Juniper Research: Retail Spend On IoT To Reach $2.5 Billion By 2020

September 2nd, 2015

Gail Chiasson, North American Editor

New data from Juniper Research, Hampshire, UK, has revealed that retailers seeking to capitalize on IoT (Internet of Things) technologies will spend an estimated $2.5 billion in hardware and installation costs by 2020, nearly a fourfold increase over this year’s estimated $670 million spend.

The hardware spend includes Bluetooth Beacons and RFID (radio frequency ID) tags. In the first instance, Bluetooth beacons enable visibility over footfall as well as the ability to push relevant information to consumers’ smartphones. Meanwhile, RFID aids in real-time asset tracking, reduced labour costs and even dynamic pricing according to stock

The new research, ‘The Internet of Things: Consumer, Industrial & Public Services 2015-2020′, found that leading retailers using the IoT to generate an ‘ecosystem’ are poised to gain market advantage and truly capitalize on the opportunity. Linking the hardware elements of RFID tags, beacons and connected consumer electronics, such as wearables, with software analytics promises in-depth business insight and an enhanced customer experience.

“Retailers such as Zara and Target are already taking advantage of the benefits offered by RFID asset tracking,” says author Steffen Sorrell. “Meanwhile the beacon industry is expanding rapidly; used as a method to provide consumers with contextually relevant information in conjunction with their smartphone or wearable will enormously enhance the in-store experience.”

Juniper Research also found, with the number of connected units within the IoT forecast to reach 38.5 billion in 2020, attitudes and methods with regards to cyber security will have to undergo fundamental change. Where today’s security is principally focused on access prevention, the IoT security model will require robust means of identifying inevitable network breaches. Should suspicious activity be detected, parts of the network can then be ‘shut off’ in similar fashion to marine vessel bulkheads to prevent attack spread.

Other findings include:

  • 70% of IoT units are expected to be composed of non-consumer devices by 2020;
  • With diverse business models and aims of IoT projects such as service revenue, spend and cost-savings taken into account, Juniper forecasts the IoT opportunity to approach $300 billion annually in 2020.

The whitepaper is available to download from the Juniper Research website together with further details of the new research and interactive data set.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

Christie Uses Boxer Arena Display At InfoComm India 2015

September 2nd, 2015

Gail Chiasson, North American Editor

In similar fashion to its earlier display at InfoComm China in April, Christie is showcasing its ultimate range of visual solutions in a Boxing Ring-type display at InfoComm India, taking place at the Bombay Exhibition Center September 1-3, 2015.

Christie Boxer India

Christie’s multi-zone display at booth #B1, exudes energy and sportiness, showing its Christie Boxer 4K30 projector and Christie Captiva Series DUW350S ultra short throw projector for the first time in India.

Other displays include Christie’’s Control room displays and MicroTiles, each in separate ‘zones’ of the Christie booth.

Lin Yu, vice president, Christie Asia Pacific, says, “This year, we have put together a ‘heavyweight’ lineup of advanced technologies at our booth that offer the highest performance and reliability at the lowest cost with the very best in customer service and after-sales support.”

Nice Harrods All Blacks Adidas Window

September 1st, 2015

Adrian J Cotterill, Editor-in-Chief

Harrods can always be relied upon to have great window displays…

Harrods All Blacks Window

This one, we particular like, advertising ahead of the Rugby World Cup, Adidas and the All Blacks. Rumour is that it was put together by Saville AV.

Lithuanian Convenience Store Chain Installs @Signagelive SSSP

September 1st, 2015

Adrian J Cotterill, Editor-in-Chief

UAB, Reitan Convenience Lithuania, one of the largest convenience store chains in Lithuania and owners of the Narvesen brand, has implemented Samsung’s Smart Signage Platform, powered by Signagelive to enhance its in-store advertising activities.

Narvesen Signagelive

Samsung Smart Signage Displays have currently been installed in 25 Narvesen convenience stores to drive customer engagement and boost overall sales, with plans to install a further 40 displays by the end of 2015.

The platform has been supplied and installed by Hansab AB, a leading provider of innovative technology solutions to public and private sector organisations in Lithuania and Signagelive’s strategic channel partner in the Baltic region.

Although Reitan Convenience Lithuania already had digital signage displays installed in the majority of its stores, the company was keen to move to an alternative business model that would enable them to own their digital signage network and have greater control over the content being displayed, thus giving them the ability to enhance promotional activities and sponsorship opportunities on behalf of key suppliers.

All in-store and third party content is stored and managed on Signagelive’s cloud platform and is delivered to the different displays over LAN without needing any external media player technology.

Using Signagelive’s recently launched proof of play module, campaign manager are able to provide sponsors and stakeholders with a hierarchical overview of all played content and report on specific parameters such as the top five assets, total number of plays per advert or start and end times in an easy to understand format to demonstrate the effectiveness of different campaigns.

The solution has enabled Naversen staff to be completely self-sufficient in the running and management of their digital signage network with Hansab only needing to log onto the network periodically to ensure there are no connectivity issues and that the solution is performing optimally.

XTD Poised to Launch Digital OOH Interactivity via Smartphones

September 1st, 2015

Maddie Cotterill

Australian listed digital out of home company XTD is preparing to launch a new technology that provides a platform for the exchange of content and data between the company’s screen networks and people’s mobile devices.

XTD markets cross-track digital media and technology systems designed for metro transit environments.

XTD CEO Steve Wildisen told us “We are close to launching a new technology that provides a direct and valuable connection between hardware in two of the world’s fastest growing communications channels; digital out of home and mobile devices. There are millions of people travelling on metro rail networks worldwide and this technology will allow people to extend their transit digital experiences with the XTD network beyond the platform via their mobile devices as they continue their daily routines.”

“Each of our screens contains technologies that when used in conjunction with native apps on commuters’ smartphones, provide a level of measureable engagement that DOOH has lacked up to now. We have identified a number of partners that we’re talking to in order to validate our thinking and investment prior to a formal launch later this year,” continued Wildisen.

XTD has contracts in place for up to seven years to operate its digital media systems in Melbourne and Brisbane Australia and the company is currently exploring opportunities for its metro rail media systems in Asia and North America.

NanoLumens #267 On Inc. Mag’s 2015 List Of Fastest Growing Private Companies

September 1st, 2015

Gail Chiasson, North American Editor

Inc. magazine’s just-released 2015 list of the nation’s 5000 fastest growing private companies has placed NanoLumens Inc. a Norcross. Georgia-based visualization solution provider that delivers value, advertising revenue, experience creation, and customer engagement, as Gwinnett County’s #1 fastest growing company, Georgia’s 15th fastest growing company and the nation’s #267th fastest growing company.

“We provide solutions to problems that haven’t been thought of yet by others, and our ability to do this for customers around the world is driving our success,” says Rick Cope, NanoLumen’s CEO. “This achievement stems from the vision, commitment, and can-do spirit of the entire NanoLumens team who believe that Made in America is not a statement about our past but a promise about our future as Americans competing in a global economy.”

With a three-year growth rate of 1,692%, NanoLumens redefines the way architects, designers, integrators, retailers, casino operators and event/convention center organizers engage with their customers through LED display solutions in any size, shape, or curvature. The company’s ability to listen to a customer’s needs and then respond with a unique solution has resulted in record-breaking sales for NanoLumens in an industry dominated by Asian manufacturers.

Because of this American-made quality, NanoLumens is also the only display designer in the field to offer customers an unconditional Six Year, Zero Failure Warranty that covers the entire display from corner to corner, including all parts and controller devices sold by NanoLumens to end users, resellers, and distributors, effective from the date of shipment.

NanoLumen’s installations now span five continents and include solutions in Sydney, Beijing, Tokyo, São Paulo, New York, Chicago, Toronto, London, Paris and Munich, among many others.

Connecting Advertisers & Consumers via Mobile & OOH Webinar

August 31st, 2015

Andrew Neale

Gimbal are holding a webinar entitled ‘Connecting Advertisers and Consumers via Mobile and Out-of-Home‘ on Tuesday October 6, 2015 6:00 PM – 7:00 PM BST.

Gimbal logoThe speakers are Dr. Phil Hendrix, Managing Director, IMMR and Ray Rotolo, SVP of OOH Strategies, Gimbal.

The webinar will discuss the current pain points in traditional Out-of-Home and illustrate the opportunity in transitioning to a Mobile Out-of-Home strategy, it will explain why leading brands and advertisers should be taking notice to proximity-driven Mobile OOH campaigns when planning their media buys by leveraging beacon-enabled OOH assets and mobile application audiences.

As we all know, proximity-based mobile engagement is rapidly transforming the way in which Out-of-Home (OOH) Media players utilise, evaluate and monetise their assets and progressive players are rapidly integrating Bluetooth Low Energy (BLE) beacons into their media infrastructure – attempting to revitalise the industry with smart, attributable campaigns metrics in the physical world.

You can register here – good pre-reading would obviously be their ‘Mobile and Beacons OOH Whitepaper‘, Ed.

DOOH INSIGHTS Volume 4 Big Thx 2 Advertisers

August 31st, 2015

Adrian J Cotterill, Editor-in-Chief

Thanks to the following: -

Insights_Front_Cover_2015Ayuda Media Systems
Brightmove Media
Captivate
Clear Channel
Digital Place Based Media Advertising Association
Digital Signage Expo
Digital Signage Federation
Exterion Media
GPM 360
Koffee Cup
LinkNYC
NanoLumens
Navori
ONELAN
Pikasso
Quividi
RMG Networks
Scala
Screenfeed
Show & Tell
Verifone Media (our first ever two page, double spread advert in this book)

… for advertising in DOOH INSIGHTS Volume 4 which, consists this year, of “Executive Thought From Senior Management in the Digital Out of Home and Digital Signage Industry and Insight, Knowledge and Opinion from the DailyDOOH Editorial and Technical Teams”.

It is published by the Ministry of New Media and will be first available October 8, 2015 in London and soon after in New York during New York Digital Signage Week (November 2-6, 2015).

DailyDOOH Media Summit, Shaun Gregory, @ExterionMediaUK

August 31st, 2015

Russ Curry, Ministry of New Media

Shaun Gregory keynoted The DailyDOOH Media Summit back in May 2015 and positioned his address along the lines of ‘Innovate, Captivate and Grow‘ because he believed that the industry is at a watershed moment.

The time is now about harnessing recent investments more strategically and with each other, about innovating more as a sector, and not just a s media owner, and captivating and engaging audiences – consumers, not just advertisers.”

He concluded with a call for the industry to come together as a proper, grown-up sector: -

  1. To innovate and embrace change
  2. To pull together on things like creativity and standardised platforms.
  3. To Partner into the things like franchise and creating new advertising models
  4. To use technology and data to underpin the shift to real time audience selling

You can hear more from Shaun (soon), as up next in our regular CEO Spotlight feature is, none other, than Exterion Media’s CEO Shaun Gregory (available end of September online and in print October 8, 2015).

#ISE2016 Broadcast Set, @NEC_Display_EU Stand

August 31st, 2015

Maddie Cotterill

We’ll be recreating our (tv) broadcast studio set at #ise2016 which takes place at the RAI, Amsterdam over four days (for the first time) February 9-12, 2016.

Broadcast Set

You can see what we did when we tried out the format, and tested DailyDOOH Editor-in-Chief’s interview skills during May’s UK NEC Showcase on the Ministry of New Media’s YouTube channel.

We’ve even created a ‘playlist’ for all the NEC Showcase interviews that were fit to broadcast here.

At the RAI, the broadcast set will be part of NEC Display Solutions’ stand.