Toshiba’s LA Interactive At Staples Center

November 27th, 2014

Gail Chiasson, North American Editor

We received some new pictures of Toshiba’s LA Interactive location in the Staples Center in Los Angeles, that give a better idea of the space and screens now that the VIP chairs are removed and that it’s opened to fans.

IF

These pictures give a view of the different types of interactive screens available that allow users to find out just about any details they want about the LA Kings’ Hockey Team and its individual players, use social media and much more.

IF

The first-of-its-kind space features Toshiba technology including a 6’x13’ LED video wall; an 8’x5’ Toshiba Ultra HD video wall; two 46-inch Toshiba Virtuoso interactive touch displays featuring team and event-specific information; a 60” Toshiba ‘Touch & Get’ interactive kiosk allowing for high-speed transfers of exclusive Los Angeles Kings and STAPLES Center content, and three 65” Toshiba Ultra HD displays. And next door, but not shown here, is a bar area with a set of attractive menu boards.

#ThankfulThisHoliday @LamarDigital Campaign

November 27th, 2014

Gail Chiasson, North American Editor

This December holiday season, Lamar Advertising Company, Baton Rouge, is encouraging people all over the world to express gratitude on digital billboards in across the US and Puerto Rico.

#ThankfulThisHoliday mockup

#ThankfulThisHoliday mockup

The new photo-interactive campaign uses Lamar’s flexible digital capabilities to feature authentic, user-generated content from social media and display it on its digital out-of-home network.

Throughout the month of December, Lamar will give people an opportunity to share photos showing what they are thankful for on a massive scale: photos shared on social media using the hashtag #ThankfulThisHoliday will be displayed on hundreds billboards in close to 115 markets across the United States and Puerto Rico.

The digital out-of-home component of the campaign is expected to result in more than 17 million impressions per week.

Lamar ThankfulThisHoliday_search_winterIt’s easy to get involved: people can snap a photo of someone or something they are thankful for and post it on Facebook, Twitter or Instagram with the hashtag #ThankfulThisHoliday.

Using the technological capabilities of its digital out-of-home network, Lamar will then display user-generated photos shared through social media on digital billboards beginning December 1, 2014. Webcam shots from the digital billboards will be posted in a #ThankfulThisHoliday photo album on the Lamar Advertising Company Facebook page, so people can see their photos running on the billboards.

“The holidays are a time to share your gratitude with friends and family,” says Ian Dallimore, director of innovation and digital strategy at Lamar. “Our digital capabilities enable us to share user-generated content directly from social media to our large format digital displays for the masses to see. We’re thrilled to be able to give people the opportunity to share their photos on our digital billboards.”

Lamar ThankfulThisHoliday_submit_chrisLamar Advertising Company announced the campaign with a short video, which was posted on YouTube, Facebook, Twitter, Instagram and Google+ during US Thanksgiving week.

Lamar also ran a message on its digital billboards asking people to ‘Search #ThankfulThisHoliday on YouTube’ from November 25 – 30.

“One day after announcing the campaign on social media, the #ThankfulThisHoliday hashtag had over 100,000 total impressions on Facebook, Twitter and Instagram,” says Dallimore. “We expect this campaign to generate a lot of buzz over the next month.”

Lamar ThankfulThisHoliday_submit2_ianUsing Lamar Advertising’s digital capabilities, select photos with the correct hashtag will be chosen from social media sites and displayed on Lamar’s digital billboards nationwide..

Lamar Advertising Company has more than 2,000 digital billboards across North America.

From Oslo With Love

November 26th, 2014

Russ Curry, Ministry of New Media

Once again, Scala Inc. have been kind enough to supply the industry, that they serve so well, with the free drinks at The DailyDOOH Gala Awards – sponsoring BOTH the evening’s (initial) reception and the after-event cocktails.

DDGA 2013 Scala Cocktails

This year, we have two new additional cocktails to help finish off the evening; ‘La Scala’ and ‘From Oslo With Love’ which will join last years’s ‘Absolut Nix’, Slartibartfast, ‘Tom, Dirk and Harry’ and the ‘Exton Sunrise’.

iGotcha Gets Religion

November 26th, 2014

Gail Chiasson, North American Editor

Two of the most prominent places of worship in Montreal for Jews and Catholics both called on iGotcha Media recently to develop digital signage suitable for their needs.

New Members

First up was The Shaar Hashomayim Congregation of Montreal, which now has a three-screen video wall and two 42” LG screens that promote upcoming events at the synagogue as well as the Shaar’s online presence. Located in Westmount, the Synagogue is renowned for its extensive facilities, that house, in addition to regular religious ceremonies, educational and activities for all ages in the community as well as weddings and B’nei Mitzvah celebrations, tribute dinners, concerts, lectures and seminars.

igotcha oratory2

Then, more recently, at St-Joseph’s Oratory, founded by the recently named Saint Brother André and one of the distinctive architectural sites in Montreal, the installation includes four screens: two 55” and two 47” LG screens. iGotcha Media created five custom templates that allows for content to be easily updated. In addition to information about Masses, the screens provide information on museum exhibits, concerts, places to discover and historical trivia.

iGotcha Media provided turn-key digital signage solutions (hardware, software, installation, content development and network management) for both places of worship.

“Both installations have been very well received by their respective congregations,” says Greg Adelstein, iGotcha president, who adds that he now needs to add the leading mosque in the city to score a hat trick.

iGotcha Media is extremely busy these days and we are expecting news from the company in the near future on major work being done in three sectors: transportation, financial, and in a major edifice.

TSmedia Chooses @BroadSign

November 26th, 2014

Gail Chiasson, North American Editor

Ljubljana, Slovenia-based TSmedia, the largest network of digital out-of-home displays in that country, has selected BroadSign International LLC’s cloud-based digital signage software to power ‘Digital Giants’, its new class of technologically advanced LED screens.

BroadSign TSmedia

Seven digital billboards ranging from 13 to 55 square meters in size were activated in May, 2014, and complement TSmedia’s preexisting displays in of shopping malls, post offices and gas stations. Located in prominent positions along Ljubljana’s main crossroads, the city center and its biggest shopping mall, Digital Giants have rapidly been gaining popularity among advertisers and are viewed as the next ‘big’ thing in Slovenia’s advertising.

TSmedia plans to expand the Digital Giants network to new locations in Ljubljana and across Slovenia.

“BroadSign was selected to power our new and advanced network of digital screens due to the significant importance we place on viewer-targeting, consumer engagement and high accountability,” says Tomaž Pernovšek, CEO at TSmedia. “We are always working hard to offer our advertisers the latest and most efficient advertising platforms. The capabilities of BroadSign’s robust software align with TSmedia’s needs and will help meet our advertising objectives.”

The entire TSmedia network of outdoor digital displays reaches almost 90% of Slovenia’s population and guarantees advertisers extensive reach, visibility and successful campaign performance.

“BroadSign has developed a reputation for providing trusted and high quality performance to the biggest screens in the world, from Las Vegas’ Harmon Corner to London’s Waterloo Motion,” says Skip Beloff, BroadSign’s vice-president of sales. “As such, we are proud to add TSmedia, leading DOOH network of its nation, to this list of renowned locations and premium displays,”

TSmedia is a Slovenian corporation, renowned for its extensive experience in the development of digital content and services, management of various media and information points. TSmedia participates in creation of the Slovenian media landscape with the leading digital media Planet Siol.net, and constitutes the central Slovenian information point with najdi.si — the entry point to the Slovenian Internet, the Telephone Directory of Slovenia, the Contact Centers 1188 and 1977, and the business register Bizi.si. According to MOSS, a Slovenian online audience measurement, the media of TSmedia enjoy the largest overall reach in the country, effectively reaching more than two thirds of all Internet users.

Captive Media Completing Further Funding Round

November 26th, 2014

Adrian J Cotterill, Editor-in-Chief

Captive Media Ltd. is now completing a funding round, 70% over-subscribed, which will be used to roll out their concept around the UK.

They installed 60 screens in the City and West End earlier in 2014, and have added screens in another 8 cities in recent weeks.

We understand that they will have 100 UK screens by Xmas and 200 by Easter next year.

Advertisers to date have included drinks brands like Captain Morgan, Lamb’s and Guinness, eGaming brands like 32Red , entertainment offerings from 20th Century Fox, plus men’s grooming brands and fashion brands like Apple’s Dr. Dre and Lynx from Unilever.

XTD Takes Cross Track Digital to International Markets

November 25th, 2014

Maddie Cotterill

A unique Australian media company is announcing its international expansion plans this week.

XTD 5

The business, XTD Ltd, is offering a world-first media delivery system that is designed for metro-train networks.

XTD offers a, designed for rail, cross-track video system and uses billboard-size LED television screens coupled to high definition sound to broadcast advertising and information to train commuters.

Steve WildisenThe system is centrally monitored and controlled, with content capable of being changed at a moment’s notice. Working on a video loop, the system can carry content from still pictures and television commercials to 90-second movie premieres and other high definition video.

In Australia, XTD has provided technology infrastructure, hardware and installation for the XTrackTV product in Melbourne that was successfully launched by APN Outdoor. XTD owns the system which encompasses the 32 screens that have been installed to face 12 platforms across Melbourne’s underground rail network. The advertising space on the Melbourne system is being sold by APN Outdoor as part of its XtrackTV product offering under an exclusive re-seller agreement with XTD.

XTD is now looking outside Australia for new partnerships with Out-of-Home media companies and metro rail operators to share revenues from an installation of the XTD system.

XTD CEO Steve Wildisen told us first “It is common knowledge in the marketing industry that consumer engagement with Outdoor and Television are very high among media channels. The XTD system brings TV and Outdoor together in a commuter rail environment where audiences are captive as they wait for their trains. There are some huge potential audiences for this system, for example the metro rail systems in cities like Moscow, Seoul and Tokyo handle more than six million commuter journeys a day.”

To prepare for its Australian debut and international expansion XTD was created via the reverse takeover of a listed cash shell, White Eagle Resources Ltd, by Lunalite International Pty Ltd. Wildisen has overseen the development of the cross-track system that has been in exhaustive testing for the past two years. As the former CEO of Lunalite, Wildisen is no stranger to international outdoor advertising, having been involved in out-of-home marketing in many countries including the USA, United Kingdom, Greece, Malaysia, Mexico, New Zealand, Singapore and Thailand.

Wildisen said he was looking at opportunities for XTD in Asia, North America and Europe initially.

NBK Capital Takes Majority Stake in Sistem 9 Medya

November 25th, 2014

Adrian J Cotterill, Editor-in-Chief

Sistem 9 Medya, the largest digital signage company in Turkey (we hear that they do approximately USD 15M in revenues and have double digit EBITDA) did a deal a month or so a go with NBK Capital.

sistem nine

Shown above from left to right is Kaan Akin (CEO and Founder of Sistem 9 Medya), Amjad Ahmad (Senior Managing Director – NBK Capital) and Baris Oney (Managing Partner, Globalturk Capital).

We understand that Globalturk Capital introduced the transaction to NBK Capital. NBK Capital now has a majority stake in the company. Sistem 9 Medya has a major presence in the banking vertical, the QSR vertical, the Cinema vertical and retail – they also run 90% of these networks and they sell advertising on a large scale Salon Network and into EVERY BP gas station in Turkey as well as run those networks.

Sistem 9 Medya are finalists at The DailyDOOH Gala Awards for their work with Günaydın Restaurant Digital Menu Boards in the ‘Best QSR / Bar or Restaurant Deployment’ category and for their work t the Cinemaximum Akasya Mall in the ‘Best Overall Retail Experience’ category.

The DailyDOOH Gala Awards – Complete List of Finalists

November 25th, 2014

Adrian J Cotterill, Editor-in-Chief

DD_Gala_finalist_2014In less than three weeks time The DailyDOOH Gala Awards will take place at Banqueting House, London.

The event is now in its third year, the quality and scale of the installations and campaigns are truly impressive AND the numbers of countries represented really has greatly increased!

Best QSR / Bar or Restaurant Deployment

  • EAT | Beaver Group
  • Forum Cinemas Lithuania | Signagelive, Samsung, Hansab
  • Gunaydin Turkey | Sistem 9 Medya

Best High Street/Supermarket/Convenience Store or Forecourt Deployment

  • La Halle, France | Carlipa
  • Argos | Pixel Inspiration
  • FC Botiga Megastore, Spain | AOpen, TMTFactory, Hyundai, BroadSign

Best Original Digital Billboard

  • Motion@Waterloo | JCDecaux
  • Trafford Arch | JCDecaux
  • T2 GrandView | JCDecaux

Best Digital Poster or Street Furniture Implementation

  • Digital Columns, Montréal | Astral Out-of-Home
  • Singapore Airport Digital Towers | JCDecaux
  • Mall Domination for Nivea | Limited Space, MEC and Kinetic Active

Best Stadium/Office Building/Corporate/ Hotel, Hospitality or Leisure Install

  • Bloomberg Hub at London City Airport / Bloomberg, Téléciné Multimedia
  • L’Oréal Headquarters, Paris | Christie
  • Executive Briefing Centre, Dallas USA | RMG Networks, Amigo

Best Digital Out of Home Campaign

  • Apotek Hjärtat – Blowing in the Wind | Clear Channel, Åkestam Holst
  • British Airways Look Up | Ogilvy One, Clear Channel, Carat, Posterscope
  • Sky NOW TV Walking Dead | Amscreen, Rapport, Mediacom, WCRS

Best Interactive / Use of Social Media Deployment

  • Pepsi Max Unbelievable | Grand Visual, JCDecaux, Talon, OMD UK
  • The Brain Tumour Charity – Mindpong | Ocean Outdoor, M&C Saatchi
  • Twitter-Activated Bus Stop Vending Machines | OMD UK, AMV BBDO, Talon Outdoor and Clear Channel

Best Overall Retail Experience

  • Digital Dream – les Quatre Temps, Paris | Barco, Moving Design, Clear Channel
  • Argos | Pixel Inspiration
  • Cinemaximum Akasya, Turkey | Sistem 9

As usual, there’s only one way to be the first to know who the winners are and that is to be there!

The DailyDOOH Gala Awards take place at Banqueting House, London on Thursday December 4, 2014.

Bow Tie Etiquette

November 25th, 2014

Russ Curry, Ministry of New Media

Those of you going along to the The DailyDOOH GALA AWARDS at London’s Banqueting House on Thursday December 4 really should know a bit more about bow ties.

The bow tie consists of a ribbon of fabric tied around the collar in a symmetrical manner such that the two opposite ends form loops. Ready-tied bow ties are available, in which the distinctive bow is sewn into shape and the band around the neck incorporates a clip.

Some ‘clip-ons’ dispense with the band altogether, instead clipping to the collar. The traditional bow tie, consisting of a strip of cloth which the wearer has to tie by hand, may be known as a ‘self-tie’, ‘tie-it-yourself’, or ‘freestyle’ bow tie to distinguish it from these.

And, guys, if we get it right, we all end up looking like this:

Bow ties may be made of any fabric material, but most are made from silk, polyester, cotton, or a mixture of fabrics. Some fabrics (e.g., wool) are much less common for bow ties than for ordinary four-in-hand neckties.

The bow tie originated among Croatian mercenaries during the Prussian wars of the 17th century: the Croat mercenaries used a scarf around the neck to hold together the opening of their shirts. This was soon adopted (under the name cravat, derived from the French for ‘Croat’) by the upper classes in France, then a leader in fashion, and flourished in the 18th and 19th centuries.

It is uncertain whether the cravat then evolved into the bow tie and necktie, or whether the cravat gave rise to the bow tie, which in turn led to the necktie. The most traditional bow ties are usually of a fixed length and are made for a specific size neck.

Sizes can vary between approximately 14 and 20 inches just like a comparable shirt collar. Fixed-length bow ties are preferred when worn with the most formal wing-collar shirts, so as not to expose the buckle or clasp of an adjustable bow tie. Adjustable bow ties are the standard when the tie is to be worn with less formal lie-down collar shirts, which obscure the neckband of the tie. ‘One-size-fits-all’ adjustable bow ties are a later invention that help to moderate production costs.