Message Your Loved One For $10 w/ ‪@AdomniOfficial

February 13th, 2019

Tristan Cotterill

Adomni is offering USD 10 Valentine’s Day digital billboards for a third year in a row. A personalized message to a loved one on a digital billboard on February 14 costs only USD 10 and is available in select cities in Nevada, New Jersey, New York, Texas, Delaware, Illinois and Maryland.

Jonathan Gudai, CEO of Adomni told us “Our Valentine’s Day promotion is a unique offering that encourages the public to experience how easy and affordable digital advertising can be with Adomni. This is our third year running this promotion and given the enthusiasm we have seen each year, we’re excited to expand the offer to six additional states.”

To purchase a Valentine’s Day billboard click here and choose a Valentine’s Day template and a 10-minute time slot. The personalized advertisement will run once per minute for 10 minutes during the selected period on Thursday, February 14, 2019

Adomni is a self-service online platform that makes digital-out-of-home advertising easy, fast and affordable for everyone. Advertisers of all sizes and budgets can launch campaigns in minutes, using one of the fastest growing DOOH networks in the world. Currently, the Adomni platform has over 50,000 digital screens available across the U.S., Canada, Europe and Australia.

‘Channel Bristol’ Expands, ‪@JCDecaux_UK

February 13th, 2019

Adrian J Cotterill, Editor-in-Chief

JCDecaux UK has digitised Bristol Temple Meads station, providing clients and agencies with a new digital channel in the UK’s 10th largest city by population. Brands can now reach audiences in Bristol across rail, roadside and retail digital Out-of-Home, creating ‘Channel Bristol’ delivering 3.5 million digital weekly viewed impressions every two weeks.

Chris Collins, Managing Director – Rail and Retail at JCDecaux UK told us “With this latest digital investment, brands can now ‘own’ the communications channel with multiple touchpoints across the city from Bristol Temple Meads rail station, to the city centre highstreets, to Cabot Circus mall. This is part of JCDecaux’s vision to create channels that reach audiences commuting, shopping and socialising, providing a powerful and brand-safe platform for brand messaging. I am delighted that Channel Bristol has been created thanks to collaboration with partners including Network Rail, Bristol City Council and Hammerson.”

At Bristol Temple Meads, JCDecaux has installed six premium 70” digital screens, positioned in line of sight along the main station walkway, offering brands the opportunity to reach affluent commuters at the station, which sees a weekly footfall of 240,000.

Forming part of JCDecaux’s wider digital channel in Bristol, these new Rail screens will deliver 1.2 million weekly viewed digital impressions and complement the premium digital city-centre screens and the Cabot Circus mall portfolio which includes new digital 6-sheets and a large-format M-Vision portrait screen.

Amazon Studios Marketing Head to Speak at #OOH2019

February 13th, 2019

Russ Curry, Ministry of New Media

Mike Benson, head of marketing at Amazon Studios and director of marketing for Prime Video, will address attendees of this year’s 2019 OAAA\Geopath OOH Media Conference + Expo, being held May 20-22 at the Aria Resort in Las Vegas.

Since 2015, Mike Benson has overseen all marketing, promotion, advertising, digital, and social media activities and branding for Amazon Prime Video original programming.

OAAA’s Chief Marketing Officer Stephen Freitas told us “From spectacular billboards on the Sunset Strip to interactive digital executions in the New York Subway or printed bus shelter ads on Main Street USA, Amazon Prime Video uses the OOH medium to reinforce branding and engage its audiences.”

Prior to his role at Amazon Studios, Mike Benson was Chief Creative Officer for the Time Warner Global Media Group. Before that, he was the Executive Vice President of Marketing at Disney/ABC Television Group, overseeing marketing, advertising, and promotion for ABC primetime, late night, and ABC Studios programming.

Freitas added, “With decades of media and advertising experience, Benson brings a wealth of industry knowledge to this year’s conference. The OOH industry is excited to welcome him to the mainstage at our biggest gathering of the year.”

Further information and registration for the conference is available here.

APN Outdoor Launches Perth’s Newest Digital Supersite

February 13th, 2019

Adrian J Cotterill, Editor-in-Chief

Leading media company APN Outdoor, now part of JCDecaux, has extended its Out-of-Home footprint launching Perth’s newest digital supersite on the Mitchell Freeway.

Strategically positioned for maximum exposure on Perth’s major northbound thoroughfare, the super-sized digital billboard measures 12.66 x 3.35 metres and captures three lanes of inbound traffic heading towards the central business district.

Mitchell Freeway is the main route between Perth city and high-growth suburbs to the north including the satellite city of Joondalup, popular with families and older generations for its parks, beaches and retail precincts.

JCDecaux’s use of digital supersites on motorways and high traffic corridors linking regional centres and suburban hubs with major cities delivers new and innovative ways for advertisers to connect with their audience.

JCDecaux General Manager Digital Media, Damien Rath told us “High exposure roadside billboards coupled with the flexibility of digital technology enables brands to connect with passing consumers using creative that is both compelling and contextually relevant. We are delighted to secure such a strategic location on the Mitchell Freeway.”

The Mitchell Freeway supersite launch is another key component of JCDecaux’s expansion in the Perth market. In December last year, JCDecaux signed an important new agreement with Perth Airport, rounding out its existing contract covering internal advertising in all four terminals, as well as external billboards approaching and within the Perth Airport precinct.

JCDecaux currently holds the rights to all external advertising at the Airport, along with internal advertising in T1 International, T1 Domestic, T2 and T3 terminals.

JCDecaux will take on the rights to advertise in T4, where Qantas Group operates its domestic services, on 31 January 2019, marking the first time Perth Airport has worked with one advertising provider across all its terminals. As part of the new agreement, existing advertising assets will be refreshed throughout the terminal.

Start-Ups to Discuss #OOH Success at #OOH2019

February 13th, 2019

Russ Curry, Ministry of New Media

The OAAA has announced that a panel on direct-to-consumer (DTC) marketing and advertising has been added to the mainstage programing at the 2019 OAAA\Geopath OOH Media Conference + Expo, being held May 20-22 at the Aria Resort in Las Vegas.

Panelists include:

Terri Rockovich, CEO, Jinx (Moderator)
Will Flaherty, VP of Growth, Ro
Laura Hyman, Director of Growth Marketing, Luminary Media
Sharon Sperber, Marketing Director, Ease

According to a new study from the Interactive Advertising Bureau (IAB), the future of retail growth comes from direct consumer relationships. Online channels drove more than 90 percent of growth in consumer-packaged goods in the last year.

OAAA’s Chief Marketing Officer Stephen Freitas told us “Some brick-and-mortar stores are closing, and innovation-led growth is shifting to smaller direct-to-consumer and boutique brands. Many new online brands and services are finding great success with OOH as a means to break out of the internet silo and attract new customers.”

The Direct-to-Consumer Opportunity panel will discuss the challenges of marketing DTC businesses and advantages of using OOH to building brand awareness.

*New* @AVNationTV Digital Signage Show

February 12th, 2019

Andrew Neale

The Digital Signage Digest is the latest podcast from AVNation TV. Hosted by Llanor Alleyne, it is a monthly news digest covering all aspects of the digital signage industry.

The guests will feature creatives, manufacturers, integrators, and industry associations. The round table discussion will provide a unique insight into how the news of digital signage impacts where you live in the digital signage space.

The first podcast is being recorded next week and should be available a week or so later.

Appspace and @Crestron Workplace Communications Partnership

February 11th, 2019

Adrian J Cotterill, Editor-in-Chief

At #ISE2019, Crestron demonstrated workplace communication solutions powered by its strategic partnership with Appspace.

Describe as an easy-to-deploy combination of Crestron hardware and the Appspace communications publishing platform makes it possible to keep employees and guests informed and engaged via digital signage, collaboration displays, and information kiosks.

Crestron demonstrated 7″ and 10″ TSW touch screens natively running Appspace scheduling software, linking to digital signage and kiosks to provide wayfinding for employees.

Nic Milani, Executive Director, Commercial Product Marketing at Crestron said “The way people work today is changing. Appspace and Crestron are part of this shift in the workplace experience. From guest check-in, to real-time displays, we make it easy to clearly communicate with your employees and guests.”

Crestron is demonstrating its Appspace workplace communications solutions in Hall-2, Stand C20 at #ISE2019.

Raspberry Pi Foundation Opens #RPiStore

February 11th, 2019

Andrew Neale

Raspberry Pi, multi-award-winning maker of low-cost, credit card-sized PCs, has just opened its first bricks-and-mortar shop, in the UK city of Cambridge. In doing so, it joins a number of e-retail giants, including Amazon, who are bucking the trend of high street closures by opening bricks-and-mortar shops.

Raspberry Pi’s first retail location is designed to be an experiential space, offering an environment in which visitors can try their hand at programming the tiny PCs. Alongside a large range of Raspberry Pi’s existing products and merchandise, the new shop will also offer a brand new ‘Everything you need to get started with Raspberry Pi’ kit; this includes the latest Raspberry Pi 3 Model B+, a complete set of official peripherals, and everything a beginner needs to get started with programming their PC.

Eben Upton, CEO of Raspberry Pi (Trading), told us “Opening Raspberry Pi’s first shop, and introducing the new kit, are important steps on our way to achieving broader adoption of our products. Our vision has always been to make low-cost PCs accessible to everyone: the shop provides potential customers with a chance to learn about Raspberry Pi, while at the same time giving us a chance to learn more about their needs. The kit is intended to provide a smoother out-of-box experience for this group of new customers.”

“Of course, the shop will also be a great destination for existing Raspberry Pi fans. We have a loyal and highly engaged community, and it’s great to be able to offer them another way to interact with us and our products.”

The new Raspberry Pi shop is located in Cambridge’s Grand Arcade shopping centre, home to over 60 high street and luxury retailers, in the city where Raspberry Pi was founded and is still based. We also understand that from time to time it will have a number of exclusive products from the foundation. The shop only accepts credit cards, no cash.

The Raspberry Pi Foundation is a UK-based charity that works to put the power of computing and digital making into the hands of people all over the world. They do this so that more people are able to harness the power of computing and digital technologies for work, to solve problems that matter to them, and to express themselves creatively. They provide low-cost, high-performance computers that people use to learn, solve problems and have fun. They provide outreach and education to help more people access computing and digital making. They also develop free resources to help people learn about computing and how to make things.

The Poster Prize for Illustration 2019 Winners Announced

February 11th, 2019

Adrian J Cotterill, Editor-in-Chief

The winners of the prestigious Poster Prize for Illustration 2019 awards have been announced. The competition, which is open to illustrators and students of illustration around the world, is organised by the Association of Illustrators (AOI) and London Transport Museum.

Artists were invited to respond to the theme of London Stories and create an illustration that visually captures a well-known or obscure London narrative; stories that are contemporary or historical, real or imagined. Over 1,500 illustrations were submitted by professional artists and students worldwide. An exhibition in the Museum showcases 100 of the best which were chosen by an independent panel of judges made up of experts from the art and design world. The illustrations will be on display in the Exterion Media Gallery until July 14, 2019.

Jason Cotterrell, Group Chief Strategy Officer and UK Managing Director, Exterion Media, and one of the judges, told us “The standard of entries was extremely high and there was much debate about the need for both artistic excellence and suitability as a communications tool. A poster has to tell a story in an instant, capturing attention and inspiring the imagination. The entire judging panel immediately saw the winning entries as not only excellent pieces of art but also posters.”

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STRATACACHE Centralises APAC Ops In Singapore

February 11th, 2019

Adrian J Cotterill, Editor-in-Chief

STRATACACHE today announced the decision to open a new regional headquarters in Singapore for leading Asia-Pacific operations across the STRATACACHE family of marketing technology companies, including Scala. The new 3,100 square foot office will allow STRATACACHE to centralize operations and support for sales, marketing, development, services and customer support in the expansive region.

Chris Riegel, CEO of STRATACACHE told us “Scala has built significant brand recognition as the flagship digital signage platform in the region, and there is significant potential for further growth in 2019 — by providing our clients in Asia-­Pacific with intelligent marketing technology solutions found across the STRATACACHE family. By moving the regional center of gravity to Singapore, we are streamlining operations and ensuring we’re better serving our customers.”

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