Champs Sports, Times Square Now Powered by @Signagelive

June 22nd, 2018

Adrian J Cotterill, Editor-in-Chief

Activate The Space recently completed the design and integration of the new Champs Sports, a division of Foot Locker Inc, location at 10 Times Square in New York City. They provided several LED walls including a massive two storey wall on the side of the escalators and the media playback engine for the large outdoor LED wall on the front of the building.

Bryon Milburn, VP and GM, Champs Sports was quoted as saying “At Champs Sports, we are always looking to bring the best retail experiences to our customers and to establish ourselves as the go-to destination to find leading athletic brands. The Times Square store offers the best assortment of the top brands that shoppers know, love and have come to expect from Champs Sports”.

Following the move from the store’s former Times Square footprint, the new multi-level property at 10 Times Square is nearly four-times the size of the previous location boasting 8,160 square-feet of premium retail space.

The new store has a prominent exterior presence with an LED display spanning 68 feet by 23 feet across prime Times Square real estate. Inside, there are four additional digital screens to allow for robust, interactive storytelling throughout the customer journey.

To complement its digital in-store presence, Champs Sports commissioned artist Andrew Thiele to create lasting brand visuals representing the spirit of New York City – from the five boroughs to notable landmarks, arts and sports teams.

In addition to the indoor LED systems, Activate The Space also designed and integrated a multi-zone Bose Audio System complete with new ATS Core Control touch panels. Core Control enables operation of the entire Audio and Video systems as well as providing Activate The Space Technical Services the ability to operate or interrogate the AV systems via the Cloud from any device, anywhere and at any time.

HD Media Playback is provided using our Brandcast Solutions powered by Signagelive.

Activate The Space Creative handles the interior LED content and the exterior LED content for Champs Sports. ATS Creative provides everything in house from Motion Graphics, Video Editing, Text, Static Image and HTML Social Media feed moderations.across all the brands available at Champs Sports.

Chris Pelzar, CEO & Managing Partner, Activate the Space said “Champs Times Square is the second full store Flag Ship implementation of Signagelive we have used for Champs Sports. In addition to the stores massive indoor LED Displays which were designed and integrated by Activate The Space, we also utilise Signagelive for the large outdoor LED wall as well playing branded content 24/7 in Times Square”.

He continued “For the past few months Activate The Space has been busy re-designing and replacing our legacy Digital Signage Software of choice for almost ten years and now in new designs we favour using Signagelive in almost all cases. The reason for this is simple. With Signagelive we have a vast choice of Media Playback Hardware to choose from. This allows us to choose the best hardware platform for any particular project or need. In addition, Signagelive being inherently cloud based, allows to program the content on any device, from anywhere and at any time. This has lead to a huge increase in productivity for our creative team who handles the Content Management for Champs Sports along with many other brands in retail”.

Designed to be flexible, “The Arena” layout allows Champs Sports and its vendor partners to tell key stories in new and creative ways, enhancing the customer shopping experience.

Within this new layout, leading athletic brands will have elevated brand experiences with cross-category product offerings, allowing customers to easily navigate by brand and identify sought-after products more efficiently.

Jason Cremins, CEO and Founder, Signagelive told us “The new Champs Sports store in Time Square demonstrates how digital signage has become core to design and customer experience for progressive retailers. Activate The Space understand how to work with major retailers and brands to turn their ideas and stories into high impact digital environments. We are proud to be associated with such an iconic and high profile project”.

The flagship store will serve as a hub that demonstrates the brand’s core values – We Know Game – embodying, celebrating and advocating for all of those who participate.

Experience Amplifies the #OOH Industry Says @OpenMediauk

June 22nd, 2018

Guest Contributor Jemima Morrow

Experiences dominate when it comes to consumer engagement and experiential OOH can be implemented in many different ways, yet the premise remains consistent: immerse consumers in an OOH experience that strengthens their relationship with the brand, building firm foundations for brand affinity.

Why is experiential advertising consistent in building brand consumer relationships? Euphoric recall. As humans we tend to remember our past experiences in a positive way, while overlooking negatives associated with the experience. Thus, consumers are more likely to have a positive brand association if they have a memorable experience with that brand.

Experiential OOH ties in with millennial psyche – the generation who value experiences more than physical items, Ed. This is a result of a desire to have, document and share experiences and memories, which should give our industry an opportunity for engagement that would be foolish not to take.

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Dulux Connects London & Amsterdam Thru’ Colour

June 22nd, 2018

Adrian J Cotterill, Editor-in-Chief

Dulux is inviting London (shown immediately below) and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology.

Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition last year. In an international media first, Let’s Colour connects London via the Meridian Steps screen at Westfield Stratford with Ngage Media’s full motion digital screen located at the Amsterdam World Trade Centre which is part of Ocean’s Alliance Network.

The eight-hour live stream connects both screens from 10am until 6pm local time on Friday, June 22.

Henrique Striker, global activations manager at Dulux told us “Paint and colour have greater power than people often realise. We believe deeply at Dulux that colour does more than impact the ambience of a room or building or area. It can connect people in profound ways. This work from MullenLowe and Ocean Outdoor is a wonderful expression of that, and a really exciting activation for the people of Amsterdam and London to get involved in. This work is also based on the same technology we apply to our award-winning Dulux Visualizer App: augmented reality! A great example of the wonderful things that can happen when creativity and tech come together.”

Alex Okada, creative director at MullenLowe London said “Colour and technology have the power to bring people together. This is especially important in the times we are living now. Winning the Ocean Outdoor competition allowed us to pull together these two elements in a unique way for outdoor media, connecting the cities of London and Amsterdam like never before.”

To make Let’s Colour possible, MullenLowe and Ocean have created the Visualizer App which connects participants to the screen in their vicinity, using fast wi-fi networks at both locations. Once connected, the app allows participants to colour a landmark in each other’s city, choosing from a variety of colours from the Dulux paint palette.

The iconic sites in both cities that will be reimagined through colour are two of the cities’ most famous art galleries in Trafalgar Square in London and on Museumstraat in Amsterdam (shown above).

Once they have completed their masterpiece, individuals submit their image to their home DOOH screen, where it will appear alongside a selfie or image of themselves, their national flag and their name.

Their submission will then appear on the DOOH screen in the opposing city before it joins a colourful gallery of ‘People in London Painting Amsterdam’, and vice versa.

Let’s Colour participants will also have the chance to download and keep or share their creation on their chosen social channels.

Ocean Outdoor’s Head of Marketing, Helen Haines, told us “This campaign from Dulux and MullenLowe links London and Amsterdam for the first time ever in real-time using our digital out of home technology. It is original, friendly, bright and happy, and a worthy international winner of our annual digital creative competition.”

Ocean Outdoor’s ninth annual Digital Creative Competition opens for entries shortly.

This Week’s #AVJobs

June 22nd, 2018

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

    Job Type Permanent Full Time
    Location London & Home Counties
    Area Middlesex, England Surrey, England City of London, England London South East, England London South West, England
    Sector Engineer Engineer – Audio Visual Engineer – Service Engineer – Video Conferencing
    Salary £30000 – £34000 Per Annum Circa £34k doe + co. vehicle & benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29018
    Job Type Permanent Full Time
    Location London & Home Counties
    Area Berkshire, England Bucks, England Essex, England Middlesex, England Surrey, England City of London, England Kent, England
    Sector Engineer Engineer – Audio Visual Engineer – Video Conferencing Engineer – Commissioning
    Salary £30000 – £31000 Per Day Circa £30k p.a. doe + vehicle when reqd
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29118
    Job Type Permanent Full Time
    Location Reading
    Area Berkshire, England
    Sector Engineer Engineer – Audio Visual Engineer – Installer Engineer – Service Engineer – Video Conferencing
    Salary £26000 – £28000 Per Annum Salary negotiable + co. vehicle, overtime
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV28918

Christie Continues To Lose Top Talent

June 21st, 2018

Adrian J Cotterill, Editor-in-Chief

Some may have retired, some simply let go but across the board Christie is seemingly losing a whole bunch of top talent.

Kathryn Cress who has been Vice President, Global & Corporate Marketing at Christie for the last ten years (and someone who has been with the company for 18 years in total) has recently left. News just in, as well this week, is that creative genius Denys Lavigne who sold his business Arsenal Media to Christie back in June 2014 has also recently left.

Peter Mathia Joins The @LANG_AG Board

June 21st, 2018

Andrew Neale

Peter Mathia has been appointed as a new board member of Lindlar-based family enterprise LANG AG. Commencing July 1, 2018, Mathia will share this responsibility with current chair Tobias Lang.

He joined the company in 2006 after successfully completing his masters degree. Since 2009 he has actively shaped company strategy as part of the management team and has held a large number of personnel responsibilities within the business.

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Neo Advertising Wins Palexpo Open Bid

June 21st, 2018

Adrian J Cotterill, Editor-in-Chief

As of 1 January 1, 2019, all promotional displays located in, on and near Palexpo buildings will be operated and marketed by Neo Advertising.

Neo Advertising, which had already been operating the digital displays used inside Palexpo buildings, has now been awarded an exclusive five-year contract to operate and market all advertising material—both traditional and digital—used on Palexpo’s grounds.

Neo Advertising’s CEO Christian Vaglio-Giors,told us “We are delighted and proud to continue and significantly expand our collaboration with Palexpo. Taking over Palexpo’s entire promotional display portfolio will allow us to improve our advertising offering and increase its effectiveness, and also offer our clients never-before-seen advertising methods and solutions for this type of environment”.

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Keynote Speakers for @AVIXA 2018 AV Executive Conference

June 20th, 2018

Andrew Neale

AVIXA, the Audiovisual and Integrated Experience Association, has announced that Matt Dixon, author and frequent Harvard Business Review contributor, and Mike Michalowicz, author and entrepreneur, will headline the sixth annual AV Executive Conference (AVEC), which takes place November 5-7, 2018, at the Grand Hyatt Tampa Bay.

AVEC gathers 200 executives from integration firms, design consultancies, and live events companies for three days of strategic business planning, industry insight-sharing, and networking.

  • Matt Dixon, the conference’s opening keynote speaker, has co-authored three best-selling books on sales and customer experience, including The Challenger Sale, The Effortless Experience, and The Challenger Customer. At AVEC, Dixon will talk about the changes we’ve seen recently in the way customers engage with vendors. Today’s customers are learning on their own and waiting to engage with vendors until very late in the purchasing process. He’ll share his findings from more than 10 years of in-depth research into both customer behavior as well as the winning strategies of successful vendors, and he will lay out a new playbook for engaging, winning, and retaining today’s business customer.
  • Mike Michalowicz, who launched three multi-million-dollar companies before the age of 35, will close AVEC. He is the author of Profit First, The Pumpkin Plan, and The Toilet Paper Entrepreneur and currently travels the world as an advocate for entrepreneurs. During AVEC, he will share his eight principles for standing out in a market and attracting more clients and prospects – and doing it all with little to no investment. According to Michalowicz, when you master that different is better, you’re an instant industry authority.

AVIXA CEO David Labuskes, CTS®, CAE, RCDD told us “AVIXA is excited for this year’s AV Executive Conference and holding it in Tampa for the first time. Our keynote speakers will bring their rich experience in sales and business leadership and leave attendees with fresh ideas to take home to their teams. The conference is a perfect chance for AV executives to gain new perspectives as they’re building their strategies for the upcoming year.”

AVIXA’s 2018 AV Executive Conference is supported by title sponsor TechData and keynote sponsor Black Box.

To learn more about AVEC 2018 click here.

Five Step Guide To #SmartCities Planning and Procurement

June 20th, 2018

Russ Curry, Ministry of New Media

Public authorities in urban areas need to plan for five steps in the deployment of projects involving the #IoT according to guidance just published as part of the IoTUK programme.

This includes looking at public benefits, scale, the critical threshold, new infrastructure and automation – along with a reference to four common scenarios around planning and procurement of IoT technology.

The guidance was produced for IoTUK, a collaboration between the Future Cities Catapult and Digital Catapult, by Imperial College London and consultancy Vivid Economics. Titled ‘Technical Guidance for Exploring Urban IoT Solutions‘, it is aimed at providing public authorities looking at IoT procurements with a best practice framework focused on urban areas.

It says the first step is to look at the primary benefit to society of a project, especially what it would provide beyond what is delivered by the market. This is followed by considering the scale – making clear whether it is a pilot or large scale deployment – then assessing the minimum scale needed to obtain the benefits.

The latter can vary as some applications can be implemented in a modular fashion while others require a large scale roll out. The point is to identify whether it can deliver benefits at a small scale to individuals, a neighbourhood or district, or if it needs to be deployed city-wide.

You can download the report here.

New Bristol City-Centre Screen Channel From @JCDecaux_UK

June 19th, 2018

Adrian J Cotterill, Editor-in-Chief

In January 2018, JCDecaux won the contract to install an 86” HD premium digital advertising network across Bristol City Centre, in addition to advertising opportunities at Cabot Circus shopping mall and at Bristol Temple Meads station, effectively creating ‘Channel Bristol’ and therefore enabling brands to ‘own’ the communications’ channel across the 10th largest city in the UK.

Wriggle, the Bristol-based food and drink app and online platform is a launch advertiser on JCDecaux’s new portrait digital screen channel in Bristol City Centre. It’s all part of a wider Outdoor advertising campaign that includes large-format roadside billboards.

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