University of Greenwich Drives Communications w/ @onelan_ltd

July 6th, 2015

Maddie Cotterill

The University of Greenwich has three campuses in South-East London and North Kent. These are located at Greenwich in the grounds of the Old Royal Naval College, at Avery Hill and Medway.

videowall-12

The University wanted a way of presenting visual information to staff and visitors across all three campuses, and to give staff and students a better idea of what goes on at other campuses – to improve the feeling of community.

Historically, communications for staff and students have taken the form of traditional printed posters and leaflets. The Service Development & Communications team realised that digital signage would fulfil the University’s requirements for better communications, and having selected ONELAN, are testing the system and gradually rolling it out across the University.

The University has the ONELAN Content Management System (CMS) and a ONELAN 4K player driving a 3 x 2 video wall in the main reception at Greenwich. Different zones display bus and train travel information, students’ work and event-specific information. An RSS feed at the bottom shows BBC news.

There are also two other screens within the building showing department-specific information, and that will be able to show data extracted from the University’s website in the future.

Titan President And CEO Don Allman Joins DPAA Board

July 6th, 2015

Gail Chiasson, North American Editor

The Digital Place-Based Advertising Association announced today that Don Allman, president & CEO of Titan, has been voted onto the association’s board of directors.

Don Allman

Don Allman

Titan is a major US transportation sales company, focused on providing innovative programs for municipalities and transit agencies. Titan is merging with Control Group to form Intersection, an urban experience company made possible by a strategic investment from a consortium led by Sidewalk Labs.

As a prominent industry leader for the past 38 years, Allman held key positions at Foster and Kleiser (now Clear Channel Outdoor) and TDI (now Outfront Media) before joining Titan in 2002. He has a track record of driving sales, business development, municipal bidding, contract administration and management, as well as developing Titan’s digital vision. He was recognized in 2008 as Ernst and Young Entrepreneur of the Year in Media for the New York area.

“Don is one of the real leaders in our space and we are extremely happy that he will help steer our agenda during this exciting time of growth for the digital place based industry,” says Barry Frey, president & CEO, DPAA. “The innovative work that Titan is doing with partners to transform New York City pay phone kiosks into Wi-Fi connection points is indicative of Don’s forward-thinking approach to our business. As a key part of Intersection, Don will take this expertise to help cities around the world re-imagine existing infrastructures for the digital age.

“We are enthusiastic supporters of what Barry and his team are doing at DPAA,” says Allman. “We look forward to continuing to grow the digital place-based sector and to work with cities to take advantage of emerging opportunities to help their citizens stay connected and generate new revenue.”

Allman is also a member of the board of directors of the Outdoor Advertising Association of America and the Traffic Audit Bureau.

Titan is a full-service media company specializing in ‘People in Transit’ advertising. With more markets, more Top Ten DMA penetration, and more passengers, Titan is the leader in Transit Out-of-Home media in the United States. The company provides sales, marketing, creative, research and maintenance of advertising for bus, rail, bulletin, telephone kiosk, street banner, street-furniture and airport media. It also leads the way in the development and successful introduction of market leading digital out-of-home, mobile and online platforms.

As mentioned above, Titan is currently merging with Control Group to form Intersection, an urban experience company that combines expertise in technology, user experience and interactive engagement to improve life in cities around the world. This is being made possible through a strategic investment from a consortium of technology and civic leaders, led by Sidewalk Labs, a recently launched partnership between Dan Doctoroff and Google.

Titan and Control Group are key members of the team behind LinkNYC, the groundbreaking project in NYC that will create up to 10,000 new communication hubs that provide free public gigabit Wi-Fi and access to information, communications and municipal services. Intersection will extend the thinking and approach behind LinkNYC into an array of new solutions for cities around the globe.

Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed based networks by promoting their integral role in the ‘video everywhere’ ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. The DPAA is a Video Everywhere Association.

COMB Welcomes Two New Members

July 6th, 2015

Gail Chiasson, North American Editor

The Canadian Out-of-Home Measurement Bureau has added two new members: Canadian Digital Network Ltd. and Signpatico Digital Advertising.

Canadian Digital Network Ltd., based in Regina, Saskatchewan, owns a total of 51 faces. CDN’s inventory consists of 49 digital faces throughout Alberta, Saskatchewan and Manitoba and two static faces in Alberta.

“With an increasing market representation, Canadian Digital Network is pleased to be a part of the COMB membership and its participation in providing agencies and advertisers with accurate audience data,” says James McDonnell, president and CEO, Canadian Digital Network.

Signpatico Digital Advertising owns four digital posters, with the installation of additional digital posters planned over the next month, in Prince George, British Columbia.

“At Signpatico Digital Advertising, we pride ourselves on delivering high quality digital advertising products to our buyers,” says Michael Volts, CEO, Signpatico Digital Advertising. “Our membership with COMB provides our buyers with the circulation numbers they have come to rely on.”

“Planners will have access to circulation data for both Canadian Digital Network and Signpatico Digital Advertising in the COMB July CDR which was released today (July 6, 2015),”
says Rosanne Caron, president; COMB. “With the addition of these two new members, COMB now reports circulation data on 609 outdoor digital faces across Canada.”

The Canadian Out-of-Home Measurement Bureau sets the industry standard for measurement of OOH advertising audiences across Canada. It publishes circulation and market data for close to 80,000 OOH advertising faces in over 280 markets. COMB is a national, not-for-profit association dedicated to providing unbiased, accurate and independent quantitative research since 1965. COMB’s members include OOH companies, advertising agencies and advertisers that provide guidance, funding and oversight to the measurement process.

Ocean Searches 4 World’s Most Creative DOOH Concepts

July 6th, 2015

Adrian J Cotterill, Editor-in-Chief

Ocean, the premium digital out of home (DOOH) media owner, has launched its annual competition to foster the best creative work in DOOH advertising, including full motion, subtle motion and interactivity.

Digital Creative Competition 2015

For the sixth consecutive year, Ocean is inviting submissions from brands, the creative community and agencies, with the opportunity to win a share of a GNP 450,000 prize pot and a chance for their work to be showcased on Ocean’s iconic DOOH locations and networks across the UK.

This year there are two categories for the best interactive and creative concepts. The finalists will go on to be judged by a panel of industry experts.

It is a free to enter the competition, which is open until August 28. The winners are announced at a prestigious awards ceremony at the IMAX in London on October 8.

Ocean CEO Tim Bleakley told us “We have just witnessed one of last year’s winning campaigns for Women’s Aid generate global PR and go on to collect two distinguished Cannes Lions awards; a Gold for digital out of home and a silver in the Cyber category – the ultimate prize and yet another defining moment for this competition which helped make this success possible.

“Ocean has invested in this competition to ensure that we draw a new wave of creative talent to the table, constantly evolving the opportunities presented to brands and ensuring we market and implement them to the highest possible quality.

“It is against this backdrop that we are celebrating the sixth anniversary of a competition that has educated and inspired the creative industry and helped deliver the success story of digital out of home so far by putting digital screens at the heart of creativity. This has always been the ethos behind Ocean, to stimulate understanding and exploitation of the medium and with it, growth and brand count.”

Ocean’s digital creative competition has created individual success stories for specific brands which have shown the world how DOOH can integrate with the latest in new technology.

  • Gold Cannes Lions for Women’s Aid’s Look at Me and MicroLoan’s Pennies for Life campaigns
  • Top Shop and Twitter presented top trends live as they happen from London Fashion Week, in the world’s first shoppable DOOH screens
  • A live broadcast from the Caribbean, created five years ago by British Airways
  • Powering a digital billboard using human energy and Pavegen technology to promote the Toyota Hybrid
  • Feeding pigs apples in a farm in Buckinghamshire, in real time, via your mobile phone from Westfield, London
  • Integrating EEG technology which reads brain waves allowing a game of Mind Pong, controlled by human thought, for The Brain Tumour Charity

In 2015 alone the two winning concepts generated a global PR reach of more than 134 million across 20 different countries!!!

Digital Creative Competition 2015, @OceanOutdoorUK

July 6th, 2015

Maddie Cotterill

The Ocean Digital Creative Competition has enhanced creative thinking over the last five years, and puts DOOH screens at the heart of that creativity.

art of outdoor 2015

Once again, this year the competition will reward creative bravery for ideas that visually and emotionally communicate with audiences whilst embracing the true value of digital out of home in the wider screen market.

Watch the How to Enter video and find out more here.

Living Flag Shown On @CieslokMedia

July 6th, 2015

Gail Chiasson, North American Editor

Crowds of Canadians formed a Living Flag of Canada to celebrate Canada Day, July 1, in Toronto.

The Living Flag seen from above.

The Living Flag seen from above.

Cieslok Media celebrated alongside Downtown Yonge Business Improvement Area, with which it has recently been working closely, by providing a live video stream on its digital screens in Yonge-Dundas Square during the event from 4 p.m. to 5 p.m.

The Living Flag seen on a Cieslok Media digital screen.

The Living Flag seen on a Cieslok Media digital screen.

In all, 2,015 Ontarians young and old from all walks of life, formed the living re-creation of the Canadian flag.

Some of the happy crowd that formed the Living Flag

Some of the happy crowd that formed the Living Flag

Lonely Planet @JCDecaux_UK Travel Guide

July 6th, 2015

Maddie Cotterill

The world’s leading travel media company, Lonely Planet, will be bringing a unique travel experience to JCDecaux’s digital screens throughout July, highlighting the most compelling places in Europe to visit this summer.

Lonely Planet St Pancras 470

Lonely Planet will showcase its Best in Europe 2015 list, highlighting the top 10 must-see places and insider travel tips across rail, mall and roadside screens UK-wide, and as featured for the first time on JCDecaux screens
Europe’s 10 Best Places…

  1. Akureyri, Iceland
  2. Leipzig, Germany
  3. The Azores, Portugal
  4. Málaga, Spain
  5. Belgrade, Serbia
  6. Piedmont, Italy
  7. Baku, Azerbaijan
  8. Amsterdam, the Netherlands
  9. Tromsø, Norway
  10. Porto, Portugal

Lonely Planet’s Editorial Director, Tom Hall, said “Working with JCDecaux gave us the opportunity to bring our travel expertise to the public when they are out and about this summer. The destinations have been chosen by our team of European experts. Some may be surprising, some are definitely under the radar, but all of them are great places to visit right now. Whatever the travel experience you are looking for this summer, Lonely Planet’s Best in Europe will have something for you.”

Russell Gower, Creative Director at JCDecaux told us “Every month, JCDecaux’s digital channel brings something new for our audiences when they are out of home and this July it’s all about travel, thanks to Lonely Planet’s editorial content – drawn from their Best in Europe list. Our screens reach 50% of the UK population and with summer finally here, we are delighted to be bringing travel inspiration to people when they are out of home.”

The Lonely Planet believes that Icelandic city, Akureyri, tops the list as the best place in Europe thanks to its easy-going feel combined with an urban buzz, while also providing a great base for exploring north Iceland’s green pastures, fishing villages and waterfalls, not to mention glimpsing awe-inspiring glaciers, volcanoes and lava fields.

Intel Announces Leadership Changes

July 6th, 2015

Gail Chiasson, North American Editor

Intel Corporation’s CEO, Brian Krzanich, announced a series of leadership and organizational changes in a message to employees.

Intel President Renée James informed the board that she will be stepping down as president of Intel to pursue an external CEO role. She has agreed to stay at Intel until January in order to transition the Executive Office. In connection with today’s news, James today distributed an employee message about her plans.

In addition, “We are aligning our leadership structure to continue to become more efficient in order to deliver the benefits of our strategy even faster than before,” says Krzanich.

Other leadership and organizational changes that are being made to streamline operations and better position Intel for growth include:

Arvind Sodhani, President of Intel Capital, will retire in January after a distinguished 35-year career with the company. President of Mergers and Acquisitions Wendell Brooks will take an expanded role to also become President of Intel Capital. Merging these teams under one leader will allow clear focus across all investment opportunities for Intel.

On July 1, the Intel Security organization – formerly the independent McAfee division – was formally integrated into Intel operations under the leadership of General Manager Chris Young. This integration will deliver better technologies for our customers and more effective operations that enable Intel Security to advance the state of security across the industry.

Intel Communication and Devices Group General Manager Aicha Evans has been elevated to the company’s Management Committee, reflecting the leadership role she plays across Intel’s business and the importance of communication and mobility to the company’s growth strategy and product portfolio.

Josh Walden, General Manager of Intel’s New Technology Group, now leads all product and research teams that create and deploy new technology categories, such as interactive computing devices, perceptual computing and wearable devices.

Associated with these changes, Intel executives Hermann Eul and Mike Bell will leave the company after a transition period.

Second Block Added 4 More @PikassoTweets ;)

July 4th, 2015

Adrian J Cotterill, Editor-in-Chief

Pikasso has announced that it has just completed work on a 4,000 square metre second block of its Beirut Headquarters, consisting of a five floor building (and three underground car parks with a capacity of 55 cars.

Pikasso Headquarter Beirut - Lebanon

The new building hosts a state of the art posters dispatch center, one floor dedicated to the technical department, another one to the Iraqi team based in Beirut, the Patrimony department as well as a fully equipped gym dedicated to the staff members.

The design was done by the architectural firm Archika that conceived the first block back in 1995.

The Beirut Headquarters of Pikasso also hosts its holding company Yellow Spirit which manages the
 finance, the marketing and the development departments of the subsidiary Group.

The Top 25 Digital Signage Software Vendors

July 3rd, 2015

Adrian J Cotterill, Editor-in-Chief

We first put together a list of the Top 10 Digital Signage Software Vendors back in December 2007 (in two parts, as it needed some initial explanation; Part 1 here and Part 2 here) and continued producing an annual list up until 2013 when we stopped (or should I say “paused”) – figuring it had somehow outgrown its usefulness.

reggieTop25However, we did promise at that time, that our next attempt at a list would involve more of a breakdown by vertical sector and that is what we have done here (to a degree) – rather than have a separate top five or  six per individual category (for example; DOOH, FIDS, billboards, video walls, corporate communication, education, retail, stadiums etc., etc.) we’ve listed (yes, in order) vendors who we’ve met and have gone through their products in some detail and / or products that we’ve actually used on real-world projects, and attempted to sum up the sectors we think they are best suited for or indeed, aimed at.

With a 1,000+ me-too digital signage software products out there (see our full list in The Software Holocron here) this is a starting place for your next RFP (and please, if you are considering writing another piece of digital signage software don’t!!!). No list is going to be absolutely correct, nor will everyone agree with our rankings but as we said back in 2007, it’s a start and needs to be done.

Our Top 25 Digital Signage Software Vendors in order (with 2013’s #DSTop10 position in parentheses), is as follows: -

  1. BroadSign (1)
    Many people, including us, in the past, have tended to dismiss BroadSign as a one trick wonder – focussing purely (as they have done very well) on Ad Based Networks (they of course won the JCDecaux business back in 2011) but we’ve seen of late a number of wins in retail and some great installs in an area that we ourselves love working in, that of corporate foyers, atriums and reception areas.  If you aren’t an Ad Based Network or Media Owner then there is no longer any reason to ignore them.  We think BroadSign is starting to fit the bill no matter what your Digital Signage network needs are.
  2. STRATACACHE† (2)
    It’s hard to ignore any vendor that can boast of some of the very largest digital signage networks out there and when that is coupled with demanding brands such as McDonalds you know that someone sensible has done their technical due diligence well.  Whilst we wouldn’t use STRATATACHE for a large video wall install, Ad Based Network or in education (not niched enough for the first two and probably ‘overkill’ for the latter) for any really big network involving Stadiums, Retail, Retail Banking, Corporate Communications or QSR they would be a good candidate.
  3. Ayuda Media Systems (5)
    Here’s a company that has a nice vertical focus AND is very likely going to stick to it.  When they started they focussed purely on Out of Home – building very, very clever ERP software that managed the huge traditional inventories of the largest OOH Media Owners across the world – all the while adding in clever digital elements to their offering.  Whilst BroadSign will most likely add to the sectors they play in – Ayuda will concentrate on the area they know best.  Both strategies have merit and it really is A vs B if you are a media owner looking for a software platform – your choice is simple, you either want a top to bottom, souptonuts solution in which case you will choose Ayuda or you want a digital signage software solution that you will do your own integration around – in which case you choose BroadSign.  In this vertical, a decision is very easy.
  4. Signagelive (4)
    Jason Cremins and his team continue to punch well above their weight.  Here’s another company that plays extremely well in almost all of the verticals you can image – you could call them the swiss army knife of digital signage. Jason probably had far too much of a love-in a few years back for Samsung but he is one of the only industry CEOs who has seemingly got his cloud software strategy spot-on – deals with Samsung for SoC were followed by support for LG’s WebOS and Google Chrome OS and (hats off) he also got the hang of open source very early on.  His vision and his strategy will drive the business to new heights and we’d thoroughly recommend Signagelive for use in retail, QSR, hospitality, video walls, education, corporate communications and transport. Watch out for them to be one of the first to really get the hang of the ‘apps’ marketplace.
  5. Scala (6)
    Scala still has the best known brand out there in the industry. It is rightly the first software vendor that is chosen and written down, no matter what the RFP is for.  It’s a jack-of-all-trades and (still) master of most of them.  Caveat: despite it being the software that runs more digital billboards in the world that any other vendor we still wouldn’t choose it for an Ad Based Network – the investment in the ad technology that was needed to keep up with the likes of Ayuda and BroadSign just wasn’t there.  However, for perhaps EVERY other industry vertical you can possibly think of, it would be in the top three of any list. We use it a lot ourselves for our big video wall projects. Whilst, the current leadership and its board seem to see it’s focus and future being in retail, it is hugely popular in QSR, Employee Communications, Hospitality and Education.
  6. Amscreen†
    Proving that you no longer need to be a die hard software vendor to play in this space; Lord Sugar’s Amscreen – ostensibly an M2M acquisition that turned into a media company but is fast becoming one of the most important solutions providers in the UK has a major role to play in ad-based, retail , QSR, hospitality and corporate communications.  Unlike many of the software vendors here, Amscreen Digital Solutions can provide a full turnkey solution, offering a one-stop shop of hardware, software, connectivity, operations and even ‘media’ if you want it. If more of the Digital Signage Software vendors operated like Amscreen they’d all likely make more money.
  7. Barco’s X2O
    We’ve always loved Montreal based X2O and we’ve loved it even more since it was acquired by Barco.  X2O was always our favourite vendor for corporate communication style installs – especially anything involving the boardroom!  Pre-Barco acquisition, X2O always had a few hidden gems of installs of its own – some big retail and some hospitality rollouts that were either kept quiet or simply not publicised BUT with Barco behind them now we have seen a lot more product marketing emphasis on both the retail and advertising sectors.  Whilst Barco continue to push the product at running large billboards – quite simply something we would NOT do, the solution is perfect in retail and TRULY EXCELLENT in corporate communications.
  8. NEOCAST (from Real Digital Media) (3)
    Ken Goldberg and his development team have continued to beaver away down in Florida creating one of the best software solutions for QSR and Digital Menu Boards.  they’ve also (bizarrely – especially considering our earlier comments on A vs B) got a pretty good handle should anyone need a third opinion on Ad Based Networks.
  9. Net Display Systems PADS
    PADS is the best solution for Flight Information Display Systems (FIDS) and probably the most widely used as well BUT but it’s also good for corporate communications and of course (because of the FIDS connotation) pretty handy at Video Walls. NDS has very strong data connectivity features (you really can connect it to any data source, whether that be Microsoft Outlook, Excel, Facebook or Twitter with just a couple of mouse clicks.
  10. ONELAN (7)
    Great for education, good for retail and they’ve been busy innovating around room reservation as well.
  11. RMG Enterprise Solutions (nee Symon Communications, Inc.)
    Symon is back!  Well nearly anyway.  Pre-RMG Networks acquisition, Symon were the undisputed king of the contact centre and had an edge on many in corporate communications.  A confused takeover meant that good management and staff left and they lost their way.  With newly promoted to CTO, Rick Mattock now fully in charge, watch out for them to do what they should always have done = focus on corporate communication software like no-other!
  12. YCD Multimedia (8)
    YCD were pioneers in retail (and it’s not often you can say the word ‘pioneer’ in our industry with a straight face) and pushed the boundaries in how digital merchandising could be managed (and more importantly reported) with products like RAMP. With the acquisition of C-Nario in 2011 they also got hold of one of the early go-to companies in software video wall installations.  We’d happily recommend them for retail, large billboard and complicated video wall installations.
  13. Four Winds Interactive (10)
    Often accused of arrogance, FWi have actually built a nice business focussed initially in the casino and hospitality sectors but have more recently branched out (yes, their is a pun coming) with Retail Banking and retail as a whole.  FWi are one of the better full solutions’ providers out there – offering as they do content and network management as well as just software.
  14. Adflow Networks
    A
    dflow could do more to advertise some of the great stuff they do in Canada and parts of North America.  We’d use ‘em in retail and they seem especially good at kiosk interactions as well.
  15. DISE
    Swedish based DISE have a great business in retail in Asia but are much less known it would seem in Europe.  They are the masters of Digital Escalator Panels (DEPs) and we would thoroughly recommend them for complicated video wall installations as well.
  16. Reflect Systems
    Dallas based Reflect Systems have quietly gone about building up a solid business.  Rumour that they are about to acquire others won’t go away. Like FWi they’ve also built up a nice business in hospitality and in retail.
  17. Omnivex (9)
    Here is a good company and product that has historically undersold itself. But they are expanding their management team and product offering to strengthen their position in the industry. Omnivex is one of the leaders in data (or event) driven content which has applications in many industries. They have been around longer than most and have some mighty fine deployments around the world. They have some very impressive deployments around the world and are quite simply, one of the leaders in data-driven large scale video walls.
  18. Navori QL
    Bigger perhaps in North American than in Europe, Swiss based Navori, despite struggling with Francogeddon, have continued to make strides in retail, education and wayfinding.
  19. Nanonation
    Think Kiosks, think Interactive Digital Signage, think North America and you’ve got Nanonation.  We also like their creative arm but have yet to see them deploy systems anywhere outside North America (to be fair, that is true of many of the vendors on this list)
  20. Hiperwall
    Hiperwall, Inc. develops video wall software used by people in more than 50 countries around the world in the command and control, lobby and meeting room, education and entertainment markets. Hyperwall’s claim that their software is used to save lives, improve security, enrich communication, foster branding, improve sales, enhance instruction and enliven entertainment experiences is pretty close to the truth in most instances. It’s a flexible, hardware-agnostic, scalable, easy to use and affordable solution that enables organizations of any size to have access to video wall technology. It’s easily the cheapest way to throw millions of pixels at screens.
  21. Mermaid vTouch Pro
    Acquired by MultiQ in April 2015 these guys have probably been best known for their work in transport and the public sector.  If you want a screen on a bus, talk to them.
  22. Visix
    Wayfinding. Pure and simple. If you want a way finding or employee communications product then these folks are good.
  23. Grassfish
    Vienna-based Grassfish believes that it on its way to taking the lead in Europe. Many vendors, including a lot of our current and previous top tens, have seen them able competing for many of the same big deals. Grassfish primarily focusses on large projects in the retail, automotive and banking sectors and also provides nice solutions for corporate communications. Grassfish is likely your platform of choice if you need enterprise-grade features and true multi-device support (it has strong partnerships with Samsung, BrightSign, Cisco and others). Grassfish continues to grow in Europe, with an emerging presence in the US.
  24. ZetaDisplay
    If you are looking for a software solution in Scandinavia, the unrivalled vendor in the region (yes, despite Scala’s roots in Norway) is ZetaDisplay.  They out-PR everyone and pretty much a jack of all trades but with a specific focus on (and big wins in) retail, banking and supermarkets.
  25. NCR NetKey
    More famous for kiosk software than anything and with multipe NCR software acquisitions under its belt, NetKey just about manages to make it on our list of 25 software vendors we’d work with.  If you are serious about retail then they deserve a look especially if you want some form of kiosk integration as well.

There’s no room on our (recommended) list above for 121View, Acquire, Cayin, Cisco DMS (sorry we mean Appspace), ComQi, DGScreen (now in liquidation), Haivision’s CoolSign, MediaTile, Noventri, Park Media, Ryarc, Sony Ziris, WebDT, Wireless Ronin (err CRI) , 3M and many, many others but all have been considered at some point by ourselves.

After a product or company name indicates a current or past DailyDOOH advertiser (with product or company)

Statistically speaking if you are reading this post then you have most likely just Googleddigital signage software‘ or some combination of ‘top / best digital signage software‘ and are either looking for some help sorting through the hundreds of digital signage software offerings in the marketplace or looking to see where your own product stands in a search result.

Let’s start by saying then:-

  1. If you are putting together an RFI or an RFP then you should read, and take notice of this list. With only one or two geographic, or very specific vertical exceptions, if a vendor is NOT on this list you are probably wasting your time in even looking at them.
  2. If you are a network, our advice for you is to take a serious look at OpenSplash. OpenSplash is a free, multi-platform, open source media player that can be driven by any content management and scheduling system. You will still most probably need a CMS to manage all of your devices but starting here gives you flexibility in choosing a CMS (now and in the future it’s easy to change)
  3. If you are a screen manufacturer, take a serious look at OpenSplash – no other software vendor will create a media player uniquely suited to your own display hardware (except you! AND with OpenSplash you can write your own extensions to take advantage of your own hardware)
  4. If you are a hardware manufacturer (set top box, PC hardware or perhaps a supporter of OPS, take a serious look at OpenSplash – no other software vendor will create a media player uniquely suited to your own hardware (except you! AND with OpenSplash you can write your own extensions to take advantage of your own hardware)
  5. If you are a CMS vendor, look at supporting OpenSplash (see reasons #2, #3 and #4 above)
  6. If you are a CMS vendor, please check the Software Holocron (Digital Signage, Gesture, Kiosk and Touch) to make sure that (a) you have at least one entry and (b) that any entries (we need an entry for your company and for each product) give enough detail
  7. If you are a startup and believe that you too can write your own digital signage software, our advice to you is “Don’t Bother!”. There are more than enough products in this list already and hardly any of them differentiate themselves from each other. The industry needs innovation so please take a look at the real problems we face and put your minds to work solving those rather than re-inventing the wheel