The DailyDOOH Gala Awards 2015

November 28th, 2015

Russ Curry, Ministry of New Media

It’s that time of year again, no, not Thanksgiving, not Black Friday and not even Christmas. It is, as I am sure you will all have noticed, industry Awards Season!!

The judges have already sifted through the various projects under consideration and narrowed each category down to three finalists per category and I believe that we are all set to go…

DDGA 2015 Print Material 470

The full list of all 30 Finalists is of course, now available click here.

Keen observers and interested parties will have noticed that we’ve added in two additional categories this year, namely; ‘Best Transport Install or Campaign’ and ‘Most Innovative Use of Technology’.

In the ‘Best Transport Install or Campaign’ category, the judges were looking for the best digital signage installation in a transport hub or the best creative or DOOH campaign in the transport sector. This category includes airports, railway stations, bus stations as well as trains, planes and automobiles (okay ‘taxis and ‘buses’) but also includes deployments that may have been made in-vehicle and at the transport hub itself.

And in the ‘Most Innovative Use of Technology’ category, the judges were looking for the most innovative use of technology coupled with outstanding creativity that digital signage and/or digital out of home can offer.

The best way to find out who walks off with a coveted ‘Reggie’, is to be at Banqueting House in London next Thursday in person and even though we are SOLD OUT table wise, we do still have a few individual tickets available for sale.

These are very limited and going fast, so please contact me ASAP if you are interested –

Up Next @fepeOOH President Antonio Vincenti

November 27th, 2015

Maddie Cotterill

You can read our latest CEO Spotlight hereJustin Cochrane (CEO, Clear Channel UK). All of our CEO Spotlights are available online (click here) as well as in print: –

Kicking off 2016 will be FEPE President Antonio Vincenti (Chairman and CEO of Pikasso).

BT #BlackFriday @taximediauk Sale

November 27th, 2015

Maddie Cotterill

The Black Friday Frenzy is upon us, commonly known as one of the busiest shopping days of the year … it is a battle between brands to get shoppers purchasing with them. Last year, 79% of sales were taken in store, meaning consumers were out and about on the streets splashing their cash! With even more consumers anticipated on the roads, BT have chosen to run an exclusive campaign across Verifone Media’s DigitalTops network for the whole of Black Friday!


Advertising across the DigitalTops network of 400 screens allows BT to position their ‘Black Friday Spectacular Sale’ message at the heart of a desirable audience while they are in London with the intention to spend! Verifone Media’s new Sales and Marketing Director commented on this campaign, ‘The DigitalTops product offers something unique in media. A premium, moving digital advertisement, seeking out pre-determined Geo Targeted areas of London, ready to play bespoke creative at a moment’s notice. BT have been able to take full advantage of this exciting new product on a key retail day maximising the exposure that has been built up with other media. We are very excited here at Verifone Media to see how clients use this flexible new format in the months to come’.

With guaranteed minimum plays of 274,285 to be achieved and broadcasted on the streets today, BT will be sure to create mass awareness on the roads and drive people to their website for some great deals!

Lesley Conway Joins Impax Media

November 27th, 2015

Gail Chiasson, North American Editor

Canadian media industry veteran Lesley Conway has joined IMPAX Media as executive vice-president and general manager with responsibility to chart an aggressive growth strategy for the Montreal-based start-up, which specializes in digital out-of-home advertising technology.

ConwayConway has enjoyed progressively senior positions within the media industry over the past 20 years. Most recently, she was senior vice-president of sales for Bell Media, Toronto, where she managed an asset base of Specialty TV, Digital, Radio, OOH, Mix and Brand Partnerships.

“Lesley knows the media industry, she knows how to build teams, and most importantly, she appreciates the importance of delivering results for clients and customers,” says Shmuel Gniwisch, president of IMPAX Media. “We’re poised for the next growth stage in our company, which will see our technology in more retail locations across Canada and the United States.”

IMPAX Media’s new Digital Media Gate is an innovation for retailers, media buyers and advertisers. Its retractable lane gates with brilliant 1080p digital screens double as a security system and an advertising network targeting retail shoppers. The gates are mounted near checkout counters displaying branded ad content and customized messaging such as news, recipes and in-store promotions that shoppers can watch while waiting at the checkout. When lowered, the monitors block access to closed checkout lanes.

“The WOW factor behind this technology is in the fact that the video monitors are equipped with embedded technology that measures engagement and serves up highly targeted ads,”
says Conway. “Our profiling software helps to identify customers in terms of where they fit into different categories – based on age and gender.”

Gates are already in place at select grocery retail outlets in Quebec and Ontario, with a total of 43 stores expected by year-end. The gates are being well received by shoppers and retailers alike:

  • 75% of shoppers said watching content on the displays helped pass the time more quickly;
  • 83% found the Digital Media Gates are entertaining and pleasant to watch;
  • 76% recall seeing at least two screens during a single store visit.

Digital Media Gates can be found in select IGA and Metro locations in Quebec. Alberta is slated next for expansion with 22 Calgary Co-op locations being fitted for the gates.

The Digital Gates are not limited to supermarkets, but can be used by big box stores, mass merchandisers, and any retail location with multiple check-out lanes. There are no training, installation or maintenance costs for the retailer. In addition, retailers get a share of all advertising revenue.

Advertisers, meanwhile, are able to deliver rich media content in front of shoppers in checkout lines. Data collection and analytics will give retailers and advertisers the ability to analyze foot traffic, determine spending habits and tailor customer interactions with personalized rewards, incentives and offers.

#BerlinCodeFight Winner @justuswilhelm

November 27th, 2015

Andrew Neale

Congratulations to Justus Perlwitz who won the Ayuda Media Systems’ sponsored #BerlinCodeFight last night at the Platoon Kunsthalle in Berlin.


Andreas Souptonuts with Justus Perlwitz

Justus wins an all expenses paid trip to New York City, err and of course Ayuda Media Systems is recruiting, we’re led to believe that they want to employ at least 10 developers in Berlin, Ed.

.. and above, battling it out during the final bout in the ring!

CEO Spotlight: Justin Cochrane, Clear Channel UK, London

November 27th, 2015

Adrian J Cotterill, Editor-in-Chief

This month we welcome Justin Cochrane, CEO, Clear Channel UK, London

  1. You have been with Clear Channel for almost ten years. Tell us the changes that you have seen in the industry in that time?

    The biggest changes I’ve seen include the rise of digital Out of Home (rather obviously). It’s taken time to get to real scale, 10 years or so, but it’s really getting there now and the pace of change to digital is accelerating as it really starts to meet the needs of, and capture the imaginations of, advertisers and consumers.

    Another change has been the “professionalisation” of the industry. Like it or loathe it, and there are both views, as more private equity money comes in, and investment increases, the industry has changed. But ultimately, great Out of Home locations, mixed with great Out of Home creative, still deliver amazing showcases for brands.

  2. Please tell us about your personal background and how you first got involved in the out-of-home industry?

    I studied Engineering at university, then qualified as a Chartered Accountant, worked in banking for a couple of years, hated it, then joined Clear Channel – slightly by chance – in 2001 and just got hooked on the Out of Home industry. Clear Channel was going through a big expansion period at the time, buying a lot of companies, which was fascinating, and it’s fair to say it’s been a rollercoaster ride ever since. I’ve had about eight different roles in 14 years at Clear Channel and have loved every minute of it.

  3. Whilst you are the CEO of Clear Channel UK, there are a lot of other elements to Clear Channel, both in North America and in continental Europe. Can you tell us a little bit about the organisation structure and your management peers?

    Clear Channel UK is part of Clear Channel Outdoor (CCO). CCO is one of the world’s largest outdoor advertising companies with a portfolio of solutions that reaches 600 million people in over 40 countries across Asia, Australia, New Zealand, Europe, Latin America and North America.

    CCO operates under two divisions – Clear Channel International (Asia, Australia/NZ and Europe) which is led by CEO and Chairman William Eccleshare; and Clear Channel Outdoor Americas (North America and Latin America), led by CEO Scott Wells.

    Product portfolios differ depending on the market. Clear Channel UK has a particular focus on roadside 6-sheets – Adshel and Adshel Live; our premium digital brand Storm and our Wrap digital 48 sheets. I’m also hugely proud of our Create brand – a creative solutions team which offers advertisers innovative in amazing and unexpected ways to generate fantastic PR and stand out.

  4. Will Clear Channel UK need a big restructuring now that you lost the London Street Furniture Contract? Do you see business as normal?

    Of course we’re disappointed but in reality very little has changed. All our previously-announced plans for the national roll-out of Adshel Live and Wrap, and the growth of Storm, remain on track and can, in fact, be accelerated. The global business is backing us and we have substantial funds previously earmarked for the London bus shelter contract available to us to shape our next-generation estate. There’s a lot more to digital investment than putting screens in the ground.

    At the moment a huge amount of energy is devoted to delivering Play iQ, our intelligent content and inventory management system which we are currently trialling in Storm and will power our entire digital portfolio. We can’t lose sight of the fact we need to make Out of Home easier to buy, plan and optimise. Digital is exciting and will grab headlines but we are also market leader in classic 6-sheets. In 2016 our Classic Adshel estate will reach over 90% of UK adults nationally and in London.

  5. Clear Channel UK has done a lot of good work in digital (far better we think than your colleagues in North America, if we may say so), what is the best digital deployment or the one that you are most proud of?

    I’m not sure our American colleagues would agree! I am particularly proud of our Storm network of super-premium large format digital sites nationwide. All of the Storm sites are visually and architecturally stunning – including my personal favourite, the North London Towers. We’ve seen some amazing campaigns on Storm and this has been driven by Storm’s pioneering flexible ownership model which allows brands complete ownership of the sites right down to the nameplate for a period of time that is right for them.

    I think the nationwide expansion of Storm, which began earlier this year in Birmingham, represents a really exciting time for DOOH in the UK, as we continue to invest in the format in order to bring advertisers more opportunities to reach people all over the country, as well as expanding our London portfolio.

  6. Can you tell us a little bit about your planning awards?

    The Outdoor Planning Awards celebrate the absolute best in UK Out of Home advertising from across the year. This year’s ceremony took place in April and saw Google Outside 2.0 take home the title of Grand Prize Winner. I thought the Google campaign was an excellent demonstration of highly contextual and relevant content across digital screens in hundreds of different locations throughout London. The 2016 ceremony will see us celebrating 10 years of the awards – so watch this space for big announcements on next year’s plans.

  7. Are you excited or worried about Smart Phones and how they ‘play’ with the out of home advertising industry?

    Excited! We believe Out of Home and mobile naturally work together have done a huge amount of work to make it easier for brands to integrate mobile into their OOH campaigns. To be honest, I don’t think anyone has really cracked the opportunity for how OOH and mobile can really work together, but I definitely think it continues to be a big opportunity, and emerging mobile technology will be a fundamental part of the Adshel Live offering.

  8. How is the company managed in each country?

    Each country has its own senior management team which is responsible for the day-to-day running of the business – including sales, marketing, operations, finance and so on, with other leadership functions dependent on the relative needs and size of their business. Being part of a global business means that we can benefit from the knowledge, experience and expertise of other markets and we encourage everyone throughout the organisation to collaborate and share with their colleagues internationally.

  9. What do you think is the biggest strength of Clear Channel UK?

    Ultimately our strength is people. That ranges from our deep understanding of consumers and the way they feel and behave towards brands to the brilliant people who work for us right across the UK. We have offices from Aberdeen to Exeter and our team gives us a unique level of knowledge and understandings of their local areas.

  10. Are you able to forecast where you think Clear Channel UK will be, perhaps by the end of 2016?

    I think by the end of 2016 Clear Channel UK will be more digital (no surprise there). Being clever about using the flexibility that digital allows in delivering great creative to get advertisers messages out there is going to get ever more exciting over the next year or two. We’ll also be bolder.

    The Out of Home model is constantly evolving and losing a contract like the TfL bus shelter contract enables us to change, and that change can be liberating – allowing us to be more bold in our approach. And, physically, Clear Channel UK will be in a better place. We are temporarily moving out of our Golden Square office, where we’ve been for 26 years, while we refurbish it to make it a great space to move back into in 2016.

  11. What do you think are the biggest challenges facing the out of home industry at the moment?

    It’s that we don’t shout loudly enough about success. Our Look Again research, which focused on how Marketing Directors actually feel about Out of Home advertising, revealed the awareness of available technologies in OOH advertising is very low, even amongst OOH users (for example, only 18% are aware of facial recognition technology).

    The findings highlighted the need for the Out of Home industry to collectively start shouting louder about what we can do for brands – both through new technology and the medium’s traditional strengths.

  12. What most excites you about OOH and what most excites you about DOOH?

    To me, it’s no surprise that Out of Home is booming right now: OOH is the most ubiquitous media – you can’t turn the page, change the channel or switch it off, and Out of Home continues to integrate itself brilliantly with other new and innovative technologies. What excites me about OOH hasn’t changed even after so many years in the sector – it’s the ability to reach the right people in the right places and the power it has to activate an audience – be it as the final point of influence before sale or by delivering a direct response through the use of a smartphone.

    DOOH adds an extra level of engagement and dynamism that can take a campaign to the next level – from real-time copy updates to innovations in the way campaigns are booked and planned. The industry is evolving at a rapid pace and I’m looking forward to working with our clients and partners to shape the future of media and create some truly outstanding advertising.

Aptly Named @StormDOOH, Triggers ActionAid Rain Advert

November 27th, 2015

Adrian J Cotterill, Editor-in-Chief

A rain-triggered advert, launched by international development charity ActionAid, is disrupting the iconic Piccadilly Circus screens this week to highlight the devastating impact climate change (allegedly) is having on the women and children of Bangladesh.

Real-time meteorological data is captured at a nearby MET Office weather station, and fed into a content management platform used to control display on Clear Channel’s advertising screen at Piccadilly Circus, which is part of their premium digital brand, Storm. When the system registers rainfall in the local area, it triggers a reaction in the software, prompting the ActionAid advert to be displayed on Storm’s One Piccadilly screen at the famous London location. Once rainfall is detected, the existing ad schedule is disrupted to reveal a tailored message depending on specific level of precipitation – drizzle, light rain or heavy rain.

The striking advert was developed with pro-bono support from communications consultancy, Weber Shandwick and uses advertising space donated by Out of Home media owner, Clear Channel. It will run for a week from the 24th November appearing every time it rains.

The strapline ‘Help us stop childhoods washing away’ will appear alongside images of children’s toys lost in climate disasters, to highlight the saddening reality of childhoods being washed away by climate change.

This is the Cap, @ExterionMediaUK

November 27th, 2015

Maddie Cotterill

New Era, a sports and lifestyle headwear brand, has taken its ‘This Is The Cap’ campaign with Major League Baseball and JD Sports to iconic central London Underground stations with Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business.

this is the gap

New Era’s Outdoor advertising campaign targets passengers in close proximity to the newly opened flagship store of JD Sports at key tube stations, including: Oxford Circus, Covent Garden, Piccadilly Circus and Leicester Square.

Rohit Naidu, Marketing Manager EMEA, at New Era, said: “We are delighted to launch the OOH campaign in partnership with our key retailer in the UK, JD Sports. The campaign speaks of New Era’s longstanding partnership with Major League Baseball while adopting a lifestyle approach to its imagery. Exterion Media has vast experience in delivering a targeted message to the right audience and we’re looking forward to seeing the results of these efforts.”

With straplines, such as: ‘This is the cap that represents a city, a culture, a way of life’ and ‘This is the cap that stands out from the crowd’, this two-week campaign deploys a range of traditional and digital media throughout the stations to capture the attention of millennial’s travelling around the shopping district.

Jason Cotterrell, Managing Director at Exterion Media UK, told us “This is what Out-of-Home is all about – reaching the right people, at the right place and time. It’s great to see that New Era are capitalising on the power of our London Underground network to help raise awareness and drive potential customers to the newly opened JD flagship store. It’s brilliant campaigns like this that showcase OOH’s ability to target specific audiences who are in an active mindset and in proximity to purchase.”

The new JD store is located at 268-269 Oxford Street and will showcase New Era’s extensive lines in MLB-branded headwear.

PATTISON Onestop Partners With CBC/Radio-Canada To Provide News For Its Digital Office Networks

November 27th, 2015

Gail Chiasson, North American Editor

PATTISON Onestop, a division of PATTISON Outdoor Advertising, Toronto, has chosen the Canadian Broadcasting Corporation to become its news content provider for its Digital Office Network.

Onestop Image - English

For more than 75 years, CBC/Radio-Canada has been a source to which Canadians turn to keep them informed about their communities, their country and their world. CBC/Radio-Canada’s bilingual news service offers a diversity of stories covering key areas such as national, local and political news, as well as sports and entertainment. This content partnership ensures that Canadians have access to the best-in-class news coverage with CBC/Radio-Canada’s digital news feeds.

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Econometric OOH Study Reveals How Advertisers Can Increase ROI

November 26th, 2015

Maddie Cotterill

A major econometric study of effectiveness in Out of Home has revealed how advertisers can increase return on investment (ROI) in Out of Home (OOH) media, particularly through campaigns that effectively balance classic and digital OOH.

Conducted by BrandScience, the Omnicom econometrics and data science business, the detailed analysis of over 200 OOH advertising campaigns provided evidence of the effectiveness of OOH and demonstrated the medium’s value in delivering profitability.

The study is the first to use econometrics to demonstrate that using digital OOH can drive additional ROI to campaigns.

The research was commissioned by Talon, in partnership with media owners Clear Channel, Exterion Media, Forrest Media, JCDecaux, Ocean Outdoor, Outdoor Plus and Primesight.

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