Eco-Friendly Mobility Solution @NantesMetropole, @JCDecauxGlobal

December 12th, 2017

Adrian J Cotterill, Editor-in-Chief

JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide and the global leader in self-service bike rental schemes, has been awarded, following a competitive tender, the bike rental and parking contract for Nantes Métropole for a period of seven years (with the possibility of renewing it for a further three years).

Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux, said “We are delighted to continue our partnership with Nantes Métropole around a global and resolutely innovative solution, which will make a decisive contribution to eco-mobility. As early as 2008, Nantes Métropole was a pioneer in eco-friendly mobility with a bicloo self-service bike offering. The additional self-service bike rental/long-term bike rental and parking services that we will roll out in 2018 will boost travel connections and offer a simplified user experience. All of the Group’s teams, in particular the 141 local employees working daily to guarantee quality of service, are proud to have won this contract and of the renewed trust of Nantes Métropole, and will put all of their expertise to work to ensure the success of this global mobility solution.”

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GO2018 #OOH Industry Conference Seeking Speakers

December 12th, 2017

Russ Curry, Ministry of New Media

Geopath, the not-for-profit organization providing audience location measurement to the out-of-home industry, has opened the official ‘call for speakers’ for the GO2018 Out of Home Media Conference & Expo, taking place May 7–9, 2018 at the JW Marriott in Austin, TX.

Geopath is currently inviting experts from a variety of fields, including but not limited to OOH, who would like to present at the conference to submit content proposals via the GO2018 conference website here.

Organized in partnership with the Outdoor Advertising Association of America (OAAA), GO2018 is the premier conference for the OOH industry, bringing together industry leaders to share insights and trends and to discuss challenges and opportunities.

Geopath’s Kym Frank told us “We can’t wait to welcome the OOH industry to Austin in May. In building an agenda that will be informative, educational and entertaining, we encourage visionaries and leaders from any industry, OOH and beyond, to submit proposals and share content ideas that will provide our attendees with valuable information they can immediately put to great use.”

Interested speakers should submit a synopsis and their credentials for review and consideration by Wednesday, January 31, 2018

Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the-art audience location measurement, deep insights and innovative market research. The organization is headquartered in New York and governed by a tripartite board composed of advertisers, agencies and media companies spanning the entire United States.

The @DSFederation Announces 2018 Board of Directors

December 12th, 2017

Adrian J Cotterill, Editor-in-Chief

The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry has announced the election of its new 2018 Board of Directors.

Richard Ventura, VP of Strategy for NEC Display Solutions, will be serving a second year as Chair. Continuing in the Vice Chair role will be Spencer Graham of Real Digital Media. Jeff Kent of Cineplex and Brian McClimans of Peerless-AV have been elected by the board to serve as Secretary and Treasurer, respectively. Len Dudis with Grupo Vidanta who is currently serving as Secretary, has been elected to the newly created executive committee role, Director of Marketing.

The at-large board elections, which concluded on December 4, 2017, have been announced. Staying on the board of directors to serve a second two-year term are:

Ryan Cahoy – Rise Vision
Paul Fleuranges – MTA/NYC Transit
Sheldon Silverman – SmartBomb Media Group
Sandi Stambaugh – SYNNEX Corporation

Newly elected at-large board members who will be starting their first two-year term in January are:

Laura Cison – GFX International
Stephanie Gutnik – Broadsign
Dave Haynes – Sixteen:Nine

Randy Dearborn from MGM Resorts and Mark Boidman from Peter J. Solomon Company will be leaving the board at the end of 2017 because their terms of service have concluded.

The current DSF board of directors list may be found here.

Richard Ventura told us “We are thankful for all our members who participated in the recent election. All the nominees would have made excellent board members. The DSF board says goodbye to two excellent members who have served the association for years. The DSF is setting an aggressive course to support its members and meet the collective needs of our industry. New committee structures are being put into place. I encourage anyone wishing to serve on a committee to contact the DSF office about their interest.”

The Digital Signage Federation’s mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry.

Ayuda Wins 5 Year USD 2.9M DMP Contract w/ @MTA

December 12th, 2017

Adrian J Cotterill, Editor-in-Chief

We understand that the full MTA Board will vote on the awarding of this contract on Wednesday but we see that the MTA Finance Committee has already voted to award a five-year, USD 2.9 million dollar DMP contract to Ayuda Media Systems.

The bidirectional data management platform (DMP) will serve as a repository for data relating to the recently awarded advertising concessions, including data pertaining to agency messaging as well as advertising sales. Committee meeting minutes said “Ayuda offered the lowest cost option proposed and scored higher than the other qualified proposal on technical criteria. It’s proprietary software platforms offers a variety of functions including asset management rate cars management and emergency messaging.”

We understand that the DMP will house data relating to pedestrian traffic within MTA stations and rail cars as well as data relating to advertising inventory, sales and revenues and serve as a platform for agency messaging, including real time arrival/departure information and service status information.

AdMobilize Partners w/ @MediaMea to Offer ‘Off-The-Shelf’ Signage w/ Built-In Audience Analytics

December 12th, 2017

Adrian J Cotterill, Editor-in-Chief

AdMobilize has announced a partnership with custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality. According to Mike Neel, Chief Marketing Officer of AdMobilize, the AdMobilize-equipped media mea solutions will debut in Q1 2018, making it easier and more affordable than ever for brands and agencies to utilize real-time analytics to better understand their audiences.

He said “This partnership meets a very real demand from DOOH customers for an ‘off the shelf’ digital signage solution that comes enabled with sophisticated audience analytics capabilities. Now, media mea customers can, with the touch of a button, turn on audience analytics functionality. There is no need for a complicated installation, which, as a result, lowers the barrier to entry for users to take advantage of this cutting-edge audience analytics technology.”

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Leeds, @Primesight/@InlinkUKs First of 14 InLink’s Deployed

December 12th, 2017

Adrian J Cotterill, Editor-in-Chief

Primesight this week announced the roll-out of its latest digital advertising opportunity in Leeds, with the first InLink installed on The Headrow. In London, the 70+ InLinks across six boroughs have had over 24,000 Wi-Fi subscribers to date (enough data we are told, to have streamed over one million songs).

As the roll-out continues, 14 InLinks will be activated in Leeds. Naren Patel, CEO at Primesight told us “This exciting expansion outside of London will give new and existing brands the ability to reach the Leeds audience in an engaging and sophisticated way. The InLinks in Leeds mark the start of a nationwide roll-out which will answer the industry’s desire for effective digital out of home advertising available throughout the UK. As the fourth largest urban economy in the UK with more than £1.93 billion spent annually, advertisers will soon reap the rewards of this advanced advertising platform in Leeds. In city centre locations and busy retail areas that have recently undergone a £165 million redevelopment, the InLinks allow marketers to reach consumers in the precise moments when shopping is front of mind.”

With Leeds recognised as the third best place to shop in the UK, home to major destinations such as Leeds Art Gallery, four major theatres and four leading universities, the InLink roll-out continues to increase Primesight’s advertising proposition across the UK’s most prominent and diverse urban centres.

Barco Whisper Suites & Demo Room at #ISE2018

December 12th, 2017

Adrian J Cotterill, Editor-in-Chief

Barco will be showcasing its latest developments at #ISE2018 on booth 12-F100 in Hall 12 but (if you qualify) and you’re looking for something a little more exclusive, then you might be able to register for a visit to one of their whisper suites!

  • In room D501 (RAI Elicium +5), the Barco experts will give you an insight into the various new functionalities of their wireless collaboration systems ClickShare and wePresent
  • In room D502 (RAI Elicium +5), you’ll find out how their data visualization solutions for the control room enhance collaboration, efficiency and effectiveness, for the next generation operator experience
  • In room D503 (RAI Elicium +5), you’ll enjoy a certified hands-on training session with their new image processing and LED solutions
  • In room D504 (RAI Elicium +5), you’ll discover the beating heart of their projectors and their Event Master screen management systems
  • In Room E107 (RAI Forum Centre +1), you’ll experience the latest technology for Residential cinema

For more details on the timings and to secure a spot, you can visit their Whisper Suite & Demo room page here.

Westfield Shopping Centres Bought in $25bn Deal

December 12th, 2017

Adrian J Cotterill, Editor-in-Chief

The owner of Westfield shopping centres is being bought for $24.7bn (£18.5bn) in a deal that will see the malls launched in new markets. Australia’s Westfield Corporation has agreed to be sold to French property group Unibail-Rodamco – there are 35 Westfield shopping centres in the UK and the US, while Unibail-Rodamco has 71 sites in Europe.

Speaking at a news conference in Sydney, Westfield chairman Sir Frank Lowy who co-founded Westfield in the 1950s (and who will retire as chairman of Westfield after the completion of the deal) said “the sale to Unibail-Rodamco would create the leading shopping centre company in the world”.

Christophe Cuvillier, chief executive of Unibail-Rodamco, said the acquisition of Westfield “adds a number of new attractive retail markets in London and the wealthiest catchment areas in the United States” and added that the deal would allow it to cut advertising and marketing costs.

We understand that Unibail-Rodamco intends to roll-out the recognisable Westfield brand across its flagship shopping centres in areas such as Paris, Barcelona, Vienna and Warsaw (and dispense with some of its smaller shopping centres). This could create a big opportunity for Ocean Outdoor who currently work with Westfield in the UK with its advertising network.

#ISE2018 @WomeninAV Event Feb 7, 2018

December 12th, 2017

Tristan Cotterill

Clevertouch and AV Magazine are sponsoring the #ISE2018 WAVE meeting, which takes place Wednesday February 7, 2018 on AV Magazine’s stand Hall 6, N 160.

The theme will be ‘The Future of AV’ and they’ll be having cocktails sponsored by Clevertouch.

Please RSVP to pat@avjobs.co.uk

SQAD’s OOH Cost Database Integrated Into @GEOPATH’s Plan Platform

December 11th, 2017

Adrian J Cotterill, Editor-in-Chief

Geopath, a not-for-profit organization whose mission is to provide audience location measurement to the out-of-home (OOH) industry, this week announced the integration of SQAD’s OOH cost database into the company’s OOH Plan platform, Geopath’s market averages planning tool.

Geopath members who are also SQAD subscribers will now have access to enhanced analytics and cost insights to plan and execute OOH campaigns.

Kym Frank, President, Geopath told us “The integration of SQAD’s OOH cost data further establishes Geopath as the premier resource for buyers and advertisers pursuing OOH strategies. As we move toward the launch of Geopath’s Insight Suite next year, we continue to pursue partnerships with analytics and data providers to deepen our platform and provide our members with the tools needed to design and execute highly effective OOH campaigns.”

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