10 Curved @Daktronics LEDs Add to CentrO Mall, Oberhausen

January 18th, 2017

Maddie Cotterill

Unibail-Rodamco, a leading German shopping center company based in Dusseldorf, Germany who currently operate 25 shopping centers has improved the shopping experience at CentrO Mall in Oberhausen, Germany, by adding 10 curved LED displays.

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Daktronics (NASDAQ-DAKT) designed, manufactured and installed all of the displays this past summer to provide flexibility in content from advertising messages and marketing campaigns to ambient lighting and full feature clips on nearly 250 square meters of digital canvas.

Olivier Nougarou, CEO of Unibail-Rodamco Germany told us “Consumers expect more from shopping centers today than a mere retail destination. We would like to surprise our visitors again and again, arouse their curiosity and give them the opportunity to go on a discovery tour. The unexpected digital signature provides us an exceptional platform to attract the attention of customers and inspire them with impressive experiences.”

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Laysa Digital LLC Chooses @BroadSign

January 18th, 2017

Maddie Cotterill

BroadSign International, LLC’s automated digital out-of-home software has been selected by Laysa Digital LLC for its transit network in Russia. The initial conversion consists of 33 digital billboards on the busiest freeways in Moscow.

Laysa Digital

Ruslan Jeludik, Managing Partner at Laysa Digital told us “We selected BroadSign’s platform as it is an affordable, professional tool that fulfills our needs of stability and robustness when operating such visible displays. We are excited to have an experienced DOOH partner like BroadSign and look forward to taking digital signage to the next level in Russia.”

Laysa Digital plans to grow its ad-based network of 5×15 meter LED roadside displays in Moscow and other key Russian cities. Clients already include Disney, Mercedes, Sony, Asus, Kinder and MasterCard.

Laysa Digital LLC describes itself as a digital advertising technology agency, with services consisting of LED equipment supply, development of promotional materials and design documentation, content creation and campaign metrics.

New @CCOutdoorNA Airport Digital Media Network in Milwaukee County’s General Mitchell International Airport

January 17th, 2017

Maddie Cotterill

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., announced this week that it was selected, through a competitive bidding process, for a new five-year deal with Milwaukee County’s General Mitchell International Airport (GMIA) to provide a comprehensive digital media network throughout the airport.

MKE_soffit LED wall_1.17

The new program is scheduled for installation Feb. 1, 2017, and will enhance the travel experience for GMIA’s nearly 7 million annual passengers by integrating terminal-wide state of the art advertising solutions. CCA has operated the advertising concession at GMIA since 1990.

Clear Channel Airport’s digital upgrade for GMIA will further enhance CCOA’s overall market presence in the Milwaukee area. Clear Channel Outdoor Americas already has significant coverage en route to downtown Milwaukee and across the Milwaukee metro area with more than 1,600 roadside billboards, including 49 digital displays. CCOA is also the exclusive advertising partner to both the Milwaukee Intermodal train station, connecting the Milwaukee and Chicago metro areas, and to the Milwaukee County Transit System for advertising across 125 bus shelters

Home to a flourishing healthcare industry and legacy businesses, including Miller Brewing Company and Harley-Davidson, Milwaukee represents a diverse cultural population, offering brands a wide-ranging target audience.

GMIA is a medium hub airport owned and operated by Milwaukee County with non-stop flights to more than 35 cities and easy one-stop connections to over 160 cities worldwide, serving Wisconsin, northern Illinois and Chicago. It is the only airport in Wisconsin or Illinois served by all of the major domestic airlines, located five miles from downtown Milwaukee and 50 miles from the Chicago metro area.

The new advertising program from Clear Channel Airports will complement GMIA’s current terminal aesthetics and includes the following:

Two large format LED video walls/signature digital assets in each concourse to create high-tech gateways;

  • Head on digital LCD network throughout both concourses;
  • Terminal-wide digital network for both concourses and baggage claims;
  • Sponsorship and marketing opportunities, interactive and staffed kiosks and specialty displays;
  • Exterior terminal assets including jet bridges, parking deck and terminal exteriors.

John Moyer, SVP, Business Development, Clear Channel Airports told us “Clear Channel Outdoor Americas roots in Milwaukee date back to 1860, so we couldn’t be more proud about growing our relationship with the county and local community by way of our extended partnership with General Mitchell International Airport (GMIA). Our collaboration with GMIA over the past 25 years continues to provide travelers with innovative, advanced advertising experiences. Our new media program will offer a whole new level of opportunities for passenger engagement and we’re very excited to begin installing our new digital assets.”

A recent Nielsen study shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.

Looks Like Cisco is Back in #DigitalSignage

January 17th, 2017

Adrian J Cotterill, Editor-in-Chief

One of the horrors we experienced at #NRF17 this week was the realisation that Cisco (NASDAQ: CSCO) might foolishly be back in the digital signage game.

After the complete mess they made of the business opportunity the last time around, you may have figured that the executive team would put an immediate kibosh on anyone who should dare mention the words as ‘digital signage’ in the same breath as “I need to change what I do in order to keep my job” as no doubt, a certain Scott Weirlen has done.

Scott is officially the Global Content Strategy and Creation Manager (Sports and Entertainment) but what that really means is that he looks after Cisco StadiumVision a product that has spectacularly found few willing customers.

Anyway, there they all were at #NRF17 proudly touting CiscoVision – an as yet unannounced product designed for retail. Interestingly, we believe the DMP in this solution is a BrightSign device.

#NRF17 @GoogleCloud Vision API Demo @GCPEmotobooth 4333

January 17th, 2017

Adrian J Cotterill, Editor-in-Chief

At #NRF17 Google had a really good stand with some far-out, and some not so far-out technology applicable for retail and advertising. They also had a super charming booth crew who were on of the most friendly and approachable at the show.

One part of their stand included a ‘GCP Emotobooth’.

You stood in front of a camera and were asked to show four emotions; Happy, Sad, Anger, Surprise.

Four pictures were then taken…

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The system, using the @GoogleCloud Vision API, then analysed your emotions and gave you a success rating; HIGHLY LIKELY through to HIGHLY UNLIKELY.

As far as we could see it worked rather well, analysing the acting abilities of participants correctly.

Dusty’s Outdoor Media Acquires Moore Outdoor Media

January 17th, 2017

Maddie Cotterill

Illinois-headquartered Dusty’s Outdoor Media has acquired Jackson, Tennessee based Moore Outdoor Media.

Dusty’s Outdoor Media now owns 410 static billboard faces in Illinois, Indiana, Kentucky, and Tennessee.

#PiccadillyLights Going, Going, Gone

January 17th, 2017

Adrian J Cotterill, Editor-in-Chief

The world famous Piccadilly Lights were switch off in London Monday morning as works begin on a major redevelopment of the iconic landmark and globally-recognised advertising space.

Picadilly Switch Off 1(LR)

A state-of-the-art new Daktronics screen, 17.56m high x 44.62m wide, will be unveiled in the autumn of 2017, with a static advertising banner set to cover the space until then.

The Lights are rarely switched off, with notable exceptions including during the Second World War, Winston Churchill’s funeral in 1965 and Princess Diana’s funeral in 1997. This significant moment in London this morning, was therefore marked by a montage of historic footage of the Lights followed by a short countdown, before the six separate advertising screens were turned off for the final time at 08.30am.

Picadilly Switch Off 2(LR)

As previously documented, Land Securities, the UK’s largest property company and owner of the unique West End site, has been working with Ocean Outdoor to secure permission from Westminster City Council to undertake the major upgrade.

Ocean CEO Tim Bleakley told us “For the first time, the Lights are witnessing their very own commercial ad break. Needless to say, we are totally committed to working with all the partners on this milestone project to maintain the iconic status of this prestigious landmark. I personally can’t wait for the switch on date later this year.”

Picadilly Switch Off 4(LR)

Six advertisers will share the new screen, taking advantage of its capacity for live video streaming, lifestyle updates such as weather and sports results, and real time social media feeds – think Harmon Corner in Lost Wages, Ed.

We understand that Coca-Cola and Samsung have already renewed their long-standing commitments to the space, which leaves four more brands the chance to secure a coveted spot.

Spotted at #NRF17

January 16th, 2017

Adrian J Cotterill, Editor-in-Chief

At #NRF17 on day one we spotted (in no particular order): Lyle Bunn, Dave Haynes down from Toronto, Steven K Pratt, Barry Frey and former Quividi Vice President Sales for North America, Mitchell Wade, who joined T1V, Inc / Cenique to lead their efforts in Analytics and Retail almost exactly a year ago.

Mitchell Wade - T1V

Mitchell Wade – T1V on the ELO Touchscreen stand

On day two we had the privilege of bumping into Bryan Meszaros, Tom Nix, BroadSign’s Stefanie Gutnik, Craig Henderson and Nanolumens’ Joe Lloyd (smart lady) and new Nanolumens Vice President of Global Retail, Matt Nurre.

Also about but not spotted by us were: Manolo Almagro and Will Amos.

#NRF17 DisplayData Video Wall Booth 4225

January 16th, 2017

Andrew Neale

The geek in us loved the video wall that DisplayData put together at #NRF17, using their electronic shelf labels (ESLs).

NRF2017 - DisplayData ESL videowall

The ESLs are self-contained battery powered units based on an E Ink electronic paper display. The units are available in various different sizes and aspect ratios, and with 5 remotely-managed changes of display image per day, the battery is said to last for 5 years.

As a nice stand centepiece they used 88 ESLs arranged in an 11 x 8 video wall capable of displaying one image across all the devices, or a single image on each.

NRF2017 - DisplayData ESL videowall 2

The videowall also showcases the new dual-colour yellow and black displays – the only company we believe to be actually shipping production versions of this E Ink display version. The more common red and black displays were also used. DisplayData are at Booth 4225.

#NRF17 @HappyOrNotcom Booth 2337

January 15th, 2017

Adrian J Cotterill, Editor-in-Chief

We’ve always wondered where those neat all-in-one Happy-or-Not devices that we often see at UK airports come from. Well now we know, having met Heikki Vaananen, the founder of the business at #NRF17

NRF2017 - HappyOrNot

Happy-or-Not Founder Heikki Vaananen with our editor in chief Adrian Cotterill

Retailers also use them quite extensively we now understand. It’s a niche business and seems to run on a subscription basis – with all data collected from the devices made instantly available in the cloud to the customer. We love it!

You can, and should, go see them in Booth 2337.