DailyDOOH

LG Electronics (LG) says that it is strengthening its leadership in educational technology (EdTech) with a comprehensive lineup of its large-format smart display, the LG CreateBoard.

Featuring #AI capabilities and specialized educational solutions, the new displays are designed to bring more immersive learning to modern classrooms.

The LG CreateBoard Core (Model: TR3BQ) offers essential interactive features – such as handwriting on a touch display – at a more accessible price point. Its affordability and versatility are expected to drive LG’s EdTech growth in key markets including North America, Europe and India.

The full LG CreateBoard lineup comprises four models, each tailored to various user needs and purposes:

• LG CreateBoard Pro (TR3PN): Features a high-performance processor optimized for AI-intensive tasks and seamless multitasking.
• LG CreateBoard Standard (TR3DQ): Equipped with key functions, including wireless screen sharing, writing solutions and Google Android compatibility.
• LG CreateBoard Core (TR3BQ): A new, cost-effective model delivering essential teaching tools for broader accessibility.
• LG CreateBoard 105-inch (TR5WP): Boasts a 105-inch display with a 21:9 aspect ratio, optimized for video classes and collaborative learning environments.

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Back in 2019 we wrote “they’ve have had six funding rounds raising USD 5.1 Million over the past few year” and that they had announced a crowd funding campaign before securing institutional investment (from Tamar Capital and the Hinduja Group) and PaveGen seem to be at it again.

Pavegen CEO Laurence Kemball-Cook said in an email “We’re on Crowdcube, raising funds to support our global growth and expand our smart infrastructure solutions across the $4 trillion smart cities sector and key global markets, including ESG, IoT, and brand communications. We’re backed by Hinduja Group, Tamar Capital, and an expanding community of mission-driven investors. Significant milestones already achieved include our first mega project in Saudi Arabia and live integrations throughout the US, Europe, and Asia”

Pavegen claim to bve ‘live’ in 45 countries with over 300 installations and major traction in some of the world’s most iconic spaces AND have over GBP 12m revenue in exports.

In 2024 they partnered with corporations such as the Sports Boulevard Mega Project in Saudi Arabia, UEFA, Ford and Uber in the UK, Merritt Park and Purina in the US, Westfield in Germany, Dubai World Trade Centre in UAE and the NSW Government in Australia.

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Captivate, the only premium video network that delivers 100% viewable, fraud-free, brand-safe media in impactful locations across North America, today announced the official launch of Programmatic Content Alignment, a first-to-market solution that brings contextual targeting capabilities to digital out-of-home programmatic advertising.

This innovative offering allows advertisers to align their programmatic campaigns with relevant content categories across Captivate’s network of 22,000 screens, leveraging the company’s portfolio of premium content from an impressive roster of over 200 world-class content partners. The launch extends this contextual targeting functionality that has been long available in Captivate’s direct campaigns to the programmatic space.

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Leading digital outdoor company QMS has announced the renewal and expansion of its exclusive advertising license for Sydney’s M2 Motorway, which sees an additional seven digital panels added along the motorway, after striking a new agreement with advertising infrastructure developer Manboom.

QMS Chief Operating Officer, Sara Lappage told us “Securing another long-term renewal for the M2 Motorway highlights our ongoing commitment to delivering industry-leading digital out of home solutions for our clients. This exclusive license allows us to provide brands with even more opportunities to deliver impactful and engaging communication along one of Sydney’s must have commuter corridors. Our recent tender wins for Transport for NSW, Australian Turf Club, Hills Shire Council and ARTC, coupled with the City of Sydney digital street furniture network, means that in 2025, QMS has a commanding portfolio of premium OOH assets across Sydney, delivering attention, impact and influence for brands”.

The new contract enables QMS to expand its offering along the entire stretch of Sydney’s key north-west traffic corridor, with the new locations being developed throughout 2025, further enhancing QMS’ NSW reach and digital network capabilities.

The renewed agreement maintains QMS’ exclusive presence along the M2 Motorway, with several new prime locations already live, including Macquarie Park (Lane Cove Road), Beecroft (Murray Farm Road), Winston Hills (Ixion Street) and Baulkham Hills (Cropley Drive and Windsor Road), with a further two new digital locations coming online shortly at Eden Gardens and Cheltenham.

Here’s an industry event we had never thought of. On May 31 in New York City, LG turned laundry day into a romantic celebration with the ‘Launderette of Love’ a one-of-a-kind wedding experience that allowed selected couples to say “I do” surrounded by the latest in LG laundry innovation.

At the LG Love to Laundry event, Saturday, May 31, 2025, in New York. (Jack Dempsey/AP Content Services for LG)

The event invited couples to transform a typical task into something joyful, lighthearted and memorable and featured special commitment ceremonies officiated by Patti Stanger, the host of the popular TV show Millionaire Matchmaker.

Several lucky couples tied the knot in a setting that reimagines tradition with a modern, unexpected twist, surrounded by sleek, smart LG laundry solutions.

Visitors also had the chance to take part in a whimsical and heartfelt giveaway where they could submit a physical ‘Love Letter to Laundry’ and place it inside the dryer drum of an LG WashTower onsite. These notes doubled as entries to win LG’s innovative laundry appliances, including the space-saving LG WashTower™ and the advanced LG WashCombo™.

Now in its 14th year, Out of Home New York runs October 13-17, 2025 and will, as always, be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.

The suggested hashtag for the week is #OOHNYC.

oOh!media is boosting its go to market offering by creating an 11 strong specialist team to be led by media and Out of Home executive, Mel Duffy, who joins in the new head of product and sales partnership role.

With more than 190 years of combined experience, the newly established team will report to chief product and marketing officer, Bel Harper, whose remit has brought marketing, creative and innovation hub POLY and product and partnerships together to increase customer centricity and simplify oOh!’s value propositions.

Mel told us “This talented team has been hand-picked based on their deep product and media knowledge and ability to articulate value and benefits to our customers. With so many important contracts transferring to our rich product portfolio, including Waverley, Manly, and Northern Beaches Councils, Sydney Metro and Melbourne Metro Tunnels and the massive Transurban win in Melbourne and Brisbane, this exceptional team will lead our charge in market and support our teams to deliver best in class solutions to our customers on world class assets.”

As part of the key appointments, oOh! has hired Mel Duffy as head of product sales and partnerships, bringing over 20 years’ experience spanning business development, client leadership, investment, strategy and managing high performing teams.

With extensive agency knowledge and a previous stint at oOh!, Mel has worked at leading agencies including Hearts and Science, Mindshare, Mediacom, Carat and was most recently client partner on IAG at Initiative.

The product sales and partnerships team includes Jamie Gill and Chloe Swinton (Airport and Office); Bill Athanassiou and Samantha Stewart (Street Furniture and Rail); Donna Tauro and Jessica MacDonald (Retail); Jenna D’Auvergne and Brittany Simpson (Large Format); Nicole Pennells and Sophie Bray (Partnerships).

G3 Media has joined the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) adding to its growing roster of members.

Sebastien McQuade, CEO of G3 Media said “It was essential for G3 Media to partner with COMMB, which remains the benchmark in Canadian OOH advertising, providing planners and buyers with reliable data and quality tools to support their media placements.”

As a dynamic Quebec-based company specializing in both digital and static outdoor media, G3 Media has rapidly expanded its presence through strategic partnerships, including a significant agreement with Bell Media.

COMMB’s Interim President Adam Butterworth told us “G3 Media’s reach in the Quebec and Ontario markets will further strengthen COMMB’s mission to drive growth and excellence within the Canadian out-of-home advertising industry.”

By joining COMMB, G3 gains access to comprehensive audience measurement tools and industry standards that will support its continued growth and commitment to delivering impactful Out-of-Home campaigns across Eastern Canada.

G3 Media is a Quebec-based company founded by Sébastien McQuade specializing in billboard advertising sales, strategic placement, and marketing. They own 665 traditional and digital large-format billboards in key markets such as Quebec City, Trois-Rivières, Sherbrooke, Greater Montreal, and Greater Toronto. Driven by a 100% Quebec, dynamic, and visionary team, G3 Media aims to redefine the advertising landscape and develop urban and regional markets with an innovative and distinctive approach.

Vistar Media has announced the expansion of Vistar Academy to the EMEA region. This milestone brings free, high-quality training and certification programs to marketers, media owners and advertising professionals across Europe, the Middle East and Africa.

Vistar Academy is an interactive, online learning platform designed to educate and empower all levels of the advertising community.

From industry newcomers to seasoned experts, this resource provides self-paced courses and certifications that cover the fundamentals of digital out-of-home, including how programmatic technology enables data-driven targeting, dynamic creative and automated buying.

Learners gain practical knowledge to plan, sell or integrate DOOH into a broader marketing strategy.

“Programmatic DOOH adoption is growing rapidly across EMEA, but education remains one of the biggest barriers to continued growth,” said Diederick Ubels, Managing Director, EMEA at Vistar Media. “The launch of Vistar Academy in this region is designed to give our partners the knowledge and tools they need to confidently navigate and succeed in the programmatic space. This effort is about making DOOH more accessible, more collaborative and ultimately more impactful for everyone involved.”

Since its U.S. debut in August 2023, Vistar Academy has drawn nearly 5,000 users and issued over 2,600 certifications, underscoring the strong and growing demand for DOOH education. With its expansion into EMEA, Vistar Academy aims to support a wide range of learners:

Courses are structured around real-world scenarios and best practices, equipping learners with practical knowledge that directly translates into stronger campaigns and deeper collaboration across the ecosystem.

Vistar Academy is available now and free to access at academy.vistarmedia.com here.

On the back of the third Annual Canadian Out-of-Home Awards and the successful launch of its new Audience Measurement, the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced that it is now beginning the formal process of identifying its new Permanent President.

COMMB’s Interim President Adam Butterworth was quietly appointed by the COMMB Board of Directors back in December 2024 with the mandate to launch ROADMAP R/F, Canada’s new Outdoor Audience Measurement Platform and reorganize the industry association with the aim of positioning it to help drive the future growth of the Out-of-Home industry in Canada.

With these two initiatives largely completed the time is right for the recruitment of a dynamic and forward-thinking President to guide this next phase of innovation and insights, as the Canadian Out-of-Home industry embarks on an exciting new chapter.

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Fanny Alm has been named Head of Consulting Nordics at Grassfish.

In this role, Fanny will lead the Nordic consulting team and drive the continued success of Grassfish’s digital in-store strategy across the region.

Fanny brings over five years of experience at Grassfish, where she has held key roles, including Project Manager, Key Account Manager, and Squad Leader. Her strong background in retail, combined with her hands-on leadership style and deep understanding of customer needs, has made her a cornerstone of the Grassfish team.