Landsec, the UK’s largest listed commercial property company and owner of Piccadilly Lights, announced this week that British brands Hunter and Stella McCartney have signed a deal to advertise in one of the six positions on the world-famous Piccadilly Lights. The brands will form part of the innovative new Piccadilly Lights screen which is switched back on this month.
Vasiliki Arvaniti, Portfolio Director at Landsec told us “Both Stella McCartney and Hunter are as iconic as Piccadilly Lights itself; we are very excited to see how the brands use this unique platform to connect with their audiences. This collaboration is an excellent reflection of the pioneering display capabilities of the screen and testament to how flexible the platform can be. It’s a privilege to also be able to fundraise for Barnardo’s through the #PiccadillyOn campaign as we deliver such a historic moment for London.”
Hunter, the progressive British heritage brand, has signed to advertise on the lights in partnership with Stella McCartney, the luxury lifestyle brand. The aspirational British brands will share one of the six advertising spots at Piccadilly Lights on rotation, individually showcasing the two brands in a unique new setting.