Claes Pedersen Joins ZetaDisplay

February 23rd, 2024

Andrew Neale

ZetaDisplay AB (publ) this week announced the appointment of Claes Pedersen as new group CFO.

Claes brings extensive international finance experience from multiple global organizations including Scania Trucks, Getinge and Scan Global Logistics. In addition, he boasts a wide background in PE and M&A driven growth and development, with a successful leadership track record.

Claes will be based in the Sweden / Malmö head office. Current Interim CFO, Jog Dhody, will remain active within ZetaDisplay during a transition period.

Sue Frogley Joins @TalonOOH as Group CEO

February 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

Talon, the global independent Out of Home (OOH) media company has appointed former Publicis Groupe Sue Frogley as Group Chief Executive Officer.

Sue is an extremely accomplished industry leader with over 30 years experience growing successful global media businesses. She joins Talon from Publicis Groupe, where she was CEO of its media arm in the UK for the last six years. Under her leadership,Publicis Media UK grew into a GBP 2bn+ billings operation, thanks to several new
business wins across its media agencies Zenith, Starcom and Spark Foundry.

Prior to that she was President of Global Client Solutions at Publicis Groupe and previously spent over 13 years at Dentsu (then Aegis Media), where she held several global leadership roles, most latterly as Global President of Commercial Operations.

Stewart Easterbrook, Chairman, told us “Sue is a formidable and dynamic leader with a wealth of experience leading global media businesses. I am thrilled to have someone of Sue’s calibre leading our business and look forward to working with Sue, and with our teams, to drive further growth in the scale and ambition of Talon.”

In her new role, Sue will focus on further international growth, driving Talon’s digital capabilities and awareness of OOH as an effective, creative, data-driven media channel.

Looking For The Next Generation of #OOH Professionals

February 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

The Out of Home Advertising Association (OAAA) and OOH UNITED, an industry-wide diversity, equity, and inclusion (DEI) initiative, have announced the new Future Leaders program aimed at future-proofing the OOH industry.

Ten successful applicants will have the opportunity to embark on a sponsored trip to the 2024 OOH Media Conference from April 29 – May 1 in Carlsbad, California, and assume pivotal roles within OOH UNITED to support the development of the next generation of leaders.

“As we continue to look for ways to drive our industry forward, the Future Leaders program is a shining example of the type of initiatives we’re championing to future-proof OOH,” said Anna Bager, President & CEO of OAAA. “Created to foster fresh perspectives and more diversity in the industry, we want to look for more ways to empower OOH’s next generation of talent – those who will play a pivotal role in fueling future growth, innovation, and creativity for our medium.”

All delegates will engage in diverse sessions, activities, and networking events designed to broaden their understanding of the OOH industry while developing their professional skills. OOH UNITED Co-Chairs Marc Fenty, SVP Director of OOH at Horizon Media and Candice Simons, President + CEO of Brooklyn Outdoor, serving as co-hosts to facilitate an immersive experience. Moreover, beyond the conference, they will serve as ambassadors of OOH UNITED throughout the year, actively shaping and contributing to the group’s activities and initiatives.

The inaugural Future Leaders program is now open for submissions. The deadline to apply is March 15 at 11:59PM ET.

Application Requirements

Submissions are open to new or existing OAAA company members under 40 years of age who have not previously attended the OOH Media Conference and are willing to travel and participate in this year’s event and actively contribute to OOH UNITED programming. Applicants must have at least five years of OOH experience in any industry sector, including but not limited to agencies, media owners, production partners, and technology companies. Those selected will be notified in late March.

AdForum Ranks The World’s Most Awarded Ads

February 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

AdForum has launched its latest Business Creative Report: a ranking of the world’s most awarded ads.

In 2023 it would appear that the ‘most awarded’ advertising campaign in the world was ‘McEnroe vs. McEnroe’ by FCB New York for Michelob Ultra.

The report covers nine categories: Automotive, Entertainment & Leisure, Finance, Food & Beverages, Health & Beauty, Luxury, Retail, Technology and Transport & Tourism.

This year’s report is based on the results of more than 40 awards shows, both local and global. This year for the first time it integrated the Ciclope Festival, which covers production, directing, visual effects, animation, editing, sound and other vital elements of craft.

#AI played a role in last year’s most awarded campaign overall. ‘McEnroe vs. McEnroe’ from FCB NY but while the project combined elements of artificial intelligence and robotics, at its heart is the performance of a charismatic athlete.

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MOOHA @DPAAGlobal Launch Event, March 12

February 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

The Moving Out of Home Association (MOOHA) the new marketing and advocacy organization developed to increase the visibility and convey the excitement of the growing moving OOH advertising sector to the greater OOH and advertising industry, will hold its launch party in New York at a private social club on the evening of March 12.

MOOHA is part of the DPAA’s Collective and will feature a self-governing member base that includes media owners and measurement organizations who share the goal of increasing awareness and ad revenue to the moving OOH sector.

Adgile Media Group, LED Truck Media and Wrapify will serve as founding members of MOOHA which also includes lead members: AllOver Media, Can’t Miss Us, Carvertise, Firefly, Geopath, Mobilytics, Motionworks, Movia, Nickelytics, Reveal Mobile, Street Metrics, Vugo. Additional members will be announced. MOOHA was discussed at the DPAA Board level and with various members throughout 2023 as plans for its formation were announced in the CEO’s opening speech at last year’s DPAA Global Summit.

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No-Code Solution for #AR #OOH Campaigns

February 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Darabase, a pioneer in augmented reality (AR) advertising, has introduced ‘Adcastar,’ the world’s first no code AR experience creator. Adcastar empowers brands and agencies to effortlessly elevate their marketing campaigns with cost-effective and engaging AR experiences.

We are told that Adcastar will revolutionise AR campaign creation with its user-friendly interface. Users can create and publish captivating immersive experiences in just six simple steps without the need for specialist technical skills or coding. Uploading their existing campaign content assets, users can quickly generate dynamic AR video and immersive 3D experiences, with additional formats in the pipeline.

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Cognitiv Deep Learning Advertising Platform

February 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Cognitiv, a leading provider of deep learning #AI for marketers, this week announced the launch of a new Deep Learning Advertising Platform, described as a frst and as a next-generation approach to media buying built with deep learning AI from its inception.

Last year, Cognitiv claim to have grown their client base by 7.5X, driving exceptional results with their deep learning ad solutions. New products, including Curation and Context GPT, two Cognitiv offerings that make deep learning available to any marketer in any DSP, quickly broke USD 12 million in annual run rate before the end of 2023. To support the explosive growth across all of their products, the company grew their headcount by 47% in 2023, with plans to expand by approximately 67% more in 2024.

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The @DPAAglobal Canada Summit

February 22nd, 2024

Andrew Neale

The DPAA Canada Summit will take place in Toronto on June 12, 2024.

New Sharp #ePaper Displays

February 22nd, 2024

Andrew Neale

Sharp Imaging and Information Company of America, a provider of the projector and display markets, this wewk announced the launch of the new Sharp ePaper 13” and 25” Class (13.3” diagonal and 25.3” diagonal) displays, marking a new era in energy-efficient signage solutions.

As a digital alternative to paper posters, the ePaper displays are ideal for applications requiring static content with regular updates, such as POS promotions, menu boards, allergen and nutritional information in retail and hospitality environments, timetables, or check-in and gate information in transportation environments.

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Nakheel / @Hypermedia_me #DOOH Partnership

February 22nd, 2024

Tristan Cotterill

Hypermedia, a prominent regional leader in #OOH media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, a world-leading master developer.

Abed Bibi, Chief Marketing Officer at Nakheel told us “We are delighted to partner with Hypermedia to amplify Nakheel’s digital branding across the OOH media space. Their cutting-edge technology combined with the strategic locations of our lifestyle developments, will boost Nakheel’s digital connect with our widespread audience by offering data-driven branding. We are confident this partnership will resonate with Dubai’s residents and visitors as we move into a seamless digital network that is bound to create compelling and immersive experiences for all”.

This exclusive 10-year agreement, grants Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s prestigious communities and assets, including Palm Jumeirah, 12 vibrant communities, 13 exquisite malls as well as several large hoardings across Dubai.

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