DailyDOOH

AdGreen has today launched its bespoke carbon calculator for the advertising production industry. The new tool has been designed with support from practitioners from companies including Unilever, adam&eveDDB, Havas UK & Havas Studios, and Biscuit.

It aims to ensure advertising agencies, production companies and production service companies are able to collaboratively measure the carbon impact of their projects and identify the highest carbon producing activities.

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Accretive Media has announced the launch of Accretive Outcomes™, a new solution that delivers highly effective and efficient measurement and attribution for the out-of-home advertising channel.

Craig Benner, Founder and CEO of Accretive Media told us “We believe that access to accurate and reliable measurement will be a huge catalyst for growth for the out-of-home industry and are thrilled to lead the charge. Advertisers want to invest more in out-of-home advertising, but can’t spend tens of thousands of dollars and wait weeks after every campaign to determine if the spend was worth it. Accretive Outcomes™ ensures that advertisers clearly understand how their out-of-home investment is performing, regardless of the screen, the platform, or the format they ran.”

The patent-pending Accretive Outcomes solution is the first and only OOH effectiveness measurement product specifically built for the out-of-home market. Existing out-of-home measurement solutions are either platform-specific or utilize mobile advertising measurement principles and retrofit them for out-of-home, proving to be costly and time consuming. Accretive’s suite of measurement products considers the nuance of consumers in the physical world and their interaction with out-of-home venues to deliver accurate, privacy-compliant, and actionable analytics that allow advertisers to make better investment decisions around their OOH media spend.

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Resilience, Reinvention, and Revitalization is very much the theme of the DPAA’s Video Everywhere Summit which takes place on Tuesday October 12, 2021 during New York Digital Signage Week.

Here are a few short videos of some of their speakers addressing those themes of Resilience, Reinvention, and Revitalization…

Geoff Edwards, Exec Creative Director, GALE Partners

Yin Woon Rani, CEO, MilkPEP

Bob Liodice, CEO, Association of National Advertisers

Jackson Jeyanayagam, VP GM, DTC, The Clorox Company

Spencer Baim, Chief Brand Officer, Vice Media

The DPAA plans include an in-person full day Video Everywhere Summit on Tuesday October 12 at Pier 60 at Chelsea Piers, followed by a global broadcast premiere of the event on Thursday October 14 and Friday October 15 from 11am to 2pm.

The DPAA Video Everywhere Summit on October 12 is just one of many events being held during New York Digital Signage Week.

Now in its 10th year the week will be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours other ad-hoc activities and the DailyDOOH Gala Awards.

Uniguest has acquired UCView, a provider of engagement technology with a focus on digital signage and IPTV.

We are told that UCView will merge into Tripleplay, Uniguest’s digital signage and IPTV brand, but will continue to serve its customers across stadiums, corporations, education, retail, and other industries. UCView’s international headquarters is based in Northridge, USA.

Uniguest CEO Jeff Hiscox told us “Adding UCView to the portfolio is an exciting next step in the growth of our company,” “The technology stack and customer base is similar to our Tripleplay division and will be a complementary fit into our organisation. We look forward to continuing to offer our customers the best in digital engagement technology and 24/7 support.”

Guy Avital, UCView founder and CEO, will stay on after the acquisition as EVP of UCView.

Electric Forecourt® pioneers GRIDSERVE have announced another electric charging forecourt north of the A127 just off Nevendon Road in Wickford, which will see 36 electric charging bays installed.

The plans, which have been well supported by council chiefs, will come with the usual airport-style lounge, alongside high speed internet and coffee shops.

UB Media has expanded their OOH presence with the acquisition of MaxTV Media, Canada’s largest national residential condo network, resulting in the addition of a fourth specialized network for the indoor place-based media company.

UB Media’s latest acquisition allows brands to tap into a unique urban audience in over 500 premium high rise condo buildings nationwide and over 1,500 digital and touch-screens in elevators, lobbies and common areas. The new Residential network has the highest number of digital screens available on all major programmatic platforms, engaging over two million residents and visitors monthly in a captive environment, where their daily journeys begin and end.

President & CEO of UB Media, Michael Minicucci told us “The pandemic placed Residential OOH in the spotlight and we feel it is a staple in OOH media moving forward. The addition of this new network complements our current media offering, allowing us to further diversify our reach while keeping our core vision of growing a larger digital footprint of placed-based OOH products. As we leave the most challenging days of the pandemic behind, we’re excited to continue connecting brands with our highly targeted media offering in four synergistic networks”.

Captivate’s current advertising sales representation of the MaxTV Media network will cease effective October 4, 2021.

Established in 2009, MaxTV Media has a footprint across all major markets in Canada. MaxTV Media is Canada’s largest provider of digital communication platforms to the multifamily condominiums sector. Their proprietary interactive digital screens allow for advanced communication between property managers, residents, and businesses. The screens are located in high traffic areas such as elevators, lobbies, parking levels and mail rooms.

AdTECH: OOH – Toronto, aimed squarely at Canadians takes place Wednesday October 6, 2021 and is supported by COMMB, Digital Signage Pulse and IAB Canada. It boasts a fantastic speaker line up which includes a keynote from COMMB President Amanda Dorenberg. The event will be chaired by Yahoo’s Stephanie Gutnik. There are only a handful of tickets left.

Note that COMMB and IAB Canada Member discounts are available. COMMB Members should contact Lara Menzies lmenzies@commb.ca for details.

Ultraleap has launched TouchFree Tooling, allowing designers and developers to move beyond touchless retrofits, and design brand new, innovative interfaces with a gesture-first approach.

This development follows the success of Ultraleap’s award winning TouchFree application which was launched in October 2020. The application provided a way to quickly retrofit existing kiosks and touchscreens in response to the pandemic.

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Val Morgan Outdoor (VMO) is giving small businesses the chance to share in $1 million worth of advertising in a promotion to help them recover from the devastating impact of #COVID19. VMO ‘Open For Business’ aims to give firms a helping hand as they rebuild their businesses.

VMO chief commercial officer Anthony Deeble told us “The impact of the pandemic among small businesses is something that I am sure will be felt for a long period,” he said. “We know how difficult and devastating this time has been for a lot of small Australian businesses which is why we have launched this initiative. We want to aid in getting businesses back to their best and see small businesses come out of the pandemic surviving and thriving. Businesses can enter the competition by telling VMO in 50 words or less how the pandemic has affected their business and how can a share in $1M worth of VMO advertising will help them “return to their best.”

Companies have until 24 October to enter.

VMO managing director Paul Butler said: “This year has been hard for small businesses across the nation, particularly those in NSW and Victoria and we’re very proud to launch this initiative Australia wide. As most of our screens are placed across local communities within shopping centres, at health clubs and petrol and convenience store locations, it makes sense for us to support these small local businesses in their recovery.”

This year’s AdTECH: OOH – Sydney Conference wil take place on December 7, 2021 and for the second year, the conference will be chaired by Seedooh’s Chief Revenue Officer Joe Copley.

The hosts will once again be HOYTS Cinemas thanks to the venue sponsor VMO. For the last two years the Ministry of New Media have used the HOYTS cinema at Broadway but this year (the event is now in its third year), the conference will be held in a newly refurbished cinema complex.

It may just be coincidental but following on from the appointment at Allvision of executive vice-president of sales and marketing Jennifer Bidwell a few weeks ago we note that Brandon Newman President Media has left Allvision.

Brandon was instrumental in helping Allvision become one of Canada’s premium pure-play large format digital out-of-home media company with dominant market coverage and exclusive locations in Toronto, Vancouver and Montreal.

Event organisers such as the DPAA, OpenEye Global, Samsung, Exertis, The Ministry of New Media and others are getting lots of buzz, registrations and enquiries for New York Digital Signage Week and the individual events such as the DPAA Video Everywhere Summit are now seeing a big uptick in registrations.

A lot has to do with the New York City itself. Unlike other places in the U.S., the city has been very diligent since 2020 and is now enjoying a measured and safe re-opening. Restaurants, bars, gyms, cinemas and event venues all require proof of vaccination to enter.

Indeed, large events such as New York Fashion Week, the U.S. Open Tennis, SALT – the large hedge fund Wall Street flagship event and the return of Broadway shows have all come off without a hitch.

As an educator myself (English teacher in China for the last four and a half years) I take a lot of interest in the education sector and I note that the New York City schools system (by far the largest in the U.S.) has resumed in-person attendance.

Advertising Week will take place immediately after New York Digital Signage Week and the organisers tell us that their week also looks in good shape with a large in-person attendance. In November, the city even plans to hold its traditional Macy’s Thanksgiving Day parade!

No event these past two years would be complete without the obligatory note on #COVID19 safety. Precautions are being taken at the venue for the week’s largest event, the DPAA Video Everywhere Summit, with spaced seating, open doors/windows for airflow and hand sanitizers throughout the space.

Proof of vaccination is required to attend all events and all delegates must show proof of vaccination – vaccination card or photocopy with ID, New York State Excelsior Pass, a NYC Covid Safe App (this is meant for ‘out of towners’ as the app lets you download your vaccination card and ID).

Phew! Having said all that here’s where people can find tickets for the various events happening during New York Digital Signage Week.

The official website is always a GOOD place to start of course BUT that does not always make mention of what events are selling well, where tickets remain etc. so this post will try to address that and be constantly updated as we head into the week proper October 11-15, 2021.

If you haven’t already purchased a VIP PASS for the week, which for USD 950 gives you a nice discount and guaranteed access to the main events of New York Digital Signage Week (in order); Lunch With Samsung, DPAA Video Everywhere Summit, AdTECH: OOH – New York Conference and the DSNY Table Top Trade Show then you can purchase one here.

Here is ticket availability as of September 23, 2021.

• As usual Lunch with Samsung kicks off New York Digital Signage Week. This is always one of the most popular events of the week. Great food, fantastic location and always an interesting and relevant speakers. Tickets available here.
• The largest event of the week is the in-person full day DPAA Video Everywhere Summit on Tuesday October 12 at Pier 60 at Chelsea Piers. Tickets are available here.
• Moynihan Train Hall Tour starting at 16:00 on Wednesday October 13, 2021 with an ANC Happy Hour at a nearby roof terrace immediately after. Tickets now available here.
• OpenEYE GLOBAL’S #XUSC ‘Night Cap’ takes place 17:00 – 20:00 and this event is always SOLD OUT. There are now just a handful of tickets left. See what you can find here.
• Digital Signage New York (DSNY) a tabletop trade show similar to what Showstoppers and Pepcom style events are for the press takes place all day Thursday October 14, 2021. A number of simple tables, nothing fancy but with some exhibits (Captivate Scan for example will be exhibiting). It is open to all AV industry professionals. Registration is advised and can be found here.
• AdTECH: OOH – New York was sold out the last time the event was held in Manhattan so if automation, programmatic or AdTECH interest you then don’t delay in registering. This event runs in the morning of Thursday October 14, 2021 alongside DSNY (above). Registration is available here.
• The Plug-in to Exertis Pro AV & Tech Tour takes place on Friday October 15 between 10:00 and 14:00. Registration for that is available here.

The week will be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.

To mark the tenth anniversary of New York Digital Signage Week, the DailyDOOH Gala awards this year is being held during New York Digital Signage Week on Thursday October 14 at Hotel Edison in Times Square.