Room Booking Software & Meeting Room Panels Event

April 27th, 2017

Andrew Neale

Anders+Kern UK Ltd (A+K), a leading distributor and integrator of audio visual solutions, are hosting their room booking and meeting panels event at the Royal Danish Embassy during London Digital Signage Week on Wednesday May 10, 2017.

The event, which is targeted at Facilities and IT professionals, is being organised in association with the Danish developer of the Concierge room booking solution, Fischer & Kerrn.

The afternoon (from 1 to 6pm) will showcase the best in room and resource booking software and will provide attendees with the opportunity to test out the latest that room booking software has to offer.

Fischer & Kerrn will be demonstrating their Concierge Booking software and meeting room booking panels. Concierge Booking is compatible with Microsoft Outlook and handles all aspects of booking meeting rooms, desks, parking spaces, resources and other services for events such as invoicing. Evoko Liso, the room booking manager from Evoko will also be on display at the event.

In addition, the latest collaborative technologies from A+K’s newest partner i3-Technologies will also be showcased on the 10 May. Products exhibited will include the new all-in-one meeting display board the i3HUDDLE 2.0 and the i3SNAP, which is an innovative solution allowing users to take and share digital meeting notes with ease.

There will also be the opportunity throughout the afternoon for attendees to speak with room booking technology experts from both Anders+Kern and Fischer & Kerrn about the bespoke options that are available to them.

On this year’s event, Steven Black, Managing Director of Anders+Kern, told us “We are looking forward to welcoming attendees to an afternoon where professionals can explore how they can enhance their current workplace utilisation. We believe the afternoon will be of real benefit to those who want to improve workflows within their business and increase efficiency”.

The Royal Danish Embassy is located in prestigious Knightsbridge, near Harrods. Danish refreshments will be available throughout the afternoon. A+K welcomes all those interested to sign up for the event either by following the room booking event website link, by emailing marketing@anders-kern.co.uk or calling 01638 510900. Due to security implications at the Embassy, pre-booking is essential.

London Digital Signage Week takes place May 8-12, 2017 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

Deloitte Launch LHR’s First Class Immersion Opportunity

April 27th, 2017

Maddie Cotterill

This week business advisory firm Deloitte begin their first ever UK Airport advertising campaign as the launch partner of Heathrow’s latest and most exclusive digital opportunity, the T5 Immersion.

Located in the brand new British Airways first class security route, the Immersion consists of 15 HD digital totems that line the exclusive passenger route leading from security search directly into the first class Lounge. The cascading screens, adapted from a design originally produced by Admemori for Nice airport, create a visually stunning impact in this intimate location as passengers make their way to the lounge, fully immersing them in Deloitte’s brand message.

Steve Cox, Marketing Director at JCDecaux Airport told us “At JCDecaux we’re always trying to provide advertising solutions that deliver both innovative and effective opportunities for advertisers, and engaging and memorable experiences for Heathrow’s elite passengers. With the striking T5 Immersion we feel we’ve truly succeeded.”

Taking the Immersion opportunity will provide Deloitte with rare access to an elite group of global travellers. Over 2,000 passengers will pass through the exclusive security route every day, including British Airways First Class ticket holders, Gold Card members and their guests. Powerful business leaders and the world’s wealthiest leisure passengers, these are the most select and discerning customers travelling through Heathrow.

Having a presence in this prime location not only gives Deloitte the opportunity to influence the most senior level business decision makers, but projects values onto the brand that are associated with this premium airport service: trust, reliability and internationality.

Mark FitzPatrick, managing partner for clients & markets at Deloitte UK, explained the rationale for the campaign “Our campaign has a simple objective: to answer the question, Why Deloitte? We are doing this by amplifying the characteristics our clients say set us apart. They see Deloitte as the firm that delivers, makes an impact and takes action. Put simply, it’s what we do that makes the difference. This campaign will help us to create a distinctive and consistent market position.”

To extend their reach to the wider business traveller audience, Deloitte have booked additional business-focused digital networks across Heathrow. A presence on the new Business Lounge iVisions network, which covers 12 lounges across the airport’s 4 terminals, and the Heathrow Express digital gives Deloitte the potential to reach 2.2million influential business travellers during their 11 week campaign.

The campaign was booked by Talon and Electric Glue through JCDecaux Airport and will run for 11 weeks.

This Year’s 2017 CEO Spotlights

April 27th, 2017

Maddie Cotterill

Up tomorrow in our CEO Spotlight (the last Friday in every month) is PRN’s Kevin Carbone. We’ve already seen so far this year; Clear Channel Outdoor’s Scott Wells in February and Grandi Stazioni’s Stefano Mereu in March.

Following that (in no particular order) we have; Core Out of Home’s Umut Senol (formerly Clear Channel Turkey), Val Morgan Outdoor’s Anthony Deeble, Elonex Outdoor’s Nick Smith, Multimedia Outdoors Portugal’s Vasco Perestrelo, Kong Outdoor’s Ross Barrett and Go2Digital’s Edin Pasalic.

All previous CEO Spotlights (and we have almost 10 years’ worth now) are available online (click here), as well as in print: –

A more pictorial look at this year’s featured CEOs’ networks will be available in print in DOOH INSIGHTS: Volume 6 which will be published at the end of September in time for various UK upfronts and New York Digital Signage Week.

‘Live Stream’ Billboard Celebrity PSA Campaign Promotes Proper Recycling

April 26th, 2017

Adrian J Cotterill, Editor-in-Chief

Lamar Advertising Company (Nasdaq: LAMR) and nonprofit organization Recycle Across America (RAA) are once again joining forces to promote proper recycling. Last year, Lamar and RAA made history with the first-ever celebrity PSA campaign live-streamed to digital billboards for Earth Week. This week, on the heels of that anniversary, Lamar is donating the use of hundreds of digital billboards across the country, which will display a celebrity PSA campaign live-streamed from a photo shoot in Providence on April 26th.

The live-stream photo shoot is expected to result in more than four million PSA ad spots across the U.S. promoting RAA’s Let’s Recycle RIght! campaign. Lamar is providing use of the digital billboards at no cost to RAA during the event on April 26 and for the remainder of Earth Month (through April 30).

The April 26th evening event called ‘Let’s Recycle RIght!’ will be hosted at the Providence Public Library in Providence, RI. Famed celebrity photographer Timothy White is donating his talent to conduct the live-stream photo shoot of local celebrities and VIPs who are lending themselves to promote the nonprofit standardized labeling solution for recycling bins. Rhode Island is the first state in the U.S. to adopt RAA’s standardized recycling bin labeling solution, and Rhode Island Resource Recovery will be recognized at the celebration at the Providence Public Library.

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The Global Digital Signage Conference

April 26th, 2017

Adrian J Cotterill, Editor-in-Chief

Many people told us that a ‘Digital Signage Week’ needed its own dedicated event, focussing on the technology and its uses. We listened, we acted and so we have it – the first ever GLOBAL DIGITAL SIGNAGE CONFERENCE takes place Thursday May 11, 2017 as part of London Digital Signage Week (May 8-12, 2017) and it’s already looking like being a truly thrilling affair.

We’d like to thank BroadSign, NEC Display Solutions and Scala for stepping up to the mark and sponsoring this inaugural event, as well as thanking the over-arching sponsors of London Digital Signage Week; Digital Signage Expo (itself, the world’s largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital display and interactive technology solutions for customer and employee communications), NEC Display Solutions, the Retail Digital Signage Expo (an event took place earlier this week on Monday and Tuesday) and Scala.

We always like to remind people, especially the out of home folks, that without Digital Signage there would be no Digital Out of Home but without this technology there wouldn’t be as much innovation in a number of industry verticals.

We’ve assembled, what we think is one of our best speaker line ups ever, and in doing so, have tried to cover the software side of things, AV and IT, architecture and design, retail, employee communications, thrown in a little bit about the future of hardware appliances and content, as well as the obligatory digital out of home.

Unlike many other conference organisers, we are not in the events business, we are in the business of INSPIRING PEOPLE and we think that if you look at the list of prestigious speakers we have, peruse the presentation titles and read through the short abstracts that try to do the speaker and subject justice, we think you will agree that this will be one of our best events ever: –

GDSC_logo508.45 REGISTRATION & BREAKFAST

09.30 Welcome | Adrian J Cotterill

09.45 Music Led Me to Digital Signage, Then It All Went Wrong | James Abdool | Head of Digital Experience | Arcadis

James Abdool ‘discovered’ the digital signage industry whilst building a very successful business streaming music into the retail, hospitality and leisure sectors. After selling the company he immediately made the mistake of focussing too much on ‘digital signage’ and not enough on the problems it can solve – so here’s what he did next!

10:15 Mobile Devices, Integrated Systems, and the Spaces Between | Rob Badenoch | Associate Principal | TAD Associates

This is a tour through the world of technology consulting, where the devices in our pockets increasingly impact the bricks-and-mortar decisions of modern building infrastructure and the surrounding media landscape. The worlds of consumer electronics, architecture, and IT continue to collide, producing opportunities and pitfalls alike. This will be a discussion of technology design for the modern workplace, where our users bring expectations from the consumer electronics and entertainment industries, rather than the office. This has led us to design immersive media, augmented reality, and maker spaces into the enterprise work environment, while extending our expertise to include content and experience design. What does this all mean for the digital signage industry?

11:00 COFFEE

11.30 A Fireside Chat with Eben Upton CBE | Founder | Raspberry Pi Foundation

Eben Upton CBE is one of the founders, and a former trustee of the Raspberry Pi Foundation, and now CEO of Raspberry Pi (Trading) Ltd., the wholly owned subsidiary which runs the engineering and trading activities of the Foundation. He’s the man responsible for the overall software and hardware architecture of the Raspberry Pi device.

There has been intense interest in the use of the Raspberry Pi for digital signage for several years but all of the excitement around it reached a crescendo late last year when NEC Display Solutions revealed that it had spent the previous 18 months working on a collaboration based on the latter’s OPEN MODULAR INTELLIGENCE or OMI, being built into a number of their displays.

This fireside chat, moderated by DailyDOOH’s Editor in Chief Adrian Cotterill, will dive into more detail on the collaboration (which clearly showed NEC’s confidence with the Raspberry Pi’s ability to provide a platform that can be used in a variety of environments) and what it might mean for the digital signage industry.

12:00 Pride and Prejudice | Giovanni Flore | Digital Signage Project Management | Benetton

It is a truth universally acknowledged, that a retailer in possession of a good fortune, must be in want of digital signage. Is that true? Fashion brand Benetton has continually been at the forefront of retail innovation – both with and without technology. Benetton’s Retail Digital Signage Project Manager, Giovanni Flore will explain how digital signage has played its part in the growth of the brand. Giovanni Flore has delivered incredible retail experiences with an experimental, and often, a non-commercial focussed process and during his presentation he will take a look at some of the best and worst practises he has witnessed and will also warn the audience about the use of technology for technology’s sake.

12:30 What Have We Learnt In Thirty Years of Digital Signage? | Peter Cherna | Chief Product Officer | Scala

Scala started life in 1987 whilst Peter Cherna was still a student at McGill University. After graduating, he spent almost five years at Commodore Business Machines before joining Scala in 1993 as a software engineer. If anyone can be best described as a ‘digital signage pioneer’, it’s Peter. With a lifetime of roles as VP Engineering, Senior VP of Technology, CTO and currently Chief Product Officer he knows the Scala platform and the wider digital signage industry inside out.

There is no-one better suited to talk about the prehistory of digital signage, explore the promise of technology encountered along the way (both fulfilled and otherwise) and share insights as to what experience has taught us about success in the digital signage industry.

13.00 LUNCH

14:00 Communicate, Collaborate, Utilise (But Guess What? It’s Not Digital Signage) | Sarah Joyce | Managing Director | Electrosonic and Paul Louden | Sales Director | Electrosonic in conversation with Adrian J Cotterill

Electrosonic, an international audio-visual company that provides systems integration, technical design, project management and support of AV products and systems, has always been focused on providing the best collaboration tools and services to help businesses improve communication, increase productivity and lower operational costs.

They build an extraordinary amount of innovative environments using business critical technology and create tailored, state-of-the-art solutions for a wide range of markets and applications including museums, theme parks, video conferencing, meeting rooms, control rooms and video walls.

Rarely though do they use the term digital signage with their customers and DailyDOOH’s Editor in Chief Adrian Cotterill aims to find out why.

14:45 Collaboration in the Context of OOH | Gina Kuck | Manager of Commercial Creative Services | Daktronics

Collaboration is far from a new idea, but the way it’s leveraged in multiple digital signage verticals has evolved to just the right state that it’s worth revisiting. An acknowledged LED content expert, Gina Kuck manages Commercial Creative Services for Daktroncis and she’s very focused on providing content and solutions for LED display optimisation. Gina believes that all of the verticals can and should learn from the follies and triumphs of each other.

15.15 TEA/COFFEE

15:45 The Future for Digital Signage – The View From The Outside In | Josko Grljevic | Chief Technology Officer | Exterion Media

Josko Grljevic is new to the world of digital signage but with a solid background at Tesco.com, Trainline and Barclays, not to the world of technology. As Exterion Media’s new CTO, he has been tasked with leading the UK media owner’s transition into a digital media company – all powered by data!

The OOH industry is ready for change and Exterion’s Hello London partnership is an example of this innovation, but we are told, that there is much more to come. Josko’s view on our digital signage industry is a unique one, he believes that the future for digital signage is bright BUT he will tell us what types of change that we should expect and how we can all accelerate transiion in the right direction.

16:15 Anything Is Possible. How To Create Retail Theatre And Sell Ads With Digital Signage | Guy Cheston | Media Sales Director | Harrods

Guy Cheston is Media Sales Director for Britain’s best-loved department store. There are few places in the world that, once visited, are never forgotten – Harrods is certainly one of them and it has become a must-visit for anyone in London. Guy is probably the world’s foremost authority in retail related media sales and one of the best practitioners of retail digital signage (so good in fact, that you won’t notice the technology in the store, just the ‘retail theatre’). Guy will explain how it all started, the lessons he’s learnt on the way, how his team works, why he brought in-house their own magazine and technology people and how he seamlessly sells media campaigns and more!

17.00 Closing Remarks | Adrian J Cotterill | Editor-in-Chief | DailyDOOH

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Registration is now open and can be found here.

London Digital Signage Week takes place May 8-12, 2017 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

Mayfair Equity Partners Acquires Controlling Stake in @TalonOOH

April 26th, 2017

Adrian J Cotterill, Editor-in-Chief

A week ago we wrote that “It would appear that Mayfair Equity Partners is the likely acquirer of the 17.5% stake in Talon Outdoor that Omnicom sold” (the week before) and now it would seem that Mayfair Equity Partners have in fact bought a controlling stake in the business.

The DailyDOOH Media Summit

April 25th, 2017

Maddie Cotterill

The DailyDOOH Media Summit takes place Tuesday May 9, 2017 as part of London Digital Signage Week (May 8-12, 2017).

Here is the speaker lineup: –

DD_MediaSummit_logo201708.45 REGISTRATION & BREAKFAST

09.30 Welcome | Adrian J Cotterill

09.45 Accelerating Out-of-Home: How Content and Partnership are Key to Creating the Future of Outdoor Media | Justin Cochrane | CEO | Clear Channel UK

Emerging technology has already transformed UK out of home. Following substantial investment in digital inventory from major UK media owners, the industry sector’s focus now turns to automating out of home – making our media easier to plan, buy and optomise.

In this keynote speech Justin Cochrane will look at out of home’s recent success and ahead to emerging opportunities and threats for the medium. How do out of home media owners use automation to unlock the creative potential of our digital estates? He will discuss how emerging technology offers out of home a once-in-a-generation opportunity to overcome issues of trust in advertising –delivering transparency and accountability for advertisers, responsible development of our advertising estates for landlords and ultimately create brilliant, creative advertising that connects brands with people.

10.15 Dynamic and Programmatic DOOH Content Discussion | Andrew Newman | CEO and Co-founder | DOOH.com, Alex Matthews | Managing Director, Dynamic | JCDecaux, Neil Morris | CEO | Grand Visual

Three of the UK industries greatest content experts will debate, discuss, and no doubt disagree (in parts). We will discuss (in no particular order), contextual, real-time data, the automation of dynamic and contextual advertising, programmatic creative, live, dynamic, and reactive digital out-of-home advertising campaigns, dynamic feeds, workflow intelligence and the smart use of data. We’ll ask if dynamic, contextual ads are easy for brands and separately, why has there has been so little dynamic digital out-of-home until now?

11:00 COFFEE

11:30 I Never Knew You Could Do That | Helen Weisinger | Chief Client Officer | Outdoor Plus

Helen Weisinger will take you on a whistle stop journey of Out Of Home advertising from the oldest and most inflexible medium of all to the most innovative, flexible, relevant and engaging medium in today’s digital world. She will then explain just some of the remarkable opportunities that are now available in DOOH and finally explore some of those possibilities that are just around the corner.

12:00 Why The Excitement With Public Video | Dirk Huelsermann | Managing Partner | DeBere Capital Partners

Moving images in public places, an advertising media that broadcasts videos, playout systems linked to online ad servers. Is Public Video and not DOOH really the future?

12:30 Two Turntables and a Microphone – the Marcomms Remix | Tim Lumb | Insight and Effectiveness Director | Outsmart

In an attempt to avoid the inevitably dull ‘Industry Body’ presentation, Tim Lumb wonders what time travel and hip-hop can tell us about the future of OOH.

13.00 LUNCH

14:00 How to Create Award Winning Content | Catherine Morgan | Head of Ocean Labs | Ocean Outdoor and Dino Burbidge | Director of Innovation and Technology, WCRS

14:45 What’s The Future for Cities and Where is Your Smart City Opportunity? | Sandra Baer | President | Personal Cities

The digital world we live in is moving so fast that, truthfully, none of us can fully adapt to the latest innovations before the next one appears. As for cities, they are in a continuous cycle of renewal and reinvention and are always in need of guidance when it comes to transformation – digital or not!

So, how can the Out of Home industry help city leaders strengthen engagement and citizen participation? How can you all help cities compete, connect and collaborate in new ways to produce attractive places to live, work and play?
How can the media world help identify new opportunities for cities? How can they “think big” on behalf of a city, build new coalitions and leverage any “people-centred” technology they have, in order to make cities smarter?

15:15 TEA/COFFEE

15:45 The Evolution of Street Furniture | Peter Livesey | Co-Founder & CEO | Esprit Digital

Far from being new or having been discovered recently by all those ‘now’ experts in Smart Cities, JCDecaux pioneered Street Furniture well over 40 years ago. Even more ‘recently’, Esprit Digital’s invention of Digital Escalator Panels (DEP’s) back in 2003 was truly, a world first solution that created a new advertising medium overnight. It was voted ‘The Outdoor Innovation of the Year’ by Campaign Magazine. In 2016, Esprit Digital joined an elite group of British companies who have been recognised for continued success in international trade – receiving a Queen’s Award for Enterprise and so it is only fitting that Peter Livesey talks us through the last five decades of Street Furniture, putting in perspective what many think is new (but it’s not), and looking further ahead to see how it all might evolve.

16:15 Will Digital OOH and Automation Power OOH Growth? | Naren Patel | CEO | Primesight

The Out of Home sector is currently investing record amounts in Digital signage at a pace not seen before, as well as investing in systems to enable automatic delivery of OOH audiences. We ask whether the additional value derived from site impact, increased flexibility and efficiency now available to advertisers is being reflected in increased share for Out of Home?

Research asking opinions of leading clients, agencies and outdoor specialists aim to shed light on the current state of play and what the future holds for the fastest growing media last year – Digital Out of Home.

17.00 Closing Remarks | Adrian J Cotterill | Editor-in-Chief | DailyDOOH

17:15 Cocktails

DD_LDSW_logo2017_RGB19.00 Close

Registration is now open and can be found here.

London Digital Signage Week takes place May 8-12, 2017 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

The Boring Conference, Saturday May 6, 2017

April 25th, 2017

Adrian J Cotterill, Editor-in-Chief

Now in its seventh year, The Boring Conference, an annual conference devoted to the ordinary, the mundane and the everyday takes place the Saturday before London Digital Signage Week, and, so we are told, goes head to head this year with the Annual General Meeting of the Locomotive Club of Great Britain (LCGB).

The shock clash, according to Boring Conference founder and organiser James Ward, was the result of a ‘simple schoolboy error’. He told us “Ironically the error occurred when I was putting my collection of 2,384 train journey receipts in chronological order. This is something that I have been meaning to do for some time, but most of my weekends have been occupied updating catalogues for my collections of string, sellotape and UHT milk cartons. Anyway, I accidentally dropped the receipt from March 13, 1998 on my Amstrad keyboard and pressed the return key as I sought to retrieve it, ‘setting in train’, if you’ll forgive the pun, a series of events that have resulted in this scheduling fiasco. I send my sincere apologies to the LCGB organising committee and wish them well in these difficult circumstances.”

He added: “One marquee enthusiast event is one thing, but having two on the same day is quite another. Well, actually, not exactly ‘quite another’. Instead it means having two events on the same day which might cause disappointment to people who had hoped to be able to attend both. Obviously, mine is an inclusive conference and I welcome attendees from the LCGB community, but at the same time I don’t wish to be seen to be poaching a rival event’s audience. I’m sure that their gift bags will be just as good as mine.”

Talks at this year’s Boring Conference at Conway Hall include:-

  • Mid 20th century Danish public information films.
  • Model villages.
  • Bleach.
  • How to fold each broadsheet in a confined space in order to do the crossword.
  • Music and knitting patterns co-authored by microbes.
  • An on-stage ironing demonstration

Previous Boring conferences have covered topics as diverse as ‘the sounds of vending machines’, ‘a taxonomy of sneezes’, ‘hot air dryers’ and ‘East German pedestrian signals’.

Doors open at 10am for a 10.30 start. The event takes place at Conway Hall, 25 Red Lion Square, London WC1R 4RL.

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UK Advertising Posts Record Quarter as 2016 Spend Surges Past GBP 21bn

April 25th, 2017

Maddie Cotterill

UK advertising expenditure grew 3.7% to reach GBP 21.4bn in 2016, the seventh consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report – the UK’s definitive advertising statistics.

Growth in UK adspend held steady in Q3 after the June referendum, before reaching £5.8bn in Q4 2016, a rise of 3.9% year-on-year and the highest grossing quarter on record. In real terms, after accounting for inflation, UK adspend topped its pre-recession peak for the first time during both the final quarter and for 2016 as a whole. Forecasts for the next two years indicate continued growth of 2.5% in 2017 and 3.3% in 2018.

Stephen Woodford, Chief Executive at the Advertising Association told us “Advertising has proved resilient to uncertainty and behind these numbers is a cutting edge, digital business in which Britain is a world-beater. As we work towards Brexit, we’re urging Government to support UK advertising and do more to unlock its potential to grow UK plc.” 

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Future Cities Catapult Lunchtime Lecture

April 25th, 2017

Russ Curry, Ministry of New Media

Two weeks tomorrow this FREE Future Cities Catapult Lunchtime Lecture takes place during London Digital Signage Week.

There are only a handful of tickets left for those interested in listening to Clear Channel UK CEO, Justin Cochrane share the New World Payphones vision, including: –

  • Upgrading ageing telephone boxes on our high streets for the 21st Century
  • Breathing life back into a ‘classic’ design
  • Planting hundreds of trees in local urban areas for every phone box upgraded
  • Making streets better (and leaving a lasting legacy for the public)

As regular readers will know, payphones in London are quickly becoming a relic of the pre-digital age, with many vandalised, desecrated and no longer fit for purpose. With this in mind, New World Payphones, owned by ClearChannel UK, is on a mission to transform urban spaces across the country.

The event takes place at Urban Innovation Centre, One Sekforde Street London EC1R 0BE on Wednesday May 10, 2017 between 13:00-14:00.

Registration can be found here.

#ff @clearchannelUK @uic_uk @futurecitiescat