Malaria No More’s #MalariaMustDie

April 19th, 2018

Adrian J Cotterill, Editor-in-Chief

To coincide with the Commonwealth Summit being held this week in London (various heads of state, etc gather to address shared global challenges we face and how to create a better future), Dentsu Aegis Network is supporting the charity Malaria No More with a series of pro-bono Digital Out of Home placements for its campaign #MalariaMustDie.

To date this is Dentsu Aegis Network’s largest effort for Common Ground – a UN initiative to help support the Global Sustainable Development Goals – and is the first time Digital Out of Home media has been secured by the network as part of its global partnership with Malaria No More, which is running until 2020.

Dentsu Aegis Network has secured a DOOH media execution in association with Clear Channel on the A40 Powerstation, Hammersmith Towers and Chiswick Towers Storm sites, which will be followed by print and social campaigns.

Every two minutes a child dies from Malaria – the world’s oldest and deadliest disease. The campaign shows striking images of mosquitoes to raise awareness of the disease and help end it for good.

SNA Displays Expands NYC Presence w/ New HQ

April 19th, 2018

Adrian J Cotterill, Editor-in-Chief

To accommodate unprecedented growth in recent years, Sansi North America (SNA) Displays has relocated its New York City headquarters to a new space in Times Square.

The new home of SNA Displays, a leading manufacturer of custom LED display solutions, will be on the 20th floor of 1500 Broadway, between 43rd and 44th streets. The move, which was completed in February, nearly doubles the company’s New York office footprint and encompasses nearly 8,000 square feet of space.

Not only will the expansion accommodate the continued growth of SNA Displays, which has opened multiple satellite offices over the past year, but it will also provide a stronger local presence in NYC.

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SNA Displays joins @DPAAorg

April 18th, 2018

Adrian J Cotterill, Editor-in-Chief

DPAA, the leading global organization for everything digital out-of-home, has announced that Sansi North America (SNA) Displays has joined its membership ranks.

SNA Displays is a leading manufacturer of custom LED display and lighting solutions. The company is one of the largest LED manufacturers in the world, with more than 26 years of LED experience and more than 245 patents across multiple LED technology markets.

Barry Frey, DPAA President & CEO, told us “SNA Displays is the company behind some of the most dynamic, eye-catching video screens in the country, from New York’s Times Square to Washington DC’s Capital One Arena to San Francisco’s Salesforce HQ and L.A. LIVE in Los Angeles. We look forward to helping them network with our community of members.”

Mitch Leathers, Director of Marketing & Communications for SNA Displays, said, “We see joining DPAA as a great opportunity to grow our business and share our expertise in the digital display space with the world’s leading digital out-of-home networks. There are clearly some great networking opportunities and relationships to be had within DPAA, and we’re excited to become a member.”

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

Leyard and Planar to Acquire eyevis

April 17th, 2018

Adrian J Cotterill, Editor-in-Chief

Leyard and Planar have announced their intent to acquire eyevis.

eyevis, a German manufacturer of large screen systems recently in lots of financial trouble, is a provider and integrator of visualization systems for professional applications in control rooms, broadcast, virtual reality and simulation. eyevis solutions include displays, graphics controllers, software and accessories. Teracue, a manufacturer and supplier of professional IPTV and video-networking systems, is included in the intent to acquire eyevis. Teracue was acquired by eyevis in 2014.

Marco Bruines, CEO of Leyard EMEA Told us “This acquisition demonstrates our ongoing commitment to further geographic expansion and investment, specifically in Western Europe. It’s a great opportunity to bring together Leyard, Planar and eyevis’ strengths and resources in customer service and distribution to build the world’s leading visual solution products for our existing customers and new markets.”

eyevis Chief Technology Officer Heiko Schaich said, “We are excited about integrating into a larger corporate environment and the enhanced possibilities for further development and sales opportunities. It will provide a path for future growth and bring stability to our partners and customers after the strenuous times eyevis has experienced in recent months.”

The acquisition is subject to customary closing conditions and is expected to finalize in the second calendar quarter of 2018.

JCDecaux Launches New Digital Channel at London Bridge

April 17th, 2018

Adrian J Cotterill, Editor-in-Chief

Finance, tourism, automobile and travel are among the launch categories at Motion@LondonBridge, the new digital channel from JCDecaux.

JCDecaux, the market leader in Digital Out-of-Home (DOOH), has extended its digital offering in London with the launch of Motion@LondonBridge – seven state-of-the-art full motion digital landscape screens at London Bridge station.

Bringing a new opportunity for brands to target affluent audiences as they shop, eat and socialise, Motion@LondonBridge screens have been carefully positioned to target the retail offering on both sides of the gateline and will deliver 14 million weekly viewed digital impressions at this newly redeveloped travel hub in the heart of London.

Spencer Berwin, Co-Chief Executive Officer at JCDecaux, told us “Volvo, Samsung, Singapore Air and Fineco Bank are among the launch brands deploying this exciting new channel in the heart of London. This is a powerful opportunity for brands to reach affluent audiences in a premium retail environment that has recently undergone a £1 billion redevelopment programme. For brands that wish to target city audiences and key decision makers this will be a strategic new communication channel in the heart of London.”

Motion@LondonBridge is an expansion of the Motion@Portfolio, which currently comprises Motion@Waterloo, Motion@Euston and Motion@TheCity.

As a new premium shopping environment, London Bridge station offers over 70 outlets, more than any other Network Rail station, including luxury brands such as Ted Baker, Mac and Rituals.

INRIX Research Analyzes the Real Cost of Driving

April 17th, 2018

Russ Curry, Ministry of New Media

INRIX has just announced the findings of the first Cost of Driving study, which calculated vehicle ownership costs for 30 major cities in the U.K., U.S., and Germany.

Leveraging INRIX global data, the study found that traffic- and parking-related costs made up nearly half of the total cost of car ownership.

In 2017, the average U.S. driver faced the highest total driving cost of $10,288, which was 55% more than the average U.K. driver and 14% more than the average German driver.

Across the three countries studied, the indirect, hidden costs of driving – such sitting in traffic and searching for parking – represented about a third (30%) of the total cost of driving.

Drivers in the largest cities were hit the hardest. London (£9,430), New York ($18,926), and Frankfurt (€9,387) spent the most on vehicle ownership costs.

Parking-related costs imposed a significant economic burden in 2017, contributing roughly a third (30%) of the total cost of driving in the U.S. ($3,001), U.K. (£1,815) and Germany (€2,037).

Tower 42 @RMGNetworks Lunch & Thought Leadership

April 17th, 2018

Russ Curry, Ministry of New Media

During London Digital Signage Week, RMG Networks are holding Lunch & Thought Leadership session at their iconic Tower 42 offices in the City of London.

The afternoon session includes lunch, networking and drinks is entitled ‘Digital Signage of Tomorrow, Today: The crucial role of digital signage technology in creating transformational experiences’.

They’ve got a very strong line up of speakers. Here’s the current agenda: –

12:00: Welcoming at the Iconic Tower 42 – RMG Experience Centre

12:30: Lunch

13:15: Joe Rabah – Managing Director of RMG EMEA – will kick off the day with an eye-opening overview on the topic of how interactive smart digital signage can reshape processes and experiences completely.

13:45: Alex Hughes – Co-Founder of Amigo – How the relationship between technology and content has been redefined for ever

14:15: Networking break

14:45: Bryan Meszaros – CEO & Founder of Open Eye Global

15:15: Maarten Bais – Managing Director at Elo Touch Solutions

15:45 Networking break

16:00: Florian Rotberg – Managing Director and Owner at Invidis Consulting

16:30: Drinks and Networking

The event takes place Thursday May 3, 2018 at

Tower 42, Floor 14
25 Old Broad St.
London, UK EC2N 1HQ

The event is free and registration can be found here.

London Digital Signage Week takes place April 30-May 4, 2018 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

Customer Experience – London – Retail Tour

April 17th, 2018

Adrian J Cotterill, Editor-in-Chief

On Thursday May 3, 2018, during London Digital Signage Week, The Retail Academy are once again running a ‘Customer Experience – London – Retail Tour‘.

Which concepts actually work and what are the trends? What do retailers and customers really want?

  • Introduction to the topic
  • Shuttle Service – to relieve tired feet
  • Five hour store tour
  • Handout for further reading

Contact Géraldine Pucken gp@the-retail-academy.com or Hannah Heines hh@the-retail-academy.com for more information.

London Digital Signage Week takes place April 30-May 4, 2018 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

European Out of Home Media Summit, May 2, 2018

April 17th, 2018

Russ Curry, Ministry of New Media

The European Out of Home Media Summit takes place Wednesday May 2, 2018 as part of London Digital Signage Week (April 30-May 4, 2018).

Here is the speaker lineup: –

08.45 REGISTRATION & BREAKFAST

09.30 Welcome | Adrian J Cotterill

09.45 “Barry Frey’s Theory of Connectivity“ | Barry Frey | President & CEO | DPAA

10.30 From Digital to Analog, a Swiss Success Story | Christian Vaglio-Giors | CEO | Neo Advertising

11:00 COFFEE

11:30 What Role Are National Associations Playing In Our Industry | Tim Lumb | Insight & Effectiveness Director | Outsmart & Laurence Farenc | Déléguée Générale | Club du Digital Media

12:15 European Digital OOH Media in Context | Stephen Loncar | Chief Strategy Officer | Clear Channel International

13.00 LUNCH

14:00 What does being a Challenger Brand in the UK DOOH Market Mean? | Alan Brydon, Non Exec Chairman of 8Outdoor and Non Exec Director of Limited Space, in conversation with Samantha Sida, Director & Co-Founder | Limited Space; Cennyd Roberts | CEO | 8Outdoor; Sarah O’Sullivan | Sales Director | Forrest Media

14:45 Digital Out of Home or Out of Home in a digital World? | Christian Schmalzl | Co-CEO | Ströer SE & Co. KGaA

15:15 TEA/COFFEE

15:45 Mass Messaging to Smart Messaging | Marco Orlandi | Operations & Product innovation Manager – Media & Advertising | Grandi Stazioni Retail & Ke-Quang Nguyen-Phuc | CEO | Quividi

16:15 Outdoor Plus Presents: The Magic of Outdoor | Helen Weisinger | Chief Client Officer | Outdoor Plus & Nick Einhorn | Magician (winner of Penn & Teller’s Fool Us ITV show)

17.00 Closing Remarks | Adrian J Cotterill | Editor-in-Chief | DailyDOOH

Tickets costs GBP 395 each and you can register here.

London Digital Signage Week takes place April 30-May 4, 2018 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

Dino Deconstructs WCRS’s Award Winning Campaigns

April 16th, 2018

Russ Curry, Ministry of New Media

Dino Burbidge is the multi-award winning Director of Innovation and Technology at WCRS and Chair of the UK Creative Council, and we are truly delighted that he has agreed to host and present a small workshop during London Digital Signage Week.

Regular readers and anyone who attends our events will know that the Ministry of New Media likes to push the boundaries of what can be done.

Rather than simply put on, a conference with panel after panel, or a conference with OWG’s standing in front of a lectern, we are always challenging the industry to get the BEST people to share, impart knowledge and passion in unique and interesting ways (when applicable); think ‘Coffee & Controversy Breakfast Debates‘ which, with the help of the Digital Signage Federation we brought to life for New York Digital Signage Week several years ago, or indeed, our unique ‘Think-Tank & Happy Hour‘ that we’ve done a few times now both in London and New York.

With that in mind, we present, for the first time; ‘Dino Deconstructs‘ which takes place Tuesday, May 1, 2018, 2:00 PM – 3:30 PM BST at etc.venues Garfield House, 86 Edgware Road, London, W2 2EA.

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