Delphi To Show New Camera-Based Vehicle Timing System At FSTEC

September 19th, 2014

Gail Chiasson, North American Editor

Delphi Display Systems Inc., Costa Mesa, California-based company offering consumer engagement and business optimization technology solutions for the food service and consumer retail markets, has released details on the introduction of its new Insight Track VR+ drive-thru speed of service optimization solution that uses digital cameras and state-of-the-art image processing software to detect, track and time vehicles from the time they enter the property until the time they leave.

Especially of interest for the QSR restaurants offering drive-thru service, the Track VR+ solution will be on display at FSTEC from September 22-23 at the Sheraton, New Orleans.

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Terry Tollison Joins Almo

September 19th, 2014

Gail Chiasson, North American Editor

With Glantz Dynamic Solutions business taken over by Almo Professional AV, Terry Tollison, former sales manager for Glantz, is now Almo’s new business development manager for the traditional sign market.

Tollison brings over 30 years of experience in sales, sign production, manufacturing and leadership positions within the sign industry. Prior to Glantz, he held sales positions at Custom Sign Images, Inc., A&W Sign Company and Reece Supply Co. he also was president and owner of Custom Sign Images Inc. Tollison is a Digital Signage Certified Expert.

“We can now take our leadership and expertise in digital signage directly to the static signage market to help these resellers and integrators incorporate dynamic solutions into their businesses,” says Sam Taylor, Almo executive vice-president and COO. “The addition of Tollison to our specialized BDM team will help make this transition smooth and seamless. We intend to support  Glantz’s customer base in the sign industry with the same high level of service and support that Glantz provided in the past.”

Tollison will be on hand to meet partners during the fall leg of Almo’s E4 AV Tour, taking place in Boston on Oct. 3 and Washington on Oct. 17.

Will Doug Albregts Be Returning To NEC?

September 19th, 2014

Adrian J Cotterill, Editor-in-Chief

One rumour that has been circulating around North America is that Doug Albregts, President, Sharp Imaging and Information Company of America may be in line for the vacant position at the top of NEC Display Solutions in North America.

Doug started his career at NEC Display Solutions and rose to the position of Senior VP, Marketing, Sales and Business Development, before leaving back in July 2007. He was with NEC for almost 12 years.

Olaf Bujard Joins @ScalaInc

September 19th, 2014

Gail Chiasson, North American Editor

Olaf Bujard has joined Scala as new area sales manager for Germany.

Olaf BujardReporting to Damon Crowhurst, sales director EMEA, Bujard is responsible for building on and further expanding Scala’s leading digital signage position in Germany.

A communications and marketing expert, Bujard joins Scala from Medialis Marketing GmbH, where he served as CEO for the past 20 years. As a founding member of the company, he was directly responsible for its success.

“Bujard’s extensive knowledge about the digital agency landscape is a true asset,” says Crowhurst. “He certainly understands the industry, the key role that digital signage has to play within a client’s Omni channel strategy. He is tasked to ensure that traditional agencies know and understand the Scala solution offering, and the value it can bring their clients. His passion for digital communications combined with his entrepreneurial personality make him the perfect match for Scala.”

In his new role at Scala, Bujard will be working in partnership with Klaus Hofmeier to meet the growing needs of the German market.

In addition, Natalja Böhm expands her previous responsibilities to include Austria and Switzerland.

“Natalja did an exceptional job in the Eastern European markets and I’m convinced she will continue her successful record into her new markets,” says Crowhurst.

He says, “With these new hires and focus into the DACH territory as a whole, we are supporting the growth that our partners are experiencing, as well as ensuring that the skill set we bring to retail is optimized for the nature of the engagement, particularly with regards analytics and ROI. With this investment in growing the team, we anticipate seeing Germany replicate the headline growth that we have seen in markets such as Norway, Italy and the UK.

“In addition, the appointment of Bujard gives us the possibility to increase our efforts towards Smart Signage Platforms and the partnership with Samsung. He will be the technology lead on SSP for us in DACH.”

Meanwhile Helge Haarig, previously responsible for Sales in the German market until 2013, has transitioned very effectively into his role as strategic accounts project manager. In this new position he is responsible for large-scale enterprise projects on global accounts, directly supporting Scala’s Platinum Partners.

The Art of Outdoor Awards Ceremony

September 19th, 2014

Adrian J Cotterill, Editor-in-Chief

DOOH Insights2014-colour_coverHere’s a chance to celebrate five years of inspiring Digital Out of Home creativity, hear from Ocean Outdoor’s judging panel and see the 2014 competition winners on the UK’s biggest cinema screen, the IMAX Waterloo in London.

Ocean CEO Tim Bleakley told us “Record entries, most exciting brands and innovations yet, all we need now is a record attendance at the IMAX to match, for the fifth anniversary of our annual Digital Creative Competition”.

Attendees on Thursday October 9, 2014 also get a free breakfast, ‘free’ ideas, a free copy of our book DOOH INSIGHTS: The Best of 2014, a truly great networking opportunity and (probably better still) everyone is free for their day job by 10:30am as well!!

Whether you are an advertising agency, content company, media planner or buyer, network media owner or industry supplier, this really is an event in the UK NOT to be missed!

RSVP to digitalawardsceremony@oceanoutdoor.com

Captivate Partners With xAd For Multi-Screen, Location-Based Marketing Solution

September 18th, 2014

Gail Chiasson, North American Editor

Captivate Network, New York-based in-office video media network, has formed a strategic partnership with xAd, the global location marketplace, to help advertisers reach affluent and elusive professionals at multiple touch-points throughout the workday.

captivate logoIn a move that seamlessly integrates digital place-based and mobile ad delivery, this alliance provides advertisers with an additional platform to engage Captivate’s valuable at-work audience at the point of consideration and conversion. Through complementary mobile display ads targeted at Captivate buildings, brand messaging is reinforced to professionals who have been exposed to Captivate’s in-office elevator screens and lobby displays.

Ad delivery is 100% location-verified, based on the longitude and latitude of Captivate’s 1,800 office buildings in both the US and Canada. xAd brings Captivate’s clients the ability to not only amplify their advertising message via mobile devices but to provide viewers with a means to interact and respond.

“Advertisers are looking for integrated solutions that engage viewers and drive measureable behavior,” says Dan Levi, chief marketing officer, Captivate Network. “Through xAd’s SmartFencing technology, Captivate now offers advertisers a one-stop shop for multi-faceted campaigns that are proven to build brand awareness and impact consideration & purchasing behavior. We couldn’t be more impressed with the xAd team and their technology-driven solutions and are thrilled to be partnering with them.”

“xAd’s location targeting solutions provides a way for advertisers to amplify the reach of their out-of-home advertising with precise location-based mobile campaigns,” says Dan Hight, vice-president of platform sales at xAd. “Through this combination, Captivate allows advertisers to more effectively reach their target audience by extending their message to multiple screens.”

Soft-launched in August, this innovative service has piqued the interest of media agencies and Captivate has already activated this mobile-targeting campaign extension for select clients.

“The partnership between Captivate and xAd brings advertising clients an integrated solution that fully engages an audience of high-value, hard-to-reach professionals,” says Ray Rotolo, COO at Posterscope USA. “It reinforces the evolution from buying screens to activating audience interaction via digital place-based media. The integration of mobile also allows advertisers to start to provide performance metrics that can be used to incorporate digital place-based media into attribution models.”

In addition to operating its in-office news and information screens, Captivate offers workplace research and provides ongoing insights into the changing nature of work and the workplace. Professionals are increasingly making purchase decisions during work hours, creating opportunities for both B2B and consumer marketers.

Known for its vast network of 12,000 elevator and lobby displays located in 1,800 premier office buildings across North America, Captivate Network connects advertisers with 12 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and Gannett.

xAd is the global location marketplace bringing together buyers and sellers of ad targeting solutions focused on driving in-store traffic and sales. The company is uniquely focused on capturing in-store visitation behaviors for ad targeting, insights, and measurement solutions. The first to visualize real-time foot traffic, xAd customers include 1.5 million advertisers – including direct brand relationships, agencies, ad networks, and other demand side media companies.

New @FWiDigitalSigns Branding & Educational Website

September 18th, 2014

Gail Chiasson, North American Editor

Four Winds Interactive, Denver, Colorado, has launched of a new brand and website designed to showcase the latest developments in visual communications.

Four Winds LogoThe rebrand was managed in-house by FWI’s creative services team headed by Chris Taylor, the creative director who joined FWi last April.

“When I joined the company, I saw how advanced its software solutions were really different and progressive and ahead, but I felt that what the branding showed was not consistent with that,” says Taylor. “I felt that we should be showing clients that they are empowered by technology.

“For the logo, we kept the legacy colour green but added two complimentary colours, overlaying them to represent interactivity. The font chosen was to be simple and timeless.”

The new rebranding is being used on all stationery, email template and new site, and will soon be on FWi’s web banners.

“Since this has been done, it really makes everyone in the company feel good,”
says David Levin, FWI president and CEO. “It’s invigorating, and captures both the maturity and sophistication of the company.”

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Christie At Infocomm India 2014

September 18th, 2014

Gail Chiasson, North American Editor

Christie has one of the larger displays at InfoComm India, taking place this week at the Bombay Exhibition Center, September 17-19, 2014, where it is showcasing comprehensive end-to-end visual solutions for various applications.

IMG_9897a (2)Christie’s multi-zone display at booth #E20 is attracting visitors with a striking and fascinating product showcase divided into four zones: Transform, Share, Display and Collaborate. Each zone features state-of-the-art Christie products that are ideal for specific applications. In Zone 1, Christie LCD panels and MicroTiles are being shown. In Zone 2 are Christie Brio Team and Christie Brio Enterprise. Zone 3 is dedicated to Christie Spyder and projectors.Zone 4 shows QuadHD84, TVC-1700, Christie Entero and Christie Phoenix.

“As a total solutions provider trusted by users from various industries, Christie has consistently enabled people to share information and ideas, and transform their objectives into reality through our visual display technologies,”
says Lin Yu, vice-president, Christie Asia Pacific. “We are aware that organizations are increasingly seeking a complete solutions package to address their holistic needs and that’s what we are showcasing at this event – advanced technologies that deliver end-to-end solutions that offer the highest performance and reliability at the lowest cost with the best in customer service and after-sales support.”

Rajesh Patkar, deputy general manager, Christie India, says, “InfoComm India is one of the most anticipated tradeshows in the country and we are pleased to be part of this huge event that draws AV systems integrators, as well as business owners and IT managers from India and beyond. We are confident that this year’s event will enable Christie to further reach out to more stakeholders through the comprehensive showcase of our advanced solutions.”

CBesides the four themed zones, Christie and its partner Modern Stage Service, New Delhi, are showcasing the actual holographic projection techniques successfully used by a political party in the recent India electoral campaign that became an overnight sensation. These insightful presentations, conducted daily at the ‘India Elections Holographic Projection’, area in Hall 1 at designated times, reveals the concepts and technicalities of how the visually-arresting holographic projections were produced.

In addition, Christie is delivering presentations on three topics at the InfoComm India Seminars which is taking place over the three-day trade show. Ken Wheatley, director of sales (Business Products), Christie Asia Pacific, is speaking today on ‘Live Events and Entertainment’; Rishubh Nayar, senior sales manager (Business Products), Christie India, is speaking today on ‘Across India – 1200 Holographic Shows in 32 Days: Behind the Scenes of the Campaign Shows and Technology’; Jonathan Lim, director of sales (VISTA Systems), Christie Asia Pacific, speaks tomorrow on Bring Your Own Device – What You Need to Know’ in Seminar Room B, Hall 1.

Choice Hotels Headquarters @trms Interactive Digital Signage

September 18th, 2014

Gail Chiasson, North American Editor

Choice Hotels, the corporate parent of several well-known hotel chains in the United States, recently relocated its Maryland headquarters to the northern Washington, DC, suburb of Rockville.

Corporate Boardrom

Corporate Boardrom

The company occupies six floors of a newly built 10-story building, with a second corporate location in Phoenix, Arizona. With various conference spaces and thoroughfares to communicate across in its new headquarters, Choice Hotels turned to systems integrator Human Circuit Inc., Gaithersburg, Maryland, to design a complete professional AV system with a dynamic and interactive digital signage network from Tightrope Media Systems, St. Paul, Minnesota.

Tightrope’s Carousel solution was selected for its interactive capabilities and ease of use, allowing Choice Hotels to customize outputs depending on the nature of the message for each location. The network serves three main corporate communication purposes: interactive wayfinding, historical education, and general information for visitors and personnel. The open nature of Carousel has also made it easy to incorporate business operations, such as Outlook integration for real-time schedule of meetings and events.

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Cenique Launches Android Device Management System

September 18th, 2014

Gail Chiasson, North American Editor

Frankly, we’d never heard of Cenique prior to receiving a press release yesterday announcing that its Android Networked Device Manager Solution is now available for digital signage content management software providers.

logo ceniqueHowever, a look at its website shows that, in addition to its Mount Airy location in North Carolina, the company has offices in Hong Kong (corporate) and Kerala, India, staffed with a full complement of engineers. Further, it already offers a measurement/analytics system called Intellisense.

“We’ve only been in the U.S. for a year,” says Gary Close, business development and marketing director. “We’ve been in Hong Kong for three years, and most of our product development in done in Hong Kong and India. We are the North American distribution centre, and have spent the past year setting up our distribution and service and identifying distributors. You may have seen us at #Infocomm14 where we were with 11Giraffes (located in Charlotte, North Carolina). We are so far also working with Wondersign, Rise Vision and our newest distributor, Stampede, located in Buffalo, New York.”

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