Delta Digital Solutions & @onelan_ltd Partnership

August 30th, 2016

Andrew Neale

Canadian company, Delta Digital Solutions has chosen ONELAN as its partner for its turnkey solutions in digital signage in Canada and North America.

Paul Alain, Delta’s chairman told us “It was important that our solution platform be flexible and evolutionary to adapt to the different requests of our current and future customers. ONELAN’s products are powerful, robust, intuitive and we believe they are dedicated to continue evolving their platform to meet the future changes and innovations needed to meet future customer needs.”

Based in Quebec since 1936, Delta Solutions is a full service digital signage solution and managed service provider supporting a wide variety of industry verticals and digital signage content applications and strategies.

Free Wi-Fi in the Bronx

August 30th, 2016

Adrian J Cotterill, Editor-in-Chief

CityBridge partners, the New York City Department of Information Technology and Telecommunications, Bronx Borough President Ruben Diaz, Jr. and elected officials this week celebrated LinkNYC’s launch in the Bronx.

More than 375 Links have currently been installed and LinkNYC is now scaling up throughout the five boroughs.

Bronx Borough President Ruben Diaz Jr said “LinkNYC is taking yet another giant step forward towards providing better communication access for city residents, and is an important part of our continued push for social and technological equality,” said . “I welcome the installation of nearly 20 kiosks that were installed in the South Bronx and along the Grand Concourse, and I look forward to the impact that the future installation of 700 kiosks will bring to the lives of our residents. I want to congratulate the leadership of the New York City Mayor’s Office, CityBridge, and DoITT, who have continued to provide more Wi-Fi kiosks throughout our borough, so that we can better communicate with one another. I would also like to thank Per Scholas for their dedication in helping nurture our youth so that they may learn and attain skills in the field of technology, helping them reach their maximum potential when they hit the job market.”

Anne Roest, Commissioner of the Department of Information Technology and Telecommunications also said “We are inspired by the reception of LinkNYC in the Bronx. The vision of LinkNYC has always been high-speed Internet access for all New Yorkers, for all boroughs, so we are excited by the progress CityBridge has made to get us to this point. Borough President Diaz has been a great partner in this process, and I thank him for his gracious welcoming of LinkNYC as we continue to expand this project to more locations in the Bronx and throughout the city.”

In November 2014, following a competitive bid process, the de Blasio Administration announced the selection of CityBridge – a consortium of companies that includes Intersection, Qualcomm, and CIVIQ Smartscapes – to develop and operate the LinkNYC network, bringing the world’s fastest public Wi-Fi to millions of New Yorkers and visitors.

The five-borough network is funded entirely through advertising and will generate more than $500 million in revenue for the City.

Al Kelly, CEO of Intersection told us “Our team made getting to the Bronx a top priority. Bringing high-speed connectivity to streets across New York City benefits everyone in a city that’s always on-the-go, creating opportunities to learn, create, enjoy, and connect. I want to thank Mayor de Blasio and Borough President Diaz for their support and we look forward to expanding the LinkNYC network, and all of the opportunities it brings, in the Bronx and throughout the City.”

CityBridge has partnered with the South Bronx-based non-profit Per Scholas, which provides free tech training skills and professional development to people who are unemployed or in low-wage jobs. To date, Per Scholas has trained more than 5,000 people in underserved communities, helping them build lasting, life-changing careers in technology. Per Scholas graduates are members of LinkNYC street teams, teaching New Yorkers and visitors how to use Link’s features.

2016 SEGD Xlab Workshop Registration

August 30th, 2016

Russ Curry, Ministry of New Media

The speaker line up is confirmed and registration is now open for the 2016 SEGD Xlab Workshop, including all of the Pre-Xlab events, taking place during New York Digital Signage Week.

Thursday October 27, Pre-Xlab Events

10:00-12:00 Project Tours

14:00-16:00 Digital Workshops

18:00-20:00 Show+Tell’s Rocktober Mixer at Samsung837 in association with DailyDOOH and SEGD

Friday October 28, Xlab Conference

08:00-09:00 Registration and Networking

09:00 Welcome and Introductions

SESSION 1

09:10-10:20 The Digital City: Creating New Ecosystems
George Burciaga, Civiq Smartscapes
Mike Rawlinson, CityID

10:20-10:50 Networking Break

SESSION 2

10:50-12:00Experiential Content: Connecting to Place
Chad Hudson and Ellen Shopper, Leviathan
Refit Anadol, Refik Anadol Studio

12:00-13:30 Lunch Break in Chelsea

SESSION 3

13:40-14:50 Material Innovation: Approaching Oneness
Nik Hafermass, Ueberall

14:50-15:20 Networking Break

SESSION 4

15:30-16:20 Virtual Reality: Sensorial Experiences
Kyle Banuelos, Dot Dot Dash

SESSION 5

16:20-17:00 Next Gen Interaction: Next Gen Thinking
Nils Wilberg, Gagarin

17:30-20:00 Post-Xlab Mixer (with SEGD NYC Chapter)

Members: $495.00
Non-Members: $595.00
Educator: $195.00
Students: $0.00

You can register here.

Pikasso & Lawhat Acquire 66.36% Maghreb International Publicité

August 30th, 2016

Maddie Cotterill

Yellow Spirit sal (Holding) of Pikasso and Lawhat Tunisie sarl have acquired 66.36% of Maghreb International Publicity (MIP) the number one outdoor advertising company in Tunisia and the number three in Mali.

MIP was founded in 2004 and in Tunisia has an inventory of 1200 faces of 10m2, Unipoles and large formats in 54 cities, providing nationwide coverage. It also has 1500 bus shelters in the Greater Tunis area.

In Mali, MIP is present in six cities, with an inventory of 200 faces.

Antonio Vincenti, Chairman and CEO of Yellow Spirit sal (Holding) / Picasso told us “The acquisition of MIP strengthens our leadership in North Africa. It is the perfect platform for rolling out our quality expertise, which we will gladly provide to agencies and advertisers in Tunisia and Mali.

Furthermore, we would like to actively contribute to the development of Out-of-Home advertising in these two markets, by introducing the latest innovations in our sector”.

Maher Ben Salem, the new GM of MIP, said “Our first mission will be to focus on the business of outdoor advertising and to restructure all activities and related companies.
In summing up the strengths of MIP and Lawhat Tunisie, not only will we have the largest coverage and the highest diversity of choices, but we will also be undisputed forward-looking market leaders.”

A take-over bid under the control of the Financial Market Council (FMC) will be announced in the weeks to come regarding the remaining shares.

NEC New York Partner Showcase

August 30th, 2016

Russ Curry, Ministry of New Media

NYSC_NECSHOWCASE Save The Date 2016 470

Portrait of Britain w/ @JCDecaux_UK

August 30th, 2016

Maddie Cotterill

JCDecaux and the British Journal of Photography have partnered to showcase the UK-wide exhibition Portrait of Britain which will take over JCDecaux screens in shopping malls, train stations and high streets throughout September.

BJP_MALL

Portrait of Britain is art featuring the public on an unprecedented scale. A UK-wide exhibition that puts the nation’s citizens centre stage. It will take over screens in shopping malls, train stations and high streets throughout the month of September underlining the enduring power of the portrait.

Envisaged as an exhibition ‘by the people, of the people, for the people’, Portrait of Britain was initiated as an open call for photographs that celebrate the country’s unique heritage and diversity. Selected from nearly 4000 entries, the winning 100 portraits capture young and old, reflecting not just the multiformity of British people, but also the myriad of styles and approaches to contemporary photographic portraiture.

Simon Bainbridge, editorial director of the British Journal of Photography said “Public art works well when it engages with its surroundings and local population. That’s what we wanted to do with Portrait of Britain. We wanted to show diversity in terms of who is being photographed, but we also wanted to see different ways of photographing. These are pictures that we all take in everyday life, but raised to a higher level by selecting, editing and presenting them in such a wide-ranging public exhibition.”

Russell Gower, Creative Director of JCDecaux told us “We are delighted to be working with the British Journal of Photography to bring this powerful exhibition to a national audience, celebrating the power of the photographic portrait across our portrait network. The project will turn our digital channel into a national portrait gallery throughout September, reaching people when they are out and about, commuting, shopping and socialising.”

The majority of subjects are everyday people, given noble status on the screens usually reserved for models and celebrities. However, there are some familiar names among the images such as Great British Bake Off winner Nadiya Hussein, Faithless singer Maxi Jazz, Grime artist Stormzy, and photographer Don McCullin, as well some home-grown heroes such as Mick Ellis, who was watch manager at the London Fire Brigade.

The images represent the varying styles of photography, some posed, some moments captured at random, some formal, others showing humanity at play. ‘Home’ is a common theme running throughout many of the images, as are the stories of migration and integration, picking up the mood of the country in post-Brexit times.

The exhibition will be displayed across digital screens in rail, retail, and roadside locations nationwide. 100 portraits have been selected, confronting the public with a reflection of themselves as they go about their daily business.

The winning images from this ground-breaking exhibition can be seen here and many of them will be available to buy as art prints from gallery.portraitofbritain.uk

#ManVMachine, London Sept 15, 2016

August 30th, 2016

Russ Curry, Ministry of New Media

The first in Dentons’ series of Tech Talks explores the role of artificial intelligence (AI) in the modern business world with a panel of AI experts.

Representatives from the industry, academia and the start-up world will examine the developments and impact of AI on various sectors including the financial, retail, telecoms, government, media and technology sectors and others.

TMT associate, Majdi Silk, will also provide an update on the regulatory developments in AI after his participation in the Y7 Summit in Japan earlier this year.

The session will cover:

  • The impact of AI on business and how it can be used
  • The ethical issues of AI
  • How AI can be regulated
  • Panellists include:

    • Moderator, Izabella Kaminska, Journalist, FT Alphaville
    • Josh Valman, CEO, RPD International (see TEDx Talk)
    • Saher Sidhom, CEO and Founder, Hackmasters (see TEDx Talk)
    • Majdi Silk, Associate, Dentons

    September 15, 2016 Event Schedule

    6.00pm – Registration and drinks
    6.30pm – Session Starts
    7.30pm – Seminar ends
    8.30pm – Networking drinks and canapés

    The Huckletree Shoreditch, Alphabeta Building
    18 Finsbury
    London
    EC2A 1BR
    United Kingdom

    You can register here.

    Adspace Networks, Inc. Working w/ @SessionM

    August 29th, 2016

    Maddie Cotterill

    Adspace Networks, Inc., which owns and operates Adspace Mall Networks, the largest digital place-based video network in North America announced this week that it has begun working with SessionM to gain detailed insights into consumer awareness, recall and purchase intent among those who have seen ads on the Adspace network of screens.

    Amanda Sheplee, SVP Marketing, Adspace, told us “Our relationship with SessionM provides us with the ROI that advertisers and agencies want to see in determining where to spend their ad dollars in today’s highly competitive video ecosystem. We all intuitively know that it’s beneficial to reach on-the-go consumers with impactful messages near point-of-purchase, and now the SessionM data provides the quantitative layer that proves the effectiveness of such ads.”

    SessionM is a real-time engagement platform that allows marketers to interact with customers in an environment at the precise moment of experience delivery. This mobile-first platform enables real-time survey delivery in targeted locations at scale. Surveys are served via mobile geotargeting technology to shoppers who have visited an Adspace mall.

    Matthew Fratturelli, Head of SessionM Research and Insights Solutions said “Working together with Adspace, marketers can now rely less on recall and more on spontaneous reaction to any experience as it happens. This unvarnished data is invaluable to determination of real sentiment, purchase intent, and ultimately ROI.”

    We are told that results to date have demonstrated significant increases in key metrics. For example: –

    A major department store enlisted Adspace to showcase the summer launch of an exclusive designer clothing line in an effort to drive store visitation and purchase in select markets across the country. The campaign generated a 70% lift in visitation, and 65% of those who saw the ad made a purchase that same day.

    A millennial-focused cable network capitalized on Adspace’s mass reach of the network’s target audience to promote their newest drama series in an effort to drive awareness and tune-in among female viewers. The network saw a 53% increase in awareness of the series, with 74% of those who saw the ad saying they planned to watch the show.

    About SessionM

    SessionM is the next-generation engagement and loyalty platform. The company’s cloud-based solutions integrate loyalty marketing technology with marketing automation and profile management capabilities to drive personalized consumer relationships through the mobile device and across channels. The company is headquartered in Boston with offices around the globe

    The DailyDOOH Investor Conference Speaker Line Up

    August 27th, 2016

    Russ Curry, Ministry of New Media

    There’s only one place where, with one click, you can get all of the M&A activity in our industry (click here) AND there’s only one place where you can meet, listen to and network with all of the industry movers and shakers and that is at The DailyDOOH Investor Conference during New York Digital Signage Week (October 24-28, 2016).

    DD_InvestorConf_logo2016Registration will be up this week BUT we thought we would tease you with just some of the speakers we have…

    The two people on stage trick – one an investor, and the other, the president of the company they’ve invested in works extremely well – something, we as conferenced organisers pioneered many years ago now, Ed and after the Chairperson’s opening remarks reviewing the M&A activity of the year we will be kicking off proper with Touchtunes president and COO Ross Honey and Searchlight Capital Partner Eric Sondag.

    We do, of course, also have a morning slot reserved for our most regular of speakers – a certain Mark Boidman, from Peter J Solomon Company, a Natixis company.

    We’re also excited to welcome to our conference Monica Ho, Chief Marketing Officer at xAd, Inc., a company with a reputed pre-IPO valuation close to USD 1 Billion and a company that is making lots of waves, and seemingly bringing lots of value to our industry (witness the MarketPlace beta partnership inked with Outfront Media inc. earlier this year).

    MGM Resorts International is a collection of resort-casinos, residential living and retail developments (it is in fact one of the largest retailers). Randy Dearborn, Vice-President, Multimedia Technologies at MGM Resorts and also current chairman of the Digital Signage Federation will be giving his perspective on everything from digital signage to retail, to merchandising, marketing and architecture.

    MaxMedia’s executive vice-president of customer experience, Laura Davis-Taylor will be talking retail and the token ‘Brit’ this year is actually a ‘Scot’ – regular attendees will know that over the past few years we’ve had the likes of Tim Bleakley (twice in fact) and Shaun Gregory come over to show the Americans how it’s done in London ;), Ed. Transport for London’s (TfL) Lead for Advertising Strategy Commercial Development Directorate, John Pizzamiglio is flying into explain about the unique public / private partnership that TfL is doing both above and below ground in the UK Capital.

    The day’s moderator and chairperson Adrian Cotterill has a few more speakers up his sleeve which will be announced when he is back from his own vacation in early September.

    We will end the day – which is, as always, pretty full on, with ‘The Future of Digital’ debated by the Chairman and CEO’s of our Industry Associations, namely François de Gaspé Beaubien, (DPAA Chairman), Clive Roux (SEGD CEO), Stephen Freitas (OAAA) and Randy Dearborn (DSF Chairman) and a small cocktail party hosted by our main sponsor Dentons.

    CEO Spotlight: Bill Fordyce, HyperMedia, Dubai

    August 26th, 2016

    Gail Chiasson, North American Editor

    This month, we welcome Bill Fordyce, COO, HyperMedia, Dubai.

    Bill Fordyce

    1. Please tell us about your own background and how you became involved with HyperMedia. I joined the founders of HyperMedia, Habib Wehbi and Philip Matta in 2008. Prior to HyperMedia, I was the business development director for News Outdoor Group out of Moscow, Russia, working across 35 countries, mainly in Asia, the Middle East, and Eastern Europe. I joined HyperMedia right in the middle of the financial crisis, when many of the traditional Out-of-Home companies in the UAE went out of business. I knew HyperMedia was the right company for me when we could see in our operation that clients were flocking to quality media with proven ROI like retail OOH. We were growing by 20% per annum when the rest of the OOH industry was reeling.
    2. HyperMedia was founded in 1999 with three staffers, trolleys and security gates in, I believe, one grocery store. It now has Traditional and Digital Out-of-Home media across the Middle East in a plethora of different locations and has offices in Dubai, Jeddah, Qatar and Beirut. What has spurred such spectacular growth? The company was founded by Habib Wehbi and Philip Matta – who are still servicing as the CEO and chief marketing officer respectively – when they found that FMCG (Fast Moving Consumer Goods) brands did not have an efficient avenue to advertise to their shoppers on a nationwide level. By creating long-term relationships with over 70% of all modern retailers, HyperMedia was able to create a new advertising platform for clients, other than traditional billboards, print and TV.
    3. Since HyperMedia is a subsidiary of Rotana Media, the marketing and advertising arm of broadcaster Rotana Group, how much of your advertising comes through Rotana Media? Is it largely because of integration through Rotana’s radio and TV campaigns? Cross-selling advertising across TV, radio and HyperMedia’s assets has proven to be an unsuccessful recipe since HyperMedia’s mall and instore assets are unique assets that require unique creatives and campaigns.
    4. Do you have your own advertising sales people? Is your advertising usually bought nationally across networks? What percentage is by local advertisers? HyperMedia has 16 sales executives that consult with over 200 regular clients across the region. Our instore network of 170 hypermarkets targets both local and international brands, and our network of 25 malls hits mainly local banks, local automotive, telecom, and, of course, retail partners.Large advertisers typically take the full network, although we are starting to see advertisers use different messages and visuals based on each mall’s demographics.
    5. At what point did you get into DOOH and in which of your network sectors was that? We were fortunate to be exclusively partnered with Emaar Malls Group with The Dubai Mall from its opening in 2008 until 2013. In those early years, The Dubai Mall had one of the most advanced and successful digital signage platform in the world. In those four years, we developed the technical knowledge to install and operate digital signage networks, as well as learning the ins and outs of selling retail-based digital signage.
    6. What percentage of your total signage is now digital? Please give us a breakdown of your digital signage in each of your verticals. In our UAE operation with the hypermarkets and malls, approximately 33% of our revenue and media mix is from digital signage. This figure is growing every year.In Saudi Arabia where we operate the largest airport terminal in the country and the largest mall, we are just starting to install digital signage.
    7. How do you personally compare the progress of DOOH in the Middle East compared to that in Europe, the UK and North America? We are fortunate to work in the Middle East, as the malls, which we are partnered with far surpass, in terms of size and footfall, most malls in Europe and North America. For instance, one of our flagship malls is Yas Mall (owned and operated by Abu Dhabi-based Aldar). The shopper experience and the mall design is truly world class, in addition to its having a world-class digital network.I am convinced that many of our partners such as Nakheel, Meraas, Majid Al Futtaim, Aswaq Malls Group, Aldar and Gulf Related are developing some of the most beautiful malls in the world.In addition, with many of our partnerships, we are lucky to be able to work with malls at the planning stage and, therefore, can install networks that aesthetically and operationally fit perfectly with the mall.
    8. How is DOOH received and engaged with by viewers in the Middle East? Do they like/use interactivity, gesture-based, beacon, NFC and/or QSR technology? Due to our scale, we are able to invest into many interactive technologies and we have created real-time broadcast reports, integration with social media client feeds and facial recognition.We want to fine-tune this before introducing it to the commercial market, but it is a key strategy in 2017 and 2018.
    9. HyperMedia is in 23 of the busiest malls in Dubai and in all six other United Arab Emirates. What kind of screens do you have in them? Well, we now actually have 25 malls and almost 700 screens. Our screens vary in size from our standard free-standing double-sided 65” digitals, up to 12 x 8 m LED screens.
    10. Who is your biggest advertiser? And who is the advertiser that has been with you consistently the longest? We have a long list of clients, due to the low CPM, nationwide reach and timeliness in broadcasting. Our main clients are automotive, telecom (both in Saudi Arabia and UAE), our retail partners, and FMCG.Knock on wood, we don’t tend to lose clients – even in challenging economic times.
    11. You recently contracted BroadSign, allowing real-time broadcast reports to your advertisers, so that they can see photos, locations, CPMs, number of plays and more. Why did you decide to choose BroadSignWe chose BroadSign after a competitive bid against other great systems like Scala and Four Winds Interactive. BroadSign seems to be the preferred software amongst most OOH leaders in various regions, such as oOh! Media in Australia. We liked the flexibility in creating new applications for our partners and advertisers (like the broadcast reports) and we like the ease of creating playlists with both commercial and non-commercial content.
    12. How is that working so far? Are you using this service from BroadSign with all verticals? If not, do you intend to add it to others? We are always looking at new software services, as at the end of the day, we are interested in broadcasting our advertiser’s’ messages. Any software that we can entrust to do that, we are fine with.
    13. How much, if any, of your OOH and DOOH products are used by companies for internal corporate use, eg. for employee communications? Is this an area in which you are considering expansion? None, we are fully customer facing.
    14. I noticed that your lamppost backlits offer exclusivity for campaigns except during the holy month of Ramadan. What do you do during that month with these – and perhaps other media products? In the Middle East, the Holy month of Ramadan is time when most families are celebrating large meals with their friends and extended families. This month is imperative for many food brands, and, therefore, demand on our advertising platforms often exceeds supply. In order to serve all our clients, we do not offer exclusivity in that month.It is important to note that we never offer exclusivity in our malls or in our Saudi-based airport and malls.
    15. How much of your content is news, entertainment, etc., compared to advertising? Approximately 25% of our time is non-commercial content, as our in-house development team has created real-time prayer time, weather, and news apps. We also work with our mall’s marketing departments to integrate with their social media feeds to broadcast to their shoppers. We believe delivering interesting and relevant content to shoppers is another step towards enhancing the consumers’ experience in malls.
    16. You recently launched On-the-Go Media with screens in Eppco, Enoc and Dubai Metro stations. Since many women don’t drive cars in the Emirates, does this limit the type of advertising content you can show? Is On-the-Go a major growth area for you? On-the-Go media is in 191 convenience stores, and gives our advertisers another avenue to communicate to shoppers at the point of service. The project is new, so it is too early to tell about growth. But, it fits well with our position as the leading retail-focused OOH company in the Middle East.
    17. Does HyperMedia have its own staff of engineers to develop your products or do you mainly use solutions developed by others? Where are the major technology centres in the Emirates? We develop most of our add-on software in-house. For instance, our team just developed an application for our production teams to manage their on-site job orders and to seamlessly manage our tens of thousands of proof-of-performance photographs. Our clients can now log-in on our website to get updates on their campaigns and to download their photos for their reports.
    18. Tell us about your growth strategy, both in terms of products and in terms of area? Do you expect to grow largely organically or through Mergers and Acquisitions? Our goal is to continue to grow our mall network in the Middle East. In the UAE, we work with 75% of hypermarkets and with more than 2/3rds of malls, so our goal in the UAE is to improve our digital networks and to improve our service to our clients.In Saudi Arabia and the rest of the Middle East, we are always looking for organic growth opportunities.