Media

We note that Noomi Mehta has been elected to the board of international out of home association FEPE International.

He is the first representative from India’s vibrant out of home industry to sit on the FEPE board. Mehta is currently chairman of Selvel One Group, a group of companies owning and managing the largest share of out of home advertising in India.

In a long and distinguished career he has negotiated the first private equity placement in an out of home company in India, via Citicorp Finance, founded Laser Advertising, a joint venture with MMT USA, and pioneered large format digital printing for what is now MMT (India) Pvt.

He is also director and joint owner of Professional Management Group, India’s first sports management company founded by Sumedh Shah and cricket legend Sunil Gavaskar.

FEPE president Matthew Dearden told us “We’re delighted to welcome Noomi to the FEPE International board, for his own entrepreneurial abilities and also as a representative of one of the fastest growing and most important out of home industries worldwide.”

Noomi Mehta was quoted as saying “FEPE International is now a truly global organisation and I’m delighted to be able to bring an increased Asian perspective to the important work FEPE is doing developing and marketing the industry worldwide.”

FEPE International was established in 1959 and is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include JCDecaux, Clear Channel, Exterion, Ströer, OUTFRONT Media from the US and oOh!Media from Australia.

Ole Scheeren To Give #ISE2017 Opening Address

December 1st, 2016

Andrew Neale

Award winning architect Ole Scheeren will present the #ISE2017 Opening Address on February 6, 2017, less than 24 hours before the show opens its doors.

The Official Opening Reception for #ISE2017 will follow the conclusion of Scheeren’s speech.

In his Opening Address Scheeren will share his vision of contemporary architectural and urban development and explore how technology and architectural design combine to influence the creativity of each discipline. Scheeren is an award winning German architect and principal of ‘Buro Ole Scheeren’. With offices in Hong Kong, Beijing, Berlin, and Bangkok he is its chief designer and leads the company’s strategic development. Previously Scheeren worked with Rem Koolhaas at OMA as a Director and Partner with responsibility for Asia.

His current projects include the Guardian Art Center, near the Forbidden City in Beijing, 1500 West Georgia in downtown Vancouver, and MahaNakhon, Bangkok’s tallest tower. He has been awarded numerous prizes, including the WAF 2015 World Building of the Year for The Interlace, Singapore, the CTBUH 2013 Best Tall Building award for CCTV and the 2014 inaugural Urban Habitat Award for The Interlace.

The Opening Address, which will take place in the Forum at 18:00 on February 6, 2017 and will be followed by the Official Opening Reception in the Forum Lounge until 21:00. Both events are free-to-attend. The Opening Reception will provide complimentary food and beverages for all attendees.

#dse2017 Offers 4 Professional Certification Programs

December 1st, 2016

Andrew Neale

#dse2017, the largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced this week that its 2017 educational conference will feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits.

Tuesday, March 28 – 9 a.m.- 5 p.m.
• Digital Signage Certified Expert Program (DSCE)
Designed for anyone whose professional involvement requires a full understanding of all the elements of digital signage and the interconnected technologies that produce the images on-screen.

• Digital Signage Display Expert Program (DSDE)
Designed to provide the information to understand the entire calibration process, each display technology and key elements that can be adjusted/calibrated in concert with one another and relative to the environment in which the display exists.

Friday, March 31 – 9 a.m.- 5 p.m.
• Digital Signage Content and Media Expert Program (DCME)
Designed for content creators and managers, this program addresses how content fits into a digital signage or DOOH system, what makes content most effective in this medium, the cost of content, and how to measure it.

• Digital Signage Network Expert Program (DSNE)
Designed to provide an introduction to and full understanding of the complexities and what comprises a digital signage network and what is necessary for successful network operation, network communications and good network security policies.

Courses eligible for certification renewal credits at #dse2017 include these and all 34 approved seminars on the DSE general conference program, which is sponsored by BroadSign International.

DSEG certification information is available on The Path to Digital Signage Professional Certification page of the DSE website. Registration for the pre- or post-show certifications programs, or any of the educational programs at DSE is available here.

The Digital Signage Experts Group (DSEG) is an impartial, agnostic, and vendor neutral organization providing professional industry certifications and recognition for participants at all levels in the digital signage industry. DSEG is served by a Board of Advisors made up of leading members of the digital signage community including writers, consultants, trade associations, and end users. DSEG Certification programs are embraced and adopted by trade associations and major distributors and manufacturers.

Spire Capital Invests in @VectorMedia

December 1st, 2016

Maddie Cotterill

Spire Capital, a New York based private equity firm specializing in investments in the media and communications, business services, information services and education sectors, this week announced its investment in Vector Media.

Vector Media, headquartered in New York, NY, provides its clients with impactful and meaningful brand interactions through its unique platform of double decker transit spectaculars, airport shuttles, custom-route vehicles, street furniture, taxi media, digital advertising, bulletins, building wraps, printed publications and its rapidly expanding experiential marketing division.

Vector’s current national footprint includes over 16 of the most highly sought after U.S. DMAs, including New York City, Los Angeles, Chicago, San Francisco, Philadelphia, Miami, Dallas, Boston, Houston, Washington DC, Austin, San Diego, San Antonio, Atlanta, and Las Vegas. Additionally, Vector’s network includes custom-route opportunities for Large Format Transit Spectaculars in nearly every city in the United States and Canada.

Bill Schwartz, Vector’s founder and an industry veteran with over thirty years of experience in Out-of-Home media said “Spire brings a wealth of experience and a proven track record of successfully fueling rapid growth in the media sector”.

Andy Armstrong, one of Spire’s general partners, will be Chairman of Vector’s Board of Directors. Anthony Cassano, Principal at Spire Capital and Kerri McNicholas, Vice President at Spire Capital, will also join Vector’s Board.

Chairman Andy Armstrong said “We are excited to partner with Founder Bill Schwartz and his team as they have built a unique OOH advertising platform with national scale that provides turnkey, one of a kind, large format spectacular campaigns for some of the best brands and agencies in the world.”

Peter J Solomon Company acted as the exclusive sell-side advisor to Vector, working closely with Vector’s management team and shareholders throughout the investment process and Mark Boidman, Managing Director at Peter J Solomon Company told us “In a world where the average person is bombarded by more than 5,000 messages a day, Vector Media’s unique Out-of-Home media platform stands out in a way that is unparalleled,” commented “It’s always on, and cannot be turned off or skipped, resulting in a media channel that is now an essential part of the marketing mix.”

Vector Media was founded in 1998. The company’s current inventory of over 20,000 Out-of-Home faces includes bulletins, street furniture and over 6,000 transit advertising faces, including double decker buses, airport shuttles, custom route coach vehicles, trolleys, jitneys and taxis. Vector Media maintains the only double-decker advertising network in North America, which includes inventory in New York, Chicago, Los Angeles, Las Vegas, Philadelphia, San Francisco, Boston, Washington, DC, Houston, Miami, San Diego, San Antonio, Phoenix, Austin and Dallas. Vector’s rapidly growing experiential division, VM2, integrates its out-of-home assets with dynamic brand experiences and its publishing arm produces two of the top travel and lifestyle magazines in New York.

The Advertising Club of New York’s 9th Annual #OOHNow Recap

November 30th, 2016

Guest Contributor, Anne Judge

The Out of Home industry’s thought leaders came together on November 29, 2016 at Chelsea Pier 60 for discussions with an overarching theme titled ‘Contextual Connections and The Evolution of OOH’s Value Proposition’. The age of rapid technological acceleration is here, which presents challenges to keep up but also brings richer consumer data and the ability to impart more meaningful interactions with brands. Speakers addressed how these momentous forces will continue to drive increased demand for contextual relevancy. Today’s technologies advance the industry with abilities to gather deeper consumer insights; layer on ‘wow’ elements; and deploy credible measurement in real time or post campaign. Specifically, the event opened with the acknowledgement that segmentation has evolved to become more precise and easier to hone, and thus must be embraced by the industry and brands to “reach the right audience at the right place at the right time.”

Read the rest of this entry »

Commerzbank Targets German Passengers w/ Dynamic #DOOH

November 29th, 2016

Maddie Cotterill

Germany’s second largest bank have launched an innovative dynamic digital campaign across Heathrow Terminal 5’s gateroom digital network, targeting passengers flying to Germany.

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Commerzbank will be the first advertiser to utilise the Gateroom network’s dynamic capabilities to run tailored content to a targeted audience group at specific times throughout their campaign. By utilising Heathrow API data, JCDecaux’s SmartContent system will identify the specific gaterooms flying to the following German destinations; Berlin, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich and Stuttgart.

Once announced as open, Commerzbank’s advert will be displayed in German in the relevant gaterooms while the others remain in English, ensuring only a specific German audience is targeted with the personalised message.

This is a simple but effective way for Commerzbank to capture the attention of their audience and stand out from the competitive clutter. When an advert is displayed in the native language of the passenger, they are more likely to notice the ad, engage with the message and have a more favourable perception of the brand serving it. Personalised content is proven to engage with audiences on a deeper level, through increased perception, awareness and memorability.

Steve Cox, Marketing Director, JCDecaux Airport told us “We’re delighted that Commerzbank have chosen to utilise the unique dynamic capabilities of Heathrow’s digital network. Gaterooms are a fantastic place for brands to effectively engage their audience due to the high dwell time and receptive mindset of the passengers. We hope to see more brands follow in the footsteps of Commerzbank and amplify their digital campaigns through the use of live data.”

The dynamic campaign will run for two weeks and was booked through JCDecaux Airport by Dentsu Aegis.

Subway Stations Become Digital Holiday Storefronts Via On the Go Kiosks

November 29th, 2016

Maddie Cotterill

Just in time for the holidays, Intersection is teaming up with the New York Transit Museum, one of the city’s leading cultural institutions, to once again transform subway stations into interactive digital pop-up shops, enabling millions of daily commuters to browse and purchase transit-themed gifts via the MTA’s On the Go kiosks as they wait for trains.

Demonstration of New York Transit Museum Holiday Gift Guide on an OTG kiosk on Tue., November 22, 2016. Photo: Marc A. Hermann / MTA New York City Transit

Demonstration of New York Transit Museum Holiday Gift Guide on an OTG kiosk on Tue., November 22, 2016.
Photo: Marc A. Hermann / MTA New York City Transit

Beginning Nov. 25 and running through the holiday season, the Transit Museum Gift Guide will be live across 161 kiosks in 34 stations across New York City, including major hubs like Grand Central, Union Square, and Fulton Street. Transit customers can browse products, including apparel, collectibles, children’s toys, and more, and push a selected product to their smartphones via text message or email to seamlessly complete the purchase—all while waiting for their train. The campaign, which celebrates the museum’s 40th anniversary, is expected to reach more than two million customers daily.

Damian Gutierrez, Strategy Lead at Intersection told us “Engaging consumers today is about meeting them where they are. With millions of New Yorkers and visitors navigating the City during the holiday season, public transit is the perfect venue to reach them. This campaign is just another example of how innovation in advertising can drive revenue for the MTA while improving the experience for customers across the board – in this case, creating an opportunity to shop for fun transit products while actually in-transit.”

Demonstration of New York Transit Museum Holiday Gift Guide on an OTG kiosk on Tue., November 22, 2016. Photo: Marc A. Hermann / MTA New York City Transit

Demonstration of New York Transit Museum Holiday Gift Guide on an OTG kiosk on Tue., November 22, 2016.
Photo: Marc A. Hermann / MTA New York City Transit

The Transit Museum Gift Guide comes on the heels of a record-setting interactive New York Lottery campaign enabling customers to play Tic-Tac-Toe against MTA riders in other stations in real-time in a first-of-its-kind interactive ad developed by Intersection. Generating the highest engagement ever seen on Intersection’s kiosks during its two-week run, customers played more than 90,000 times, with nearly 50,000 users opting to play again after their first go.

Regina Asborno, Deputy Director of the New York Transit Museum said “This is a fantastic way to browse the Museum’s collection of gifts and choose something for that special someone. Displaying our holiday merchandise on the OTG kiosks in an interactive format brings the catalogue to life and makes that subway wait time just that more productive.”

As part of a public-private partnership with the MTA New York City Transit, Intersection developed and built the On the Go kiosks, which provide countdown to arrival, one-touch visual directions based on real-time train status and neighborhood maps. All of these services are paid for by advertising on the kiosks’ dynamic, contextually relevant advertising platform that offers programmatic, place-based video, transactional and interactive capabilities.

Demonstration of New York Transit Museum Holiday Gift Guide on an OTG kiosk on Tue., November 22, 2016. Photo: Marc A. Hermann / MTA New York City Transit

Demonstration of New York Transit Museum Holiday Gift Guide on an OTG kiosk on Tue., November 22, 2016.
Photo: Marc A. Hermann / MTA New York City Transit

The New York Transit Museum, one of the city’s leading cultural institutions, is the largest museum in the United States devoted to urban public transportation history and one of the premier institutions of its kind in the world. The Museum explores the development of the greater New York metropolitan region through the presentation of exhibitions, tours, educational programs and workshops dealing with the cultural, social and technological history of public transportation. Since its inception forty years ago, the Museum – which is housed in a historic 1936 IND subway station in Downtown Brooklyn – has grown in scope and popularity. The New York Transit Museum operates a Gallery Annex in Grand Central Terminal that presents changing exhibitions. As custodian and interpreter of the region’s extensive public transportation networks, the Museum strives to share through its public programs their rich and vibrant history with local, regional, and international audiences.