BlueFox Sensing Tech Integrated Into @BrightSign Media Players

November 16th, 2018

Andrew Neale

BlueFox has integrated its real-time mobile phone sensing technology into the BrightSign portfolio of digital-signage media players.

BlueFox-equipped BrightSign media players will be able to detect nearby mobile phones without the need for any special apps, logins, or beacons.

We are told that BlueFox for BrightSign increases ROI by helping optimize digital-signage messaging and measuring real-time customer engagement and that it is, ideal for digital-out-of-home advertising, retail, and other digital-signage applications where measuring and understanding customer foot-traffic patterns is important.

The Westfield Vision

November 16th, 2018

Adrian J Cotterill, Editor-in-Chief

Last year, Westfield shoppers spent GBP 500,000 every hour during the Christmas period. For one week only, Monday 03 – Friday 07 December, JCDecaux are inviting a select audience to join them for some festive cheer at their own exclusive pop-up.

We are told “New insight, new data and new opportunities at the UK’s No.1 and No.2 shopping malls, Westfield London and Westfield Stratford City”.

Speak to your local JCDecaux contact for more information.

OUTFRONT Social Influencers Program Debuts

November 16th, 2018

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media Inc. (NYSE: OUT) this week  announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns  through OUTFRONT’s internally sourced social influencer network and its partnership with social influencer platform WeAre8.

Baked goods company Bauducco Foods USA is the first brand to execute a campaign that leverages the new program, enlisting social influencers of all different verticals to share Bauducco’s brand story and moments of delight with hungry consumers.

As part of Bauducco’s annual holiday video campaign, the company took over the Cube, a 4,000 square foot full-motion display in Times Square New York, where the brand encouraged onlookers and online influencers to share holiday messages with their loved ones to be displayed in real-time on the digital screen. Bauducco’s creative agency Samba Rock created and produced this activation, capturing video of the content. The emotional video will be pushed out via the OUTFRONT Social Influencer program and Bauducco’s owned digital channels to be shared and promoted across social media this holiday season.

“Our company’s mission is to create moments of happiness between families and this is what we wanted to portray in our campaign ahead of the holidays. OUTFRONT understood this from the very beginning,” said Erik Volavicius, Marketing Director of Bauducco Foods USA. “With its range of innovative offerings, we were able to share moments and stories of love from people of all backgrounds and homes to the world.”

Supported by some of the world’s best creators including Shepard Fairey and a database of more than 9 million influencers and 25 million nano-influencers across all genres, partnering with WeAre8 allows OUTFRONT to extend its influencer engagement by presenting brands with the opportunity to not only highlight their campaign creative in new ways, but to extend the reach of their OOH campaigns to new audiences through a robust network of real people and real interactions online.

WeAre8 is a social media platform which enables brands to enlist micro-influencers to spread their marketing content across social channels through photos, videos, and text. Through its platform and network, brands have the opportunity to tap into influencers to incentivize social content on behalf of the brand.

Jodi Senese, Executive Vice President and Chief Marketing Officer of OUTFRONT Media told us “In a world where brands are looking for an emotional connection with consumers, we extend the powerful impact of the OUTFRONT campaign, by leveraging the reach and authenticity of passionate human voices at scale,” said Sue Fennessy, Founder and CEO of WeAre8. Micro-and Nano-influencers are effectively an extension of the media channel, and when thousands of people create and share their video stories in front of the campaign, we drive significant, additional ROI for the brand. Bauducco’s ‘stories of family love’ invite some exciting storytelling and we are thrilled to be part of it.”

The OUTFRONT Social Influencer program is available to any brands that are interested in adding influencers to their OOH campaign.

This Week’s #AVJobs

November 16th, 2018

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

    Job Type Permanent Full Time
    Location North Leeds
    Area West Yorkshire, England
    Sector Sales Sales – Audio Visual Sales – Education Sales – Internal Account Manager Manager
    Salary £27000 – £30000 Per Annum Competitive salary incl. benefits £40k
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29850
    Job Type Permanent Full Time
    Location North West or West Yorkshire
    Area Greater Manchester, England Lancashire, England West Yorkshire, England
    Sector Sales Sales – Audio Visual Sales – Video Conferencing Sales – Collaborative Technology Sales – Unified Communications Manager
    Salary £50000 – £55000 Per Annum Salary competitive & neg. + bonuses
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29848
    AV System Designer
    Job Type Permanent Full Time
    Location London SW6
    Area London South West, England
    Sector Engineer Engineer – Audio Visual Engineer – Design
    Salary Negotiable plus benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref FV1787

Pete Miles Joins @AdspaceNetworks

November 16th, 2018

Adrian J Cotterill, Editor-in-Chief

Former Ad Ops lead at Shazam, Pete Miles has joined Adspace as SVP, Ad Platform and Operations where he played a central role in Shazam’s successful transition to an ad-supported model.

During this tenure, he was responsible for overseeing campaign management, revenue operations and ad technology, and was instrumental in the formation of the company’s programmatic ad sales business. He is actually reuniting with Adspace CEO Greg Glenday after several successful years together at Shazam, culminating in its recent acquisition by Apple.

Pete Miles has also served as the AVP, Customer Success at AT&T AdWorks, helping to operationalize the original deterministic cross-screen audience network. He spent 10 years as the VP Ad Operations at Vibrant Media where he was an original member of the senior leadership team that grew the business from early-stage startup to global contextual ad network with revenue in excess of $100M.

He will report to Adspace President, COO Peter Krieger where he will oversee Ad Operations for their burgeoning programmatic business, with his appointment coming at a crucial time for in-demand Out of Home advertising and with advertisers looking for ways to buy inventory in real time.

Pyramid’s New Ad Partner, @AdspaceNetworks

November 16th, 2018

Tristan Cotterill

Pyramid Management Group, one of the largest, most innovative, privately-held shopping center developers in North America, this week announced that it has partnered with Adspace Networks, one of the leading providers of digital video advertising in malls.

Adspace will sell digital and interactive advertising across Pyramid’s portfolio of dynamic shopping, dining and entertainment centers in New York State, Massachusetts and Virginia.

Marc Strang, Pyramid’s corporate marketing director told us “The whole world has shifted to digital advertising. “Pyramid is creating dynamic, digital experiences for our guests by featuring timely, relevant content on 375 screens across our portfolio in valuable locations. We’re also excited to leverage these new digital directories and partners like Adspace to drive new revenue opportunities.”

Adspace’s current digital mall network reaches 80 million individuals each month through digital video advertisements. With Pyramid, Adspace will be able to help its existing advertiser base achieve greater reach and even higher levels of engagement through the use of interactive technology.

Peter Krieger, President and COO, Adspace Told us “We are very excited to be partnering with Pyramid Management Group and their collection of upscale malls in the Northeast and Mid-Atlantic,” said Pyramid has made a sizeable investment in state-of- the-art digital interactive displays to both meet their shoppers’ needs and maximize revenue opportunities. Their 14 malls, including Palisades Center and Destiny USA make a meaningful addition to our portfolio by providing cutting-edge and vibrant digital displays with useful and actionable content.”

Pyramid Management Group, owner of Destiny USA, is one of the largest, most innovative, privately-held shopping center developers in North America. Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist, and entertainment destinations dominate the northeast, with 19 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has lead the industry by combining the best elements of traditional retail with world-class dining, entertainment and hospitality, all under one roof.

Creative Realities, Inc. IPO And Lists on NASDAQ

November 16th, 2018

Adrian J Cotterill, Editor-in-Chief

Creative Realities, Inc. (Nasdaq: CREX) has announced the pricing of an underwritten public offering of 2,857,142 shares of its common stock and warrants to purchase 1,428,571 shares of common stock at a combined public offering price of $3.50 per share and warrant. The warrants will have an initial per share exercise price of $4.375, subject to customary adjustment, are exercisable immediately and will expire five years (5) from the date of issuance. The gross proceeds to Creative Realities, Inc. from this offering are expected to be approximately $10,000,000, before deducting underwriting discounts and commissions and other estimated offering expenses. Creative Realities, Inc. has granted the underwriters a 45-day option to purchase up to an additional 428,570 shares of common stock and/or additional warrants to purchase up to 214,285 shares of common stock to cover over-allotments, if any. The offering is expected to close on November 19, 2018, subject to customary closing conditions.

A.G.P./Alliance Global Partners is acting as the sole book-running manager for the offering.

The Benchmark Company LLC is acting as a co-manager for the offering.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission (the SEC) and became effective on November 14, 2018 and is available on the SEC’s website here.

The offering will be made only by means of a prospectus. A copy of the prospectus relating to the offering may be obtained, when available, by contacting A.G.P./Alliance Global Partners, 590 Madison Avenue, 36th Floor, New York, NY 10022 or via telephone at 212-624-2006 or email: Investors may also obtain these documents at no cost by visiting the SEC’s website.. Before investing in this offering, interested parties should read in their entirety the prospectus and the other documents that Creative Realities, Inc. has filed with the SEC that are incorporated by reference in such prospectus, which provide more information about Creative Realities, Inc. and such offering.

Creative Realities helps retailers and brands use the latest technologies to inspire shopper engagement in and around the Store. Founded over 15 years ago, the firm’s evolving client base has led to recognized leadership in deploying technology aligned with strategic and consumer behavior goals at Retail. The firm has created and delivered consumer/shopper experiences, designs and installs high-end audio-visual networks, and is actively providing recurring SaaS and support services across diverse categories: Automotive, Apparel & Accessories, Banking, Baby/Children, Beauty, CPG, Department Stores, Digital Out-of-Home (DOOH), Electronics, Fashion, Fitness, Foodservice/QSR, Financial Services, Gaming, Luxury, Mass Merchants, Mobile Operators, and Pharmacy Retail.

Open Outdoor Media Secures GBP 1M Funding Facility

November 15th, 2018

Tristan Cotterill

LIverpool based Open Outdoor Media has secured a GBP 1m funding facility from Bibby Financial Services. We are told that it is being provided with invoice finance and hire purchase facilities, in order to access working capital and finance new projects.

Open Outdoor Media Founder, Mike Smith, explained that this was to help it secure additional advertising sites, including the two displays on Hotel Football at Old Trafford and BoxPark in Wembley and told us “It was becoming increasingly difficult to get our hands on the equipment we needed to take on new projects and grow. There was a clear payment gap between funding new projects and waiting for payment”.

“Working with Langtons Corporate Finance and the Corporate team at BFS has opened our eyes to the different ways that funding can help. The Invoice Finance facility was put in place promptly and they were always on hand to answer our calls. Choosing BFS as our funding partner of choice will allow us to access the equipment we import from the USA at a faster pace and with greater ease, ultimately allowing us to better service our clients.”

Luke Fitzsimmons, corporate manager, North West at BFS said “Open has experienced impressive growth and has worked with a number of high profile businesses across a multitude of industries. We dedicated time getting to know Mike and the team at OPEN to ensure we structured the right combination of Asset and Invoice Finance to support the business in the most beneficial way possible.”

Unibail-Rodamco-Westfield / @Quividi Pilot Proves Targetted #DOOH Effectiveness

November 15th, 2018

Adrian J Cotterill, Editor-in-Chief

Unibail-Rodamco-Westfield’s Brand Ventures division and Quividi, the global leader in audience and content analytics for Digital Out Of Home and Visual Retail, conducted  a pilot campaign last month, proving that delivering targeted ads on the URW Network not only drives a higher ad attention time but also increases conversion with an impact on in-store sales.

The two partners recruited two legacy tenants – Aldo, the international Canadian shoes and accessories manufacturer and retailer and PANDORA, the Danish premium jewelry manufacturer and retailer – which provided multiple targeted creatives as well as a piece of generic brand creative.

Read the rest of this entry »

Berlin Bus Shelter Ad Contract Goes to @JCDecauxGlobal

November 14th, 2018

Russ Curry, Ministry of New Media

JCDecaux SA (Euronext Paris: DEC) has announced that its German subsidiary Wall GmbH has won both contracts put out for tender by the Berlin Transport Authority (BVG). The first contract includes the exclusive advertising rights for 6,200 2m2 advertising panels on over 4,600 bus and tram shelters in the German capital. The second contract covers the cleaning and maintenance of the shelters. Both six-year contracts, including a three-year extension option for the BVG, will begin on January 1st, 2019 and end on December 31st, 2024.

This year, Wall GmbH has already successfully retained two existing long-term contracts in Berlin in EU-wide tenders:

  • In January 2018, Wall GmbH signed an exclusive 15-year advertising contract with the city of Berlin, including more than 1,000 backlit and digital advertising panels of different sizes on public land and property.
  • In June the company was awarded a 15-year contract to supply and operate up to 370 public toilets in the German capital.

Dr Daniel Hofer, CEO for Germany, Austria, Central and Eastern Europe and Central Asia, and member of the Executive Board of JCDecaux told us “After successfully renewing two important contracts with the city of Berlin earlier this year, we have once again confirmed the quality of our outdoor advertising solutions and services by winning both contracts put out for tender by the Berlin Transport Authority. Being a partner of the city of Berlin for more than 30 years, we are very pleased that, following a competitive tender process, the BVG has decided to continue our successful collaboration. The new advertising concession paves the way to strategically expand our existing digital portfolio in the German capital.”

Wall GmbH has had a successful 34-year partnership with the BVG. In 1984, Wall GmbH installed the first 1,000 of its bus shelters in what was then West-Berlin after winning a tender put out by the BVG. After the fall of the Berlin Wall, the company extended its network of bus and tram shelters to the eastern part of the city. In 2007, Wall GmbH acquired the BVG advertising subsidiary VVR-Berek, which was bought by JCDecaux in 2006.