#ISE2018 @AdMobilize to Bring its #AI Audience and Crowd Analytics Solutions to Europe

January 18th, 2018

Adrian J Cotterill, Editor-in-Chief

Following somewhat on the heels of last year’s North American introduction of its Audience & Crowd Analytics solutions at #InfoComm17, AdMobilize, the industry leading artificial intelligence and computer vision company that is dedicated to making sense of the physical world, this week announced that it will bring the same revolutionary technology to European customers at #ISE2018 at booth #8-R330.

According to AdMobilize co-founder and CEO Rodolfo Saccoman, the #ISE2018 debut will mark the start of the company’s next phase of market expansion.

It is timed to leverage the power and reach of its international partnerships with commercial AV and DOOH advertising market leaders that include Signagelive, avt (Australia), Ayuda Media Systems, PersonifAI (Lithuania), Invian (Peru), MediaEdge (Japan), UBI Communications (Canada), Grupo EDM (Mexico), SmartLink Systems (USA), and NanoLumens (USA).

He told us “Integrators throughout the UK, Europe, Africa, Asia and the Middle East are about to experience what forward-looking companies in North America are swiftly embracing. The era of robust, reliable, easy-to-install and maintain audience and crowd analytics is at hand and this era promises to make channel-specific visualization solutions much more effective customer engagement solutions.”

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For Sale, @ChristieDigital’s @CENmedia #DOOH Ad Network

January 18th, 2018

Adrian J Cotterill, Editor-in-Chief

News just in from Canada, that Christie are desperately trying to dispose of its digital-out-of-home advertising network CEN Media.

Christie anounced the rollout of Christie Experiential Networks (CEN), back in March 2015, with an initial install in 200 theatre lobbies across the U.S., beginning with Missouri’s Wehrenberg Theatres, Michigan-based Emagine Entertainment, New Jersey’s Frank Theatres, Florida’s EPIC Theatres and Spotlight Theatres in Georgia.

The business (or is it a division) is managed by industry veteran and OOH superstar Kevin Romano. Knowing they would deny it, we did not ask Christie for comment.

Photos From @DPAAOrg’s #CES2018 Curated Experience

January 18th, 2018

Adrian J Cotterill, Editor-in-Chief

DPAA President and CEO, Barry Frey, needs to be credited for really leading the ad-side of our industry into new events. Not afraid to take risks, many years ago he suggested, cajoled and then took acton in actually introducing his members to new (for them) events, events like Dmexco, CES, Cannes and others. Barry we think, sees it has his mission to help ingratiate the industry with leading advertiser decision makers wherever they may be …

Even as major brands complained there were not enough leading women execs speaking this year at #CES2018, Barry Frey led a special DPAA panel with top marketing leaders from Subway, Delta, Suntory and National Geographic (shown above and below).

The hugely popular ‘DPAA CES Curated Experience’ (it’s been a regular in our our annual publication; DOOH INSIGHTs ‘Best of Series’ for the past few years) featured over 30 DPAA Member companies this year.

The group (shown below) took advantage of private CES Convention Floor tours and Eureka Park (early stage companies), they attended media and advertiser sessions, impossible or hard to get into VIP Keynotes and parties, as well as meeting with leading advertisers from MasterCard, Nike, Beam Suntory, Delta Airlines and others.

The now famous, or perhaps we should say, infamous DPAA CES Bus (shown below) shuttled the group across Las Vegas in comfort and style.

DPAA Member Top Golf even hosted a lunch at their four story golf range complete with lounge areas, swimming pools and advice and lessons given by expert golfers; including Noah Klas, DPAA, Chris Standish, Ocean Outdoor, Stephanie Gutnik, Broadsign, Sarah Crandall, DPAA and Ian Dallimore, Lamar.

The DPAA group also saw ‘connected’ homes where microchips in clothing alerted washing machines to bespoke instructions, Visual Detection informing ovens how on how to cook food, various voice activation demonstrations, saw the latest in OLED, high end and B2B screens and learned how advertising will be impacted by new technologies.

Below you can see Marc Kidd and Scott Marden of Captivate, together with Outfront Media’s Clive Punter posing in front of an autonomous (and probably flying) automobile.

We hear that one third of the DPAA Cannes Lions trip is already booked by members!

Splicky and @Broadsign Launch Worldwide Partnership

January 18th, 2018

Adrian J Cotterill, Editor-in-Chief

Berlin-based mobile expert Jaduda, owners of Splicky DSP and Broadsign have announced a new worldwide partnership. Splicky has incorporated Broadsign’s programmatic inventory into their DSP buying stack.

Sven Ruppert, CEO at Jaduda, said “The partnership with Broadsign allows our customers to globally buy programmatic eye-catching DooH screens. It illustrates our ambition to become one of the leading DSP providers in DooH. Our access to global mobile reach gives our customers unique opportunities to connect mobile and DooH media.”

At Splicky, advertisers can opt to run campaigns on a self-service or managed service basis. There are various targeting options to choose from such as location, categories, time, audience’s and weather. In addition, advertisers can control their advertising spend via whitelists and blacklists to explicitly select or exclude individual publishers. These extensive targeting options form the basis for efficiently addressing target groups and also makes it possible to link Mobile and DOOH channels when running campaigns.

Splicky is a demand-side platform (DSP) developed for mobile, CTV and DooH in the DACH region. A DSP is a trading platform where advertisers and media agencies can buy various digital ad-formats for their advertising campaigns through a single interface. Thanks to real-time bidding technology, this booking process is automated and runs in real time.

Vince Banks, vice president of programmatic sales operations at Broadsign told us “We’re excited to partner with Splicky to give media buyers the opportunity to leverage the power of digital out-of-home to better reach and engage their target audiences. The large, bright screens definitely make an impact and are an ideal addition to Splicky’s multiscreen offerings.”

Splicky is a product of Jaduda GmbH, which belongs to the Swiss Goldbach Group. At Dmexco 2016, Splicky expanded its offering into the DOOH space. Since then, clients of Splicky can programmatically acquire digital-out-of-home screens. Splicky uses state of the art algorithms gaining better results from programmatic campaigns and works with tracking and targeting technologies developed specifically for Mobile and DooH channels. Clients also have the opportunity to run campaigns utilizing their own third party data.

ZetaDisplay Signs Partnership Agreement w/ SES-imagotag

January 18th, 2018

Adrian J Cotterill, Editor-in-Chief

ZetaDisplay has signed a partnership agreement with SES-imagotag, a supplier of electronic shelf labels and omnichannel solutions for physical retail. SES-imagotag solution will be integrated into ZetaDisplay’s Media Platform for Digital Signage.

Leif Liljebrunn, CEO ZetaDisplay AB (publ) told us “We are very pleased to announce a new vertical in our offer to our customers. Electronic shelf labels are part of the seamless communication we develop with our customers. Collaboration with SES-imagotag, the world’s largest manufacturer of ESL, we also see as a quality stamp for our group”.

SES-imagotag, decribes itself as the worldwide leader in smart digital labels and pricing automation. The SES-imagotag solution enables retailers to connect and digitize their physical stores; automate low-value-added processes; improve operational efficiency; inform and serve customers; ensure information integrity to continuously optimize on-hand inventory; prevent stock-outs and waste and create an omni-channel service platform that builds loyalty and meets evolving consumer expectations.

#ISE2018 @AVNationTV #AVTweetup

January 18th, 2018

Andrew Neale

Now in its fourth year, the annual AVNation #AVTweeps #AVTweetup in Amsterdam takes place Wednesday Feb 7, 2018 thanks to HDBaseT in Hall 5 Stand S-100 – it may be AVNation’s fourth tweetup but we did the first one back in 2011, complete with cupcakes, Ed.

The #AVTweetup is your chance to meet in real life those AV professionals we who all connect with online, throughout the year. AVNation’s Tim Albright said, “Come by, have a drink, and connect with other audiovisual professionals at #ISE2018. Our underwriter HDBaseT has been kind enough to provide the space and refreshments.”

DATE AND TIME

Wed, February 7, 2018
4:00 PM – 6:00 PM CET

LOCATION

HDBaseT Stand Hall 5 S-100
1083 AD Amsterdam
Netherlands

You can register here.

Three Software Companies For Sale

January 15th, 2018

Adrian J Cotterill, Editor-in-Chief

We’ve told you before that Barco are desperate to get rid of X20 Media and we reported a rumour recently that Four Winds Interactive is also for sale, with one of the suitors likely being Samsung.

News just in then from NYC / #NRF2018 rumor-central that Comqi are the next to be acquired.

With Barco trying to get rid before the end of a financial year we expect that announcement to be made first, with Comqi coming next.

As usual, you heard it here first!

Signagelive & @BrightSign Team Up

January 15th, 2018

Adrian J Cotterill, Editor-in-Chief

Signagelive today announced a comprehensive integration that brings full Signagelive support to BrightSign’s entire line of Series 3 digital signage media players. The collaboration creates an end-to-end solution to help customers create, deploy and manage digital signage content across virtually any network, anywhere in the world.

Jason Cremins, founder and CEO of Signagelive told us “Closely aligning Signagelive’s software platform with BrightSign’s Series 3 players creates a powerful solution. Now our customers can deploy and manage digital signage networks across multiple locations, knowing they have a robust and reliable signage network that won’t cause them headaches.”

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STRATACACHE Transforming #NRF2018 Booth into Immersive Store Environment

January 14th, 2018

Adrian J Cotterill, Editor-in-Chief

STRATACACHE have created a next generation retail store environment in booth #2074 at #NRF2018 – hopefully giving retailers an immersive look at how marketing technology improves every aspect of the retail engagement. Each experience is represented in unique ‘departments’ throughout the booth, and they all have a common goal — using marketing technology, sensors and artificial intelligence to directly improve the in-store experience from the customer, the retailer and the brand’s points of view.

The back wall of the booth features a persona-building visualization technology demonstration and highlights STRATACACHE’s real-time analytics capabilities, strengthened by last year’s acquisition of the Walkbase in-store marketing and analytics platform. “Shopper insights and analytics play a key part in enhancing and personalizing a measurable customer experience, empowering retailers to counter the deep intelligence competitors like Amazon use to compete,” said Chris Riegel, CEO of the STRATACACHE family of digital media/ad tech companies. “In the ‘back office’ retailers will get a look into the analytics behind the solutions running on the show floor and how applying that knowledge lets them close the loop on marketing campaigns and sales conversion data — better serving their shoppers through relevant personalization.”

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#NRF2018 Innovation Lounge

January 14th, 2018

Adrian J Cotterill, Editor-in-Chief

Same as last year, the #NRF2018 Innovation Lounge, is a great place to start if you are interested in, easily and quickly getting a snapshot of some of the innovation, and a fair few of the startups happening now in the retail space.

In our world, we were pleased to see Josh Grinnan and his team from Glass-Media again (we last saw them at #Infocomm17 on the NEC Display Solutions stand). They have a prominent position at the entrance to the Innovation Lounge (and you can see their offering also high above the entrance top left).

Two charming Russian ladies, with the MOST beautiful English, and accents that do not give any hint to their Russian roots) are senior execs at a startup CAPPASITY based in Santa Clara and are there demonstrating some of the best and most applicable #AR content we’ve seen.

Nice to see former Quividi Mitch Wade, now with Sentient who are doing back office e-commerce #AI stuff but with rumours of a possible signage solution being bolted onto it all shortly.

Argentinian startup Kimetric seem to do what Admobiize and Quividi do. Well worth taking a look though – however I see no value in ‘sentiment analysis’; angry, sad, happy etc. Not sure how accurate it is either cos’ I am always ANGRY and it didn’t show when I looked at it.

Loved FIT3D which is an all over body scanner (apart from one area). I can see these being rolled out in clothing stores. Seemed very accurate, especially as it detected I could be a Brad Pitt body double (ok, it didn’t).

facenote.me was interesting and claim some uses in Miami Fl. I am not sure it is anything that Quividi couldn’t or doesn’t do but the #selfie bit was a clever use of it and was opt-in.

Lastly, Spacee, was our favourite so far. Their hw and sw tech combined with any good projector created a very clever touch and animation table. This is something you reallly ought to go see!