DailyDOOH

Not many folks may have noticed but during England’s FIFA World Cup warm-up game played at Elland Road stadium in Leeds on Thursday June 7, 2018 the UK Football Association (FA) deployed ‘Virtual Replacement Technology’ on the LED perimeter signage to target different worldwide broadcast audiences.

This meant that the advertising seen on the stadium’s LED perimeter boards during broadcast coverage was completely different to that in the stadium AND different in each targeted territory across ITV’s domestic coverage and the World Feed.

It was delivered for The FA by domestic rights holder ITV in partnership with Supponor, a company that has pioneered digital billboard replacement (DBR) technology, together with stadium technology specialists ADI. The partnership between the two companies to integrate Supponor’s virtual advertising replacement and ADI’s digiBOARD technologies is now rolling out further across top tier sports markets we are told.

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According to ESPN, 3.2 billion people, nearly 47% of the world’s population tuned into the World Cup in 2010, and 2014.

In readiness for this year’s tournament which kicks off today, Screenfeed has added two limited-time products to its standing library of 100+ digital content offerings – both feature multiple language options, enabling network operators everywhere to connect with followers of what is the biggest single-sport event in the world.

The Match Results, which include group play, and bracket play graphics, will be available in six languages: English, Spanish, Portuguese, French, German, and Arabic. The

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Kinetic is helping build World Cup fever in the UK with the launch of a major national advertising campaign for radio network talkSPORT.

The digital-only campaign launched June 14 to coincide with the official opening of the FIFA World Cup 2018 in Russia (ending on June 28). The campaign will run throughout the group stages of the tournament and will highlight talkSPORT’s All Day & All Night proposition and the station’s live coverage of every single World Cup match.

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Japanese sushi and bento restaurant chain, Wasabi who we understand used their own in-house digital signage solution on early trials have now chosen Signagelive to digitise its menu boards across seven of its London locations.

Aferdita Qesku, Director of Sales, Signagelive told us “It’s simple to maintain, cost effective and a time saving solution. The end result for Wasabi is a representation of how careful consideration of client requirements and technical understanding of both hardware and software has come into play to deliver on client needs. Pioneer have worked with Signagelive now for a good few years and it shows in all of their client integrations”.

Pioneer Group installed all of the displays across five of Wasabi’s concession stores in partnership with Marks & Spencer and two Wasabi stand alone stores and specified LG’s 86” 86BH5C Ultra Stretch displays across the majority of locations, installed in pairs in a landscape formation or back-to-back with a single portrait display in the new store at West One Shopping Centre. West One’s counter features a six screen 47” LG 47LV35A narrow bezel video wall, while the Pantheon Oxford Street Marks & Spencer store features a smaller three screen 43” LG 43SM5KD display.

DPAA, the leading global organization for everything digital out-of-home, has announced that HERE Technologies has joined its membership ranks.

HERE Technologies is an Open Location Platform company that enables people, enterprises and cities to harness the power of location. The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world.

Barry Frey, DPAA President & CEO, told us “HERE has developed some tremendous location and mapping technology that has great value to the digital out-of-home industry. We welcome them as members and look forward to helping them immerse themselves in the DOOH space.”

Hervé Utheza, Head of Media, Advertising & Telco at HERE was quoted as saying “We live in a digitally connected world where consumers expect tailored services at the right time and place. At HERE, we specialize in providing location data and services for the companies dealing with audience segmentation, location targeting and campaign attribution. We are excited to join DPAA, engage with its impressive membership base, and offer the DOOH marketplace the value of our location platform and services.”

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign.

In 2018, the following companies have joined the DPAA; Accretive Media, Adomni, Atedra, BevTV, FrontRunner, i.tellio, Linkett, Media City Ads, MediaMath, MEREO, Simpli.fi, SNA Displays and Digital Experiential Media Network

Talon is relaunching its internal proximity planning team as Talon Compass, reflecting a changing Out of Home landscape that brings more efficient, intelligent, data-led and accountable planning and buying OOH to clients requiring a more bespoke or hyper-local service.

Talon’s Head of Compass, Jo Fisher told us “Talon Compass is not just about proximity planning but about creating more bespoke geographical targeted campaigns. Sharper targeting and more efficient processes using better data will ensure our campaign budgets work even harder for clients. We have become even more sophisticated at targeting audiences using data and tools, but we are no longer just about planning OOH for retailers. Location and geography describe what we do but we are adding greater speed of response into all our planning, particularly using Talon’s Plat>O platform to drive smarter use of data and enabling media owner availability data to deliver solutions more quickly and more intelligently across both classic and digital OOH strategies”.

Talon Compass will provide a full service offering to clients and agencies in the retail space and beyond. The team will be more data-focused facilitating geographical and location planning, but ensuring client budgets work harder as we navigate change in OOH.

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During #InfoComm18 last week, you would have been able to find us in the Central Hall on the NEC Display Solutions stand C1864. Here we conducted short five minute interviews with the show organisers, key NEC execs, the current and new (in 2019) Digital Signage Federation chairmen, all of SCN Magazine’s #SCNtheNine and various other industry luminaries.

(Shown above) The broadcast backdrop showed all of last year’s interviewees from Orlando, FL during #InfoComm17.

The short five minute interviews with the show organiser AVIXA’s CEO David Labuskes, key NEC Display Solution execs Todd Bouman and Jennifer Cheh, the current and new in 2019 Digital Signage Federation chairmen: Richard Ventura and Spencer W. Graham, II MBA DSC, various other industry luminaries including Manolo Almagro, Laurie Englert, Debra Simmons, Sandi Stambaugh, Jon9, Mara Alinea, Gary Kayye, and thanks to Megan A. Dutta all of SCN Magazine’s #SCNtheNine: Alesia Hendley, Kaleo Lee, Luke Jordan, Emile van de Coevering, Elizabeth Newton, Scott Kelly, Dan Barron, Hailey Klein and Chase McCloud can all be found here.

(Shown above) NEC Display Solutions of America’s Chairman, President & CEO, Todd Bouman

We carried out 21 interviews in total over the three days: 13 male and eight female. You can #ff them here – ladies first: @ElizNewton @PSNI_Hailey @thesmoothfactor @legrand’s Laurie Englert @avatar_plus’ Debra Simmons @NEC_Display’s Jennifer Cheh @SYNNEX’s Sandi Stambaugh @HuddlyInc’s Mara Alinea and the men: @Escapation @LukeJordanEAVI @_sdkelley @Kaleoiini @chasemccloud @DSFederation’s @NEC_RV @manolo_almagro Jon9 (only in Instagram) @rAVePubs’ @gkayye @InfoComm’s @davidlabuskes @NEC_Display’s Todd Bouman.

(Shown above) NEC Display Solutions of America’s VP Marketing Jennifer Cheh

(Shown above) Huddly Inc.’s Mara Alinea

JCDecaux SA (Euronext Paris: DEC) has announced the launch of VIOOH (pronounced ‘View’ for anyone who is interested), is described as a global independent automated planning and trading platform that designed to accelerate growth of Out-of-Home and connect the industry to the programmatic digital ecosystem.

The new CEO of VIOOH is Jean-Christophe Conti. He brings a wealth of experience to the business, having been the Vice President Global Partnerships at Yahoo from 2010-2014 and the Vice President EMEA at AppNexus from 2014-2017. He will be responsible for the global development with a remit to develop the leading edge trading platform for Out-of-Home. He told us “The opportunity to join a future facing business that is committed to the development of a global digital Out-of-Home platform was too good an offer to turn down. The VIOOH independent platform will offer existing buyers and new advertisers a frictionless and transparent experience for automated Out-of-Home and programmatic Digital Out-of-Home transactions. The future for Out-of-Home is tremendously exciting and the VIOOH platform will contribute to accelerate growth of the medium. In this context, and in order to position VIOOH as the industry preference, we welcome all media owners to join the platform.”

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US solutions provider Diversified, who specialise in a range of areas including digital media, broadcasting and electronic security.
has acquired UK audiovisual reseller Digitavia, it’s first acquisition in Europe.

Diversified will be adding to its current four AV divisions which will be run by Darren Pitt, Digitavia co-founder and sales and marketing director.

Daryl Clarke, Digitavia co-founder and MD will report into Kevin Collins, Diversified’s president and COO.

Diversified’s founder and CEO, Fred D’Alessandro was quoted as saying “In today’s global economy, overseas expansion is a necessary step in continuing our strategic plan and success. Having successfully partnered with the Digitavia team on multiple projects in the past, The decision to combine our companies and bring them into the Diversified family was a natural fit.”

The Egham-based AV reseller specialises in supplying and installing audiovisual equipment for business events and conferences and we understand that Digitavia’s global meeting room deployment offering was one of the key reasons for the acquisition.

Campsite Global Inc. announced last week that MaxTV Media, a well established network of high-quality interactive touch screens in residential condo buildings, has added their inventory to the Campsite platform. MaxTV has been working with properties to deliver customized digital communications to residents complimented by advertising. MaxTV has a solid footprint in the GTA and Ontario markets, making their inventory an undenialble asset to help Campsite buyers reach premium audiences in Residential environments.

MaxTV delivers relevant content daily to thousands of customers in locations that fundamentally drive readership and promote call to action. As a provider of helpful daily info, like weather, traffic or management notices, MaxTV strives to provide simple and efficient communications to draw-in viewers and keep them engaged.

MaxTV has embraced the programmatic vision and works closely with Campsite to optimize dynamic pricing and continually enhance their inventory data and content and ultimately the advertiser’s buying experience. Campsite has made a mission of making advertising more accessible and efficient for all buyers, a vision that MaxTV wholly shares.

MaxTV Media’s CEO Erik Kehat said “We are excited that the DOOH industry is heading into the programmatic landscape, and we recognize the benefits that come with enabling agencies programmatic access to our inventory.”

Since 2016, Campsite has worked relentlessly to position itself as a leader in programmatic Digital Out-of-Home in Canada with regular new inventory announcements and continuous technological enhancements to its platform.

MaxTV Media claims to be North America’s largest Digital Communication Platform within the condominiums market. Their proprietary system allows for advanced communication between property managers, residents, and businesses. The interactive digital screens are located in high traffic areas such as elevators, lobbies, parking levels and mail rooms. Established in 2009, MaxTV Media has a footprint of over 1,000 screens across major markets in Canada.