DailyDOOH

As the OOH industry prepares for the launch of the new Geopath Insights, business as usual will no longer be business as usual.

To ensure a smooth transition, Geopath worked collaboratively with its Futures Council to develop a set of Best Practices, Standards, and Protocols to serve as guidelines for planning, buying, and selling OOH as the industry begins to adopt Geopath’s new insights and measurement.

The goal of this document is to establish broad-level guidelines across buyers and sellers for how to use the new Insights. It provides a set of agreed-upon standards that can be referenced where the buyers and sellers intersect. This document will serve as a clearly defined roadmap to ensure an efficient exchange of information throughout the buying and selling of OOH media.

Geopath stress that this should be treated as a ‘living’ document that will evolve over time. This first version reflects the state of Geopath Insights on October 1, 2019. As the capabilities of Geopath Insights evolve over the coming months, this document will be updated periodically to reflect the impact of these changes on the buying and selling process.

You can download the document here.

On Monday Oct 14, 2019 the World Out of Home Organization (WOO, formerly FEPE), together with the Out of Home Advertising Association of America (OAAA) and Geopath will be hosting a networking presentation.

This Out of Home Reception will be held at the R-Lounge at the Renaissance Times Square Hotel between 5:00 pm – 7:00 pm.

Lunch with Samsung will once again kick off New York Digital Signage Week, as it has done now for the past three years.

It takes place as usual at Samsung 837, the only difference this year is that it is being held on the Main Stage (1st Floor). Check in is on 13th Street.

Alongside lunch there will be a panel discussion entitled ‘How System-on-Chip Technology Unlocks the Future for Digital Signage Networks’ which will be moderated by Diane Carlson, VP, Digital Innovation Solutions at Samsung SDS.

The panelists include; Romulus Stoian, Director, DOOH & Digital Innovation Solutions at Samsung SDS, Jonathan Gudai, CEO of Adomni and Marc Borzykowski, CEO of Vector Media.

Samsung, Adomni and Vector Media executives will discuss the benefits and ROI for businesses in integrating System-on-Chip (SoC) technology into digital signage networks. With applications across various environments, from transportation hubs to quick-serve restaurants, utilizing the power of SoC allows end users to lower costs and simplify the operation of their digital signage ecosystem. Samsung SDS technology along with the content management capabilities engineered by Adomni and Vector Media offers seamless content deployment and negates the need for external media players, further streamlining the process.

Attendees will learn about the endless efficiencies made possible by leveraging these technologies.

To attend, you will either need to know where to look or receive an exclusive invite. The event is always incredibly popular and is a great way to start the week.

Aimed squarely at non-U.S. delegates attending the DPAA Video Everywhere Summit during New York Digital Signage Week, here’s a chance for them (that is, non-U.S. attendees) to gather over breakfast and discuss commonalities of DOOH in various parts of the world. It takes place at the GroundTruth offices from 8.30am to 10.30am. on Thursday October 17, 2019.

Last year, the event saw 80+ attendees participate in the event and heard points of view from DOOH owners and agencies from Mexico, India, Italy, France and the UK.

The session is kindly sponsored by Vistar Media and is invite only. Contact the DPAA if you are attending the DPAA Video Everywhere Summit on Tuesday October 15, 2019

LiveXLive Media, Inc. (NASDAQ: LIVX), a global digital media company focused on live entertainment, announced this week that through a partnership with Zoom Media, LiveXLive content will be featured on more than 3,500 interactive video screens on cardio machines reaching 6.5M fitness members annually in the United States. In addition, a LiveXLive sweepstakes will be highlighted nationally on fixed screens in 3,600 health clubs, bringing the sweepstakes to an audience of 28 million people.

Rob Ellin, Chairman and CEO of LiveXLive told us “Like music, fitness is a lifestyle, and 90% of fitness enthusiasts listen to music while working out. Zoom Media engages millions of fitness club members, and the opportunity to introduce them to LiveXLive in an environment that’s central to their lives is invaluable.”

Through Zoom Media’s digital Cardio Network, LiveXLive will appear as a featured channel on the screen’s primary navigation software. LiveXLive content is comprised of artist interviews, music news, exclusive performances, and original programming such as ‘ArtistDNA’. Bringing music fans together with bands and brands, LiveXLive programming will be available on demand on all of Zoom Media’s interactive cardio screens.

Read the rest of this entry »

The UK OOH advertising industry is coming together to support the charity Missing People and resurrect the national digital OOH campaign to run weekly appeals. Originally launched in July 2012, the renewed digital OOH campaign will be rolling out nationwide across transit, city centre, and roadside locations.

The new initiative is organised by digital OOH ad tech specialist QDOT and seeks to publicise regionally targeted appeals across the UK to help harness the public’s support in the search to find missing people.

The creative features the missing person’s name, age, photo, and the date and location they went missing, and the free number to call or text for sightings – 116 000.

Ben Putland, managing director of QDOT, told us “Digital OOH’s impact, value, and significance in today’s digital world is what makes this campaign so powerful. We are delighted to partner with Missing People again on a campaign that has done so much good at raising awareness and encouraging people to participate in the search.”

ITC-DGP-10, Portrait Digital, INTU Trafford Centre

OpenLoop, the dynamic creative optimsation ad server from QDOT delivers the geo-targeted appeals. This year also sees QDOT utilising measurement platform PlayTrack, to provide independent third-party verification of campaign play out, to give the charity full visibility of when and where the creative played to help determine media performance.

Ross Miller, director of fundraising and communications, Missing People Charity, commented, “OOH visibility is so important in our search to find useful information that helps families reconnect with loved ones. OpenLoop allows us to run regionally targeted searches that we can update in a moment, and PlayTrack provides full feedback so we can understand exactly what presence we had across all inventory. Digital billboards have proven to be an immensely powerful tool in the search for missing people, and we are enormously grateful to the outdoor media owners involved for their incredible support.”

The digital OOH media owners participating in the Weekly Appeals campaign include JCDecaux, Maxx Media, Limited Space and Perfect Fit Media, with the campaign set to extend across all major UK cities in the coming weeks.

DPAA today announced this week that NOVUS President Debbie Drutz, a member of the DPAA Board of Directors, will chair its WE.DOOH (Women’s Empowerment in Digital Out-of-Home) initiative. The appointment of Drutz ensures the WE.DOOH initiative will have visibility at the Board level of the organization and at the same time underscores the DPAA Board’s commitment to advancing women’s careers in digital out-of-home. The initiative was announced at DPAA’s 2018 Video Everywhere Summit, and an update will be presented to attendees of this year’s Summit on October 15 in New York.

During New York Digital Signage Week, on Thursday October 17, between 16.00 – 17.30 there is an invite only WE.DOOH Women’s Empowerment Seminar by DPAA.

WE.DOOH is a network that unites women working across the digital out-of-home ecosystem. Partnering with Advance Women at Work, WE.DOOH runs webinars, training sessions and releases videos with helpful tips for women in the workplace. WE.DOOH’s subject matter expert is Jenn Willey of Advance Women at Work and CEO of Wet Cement, a strategic provider of integrated training, consulting, speaking and coaching services.

WE.DOOH’s recent webinar on combating imposter syndrome was the highest attended web event in DPAA history. WE.DOOH will follow up that successful event with a hands-on training session to be held October 17.

Barry Frey, President & CEO of DPAA told us “Debbie brings the gravitas to lead this effort. As NOVUS is one of the largest OOH buyers in Canada, it seems only fitting that she lead this effort.”

NOVUS’ vision is to bring brands to where people live their lives through granular geo-spatial planning, audience analysis, value-based buying and performance-driven outcomes.

Advance Women at Work is a division of Wet Cement and supports business growth through gender equality program design and deployment, and leadership and career development training to accelerate the advancement of women in business and cultivate collaborative, inclusive leaders.

Premium digital out-of-home media owner Ocean Outdoor Limited (LSE: OOUT) has acquired Visual Art Media, an independent digital out-of-home media and tech group operating in three Nordic countries and Germany. The acquisition of Stockholm based Visual Art Media extends Ocean’s premium digital out-of-home presence in Northern Europe, adding Sweden, Denmark, Finland and Germany to the company’s existing portfolio in the UK and the Netherlands.

Visual Art Media is Sweden’s largest pure-play digital out-of-home operator with more than 260 locations across a mix of retail, rail and airport and leisure destinations across key cities including Stockholm, Gothenburg and Malmö. It operates emerging businesses in Denmark and Finland and is a partner of Unibail-Radamco-Westfield in Germany. Visual Art Media has the exclusive contract for 15 shopping malls in key cities including Berlin and Munich.

Read the rest of this entry »

Talon Outdoor, an independent out-of-home media specialist with a focus on delivering smarter, creative, technology-led integrated OOH communications, has announced that the agency has joined DPAA, the global organization working to drive out-of-home advertising into its digital future. In joining DPAA members, Talon continues to grow and expand its footprint in the U.S. through organic growth and on the heels of the agency’s recent acquisitions of Grand Design, QDOT and Grand Visual in the past eight months.

DPAA’s mission is to foster collaboration among advertisers, agencies, ad tech, mobile companies, location data, software, hardware and others while providing guidelines, standards, best practices and industry-wide research promoting the effectiveness of digital out-of-home advertising.

Read the rest of this entry »

DPAA has unveiled a preliminary list of speakers and the opening of registration for its annual Video Everywhere Summit, which will be held on Tuesday, October 15 as one of the key events during New York Digital Signage Week (October 14-18, 2019), at a larger venue, the Sheraton New York Times Square Hotel.

This new space was chosen to accommodate an anticipated record number of delegates and expanded list of exhibitors. The Summit, which is easily the industry’s largest one-day omnichannel event covering how brands are utilizing all media types to engage consumers always has a mighty impressive list of speakers. The preliminary list of speakers just announced, includes: –

Read the rest of this entry »

DMEXCO 2020 will be held between the 23rd and 24th of September in Messe Cologne. This major event will gather 1,100 exhibitors and 500 influential speakers which will present products and services that will inspire 40,000 visitors.