Q1 2019 Sees OOH Grow by 6.8%

May 24th, 2019

Adrian J Cotterill, Editor-in-Chief

Outsmart has announced that UK Out of Home revenue reported for the quarter January to March 2019 saw the total market grow by 6.8% year-on-year from GBP 267 million in Q1 2018 to GBP 285 million in Q1 2019.

The report, conducted by PwC, reveals that classic Out of Home continues to grow at a faster rate than previous quarters, with growth of 3.1%, and Digital Out of Home saw growth of 10.9%. Digital share of total Q1 revenue was 49%, a slight decline from 53% seen in Q4 2018, in line with seasonal trends.

Justin Cochrane, Chair of Outsmart told us “The continued growth in Out of Home is a reflection of the trust advertisers have in the medium and its unparalleled effectiveness”

New data from Route demonstrates that the increased number of digital screens means digital generates 36% more impacts than it did 12 months ago. This means that over one billion impacts are now seen through digital out of home each week.

You can read more about the report here.

Geopath/OAAA 2020 Convention and Expo

May 24th, 2019

Russ Curry, Ministry of New Media

The 2020 Geopath/OAAA Convention and Expo will take place in Scottsdale, AZ between April 27-29, 2020.

#ff @YourOAAA @GeopathOOH

Alistair MacCallum Joins @kineticwwUK

May 24th, 2019

Russ Curry, Ministry of New Media

Kinetic, WPP’s leading Out-of-Home agency, has announced that Alistair MacCallum will join the company as UK CEO at the end of August 2019.

He will be tasked with growing billings and revenue by leveraging the capabilities of digital screens, smartphones, data and programmatic to drive value for clients and bring them closer to the consumer’s decision to transact in-store or online while out of home. He will report into Marc-Antoine de Roys, Kinetic’s Global CEO and will work closely with both the GroupM UK teams and independent agencies to create solutions and products that best suits their clients’ needs.

He is currently UK Chief Executive at M/SIX, where he has been since January 2017. He brings with him a wealth of media agency experience, having previously held the role of Chief Executive at M2M.

Tremor Video DSP Expands Premium Supply Formats with Outstream and #DOOH

May 24th, 2019

Adrian J Cotterill, Editor-in-Chief

Tremor Video DSP, a leading programmatic video platform, this week announced the expansion of the company’s premium supply formats with outstream and digital out-of-home video. We are told that the new offerings were developed in order to meet the increased demand from video advertisers looking to grow their reach in highly engaging environments.

Jay Baum, Head of Global Partnerships, Tremor Video DSP told us “The less-intrusive nature of these ads, along with their expanded reach and contextual relevance, makes them far more valuable for brands and advertisers. Having your video viewed in premium environments enables further engagement with consumers who are more likely to be receptive to your brand.”

One of the first DOOH platforms to launch for Tremor clients is GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers.

David Kovall, VP of Digital Partnerships, GSTV said “Advanced targeting and standard ad tracking have become increasingly critical for brands and advertisers who want to reach on-the-go, spending consumers. We are excited to be able to provide Tremor Video DSP clients access to our premium video supply, and allow them to deliver engaging and relevant messages to consumers at the right moment.”

Tremor Video DSP continues to provide video advertisers with further scale and reach in premium environments through strategic partnerships with innovative supply companies.

New Board Elected At The @OMA_Australia’s AGM

May 24th, 2019

Tristan Cotterill

Following its Annual General Meeting on May 21, 2019, the Outdoor Media Association (OMA), announced the official appointment of industry veteran Charles Parry-Okeden as the independent chairman of the OMA and MOVE.

Charles Parry-Okeden takes over from Steve O’Connor, Chief Executive Officer of JCDecaux who is stepping down as Chairman after a successful five-year tenure.

OMA and MOVE Chief Executive Officer, Charmaine Moldrich told us “It has been an absolute pleasure and privilege to work with Steve, who has led the industry in a period of unprecedented growth. Under his leadership, the industry has increased annual revenue from $602 million to $927 million. Steve has led a unified industry and worked on a variety of joint industry initiatives including plans to build a new audience metric, the OMA’s recent industry campaign LOOK UP, as well as the soon to be launched CORE, the industry automated briefing and proposal tool. The industry owes him a debt of gratitude”.

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Origins Advertising selects Edge1 OOH Software

May 24th, 2019

Andrew Neale

We understand that Indian based Origins Advertising is implementing the Edge1 outdoor advertising software platform to automate the business operations of its growing number of OOH advertising media sites.

Lucknow based Origins Advertising is automate the business operations of its growing number of OOH media sites in Uttar Pradesh including static and digital sites.

Origins have built a reputation of being not just the biggest but the best full-service, comprehensive advertising solutions agency with a strong foothold and successful projects across the domains of digital, print, indoor and outdoor advertising, events, radio, and other services.

NCMEC Geo-Targeted Campaign to Help Find Missing Children

May 23rd, 2019

Adrian J Cotterill, Editor-in-Chief

Today, the National Center for Missing & Exploited Children (NCMEC) and advertising agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative to reinvent the search for missing children in the U.S. As part of the initiative more than 450 digital billboards and transit screens will support the campaign ahead of National Missing Children’s Day on Saturday May 25, 2019.

NCMEC President and CEO John Clark told us “Last year NCMEC assisted with over 25,000 cases of missing children, the vast majority were runaways,” said . “Thanks to the outdoor advertising community and all of our amazing partners, this highly targeted campaign gives us visibility in transit locations across the U.S. Campaigns like this can play a vital part in the search and the ability to run multiple cases that are geo-targeted across more than 40 states will be a true game changer.”

Organized by the Out of Home Advertising Association of America (OAAA), and produced by Grand Visual, the campaign aims to harness the public’s help to join the search by publishing the names and photos of missing children and raising awareness of the number to call for sightings; 1-800-THE-LOST. The digital OOH activation spans 14 media vendors and runs across rail, roadside, and high street locations in over 40 U.S states, including major cities NYC, Chicago, Boston, Atlanta, and Philadelphia.

OAAA President and CEO Nancy Fletcher said “We know that it only takes one person to find a missing child. This powerful campaign is a great example of OOH, online, and social media working together to ensure photos of missing children are distributed as widely as possible. It’s about driving awareness and spurring action; everyone has the ability to make a difference in their communities.”

The campaign is delivered through OpenLoop, the dynamic creative optimization server from QDOT. OpenLoop takes the data feed from NCMEC and publishes each missing child case in a geo-targeted push to digital billboards in and around the region the child went missing. “It’s about using clever ad tech to reach a broadcast level audience, whilst delivering tactical and relevant information at a community level,” said Grand Visual’s COO, Ben Putland.

The digital billboards also promote Runaway Train 25, a new music video, released today, as part of the broader initiative, which reinterprets the 1990’s award-winning Soul Asylum song “Runaway Train” with musical artists Jaime N Commons and Skylar Gray feat. Gallant. Directed by RSA Films’ Emmy award winner Jake Scott, the music video uses geo-targeting technology to change the missing children featured based on where the video is viewed.

Both the DOOH creative and the music video encourage people to visit runawaytrain25.com and share the video across their social channels to help publicize #MissingKids and #RunAwayTrain25 through their personal networks.

Ad Council Honors JCDecaux With 2019 Catalyst Award

May 23rd, 2019

Adrian J Cotterill, Editor-in-Chief

JCDecaux was recognized with the Ad Council’s Catalyst Award this week at #OOH2019. Each year, this award is presented to one out of home advertising company for its extraordinary contribution to the Ad Council’s public service communications programs.

The Ad Council, a national non-profit organization, uses the power of communications to tackle the nation’s toughest issues. and is the creator of national campaigns including Smokey Bear and ‘Love Has No Labels’. Through partnerships with non-profit organizations, federal government agencies, and leading brands, the Ad Council works to drive change on public issues through innovative and integrated campaigns. All Ad Council public service advertisements (PSAs) are run and aired in donated time and space.

The OOH advertising industry ranked among the Ad Council’s top supporters of providing pro bono space in 2018, donating more than $200 million for Ad Council campaigns.

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Screenfeed European Business Development Director

May 23rd, 2019

Adrian J Cotterill, Editor-in-Chief

Screenfeed is looking to hire a European Business Development Director to help them serve their European customers. More details can be found here.

New Mega-Spectacular Video Screen at TSX Broadway

May 22nd, 2019

Andrew Neale

Real estate investment firms L&L Holding Company, Fortress Investment Group and Maefield Development, alongside consultant Sensory Interactive, have selected SNA Displays to manufacture and install a massive LED MEGA-SPECTACULAR display system at TSX Broadway in New York City.

TSX Broadway is a 46-story mixed-use development located at 1568 Broadway and sits directly across from the iconic Red Steps in the heart of New York’s Times Square. The tower will include 669 hotel rooms, 75,000 square feet of retail space, and 30,000 square feet of dining, including a 10,000-square-foot outdoor terrace, the largest in Times Square.

The building will feature a 9-story main screen that will wrap around the skyscraper at the southeast corner of 7th Avenue and 47th Street. The MEGA-SPECTACULAR™ display system will feature a 4,000-square-foot stage suspended 30 feet over 47th Street, allowing entertainers to perform from ‘within’ the video wall. It is the first and only outdoor stage in Times Square.

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