Every day is beer batter chip day according to McCain, who have engaged APN Outdoor’s Elite Screens across the eastern seaboard for their latest campaign, encouraging Aussies to make every day special with Beer Batter Chips.
McCain have utilised multiple creative variations for each day of the week which are fed in automatically through APN Outdoor’s integrated serving platform, adding a personalised element to the message. The campaign was created in conjunction with media agency, Carat, and out of home specialists, Posterscope.
Mark Fairhurst, GM of Sales- APN Outdoor, told us “This campaign effectively uses simple digital capability to increase cut-through. Integrating contextual relevance into a brand’s message; be that related to the location, weather, time or as in this case the weekday itself, adds another element of relatability, and as a chip-lover myself I would have to agree with the sentiment that every day is indeed Beer Batter Chip day.”
APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leader in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.