It’s True – Men Really ARE Last Minute Christmas Shoppers

December 5th, 2016

Maddie Cotterill

Forget Black Friday, Cyber Monday and any other day inbetween for that matter. Facial recognition technology installed into Ocean’s large format digital screen on the main approach to Westfield London proves that men really do leave their Christmas shopping to the very last possible moment.

Christmas shoppers WestfieldLondon

Ocean Group director of marketing Richard Malton told us “Digital out of home now provides a highly sophisticated mechanism to target very specific shopper groups as they spike on occasions like Christmas Eve. Creative copy prompted by real time audience data allows advertisers to talk more intimately with specific groups – and still deliver the huge branding impact of digital out of home.”

Unique camera technology that differentiates between genders captures, in glorious, full motion, the last minute surge of male shoppers arriving at Westfield London between 3pm and 4pm on Christmas Eve, searching for those last minute gifts.

Access to this kind of real time data allows brands to prepare and serve bespoke messages aimed at male shoppers who are anxious to buy the perfect gift hours before the shops finally close for the holiday.

Ocean’s revolutionary ad technology has been now installed across more than 80 other digital screens in London, Birmingham, Manchester and Newcastle, allowing retailers and brands to take the stress out of the desperate dash on Saturday, December 24 by serving a flow of perfect gift ideas.

The top 10 ads playing out on the run up to the crucial Christmas Eve shopping window are for handbags, perfume, jewellery, watches, lingerie, toys and games, confectionary, clothing, cosmetics, booze and games.

Metropolitan Nashville Airport Authority Gives @CCOutdoorNA a 10-Year Extension

December 5th, 2016

Maddie Cotterill

Clear Channel Airports, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., has announced that the Metropolitan Nashville Airport Authority (MNAA) has awarded it a 10-year contract extension to provide a comprehensive digital media program for Nashville International Airport (IATA: BNA, ICAO: KBNA, FAA LID: BNA) that will enable advertisers to reach 12 million passengers annually.


As part of the new agreement, Clear Channel Airports will install an entirely new digital advertising network at BNA that, we are told, will include the world’s most technologically sophisticated state of the art media.

Last year, BNA climbed towards the top of the aviation industry’s charts to become the fourth fastest growing airport in the U.S. BNA served 12.2 million passengers in fiscal year 2016, the most in its 78-year history and a 9.8% increase over the previous fiscal year.

As home to healthcare industry giants and a blossoming technology sector, the city of Nashville or ‘Music City,’ is one of the fastest growing cities in the country, economically and culturally. The airport averages 440 flights per day and hosts 12 carriers to more than 50 nonstop destinations. BNA regularly adds new destinations and nonstop options for its travelers, most recently introducing service to San Francisco, Oakland and Seattle and last year.

Clear Channel Airports’ new advertising program at BNA will feature new digital assets including:

  • 58 dynamic digital displays
  • Four spectacular video walls in key locations throughout the airport
  • An architecturally integrated baggage claim LCD network with enhanced baggage information display screens running flight arrival information
  • Four digital directories
  • Custom designed free charge units
  • Digital reservation centers with CVC music applications highlighting music venues in the Nashville area

John Moyer, Senior Vice President, Business Development, Clear Channel Outdoor Americas told us “We are very proud to extend and deepen our relationship with the Metropolitan Nashville Airport Authority as they continue to foster the brand innovation and creativity Nashville International Airport passengers have come to expect while traveling through the airport. With a booming cultural scene, unprecedented business growth and leading universities, Nashville offers advertisers the opportunity to reach an impressively broad audience by immersing travelers in an interactive, state of the art airport media experience.”

A recent Nielsen study showed that nearly 60% of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.

The DailyDOOH Gala Awards Winners

December 5th, 2016

Russ Curry, Ministry of New Media

The judges at the fifth annual DailyDOOH Gala Awards declared that the process this year was the most difficult ever – the level of the finalists was probably the highest ever, making their task all the more difficult – nevertheless they did eventually come to a decision and the lucky and deserving winners were announced at last week’s Thursday night ceremony.

DailyDooh2016 Hopuse Band 470

For those who weren’t able to attend – and for those who did attend and can’t remember much about it, Ed, here is the list of winners in full:

Best QSR / Bar or Restaurant Deployment

Harry Ramsden @ Blackpool Tower | Pixel Inspiration

Best High Street/Mall/Supermarket/Convenience Store or Forecourt Deployment

Kärcher and Clas Ohlson Retail Chain | NEC Display Solutions | Smartsign

Best Original Digital Billboard

Wandsworth Roundabout | JCDecaux

Best Digital Poster or Street Furniture Implementation

Clear Channel Adshel Phone Box | Clear Channel

Best Stadium/Office Building/Corporate/Hotel, Hospitality or Leisure Install

Barco Lobby Experience | Barco Digital Cinema – Lobby

Best Digital Out of Home Campaign

#AllIdentity | Clear Channel | Outdoor Plus | Primesight

Best Interactive Campaign

Pets at Home | Primesight

Best Overall Retail or Mall Experience

AT&T Flagship Store San Francisco | MaxMedia

Best Transport Install or Campaign

Kung Fu Panda Beacon Ad Campaign | Exterion Media

Most Innovative Use of Technology

Danone Yoghurt Traffic Triggered Campaign | Dynamic Outdoor

Mexico’s Busiest Airport Gets @nds_signage

December 5th, 2016

Andrew Neale

At Mexico City International, Mexico’s busiest airport, the low-cost airline Interjet has its own documentation area, located at the Domestic Flight counters terminal 2 and has updated the way they communicate with their passengers.


The digital signage experts at Mexican Partner Artcoustix delivered this nice PADS4 platform (from Net Display Systems) to control Interjet’s display content. Every screen in the entire counter area shows specific information relevant to the passengers, varying from priority boarding or special pet documentation to prohibited items and ticket sales. Next to the regular information, they have assigned certain screens to welcome corporate groups traveling with Interjet.

By using the PADS4 software, Artcousitx enables Interjet to have total control of all their messages in the documentation area, containing a combination of both static and dynamic information and with the new digital look, Interjet offers real-time flight updates and crucial passenger information in a uniform and consistent way. To facilitate their passengers even more, all information is shown in both English and Spanish.

Click here for more information on Smart Airport Signage.

Sunday Times Fast Track #31 is @DoYouLovePixels

December 4th, 2016

Adrian J Cotterill, Editor-in-Chief

For those of you who don’t know; Fast Track is a leading research and events company that has created a network of the UK’s top-performing private companies through its rankings in The Sunday Times, from the fastest-growing to the biggest.

Gala 2016 Pixel Winners

Founded back in 1997, it now publishes seven annual league tables and brings the founders and directors together at an invitation-only networking awards events and alumni dinners.

Participation is based on financial performance and, thanks to their sponsors, there is no charge.

We note that this year, number 31 on the Sunday Times Fast Track list is none other than Pixel Inspiration.

It has been a good week for owner Frank Emerson and his team, last Thursday at The DailyDOOH Gala Awards they picked up a Reggie for ‘Best QSR / Bar or Restaurant Deployment’ for their work with Harry Ramsden @ Blackpool Tower.

Congratulations to Frank and all the team for both.

Marco Bruines joins Leyard Europe

December 4th, 2016

Adrian J Cotterill, Editor-in-Chief

Marco Bruines who has previously served as the President of BarcoLeyard (the joint-venture between Leyard and Barco in China), Inter Visual Systems, and most recently as the managing director of SIGHT, a system integrator in the Benelux area focused on broadcasting and the corporate market has joined Leyard Europe as CEO.

Zach Zhang, chairman of Leyard Internationall told us “We are pleased to bring Marco’s deep customer knowledge and industry experience in displays to our EMEA business. In his role, Marco will lead the sales, marketing, support, and operations in the region which will utilize his experience in segments ranging from sports and digital out-of-home media to broadcast, corporate, and control room applications.”

This follows earlier news that Leyard plans to open a new factory in Prešov, Slovakia.

Robin Deen joins Milestone AV Technologies

December 2nd, 2016

Andrew Neale

Robin Deen has joined Milestone AV Technologies as Sales Director for EMEA.

Robin will head an international sales team that covers all regions of Europe, Middle East and Africa, aiming to drive further growth with the commercial brands – Chief, Projecta, Vaddio and Da-Lite.

Robin has over 20 years of international channel development experience in both commercial and consumer technology market segments. He grew up in Belgium, France and the United States, is fluent in French, English, German, Dutch and studied international business administration in the Netherlands.

Robin started October 3, 2016 and reports to Jan Mergen, Vice President of International Sales and Marketing.

Noomi Mehta joins FEPE International board

December 1st, 2016

Russ Curry, Ministry of New Media

We note that Noomi Mehta has been elected to the board of international out of home association FEPE International.

He is the first representative from India’s vibrant out of home industry to sit on the FEPE board. Mehta is currently chairman of Selvel One Group, a group of companies owning and managing the largest share of out of home advertising in India.

In a long and distinguished career he has negotiated the first private equity placement in an out of home company in India, via Citicorp Finance, founded Laser Advertising, a joint venture with MMT USA, and pioneered large format digital printing for what is now MMT (India) Pvt.

He is also director and joint owner of Professional Management Group, India’s first sports management company founded by Sumedh Shah and cricket legend Sunil Gavaskar.

FEPE president Matthew Dearden told us “We’re delighted to welcome Noomi to the FEPE International board, for his own entrepreneurial abilities and also as a representative of one of the fastest growing and most important out of home industries worldwide.”

Noomi Mehta was quoted as saying “FEPE International is now a truly global organisation and I’m delighted to be able to bring an increased Asian perspective to the important work FEPE is doing developing and marketing the industry worldwide.”

FEPE International was established in 1959 and is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include JCDecaux, Clear Channel, Exterion, Ströer, OUTFRONT Media from the US and oOh!Media from Australia.

Ole Scheeren To Give #ISE2017 Opening Address

December 1st, 2016

Andrew Neale

Award winning architect Ole Scheeren will present the #ISE2017 Opening Address on February 6, 2017, less than 24 hours before the show opens its doors.

The Official Opening Reception for #ISE2017 will follow the conclusion of Scheeren’s speech.

In his Opening Address Scheeren will share his vision of contemporary architectural and urban development and explore how technology and architectural design combine to influence the creativity of each discipline. Scheeren is an award winning German architect and principal of ‘Buro Ole Scheeren’. With offices in Hong Kong, Beijing, Berlin, and Bangkok he is its chief designer and leads the company’s strategic development. Previously Scheeren worked with Rem Koolhaas at OMA as a Director and Partner with responsibility for Asia.

His current projects include the Guardian Art Center, near the Forbidden City in Beijing, 1500 West Georgia in downtown Vancouver, and MahaNakhon, Bangkok’s tallest tower. He has been awarded numerous prizes, including the WAF 2015 World Building of the Year for The Interlace, Singapore, the CTBUH 2013 Best Tall Building award for CCTV and the 2014 inaugural Urban Habitat Award for The Interlace.

The Opening Address, which will take place in the Forum at 18:00 on February 6, 2017 and will be followed by the Official Opening Reception in the Forum Lounge until 21:00. Both events are free-to-attend. The Opening Reception will provide complimentary food and beverages for all attendees.

#dse2017 Offers 4 Professional Certification Programs

December 1st, 2016

Andrew Neale

#dse2017, the largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced this week that its 2017 educational conference will feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits.

Tuesday, March 28 – 9 a.m.- 5 p.m.
• Digital Signage Certified Expert Program (DSCE)
Designed for anyone whose professional involvement requires a full understanding of all the elements of digital signage and the interconnected technologies that produce the images on-screen.

• Digital Signage Display Expert Program (DSDE)
Designed to provide the information to understand the entire calibration process, each display technology and key elements that can be adjusted/calibrated in concert with one another and relative to the environment in which the display exists.

Friday, March 31 – 9 a.m.- 5 p.m.
• Digital Signage Content and Media Expert Program (DCME)
Designed for content creators and managers, this program addresses how content fits into a digital signage or DOOH system, what makes content most effective in this medium, the cost of content, and how to measure it.

• Digital Signage Network Expert Program (DSNE)
Designed to provide an introduction to and full understanding of the complexities and what comprises a digital signage network and what is necessary for successful network operation, network communications and good network security policies.

Courses eligible for certification renewal credits at #dse2017 include these and all 34 approved seminars on the DSE general conference program, which is sponsored by BroadSign International.

DSEG certification information is available on The Path to Digital Signage Professional Certification page of the DSE website. Registration for the pre- or post-show certifications programs, or any of the educational programs at DSE is available here.

The Digital Signage Experts Group (DSEG) is an impartial, agnostic, and vendor neutral organization providing professional industry certifications and recognition for participants at all levels in the digital signage industry. DSEG is served by a Board of Advisors made up of leading members of the digital signage community including writers, consultants, trade associations, and end users. DSEG Certification programs are embraced and adopted by trade associations and major distributors and manufacturers.