How Christie’s Showroom Got a @PeerlessAV Custom Direct View LED Video Wall Solution

February 24th, 2017

Andrew Neale

In late 2015, Christie Digital Systems began redesigning its customer showroom in New York City. The company was specifically looking for a solution that allowed them to showcase and demonstrate its direct view LED displays in an appealing way to customers, dealers, and partners.

ChristieExpLab NYCThanks to Christie Experiential Network’s Executive Vice President, Global Media, Kevin Romano we used the studio here for ‘AVNation Live from the CEN Studios’ which took place Wednesday October 26, 2016 during New York Digital Signage Week, Ed.

Located in a small facility that operates Christie’s digital advertising network, Christie’s project had specific requirements, namely, the company wanted to fit as much technology in the space as possible. With limited space and the uneven structures that NYC is notorious for, Christie’s technology selections were crucial. Christie needed a way to soundly install an LED video wall that offered the flexibility of allowing easy access to the backs of displays for demonstration and service, while also maintaining a clean design to showcase the different display pixel pitches.

After the due diligence of much research, Christie selected Peerless-AV for the project. A major piece of this selection was due to Christie’s withstanding relationship with Peerless-AV. Peerless-AV had many times over proven it not only makes excellent products, but also addresses challenges correctly, always delivering on set goals and thoroughly assessing projects to find solutions that work. Moreover, Peerless-AV’s solution fit the tight parameters of this project.

According to Scott Welsh, CTS-D, Senior Solutions Architect, Project Fulfillment, AV Systems, Global Professional Services, Christie Digital Systems, “Our longstanding relationship with Peerless-AV strongly aided in choosing them as a partner for this project. In my over 30 years of experience in the business, the relationships I hold with partners and their follow through are critical indicators of the success we will have when working with them. This decision has again proven true when working with Peerless-AV.”

For the project, Peerless-AV developed a custom Direct View LED Pivot Mount to hold the Christie Velvet Merit series display in a 7×5 configuration. Due to the high weight of the mount and LED displays (1,000 lbs. in total), and the fact that the wall structure was still to be determined prior to installation, the mount was designed to transfer as much of the load to the floor as possible. To do this, Peerless-AV designed a wall plate that attached to the four studs, as well as the floor. Peerless-AV also placed heavy-duty shock absorbing casters to support the load as the video wall pivoted open and closed. The pivoting feature was necessary to provide rear service access to the LED display.

Located in an older Manhattan office building, Christie’s office caused numerous concerns and challenges, including working around existing items, the weight that the walls could bear, and the unevenness of the floors. As the location for the installation was a demo facility, Christie was also concerned about the costs associated with the project.

The structural frame of the custom Direct View LED Pivot Mount arrived in four easy to assemble sections. This allowed the mount to be delivered through the elevator system of the older building. Additionally, the LED adapters on the mount provided depth adjustment, which meant the installer was able to quickly and easily ensure that the video wall was straight and plumb.

Beyond the structure of the wall mount, installation of LED displays is a common challenge in itself. First, the LED pixels are extremely delicate. Further, to showcase its line of displays, Christie’s wall mount would need to incorporate displays of different pixel pitches. Ensuring the wall appeared even despite varied depths of the LED displays was a must.

Peerless-AV began installation in October 2016 and in total, the installation took three days to complete – as a result, Christie’s NYC showroom now showcases 35 LED displays in a 7×5 configuration. The custom solution has improved the servicing of the displays and increased sales for Christie.

The mount has been able to meet Christie’s needs for showcasing its varied line of displays, with the ability to feature five different pixel pitch solutions (columns 1-3 = 1.5mm pixel pitch, column 4 = 1.9mm pixel pitch, column 5 = 2.5mm pixel pitch, column 6 = 3.0mm pixel pitch, column 7 = 4.0mm pixel pitch).

While LED displays can be confusing to many, the video wall set-up allows Christie to easily educate its customers on these types of displays.

Scott Welsh told us “LED technology is still relatively new to consumers. With this video wall, we are able to help our customers visually see the differences in pixel pitches by standing back and looking at the different options side by side, making purchasing much easier for them. This solution has been a great tool for our sales team.”

Peerless-AV, a Peerless Industries, Inc. company, is a leading designer, manufacturer and distributor of audiovisual solutions. From its award-winning mounts and wireless audio systems to indoor/outdoor kiosks and the industry’s first fully sealed outdoor displays, Peerless-AV has aimed to fulfill both integrators’ needs for ease of installation and service, and end-users’ dreams in residential and commercial applications for the last 75 years. Based in Aurora, IL, Peerless-AV manufactures over 3,600 products that serve original equipment manufacturers, commercial integrators and consumer retailers in 22 vertical markets through direct sales representatives and authorized distribution.

Dan Horgan Joins JohnRyan International

February 24th, 2017

Adrian J Cotterill, Editor-in-Chief

Former RMG Networks Managing Director Daniel Horgan has joined JohnRyan International as Managing Director.

OUTFRONT Media Begins ON Smart Media Platform Deployment in Greater Boston Transit System

February 23rd, 2017

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media Inc. (NYSE: OUT) announced this week the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming events in the Boston area.

OUTFRONT was awarded the MBTA contract late last year and began delivering advertising within the MBTA in December.

Andy Sriubas, OUTFRONT Media’s Executive Vice President, Strategic Planning & Development told us “Copley Station is located in the heart of Boston’s restaurant and shopping district, making it the perfect starting point for the system’s digital transformation. Our platform will provide the MBTA, advertisers, and other content providers with the tools necessary to earn the attention of Boston’s Back Bay residents and tourists alike. Together with MBTA, we are focused on bringing Boston riders next generation communications and network capabilities.”

The Copley Station deployment is the first step in the larger scale roll-out of the ON Smart Media platform with MBTA. Full deployment throughout the MBTA’s subway and commuter rail stations will begin in Summer 2017, and is expected to be completed by the end of 2018.

The ON Smart Media vision brings new creative capabilities to brands through full motion video, apps, social media, and more. The MBTA deployment joins a growing network of On Smart Media digital screens in the Washington Metropolitan Area Transit Authority’s (WMATA) metrorail system in Washington DC, CityLights in Minneapolis, and in several New York subway stations.

Over the past 80 years, OUTFRONT Media has operated a best-in-class transit advertising solution and currently sells advertising for over seventy transit authorities including Los Angeles, New York, Washington, D.C., Atlanta, Detroit, and Miami.

Talon the No 1 Best Small Company in Sunday Times ‘Best Companies’ List

February 23rd, 2017

Maddie Cotterill

Talon has been ranked Number 1 in the prestigious and highly contested ‘Top 100 Best Small Companies List’, run by The Sunday Times (this is the second year running that they have been ranked in the top ten – last year they were ninth).

sunday times best companies to work forThe award comes after much dedication towards internal people initiatives at Talon; from the refinement of working practices, to improving the work-life balance of staff members and to creating a positive and open company culture for all. All of which has accumulated in Talon’s overall BCI (Best Companies Index) increasing by 10 points and 90% of teams scoring a higher engagement score year-on-year.

Talon’s People Manager, Mapara Syed Fernandez told us “We’re overwhelmed by this achievement. To improve year-on-year in this prestigious listing is testament to the ever supportive and rewarding range of developmental and wellbeing initiatives we have rolled out and continue to introduce here at Talon. Whether it’s being bold and instilling a no-email policy after 7pm or pioneering new feedback tools, we are always striving to place our people at the heart of our business.”

Steve Bond, Managing Partner at Talon added “We’ve put a lot of effort into achieving this fantastic recognition and making Talon one of the best media companies to work for. I’m particularly pleased that we have both improved significantly on last year’s performance and to reach the Number One spot is brilliant.”

In addition to the ranking, Best Companies described Talon as ‘extraordinary’ as well as giving a three star accreditation – the highest possible award.

The Sunday Times Best Companies list is now in its seventeenth year – with many employers and industry bodies recognising it as the gold standard indication for excellent working environments and positive company cultures.

IAB Data and Innovation Conference

February 22nd, 2017

Russ Curry, Ministry of New Media

The Internet Advertising Bureau (IAB) UK is holding a full day Data and Innovation Conference at the British Museum in London on Wednesday March 15, 2017.

IAB Data and Innovation Conference

We’re told that the conference will look at some of the best data and technology enabled opportunities for brands such as AI, targeting, how social automation brings scale for marketers and the exciting possibilities offered by mobile when coupled with outdoor advertising.

Speakers include Ben Maher, sales and partnerships director at JCDecaux; Emma Hargreaves from Kantar Media; Marco Bertozzi, Spotify’s vice president for Europe and Michael Bevans, global director of sales trade marketing at Yahoo.

The IAB’s senior programmes manager, David Frew told us “With the rise of data-led marketing, we’re pleased to be evolving our successful annual RTA conference into our first Data and Innovation Conference. As of 2015, 60% of display was being traded programmatically in the UK and this is only going to keep increasing. We at the IAB want to help our members and the wider industry make the most out of this trend, which is why this conference is a must-attend for brands, agencies and publishers.”

Tickets can be purchased here.

New @DSFederation Committee Chairs

February 22nd, 2017

Maddie Cotterill

The Digital Signage Federation has just announced Committee Chair appointments for 2017. In addition to the DSF Executive Committee, which is comprised of it officers and immediate past Chair, led this year by 2017 Chairman Richard Ventura, there are four volunteer-led committees responsible for overseeing the work of the DSF, which recommend programs and policies to the Board of Directors, including:

Membership Committee

  • Len Dudis, CIO, Director Corporativo T.I.,Grupo Vidanta
  • Sandi Stambaugh, Vice President, Product Management, Synnex Corp.

Education Committee

  • Paul Fleuranges, Vice President, Corporate Communications, NYC Transit Authority
  • Ryan Cahoy, Managing, Director, Rise

Advocacy & Outreach Committee

  • Oliver Vagner, Senior Director Data & Analytics Solution Group, NCR
  • Brian McClimans, Vice President, Global Business Development, Peerless-AV

International Committee

  • Richard Ventura, DSF 2017 Chairman
  • Dirk Hulsermann, Chairman DSF Europe

Respective committee co-chairs are now expanding these committees for the purpose of attaining a better cross-section of participants to help plan and work toward the organization’s goals for 2017.

Volunteers are welcome. To become involved or to find out more about the direction one or more committees will be taking, please contact DSF Executive Director Brian Gorg at bgorg@digitalsignagefederation.

Global DOOH INSIGHTS at #dse2017

February 22nd, 2017

Adrian J Cotterill, Editor-in-Chief

As part of the Digital Out-of-Home Strategy Summit which takes place Tuesday, March 28, 2017: 9:00 AM – 5:00 PM ahead of #dse2017 proper we’re hosting a Lunch and Learn session from 11:30 AM – 1:00 PM entitled Global DOOH INSIGHTS.

dooh_strategy_summit_2017_logoNot only will attendees to the day-long summit get fed at this time, they will also receive DOOH Insight, Knowledge and Opinion from expert speakers who will cover Europe, Australasia and the Americas.

I will chair three industry experts, namely Dirk Huelsermann, Managing Partner, DeBere Capital Partners; Adam Cadwallader, Group Director, oOh! Media and Rob Winston, The Winston Research Group (shown below left to right). We will discuss the DOOH industry globally – first looking back ten years, then at the current state of DOOH in each geography and finally looking forward to see what the next few years may bring.

TDIC2016 - AJC, Dirk Huelsermann, Adam Cadwallader, Rob Winston

For anyone interested in learning about the differences in DOOH in Europe, Australasia and the Americas and the vagaries of each geography this is a MUST ATTEND session.

Like any well prepared panel, we’ve already met (the picture above was taken during #NYDSW) and we’re already planning on how we can wow the audience and impart as much wisdom as possible in the shortest amount of time!

Global DOOH INSIGHTS
Digital Out-of-Home Strategy Summit
Tuesday, March 28, 2017: 9:00 AM – 5:00 PM
Session Type: CONFERENCE
Session Number: DOOH

The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, covering what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses present and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning.

This Year’s 2017 CEO Spotlights

February 20th, 2017

Maddie Cotterill

Our monthly CEO Spotlight series continues into 2017, with Clear Channel Outdoor’s Scott Wells up this week, and then, the last Friday of every month (in no particular order) we have; Core Out of Home’s Umut Senol (formerly Clear Channel Turkey), Dynamic Outdoor’s Brandon Newman, Val Morgan Outdoor’s Anthony Deeble, PRN’s Kevin Carbone, Elonex Outdoor’s Nick Smith, Multimedia Outdoors Portugal’s Vasco Perestrelo, Kong Outdoor’s Ross Barrett, Go2Digital’s Edin Pasalic and Grandi Stazioni’s Stefano Mereu.

All previous CEO Spotlights (and we have almost 10 years’ worth now) are available online (click here), as well as in print: –

A more pictorial look at this year’s featured CEOs’ networks will be available in print in DOOH INSIGHTS: Volume 6 which will be published at the end of September in time for various UK upfronts and New York Digital Signage Week.

Free @Futuresourcer #ISE2017 Show Report

February 20th, 2017

Andrew Neale

Futuresource Consulting have produced a free show report giving a snapshot of the leading display product launches at #ISE2017.

You can download it here.

Where is Your #SmartCities Opportunity?

February 20th, 2017

Adrian J Cotterill, Editor-in-Chief

Ahead of publishing the full agenda for The DailyDOOH Media Summit, which takes place Tuesday May 9, 2017 in its usual place, the BAFTA, during London Digital Signage Week we met up with one of our regular speakers, Personal Cities‘ President Sandra Baer to discuss what was behind her presentation at the event.

Your Smart City Opportunity

Sandra started off by saying that “The digital world we live in is moving so fast that, truthfully, none of us can fully adapt to the latest innovations before the next ones appear. As for cities, they are in a continuous cycle of renewal and reinvention and are always in need of guidance when it comes to transformation – digital or not!”.

We’ve long challenged Sandra on the question of how the Out of Home industry can really help city leaders strengthen engagement and citizen participation, and she told us that the aim of her presentation – entitled “What’s The Future for Cities and Where is Your Smart City Opportunity?” aims specifically to address that.

She continued “I believe that all of you [the out of home industry] can help cities compete, connect and collaborate in totally new ways and this will produce attractive places to live, work and play. Not only that but the media world in general will help identify new opportunities for cities”.

Sandra is just one of the super-smart speakers at events during London Digital Digital Signage Week. Watch this space.

You can #ff @sandrambaer here