DailyDOOH

Vertiseit AB has acquired DISE International AB.

Vertiseit describes itself as a a full-service premium Digital Signage provider and currently lists itself as a Scala Value Added Reseller.

The Swedish company DISE International AB was founded in 2003, with partner resellers in over 30 countries. We understand that DISE will continue to operate as an independent company, through resellers globally and that Fredrik Bergström and Tobias Ekmark, both co-founders of DISE, will continue as employees at the company.

Israeli startup Sodyo has launched FarQR, something it describes as the next generation QR Code.

At the moment FarQR has been launched as a TV technology that the company suggests broadcasters take look at BUT Sodyo CEO Alon Raz says that they are making plans to bring FarQR Codes to other industries, he told us “We are working on expanding our offering to other industries – automobile, machinery and outdoor digital in 2017 and 2018. Imagine the applications of FarQR on cars, machines and even shipping and delivery services.”

FarQR Codes have a detection range of about 100 times the size of the FarQR Code – compared to 10 times the size with legacy QR Codes and as we said earlier, whilst their technology works on any digital or printed platform, their current focus is very much on TV.

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All this week, the Minions are squatting in the Morris Columns of the Champs Elysées…

Universal Pictures’ Despicable Me 3 opens shortly of course.

Previously known as LinkUK, the joint venture between BT, Primesight and Intersection in the UK has chosen to update its name to InLinkUK to create a distinctive brand in the UK market (they are obviously ‘Links’ in NYC).

Gerry McQuade, CEO, BT Wholesale & Ventures, said: “This is the phone box of the future. InLinkUK from BT brings the payphone up-to-date and gives people the services they need and use every day in the 21st century – and the bonus is it’s all for free. But as well as the free services – ultrafast Wi-Fi, phone calls, rapid mobile charging and local information – councils and community organisations will be able to use the screens to provide up-to-the minute news and information to local residents. And just as the phone box has evolved, the new InLinks could evolve to use the internet of things, with connected sensors to monitor and help us understand and improve our environment.”

The first of these InLink units, which will replace some of BT’s existing payphones in the capital, has now appeared on Camden High Street in London (shown below).

Matt Bird, general manager, InLinkUK, told us “InLinks introduce the technology we need to create a better urban environment. InLinks in the future will feature sensors to capture real-time environmental data, such as pollution and traffic conditions, never seen before in the UK at such a micro level. ‘InLinks’ free connectivity and essential digital services will create connected corridors throughout the city to connect businesses to customers, residents to local services and visitors to a new part of London.”

JCDecaux SA (Euronext Paris: DEC) and América Móvil, S.A.B. de C.V. (BMV: AMX / NYSE: AMX), the leading wireless provider in Latin America and the third largest in the world in terms of equity subscribers, have announced the entering into a joint venture for the out-of-home advertising businesses in Mexico by merging each of Corporación de Medios Integrales, S.A. de C.V., a wholly-owned subsidiary of AMX and Eumex, S.A. de C.V., a controlled entity of JCDecaux SA into JCD Out Of Home Mexico, S.A. de C.V. a recently-formed entity controlled by JCDecaux SA which holds 100% shares of Fusionante Vendor, S. de R.L. de C.V., among other companies.

Entities controlled by JCDecaux will ultimately own 60% shares of JCDecaux MX and the remaining 40% shares of such company will be owned by a wholly-owned subsidiary of AMX.

Jean-Charles Decaux, Co-CEO of JCDecaux, told us “We are very pleased with this alliance with América Móvil. It will enable us to offer our clients a better geographical coverage, notably in Mexico City, in street furniture advertising and diversify our portfolio of assets with bridges and shopping malls. We are proud to continue benefiting residents and visitors through our innovative street-furniture assets and delivering valuable audiences to advertisers, thanks to the expertise and the great work of our teams. We also strongly believe that this partnership will pave the way to a jointly beneficial collaboration to answer present and future digitalization, connectivity and data challenges and, thus, allow us to be at the forefront of smart cities solutions to accelerate the development of Mexican cities and transport companies in the coming years.”

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The Digital Place Based Advertising Association (DPAA) has lined up a mighty impressive bunch of speakers for its annual Video Everywhere Summit in New York on November 1, 2017.

Sharing the stage at the all-day event – a big part of New York Digital Signage Week (October 30-November 3) of course will be thought leaders from leading brands and agencies, along with prominent journalists and authors.

The Summit, to be held at the iconic Roosevelt Hotel, will bring together nearly 800 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising. The Summit agenda features leadership talks, case studies, networking events and experiential exhibits.

The Video Everywhere Summit is the largest one-day event dedicated to multi-screen engagement, mobile/location data and the role of digital out-of-home advertising in today’s fast evolving media ecosystem. Barry Frey, DPAA President & CEO, will lead the Video Everywhere Summit and conduct one-on-one interviews with select speakers.

Brand speakers confirmed to date for the Video Everywhere Summit are:

Nick Dunham, Media Director, Dunkin’ Brands
Kathleen Hall, SVP of Brand, Advertising & Research, Microsoft
Mark Ingall, Managing Director, Global Marketing, Citi
Mike Linton, CMO, Farmers Insurance
Ann Rubin, VP Branded Content, Global Creative, IBM
Patrizio Spagnoletto, Head of Media/Subscriber Growth, Hulu

Agency thought leaders include:

Brian Nienhaus, CEO, We Are Limited
Rob Norman, Global Chief Digital Officer, GroupM
Chad Stoller, EVP Global Innovations, IPG Media Brands
Andrew Swinand, CEO, Leo Burnett
Paul Woolmington, CEO, Canvas Worldwide

Other prominent speakers include:

Cat Greenleaf, host, ‘Talk Stoop’ NBC Universal
Bobby Jones, co-author, Good is the New Cool: Market Like You Give a Damn
Jim Rutenberg, media columnist, The New York Times
Brian Stelter, host, ‘Reliable Sources’ CNN

Barry Frey, DPAA President & CEO told us “There is an incredible amount of activity and energy in the digital out of home space and we plan to touch on many of these exciting areas at this year’s Summit. These include the infusion of data and programmatic into the DOOH ecosystem, and insights from advertisers and agencies on how they are making digital out-of-home an integral part of their video mix”.

He added “New York Digital Signage Week is going to be bigger and better than ever, and we are proud to be a major part of it.”

This year’s Video Everywhere Summit will once again feature an experiential exhibit hall, The Intel Hall of Innovation, where DOOH networks and technology companies will display the latest in digital out-of-home content and tools to reach on-the-go consumers.

A first look at the Summit sponsor list includes Adspace, Ayuda, BroadSign, Captivate, Clear Channel Outdoor, Intersection, Michelman & Robinson LLP, PlaceIQ, Reflect Systems, Sito Mobile, Verifone Media, Vistar Media, xAd and Zoom. A limited number of sponsorships are still available.

The historic Roosevelt Hotel, known as ‘The Grand Dame of Madison Avenue’ is the official hotel of New York Digital Signage Week. Attendees to the Video Everywhere Summit or any other of the week’s events are eligible for preferred hotel rates. These rates and all Summit information can be accessed here.

Visualplanet has formed a strategic partnership with Romag to create touchglass™, a glass laminated variant of touchfoil™.

Dan Spencer, Product Manager at Visualplanet told us “Visualplanet invented touchfoil and founded the large format, 15-75 inch, flexible film Pro-Cap touch market – a market that continues to grow significantly at 6-8% CAGR. Customers have been asking for an ‘on-glass’ version of touchfoil and we are now able to respond with touchglass, allowing us to directly compete against the incumbent suppliers of glass laminated touch sensors. With over 70 years of unrivalled, customised glass manufacturing and processing experience, Romag share our passion for innovation. Together, we can tailor-make touchglass in volume, as a single, dual or multitouch sensor to meet integrators’ vast scope of needs, and an anticipated 99% of design briefs.”

Building on touchfoil’s success, touchglass bolsters Visualplanet’s offering to worldwide integrators requiring durable and customised glass touch sensors for public-facing touchscreen solutions. Using state of the art glass shaping, curving and ceramic printing machinery, Romag will supply glass that incorporates customised borders and motifs. This enables Visualplanet to offer bespoke touchglass designs that are ideal for kiosks, self-service ticketing, vending and wayfinding, as well as multiuser tables and curved cabinets for the gaming industry.

Ryan Green, CEO of Romag added “Romag has a proven track record of innovation and we are delighted to have partnered with Visualplanet who share this enthusiasm. Using our advanced manufacturing processes and visualplanet’s touchfoil™ technology, we are the only supplier that can produce completely bespoke solutions to service this growing market.”

Romag are one of the most experienced bespoke glass solutions providers and have been manufacturing in the North East of England since 1943. They are considered experts in their field and are trusted worldwide partners to a diverse customer base. Romag are renowned within the industry for providing high quality UK manufactured products to exacting international standards for Architectural, Security and Transport glass as well as bespoke Solar PV. Their case studies exhibit their broad and diverse capabilities and demonstrate their ability to work with their customers to develop bespoke products to solve their complex problems. They are very much committed to their UK manufacturing base, employing over 100 highly skilled staff, although their products can be seen all around the globe.

OUTFRONT Media has announced a new campaign with The American Royal, the largest BBQ competition in the world, to deploy a billboard featuring giant inflatable ribs dripping sauce onto a car sitting below the advertisement – a truly mouth-watering and eye-catching sight for passerbys!

The billboard prop, which is 50 feet wide by 8 feet tall by 2 feet wide and promotes the iconic Kansas City competition taking place August 31 – September 3, was unveiled this morning and will remain up until August 20.

Organizations like American Royal are working with OUTFRONT Media to revamp the traditional billboard and leveraging these 3D props to garner even more attention.

Richard Dirstein, EVP of Creative and Innovation at Shikatani Lacroix Design, is speaking at the Digital Signage Federation’s Toronto Meet & Greet about how to take a holistic approach to integrating digital experiences into physical environments.

He will discuss the importance of beginning with a solid strategy for designing immersive spaces that considers the digital and physical in unity, rather than as separate pieces. The ideal is to view integration from an immersive, customer-focused perspective, ensuring the installation maximizes the opportunity for meaningful digital experiences.

Richard Dirstein will be discussing “how to effectively integrate digital signage into new and established environments”. The Meet & Greet takes place July 26, 6:30 – 8:30 pm EST at The Rec Room – Toronto Roundhouse.

You can register here.

Bosch Home Appliances has this week launched a striking new OOH advertising campaign in Dublin to promote its Vitafresh fridges freezers, including a special build featuring a giant 3D strawberry.

The 4 x 2 metre, hand painted strawberry appears in the famous Wexford Street and has been designed to look like a padlock to represent the Vitafresh technology’s ability to lock in freshness, keeping fruit and vegetables edible and nutritious for up to three times longer.

Created by Bonfire Creative Intelligence, the campaign also includes standard 48 and 96 sheet poster sites across the Irish capital for the next two weeks. It will also include digital and social media activity throughout July.

Julia Thomas, Account Director at Bonfire Creative Intelligence, told us “As we head into the summer, Bosch wanted an eye catching campaign to highlight the power of the Vitafresh food preservation technology to automatically keep our fruit and veg at the perfect temperature to maintain its freshness for longer. The vibrant colours and 3D effect on the posters and of course the special 3D installation makes this campaign unmissable.”

Media was planned and bought by Mediacom, while the giant strawberry was produced and built by Eclipse.

Bonfire Creative Intelligence
 is an award winning, RAR+Top100 media-neutral creative consultancy delivering highly effective marketing, branding, design and advertising services.