JCDecaux Singapore Digital Towers

November 20th, 2014

Maddie Cotterill

DD_Gala_finalist_2014JCDecaux Singapore Digital Towers, already nominated as a finalist at The DailyDOOH Gala Awards in the Best Digital Poster or Street Furniture Implementation, thanks to new (this year) jury member, Denis Gaumonde, founder of Digital Media Village (a Paris-based consultancy providing market intelligence services to brands and digital place-based media) and founder of the online portal Ooh-tv.fr – see his original post here from October, now has a more official press release – even though the install has been running since September.

In 2010, JCDecaux Singapore won a competitive tender for a seven year contract to exclusively operate the advertising concession at Singapore Changi Airport running since January 2011.

The seven metre high DIGITAL TOWERS are strategically located at both arrival immigration halls within Terminal 1 and offer maximum campaign visibility to departing, transiting and arriving passengers with a potential reach to 1.5million passengers per month.

JCdecaux Singapore Digital Towers

Ms Ivy Wong, Senior Vice President, Airside Concessions at Changi Airport Group said “The DIGITAL TOWERS add dynamism to the airport environment. This is a trendsetting and innovative platform that provides a new visual experience for our passengers, and offers advertisers an novel advertising concept to captivate audiences like never before.”

Mr Ashley Stewart, Managing Director of JCDecaux Singapore added “The precision rotation function unique to the DIGITAL TOWERS redefines airport advertising and will enable clients to deliver stunning and memorable creative executions”.

Bulgari is the first advertiser, creatively showcasing two of their latest watch series LVCEA, a new woman’s watch line; and Octo, the men’s pillar line.

The campaign was handled by Zenith Optimedia.

Super-Sized Replicas Samsung Curved UHD TVs

November 20th, 2014

Maddie Cotterill

Cheil UK is delivering another UK outdoor advertising first, with a Samsung campaign that will dominate five major UK cities with super-sized replicas of its Curved UHD TVs.

Samsung_CurvedTV_OOH

The campaign looks to build rapid awareness, desire and impact of the Curved TV, marking its biggest ever UK outdoor push.

Going live this week until the 14th of December, each custom-built replica will showcase the most striking image from the epic ‘Coliseum’ TV ad for the Samsung Curved UHD TV and will run with the tagline “You’re surrounded”.

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Canadian Customers Help Trans-Lux Achieve Record-breaking Sales in Q4

November 20th, 2014

Gail Chiasson, North American Editor

Several iconic Canadian organizations will be sporting new TL Vision displays in the coming months as the result of record-breaking sales activity this past fall by Trans-Lux Corporation, New York.

Jean-Marc Allain, president and CEO, says that during the fourth quarter, the company secured over $1.5 million in new LED display sales and lease renewals in the Canadian market.

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Outdoor Sales Team of the Year

November 20th, 2014

Adrian J Cotterill, Editor-in-Chief

Congratulations to Ocean Outdoor who were named Outdoor Sales Team of the Year at last night’s Campaign Media Awards at the London Hilton Park Lane.

ocean win

If anyone hadn’t noticed, ‘awards season’ is in full swing, in London next Wednesday is the Creative Out of Home Awards, the following Thursday, The DailyDOOH Gala Awards.

Ragan’s Best Practices in Digital Employee Communications

November 20th, 2014

Gail Chiasson, North American Editor

#dse2015, the world’s largest International Tradeshow and Educational Conference dedicated to digital displays, interactive technology and digital communications networks, will in 2015 host a three-day event presented by Ragan Communications designed specifically for Corporate Communications professionals.

Ragan’s Best Practices in Digital Employee Communications Summit, to be held March 10-12, 2015 at the Las Vegas Convention Center, will not only offer three days of educational choices, but it will also be co-located with Digital Signage Expo 2015, and will allow event attendees admittance to the DSE Trade Show Floor.

Sponsored by STRATACACHE, the event’s presenting partner, the three days will include a total of three pre-conference workshops, seven general conference seminars, plus a Wednesday, March 11 Opening Keynote with Jon Wolske, the cultural evangelist for Zappos Insights.

Educational topics will focus on challenges corporate communicators face in the new digital workplace, which require today’s professionals to make use of digital signage, mobile apps and video in order to effectively communicate with employees.

“Ragan’s program is a perfect fit with Digital Signage Expo because our attendees in general are interested in learning about how to better utilize digital communications technologies, which include digital signage, interactive technologies and digital communications networks,” says Richard Lebovitz, educational director for Exponation LLC, which produces DSE. “Ragan’s program is especially designed for corporate communications professionals who may work in internal communications, public relations, marketing, creative, technology or in another managerial capacity with oversight responsibility for some aspect of the organization’s communication’s program.”

You can get more information or register here.

Enough Already. Big Is Not Always Best

November 19th, 2014

Adrian J Cotterill, Editor-in-Chief

It didn’t take long for a whole raft of press releases claiming some form of credit, or involvement with the World’s Largest Advertising Screen to start flooding in.

Whilst the billboard, built by Vornado Realty Trust and now managed by Clear Channel Spectacolor, a brand division of Clear Channel Outdoor (NYSE: CCO), a subsidiary of iHeartMedia Inc. (NYSE: IHRT), in Times Square is very impressive, I hate to have be the one to pour cold water on some of the claims we have seen.

  • First of all, Clear Channel were very naughty in not accurately fact checking their early claims. We pulled them up on the statement in the initial press release where Harry Coghlan was quoted as saying that “Times Square now has North America’s biggest and most awe-inspiring digital screen”. The Fremont Street Experience in Las Vegas is much bigger so it is only accurate to say that this is ‘the World’s Largest Advertising Screen’. After the usual to-and-fro between their people and our people where they tried to stick to their claims, they pretty much relented and whilst not exactly printing a retraction, that ‘claim’ has not been repeated and 95% of the otherwise excellent press on the install (let’s not forget it is a magnificent install) has accurately described it as the World’s Largest Digital Billboard (if the use of the word ‘billboard’ implies use for advertising means, then that is correct.
  • Secondly, we have a whole host of hangers on laying claim to some part of the magnificence. We’ve already seen a fair few (and ignored them) but couldn’t ignore the press release from Second Story, part of SapientNitro (NASDAQ: SAPE), which announced that it had been engaged by Vornado Realty Trust to help unveil this, the largest LED advertising display in the world. Fair enough you might think, but it didn’t take long reading through said press release to start hitting some major hyperbole and embellishment. Donald Chesnut, SapientNitro Chief Experience Officer said “This groundbreaking display pushes the boundaries of storytelling for brands and redefines what’s possible in creating digital experiences for consumers in physical spaces”. Umm, really Donald? It’s just a big screen. The release continued, we quote “The first-of-its-kind screen gives brands the ability to engage with audiences in entirely new ways. The interactive technology enables a variety of participatory experiences that blend the physical and digital, including the ability for pedestrians to use their mobile devices to influence and select the content that appears on the screen”. As regular readers will know that any old billboard of any size will do that. We stopped reading at that point.

As we have said many times (and many years ago).  It will soon be the ‘norm’ that the sides of buildings are clad or even built from screen technology.  Shape too, will be more important than sheer size going forward.

No doubt in the coming weeks we will get to hear more from those who want to be associated with greatness.

Scala Driving Wendy’s Corporate Digital Menu Boards

November 19th, 2014

Gail Chiasson, North American Editor

Finding the right fit for Wendy’s International’s goals wasn’t an easy process, but the fast food company finally found a good match in Scala.

Scala_Wendys_Flagship5“Most of the software companies talked about all the bells and
whistles of their solution, but 95% of the solution should be about getting the right information and the right content to the right displays at the right time,” says Nick DeCarlo, director, restaurant solutions, Wendy’s International.

“Five years ago, the then CEO of Wendy’s International issued a directive that when the Quick-Service Restaurant industry went all digital, we needed to be ready with a fully scalable, operational, supportable solution for the entire brand,” says DeCarlo. “Today, Wendy’s has approximately 2,500 media players running digital menu boards powered by Scala software in many of its nearly 6,500 North American corporate and franchise restaurants.”

After numerous false starts with other software providers, Wendy’s selected Scala, which enables its digital menu boards that display content tailored to local tastes and which can be altered either in-house or remotely.

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NanoLumens 2 Make An Entrance @GlobalShop2015

November 19th, 2014

Gail Chiasson, North American Editor

Underscoring the role interactive display technology is playing in shaping the future of retail design, Emerald Expositions, producers of the annual GlobalShop Show, is partnering with NanoLumens, Norcross, Georgia, to create a spectacular interactive entrance to GlobalShop 2015, running March 24-to-26, 2015, in Mandalay Bay Convention Center, Las Vegas.

In selecting NanoLumens to create a new entranceway, Doug Hope, vice-president of content at Emerald Expositions, says, “Because GlobalShop is the largest retail design trade show in the nation, we are always looking for ways to make a relatable design statement to the retail industry. In the newly expanded Mandalay Bay Convention Center, we have the additional challenge of scale, in that most entrance units used by trade shows are dwarfed by the size of the Center.

“Compounding this is the rapidly accelerating fusion of digital and physical in the retail industry. As a result, it became very clear to us that what we needed to do in 2015 was to create a large-scale digital project that is able to create an unmistakable entrance destination. With NanoLumens, GlobalShop is able to achieve all of the elements with one company’s product. An added benefit to the NanoLumens solution is that the substrate is lightweight enough so that it can be rigged in the overhead structures of Mandalay Bay without any modifications.”

“NanoLumens is pulling out all of the stops to create an entranceway that will stop show attendees in their tracks and engage them in a way they have never experienced before,” says Nate Remmes, NanoLumens vice-president of marketing and business development. “We’re working with Pixelfire to create a 21st century visual experience that showcases how the latest web and native app technologies deliver multi-screen solutions that meet the growing demands of today’s online, mobile and social consumers.”

Steve Bumstead, Pixelfire president, says, “Pixelfire is renowned for creating stunning, out-of-the-box digital content that takes advantage of the very latest in display technology. NanoLumens’ technology is the very best out there and we really looking forward to showcasing how our creative thinking can push the envelope in creating an immersive digital experience that is unique to GlobalShop and the retail channel of the 21st century.”

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My Intelligent Communication Accessory

November 19th, 2014

Gail Chiasson, North American Editor

Opening Ceremony and Intel Corporation have taken the wraps off the complete features of MICA, My Intelligent Communication Accessory, the smart and fashionable luxury accessory that redefines the concept of wearable technology.

MICA-NearMe_hi-resMICA is an intelligent bracelet that provides today’s highly connected woman with access to text messages, Yelp, Gmail notifications, Facebook events and Google Calendar through discreet notifications delivered directly to the wrist.

The attractive feminine communications accessory will be available by early December in the US and will retail exclusively at Opening Ceremony New York and Los Angeles, select Barneys New York locations, and online at Openingceremony.us and Barneys.com.

“Our pioneering collaboration with Opening Ceremony and the introduction of this category-defining smart jewelry piece advances wearable technology as a distinctively stylish accessory that places importance on both aesthetics and functionality,” says Ayse Ildeniz, vice- president and general manager for business development and strategy, New Devices Group at Intel. “MICA captures Intel’s philosophy that technology should enhance jewelry in order to make wearable technology truly ‘wantable,’ in addition to seamless and productive.”

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ONELAN’s Integrated Player Displays

November 19th, 2014

Andrew Neale

ONELAN has announced the launch of its range of Integrated Player Displays.

Integrated Player Display release 01

These all-in-one form factor products are suitable for installation in tight spaces. They are perfect for creating an impact with shelf edge and point of information applications, for example in retail, corporate, small business and public sector markets.

With multi-touch as an option, the displays can easily be implemented as a kiosk, and can also be integrated with bespoke wayfinding applications.

The slim all in one player displays are available in a range of screen sizes from 7”-15.6”.

ONELAN’s Integrated Player Displays are compatible with ONELAN’s CMS and can also be used in combination with ONELAN’s Net Top Box (NTB) range in a mixed network environment.