DailyDOOH

Last minute preparations for New York Digital Signage Week, which kicks off a week Monday (October 29, 2018) are nearly all done. We’re not quite ready yet, but we are certainly very close.

As event organisers, we shouldn’t be surprised but somehow, always are, by how last minute many people seem to be with their own final arrangements, having said that, this year is no different to any other and the event organisers tell us that last minute demand for tickets has started to kick in. This of course, means that many events are now SOLD OUT or filling up fast.

We’ll list some of them here.

Monday

Lunch With Samsung which kicks off the week at midday on Monday October 29, 2018 at the 837 Innovation Lounge A FEW TICKETS LEFT

Tuesday

The MTA Arts & Design New Digital Artwork Tour, Fulton Center Transportation Hub LAST THREE TICKETS LEFT

Wednesday

Experience United Social Club SOLD OUT

Thursday Afternoon

Barco Seminar: ‘The Evolution of Display Technology for Retail and Public Spaces’ TEN TICKETS LEFT

Prysm Customer Experience Center Open House – SPACE LIMITED

Thursday Evening

Barco’s Media Lab Session ft. Moment Factory LAST FEW TICKETS REMAINING

There are currently 31 events taking place during the week, as well as THREE major conferences (not listed above), a couple of showcases and VIP cocktail events and birthday parties, the week comprises dozens of FREE events.  There really is something for everyone and we hope to see you there at one event or another.

TMM Communication, headquartered in Montigny le Bretonneux (Paris, France) and led by the well-respected and much loved Michel Baronnier – pretty much the pioneer in the development of the Digital Signage market in France, Ed has bee acquired by the A Coruña (Spain) based TRISON Group.

Over the last 25 years, TMM has implemented close to 4,000 projects in 10 countries and founded back in 2005, the Club du Digital Media. Last year alone, we understand that the company managed 450 projects. Their clients include companies such as GALERIES LAFAYETTE, CARREFOUR, LAGARDERE TRAVEL RETAIL, ESTEE LAUDER, BNPPARIBAS, LCL, CITROEN, MERCEDES-BENZ, AVIS, SANOFI, DANONE, VEOLIA, AIR FRANCE and SAP.

The TRISON group registered sales of 52 million euros in 2017, and currently has 175 employees and 11 delegations around the world. Their clients are equally impressive, including TOUS, IKEA, SEPHORA, NEW BALANCE, ADIDAS, REAL MADRID CF, C&A, MERLIN PROPERTIES, TOYOTA, PORSCHE, among others.

Alberto Cáceres, CEO of the TRISON Group told us “We have incorporated the best French company in the sector at the hand of its founder, Michael Baronnier, pioneer in the development of the Digital Signage market in France from the beginning of the 90’s. For the TRISON Group, the incorporation of TMM occurs at a key moment of growth in an international market which demands a global service in innovative projects, from conceptualisation, the development of the technological solution, and its maintenance. With this deal we strengthen our leadership position so as to offer the best service to our clients”.

TRISON boasts 20 years of audiovisual integration and sensory marketing and tells us that they have implemented more than 10.000 projects to date in 98 countries

COMMB has hired DOmedia to develop new software that will be used to manage OOH audience data and provide a new analytics suite for agency, advertiser and OOH company members.

Rosanne Caron, President of COMMB told us “COMMB is currently testing a new measurement methodology for outdoor and street level formats that will produce comprehensive audience information at the face level. There are plans to integrate the enhanced dataset into a new analytics suite that will include all of the indoor and outdoor formats measured by COMMB.”

While COMMB members currently have access to market level planning tools, the new analytics suite will offer users detailed audience information at the face level with mapping capabilities and a project briefing interface to facilitate and streamline the planning of OOH campaigns. COMMB buyer and seller members are actively involved in the software development to ensure that the analytics suite meets their needs.

COMMB is the national organization for the Canadian OOH industry comprised of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services.

Former RMG Networks UK Managing Director Martyn Barnett has joined Visual Image, also as Managing Director.

For more than 12 years, Visual Image has been a trusted technology partner for leading global brands and corporations across the following verticals; Retail, Automotive, Beauty, Hospitality, Financial Services, Healthcare and Commercial Real Estate.

They design and engineer Digital Solutions to enhance communications that activates and engages consumers, visitors and employees. Visual Image is headquartered in Englewood New Jersey, with additional offices in United Kingdom, Spain, Brazil, Singapore and Hong Kong.

BrightSign, LLC and Signagelive jointly announced this week that Signagelive has recently deployed a new interactive kiosk mode feature for all BrightSign Series 3 and Series 4 players, as well as for Bluefin’s BrightSign Built-In solutions.

The update, which we believe is being pushed to all Signagelive Administrators this week, is further evidence of Signagelive’s commitment to continually update, improve and optimise the user experience on the company’s platform. Signagelive’s digital signage platform is used globally by over 2,000 organisations to manage their networks. Supplying digital signage software and services to multiple markets including retail, education, and hospitality, to over 46 countries across EMEA, Americas and Asia Pacific.

The update allows users to configure any BrightSign device connected to a single-touch touchscreen to be used as a kiosk. When the BrightSign player is not being interacted with, it will play the scheduled content from Signagelive as a normal Signagelive media player. When a user interacts with the touchscreen, the player will trigger the content that is published to an Interrupt – this can be a web page or Widget. Once the user has stopped interacting with the screen, the player will revert to the scheduled content until the next interaction.

To ensure this solution is suitable for retail kiosk deployments such as in-store product catalogue or ordering solutions, data like usernames and passwords are cleared between sessions to further protect the security of users’ personal information.

Signagelive began the BrightSign Kiosk Mode update on October 17th, with the update completing over a 24-hour period as users’ BrightSign players connected to the Signagelive platform. No user intervention was required during the course of this update, which has been made available to all Signagelive licensees at no charge.

Note that on Wednesday October 31st, 2018 during New York Digital Signage Week, BrightSign are holding a Happy Hour at the Press Lounge (some of you may remember this incredibly popular event from last year). The Press Lounge is the swanky bar on the roof of the Ink48 Hotel and features 360-degree city and Hudson River views.

BrightSign LLC, is the global market leader in digital signage media players and is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players, and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XT players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology.

New York Digital Signage Week which takes place October 29-November 2, 2018, is kicked off by our Lunch With Samsung event in less than two weeks time!

Our printed newspaper format guide to the week has already been distributed across Manhattan and our very own #DOOH campaign is currently running on both the MTA Network and in Captivate Networks’ elevators.

The suggested hashtag for the week is #NYDSW. You can find the latest list of all the events happening that week here.

You can (and should) #ff the week’s official sponsors; @Barco @BrightSign @Captivate @DSExpo @DSFederation @MTA @PeerlessAV @TrueformGroup

Following the DCC plc (LSE: DCC) acquisition of Stampede (and indeed Kondor) back in July, we see that Stampede has now announced the integration of its UK and European operations into the DCC Exertis AV Solutions division to become Exertis Pro AV Solutions.

Kevin Kelly, president and CEO of Stampede, told us “This decision is all about leveraging the synergies that stem naturally from being an important component of a GBP 14.3 billion revenue, London Stock Exchange listed, international sales, marketing and support services group that employs 11,000 people in four divisions operating in 17 countries. Exertis has an infrastructure in place that already meets the needs of more than 700 brands and 45,000 retailers and resellers throughout the UK, Ireland, continental Europe and beyond. Integrating Stampede UK into this infrastructure is going to provide our customers with a huge lift throughout the region, providing them with more products, people and support on an unprecedented scale.”

Warren Lewis, EMEA head of Pro AV at Exertis, said: “Integrating the combined businesses of the Exertis and Stampede Pro AV divisions ensures we can offer greater value with an extended vendor portfolio and a comprehensive range of technical support that can provide resellers with AV solutions to meet any requirement in any vertical market. Importantly, we have a team of highly experienced and knowledgeable people who can also tap into other product categories within the Exertis Group, providing resellers with a complete end-to-end solution for their customers.”

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I am not sure who put that man on the front cover but for the second year in a row, DPAA President and CEO Barry Frey has made the front cover of The New York Digital Signage Week newspaper which was distributed earlier this week in Manhattan.

He is shown here with Ken Auletta, Author, Columnist – The New Yorker who will be joining Barry in the Opening Discussion: ‘Frenemies: The Epic Disruption of the Ad Business (And Everything Else)’ at the largest one day media event of the year, namely the DPAA Video Everywhere Summit, which takes place on Tuesday October 30, 2018.

If you are interested in #DOOH or digital place based media then the #VideoEverywhereSummit is the one event during #NYDSW that you can’t afford to miss; 900 + delegates, covering Multi-screen, Programmatic, Location Data, new media models, DOOH, Digital Placed Based media, Ad Tech and more.

All attendees will receive their own copy of DOOH INSIGHTS Volume 7, as well as copies of the newspaper and no doubt, loads of other donated ‘goodies’.

We’re particularly interested in hearing Ken Auletta and we’re also excited that Frank Luntz, Pollster and Founder – Luntz Global is returning to the stage. He was last here a week or so before the US election back in 2016. This time he will be discussing, ‘Advertising and Political Messaging: Brands, Consumers, Politics and Voters’.

He’s a great speaker, rarely stays on stage and is often off script (if you know what we mean). I hear that he gets all of his best jokes from DailyDOOH editor-in-chief Adrian Cotterill.

All in all, the #VideoEverywhereSummit is shaping up nicely and could easily be one of their best.

There is still time to register, which can be done here.

The Advertising Research Foundation (ARF), the industry leader in advertising research among brand advertisers, agencies, media and research firms, this week announced that it has acquired the Coalition for Innovative Media Measurement (CIMM).

Scott McDonald, President and CEO of the ARF told us “The ongoing close work between the ARF and CIMM, the common members each organization holds, and the reality that together, as one unified organization, we can achieve industry goals much faster and more efficiently, made this an obvious decision to make. The expertise, knowledge and advancements that have been made by CIMM in cross-platform measurement and granular TV measurement will significantly enhance the current efforts by the ARF to ensure that media measurement is keeping pace with an evolving industry.”

Under the acquisition, CIMM will become a subsidiary of the non-profit ARF, focusing broadly on advancement of media measurement. The new division, which retains the CIMM name and logo, is headed by current CIMM CEO and Managing Director, Jane Clarke. The acquisition was approved by the Boards of both the ARF and CIMM.

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Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced this week that the company has been awarded a contract by Dane County Regional Airport (MSN) in Madison, WI to manage all Out of Home advertising inventory within the airport. Lamar will initially refurbish all existing advertising inventory in the airport, replacing all static signage with premium displays and introducing digital displays for the first time, creating for advertisers an opportunity to more dynamically and memorably engage and connect with passengers.

Kim Jones, Airport Director, Dane County Regional Airport told us “Lamar has a proven track record when it comes to managing airport advertising and helping airports derive maximum value from their inventory. We are excited to offer advertisers new and exciting options to engage passengers while at the same time beautifying our airport and making Dane County Regional a point of pride for the community.”

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