Worldcom OOH Joins The IAA

May 21st, 2024

Adrian J Cotterill, Editor-in-Chief

Worldcom OOH has joined the IAA, the International Advertising Association, which they say is recognized as the most influential network of marketing and communications professionals in the world.

At a meeting that took place at the Worldcom OOH offices in New York, Valentín Bueno, CEO of Worldcom OOH, and Jonathan Mark, Managing Director of Worldcom OOH for the United States and Canada, welcomed Dagmara Szulze, Managing Director of IAA Global, and Tom Steim, Vice President and Corporate Member in the USA and Canada of the IAA and gathered for the signing and officialization of the company’s entry.

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Auckland Dominion Road SMARTFRAME Addition

May 21st, 2024

Tristan Cotterill

JCDecaux New Zealand’s latest addition to the high-impact SMARTFRAME network has arrived on Auckland’s Dominion Road. This new installation means the SMARTFRAME network now spans 27 screens across Auckland, Wellington, and Christchurch.

Dominion Road is the 18th frame in Auckland. It strengthens SMARTFRAME reach into city fringe suburbs, as part of the network in locations including Mount Eden, Sandringham, Kingsland, Avondale, Takapuna, Remuera, Epsom, Royal Oak and Onehunga.

Phil Eastwood, General Manager – JCDecaux New Zealand, told us “Dominion Road, as one of Auckland’s busiest commuter routes, provides a strategic location for advertisers to deliver impactful campaigns. As the sole digital billboard along this major arterial, it offers maximum exposure to city commuters, with an estimated reached of over 41,000* connections over a standard two-week campaign period. Its compatibility with programmatic trading not only adds flexibility, but also aligns with the growing effectiveness and accountability of Out-of-Home advertising in today’s fragmented media landscape.”

The SMARTFRAME network offers a net reach of more than 600,000 people* over a standard two-week period. The Dominion Road site boosts the overall reach as part of network pack or provides significant exposure for local businesses when purchased individually.

Situated among bustling suburbs including Mount Roskill, Western Mount Eden, Sandringham, and Three Kings, Dominion Road serves as a pivotal route to Auckland CBD, the airport, and the national rugby stadium Eden Park. Its surroundings, featuring renowned dining spots, high decile schools and popular shopping destinations, attract desirable audiences including city commuters and residents.

Recent research by JCDecaux New Zealand indicates that commuting is back to an all-time high, presenting brands with an ideal opportunity to engage with the high volume of commuters.

SMARTFRAME is a portrait digital format unique to JCDecaux. With a close-to-9:16 standard ratio, it is compatible with other digital channels meaning brands can use the same content they’ve created for digital campaigns without having to make significant adjustments or recreate assets from scratch. This helps maintain consistency and ensures campaign effectiveness across channels.

#InfoComm24 #DigitalSignage Meet Up w/ @BryanMeszaros

May 21st, 2024

Andrew Neale

If you are interested in #DigitalSignage and are attending #InfoComm24 then you might want to clear your schedule and mark your calendars for 11:30 Thursday June 13.

OpenEye Global CEO Bryan Meszaros will host a #DigitalSignage Meet Up.

This is a great chance to network with industry colleagues and get a sense of the exciting happenings within the industry.

It takes place in booth W2847.

#InfoComm24 @CTIAV Tech On Tap

May 21st, 2024

Andrew Neale

If you are attending #InfoComm24 then you will want to register for CTI’s #InfoComm24 Tech on Tap Event.

There will be three nights of parties where you can network with AV experts and hundreds of AV end users. You can also hang out poolside and enjoy drinks, games, networking, and a live band.

Current and prospective clients and sponsoring partners can RSVP here to (try and) get on the list!

Date
June 11, 12 and 13, 2024

Time
8:00 pm -11:00 pm PDT

Location:
Pool Deck South (3rd floor)
Westgate Hotel Las Vegas
3000 Paradise Rd, Las Vegas, NV 89109

#InfoComm24 @AVNationTV #Tweetup2024

May 21st, 2024

Andrew Neale

If you are attending #InfoComm24 then you will not want to miss the annual get-together of #AVTweeps at the show.

Organised by the folks at AVNationTV it takes place Wednesday June 12, between 16:00 – 18:00 PDT in Room W305 at the Las Vegas Convention Center.

Registration can be found here.

#InfoComm24 @PlanarSystems’ Punkapalooza

May 21st, 2024

Andrew Neale

At #Infocomm24 AV Consultants and Architects are invited to let loose with some punk rock and join Planar Systems for Punkapalooza at The Rockhouse Las Vegas June 12 from 18:00 – 21:00.

The organisers, QSC, Planar, Sennheisher, Lightware, and RP Visuals say that you should get ready to unleash your inner rebel and crank up the volume as they’re throwing an electrifying Consultant & Architect Party.

Allegedly, leather jackets, ripped jeans, and studded belts are your backstage pass to a great time.

Registration can be found here.

#ff @planarsystems @QSYS_AVC @Sennheiser @LightwareHQ @rpVisuals

The Data Privacy Paradox (Transparent Mobile Toilet)

May 20th, 2024

Adrian J Cotterill, Editor-in-Chief

Cybersecurity company Surfshark recently ran a thought-provoking marketing stunt on the streets of London. The campaign featured a transparent truck with a toilet and a person inside, highlighting the importance of being cautious when sharing personal information online.

The sides of the truck read ‘How much are you willing to share?’ and ‘Why are you sharing data but not this?’ and the transparent mobile ‘loo’ visited various busy areas, from Canary Wharf to Soho, for approximately half an hour at each location, with Tower Bridge serving as the main stop.

The idea behind the campaign was to create an analogy between overexposing yourself online and in real life. People can overshare their data online in multiple ways. They may share every moment of their lives on social media, including sensitive information.

People often browse public unsecured Wi-Fi networks, fail to update their software and click on random links without giving them much thought. But in reality, this leaves internet users and their sensitive data exposed to third parties, much like transparent walls in the loo left the person inside exposed to the prying eyes of passers-by.

“The campaign aims to raise a discussion on online privacy — just like you wouldn’t want the walls of your loo to be transparent, you shouldn’t want your data to be easily accessible by third (and potentially malicious) parties,” says Lina Survila, a spokesperson at Surfshark. “We want people to take their privacy seriously by being careful when sharing data online and using proper cybersecurity tools, like a VPN or antivirus. Surfshark’s extensive monitoring of data breach trends over the past two decades reveals an alarming digital reality: data leaks persist as an ongoing global threat. Since 2004, a total of 17.2B accounts have been breached, and approximately 6.5B of them have unique email addresses. That means a single email address is breached around three times on a global scale

Globally, billions of unique user accounts have unwittingly had their information disseminated beyond their control due to leaks

Surfshark has long voiced concerns about data privacy, with our research on data breaches revealing concerning statistics:

The creative stunt was executed in the UK since it has experienced numerous data breach incidents and is ranked as the 7th most breached nation globally over the past 20 years. During this time, a staggering 1 billion personal records have been exposed. On average, each email address is leaked with three additional data points, increasing the risk of personal information exposure. To draw attention to these alarming statistics, London’s dynamic atmosphere provided an ideal backdrop for initiating crucial conversations about privacy and challenging the status quo.

Last Week @75Medialtd Celebrated Their 4th Birthday

May 20th, 2024

Adrian J Cotterill, Editor-in-Chief

Last week 75Media celebrated its fourth birthday and announced impressive growth and a new Leeds HQ. Their team has expanded from eight to 43 in the past 12 months.

The Leeds-based, UK-wide network, is forecasting and on track to meet a 470% growth in revenue year-on-year for 2024. Its portfolio of classic and digital billboards now stands at 540, up from just over 200 in May 2023.

Back in January, 75Media acquired London-based network iQ OOH, absorbing 81 of its billboard sites. Since then, the company has launched its own proprietary OOH campaign planning software, BOB (Billboard Optioning & Booking system), as well as making the network available to buy programmatically, a move that has immediately generated international sales.

Having launched the month after Covid hit in 2020, 75Media is now the fastest-growing roadside OOH network in the UK and is already the number six network in the country. In 2022 it signed a 10-year agreement with outdoor media infrastructure partner Wildstone.

Particular focus in the last year has been growing the sales, marketing and operations teams at 75Media, creating expert divisions targeting the regional direct, national direct, specialist and programmatic sectors. The company is currently recruiting its first international account director, as it looks at expansion overseas. Two additions have also been made to the board, with commercial director, Joel Turner, and finance director, Matt Connolly, appointed.

Paul Inman, managing director at 75Media, told us “It would be a major understatement to say the last 12-months have been busy! From quadrupling the team to acquiring a company, from growing our network two-fold to redefining our entire product offering and from launching our own campaign planning software to starting our programmatic journey – it’s been non-stop. And it won’t stop here. We plan to have further strategic portfolio acquisitions over the next two quarters and launching our robust ESG strategy is a top priority too; it’s something we have been working on for quite some time and it will shape the growth and development of our business both in the short and long-term.”

Unusually in the industry, 75Media welcomes working with businesses directly as well as with agencies. Its mission is to become the number one roadside network for brands in the UK, providing high-quality sites, strong customer service; supporting clients with planning and measurement and making the case for OOH as a hugely effective advertising medium for brands of all types. Brands that 75Media has worked with in the past year include BBC, The Gym Group, Disney, JD Sports, Breast Cancer NowTV and Visit Belfast, to name a few.

oOh!media’s Indigenous Business Grant Winner

May 20th, 2024

Tristan Cotterill

The Unexpected Guest, an Australian made and owned breakfast food products company has been named as the inaugural winner of oOh!media’s Indigenous Business Grant.

Launched to support Indigenous small businesses with pro-bono and significantly discounted Out of Home media packages, The Unexpected Guest was one of 63 submissions received from a broad scope of Indigenous companies across a range of categories including FMCG, labour hire and retail.

Sarah Young, Group Director, ESG, oOh!media told us “The quality of submissions for our first Indigenous Business Grant were outstanding and we want to thank all those that took the time to apply. Amongst the strong contenders was The Unexpected Guest, an innovative business that has demonstrated ongoing success and resilience and we are delighted to help support Jenny and this First Nations small business with national audiences at scale across the oOh! network.”

The Unexpected Guest was founded in 2016 by Jenny Khan in south west Sydney and creates delicious products that promote health and wellbeing, such as health bars and organic mueslis, made with native ingredients and sourced from Australian owned businesses, in addition to supporting organic and fair trade practices.

oOh!’s assessment team selected The Unexpected Guest because of its entrepreneurial spirit, growth ambitions and commitment to work with like-minded partners to advance First Nations commerce.

Jenny Khan, Director and Owner of The Unexpected Guest said “As a fully First Nations Australian small business, we love bringing our great tasting organic breakfast products to the tables of people across the country. Driving awareness of the brand continues to be a challenge, so being chosen by oOh! for its first Indigenous Business Grant will give us much needed exposure to help us realise our objectives. We’re thrilled our efforts have been recognised in this way and can’t wait to work with oOh!’s team to share The Unexpected Guest with more Australians.”

oOh! launched its inaugural Reconciliation Action Plan (RAP) to strengthen awareness of and relationships with First Nations people and drive meaningful reconciliation action across the business last year. It is currently in the development phase of the Innovate RAP, the next stage of the RAP Framework, that focuses on strengthening relationships with Aboriginal and Torres Strait Islander people and piloting strategies for further reconciliation commitments and to empower Aboriginal and Torres Strait Islander people.

Following the significant interest and applications for the inaugural Indigenous Business Grant, oOh! will open applications for 2025 this December.

Two *New* @LKGGlass Spatial Displays

May 20th, 2024

Andrew Neale

Looking Glass, the hologram company, has expanded its product line-up with new 16” and 32” spatial displays that enable stunning group 3D visualization without headsets. These displays bring XR immersion to professionals who demand cutting-edge visualization tools for developing, presenting, and interacting with 3D digital images, video and applications in real time.

The two displays join the recently announced Looking Glass Go to complete the line-up of new spatial offerings. While the Looking Glass Go is designed to turn your 2D photos into 3D memories, the larger formats cater to XR developers and professionals in design, engineering, education, research, and healthcare.

“We’ve seen so many industries and individuals benefit from our group-viewable spatial displays. Creatives pushing the boundaries of digital expression. Design studios creating the next generation of products. Museums bringing artifacts back to life. Marketers creating magical, immersive brand moments. Medical students learning hands-on with realistic anatomy. Researchers investigating cellular drug therapies. Everywhere, companies are creating a new generation of XR experiences using Looking Glass displays and the new 16” and 32” displays will only enhance their ability to do that.”

The new Looking Glass 16” and Looking Glass 32” Spatial Displays not only offer the best 3D multiviewer experience; they are designed to adapt to any professional setting.

The world’s best 3D, multiview experience:

  • 3D for Multiple Viewers: Broadcast 45-100 views for the ultimate group-view experience.
  • Versatile Media Support: Displays holographic images, videos, and real-time applications in 3D.
  • Peripheral Support: Support for a variety of sensors, enabling touchless gesture control for an even more immersive experience.
  • Comprehensive Software Suite: Includes plugins for Unity, Unreal, Blender, and WebXR, as well as a 3D model importer and a powerful SDK for developing custom 3D/holographic content.

Install anywhere:

  • More Orientation Options: Each display comes in landscape or portrait orientation to accommodate different content formats and applications.
  • Thinner Form Factor: The sleek design fits seamlessly into varying professional environments, and mounts flush to walls, offering unparalleled image depth in an incredibly thin form factor.
  • Flexible Mounting: Includes standard VESA mounting or a desktop stand, fitting various installation needs.
The new displays are available now. Pricing starts at USD 4000 for the Looking Glass 16” Spatial Display (USD 3000 for a limited time). Please contact Looking Glass at sales@lookingglassfactory.com for Looking Glass 32” Spatial Display pricing.

Based in Brooklyn, NY and Hong Kong, Looking Glass is building a new era of spatial technology beyond the headset. The company’s patented, groundbreaking holographic hardware and suite of AI-powered holographic software are transforming how we communicate, collaborate, and share our memories. Learn more at http://www.lookingglassfactory.com.