DailyDOOH

DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, this week announced its return to the #CES2022 along with many of its leading members for the ‘DPAA CES Experience’.

The DPAA CES Experience is a series of events and opportunities for leading DPAA Members around the show. CES is the largest gathering of brands, media, tech and innovation in the world.

DPAA makes this show easier to navigate by offering its members floor tours, meetings with brands and senior agency executives, networking opportunities, dinners, receptions, and much more!

Barry Frey, President & CEO of DPAA told us “CES has always been at the forefront of media and technology,” said It’s important that we as an industry understand what’s coming up and how it affects Digital Out of Home, the DPAA member presence for the past seven years at CES always telegraphs to the larger advertising community that DOOH is a growing part of their omnichannel mix. We engage with serious decision makers and everyone comes away smarter about OOH and brand needs.”

DPAA runs ‘experiences’ during CES, Cannes Lions, has a presence at Advertising Week London and New York, London Digital Signage Week, DMEXCO, is a key partner during New York Digital Signage Week and at other global events.

For more information on the DPAA CES Experience, reach out to info@dpaaglobal.com.

Hivestack, the world’s largest, independent, programmatic digital out of home #AdTECH company last week announced the launch of an industry-first dynamic digital audio out of home (AOOH) partnership with Stingray, the leading global music, media, and technology provider.

Andreas Soupliotis, CEO & Founder at Hivestack told us “We are thrilled to be the first in Canada to facilitate audio out of home transactions programmatically, it was a natural fit to combine our technology’s precision targeting, ad serving and measurement tools with this emerging channel. Through this groundbreaking partnership we are expanding the definition of digital out of home, adding new formats and opportunities to reach audiences across the Country.”

The integration of Stingray’s proprietary streaming media player into Hivestack’s suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada.

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Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, last week launched a new Overhead Digital Network at Indianapolis International Airport (IND) as part of its planned, high-impact upgrade of digital displays. Lamar was awarded the advertising contract at IND on March 1st this year.

Brig Newman, Vice President & Senior Director of Airports for Lamar Advertising Company told us “Lamar’s wide array of digital and static airport advertising products generate new revenue streams for airports while providing brands with the opportunity to reach and engage consumers and business travelers”.

The set of four 9’x4′ double-sided LED displays line the moving walkways in two separate terminals, targeting both arriving and departing travelers as they move about the airport. These latest enhancements highlight Lamar’s redesign and overhaul of IND’s digital displays that include revamped 85″ Digital Baggage Claim displays and 85″ Digital Flight Information displays.

Omi Sahota, Director of Marketing for Media Resources Inc. said “The VISIONiQ TruView displays enable Lamar to offer advertisers greater access to the same physical space. Changing advertisements is now easy and can be done remotely with the OSSI content management system.”

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with over 351,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,800 displays.

Imediacenter, one of the largest digital in-store advertising network in France, has announced a partnership with Vistar Media to provide programmatic technology.

Chris Waterman, Global Marketplace Development at Vistar Media told us
“As we continue to expand in France and across Europe, we are always looking to bring on more unique inventory that buyers want to access. Imediacenter screens are uniquely positioned at this time with more people returning to retail environments and French buyers seeking to increase their investment in programmatic out-of-home”

Imediacenter will leverage the Vistar Ad Platform that encompasses the supply-side platform (SSP) and ad server.

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For 2022, the #CES2022 exhibit space will be configured into three main zones as follows: –

• Tech East: Las Vegas Convention Center (LVCC) This includes the new West Hall, but South Halls will be closed, Westgate, and The Renaissance. The West Hall will feature automotive tech exhibits and Digital Health will move into North Hall. To get from one end of the sprawling LVCC to the other, the Las Vegas Loop will be in operation.
• Tech West: The Venetian Expo (formerly Sands Expo) and the Venetian/Palazzo and Wynn/Encore Hotels. This venue will host a variety of exhibitors including start-ups (more on that later), photography, smart home devices, exercise tech, and a small number of high-end audio exhibitors**.
• Tech South (aka C-space): The Aria, Park MGM, Vdara Hotels. Tech South will have exhibits relating to entertainment content, social media, and social marketing

** Audio-only exhibitors have mainly left CES in recent years in favour of other regional shows (Axpona, T.H.E Show, CanJam, Pacific Audio Fest, and Audio ConLA, that provide more support and attendee appeal for their product category. CEDIA Expo is still the main go-to show for high-end home theatre and custom installation

Vistar Media has announced the launch of full operations in Singapore. Buyers can now use the Vistar demand-side platform (DSP) to plan and purchase digital out-of-home (DOOH) media programmatically, using data-driven audience targeting to run campaigns via open exchange or private marketplace deals.

Leading Vistar’s operations in Singapore is Franck Vidal, who joins the company as Director of Southeast Asia Sales & Partnerships. Vidal brings extensive experience in the out-of-home industry from both the agency and media owner perspective.

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Outsmart, the trade body for the Out of Home industry in the UK has announced that OOH revenue for July to September 2021 increased 63% year-on-year, generating total revenues of £270m.

Justin Cochrane, Chair of Outsmart, told us “Another strong rebound quarter and a positive outlook for next year. Out of Home continues to connect brands and consumers in ever more innovative and trusted ways”.

Digital Out of Home and Classic revenues increased by 69% and 53% respectively. Digital’s share of revenue was 64%, the highest since Q2 2020 and remains significantly higher than its pre-pandemic share (53% in Q1 2020).

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If you are big on industry twitter hashtags then you’ll need to know that next year it is:-

• #CES2022
• #NRF2022
• #ISE2022
• #IBC2022

… but #MWC22 and #infocomm22!

Our sister site aka.tv monitors event hashtags throughout the year and displays results publicly leading up to and during show times.

140 French startups will exhibit at #CES2022. Among the startups present, 24 come with the support of Business France and will bring together exhibitors from various tech sectors: IoT and wearables, entertainment, wellness, mobility, cybersecurity, machine intelligence, robotics, etc.

Business France and Team France Export will bring together eight French regions and three private partners: La Poste, EDF and Le village by CA, for a total of 140 companies in Tech West, the Venetian Expo, under the French Tech banner.

The 24 who come with the support of Business France were selected by a jury of experts for the innovative nature of their product with the goal of meeting potential customers and investors looking for the latest market trends in various fields.

Christelle Peyran, Head of Tech at Business France said “To help French winners qualify their meetings on-site or online, Business France organizes coaching sessions ahead of the CES. Because this kind of operation requires preparation. Efforts are focused on actions that optimize digital relationships. startups will be able to meet the demand for innovations”.

Some of the innovations presented by the French this year, include; Daan Technologies who will introduce its Bob connected mini dishwasher for the US market, Lify Air, who will showcase a technology that detects pollen in the air, Tali Connected, who will offer a smart helmet that improves motorcycle riding safety, and Venym, who will feature their high-performance sim racing pedals.

Mike Finegan has joined Firefly as Digital Account Director.