New ‪@CES ‬#CES2020 Policies

July 16th, 2019

Andrew Neale

The Consumer Technology Association (CTA) announced this week new and updated policies for #CES2020, a new curated ‘Innovation for All’ programming track, a strategic partnership with Shelley Zalis, CEO, The Female Quotient, what amounts to a ban on so-called ‘booth babes’ and a Sex Tech track.

Karen Chupka, EVP, CES told us “CTA is committed to evolving and continuing to create an experience at CES that is inclusive and welcoming for everyone. We worked with a number of external advisors and partners to update and improve our existing CES policies.”

The policy updates for #CES2020 include:

  • Sex Tech: CES 2020 will include tech-based sexual products on a one-year trial basis as part of the Health & Wellness product category or in the Health & Wellness startup area of Eureka Park. Products must be innovative and include new or emerging tech to qualify.
  • Dress Code: Booth personnel may not wear clothing that is sexually revealing or that could be interpreted as undergarments. Clothing that reveals an excess of bare skin, or body-conforming clothing that hugs genitalia must not be worn. These guidelines are applicable to all booth staff, regardless of gender. In addition, the existing CES ban on pornography will be strictly enforced with no exceptions for CES 2020.

CTA is committed to the best attendee experience at CES 2020 and has several new initiatives: –

  • Partnerships: The Female Quotient (The FQ) will be the official Equality Partner for CES 2020. CTA will work with Shelley Zalis and her team to advance gender equality. The FQ Lounge will be an official part of CES, that will serve as “the unplugged space for panel conversations to advance equality.”
  • Programming: A new, curated “Innovation for All” track will take place each day on the CTA Stage, as well as on the CTA Startup Stage in Eureka Park. Programming will include sessions with senior diversity officials on the business case for diversity. CTA’s Diversity and Inclusion team will also curate a diversity roundtable and reception at CES.
  • New Opportunities: Following a successful pilot program, the Faces of Innovation: Entrepreneurs Edition startup program will offer women and underrepresented entrepreneurs the opportunity to exhibit in Eureka Park through a grant and free exhibit space.

CES has also developed easily accessible modes for attendees to make suggestions or report concerns to CES management, including safety issues or concerns in connection with the Code of Conduct.

#CES2020 will run Jan. 7-10, 2020, in Las Vegas.

Daktronics Joins @DPAAorg

July 16th, 2019

Andrew Neale

DPAA, the leading global organization working to drive out-of-home into its digital future, announced this week that Daktronics (NASDAQ-DAKT) has joined its membership ranks.

Barry Frey, DPAA President & CEO, said, “Daktronics is at the forefront of the exciting digital display innovations that are happening in the out-of-home industry all around the world. We are delighted to welcome them to our member community and to having their voice at the DPAA table.”

Daktronics, based in Brookings, South Dakota, helps its customers impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital advertising displays, audio systems and control systems in sport, business and transportation applications. The company’s screens include high profile installations in locations such as Piccadilly Circus in London, Livat Shopping Mall in Beijing and on Morgan Stanley’s headquarters in New York.

oOh! Puts Advertiser In The Driver’s Seat

July 16th, 2019

Tristan Cotterill

oOh!media has developed an innovative platform that enabled New Zealand’s biggest auction and classifieds site to dynamically deliver real time advertising on digital Out of Home inventory from their work desks.

For advertiser Trade Me, oOh! in collaboration with MBM, gave the country’s largest online marketplace, which has 600 million interactions annually and over 7.5 million listings, the ability to produce and exhibit advertising across oOh!’s network of digital Out of Home formats in real time from their office to ensure immediacy in their content and demonstrate the scale of the Trade Me platform to consumers.

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New ‪@JCDecaux_UK ‬Heathrow Rail Advertising Portfolio

July 15th, 2019

Adrian J Cotterill, Editor-in-Chief

JCDecaux Airport, in partnership with Heathrow, have completely redeveloped the Heathrow Rail advertising portfolio. The investment has funded a predominantly digital offering, presenting advertisers with the opportunity to showcase their brands on a range of state-of-the-art digital screens, reaching the entirety of the highly desirable Heathrow Rail audience.

Fraser Brown, Retail Director at Heathrow told us “We have worked closely with JCDecaux throughout the redevelopment of the Heathrow Rail advertising portfolio, and we are delighted to see this premium opportunity go live. Heathrow is a sought-after environment for advertisers, and we hope this redevelopment expands the offering for brands to communicate with our passengers.”

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Margaritaville Resort Orlando Makes Waves With ‪@SNAdisplays

July 14th, 2019

Adrian J Cotterill, Editor-in-Chief

Jimmy Buffett’s newest vacation attraction Margaritaville Resort Orlando has celebrated its grand opening with cutting-edge digital display technology from SNA Displays.

The sprawling destination resort located just south of Orlando in Kissimmee is the latest amusement park property to utilise digital displays as a way to attract and engage visitors.

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Luton Airport Improved w/ @Signagelive

July 14th, 2019

Adrian J Cotterill, Editor-in-Chief

In 2018 London Luton Airport (no where near London by the way) completed a GBP 160 million transformation designed to elevate the airport’s passenger experience through a contemporary terminal extension, new luxury retail area and cutting-edge digital signage network.

This year, Luton Airport celebrated its 80th birthday. The airport has grown from a small municipal airfield to a major international airport serving 150 destinations in Europe, Africa and Asia. 15.8 million travellers passed through the terminal in 2017, resulting in an 8.6 per cent growth on the previous year, which is predicted to increase to 18 million passengers annually by 2020.

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New Ocean Outdoor Study Reveals Brand Building Power

July 12th, 2019

Adrian J Cotterill, Editor-in-Chief

Neuroscience research released yesterday demonstrates how full motion digital out-of-home campaigns which use enhanced technology are eight times more impactful than creative content carried by static displays.

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences, establishing a clear hierarchy in out-of-home sites and a new effectiveness index for creative advertising.

The fourth wave of Ocean’s Neuroscience research programme analysed brain response to four different forms of interactive content which combined full motion with additional DOOH functionality including wi-fi, live streaming, augmented reality and social media interaction.

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Norm Chait Joins @UbimoInc

July 12th, 2019

Adrian J Cotterill, Editor-in-Chief

Former Mediavest exec Norm Chait has joined Ubimo as Head of Practice for OOH Solutions.

Norm served as SVP and Director of OOH and Local Investment at Spark Foundry, and in sales and marketing consultancies at Vector Media and Screenvision Media.

Tracy Barrow joins Philips Professional Display Solutions

July 12th, 2019

Andrew Neale

Former Peerless-AV sales manager Tracy Barrow has joined Philips Professional Display Solutions as a key account manager, based in the north of the UK.

Before joining Peerless-AV in 2014, she worked for Optoma for several years.

Adam Cadwallader Joins @XTD_Group

July 12th, 2019

Adrian J Cotterill, Editor-in-Chief

Super smart, super nice (well for an Aussie anyway) industry veteran Adam Cadwallader has joined the digital transit media company XTD Limited (ASX: XTD) as Chief Executive Officer and Managing Director, succeeding interim CEO Jason Byrne effective August 1, 2019.

We understand that the XTD board has completed (in our opinion, a much needed) review of their business and opportunities, which has led them to believe that the future direction of the business should be led by an experienced Out of Home and media executive. They are quite simply not wrong and can have chosen no better than with Adam Cadwallader.

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