Adrian J Cotterill, Editor-in-Chief
Jamie Bugler has joined Samsung’s European Display team as Retail & Digital Out of Home BDM at Samsung Electronics.
He will be responsible for leading their Outdoor Display product line-up and will report to Damon Crowhurst.
Adrian J Cotterill, Editor-in-Chief
Paul Wallace of Cedar Park joins Wilkins Media, in Austin, Texas as Director – Client Partnerships. We understand that he will service the entire country for Out of Home (OOH) and Experiential advertising.
He has been in the OOH advertising industry for nearly 20 years – most recently just over 18 years with Lamar Advertising and is one of the most seasoned veterans among outdoor account executives in North America.
We know that whilst Paul Wallace uses a variety of online tools to generate business, he also believes in picking up the phone and meeting with clients to learn what their goals are, establish a joint plan on how to increase their business and maximize their bang for the buck!
AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.
They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.
Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.
Here are this week’s selection of #AVjobs from them…
Adrian J Cotterill, Editor-in-Chief
Intersection announced this week that digital agency veteran Jim Butler will take the helm of its Consulting & Solutions division as President.
In this new role, Jim Butler will lead the team working with cities, airports, major real-estate developments, and retail destinations to deliver enhanced consumer experiences and smart technologies, and create the next generation of solutions to power connected communities.
Ari Buchalter, Chief Executive Officer of Intersection told us “Throughout his career, Jim has partnered with global organizations to help them harness digital innovation to deliver transformative real-world impact. His experience in applying experiential design and technology to solve business challenges, alongside his demonstrated leadership in scaling organizations, will help position us to capture growth and deliver new solutions and products to our customers.”
Butler will oversee a team of strategists, designers, engineers, and product managers who pair human-centered insights with cutting-edge technologies resulting in innovative approaches, products, and solutions that drive personalized brand experiences and customer loyalty. Intersection Consulting & Solutions clients include Related’s Hudson Yards, the largest private real estate development in U.S. history, Port Covington, a 250-acre mixed-use community being developed by Sagamore Development within the core of Baltimore, and Caruso, developer of iconic retail environments such as The Grove in Southern California.
Butler previously served as President of Isobar US, an award-winning experiential design and technology agency in the Dentsu Aegis Network. While at Isobar, Butler led digital transformation initiatives for major global enterprises and drove the evolution of his own organization from a marketing services vendor to a technology solutions provider recognized by Forrester for digital-experience strategy, implementation, and integration capabilities. Prior to Isobar, Butler was Senior Vice President of Roundarch and was instrumental in driving the growth of that business, leading to the agency’s sale to Aegis Media in 2012. Earlier in his career, Butler led the financial services practice at Razorfish, building on his many years as a CIO and as a software engineer.
Adrian J Cotterill, Editor-in-Chief
Digital OOH production and creative technology company, Grand Visual, has hired David Bowry, who joins as production director, and Ben Clissen, who starts as senior producer, both will be working out of the London office.
Neil Morris, founder and CEO at Grand Visual, told us “I’m delighted to have Bowry and Clissen onboard. With their strong technical and gaming backgrounds, they are ideally placed to reinforce Grand Visual’s already broad-based skill set, and help us to steer clients and partners through the challenges and opportunities that lie ahead. This is about creating depth and breadth of quality across a diverse digital landscape so that we can continue to innovate in this space.”
Grand Visual is an award-winning production and creative technology company, offering platforms and services that unlock the potential of the Digital Out of Home medium – where digital experiences meet the real, physical world.
Adrian J Cotterill, Editor-in-Chief
Clear Channel Airports, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., this week announced that it has signed a new five-year partnership with an additional five-year option with the Corpus Christi International Airport to provide state of the art advertising solutions.
Fred Segundo, Director of Aviation of Corpus Christi International Airport said “Corpus Christi International Airport plays an important role in the economic vitality of the Coastal Bend region,” said “We are excited about the new advertising program and the investment that Clear Channel Airports is making here at Corpus Christi International Airport. The new program is helping us to modernize the look and feel of the terminal while providing a viable outlet for our business and tourism partners to reach their customers.”
Clear Channel Airports has been the incumbent concessionaire for Corpus Christi International Airport since 2002. With the renewed partnership, Clear Channel Airports will install a dynamic program to improve the passenger experience while providing advertisers valuable coverage. Not only is Corpus Christi a popular tourist destination with its attractive beaches, marinas and museums, it’s a center for petrochemical manufacturing, large-scale fabrication, marine research and maritime shipping, making it an appealing city for national and local brands looking to reach business and leisure travelers.
The new advertising network at CCIA will blend with the modern design and coastal flavor that’s unique to the city of Corpus Christi. The new elements include:
Morten Gotterup, President, Clear Channel Airports told us “For over 15 years, Corpus Christi International Airport has been a valuable partner for Clear Channel Airports and we are thrilled about our new program which will offer vibrant, best in class advertising solutions to brands. Corpus Christi International Airport offers advertisers a highly attractive opportunity to reach affluent consumers and professionals thanks to the region’s progressive growth as a tourist destination and business hub. It’s an opportune time to invest in the future of this energetic city, and we are excited to make the travel experience more entertaining for its visitors.”
The latest advertising network will allow brands to reach over 675,000 annual passengers traveling to the Coastal Bend region of Texas, where tourism generates an annual economic impact of USD 1 billion. Installation of the new advertising network will be completed by July 28, 2017.
Guest Contributor, Nick Mawditt
As the #CannesLions Outdoor awards celebrated a return to simple creative, as well as indulging the consumer experience, it was great to be more involved in Cannes this year, with Talon hosting our own digital media creativity debate at the IAA studio and participating in Clear Channel’s Wednesday session on #DOOH at the Grand Hotel playground.
Both sessions were well attended and raised important issues about how we can focus more on creativity to drive revenues in OOH.
The Cannes Lions Outdoor winners showcased some truly outstanding and simple creative with Twitter’s # brand campaign standing out but perhaps failed to address the agility and context that digital OOH can bring, delivering real and incremental effectiveness.
Adrian J Cotterill, Editor-in-Chief
In a landscape where the health & fitness industry continues to grow and traditional media is experiencing technological disruption, Steve Nash Fitness and ZOOM are, we are told, committed to engaging active lifestyle consumers.
British Columbia’s largest fitness provider, Steve Nash Fitness has over 20 locations – soon to be outfitted with ZOOM’s digital signage and entertainment network. Powered by ZOOM, the digital entertainment network will broadcast customized music video programming, television advertising and venue content through overhead video displays and central sound systems.
Chris Smith, president of Steve Nash Fitness World & Sports Club told us “We continue to re-define the standard gym experience. We know life gets busy, our member’s time spent in our environment is important to us. Our in club Digital Channel is where members will look for information, education, events and schedules.”
Adrian J Cotterill, Editor-in-Chief
Triad Media Group, an LA based media company, has a simple, yet brilliant way to create amazing three-dimensional ads without the need to wear 3D glasses.
Dalius Aurelius CEO of the company told us “After two years of trial and error, we are finally ready to bring this technology into the market. This innovation will give advertisers an extra dimension to convey their message in ways never seen before. After all we live in a 3-dimensional world and that’s how advertising should be”.
Here, they use the trailer’s three-dimensional space to create eye-catching, traffic-stopping, attention grabbing campaigns. With millions of trailers traveling through congested roads, carrying a 3D ad seems to be a brilliant idea.
According to US Highway Performance Monitoring System an average daily traffic on major US highways can reach up to 375,000 cars a day. There are 53% more cars on the road today than 20 years ago and this is increasing by 3% per year. By advertising on trailers they make your message mobile.
Triad Media Group have over 700 trailers in their fleet and they can custom tailor a route to meet even the most challenging marketing goals. The ad space on a 53-foot trailer is equivalent to four standard billboards. To get you even more exposure Triad Media Group highly recommends advertising on all three sides of the trailer.
This Pride season marks 50 years since Parliament first voted to start legalising homosexuality and across the UK, Prides will be marching with a message of hope, acceptance, activism and love.
Ahead of the London parade on July 8, 2017, Pride in London and WCRS have launched a multi-media campaign, celebrating love in all its forms. This ‘Love Happens Here’ campaign will play out in two phases; ‘Hate’ and ‘Love’.
Alison Camps, co-chairman of Pride in London, said “This is the biggest campaign that we at Pride in London have ever undertaken. At a time when anti-LGBT+ hate crime continues to rise in London, it’s vital that we highlight this problem and encourage all those affected to report it to the Met police. But, crucially, this campaign also allows us to look forward with hope, telling the incredible stories of love that make London the thriving and welcoming city we all know. We’re phenomenally grateful to the media owners, production companies and agencies who have donated their time and resources to make this ambitious campaign possible.”
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