DailyDOOH

Ilaria Calesella has joined Hivestack as VP Demand Italy.

Ilaria was previously Italian Country Manager for zeotap.

Screenverse and TheBulletin.io have announced a multi-year advertising management and sales partnership, in which Screenverse will manage all direct and programmatic sales across TheBulletin.io residential DOOH network.

TheBulletin.io is a fast growing startup that operates more than 500 digital bulletin boards in luxury residential buildings. Based in Chicago, and headed by former algorithmic trader Aditya Ramani and agency veteran Thomas Schneider, TheBulletin.io has systematically grown its footprint to offer community organizations, property managers, and advertisers the opportunity to communicate with young and affluent audiences.

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Jian Tsin (JT) Hor has joined TRAX Platform as head of operations in Malaysia.

Adrian Daniels, CEO at TRAX Platform said “JT is an experienced media professional who has worked for IPG Mediabrands heading up Rapport Malaysia; we are delighted to have him on board. TRAX and Vistar Media provide an immediate and rapidly scalable solution, spanning across programmatic and traditional buying approaches for the Malaysia market.”

TRAX Platform bridges the gap for media agency buyers and OOH suppliers; by combining TRAX’s focus on traditional OOH planning & buying with Vistar’s programmatic DOOH offering, this partnership enables a seamless approach to executing OOH across the full breadth of the media landscape. The partnership provides a unified approach to data, centralised access to multiple vendors, transparent transactions and accountability.

Hasan Najim has joined Shenzhen INFiLED Electronics Co.,Ltd. as Business Development Manager for Saudi Arabia.

Marco Bruines, Sr. Vice President of INFiLED EMEA said “Hasan’s expertise, skillset and broad network in the industry will be extremely valuable to increase our install base and build long-term customer relationships within Saudi Arabia. We are happy to welcome Hasan on board and we are convinced that in this role he will support our partners and customers in the best possible way.”

we are told that Hasan has a strong sales background with 16 years of experience in pro AV and IT companies, having worked among others at NEC, Sharp and LG, including his latest position as Business Development Manager at Smart LED, a major distributor in the Ras al Khaimah, UAE. Hasan Najim‘s primary focus will be to enhance INFiLED’s presence for the fixed installation and rental markets in Saudi Arabia.

We are also told that there will be a new Dubai office and showroom opening soon.

StreetMetrics, the leader in third party media measurement for ads on vehicles, announced this week that it has added Lynda Clarizio and Jim MacCurtain to its strategic advisory board.

Drew Jackson, Founder and CEO, StreetMetrics told us “In order for transit OOH to gain more market share, the channel needs to adopt data and dynamic insights as a core capability; with that in mind StreetMetrics remains focused on our mission to build the next generation of audience intelligence technology for ads on vehicles. These additions to our board help us to amplify this mission and we value the contributions these experts make to the OOH industry. Their role is to provide strategic direction on branding and messaging, share their perspective on successes in their respective industries, as well as guidance on StreetMetrics products ensuring they are aligned with industry best practices and evolve at pace to serve the greater OOH community”.

The newly appointed Strategic Advisory Board members are: –

• Lynda Clarizio has over 20 years experience in the media industry growing and scaling businesses with a focus on data and technology. Clarizio previously held positions of President, US Media at Nielsen, Executive Vice President at AppNexus, CEO at INVISION, President of Advertising.com and Board Member at IAB, among many others. Clarizio is a recognized leader in advertising and media, having been named one of 2017’s ’50 Most Powerful Women in New York’ by ​Crain’s,​ and one of 2011’s top 100 ‘Tech Titans’ in the Washington, DC region by ​The Washingtonian​.
• Jim MacCurtain, a senior business development and marketing leader, is currently the Chief Strategy Officer for Vector Media, the largest transit advertising company in the U.S. MacCurtain has over 15 years of sales and partnership marketing experience across broadcast, digital, mobile, sponsorship and OOH channels. He was previously Vice President of Olympics & Sports Sales and Marketing at NBCUniversal where he was responsible for strategic sales and marketing leadership for NBC premiere Sports properties and events, including the Olympics, NFL, Super Bowl, British Open, French Open, Kentucky Derby, Premier League and NHL. Prior to NBCUniversal, MacCurtain held roles at the National Basketball Association (NBA) and US Tennis Association (USTA) where he was responsible for developing and managing multi-platform marketing partnerships with Fortune 500 companies.

Founded in 2016, StreetMetrics specialises in measurement for moving out-of-home (MOOH) media: ads on buses, trains, rideshare fleets, taxis, mobile billboards, airport shuttles, bicycles and scooters. The company currently measures moving media in 30 of the top 35 DMAs in the US, Canada, and a handful of countries across Europe, Asia, and Australia. StreetMetrics is the only dedicated third party measurement provider designed specifically for outdoor ads that move, and is committed to bridging the gap between the physical and digital worlds for MOOH marketers.

Shopper Media, Australia’s fastest-growing offline retail out-of-home media company, has appointed James Poole in the newly created role of Head of Platform, with a focus on enhancing the capability of the digital out-of-home network.

L to R: Jamie Hollebone, Shopper Media’s Head of Revenue and James Poole, new Head of Platform

Jamie Hollebone, Shopper Media’s Head of Revenue, told us “James’ role will be transformative for our business, driving greater innovation and network optimisation whilst leading our programmatic offering. James will be working closely with creative and media agencies to leverage the capabilities of our Smartlite network, enabling advertisers to optimise their campaigns and achieve deeper engagement through more dynamic and contextually relevant messaging in retail environments.”

James has worked in digital out-of-home organisations around the world and prior to joining Shopper Media, he led digital capability and content management at Cartology (part of the Woolworths Group), and previously worked across digital solution delivery at JCDecaux and Adshel.

Shopper Media’s investment in intelligent Wi-Fi and virtual beacon technology allows a deeper engagement between shoppers and advertisers, enhancing the way agencies deliver campaigns in retail OOH environments.

James’ role will further this engagement ensuring that marketers are making the most of the Smartlite network’s dynamic competency, from first-party data capture and behavioural insights to the innovative delivery of creative messaging.

Jamie Hollebone continued “We are committed to delivering best-value, optimised campaigns in retail OOH. James will work alongside advertisers to ensure our responsive digital and content capability delivers advertising that is dynamic, relevant and engaging to consumers. The Head of Platform role aligns with our focus on innovation as we navigate the changing media landscape and the on-going challenges in a post COVID world.”

Shopper Media boasts a portfolio of more than 400 shopping centres providing essential retail to local communities across the country. The latest Standard Media Index* data saw Shopper Media post an 8.4% growth, securing the title of highest-growth offline media company in real dollar terms for the second consecutive year.

NOHO West, a retail and entertainment destination in the heart of North Hollywood right off of 170/Hollywood Freeway, added over 2,000 square feet of outdoor digital signage to be used for out-of-home advertising. All three digital screens come from SNA Displays’ EMPIRE line of exterior LED display products.

NOHO West describes itself as a Community Plaza, designed to “celebrate local artistry and color” in a “vibrant walkable neighborhood setting”. The shopping and entertainment district is organized around a central plaza and retail-lined main street. The location currently offers a variety of shops, health and beauty amenities, service-oriented office space, and dining options. Property owners Merlone Geirer Partners plan to expand the site to include a movie theater, a professional office tower, and over 600 multifamily residential units. When fully realized, NOHO West will comprise more than 300,000 square feet of mixed-use space.

Pete Simon, director of sales at SNA Displays said “NOHO West is a perfect example of modern retail. The future of the retail experience is to offer many destinations for visitors and tie it all together with a state-of-the-art signage network. NOHO West encompasses so many different needs, lifestyles, and pleasures, which are of course driven by the changing environments of brick and mortar.”

Sign installer YESCO managed installation of the displays and out-of-home media company BIG Outdoor will manage the content. Low-voltage contractor Tri-R designed a creative and highly efficient data transfer system and internet connection that patches the displays to the building control and keeps all three displays on the same network.

Two of the digital displays are installed on the north and south ends of the property, with a third display facing the interior of the open-air mall and across the street from a future movie theater where patrons can see the display upon exiting the theater.

The north and south façade-mounted LED displays, one horizontally oriented and the other vertically oriented, use a 12.0 mm pixel pitch. They are approximately 23′ high by 40′ wide and 32′ high by 19′ wide, respectively. About one-third of the vertical display extends above the roof of the building to which it is mounted. They are positioned on parking garages next to the Trader Joe’s and face outward to draw guests into the onsite attractions.

The interior-facing display screen is approximately 17′ high by 33′ wide and uses an 8.0 mm pixel pitch. It is meant to be more versatile, showing event information, third-party advertising, and even movie nights. The trio of LED screens contain approximately 1.8 million total pixels.

SNA Displays is in the process of installing kiosks on the property and estimates completion in May 2021. In addition to manufacturing the LED screens, SNA Displays is providing project management throughout the duration of the project.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

The Global LED Summit will take place during New York Digital Signage Week Monday October 11 to Friday 15, 2021. A venue and agenda for that will be announced in Q2, 2021.

Branded Cities, a premier Out-of-Home and iconic media company in North America, has announced the acquisition of a series of SoHo neighborhood spectaculars of City Outdoor, further increasing its footprint in the New York market.

The all-cash deal for the signs located at West Broadway and Grand Street represents the first in Manhattan’s hip and trendy SoHo neighborhood for Branded Cities.

Steven Ellman, Chairman & Chief Executive Officer of Branded Cities told us “We are pleased to add these spectacular assets to our existing portfolio of New York inventory. These highly visible signs in the sought-after SoHo neighborhood will provide brands the opportunity to reach and engage with audiences as they experience all that SoHo has to offer.”

Financial terms were not disclosed.

Ladorian, a software solution specializing in personalized data-driven messages in physical spaces, has announced a strategic partnership with inReality, a venue analytics software platform.

Rafael Cifuentes, CEO of Ladorian’s US affiliate, Digital Signage Revolution, a Florida corporation, dba as Ladorian USA told us “Retail stores have not yet been able to offer the same real-time targeted content that has become de facto with online platforms. We help our customers bridge the gap by reinventing shopper data at the POS so that they can serve up the same intelligent digital communications in their stores. The fact is in-store sales still accounted for a large percentage of retail sales, and shoppers want a consistent level of relevance and personalization across all channels. We enable this, and by doing so we help customers achieve similar conversion rates to those that ecomm has come to rely on as a result of data-driven messaging.”

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Road Runner Media has announced a strategic partnership with Place Exchange which will make the entirety of Road Runner’s mobile digital national media network, consisting of connected screens mounted to fleets of moving commercial vehicles, available to be bought programmatically by brand marketers and omnichannel media buyers.

Place Exchange connects with demand-side platforms (DSPs) such as AdQuick, Amobee, MediaMath, OutMoove, Roku, The Trade Desk, Ubimo and Verizon Media to power the activation of programmatic DOOH advertising campaigns.

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