CEO Spotlight: Mac Ma, Pilot TV, Taipei

January 27th, 2012

Gail Chiasson, North American Editor

This month we welcome Mac Ma, CEO, Pilot TV Media, Taipei, Taiwan.

  1. Please tell us about yourself. What is your work background and how did you get into the digital out-of-home business? How long have you been CEO?

    In college, I majored in Banking and Insurance. But, I love advertising and creativity, so, I have been in advertising business for over 23 years. I started my own advertising agency around 20 years ago. I am now CEO of both Pilot TV and Elite Ad (my own advertising agency). I am also a consultant on marketing to three companies of ChiMei Group. We started looking into LCD-TV and the Internet’s effect on marketing and advertising back in 2002.

  2. I believe Pilot TV Media is part of the Chi Mei Group and Chi Lin Technology Investment Media Corp.. Is it the only media property owned by these companies? Was Pilot TV set up independently? Please tell us a little about the history of the company?

    Pilot TV (PTV) is a subsidiary of ChiLin Technology Co. (CLT). It is the only media property owned by CLT, which has continuously supported innovative industry and has put in many R&D efforts. PTV was established 2007, with the aim of building up digital signage and its commercial use.

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Raphaël Pinot Joins MMD PHILIPS Public Signage

January 27th, 2012

Adrian J Cotterill, Editor-in-Chief

We note that Raphaël Pinot has joined MMD PHILIPS Public Signage.

Raphaël Pinot was previously with Cleverdis.

#dse2012 Glasses-Free 3D Workshops

January 27th, 2012

Gail Chiasson, North American Editor

Chris Chinnock, president of Insight Media and founder of ‘Insight Media University‘, will be presenting an all-day 3D Workshop titled ‘Glasses-free 3D Digital Signage – The Complete Guide to a Successful Experience’ as part of the upcoming #dse2012.

The 3D workshop series will be held on Tuesday, March 6, 2012 at the Las Vegas Convention Center, just prior to the opening of Digital Signage Expo.

With so much to learn about glasses-free digital signage – the displays; creation of the content; configuring and integrating the entire solution and understanding which applications, venues and business models are best suited for this opportunity – this workshop is aimed at anyone interested in this market and will provide information from a number of different perspectives. It will be a comprehensive presentation of all the aspects of successful glasses-free 3D solutions.

The workshop is organized into four 90-minute modules. You can attend one, two, three or all of them, depending on your focus and interest level. Attendees will gain the skills to understand the technology behind glasses-free 3D digital signage, the methods to assemble a successful solution and the business opportunities that can and should be addressed.

This is a course that may interest such professionals and decision makers as display manufacturers, system integrators/installers, AV designers, content creators, advertising agencies,
venue owners (malls, casinos, theaters, museums, retail, public venues, sports centers, etc.), and, of course, network operators.

For more information, contact Dian Mecca at dian@insightmedia.info.

Verifone Joins The DPAA

January 27th, 2012

Adrian J Cotterill, Editor-in-Chief

VeriFone Media, who combine the highly-targeted delivery of the VeriFone Digital Network (VNET) in taxis and at gas pumps with the wide reach of traditional out-of-home on taxis and transit vehicles has just announced that it has joined the DPAA.

Susan Danaher, president of the DPAA told us “We are delighted to add VeriFone Media to our growing member roster and look forward to working closely with them to advance their business as well as that of the digital place-based media industry overall.”

Chris Polos, vice president of media with VeriFone, said, “As we continue to grow our digital network presence it is increasingly important for us to have a seat at the table on matters of importance to the industry. We plan to be actively involved in DPAA activities and will utilize their many resources to assist our sales efforts.”

A leader in the emerging field of payment enabled media, VeriFone delivers a unique combination of accountable, captive media with world-leading payments technology create the only digital out-of-home platform that allows consumers to truly watch, interact and transact.

#ISE2012 More Socks Than Shoes

January 27th, 2012

Adrian J Cotterill, Editor-in-Chief

If you are jetting off to #ISE2012 this weekend (or on Monday) here are some suggestions from veterans of previous shows: -

  • Comfortable Shoes. if you are walking the show as an attendee wear comfortable shoes (women especially please note), if you are exhibiting take two pairs of shoes and change them half way through the day (seriously this makes a big difference when standing on your feet all day)
  • Take more socks than days. At the end of the day when you nip back to the hotel to change or (simply drop your bag off) there’s nothing better than giving your feet a quick soak and changing into a fresh pair of socks. It’s also nice to change your socks before you get on a plane home so you will always need more socks than one pair per day.
  • Noise cancelling headphones. These are invaluable, not just for bloggers or journalists and not just for the plane but when you need 10 minutes peace and quiet (to get away from it all) to write that email or indeed to write that proposal or sales order up!
  • Water. Drink lots of water. It’s easy to get dehydrated in the air conditioned environment of a convention centre so drink plenty of fluids – and no, beer in the evening does NOT count as one of your fluids!
  • Business Cards. Take plenty of them, it’s embarrassing to run out during a show AND please don’t write on it when someone gives you one – it’s rude and those nice, crisp business cards cost money you know!

And lastly remember this advice “never refuse a breath fresh mint”

Suggestion (tried and tested) kindly supplied by James Bremner, EnQii Corp

#ISE2012 @AVMag Exclusive AV40 Dinner

January 27th, 2012

Adrian J Cotterill, Editor-in-Chief

The guys at @AVMag are holding an exclusive AV40 Dinner on Wednesday 1st February in Amsterdam.

They’d like ten of their followers to come and join 100 exclusive guests.

DM them for more information (and be quick)

#ISE2012 The DailyDOOH Shipping Forecast

January 27th, 2012

Adrian J Cotterill, Editor-in-Chief

“Viking, North Utsire, South Utsire, Forties, Fisher, Fair Isle …”

If like us you are heading out to Amsterdam for #ISE2012 this weekend (or more likely for most of you on Monday) then check and double check the weather before you head out as it looks like parts of Europe are heading for a big freeze.

At our age trying to remember these things is difficult but didn’t it snow in Amsterdam at exactly this time last year and the year before?

One year in the past three, Britain got hit so hard by a (light) snowstorm that all travel to the big-island-thing across the water called ‘Europe’ (yes we know it’s ‘continental europe’) was all but cutoff.

I can vaguely remember at the DOOH Business Conference (the first year it happened, before the invidis clowns got involved and it was renamed DiSCO) hastily helping the organisers re-shuffle the agenda as speakers (and attendees) either arrived late or not at all.

Dunkirk spirit. Fun times! So anyway. weather wise you have been warned, Be prepared!

#ISE2012 CAYIN Booth 12A95

January 27th, 2012

Adrian J Cotterill, Editor-in-Chief

At #ISE2012 next week CAYIN will introduce in-depth digital signage integrations for different vertical markets.

Visitors, we are told, will be able to experience how CAYIN’s flexible platform can be integrated with external web servers and digital devices in different vertical markets.

Some of the applications to be showcased by CAYIN include:-

  • CAYIN Digital Signage and 3G, GPS, Google Maps
  • CAYIN Digital Signage and Access Control System
  • CAYIN Digital Signage and Barcode Scanners

Cindy Lai, Cayin’s Marketing Manager told us about their stand design (and you just know how we love stand design) “CAYIN hopes to create an impression of clearness and simplicity and draw the visitors’ attention to our new products and the dynamic presentation on screens”.

She continued “We also incorporate the logo colors, orange and black, into our booth design to reinforce CAYIN’s corporate identity. Finally, we add the final touch to CAYIN’s booth design with selected project photos to highlight diversified digital signage applications”.

150 People Registered For #AOpenForum Europe 2012

January 27th, 2012

Adrian J Cotterill, Editor-in-Chief

It’s full. There are 150 people registered and the room will be packed to bursting. If you want to attend now you are going to have to speak especially nicely to the organisers.

The AOpen Forum in 2011 was great for networking

AOpen’s exclusive partner event next Monday in Amsterdam has received huge amounts of interest.

With 150 people registered (and seriously, there is space for a few more at a push) the event looks like it’s going to be double the size of DiSCO (held the same day) and all-in-all a truly great event.

Sponsors now include Intel, BlueFox, BroadSign, Net Display Systems, Philips and Vision Robotics.

The organisers are expecting a good proportion of the crowd to be System Integrators, but there’s also a nice 50 / 50 mix of Resellers and Distributors, a few AOpen Alliance Partners, 12 members of the esteemed Press and about 21 AOpen employees from around the world – no Boomer though :(

The agenda is as follows: -

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Outcast To Deploy Met|Hodder’s ScreenGuru

January 27th, 2012

Adrian J Cotterill, Editor-in-Chief

Outcast, one of the largest US television networks at the pump, has chosen Met|Hodder to augment content creation for its national fuel dispenser media network and to support rapid network growth through its partnership with Gilbarco Veeder-Root, the global leader in fuel dispenser manufacturing.

Outcast will deploy Met|Hodder’s ScreenGuru content creation service nationwide to improve the quality of creative and the efficiency of creating and delivering highly localized messages down to the individual location.

Kent Hodder, CEO of Met|Hodder told us “Digital content needs to have extremely high relevance to be effective – and that includes cost-effectiveness. This relationship affirms the industry’s appetite for content that is high-quality, both at its creative core and through unprecedented functionality.”

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