2022 Shop MarketPlace, May 24-26, 2022

January 23rd, 2022

Russ Curry, Ministry of New Media

This spring, Shop! MarketPlace will be the premier boutique trade fair committed to elevating the in-store experience. Presented by the Shop! Association in partnership with VMSD and SmartWork Media, this three-day event will take place May 24-26 at the Palmer Event Center in Austin, TX.

Retailers, brand owners and design professionals from across the globe will be inspired by education, networking and the discovery of the latest curated products, services, and innovations impacting the future of consumer experience. This is a must-attend opportunity to connect with industry peers in a uniquely sophisticated and experiential setting.

Registration for MarketPlace 2022 opens soon with special early bird pricing! Sign up here to become an Insider and you’ll be the first to know when registration opens – plus you will be sent a discount code to save even more on your ticket.

#COVID19 Event Casualties (2022)

January 21st, 2022

Adrian J Cotterill, Editor-in-Chief

Here is a list of the cancellations and postponements, in date they would have happened order…

  • The World Economic Forum which was scheduled to take place in Davos, Switzerland January 17-21, 2020 has been postponed. It is now planned for “early summer”.
  • NATPE Miami 2022 which was due to take place January 18-20, 2022 in Miami Florida has been cancelled. The National Association of Television Program Executives (NATPE) is a global content association and professional membership organization dedicated to shaping the future of content through global marketplaces and conferences, screenings, awards, and networking events.
  • The highly popular Bett Show, aimed at the global community involved in education technology which was to take place at ExCeL London January 19-21, 2022 has been postponed. The new dates are March 23-25, 2022 and the event will still take place at ExCeL London.
  • RENEW 2022, organised by the Advertising Association, the IPA and ISBA for January 27, 2022 at the Odeon Luxe Leicester Square, London which was to be a hybrid event will now, no longer have any physical in-person aspect. It’s online only.
  • Integrated Systems Events, the organisers of #ISE2022 have postponed #ISE2022 for three months. The new dates are May 10-13, 2022.
  • ICE London was originally due to take place from February 1 to 3, followed by iGB Affiliate London from February 2 to 5 2022, at ExCeL London but both have been postponed now until April 12-14 and April 13-14 respectively
  • ITB Berlin 2022 was scheduled March 9-13, 2022 as an in-person event, where visitors could meet face-to-face in the usual way but the organisers have announced that the attendance part of the event will not take place as planned.
  • Passenger Terminal EXPO which was due to take place April 5-7, 2022 in Paris has been postponed by nine weeks and will now be held on June 15, 16, 17, 2022
  • The Impact22 – POPAI Sustainability Summit has been postponed to Wednesday June 15, 2022
  • ATS Singapore which was supposed to take place March 30-31, 2022 in Singapore has been moved to July 20-21, 2022
  • E3 2022 which was due to take place in Los Angeles in June is now an online only event. The pandemic also led to the cancellation of last year’s show and forced E3 2021 into a digital-only format.

You can see a list of #COVID19 Event Casualties for 2020 here

You can see a list of #COVID19 Event Casualties for 2021 here

Rina Ebert Joins Diversified

January 21st, 2022

Adrian J Cotterill, Editor-in-Chief

Rina Ebert has joined Diversified as Chief Marketing Officer.

She will be accountable for leading the company’s global marketing team, working to develop strategies and programs that improve brand recognition, drive lead generation and nurturing, support sales enablement, and increase overall return on investment.

Michael Strand, Chief Revenue Officer, Diversified said “As we drive full speed ahead into 2022, we are investing in our sales and marketing organization in ways that will help us be even more focused, strategic and efficient in meeting customer needs. Key to this mission is continuing to grow the Diversified brand globally and across our vast portfolio through a scalable, modern marketing machine. We are thrilled to have Rina join our global family to help accelerate that journey.”

Based in San Diego, she goes to Diversified from KPMG, where she led global marketing for their ServiceNow practice. She is an accomplished, results-driven marketing professional with more than 15 years’ experience developing award-winning, cross-functional, integrated marketing programs that have proven to significantly impact revenue and company growth.

Diversified announces the addition of Ebert to its leadership team following recent news of its former marketing leader, Anthony Cuellar’s promotion to SVP, Strategy & Global Alliances. Over the following weeks, the two will work closely together to make a smooth transition into their respective new roles.

Phil Donahue Joins Screenverse

January 21st, 2022

Russ Curry, Ministry of New Media

Phil Donahue has joined Screenverse Inc. as Midwest Sales Director.

Based in Chicago, IL, Phil Donahueis an award-winning DOOH professional, having worked at Starcom Worldwide, Health Club Media Network, WSJON, and ZOOM Media before joining Screenverse.

He is no stranger to innovation in DOOH. At Starcom, he and his team won Adweek™ OOH Media Plan of the Year for a Morgan Stanley campaign that brought real-time Dow Jones Industrial Average information to street-level media in NYC. He launched the first major international DOOH program at ZOOM Media that incorporated custom content in the US, Canada, and the UK.

Screenverse CEO, David Weinfeld, sees Phil as the perfect fit, “Phil’s digital out-of-home experience, knowledge and expertise is an incredible asset to our team, networks, and brand partners. He embodies the type of professional we want on our team; someone who is smart, driven, and dedicated to delivering great service to our partners. Knowing we have such a strong team member guiding our growing midwest business, makes me even more excited about what’s in store for Screenverse and our partners in 2022.”

Screenverse added ten members to the team in 2021 and is actively recruiting for positions in engineering, marketing, sales, tech/media ops, and sales planning. The Screenverse team is fully remote and offers competitive compensation, full health benefits, 401k matching, stock options, and a fun, competitive, and empowering culture.

For more information on open positions and to apply, please send an email to careers@screenversemedia.com.

Jarad Flax Joins @Signagelive

January 21st, 2022

Adrian J Cotterill, Editor-in-Chief

Jarad Flax has joined Signagelive as their new Channel Manager for the US.

Andrea Mereghetti Joins ICON Multimedia

January 21st, 2022

Andrew Neale

Andrea Mereghetti has joined ICON Multimedia as their new LATAM Business Developer for DENEVA.

Most recently Andrea has been with KOLO, one of the most important AV integration companies focussed on the Digital Signage industry in Mexico and Latin America.

Kim Lonas Joins @ExertisUK

January 21st, 2022

Andrew Neale

Kim Lonas has joined Exertis UK as global diversity and inclusion programme lead where she will drive the development of the company’s diversity and inclusion strategy.

Tim Griffin, managing director, DCC Technology & Exertis Group, said “This is a crucial role and will prove to be a catalyst for accelerating our journey towards an even more equitable, diverse and inclusive workplace, where everyone can unleash their full potential. I am delighted to have Kim take on this challenge from North America, reflecting our ever-increasing international business.”

She joins Exertis UK after a six year role as HR director with Exertis North America and we are told will play a role in encouraging broader cultural and positive change with a focus on how the business serves underrepresented groups.

Kim has also worked as a contributing member of AVIXA’s diversity council for more than three years, acting as the co-lead for DCC’s inclusion and diversity project workstream and co-chair of the AVIXA Women’s council of western New York.

Prism Health North Texas Joins @MesmerizeOOH

January 21st, 2022

Russ Curry, Ministry of New Media

Mesmerize has announced the expansion of its digital network to include Prism Health North Texas (PHNTX).

Craig Mait, Mesmerize President & Chief Revenue Officer told us “Prism Health North Texas shares Mesmerize’s mission to advance individuals’ health through HIV education, research, and prevention,” said Mesmerize is proud to work with PHNTX to connect people living with HIV to valuable care and resources and help minority communities attain their highest level of health.”

PHNTX is the largest local nonprofit HIV/AIDS service organization in North Texas and is a nationally recognized leader in delivering high-quality HIV and sexual health services.

PHNTX specializes in full-spectrum, personalized HIV medical care, offering free HIV & STI testing, PrEP, transgender primary care, behavioral health services, and more. PHNTX’s mission is to build equitable healthcare access for all Texans by removing the barriers that prevent any individual from accessing quality healthcare.

Tri Truong, Director of Marketing at PHNTX said “We’re thrilled to have Mesmerize digital screens in our clinic lobbies. Mesmerize provides content that focuses on PHNTX’s areas of services – HIV/AIDS, STI, and Sexual Wellness – helping to meet the needs of our patient population. We’re also able to add our own content to promote our many programs and services for the community.”

The partnership includes the installation of Mesmerize’s digital TV screens in PHNTX health centers throughout Dallas, TX. Mesmerize’s TV screens feature high-quality HIV education, coupled with general health and wellness information and relevant sponsored advertising. The addition of PHNTX to Mesmerize’s network of doctors’ offices, pharmacies, and clinics presents a valuable opportunity for brands to reach marginalized populations including people living with HIV, LGBTQIA+ and ethnic minorities.

For the past 35 years, PHNTX has been connecting people living with HIV to care and services in North Texas. PHNTX stands for health equity and is committed to providing healthcare for all North Texans in a non-judgmental and affirming environment.

Jan Walter Joins @AVStumpfl

January 21st, 2022

Andrew Neale

Jan Walter joins AV Stumpfl as global business development manager for the company’s screens sales team.

This newly created position sees Jan join the team with a successful career as a field application engineer and experience as a senior regional sales manager.

Stefanie Niederwimmer, executive director, screens, AV Stumpfl, said “In addition to technological innovation, we as a family company attach great importance to the interpersonal market presence as well. In order to strengthen this key factor even more, we decided to add the new global business development manager position to our screens department. Due to his great knowledge of both the products and the wider AV industry as such, Jan Walter is perfectly suited for taking on this new role and to support our screens team.”

The new role will see Walter focus on expanding AV Stumpfl’s international projection screens distribution network.

Adam Reidel Joins OneScreen.ai

January 21st, 2022

Adrian J Cotterill, Editor-in-Chief

Adam Reidel has joined OneScreen.ai, a SaaS-enabled B2B market network provider for out-of-home advertising.

He joins as Head of People Operations and will lead all aspects of human resources (HR) and employee operations for OneScreen.ai as the startup embarks on a phase of rapid growth and hiring.

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