And The #PlayWithOurPixels Winner Will Be?

September 20th, 2014

Adrian J Cotterill, Editor-in-Chief

There has been a record number of entries for Ocean Outdoor’s Art of Outdoor creative competition.

Art of Outdoor 2014 Judging Material 470

All of the judges will have now received a rather thick padded envelope, containing much of the material for ‘judgement day’ this Thursday September 25, 2014 in London.

We spy 21 entries for the Creative Techniques category and a massive 47 entries for Interactive.

If you are interested in attending the Awards Ceremony, taking place Thursday October 9, 2014 at London’s IMAX in Waterloo, you need RSVP to digitalawardsceremony@oceanoutdoor.com

The audience will be rewarded with a free breakfast, ‘free’ ideas, a free copy of our book DOOH INSIGHTS: The Best of 2014, a truly great networking opportunity and of course the winners will be revealed by 10:30am (so you can all shoot off afterwards and do your day jobs!).

Whether you are an advertising agency, content company, media planner or buyer, network media owner or industry supplier, this really is an event in the UK NOT to be missed!

Digital Signage 4 Employee Communications, October 8, 2014, London

September 19th, 2014

Adrian J Cotterill, Editor-in-Chief

Over 160 people registered for our last ‘Employee Communications‘ Thought Leadership Summit (and we had a dozen people on the wait list as well!) and so we are absolutely delighted that we could put on another similar event so soon after.

Cathy Brown

Cathy Brown

The topic of Employee Communications is most definitely a hot one at the moment and is of real interest to both its practitioners and the digital signage industry as a whole.

Now, we even have space in London on Wednesday October 8, 2014 to accommodate those that we had to turn away from the last event.

Digital Signage for Employee Communications, London will look at the pure economic benefits of an effective Employee Communications Strategy and why Digital Signage is rapidly becoming the media of choice for managers wanting to engage with their work force.

We are very excited that Cathy Brown, Executive Director, Engage For Success will keynote the day for us. The latest research from Engage for Success, the national movement for employee engagement, has proven that Employee disengagement clearly contributes to poor productivity. As Cathy did last May she will highlight simple enablers of engagement, along with the barriers to engagement and some straightforward tips that attendees can use immediately to start making a difference in your organisation.

Our list of great and knowledgeable speakers is endless, we also have…

  • The Gatehouse Group, which has published its State of the Sector report since 2009, have loaned us Ian Harris, Head of Content, Gatehouse Group and Ray Edun, Associate Director, Gatehouse Group to take the audience through this report which is an industry–wide census that investigates many of the challenges that internal communicators are facing. They will explore the impact of new and emerging technologies like Enterprise Social Networks and Apps, investigate channel use and where people’s focus should be over the coming months.
  • Peter Critchley, Managing Director, Beaver Group will ask how you can provide important information to your whole corporate team whilst also making it as relevant as a self-directed experience on a mobile or desktop browser. As he says “In a media-rich world, reaching your employees and achieving message retention is an increasing challenge”.
  • Tyson Reed, Creative Services Director, onemedia will discuss the common and unique objectives, and sometimes lack of objectives, that have led onemedia to guide and consult clients accordingly to help them maximise their investment. Tyson will discuss a range of creative and interactive solutions that they have provided to clients such as AutoTrader, BBC, Siemens and BOC which have enabled them to effectively communicate central and departmental messaging to their employees.
  • Matthew Mackaness, Asset Development Director, ECNlive will present some case studies of great usage at Citibank, Channel 4, UPS and others as he explores why ‘Office Media’ has grown in impact and importance.
  • Heather Wagoner, Head of Internal Communication and Engagement with the London Underground will tell attendees how to identify the influencers and create messages that change minds. She says “How do you know when you’ve achieved the right level of positive momentum? And how do you ensure stakeholders remain committed to your cause and act as advocates on your behalf in a world of competing priorities?”.
  • World renowned corporate communications expert Chuck Gose is going to help the audience gain a better understanding of what’s currently going on with employee engagement and will once again take his listeners back to the high school classroom to relearn some basic principles of engagement.
  • Lastly, Amigo Digital’s Alex Hughes is going to interminably quote Tyler Brule whilst explaining ‘How to Make an Entrance’. Alex explains that the opportunity to reinforce a brand has moved on significantly from traditional marketing and branding promotional routes and one of the ways businesses are harnessing these opportunities is through the use of large scale Video or Media Walls in corporate or shared areas.

Tickets cost GBP 195 and you can register here.

And of course you can and should, follow our of speakers on twitter as well;

@chuckgose @Heather_Wagoner @BeaverGroup @PeterCritchley @rayedun @gatehousegroup @AmigoDigital @cathyab @engage4success @onemediauk @ECNlive

Enroute Media Ventures Tango Uniform?

September 19th, 2014

Adrian J Cotterill, Editor-in-Chief

DailyDOOH Towers’ servers saw a significantly large amount (well over two dozen) of email gone aways today.

Of the many that came back at us, we noticed ALL who were listing as being with Enroute Media Ventures being returned.

Looks like http://www.enroutemedia.net/ has gone offline as well.

How To Make An Entrance

September 19th, 2014

Alex Hughes

I will likely expand on this post when I am sure everything down here in Cardiff is all running smoothly…

How to make an entrance 2 470

This is actually, a great example of ‘How To Make A (Simple) Entrance’. The client didn’t want to spend big, but still thought it worth their while purchasing four Christie 55″ screens and employed Amigo to put the best content we could on the video wall for a fixed fee.

Note how we managed to hide any sign of (even the smallest) bezels by creating content that used (white) lines to create an on-screen mosaic.

Delphi To Show New Camera-Based Vehicle Timing System At FSTEC

September 19th, 2014

Gail Chiasson, North American Editor

Delphi Display Systems Inc., Costa Mesa, California-based company offering consumer engagement and business optimization technology solutions for the food service and consumer retail markets, has released details on the introduction of its new Insight Track VR+ drive-thru speed of service optimization solution that uses digital cameras and state-of-the-art image processing software to detect, track and time vehicles from the time they enter the property until the time they leave.

Especially of interest for the QSR restaurants offering drive-thru service, the Track VR+ solution will be on display at FSTEC from September 22-23 at the Sheraton, New Orleans.

Read the rest of this entry »

Terry Tollison Joins Almo

September 19th, 2014

Gail Chiasson, North American Editor

With Glantz Dynamic Solutions business taken over by Almo Professional AV, Terry Tollison, former sales manager for Glantz, is now Almo’s new business development manager for the traditional sign market.

Tollison brings over 30 years of experience in sales, sign production, manufacturing and leadership positions within the sign industry. Prior to Glantz, he held sales positions at Custom Sign Images, Inc., A&W Sign Company and Reece Supply Co. he also was president and owner of Custom Sign Images Inc. Tollison is a Digital Signage Certified Expert.

“We can now take our leadership and expertise in digital signage directly to the static signage market to help these resellers and integrators incorporate dynamic solutions into their businesses,” says Sam Taylor, Almo executive vice-president and COO. “The addition of Tollison to our specialized BDM team will help make this transition smooth and seamless. We intend to support  Glantz’s customer base in the sign industry with the same high level of service and support that Glantz provided in the past.”

Tollison will be on hand to meet partners during the fall leg of Almo’s E4 AV Tour, taking place in Boston on Oct. 3 and Washington on Oct. 17.

Will Doug Albregts Be Returning To NEC?

September 19th, 2014

Adrian J Cotterill, Editor-in-Chief

One rumour that has been circulating around North America is that Doug Albregts, President, Sharp Imaging and Information Company of America may be in line for the vacant position at the top of NEC Display Solutions in North America.

Doug started his career at NEC Display Solutions and rose to the position of Senior VP, Marketing, Sales and Business Development, before leaving back in July 2007. He was with NEC for almost 12 years.

Olaf Bujard Joins @ScalaInc

September 19th, 2014

Gail Chiasson, North American Editor

Olaf Bujard has joined Scala as new area sales manager for Germany.

Olaf BujardReporting to Damon Crowhurst, sales director EMEA, Bujard is responsible for building on and further expanding Scala’s leading digital signage position in Germany.

A communications and marketing expert, Bujard joins Scala from Medialis Marketing GmbH, where he served as CEO for the past 20 years. As a founding member of the company, he was directly responsible for its success.

“Bujard’s extensive knowledge about the digital agency landscape is a true asset,” says Crowhurst. “He certainly understands the industry, the key role that digital signage has to play within a client’s Omni channel strategy. He is tasked to ensure that traditional agencies know and understand the Scala solution offering, and the value it can bring their clients. His passion for digital communications combined with his entrepreneurial personality make him the perfect match for Scala.”

In his new role at Scala, Bujard will be working in partnership with Klaus Hofmeier to meet the growing needs of the German market.

In addition, Natalja Böhm expands her previous responsibilities to include Austria and Switzerland.

“Natalja did an exceptional job in the Eastern European markets and I’m convinced she will continue her successful record into her new markets,” says Crowhurst.

He says, “With these new hires and focus into the DACH territory as a whole, we are supporting the growth that our partners are experiencing, as well as ensuring that the skill set we bring to retail is optimized for the nature of the engagement, particularly with regards analytics and ROI. With this investment in growing the team, we anticipate seeing Germany replicate the headline growth that we have seen in markets such as Norway, Italy and the UK.

“In addition, the appointment of Bujard gives us the possibility to increase our efforts towards Smart Signage Platforms and the partnership with Samsung. He will be the technology lead on SSP for us in DACH.”

Meanwhile Helge Haarig, previously responsible for Sales in the German market until 2013, has transitioned very effectively into his role as strategic accounts project manager. In this new position he is responsible for large-scale enterprise projects on global accounts, directly supporting Scala’s Platinum Partners.

The Art of Outdoor Awards Ceremony

September 19th, 2014

Adrian J Cotterill, Editor-in-Chief

DOOH Insights2014-colour_coverHere’s a chance to celebrate five years of inspiring Digital Out of Home creativity, hear from Ocean Outdoor’s judging panel and see the 2014 competition winners on the UK’s biggest cinema screen, the IMAX Waterloo in London.

Ocean CEO Tim Bleakley told us “Record entries, most exciting brands and innovations yet, all we need now is a record attendance at the IMAX to match, for the fifth anniversary of our annual Digital Creative Competition”.

Attendees on Thursday October 9, 2014 also get a free breakfast, ‘free’ ideas, a free copy of our book DOOH INSIGHTS: The Best of 2014, a truly great networking opportunity and (probably better still) everyone is free for their day job by 10:30am as well!!

Whether you are an advertising agency, content company, media planner or buyer, network media owner or industry supplier, this really is an event in the UK NOT to be missed!

RSVP to digitalawardsceremony@oceanoutdoor.com

Captivate Partners With xAd For Multi-Screen, Location-Based Marketing Solution

September 18th, 2014

Gail Chiasson, North American Editor

Captivate Network, New York-based in-office video media network, has formed a strategic partnership with xAd, the global location marketplace, to help advertisers reach affluent and elusive professionals at multiple touch-points throughout the workday.

captivate logoIn a move that seamlessly integrates digital place-based and mobile ad delivery, this alliance provides advertisers with an additional platform to engage Captivate’s valuable at-work audience at the point of consideration and conversion. Through complementary mobile display ads targeted at Captivate buildings, brand messaging is reinforced to professionals who have been exposed to Captivate’s in-office elevator screens and lobby displays.

Ad delivery is 100% location-verified, based on the longitude and latitude of Captivate’s 1,800 office buildings in both the US and Canada. xAd brings Captivate’s clients the ability to not only amplify their advertising message via mobile devices but to provide viewers with a means to interact and respond.

“Advertisers are looking for integrated solutions that engage viewers and drive measureable behavior,” says Dan Levi, chief marketing officer, Captivate Network. “Through xAd’s SmartFencing technology, Captivate now offers advertisers a one-stop shop for multi-faceted campaigns that are proven to build brand awareness and impact consideration & purchasing behavior. We couldn’t be more impressed with the xAd team and their technology-driven solutions and are thrilled to be partnering with them.”

“xAd’s location targeting solutions provides a way for advertisers to amplify the reach of their out-of-home advertising with precise location-based mobile campaigns,” says Dan Hight, vice-president of platform sales at xAd. “Through this combination, Captivate allows advertisers to more effectively reach their target audience by extending their message to multiple screens.”

Soft-launched in August, this innovative service has piqued the interest of media agencies and Captivate has already activated this mobile-targeting campaign extension for select clients.

“The partnership between Captivate and xAd brings advertising clients an integrated solution that fully engages an audience of high-value, hard-to-reach professionals,” says Ray Rotolo, COO at Posterscope USA. “It reinforces the evolution from buying screens to activating audience interaction via digital place-based media. The integration of mobile also allows advertisers to start to provide performance metrics that can be used to incorporate digital place-based media into attribution models.”

In addition to operating its in-office news and information screens, Captivate offers workplace research and provides ongoing insights into the changing nature of work and the workplace. Professionals are increasingly making purchase decisions during work hours, creating opportunities for both B2B and consumer marketers.

Known for its vast network of 12,000 elevator and lobby displays located in 1,800 premier office buildings across North America, Captivate Network connects advertisers with 12 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and Gannett.

xAd is the global location marketplace bringing together buyers and sellers of ad targeting solutions focused on driving in-store traffic and sales. The company is uniquely focused on capturing in-store visitation behaviors for ad targeting, insights, and measurement solutions. The first to visualize real-time foot traffic, xAd customers include 1.5 million advertisers – including direct brand relationships, agencies, ad networks, and other demand side media companies.