DailyDOOH

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) is amplifying their marketing capabilities through a strategic partnership with Vividata, Canada’s premier provider of cross-media and consumer research solutions.

“More and more companies are recognizing the need for impartial, third-party sources of research across all media”, says Vividata President & CEO Pat Pellegrini, Ph.D. “Closer relationships with industry bodies like COMMB, ThinkTV and others is an important step in ensuring Vividata’s cross-media measurement is aligned with the needs of our members. We are excited to partner with COMMB to bring relevant data into the market and learn even more about OOH and DOOH’s measurement needs in Canada.”

COMMB has previously utilized segments of Vividata’s SCC Study of the Canadian Consumer to enrich its Audience Profiles (AP). However, the partnership is set to provide COMMB with enhanced access to comprehensive cross-media and consumer profiles through Vividata’s SCC/Digital releases, facilitating a deeper level of insights.

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DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix is holding a breakfast event this Wednesday morning 8.30 am on November 29 at the Sanderson Hotel.

This is their third UK based Member event which includes…

David Roth, who is CEO of the The Store, EMEA and Asia, the WPP Global Retail Practice and is Chairman of WPP’s BrandZ, the world’s largest brand equity study. David started his career at the House of Commons working for a member of Parliament before he made a career in advertising .

Matthew Dearden is co-founder and Chief Executive of Alight Media, billed as the fastest-growing out-of-home media owner in the UK. In just three years Alight Media has moved from a start-up to one of the UK’s top five in a highly competitive marketplace.

They both join Kathy Connolly-Livings, Media Manager at McDonald’s; Bhavesh Patel, Director of Media, UK & Europe at Sky; Chris Marjoram, MD, UK, Europe at Rapport and of course, Barry Frey, President and CEO of DPAA Global.

This is likely to be another great DPAA event for brands, agencies, media owners and the OOH ecosystem. Please email Tim.Waldron@dpaaglobal.com for information on attendance.

Electric vehicle drivers in Greater Sydney will now have access to more free 7kWh, fast streetside charging stations, as JOLT and Transport for NSW this week launched the first in a series of new charging sites with integrated digital advertising screens.

This significant expansion of JOLT’s digital out-of-home network provides brands with further opportunity to connect with high-quality and engaged audiences during unique transiting and charging moments.

As part of the partnership, JOLT is set to roll-out more than 100 digital out-of-home screens, with integrated EV charging capability, at commuter car parks and other transport assets in the next year, as it works with Transport for NSW to provide more sustainable transport solutions.

The charger network will connect with EV drivers as well as commuters around the transport hubs, including pedestrians and drivers passing by. Transport for NSW’s transport network recorded more than 53 million journeys in October 2023 alone*.

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At our AdTECH: OOH – Europe Conference on Thursday December 7 Clemence Chemel | Publishers Account Manager | Displayce will delve into the intricacies of Programmatic Digital Out-of-Home (pDOOH) advertising, aiming to debunk challenges and illuminate the path forward in 2024.

The rest of the agenda goes like this: –

09.30 REGISTRATION

10:00 Welcome
Chair | Andy Hamblin | Chief Revenue Officer | LDSK

10:15 KEYNOTE (to be announced)

11:00 Debunking 2024 Programmatic DOOH challenges
Clemence Chemel | Publishers Account Manager | Displayce

This talk is tailored for industry professionals seeking a comprehensive understanding of the evolving landscape, with a focus on critical elements shaping the programmatic DOOH ecosystem.

11:30 TBD

12:00 Lunch and Networking

13:30 What’s The Difference Between Reporting And Third Party Verification?
Carlos Viladeval | Founder | OOHTRACE
Marvin Vacquier Droop | Founder | Confirm
chaired by Andy Hamblin | Chief Revenue Officer | LDSK

Andy brings together industry experts to discuss what the difference is between reporting and third party verification (IVP) and why brands need it.

14:15 Principles for Effective OOH in the Digital Age
Nicola Fox | Head of Programmatic | Talon

Nicola will explore the radical advancements in the DOOH industry and bring to life the brands that are pushing technological and creative boundaries, through daring campaigns supported by market-leading data and effective measurement, the catalyst behind the recent OOH renaissance.

15:00 Another Christmas Gift for Global OOH
Tim Harvey | Co-Founder | Knitting Media

A summary of progress on your worldwide OOH AdTECH standards this year from Outsmart (UK), OAAA (USA), OMA (AUS) and the IAB TechLab.

15:30 How To Create A Retail Media Network From Scratch
John Molendijk | Co-Founder | Streaem

16:00 Closing Remarks
Andy Hamblin | Chief Revenue Officer | LDSK

Retail Media Networks are an incredibly hot topic at the moment and we are delighted to have John Molendijk who will close the day’s proceedings by discussing how he and his team recently worked with SPAR ‘How To Create A Retail Media Network From Scratch‘.

We will be announcing our keynote speaker shortly.

The AdTECH: OOH Conference Series is aimed at those already in AdTECH wishing tto learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

This full day conference, now in its fifth year, is once again being chaired by LDSK‘s CRO Andy Hamblin. Registration is open here.

The conference takes place at one of our regular venues, namely B. Amsterdam which is conveniently pretty much centrally located between BOTH Amsterdam Centraal (for those like us who wish to arrive by train) and Schiphol Airport.

B. was created back in 2014. It’s an old IBM factory and associated office in the Riekerpolder, whch was emptied and filled with coworking spaces, offices and event rooms. The owners proudly call themselves a city in a building and have added a rooftop restaurant, padel courts, a gym and STACH shops.

#ff Sponsors @livedoohsk @DPAAglobal @Broadsign @KnittingMedia @Screenfeed @SeedoohPlatform @Quividi

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The magic of Christmas is upon us and with it the hustle and bustle of shopping centers. For advertisers looking to capitalize on this crucial period, Displayce is offering a unique opportunity to display DOOH campaigns within the busiest malls and shopping centers thanks to its exclusive partnership with MyTraffic.

Displayce now provides its users with specific segments linked to events. Christmas is no exception.

The recent integration of MyTraffic, their trusted partner for location insights about malls and their catchment areas, has enabled Displayce to analyze malls footfall in France (and they analyzed the footfall of all French malls on the three weeks before Christmas in 2022 to highlight the busiest shopping centers for this year).

This calculation is based on an intelligent algorithm that carefully selects shopping centers with high shopper footfall. Of the 160 shopping centers identified, a total of 1,786 screens are made available to advertisers, all located in areas with an average 35% increase in the number of visitors from the general public.

This strategic concentration guarantees maximum visibility for DOOH campaigns over the Christmas period. This segment offers media agencies and advertisers the opportunity to take part in the excitement of Christmas and reach a wide range of potential consumers.

More information can be found here.

DISPLAYCE has over 40 experts, with offices in France, Spain, UK and the Netherlands. In July 2022, JCDecaux took a majority stake in the business and this alliance gives Displayce the means to accelerate its development.

At our AdTECH: OOH – Europe Conference Displayce’s Clémence Chemel will present ‘Debunking 2024 Programmatic DOOH challenges‘ where she will delve into the intricacies of Programmatic Digital Out-of-Home (pDOOH) advertising, aiming to debunk challenges and illuminate the path forward in 2024.

This full day conference which takes place in Amsterdam on Thursday December 7, 2023, and now in its fifth year, is once again being chaired by LDSK‘s CRO Andy Hamblin. Registration is open here.

#ff Sponsors @livedoohsk @DPAAglobal @Broadsign @KnittingMedia @Screenfeed @SeedoohPlatform @Quividi

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, has announced plans for its year end holiday party.

A DPAA member tradition, the event being held in New York offers members a chance to make plans for 2024 and review the year.

Barry Frey, President & CEO of DPAA. told us “Out of Home continues to be an important part of brands. Let’s celebrate our achievements and look forward to the new year. We’re already planning our CES Experience for January”. Sponsors Adomni and Geopath will provide valuable updates and DPAA will announce additional guest speakers.

The DPAA Holiday party is conveniently held as many will be in town for the Advertising Club of New York’s OOH: Now. This is a member only event, to inquire about attending contact noah.klas@dpaaglobal.com.

Leading Out-of-Home media company JCDecaux New Zealand has launched its Nurture program in the local market. The program provides start-ups and emerging businesses with visibility and awareness in cities across New Zealand through the impact of Out-of-Home media, backed by tailored campaign support and marketing services. JCDecaux Nurture kicks off with a collaboration with New Zealand start-up business Nourish co-founded by Kiwi entrepreneur Michael Taylor.

Phil Eastwood, General Manager JCDecaux New Zealand, said: “JCDecaux’s approach through Nurture is to support start-ups and early-stage businesses on their growth journey. Nurture offers more than an Out-of-Home campaign. It provides the opportunity to optimise Out-of-Home from media planning, brand strategy and creative solutions, through to campaign execution. We are delighted to support Nourish to create brand awareness and build their customer base.”

The JCDecaux Nurture program was first launched in the UK and has rolled out across Europe and Australia. Since its inception, the program has supported start-ups and emerging businesses to scale-up. JCDecaux works directly with start-up founders, business incubators and accelerator programs, providing access to unparalleled reach of target audiences, data, insights, creative and campaign evaluation support, plus media investment matching.

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Dr Xiaoxi He, Research Director at IDTechEx and author of IDTechEx’s report ‘Micro-LED Displays 2024-2034: Technology, Commercialization, Opportunity, Market and Players‘ report which explores various angles of Micro-LED displays will be presenting a free-to-attend webinar on the topic on Thursday 30 November 2023.

This webinar will include:

• MicroLED technologies and manufacturing processes
• Values and challenges
• MicroLED applications and analysis
• Application roadmap
• Current development status

Click here to find out more and register for one of the three sessions.

Hivestack this week announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals.

Hivestack Curate provides a unique opportunity that puts buyers in the driver’s seat to create tailored, transparent, customized deals. It also enables them to have full control over their inventory sourcing to build and purchase strategic, goal-oriented supply into a single, unified deal ID. Curators will be able to build premium inventory deals from over 390 media owners integrated with Hivestack’s global DOOH marketplace across 35+ markets. Furthermore, Hivestack Curate’s sophisticated solution allows DOOH data providers to integrate powerful first and third-party data, driving greater levels of audience reach and engagement for their curated deals.

Andreas Soupliotis, CEO & Founder of Hivestack, commented: “Hivestack Curate provides DOOH buyers with enhanced tools to operate and navigate the fragmented and complex programmatic landscape, enabling them to have more control and autonomy to strategically curate their supply inventory in a transparent and centralized platform. This new marketplace will offer buyers unparalleled supply side decisioning power that can be managed across teams and platforms across the globe.”

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In a fun and cheeky collaboration, oOh!’s creative and innovation hub, POLY, has partnered with PHD and Lynx to launch an innovative marketing campaign celebrating Lynx Africa as the ‘Greatest of All Time’ in the world of men’s deodorant fragrances.

The artwork features giant 2D G.O.A.T. lettering extensions with gold metallic spangleys – in a first to market use of the combination. Sitting high above its billboard throne and extending the G.O.A.T. bling lettering beyond the traditional border of the sites creates an eye-capturing moment for audiences that makes LYNX Africa truly unmissable.

Alex Rog, strategy director, POLY, said: “This bespoke solution reflects LYNX’s confidence in sparking consumer imaginations and curiosity, creating intrigue with a G.O.A.T. use of drive-by formats. As a complement to their broader media strategies, the minimalist execution exudes confidence, reinforcing why LYNX Africa is the G.O.A.T. in men’s deodorant fragrances.”

This creative approach not only captivates audiences but also demonstrates POLY’s commitment to providing clients with innovative solutions that establish meaningful connections with their audience across their network.

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