JCDecaux Wins HKL Metro Contract

December 5th, 2025

Adrian J Cotterill, Editor-in-Chief

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced that following a competitive tender, it has been awarded an eight plus two year contract with Helsinki City Transport Authority (HKL) and Länsimetro Oy to operate all advertising spaces in Helsinki and Espoo metro stations.

Jean-François Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said “We are very pleased to continue our long-lasting advertising partnership with HKL and Länsimetro Oy. With iconic large format displays, the metro station network will become a true showcase for DOOH media in Finland. Combined with our broad and exclusive nationwide street furniture network including 59 cities and municipalities, JCDecaux will deliver exceptionally strong audiences to both national and local advertisers.”

Starting from July 1st, 2026, the new contract continues the strong partnership between JCDecaux, HKL and Länsimetro Oy, which started in 2009.

The metro line in Finland’s capital city Helsinki and in the second largest city Espoo, attracts over 1 million commuters weekly and is the backbone of public transportation.

JCDecaux will build a state-of-the-art advertising inventory equipped with the latest technologies in 30 metro stations. The new LED screens will be integrated into the subway environment and provide an unprecedented ad experience.

Four New Hires At @Veridooh

December 5th, 2025

Tristan Cotterill

Veridooh has made four global hires as it continues its aggressive international expansion across North America, the UK and elsewhere.

The new appointments span sales, operations and marketing, strengthening the company’s leadership bench with talent drawn from DoubleVerify, Talon, Clear Channel, Adstream and other major industry players.

In the US, Veridooh has appointed Drew Weicker as Head of Agencies and Client Partnerships (North America) and Lindsay Leskanic as Account Director (North America).

In the UK but with global remits, Veridooh has hired Zoe Jones as Marketing Director and David Divehall as Operations Director.

  • Drew brings more than two decades of digital sales and strategy experience, including nine years at DoubleVerify, where he rose to lead North American sales and played a key role in the company’s journey from growth-stage startup to publicly listed business.
  • Lindsay brings a strong background in out-of-home, having driven client strategy across luxury fashion, finance, and CPG categories during her time at Talon. Her experience bridging creative ideas with measurable OOH outcomes is expected to support Veridooh’s growing US footprint.
  • Zoe has more than 20 years of media experience, including senior roles at Digital Cinema Media and Clear Channel before founding her fractional marketing agency, The Zoder Collective, in 2021.
  • David will lead operational launch and service delivery across multiple markets. He spent 14 years at Adstream (now Extreme Reach), most recently as Global Operations Director, where he specialised in standardising workflows and scaling complex global operations.

Veridooh Co-founder and Co-CEO Mo Moubayed said that the calibre of the new hires reflects the strength of the company’s mission and momentum.

Transforming the Airport Advertising Experience

December 5th, 2025

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor’s Airports Division, part of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced that after a competitive procurement process, it was chosen as the new partner for Hollywood-Burbank Airport (BUR) to launch a state-of-the-art, digitally-driven media network. The new eight-year partnership and implementation of a dramatically reimagined advertising and sponsorship program coincides with the airport’s long-awaited Elevate BUR project – an all-new terminal facility scheduled to debut in October 2026.

BUR is one of Southern California’s most convenient and vibrant gateways and is steps from the world’s leading studios, entertainment brands and creative companies. Clear Channel’s idea is to elevate the airport’s media environment to mirror that creative energy and extend brand storytelling from the terminal to the city streets and highways throughout the market.

Clear Channel’s Airports team will create an immersive, Hollywood-inspired experience through:

  1. Digitally Driven Media Network: A nearly 100% digital platform featuring themed design elements—like gold-trimmed frames evoking the glamour of Hollywood’s golden age—seamlessly integrated into BUR’s terminal architecture.
  2. Anamorphic & UHD Displays: High-resolution screens capable of 3D anamorphic content and ultra-high-definition visuals strategically placed in key terminal zones.

Through this competitive win and new partnership, Clear Channel Outdoor will offer advertisers a powerful dual-channel opportunity to reach business and leisure travelers. With a robust roadside presence across the Los Angeles metro area, including digital and printed billboards on key routes connecting to Burbank, brands can now engage travelers both in the air and on the ground—delivering continuous visibility from arrival to exploration, including along the coveted Sunset Strip.

This integrated network provides advertisers the ability to:

  • Surround consumers at every touchpoint—from the airport terminal to city streets.
  • Leverage dynamic, data-driven campaigns across high-resolution digital displays and billboards.
  • Deliver brand consistency through unified creative and contextual targeting across environments.

As the Elevate BUR project offers a modern new terminal that provides a premium level passenger experience, Clear Channel’s media transformation will help BUR become a destination for brands eager to captivate audiences in motion. The new terminal will offer a variety of options for shopping and dining, upgraded restrooms, and more room to move about. A new ticketing lobby, baggage screening system, and updated TSA checkpoint will make it easier to get to the gates. For arriving passengers, a new baggage claim area will deliver an even smoother journey to their destination.

“Our vision is to turn Hollywood Burbank Airport into an iconic and immersive media showcase that celebrates the creative spirit of Los Angeles,” said Morten Gotterup, President, Clear Channel Outdoor Airports Division. “We’re combining design, technology, and storytelling to deliver premium opportunities for both national and local advertisers to reach travelers in meaningful, memorable ways.”

Hollywood Burbank Airport is in the final stages of constructing its new passenger terminal that will completely replace the current facility with a modern and even more convenient terminal, including 355,00 square feet filled with new and modern features surrounding the 14 gates as the safety and comfort of passengers and employees is top priority. The new facility design includes added distance between airport runways and the terminal building. It also includes updates to meet current earthquake design and ADA accessibility standards. Passengers will also have a new parking structure with EV charging and a new on-airport access road.

Ramesh Jayaraman Joins @Daktronics

December 5th, 2025

Adrian J Cotterill, Editor-in-Chief

Daktronics, Inc. (NASDAQ-DAKT) this week announced the appointment of Ramesh Jayaraman as President and Chief Executive Officer, effective February 1, 2026.

Upon approval by the Board of Directors, he will also become a director of the Company, at which time Director and former Chairman, President and CEO Reece Kurtenbach will step down from the Board. Brad Wiemann will continue to serve as Interim President and CEO through the Company’s third fiscal quarter, which ends January 31, 2026.

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December’s WE.DOOH @DPAAOrg Webinar

December 5th, 2025

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, will hold its next Leadership webinar on Developing the Perfect Pitch next week on Tuesday December 9 at 8am PT/11am ET/4pm GMT.

The webinar will lay out a step-by-step framework for refining both elevator and capability pitches.

The session will be introduced by Vicky Land, Sr. VP Communications & Brand for Barry’s Bootcamp, and will conclude with a panel of DPAA members, including Kyla Francis, Group Director at APEX Exchange, and Elizabeth Johnson, CEO, Pathformance.

DPAA’s Leadership Series webinars are led by Jenn Wiley, subject matter expert for WE.DOOH and founder of Wet Cement.

“Whether you’re pitching a client or presenting to a partner, this end-of-year leadership webinar is for you,” said Barry Frey, President and CEO of DPAA. “We are also thrilled to welcome our new advisory board members representing retail and healthcare media – two important areas for the future growth of our industry.”

You can register for the webinar here.

Two New Outfront Leadership Key Hires

December 5th, 2025

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media (NYSE: OUT) this week announced two key hires to its leadership team. Former Twitter exec Stacy Minero has joined as Chief Marketing & Experience Officer and former Verizon exec Abhi Vyas as Vice President, Performance Marketing.

Stacy Minero, Chief Marketing & Experience Officer

These appointments were announced by recently appointed CEO Nick Brien as OUTFRONT advances its vision for a new era of in-real-life (IRL) marketing.

He told us “Stacy brings deep expertise in brand building and cross-platform storytelling to the team, along with a sharp understanding of how media, marketing, and technology intersect to shape modern brands. Her unique background will accelerate OUTFRONT’s leadership in IRL marketing and strengthen how we help brands show up in culture, connect with communities, and create the kinds of real-world moments that matter.”

  • At Epic Games, Stacy helped shape global marketing strategy for Unreal Engine, leading cross-industry campaigns that showcased how the technology powers creativity across entertainment, design, and live experiences, while helping accelerate product adoption and commercial growth. At Twitter, she launched and led Twitter ArtHouse, elevating creators to produce standout brand campaigns and contributing to the growth of Twitter’s advertising business by positioning the platform as a vibrant destination for video and global conversation. Earlier in her career at Mindshare and Mediavest, she guided cross-platform campaigns for American Express, Coca-Cola, P&G, and Hershey, blending TV, digital, social, out-of-home, and experiential to build impactful brand moments. Minero brings a bold, modern vision for brand building—experience that will help elevate OUTFRONT’s voice and deepen how brands connect with audiences in meaningful ways.
  • Abhi Vyas is described as a visionary digital marketing executive with a demonstrated history of driving transformative growth at the intersection of technology and consumer engagement. His expertise lies in using AI-driven personalization and data to reach targeted audiences and shape brand narratives in ways that are both authentic and effective, leading to significant increases in conversion and customer engagement.

Recent OUTFRONT partnerships reflect how marketers are using OUTFRONT’s canvases to spark cultural impact. With Google DeepMind, OUTFRONT supported “Imagine If…”, which turned New York City subway stations into an AI-powered art gallery. In Los Angeles, Steph Curry‘s team used OUTFRONT’s placements to promote his book “Shot Ready” with a billboard aligned to the moon’s path, generating widespread intrigue and social conversation. OUTFRONT is also preparing to support major cultural moments in 2026, including the Super Bowl and the World Cup.

TRISON Acquires Pioneer Group

December 5th, 2025

Adrian J Cotterill, Editor-in-Chief

TRISON yesterday announced the acquisition of Pioneer Group, a multi-service provider of Audio-Visual solutions, Network infrastructure and Electrical services with a strong reputation in supporting quick service restaurants and stadia as well as retailers and corporate clients.

Alberto Caceres Tejedor, Global CEO of TRISON told us “This strategic acquisition underscores our unwavering commitment to global growth and to delivering customer experience solutions that profoundly and measurably influence our clients’ businesses. We aim to provide not only exceptional quality solutions but also unparalleled customer service. By joining forces with the talented team at Pioneer Group, we are poised to unlock even greater value for our customers and accelerate our journey towards sustained growth in the UK and beyond”.

This acquisition continues the work TRISON is focused on, expanding its offerings by leveraging the expertise that Pioneer Group has gained over its 14 years in business. Pioneer Group has a strong client base that includes well-known names such as KFC, Joe and The Juice, and numerous Sports clubs.

Paul Childerhouse, Joint Owner, Pioneer Group said “Joining TRISON will allow us to leverage impressive resources, scale our offerings, access new global opportunities and support clients with an even wider range of more comprehensive solutions, while continuing to serve them with the same dedication that our fantastic team has delivered over the past 14 years. As Joint owners of Pioneer Group, Mark Childerhouse and I see this as a tremendous opportunity for the team to develop and grow”.

The acquisition, which was completed on December 1, 2025 represents a significant step in TRISON’s strategy to continue its rapid growth and to provide its growing client base with the best service levels in the industry.

Peter Critchley, UK CEO of TRISON said “We have closely observed Pioneer Group’s growth over the past few years, and we are genuinely impressed by their solutions focus and strong client retention rates. As a company with ambitious goals for continued expansion, we believe that Pioneer Group is the perfect match for us. Their expertise aligns seamlessly with our strengths, and their impressive portfolio of clients speaks volumes about their capabilities”

Pioneer Group were advised by CN Strategic Advisors on the transaction with legal counsel provided by Browne Jacobson. TRISON were advised by Nockolds and EY.

OUTFRONT Announces Local Business Sweepstakes

December 4th, 2025

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media Inc. (NYSE: OUT) has announced its Local Business Sweepstakes.

Beginning this week, any new local business or small agency located in Atlanta, Boston, Chicago, Dallas–Fort Worth, Detroit, Houston, Los Angeles, Miami–Fort Lauderdale, the greater New York City area (including New Jersey), or Phoenix to register is guaranteed USD 500 in media credit toward a qualifying campaign of USD 2,000 or more, and will get a chance at one of 10 grand prizes, each consisting of USD 10,000 of media credits, to make their out of home  advertising dreams come to life across 10 cities.

OUTFRONT is also including creative services for the 10 grand prize winners, with access to its award-winning in-house creative agency, OUTFRONT STUDIOS. Interested parties can enter here**.

“Local small businesses are more important than ever and a key part of the connective tissue that makes our communities thrive,” said Liz Rave, Vice President Marketing at OUTFRONT. “We’ve designed this program not only to support business growth during the holiday season, but to strengthen our relationships within the markets where we have a meaningful presence.”

Winners will be announced in January, with campaigns set to run in the first quarter of 2026.

**NO PURCHASE IS NECESSARY TO ENTER OR WIN. Void where prohibited. Open to new OUTFRONT advertisers only. Subject to Official Rules.

Vision Australia’s Carols by Candlelight

December 4th, 2025

Tristan Cotterill

Digital outdoor media leader QMS is continuing its partnership with Vision Australia’s Carols by Candlelight presented by AAMI, supporting the 88th staging of Australia’s most cherished Christmas tradition at Melbourne’s Sidney Myer Music Bowl on Christmas Eve.

QMS has partnered with the iconic event, which raises much-needed funds to support blind and vision impaired children across Australia, for four consecutive years as part of its Q-Cares commitment to supporting community.

As one of the media partners for Carols by Candlelight, QMS will showcase Vision Australia’s campaign across its premium digital large format network as well as The Convenience Network at 7-Eleven locations throughout Sydney, Melbourne and Brisbane, helping to drive awareness, boost ticket sales and encourage donations for children and families living with blindness or low vision.

QMS Chief Operating Officer, Sara Lappage, told us “We’re incredibly proud to be supporting Vision Australia’s Carols by Candlelight for the fourth year in a row. This beloved Australian celebration brings the nation together at this special time and makes a real difference to the lives of children and families across the country. Vision Australia’s work in providing specialised services to children who are blind or have low vision is more important than ever, and we’re honoured to help amplify their message and support their largest annual fundraiser. It’s a partnership that truly reflects the spirit of giving and QMS is delighted to be part of it.”

Nine Network will broadcast the spectacular show live from 8.00pm AEDT on Christmas Eve. Vision Australia Radio will also provide professional audio description through its local stations and online.

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Airtame Launches Airtame 3

December 4th, 2025

Andrew Neale

Airtame, the all-in-one platform for screen sharing, video conferencing, and digital signage, has unveiled Airtame 3, its most powerful device to date.

Designed for seamless collaboration across classrooms and meeting spaces alike, Airtame 3 brings new levels of speed and simplicity to shared environments – combining all the tools educators and organizations need for smarter, distraction-free learning and collaboration.

“We’ve always believed technology in shared spaces should feel invisible – it should just work,” said Jonas Gyalokay, Co-founder of Airtame. “With Airtame 3, we’ve doubled down on that promise. It’s faster, easier to deploy, and built to scale – so IT teams and end users alike can focus on what actually matters: connection and collaboration. We’ve spent more than a decade working with schools and enterprises to understand what really matters in shared spaces. People want technology that fades into the background so they can concentrate on teaching, learning, and collaborating. Airtame 3 reflects that mindset. It’s powerful, reliable, and designed to make every shared screen feel effortless to use”.

Airtame 3 combines the simplicity of wireless screen sharing and video conferencing with the reliability of enterprise-grade hardware. It directly integrates with Microsoft Teams, Zoom, Google Meet, and Webex, enabling seamless collaboration without extra software – just walk in and connect. Join a call in under two seconds, load a custom background in less than a second, and share your screen in 4K – all powered by Airtame’s most advanced architecture yet, designed to keep every class and meeting running smoothly.

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