DailyDOOH

Daktronics was asked by Galleria Tbilisi in Tbilisi, Georgia, to provide a new world-class LED video display system for their premium shopping destination. A total of 11 displays were manufactured and installed this winter to create an enticing atmosphere for shoppers.

Galleria Tbilisi Director Nika Tsintsadze told us “We would like to thank Daktronics for providing high quality LED video displays. Our tenants and other companies have expressed great will to place advertisements there.”

Four displays were installed at ‘Link Bridge’ locations inside the center, each measuring 1.5 meters high by 9 meters wide. Two displays on the elevator structure each measure 4 meters high by 5 meters wide. These displays feature tight 3.9-millimeter line spacing for high-resolution imagery.

At the mall entrance, five displays were installed to connect with shoppers as they enter. These feature 6-millimeter line spacing.

The Galleria Tbilisi team worked closely with Daktronics to brainstorm the correct solutions for the mall’s applications. It led to two displays located on the elevator structure that incorporate high brightness and contrast to provide excellent image clarity and contrast in that space.

Mathieu Verbraken, Daktronics regional sales manager said “The architectural considerations in this beautifully designed mall led our team to provide these nicely integrated video solutions, and the result is staggering,”.

Galleria Tbilisi is a multifunctional shopping center in the city of Tbilisi. It is a destination for everyday needs, where it is possible to stop by for any detail – to shop, entertain, dine and get various services.

Billups, an independent agency in the out-of-home this week announced the appointment of David Krupp as Partner and Chief Revenue Officer (CRO).

David Krupp will lead Billups’ client development efforts worldwide – working closely with major brands, agencies and suppliers. In his role, David will also partner closely with the Boohma Technologies team as Billups continues its mission to transform the OOH space.

He joins Billups from Kinetic North America where as CEO, he oversaw four offices, 110 employees and over 200 clients.

Today Billups employs more than 90 people, spanning 14 offices nationwide, with a roster of top agencies and brands across categories such as CPG, entertainment, QSR, retail, spirits, tourism and technology.

IPONWEB has recently hired Dino Michetti, VP of Business Development, Kevin English, VP of Client Services, and Chris Muellenbach, Platform Director.

• Dino Michetti will play a vital role in growing IPONWEB’s visibility and generating demand among enterprise clients in the US. Prior to IPONWEB, Michetti served as SVP of customer experience and analytics at Connexions Loyalty and Epsilon where he worked with blue chip brands to develop and expand multi billion dollar loyalty programs. His previous experience redefining go-to-market strategies and leveraging data to drive enhanced customer experiences will be integral as he leads the IPONWEB team to identify, develop, and close new engagements with enterprise and agency clients.
• Kevin English brings over 18 years of technology experience to his new position at IPONWEB, most recently as VP of Client Success at Dynamic Yield. As VP of Client Services, English will lead the development and implementation of client operations, growth strategies and market advancements for IPONWEB’s existing and new US partners. Having spent 12 years as a management consultant at IBM, English brings a high-touch and consultative approach to working with enterprise clients to evolve their product and sales strategy, roadmap, and measurement criteria.
• As Platform Director, Chris Muellenbach will work with IPONWEB clients to design advanced advertising systems that deliver against specific business needs and goals, leverage unique data assets and integrate with complex legacy systems. Prior to IPONWEB, Muellenbach held leadership roles at Pulsepoint, Conde Nast and ESPN overseeing programmatic product, yield management, and business transformation teams and initiatives. Drawing on his buy-side and sell-side experience, Chris will work alongside media owners, agencies and brands to shape solutions for immediate and longer-term goals.

Joseph Meehan, GM for North America, told us “As principals across the advertising ecosystem continue to ask for greater control and transparency over their ad and programmatic technology, it is imperative that IPONWEB evolves our product and service offerings to keep pace with and satisfy the high demands of enterprise clients. Having this new team in place accelerates that evolution and strengthens our ability to support brand advertisers, agencies, and publishers looking for advanced programmatic solutions and services.”

It looks like APN Outdoor have yet again proven their commitment to high-tech and agile outdoor solutions with the launch of the first and only large format digital sign in Ponsonby, located in entertainment precinct, Ponsonby Central.

APN Outdoor New Zealand’s Country Head, Mike Watkins,told us “The Ponsonby site upgrade follows an already strong start to 2018 for us. “Earlier this year we revealed plans to digitise three other high profile Auckland sites. Both the inbound and outbound panels framing the iconic Parnell Bridge are still on track for end of Q3 and outbound panel of Khyber Pass scheduled for end of June”.

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blowUP media have launched a new premium full-motion screen with Dior, the Leeds Super Motion is the latest digital screen to target a desirable active shopping audience in the heart of Leeds city centre.

Launch client Dior is the first brand to take over the new state of the art DOOH screen located on Briggate, the main pedestrianised high-street where fashion powerhouses such as Harvey Nichols, Michael Kors, Louis Vuitton and House of Fraser are found. Named the best shopping destination in the UK by The Rough Guide to Great Britain, Leeds City Centre has over 1,000 wonderfully diverse shops and the Leeds Super Motion screen talks directly to over 40,000 passers-by in a spending frame of mind every day.

Managing Director Sales Simon Russell told us ʺWe are pleased to announce the launch of our Leeds digital screen. We pride ourselves on delivering the best digital opportunities on pedestrian high streets, and set our standards very high. This screen is an asset to the Leeds OOH portfolio and I look forward to seeing how brands use it to creatively make an impact in this vibrant city. ʺ

Leeds is a compact and connected city, it has a flourishing cultural scene, growing food and craft beer reputation and thriving entertainment and nightlife.

To coincide with the Commonwealth Summit being held this week in London (various heads of state, etc gather to address shared global challenges we face and how to create a better future), Dentsu Aegis Network is supporting the charity Malaria No More with a series of pro-bono Digital Out of Home placements for its campaign #MalariaMustDie.

To date this is Dentsu Aegis Network’s largest effort for Common Ground – a UN initiative to help support the Global Sustainable Development Goals – and is the first time Digital Out of Home media has been secured by the network as part of its global partnership with Malaria No More, which is running until 2020.

Dentsu Aegis Network has secured a DOOH media execution in association with Clear Channel on the A40 Powerstation, Hammersmith Towers and Chiswick Towers Storm sites, which will be followed by print and social campaigns.

Every two minutes a child dies from Malaria – the world’s oldest and deadliest disease. The campaign shows striking images of mosquitoes to raise awareness of the disease and help end it for good.

To accommodate unprecedented growth in recent years, Sansi North America (SNA) Displays has relocated its New York City headquarters to a new space in Times Square.

The new home of SNA Displays, a leading manufacturer of custom LED display solutions, will be on the 20th floor of 1500 Broadway, between 43rd and 44th streets. The move, which was completed in February, nearly doubles the company’s New York office footprint and encompasses nearly 8,000 square feet of space.

Not only will the expansion accommodate the continued growth of SNA Displays, which has opened multiple satellite offices over the past year, but it will also provide a stronger local presence in NYC.

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DPAA, the leading global organization for everything digital out-of-home, has announced that Sansi North America (SNA) Displays has joined its membership ranks.

SNA Displays is a leading manufacturer of custom LED display and lighting solutions. The company is one of the largest LED manufacturers in the world, with more than 26 years of LED experience and more than 245 patents across multiple LED technology markets.

Barry Frey, DPAA President & CEO, told us “SNA Displays is the company behind some of the most dynamic, eye-catching video screens in the country, from New York’s Times Square to Washington DC’s Capital One Arena to San Francisco’s Salesforce HQ and L.A. LIVE in Los Angeles. We look forward to helping them network with our community of members.”

Mitch Leathers, Director of Marketing & Communications for SNA Displays, said, “We see joining DPAA as a great opportunity to grow our business and share our expertise in the digital display space with the world’s leading digital out-of-home networks. There are clearly some great networking opportunities and relationships to be had within DPAA, and we’re excited to become a member.”

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

Leyard and Planar have announced their intent to acquire eyevis.

eyevis, a German manufacturer of large screen systems recently in lots of financial trouble, is a provider and integrator of visualization systems for professional applications in control rooms, broadcast, virtual reality and simulation. eyevis solutions include displays, graphics controllers, software and accessories. Teracue, a manufacturer and supplier of professional IPTV and video-networking systems, is included in the intent to acquire eyevis. Teracue was acquired by eyevis in 2014.

Marco Bruines, CEO of Leyard EMEA Told us “This acquisition demonstrates our ongoing commitment to further geographic expansion and investment, specifically in Western Europe. It’s a great opportunity to bring together Leyard, Planar and eyevis’ strengths and resources in customer service and distribution to build the world’s leading visual solution products for our existing customers and new markets.”

eyevis Chief Technology Officer Heiko Schaich said, “We are excited about integrating into a larger corporate environment and the enhanced possibilities for further development and sales opportunities. It will provide a path for future growth and bring stability to our partners and customers after the strenuous times eyevis has experienced in recent months.”

The acquisition is subject to customary closing conditions and is expected to finalize in the second calendar quarter of 2018.

Finance, tourism, automobile and travel are among the launch categories at Motion@LondonBridge, the new digital channel from JCDecaux.

JCDecaux, the market leader in Digital Out-of-Home (DOOH), has extended its digital offering in London with the launch of Motion@LondonBridge – seven state-of-the-art full motion digital landscape screens at London Bridge station.

Bringing a new opportunity for brands to target affluent audiences as they shop, eat and socialise, Motion@LondonBridge screens have been carefully positioned to target the retail offering on both sides of the gateline and will deliver 14 million weekly viewed digital impressions at this newly redeveloped travel hub in the heart of London.

Spencer Berwin, Co-Chief Executive Officer at JCDecaux, told us “Volvo, Samsung, Singapore Air and Fineco Bank are among the launch brands deploying this exciting new channel in the heart of London. This is a powerful opportunity for brands to reach affluent audiences in a premium retail environment that has recently undergone a £1 billion redevelopment programme. For brands that wish to target city audiences and key decision makers this will be a strategic new communication channel in the heart of London.”

Motion@LondonBridge is an expansion of the Motion@Portfolio, which currently comprises Motion@Waterloo, Motion@Euston and Motion@TheCity.

As a new premium shopping environment, London Bridge station offers over 70 outlets, more than any other Network Rail station, including luxury brands such as Ted Baker, Mac and Rituals.