NY Subway Stations Promote ‘The Secret Life Of Marilyn Monroe’

May 22nd, 2015

Gail Chiasson, North American Editor

If you are walking through any of Manhattan’s subway stations and Marilyn Monroe happens to flirt with you or, oh my, you notice her skirt blowing up (à la The Seven year Itch) as the subway rolls in, enjoy!

It’s all part of a campaign to promote Lifetime’s movie The Secret Life of Marilyn Monroe, premiering at the end of the month and currently using brand new interactive digital Out-of-Home ads in the New York City MTA subway. The campaign also involves print, TV and digital.

Developed by the Control Group’s Damian Gutierrez, associate partner, working with creative agency Horizon Media for Lifetime, the ad originally reminded me of the ads in the Swedish subway for hair care products where the model’s hair blows when the train comes in. However, the ads for the new Marilyn Monroe movie had something extra to contend with: the audio sensors.

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LED Trailer Shows Life Of Wounded War Vet During Fundraiser

May 22nd, 2015

Gail Chiasson, North American Editor

Sometimes it’s the small events that count.

vets wood 1On May 16, 2015, at the Davis Cattle Farm in the small southeastern town of Ringgold, Georgia, passionate souls joined together to show their support to help contribute to building a new home for Jason Smith, a war veteran who lost both legs and suffered other severe injuries in Afghanistan.

The aim of the event, at which country music superstar Aaron Tippin performed, was to money to build a home for wounded warrior Smith, his family and expected child. Others contributed in spirit via online contributions.

Gene Bishop, owner, G&K Sign, and an advocate of the wounded warrior project, was on site to explain his personal mission to help build awareness of the cause, while on an LED mobile digital trailer, Smith’s life was highlighted.

The digital sign, donated by Formetco Inc. of Duluth, Georgia, ran throughout the entire event showing personal photos of Smith, his family and a live video feed of the concert..

This is the second home built for wounded warriors by the Steps 2 Hope Foundation.

“It is both exciting and humbling to when groups of people work together to show their passion and humanity and to honor those who served,” says Jason Gribble, marketing director, Formetco.

Monday, May 25, is Memorial Day in the US, commemorating those in the military who served and died in various conflicts.

George Scheckel And Bryan Boehme Promoted At Christie

May 22nd, 2015

Gail Chiasson, North American Editor

Christie has announced two promotions within its senior sales and business development team: George Scheckel to the position of senior director of entertainment solutions – Americas; and Bryan Boehme promoted to director of location based entertainment – Americas.

George Scheckel

George Scheckel

Both will continue to report to Jeff Klaas, vice-president of sales – Americas.

“The combination of industry and technology knowledge brought to the fore by these industry veterans, coupled with their over-riding concern for customer satisfaction, made this a logical and easy decision, and I look forward to continuing my work with these two fine individuals,” says Klaas.

In his new role, Scheckel, who knows cinema, from the street to the screen, will guide and influence business development efforts and identify new market opportunities for displays and audio in digital cinema, giant screen cinema and home entertainment.

“I look forward to nurturing strategic relationships with industry stakeholders in the exhibition and content distribution communities, including Christie’s partnership with Dolby Laboratories Inc. in the rollout of Dolby Cinema,” says Scheckel.

At Christie, Scheckel has supported the business development of digital cinema, including VPF rollout and solution deployment plans across Asia, U.S. and Mexico. He was also responsible for sales management of the U.S. and the Americas as director of business development cinema – Americas. Scheckel has strong relationships with leading industry production, post-production, studio operations and exhibitors, as well as 21 years of experience in sales management and service operations from the telecommunications industry. He began his career at Christie in 2007 after an 11-year stint at digital cinema pioneer company QuVis, holding various titles including vice-president of digital cinema and business.

Bryan Boehme

Bryan Boehme

Boehme, who is attracted to location based entertainment,
has experience in the design and development of digital solutions for theme park and attraction entertainment, enabling the mainstream adoption of large-scale visual systems into the location base entertainment markets.

With this experience, Boehme will bring a much-appreciated value add to Christie accounts involved in location based entertainment, including several major studios, production companies and partners. He has a well-rounded insight into the emerging location based entertainment world and will use these experiences and relationships to help Christie understand the specific needs of the attraction entertainment industry, maximizing customer satisfaction.

“I have never stopped enjoying the challenges of my career and look forward to even more exciting opportunities in my new role,” says Boehme. “Christie has given me the tools required to pursue this very dynamic specialty market over the years and has provided our clients with spectacular support for the very best solutions for their attractions and exhibits over the years, and the best is yet to come!”

OOH Advertising Up 4.7% in Q1 2015

May 22nd, 2015

Gail Chiasson, North American Editor

Out-of-home advertising revenue rose 4.7% in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America, Washington, D.C..

logo oaaaThe revenue increase marks the industry’s 20th consecutive quarter of growth. OOH outperformed all other forms of traditional media, which as a whole were down, according to Kantar Media. The OAAA does not distinguish between OOH and DOOH, nor offer a breakdown of figures between the two.

“The first few months of the year reflected strong growth across all OOH formats and an increase in nine of the top 10 product categories,” says Nancy Fletcher, OAAA president & CEO. “OOH also significantly outperformed the GDP, beating it by over four percentage points.”

The nine revenue growth categories included Miscellaneous Services and Amusements; Retail; Media & Advertising; Public Transportation; Hotels & Resorts; Financial; Government, Politics & Organizations; Insurance & Real Estate; Communications; and Automotive Dealers and Services.

Ranked in order of OOH spending, the top 10 advertisers in the first quarter were McDonalds, Apple, Metro PCS, Verizon, Warner Bros Pictures, T-Mobile, Chase, Citi, HBO, and Samsung.

Among the top 30 OOH advertisers, those with increases greater than the OOH quarterly growth of 4.7 percent included (in order of growth): Charles Schwab, Cadillac, Microsoft, Google, Universal Pictures, Verizon, Warner Bros Pictures, American Express, New York State Lottery, T-Mobile, Samsung, Cox, Chick-Fil-A Restaurant, Geico, Metro PCS, HSBC, and Apple.

“The industry displayed broad strength with increases in the billboard, transit, and street furniture segments, which also reflects the growing importance of the digital platform and OOH’s ability to connect with mobile consumers,” says Stephen Freitas, OAAA chief marketing officer.

OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and Kantar Media (which is not adjusted to reflect changes in data sources), and member company affidavits. Revenue estimates include digital and static billboard, street furniture, transit, alternative, and cinema advertising.

Trinity Wandsworth w/ 4 Brand Partners

May 22nd, 2015

Maddie Cotterill

Ocean has expanded its premium London portfolio with the launch of two brand new digital screens in Wandsworth, its first out of home location south of the River Thames.

Trinity Wandsworth 3

Renault, Sky Sports, 3 Mobile and Heineken are the launch partners for Trinity Wandsworth which dominates a three lane gateway connecting south London to the affluent areas of Chelsea, Fulham and Sloane Square.

Featuring surround lighting which can be tailored to the creative, the 12.2m wide by 2.9m high screens are positioned to face commuters travelling in and out of London, generating 894,000 impacts per fortnight.

Ocean marketing director Richard Malton told us “Trinity Wandsworth is perfect for targeting commuter traffic with all the flexibility that digital advertising allows.

“Well connected to the prosperous areas of Chelsea, Fulham and Sloane the SW18 postcode is a stunning new London location to connect brands with younger, discerning, cosmopolitan audiences.”

The campaigns were booked through Kinetic (MindShare) for 3 Mobile; Talon (MGOMD) for the Renault Captur; Rapport (Mediacom) for Sky Sports Formula 1; and Posterscope (Starcom Mediavest) for Heineken.

New @ScalaInc EMEA VP Set 2 Be Announced

May 21st, 2015

Adrian J Cotterill, Editor-in-Chief

We understand that Scala are all set to announce who their new VP EMEA will be.

Ashley Flaska Leaves @NEC_Display

May 21st, 2015

Adrian J Cotterill, Editor-in-Chief

NEC Display Solutions’ Vice-President Marketing Ashley Flaska resigned this week and has, we understand from sources inside Itasca, Illinois already left the business.

Ashley had been with NEC since 2001, serving as Marketing Manager, Director of Marketing and for the last eight years as Vice President of Marketing.

Calgary Stampede Adds Mobile @NanoLumens NanoSlim LED Displays

May 21st, 2015

Gail Chiasson, North American Editor

Alberta, Canada’s famed Calgary Stampede, the largest rodeo in the world that annually draws approximately 1.2 million visitors features parades, stage shows, concerts, agricultural competitions and specialty events such as chuck-wagon racing, as well as typical rodeo events such as calf roping and bull riding.

nanol caeg 2This year, the 10-day ‘Greatest Outdoor Show on Earth’ will also feature something totally new: two NanoLumens‘ NanoSlim 6MM 16 X 9 HD LED display platforms, assuring grandstand crowds in the Agrium Western Center venue of the Stampede that they won’t miss a single moment of the show.

The portable NanoSlim displays will be moved to various locations within the venue, depending upon the type of events taking place any given day or night. Effortlessly suspended from a beam above the ground, the NanoSlim will portray live video, graphics and programmed information in a bright, easily visible image. These same screens will be used throughout the rest of the year, supporting conventions, expos and other events that make the Calgary Exhibition and Stampede Center one of the busiest event venues in Canada.

nano calg2“We did a lot of research for LED displays, because the Calgary Stampede has very specific needs that have to be addressed,”
says Mark Muench, events services manager for the Calgary Stampede. “I looked around and saw that NanoLumens displays were in a lot of the same kinds of major venues as the Calgary Stampede, such as Cleveland’s International Exposition Center.

“Also, weight was a crucial consideration for us, because the displays would have to be hung in multiple locations in the venue. The NanoLumens solutions were less than 500 pounds per rigging point, which was the lightest weight of any display available. So these screens were easy to hang and to move, offered excellent brightness, and were extremely cost effective. That made NanoLumens an easy choice.”

nanocalg3Muench was also pleased with NanoLumens’ customer service, from NanoLumens’ Quebec office, which he described as fast and responsive.

While the Calgary Stampede is still several months away, the two new NanoLumens displays are already getting a workout at convention and expo events taking place at the Calgary Exhibition and Stampede Center. Since March of this year, they’ve drawn compliments from event attendees for their brightness, vividness and visibility.

“They were used for the Calgary Comic Expo recently and we had a chance to compare the NanoLumens LED displays to a projector and screen they also used for that event, and there was no comparison,” says Muench. “The NanoLumens displays simply look phenomenal. The 6MM pixel pitch offers excellent resolution. They were just what we needed to capture the excitement of the Stampede, or any event here.”

AdMobilize: The New Player In The Beacon Sector

May 21st, 2015

Gail Chiasson, North American Editor

With beacons now beginning to play a prominent role in the digital signage world, it was great to meet both the team from Gimbal, already a strong player in the beacon market, and people from AdMobilize, the new up-and-comer in the market, when I attended the OAAA/TAB Conference and Expo in San Diego last week.

Rodolfo Saccoman

Rodolfo Saccoman

I had already interviewed Kevin Hunter, COO, and Keri Danielski, vice-president marketing and public relations, at Gimbal by phone recently, but it was nice to sit down and meet with them in person – especially easy since they are based right in San Diego..

I then had the opportunity to meet Rodolfo Saccoman, founder and CEO of the new AdMobilize. The three-year-old company is majority owned by Saccoman along with some unnamed angels plus Azoic Ventures and Rokk3r Labs, both Florida-based – and the company expects to be raising a Series A in a couple of months, because it has big plans and a lot of technological development underway.

“The company was born to solve how to quantify real world physical space data and how it converges to the online smart grid,”
Saccoman told us. “We want to be the Google of the physical world.”

That all sounds very highfalutin, but Saccoman has some solid ideas. His AdBeacons at the moment are bigger than the various beacons of Gimbal (used according to what is needed by the client). AdMobilize AdBeacons are about the size of an iPhone although lighter and thicker – partly because they are contain a camera for compiling data on the viewers, a GPS, an on board processor, Blue Tooth, a Wi-Fi connection and advanced object algorithms. They can plug into any digital billboard or traditional poster. Connected to an app and Wi-Fi, they convert into a smart hub.

“We use advanced algorithms regarding facial recognition and object recognition, and our technical people are working on our beacons soon being able to recognize brands,”
said Saccoman. “The AdBeacon camera takes multiple pictures per second and then we can run algorithms in real time. Of course, everything is private and anonymous.”

Saccoman’s earlier career was in marketing for The Breakers Resort where he build its digital footprint and then was a partner in building MyTherapyJournal.com, a platform for online therapy. (This latter won him investors during the first year of Shark Tank.)

“AdMobilize will be offering three more products within the next three months that all have tentacles into the DOOH world,” said Saccoman. “They are current being trialed in stealth mode. We have four patents pending and will be writing six more in the next four months. We have a staff of 30, spread between Miami, London and Bogota, almost all highly leveraged computer scientists and engineers. We are agile, fast and very focused.”

He says that his AdBeacon advantages are that they are easy to install; have a real-time dashboard; and can push ads based on the audience and measurement.

And while we weren’t allowed all the details, we know that his product is currently being used for measuring audience engagement by Coca-Cola in association with Havas.

AdMobiize has compiled a strong board of advisors, among whom are Mok Oh, former chief scientist at PayPal; Kurt Holstein, founder of Rosetta Digital; and Dr. Noel Elman, head of the Elman Research Group at MIT.

LG Electronics And CNN Airport Network Expand Transportation Digital Signage Alliance

May 21st, 2015

Gail Chiasson, North American Editor

CNN Airport Network and LG Electronics USA have announced a further expansion of their long-standing 10-year alliance with the installation of new flat-panel LG LED displays at San Diego International Airport this spring.

With this installation, LG digital signage screens are showing CNN Airport Network content at more than 25 airports in major cities across the US..

Also under way this spring are LG technology upgrades at a number of major airports including Houston George Bush Intercontinental Airport, Dallas/Fort Worth International Airport, and others. Altogether, more than 1,100 LG screens now serve more than 1,600 gates with CNN Airport Network’s 24/7 high-definition news, entertainment and sports programming.

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