Siemens Improves Internal Comms w/ Digital Signage

July 29th, 2014

Maddie Cotterill

Siemens, the leading global engineering and technology services company, has implemented digital signage throughout a number of UK offices to improve the delivery of their internal communications.

EclipseDigital-SiemensCongleton

Siemens tasked UK Digital Signage provider Eclipse Digital Media to provide a suitable solution that met their requirements. Siemens required an internal communications tool that enabled its marketing and corporate communication teams to efficiently and effectively deliver messages to the right areas of their business at the right time.

Eclipse Digital installed a network of ONELAN digital signage hardware to provide Siemens with the tools needed to communicate efficiently.

As the project evolved Siemens Industry, Siemens Global Shared Services and Siemens UK Corporate Head Office departments all required their own internal communication solution – the network provides the flexibility needed to allow different employees to access and update content locally for their department. It also provides the Siemens corporate marketing and communication teams the ability to distribute content to all departments across multiple sites as well as being able to specifically target messages to certain departments.

“Eclipse Digital provided excellent customer service; they worked with us from the start to fully understand our needs and were committed to making our Digital Signage project a success”Andrew Cowey, Strategy Manager, Siemens Industry

The Digital Signage network has so far been installed in several UK office locations including Manchester, Leeds, Handforth, Congleton, Worcester and Poole with the Frimley Head Office next on the installation list.

Guilty as Charged, Your Honor

July 29th, 2014

Adrian J Cotterill, Editor-in-Chief

Last week John Geringer and Christopher Luck of GLR Growth Fund pleaded guilty to securities fraud.

You may remember a few years back that they were accused of running a USD 60 million Ponzi scheme.

Both recently changed their plea (Geringer changed his plea June 4. Luck followed suit on Monday). The Santa Cruz Sentinel reports that Geringer’s sentencing is set for October 20, with Luck’s sentencing November 24 in San Jose.

Both face up to 60 years in prison and a USD 5.5 million fine.

Both were members of MediaTile’s board of directors before it was sold to Corum Digital Corporation in August 2012.

Cannery Casino Shines With New LED Sign By Federal Heath and Vantage LED

July 29th, 2014

Gail Chiasson, North American Editor

Voted ‘Best Local Casino’ in the Las Vegas Review Journal, the Cannery Casino Hotel in North Las Vegas has been a local favorite since opening in 2003, and has a lot to advertise on its new outdoor LED sign.

CanneryThe original sign was a useful communication and marketing tool, but its age and reliability were becoming an issue.

Casino management turned to a trusted partner, Federal Heath Sign Company, to remove the old sign and give the casino a fresh new look with a higher resolution display, integrated with its existing content system.

The Cannery is located in North Las Vegas just west of I-15 on Craig Rd, a main thoroughfare for locals and visitors alike. It offers some of the best gaming in the area and a variety of live entertainment and food at multiple venues on the property. Advertising and keeping the public updated with this information is important and the original LED sign played a key role. However, it wasn’t meeting expectations over time and needed to be upgraded.

“The Cannery was looking for newer technology, a brighter sign that was more pleasing to their customers,“
says Scott Reese, senior sales executive for Federal Heath, “It was really looking to upgrade the casino hotel’s image.”

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EYE Corp Media Chooses @AyudaSystems

July 29th, 2014

Maddie Cotterill

Ayuda Media Systems announce today that EYE Corp Media has successfully transitioned their entire digital mall network to Ayuda’s Splash digital signage module of the Ayuda Platform.

EYE Corp Media is the largest mall media operator in the United States, reaching over 76 million unique consumers across the country with heavy presence in the top DMAs through both digital and backlit media in many of the country’s most iconic shopping malls.

The conversion to Splash was we believe completed in June and no doubt enhances EYE’s digital network for the growing demand of day-parting and day-of-week scheduling, sponsorship opportunities for time and weather as well as mobile and social media connectivity.

EYE’s digital network ads are now 8-seconds in length, and accept full motion and flash animation as well as static ads – additionally, as advertisers create more customized content for digital place-based screens, the platform will enable use of more dynamic video content.

“We are delighted to have already converted all of EYE’s digital network to be powered by our Splash digital signage software” commented Daniel Fleischer, Vice-President of Business Development at Ayuda. “EYE went through a detailed and thorough vendor analysis, and they chose Splash based on the product’s deep digital feature set, as well as its robustness.”

Daniel Fleischer is no doubt referring to the massively scalable cloud that Splash uses that is based on the Microsoft Azure backbone. He continued “We were up against the usual suspects of software vendors in digital signage, and Splash won. We expect more of these digital wins in the future as we continue to enhance our digital offering.”

“The transition to Ayuda was seamless,” said Janene Niblock, Eye’s Director of Business Systems. “In less than a month, we were able to convert our entire digital inventory to Ayuda’s Splash™ players and CMS. The Ayuda team have been enthusiastically supporting our conversion in a thoroughly hands-on manner, and the process couldn’t have been easier. I have no doubt that the partnership we enjoy with Ayuda will continue to play a key role in supporting the technology initiatives which maintain Eye’s leadership position in mall media.”

About Eye Corp. Media

At Eye, we understand how mall media impacts shoppers better than anyone else. With more than 300 malls covering over half of the top centers in the top DMA’s, we offer both hyper-local targeting and national coverage in some of America’s most iconic retail environments. We are No. 1 in the U.S. for mall media solutions. Our diverse offering of backlit posters, high definition digital screens, mobile connectivity and banners means we can create a customized and integrated solution for every marketing challenge.

MVP Interactive And BBVA Compass Debut Interactive Gaming Wall At BBVA Compass Stadium

July 29th, 2014

Gail Chiasson, North American Editor

Philadelphia-based MVP Interactive and BBVA Compass has launched an interactive Gaming Wall at BBVA Compass Stadium, Houston, Texas, giving soccer fans the chance to ‘virtually’ score against Houston Dynamo goalkeeper and BBVA Compass brand ambassador Tally Hall.

OLYMPUS DIGITAL CAMERA

The wall, sponsored by BBVA Compass, is located inside the stadium concourse and features nine 47” high-definition screens totaling 60 sq. ft. of touch screen surface area along with four high-definition cameras and a Microsoft Kinect camera.

BBVA Compass is a Sunbelt-based financial institution that operates 684 branches, including 352 in Texas.

“The Gaming Wall is an ambitious accomplishment that offers sports franchises and brands an opportunity to engage with fans at the game in a fun and meaningful way,” says James Giglio, CEO and founder of MVP, a technology, software and marketing company specializing in in-venue interactive audience engagement. “The first initial weekend of activation proved to be immensely successful, and we know that many Dynamo fans are looking forward to trying their luck again at the next home game.”

OLYMPUS DIGITAL CAMERAFans touch the screens to start the Action and then receive two practice kicks and five chances to beat the virtual Tally Hall in under a minute.

The embedded cameras capture the speed of each kick and points are awarded based on the speed and success of each attempt.

After five shots or 60 seconds, the wall displays the leader board for the evening. After their turn, players can input their email address on a nearby tablet to receive an email with images of their shot attempts.

In its first weekend of activation, hundreds of unique emails were captured and nearly half the users who played the game posted their action shots on social media, creating a reach of more than 20,000 social media impressions.

MVP’s embedded audience measurement technology revealed that onlookers spent an average 30 seconds watching the wall, which was set against the BBVA Compass branding.

OLYMPUS DIGITAL CAMERA“We’re always looking at ways to connect with people’s passions through the latest innovations in technology, and the Gaming Wall is a fun, interactive way for the bank to tap fans’ enthusiasm for the Houston Dynamo, as well as to raise our brand’s awareness,” says Nicole Self, BBVA Compass sponsorship activation manager.

The Gaming Wall will be available during the Dynamo’s six remaining home games, and is found at Section 114.

MVP’s core in-venue products are its patented Morphing Stations and Gaming Wall. MVP also provides customized direct fan marketing services enabling teams to engage and stay connected to season ticket holders. The company is backed by Seven Crowns USA has received commitments from Ben Franklin Technology Partners of Southeastern Pennsylvania.

BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share. It has been recognized as one of the leading small business lenders by the Small Business Administration.

The Smart Building Conference

July 29th, 2014

Russ Curry, Ministry of New Media

The Smart Building Conference (SBC), a joint venture between InfoComm International and CEDIA, is to expand significantly in the coming months with the staging of four events addressing some of Europe’s most energetic markets for audiovisual technology and systems integration.

SBC_Logo_NeutralConference organiser Integrated Systems Events has announced a schedule that will see the SBC take place in London, Berlin and Milan this coming autumn, before returning to Amsterdam for #ISE2015 next February.

Mike Blackman, Managing Director, Integrated Systems Events, told us “After successfully staging SBC events at the last two ISE shows and in London last October, we believe the time is right to roll out the Smart Building Conference brand across Europe. Our strategy will be for our three events this autumn to have local content tailored to each country’s regional market, while next year’s Amsterdam SBC will serve as the brand’s international meeting point.”

Content for the SBC events in London, Berlin and Milan is being produced in close consultation with local partners in each country, while Conference proceedings in the three cities will be conducted in English, German and Italian, respectively (as in previous years, the Amsterdam programme will be conducted in English).

Content for all four events is being managed by Agata Pawlik, newly recruited Conference Manager at Integrated Systems Events.

Bob Snyder, Editor-in-Chief of Channel Media Europe and the moderator at all three SBC events so far, will continue in the role in London and Amsterdam, with local-market MCs being sought for Berlin and Milan.

The full SBC schedule and venue listing is as follows:

  • Tuesday October 7. 2014 – Queen Elizabeth II Conference Centre, London (note that the Ministry of New Media’s one day Employee Communications Thought Leadership Summit takes place the day after on October 8, 2014 at One Drummond Gate, Victoria, London)
  • Thursday November 6, 2014 – Mövenpick Hotel, Berlin
  • Tuesday November 18, 2014 – nhow Hotel, Milan
  • Monday February 9, 2015 – RAI, Amsterdam

The London, Berlin and Amsterdam events will both feature parallel tracks for residential and commercial building applications, with the first two also offering the option of full-day workshops at additional cost. i.e. the day after the SBC in London, the day before in Berlin.

The Milan event takes place in the same week as the SIEC industry gathering at which both CEDIA and InfoComm are expected to offer additional industry training and networking opportunities.

More information on the SBC 2014-15 schedule is available here.

Singapore Sports Hub, Asia’s Largest Sports Complex, Selects NCR

July 29th, 2014

Gail Chiasson, North American Editor

NCR Corporation has deployed both the NCR Venue Management solution and NCR Vitalcast digital signage solution at the new Singapore Sports Hub, a mega-sports complex with six venues.

singapore sports hub

Singapore Sports Hub is one of the few venues in the world that can host concurrent events, accommodating over 70,000 spectators at one time.

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Two New Digital Sites 4 @Outdoor_Plus

July 29th, 2014

Maddie Cotterill

Outdoor Plus has introduced two new premium UK digital sites as it continues to grow its coverage in and around the heart of London.

08 croydon outdoor plus Purley Way Fiveways JULY2014 SKY[1]

The two new sites, A41 Hendon Way, and Purley Way Fiveways (shown above), were unveiled on Monday July 28 with Sky, IKEA and Audi among the advertisers who had booked campaigns.

  • Outdoor Plus has introduced a brand new site, the A41 Hendon Way, which will be seen 650,000 times by ABC1 commuters every fortnight. The site is next to a major arterial junction, which connects London’s commuter belt with the A41 and the Brent Cross shopping centre slip road
  • Outdoor Plus has transformed its site at Purley Way Fiveways, introducing a state-of-the-art digital screen. It’s the first large digital screen people will see on their way from Gatwick into London, and it’s close to the retail hub around Purley. The only digital screen in the area, it’s within sight of the IKEA towers and it’s fitting the retailer will be among the first advertisers on the screen when it launches. Sky is also advertising its Summer of Sport campaign on the site from launch.

Jonathan Lewis, managing director at Outdoor Plus told us “We’re continuing to add to our network, giving brands access to the best sites in and around London, allowing them to tap into upmarket commuters as well as people working in the heart of London. We’re confident the two new sites will be very popular with our existing clients, and with new clients.”

Barry Louth, head of media planning at Sky, said: “Our Summer of Sport campaign is designed to attract new customers by reminding them that Sky has the most comprehensive sports coverage in market. The site at Purley Way Fiveways is one of the highlights across the plan and the location injects premium quality as well helping us reach a broad audience.”

In April, Outdoor Plus also introduced a brand new digital site in East London, on the A12 Cross Route targeting a City audience.

Over the past 12 months Outdoor Plus has grown from a fledgling media owner into a major player in iconic roadside digital with enviable distribution across the capital.

The company also announced it would invest GBP 10M across 2014, not only in new sites, but also in new ways to engage audiences while they’re out of home.

What One Man Can Invent Another Can Discover

July 29th, 2014

Andrew Neale

NEC Display Solutions has been chosen as Technology Partner for the eagerly anticipated Sherlock Holmes exhibition at the Museum of London.

NEC Technology Partner Sherlock Holmes ExhibitionSherlock Holmes, which opens in October 2014, is the first major exhibition since 1951 on the world’s most famous fictional detective, to be staged in the capital. It will illuminate the man who never lived and will never die, and consider why Sir Conan Doyle’s character has endured for more than 125 years, appearing in print, radio and on screen in numerous incarnations. He is now arguably the most iconic fictional Londoner, with a global reach and worldwide fan base.

The exhibition curators will make extensive use of film and photography to stitch together the many faces of Sherlock Holmes. With NEC’s expertise, the museum is planning an ambitious and impactful climax of the exhibition, which will give visitors a fully immersive Sherlock Holmes experience.

“We have identified NEC videowall display equipment as the best technology solution for this part of the exhibition, which will also be the final section and the one that all our visitors will leave talking about,” says Rebecca Gilmore, exhibitions project manager at the Museum of London.

Throughout the exhibition, NEC desktop, large format displays and a PX750U projector convey the narrative, whilst sixteen new 46” NEC X464UN LED backlit videowall displays will create the canvas for the exhibition’s final compelling reveal.

“Building on the success of recent high profile exhibitions at the museum, combined with the public interest we have already seen, and the global phenomenon which is Sherlock Holmes, we expect to attract in excess of 100,000 visitors over the course of the exhibition,” says Rebecca Gilmore. “To have NEC on board as our Technology Partner for Sherlock Holmes bolsters our audio visual capabilities to add to this world class exhibition. We look forward to working with them in order to deliver this.”

The exhibition opens on 17 October 2014, running until 12 April 2015, tickets are available now from The Museum of London.

Awake, Arise or Be 4 Ever Fall’n

July 28th, 2014

Adrian J Cotterill, Editor-in-Chief

Back in April 2013 I was invited to Dallas to present at the multi-day kick-off that officially saw RMG Networks and Symon Communications merge into one.

blake paradise lostLeft to my own devices on the first evening, an evening that saw Garry McGuire take all of his RMG Networks people out to dinner, and separately Charles Ansley do the same (unfortunately for the last time ever as it happened) for his Symon Communications people, I pondered on how exactly best to present the challenges that lay ahead for the (combined) new business.

First of all, let’s not beat around the bush, no-one (apart from the money-men who saw the cash and revenue locked up in Symon) understood why a media company was buying a technology services company. Symon was making very good money and doing well (if a little stodgy in parts, it was still the BEST solutions partner for corporate communications by a long way) and you can only guess at the feelings of those Symon employees who saw Chicago money and a West Coast media mentality come to Dallas, effectively take their business, kill their brand and (eventually) fire their executive management team.

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