DailyDOOH

Jennifer Davis has left her CMO role at Layard / Planar to join Honeywell – again as Chief Marketing Officer.

NewBay, publisher of Systems Contractor News (SCN), has announced Megan A. Dutta has been named Editor of the industry-leading brand, effective immediately.

Megan A. Dutta comes to SCN from Peerless-AV, where she drove the brand’s external communications and thought leadership program. She was the recent recipient of InfoComm’s Young AV Professionals Award.

Adam Goldstein, EVP/Group Publisher of Systems Contractor News told us “In her role at Peerless-AV, Megan had extensive contact with AV integrators and developed a deep understanding of their needs and concerns, as well as those on the manufacturing and distribution side. We are excited that she is bringing her well-rounded views and boundless energy to Systems Contractor News.”

In addition to her marketing duties at Peerless-AV, Dutta has expanded her role in the industry as a member of the InfoComm Exhibitor Steering Committee, where she has contributed since 2011 and served as Chairperson for the 2017 show. She is also a member of the Women of InfoComm Council and a content contributor to Women in Consumer Technology.

Dutta said “With my significant industry experience, I am excited to bring a fresh viewpoint to SCN. The people in this industry are like a large family and I look forward to bringing them together through magazine, digital, events, and social media.”

Dutta will work with the rest of the Systems Contractor News editorial team — including Editorial Director Jeremy Glowacki and Senior Editor Matt Pruznick — on the continued expansion of this brand.

She can be reached at 929-310-0347 or at mdutta @ nbmedia.com. You can catch up with her on Twitter @MeganADutta.

For more than 20 years, Systems Contractor News has been leading the systems integration industry through news analysis, trend reports, and your authoritative source for the latest products and technology information. Systems Contractor News provides its audience with the most timely news, insightful reporting, and product information in the industry.

Exterion Media, Europe’s largest privately owned Out-of-Home company, has launched Exterion Live, its brand new experiential offering. Exterion Live will be able to provide end-to-end management of experiential campaigns across five core environments: transport, retail, urban, sports and entertainment, through existing advertising partnerships with Transport for London (TfL), National Rail, Westfield, London Designer Outlet (LDO) and Wembley Park.

We’re told that Exterion Live will enable Exterion to build innovative, integrated advertising and experiential campaigns on the TfL Rail estate, such as the recent Game of Thrones activity for Sky Atlantic at King’s Cross St Pancras Tube station, which was developed through Hello London – the media partnership between Exterion Media and TfL.

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Bitposter, the award-winning automated platform for trading out of home (OOH) media, today announced the launch of its Direct Marketplace service. The company is leveraging its existing buy and sell side platform to deliver the Direct Marketplace, which will enable media owners to work more efficiently when taking bookings directly from SMEs and help increase their profitability through automating the whole process.

Craig Mytton, Chief Revenue Officer at Bitposter, told us first “The process of taking local bookings from SMEs can be time consuming, and in some cases not profitable for many OOH media owners. With the Direct Marketplace we are driving efficiencies for both media owners and SME buyers at a local level, and making such trades more profitable for the media owners.

“This new service is natural evolution of Bitposter’s automated offering as we take the functionality we deliver at a national level and make it available to media owners to effectively engage with SMEs at a local level. It’s part of our wider commitment to improve the trading process for sellers and buyers, which includes reducing barriers to entry into OOH and attracting new spend into this media.”

SME buyers who engage with media owners using the Direct Marketplace will be able to log into an online environment where all the media owner’s inventory is listed and searchable. The SMEs can then search online to identify the frames they are interested in and then book directly though the platform.

Ninety-five per cent of OOH media owners, including: JCDecaux, Exterion, and Primesight, sell their inventory via the Bitposter platform; providing buyers with live availability across more than 400,000 classic and digital screens, across the UK.

Sansi North America (SNA) Displays recently completed this installation, a series of interior LED video displays for the US headquarters of Nike, the world’s largest athletic apparel brand.

The innovative project features 13 LED “clouds,” state-of-the-art LED displays suspended from the headquarters’ lobby ceiling. The S|Video™ interior displays range in size from 22 square feet to nearly 150 square feet, resulting in a combined 620 square feet of digital displays and more than four million pixels. The clouds work in tandem, seamlessly creating a single creative digital canvas and a unique experience for employees and visitors.

John Pisciotta, SNA Displays project manager told us “It’s exciting to provide tight-pitch interior displays in a corporate setting like this, because the tolerances are reduced dramatically. Each frame and panel needed to be installed and commissioned with a sharp eye for detail. We had to be perfect.”

SNA Displays worked closely with several outside agencies to ensure that the safety parameters and precision required for the installation of each unit were met, including Ryan Biggs Clark Davis, the structural engineering firm that provided design services for hanging the displays; AMA Sign & Electric Company, which installed the displays; Show + Tell, which provided control equipment expertise; and Coherent Design, the consultant hired by the client to spearhead and manage the project.

“Because of the nature of the project, we needed to design and coordinate a structure that worked with many trades—HVAC, lighting, A/V speakers, and sprinklers—to ensure that the LED displays were properly placed. Every design and engineering decision throughout the process required extreme precision.”

Sansi is one of the largest LED manufacturers in the world, with over 25 years of LED experience and more than 245 patents across multiple LED technology markets. SNA Displays is on the cutting edge of emerging LED technologies and custom systems integration and has fabricated, managed, implemented and installed some of the largest and most recognizable LED spectaculars in the digital display industry.

NanoLumens has announced the market introduction of its new next-generation Nixel Series™ Progressive Meter Displays. The new line of displays is perfect for casino signs, table displays and slot & progressive bonusing meters, according to NanoLumens Vice President of Sales, U.S. West Dave Merlino.

Dave Merlino told us “Our new Progressive Meter Displays quickly and easily transform tired old progressive signage into an eye catching experience. We’re seeing more gaming establishments returning to LED displays because they are brighter and capture the players attention more effectively than standard LCD. This new line of NanoLumens displays speaks directly to the needs of a growing base of customers who are looking for a cost effective way to upgrade the impact of their legacy casino signage.”

NanoLumens’ high-definition technology makes these displays shine bright while still being low-heat, energy efficient, and eco-friendly. Most importantly these displays are direct drop-in replacements for most legacy LED meter standards in the industry. NanoLumens’ low 4mm pixel pitch gives all imagery the utmost clarity, heightening the message and creating a deeper level of customer engagement.

The new NanoLumens Progressive Meter Displays are designed, assembled and supported in the United States and come backed by NanoLumens’ industry-leading unconditional six-year warranty.

Toronto-based place-based media company BLACK has released its Creative Report Card (CRC), an advertising analytics product that gives advertisers unprecedented insight into the performance of their Digital Out-of-Home creative at Billy Bishop Toronto City Airport’s tunnel facility.

Developed to address a need for greater and immediate insight on ad performance for advertisers, and to provide a dependable means for A/B testing, the Creative Report Card uses facial recognition and eye hover data from cameras mounted on the digital displays to provide marketers with a creative score for their ads.

The Creative Report Card scores tell your team how each creative execution stacks up against both your target audience and the other creative running on the feature.

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We now hear for definite that one of the nicest men in the industry, namely Don Allman, is stepping back from his full-time role at Intersection and has also resigned from the OAAA Executive Committee and the OAAA Board of Directors.

Don Allman is stepping back from his full-time role as Vice Chairman and Chief Customer Officer at Intersection however Intersection Chairman Dan Doctoroff and Intersection President & CEO, Ari Buchalter have sensibly asked Don to continue on, for the foreseeable future, as Senior Advisor to the company.

We note also that Don has resigned from the OAAA Executive Committee and the OAAA Board of Directors effective immediately.

Don’s lifelong commitment to the OAAA and the OOH industry, from Cleveland to high-tech innovation in Manhattan and across the country has included, serving on the OAAA Executive Committee and OAAA Board of Directors, chairing the OAAA Marketing Committee, supporting the OAAA Foundation and its research and scholarships programs, providing public service space for worthy causes and messages, contributing to the industry’s political outreach, and most definitely over the last two years, providing so many Intersection senior executives to help shape and lead new industry initiatives.

We also understand that OAAA Chairman Sean Reilly has appointed Ari Buchalter, President & CEO at Intersection, to serve as a member of the OAAA Executive Committee and OAAA Board of Directors.

Ari of course is a leader in data-driven marketing and digital advertising technology. He is working to drive Intersection’s push to change the way information is shared and experienced in public spaces, including cities, transit systems, airports, and real estate developments in the US and around the world. Before joining Intersection, he was President & COO of MediaMath and previously served as a principal at McKinsey & Company. He was educated at Stanford University (BS Physics), Columbia University (PhD, Astrophysics), and Caltech (Postdoc, Astrophysics.)

Don is a true gentleman, an industry pioneer, visionary, mentor, ‘giver’ and will be sorely missed.

An ‘#IoT and Connected Hardware Showcase’ takes place October 5, 2017 at Cocoon Networks, 4 Cristopher St, London EC2A 2BS.

The event takes place between 17:30 – 22:00. More information can be found here.

Captivate, commercial real estate’s number one digital media amenity, announced today that in celebration of their 20th year anniversary, customers can take advantage of special promotional pricing incentives for all new buildings added to the Captivate network through September 31, 2017.

The 20^th Anniversary Special was created to recognize the contribution each loyal partner makes towards the company’s success. Each customer can now expand their screen portfolio through hardware additions and/or software upgrades by simply visiting the 20th anniversary promotion page to learn more.

“For the past 20 years, our real estate partners have grown with us from the elevator screens that alleviate awkwardness to a solution that fundamentally changes the tenant environment,” said Jeannine Antus, Senior Vice President of Real Estate Sales. “This is the best offer we’ve ever created for our customers so we hope the promotion conveys our great appreciation and commitment to technology advancements that will elevate building status, tenant satisfaction and retention.”

All customers can have the following screen hardware installed at special promotional rates in any new building:

• Elevator Displays 
  • 10″, 12″,15″
  • Custom finishes & mounting options
• Multipurpose Displays
  • 43″, 49″, 55″
  • Perfect for any lobby, elevator bank, or common area

As well as access to all-new products to meet each property’s specific needs:

• ScreenCenter™ 2.0: the industry’s most powerful tenant communication tool (*completely redesigned with full screen video capability in 2017)
• Emergency Override Feature: instantly override Captivate content to show full-screen urgent messages at designed intervals
• Tenant Directory: single user-friendly display that facilitates information lookup
• Corporate Branding On-Screen: on-screen brand integration including logo, color scheme and/or building image

• Captivate Create: effective retail tenant promotional tool

Known for its vast network of 12,000 elevator and lobby displays located in 1,800 premier office buildings across North America, Captivate brings life to work as commercial real estate’s number one digital media amenity. Captivate takes tenant satisfaction to new heights by delivering meaningful, engaging information and effective tenant communication to 12 million unique monthly viewers. This Class A service redefines the tenant’s building experience and elevates building status. Founded in 1997, Captivate is owned by Generation Partners and Gannett.