DailyDOOH

If you are British and of a certain age you may remember Tommy Boyd, an ex-TV Presenter who once fronted the commercial equivalent of the BBC’s Blue Peter; a programme called Magpie.

Anyway the business Play Instore that Tommy is involved with was at the In Store Show last week and seemed to make no secret that they are actively targeting Bruno Brooke’s Immedia’s client base.

Play Instore claim also to have a large London top 4 premiership football club about to sign up with them – now we wonder who that could be?

Seems that DigSignageToday has been twittering about something they shouldn’t have – naughty boys!!

Let’s just say that sneak peaks, rumour, inside knowledge and hey! even gossip don’t come from embargoed press releases. If you want real insight, knowledge and opinion you know you need look no further than DailyDOOH

Earlier today we were the first to tell you about Neo Media Group’s new business eyeDooH out of China – that’s raised a lot of interest and a lot of consternation amongst (typically geographically focused) folks who specialise in this market sector (judging by emails and phone calls we have received).

Furthermore we reckon that STRATACACHE have at least THREE really big announcements happening shortly – these are ‘biggies’ and will really upset the apple cart in a number of places. Watch this space.

Still no sign of an Englishman in the finals of a WImbledon tournament but we will make do with the two weeks of constant sunshine and a Scotsman (who we are proud to call ‘British’ and fly the flag for us) looking very like he is going to make the final on Sunday.

People are still very much interested in the Barco scoreboard on Centre Court and we receive a lot of Google search results for our story (this story as it happens – originally posted almost 12 months ago to the day).

Back in May 2008 in our post entitled, “W.i.m.b.l.e.d.o.n..S.c.o.r.e.b.o.a.r.d” we wrote…

… we are not happy that the organisers of Wimbledon are replacing a couple of the traditional dot-matrix scoreboards (picture shown) with giant video screens …. At the moment it is only the dot matrix scoreboards on Centre and Number One Courts that will be replaced but seriously, you can take this digital video lark too far!!

Actually on television, we haven’t got to Wimbledon AGAIN this year the new LED screens don’t look too bad – though we still think it is a shame that something traditionally very English and well known world-wide has completely disappeared.

Anyway for those interested in the new technology it’s Barco and very good it is too …

Barco keeps the score at Wimbledon

KORTRIJK, Belgium, 27 June 2008. Barco, a leader in visualization technology, is proud to announce that its OLite 612 LED displays have been selected by Creative Technology to replace the dot matrix scoreboards on Centre Court and No.1 Court at this year’s All England Lawn Tennis Championships at Wimbledon. From 23 June until 6 July, Barco’s LED screens will not only keep tennis fans on both courts abreast of on court scores but also entertain them with Hawk-Eye replays and other additional match information.

Last year saw the introduction of the Hawk-Eye system at Wimbledon and Barco’s OLite 612 LED screens were installed on No.1 Court to allow spectators to see the replays and judgment calls of the new electronic line-calling system. Following the successful trial in 2007, the 122nd Championships at Wimbledon will see the traditional scoreboards on both courts replaced by full color LED displays. The displays will not only replicate and expand upon the existing and familiar Wimbledon Scoreboard format, they will also display a variety of statistics, player profiles and as well as showing the all important Hawk-Eye replays.

The Championships will feature a total of 10 displays using Barco’s OLite 612 LED panels. In addition to the 4 on court scoreboards, 4 IBM ball speed indicators will also be upgraded using the same full color OLite 612 LED panels. The traditional IBM “Match Information Displays” outside Centre Court and in the newly redesigned Tea Lawn Area overlooking the new Centre Court balconies will also use the Barco OLite panels.

“We selected the Barco OLite 612 following a year long appraisal and testing process,” says Dave Crump, Business Development Director at Creative Technology, who have been a supplier to the All England Club since the mid 90s. “During the testing, Barco proved to be the best in overall performance,” continued Crump. “Among Barco’s OLite 612 main advantages were the superb graphic image quality, virtual silent operation and the unique modularity of the tiles enables us to build custom screens to exactly match the tight physical constraints of the venue”

The Barco OLite 612 LED display is a multi-purpose display suitable for both indoor and outdoor use. With a 12mm pixel pitch, 6,000NIT light output and 15 bit processing, the OLite 612 delivers an extremely high quality image. The use of SMD technology enables wide viewing angles and superb uniformity at very short viewing distances. Thanks to it outdoor IP65 rating the OLite panels can be used in all weather conditions. With its modular design, screens can also be customized to everyone’s unique requirement.

About Creative Technology

Creative Technology (CT) is the world’s leading supplier of LED display technology to international sporting events.Founded in London in 1986, CT has developed a global business with locations in the UK, USA, Germany, Dubai and China, providing state-of-the-art equipment to numerous high profile events.

About Barco

Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific.
Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3600 employees worldwide. Barco posted sales of euro 747 million in 2007.

On Sunday 19th July EnQii’s EMEA President, James Abdool is going to abseil 450 ft down Guy’s Hospital Tower, err the tallest building in London (that can be abseiled) to raise some well deserved funds for the Evelina Family Trust for their home away from home for families who have a child needing long-term treatment at Guy’s & St. Thomas’ hospital…

Ronald McDonald House – Evelina Family Trust Ronald McDonald House – Evelina Family Trust

The Ronald McDonald at Guy’s is an independent children’s charity providing free accommodation and caring support for families whose children are in hospital. Their stay can be from a few days to many months. The House provides a ‘home from home’ for parents with kitchen’s playroom and a secluded garden.
Charity Registration No 294248

James has already been pledged just under GBP 6,000 so he is well above his target but more sponsorship would not go amiss, see http://www.justgiving.com/jamesabdool

Good luck from all at DailyDOOH

Neo Media Group is we believe set to launch a new OFFSHORE content creation service, called eyeDooH for the Digital Out Of Home marketplace in the next couple of weeks.

Based out of Beijing the new business will be aimed squarely at the repetitive and basic content creation needs of networks; basic video editing, repurposing earlier creations etc.

Expect a press release shortly.

US Mall media operator EYE is working with MTV’s MTV Tr3s to help launch their new music telenovela, Isa TKM.

We are told that this #1 hit teen telenovela has become a phenomenon across Latin America – the debut episode in the US of Isa TKM aired Monday, June 22 at 5pm EST, with new episodes following each weekday at 5pm EST.

Jeff Gunderman, SVP Eye Shop told us that “EYE malls have excellent reach of the Hispanic demographic in these cities so this campaign was a natural fit. Our recent Teen Shopper Profile study by Arbitron found that teens visit the mall five times per month and spend nearly two hours each visit. This shows that malls are a perfect environment for advertisers such as MTV Tr3s to reach this young receptive audience,”

The campaign kicked off Monday in over 20 EYE malls in the New York, Los Angeles and Phoenix DMAs with a combination of EYE’s static and digital formats.

Jessica Cappucci, Manager MTV Tr3s Marketing told us “MTV Tr3s is reaching out to the Latino teen audience with this show and we knew there was no better place for our message than at the mall”.

About MTV Tr3s

MTV Tr3s (mtvTr3s.com) is available in broadcast in 7 million Hispanic TV households and 38 million total TV households, making it the most-widely distributed TV network dedicated to superserving today’s bicultural Latino youth. MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, the MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate U.S. Latino hybrid identity and culture

STRATACACHE announces its new corporate headquarters earlier this week located in downtown Dayton, Ohio.

The new 60,000 square foot facility will house global sales, support, administrative, customer demo center as well as an advanced media laboratory.

It’s network operations center will provide command and control support to customers and partners worldwide.

About STRATACACHE

STRATACACHE is a world-leading solutions provider of efficient, scalable and cost-effective content distribution, digital signage/digital media and application acceleration solutions for highly distributed, network connected organizations. Serving Global 2000 customers in the retail, finance, service, hospitality, manufacturing, media and government markets worldwide, STRATACACHE’s products–ActiVia, OmniCast, and SuperLumin–transparently solve large-scale content distribution, digital media, and application performance challenges while immediately providing tangible return-on-investment and dramatically improved user satisfaction. STRATACACHE is based in Dayton, Ohio, USA and is privately held.

Dairy Farmers of Canada, based in Montreal, will, on July 3/09, launch Canada’s first 3D advertising campaign at Cineplex theatres throughout Ontario, Nova Scotia, New Brunswick and Prince Edward Island.

The three 3D commercials will be an extension of the teen-targeted, award-winning five-second ‘Dot Spot’ Milk campaign, which launched in the fall of 2007, and has since aired 129 spots. The first to market with a five-second television and cinema Milk advertising campaign, DFC will now also be the first to market 3D spots. The spots will launch at 19 theatres showing 3D movies this summer, beginning with the release of Ice Age 3D on Friday.

“It’s important for the Milk brand to be leading-edge in order to continue to build its relevance with our teen consumer,” says Solange Heiss, assistant director, marketing and nutrition communications, at DFC. “Teens are a very important audience for the brand. Creating a 3D ad campaign demonstrates how we are committed to finding new, fun and effective ways to reach teens.”

The 3D spots each communicate one single benefit for Milk, which is a continuation of the strategy developed a year and a half ago by DFC. In these spots, the benefits are growth, energy and refreshment.

The spots were created by Due North Communications and animated by Head Gear Animation, both of Toronto.

“We were utterly determined that the Milk brand be the first with 3D ads because our teen target prides itself on being at the front of whatever is cool and new,” says Karen Howe, vice-president and creative director at Due North. “Our much-emulated Dot Spots were clearly a home run. Thanks to the seamless collaboration with Head Gear Animation, we think the 3D Dots will be, too.”

“Striving to break new ground and surprise teens, we also followed-up on Milk’s five-second campaign launch with three spots specifically designed for teens’ mobile phones last fall,” says Rob Nadler, group account director at Due North.

“With the upcoming wave of 3D movies, we saw this as an ideal opportunity to shatter the teens’ expectations.”

DFC is completely funded by dairy producers. It promotes the wholesome goodness of dairy products as part of a healthy, balanced diet and encourages good nutrition for all Canadians.

The UK’s Food Standards Agency (FSA) is tackling the rise in listeria food poisoning amongst older people by broadcasting a new campaign on The Life Channel’s television screens.

“The Food Standards Agency wanted to work with The Life Channel as our research showed that GP surgeries were a key source of trusted information for our target audience,” said Catherine Clarke, FSA’s Senior Marketing Manager. “The on-screen presence, coupled with leaflet distribution seemed like an excellent combination.”

Four campaign advertisements, commissioned by the FSA and produced by The Life Channel, began broadcasting on the network’s screens during the campaigns official launch – Food Safety Week (15-22 June).

The adverts will run on the network’s screens in over 1600 surgeries for three months, ending mid-September 2009. Featured in the commercial is an elderly couple – Rita and Bob – who have been putting themselves at risk of listeriosis.

The campaign comes as new research findings published by the FSA state that people over the age of 60 are more likely to take risks with ‘use by’ dates than younger people. The number of cases of listeria food poisoning rose by 20 per cent in 2007 and has doubled since 2000. Listeria might be present in chilled, ready-to-eat foods at low levels. However, poor refrigeration and failure to follow shelf-life labeling can result in the bacteria multiplying to unsafe levels.

InfoComm 10 will be held 9th – 11th June, 2010 in Las Vegas, Nevada