iGotcha Media Wayfinding Kiosks

December 17th, 2014

Gail Chiasson, North American Editor

iGotcha Media, Montreal-based developers of eye-catching, entertaining and informative digital signage solutions, video walls, kiosks and content, has announced that four 47” wayfinding kiosks are now fully-operational at the World Trade Centre Montréal, an Ivanhoé Cambridge property.

igotcha_wayfinding_wtcm

iGotcha Media’s wayfinding kiosks enable customers to navigate large commercial and institutional spaces (shopping malls, airports, hospitals, universities, etc.) and find the services they are looking for with ease. Features include: floor plan maps, a semantic search engine (name, description and keywords), pictures, a cross-building pathfinder, ‘breadcrumbs’ – clear paths to specific destinations (including optimized routes for disabled customers), e-mail coupon promotions and a calendar of events.

“For merchants, the benefits of wayfinding kiosks include: an interactive platform for video and text customer communications (promotional and informative), opt-in data-catching through newsletter registration (name and e-mail) and the simplicity of cloud-based content management,” says Greg Adelstein, president, iGotcha Media.

The WTCM is a unique complex spanning an entire city block that consists of several restored historic buildings under a glass roof. Home to dozens of boutiques, restaurants, services and more than 50 offices, the WTCM’s wayfinding kiosks help visitors find their way with ease, inform them of promotional opportunities and simplify access to all on-site services.

“Our new wayfinding kiosks welcome our visitors,” says Jacques Rajotte, WCTM property manager. “Given the size our facility and its unique layout, providing directions can be challenging. Our kiosks are strategically positioned in high traffic areas and enhance the customer experience by providing a wealth of information with an intuitive interface. We have already received great feedback from our visitors, merchants and tenants.”

“The benefits of wayfinding kiosks for visitors are quite apparent,” says Adelstein. “For merchants, our kiosks provide an unprecedented platform to communicate directly with prospective customers by offering promotions and building longer term relationships via subsequent electronic communications. We believe that this showcase implementation will drive awareness and interest, and help us accelerate a roll-out of additional implementations that we are currently working on.”

Founded in 2005, iGotcha Media specializes in delivering turn-key digital signage solutions, including: hardware, software, installation, content development and network management. Its clients include: Cambridge Group of Clubs, Le Château, National Bank of Canada, Reebok, Rockport and Via Rail Canada.

TfL Tenders Its Road Network

December 17th, 2014

Maddie Cotterill

Transport for London (TfL) has launched a tender to find new partners to manage its roadside advertising estate. The tender is worth an estimated GBP 30 million over eight years.

The roadside advertising contract is part of TfL’s commitment to manage and develop its assets and generate revenue to reinvest in the transport network.

The new roadside advertising contract will grant a licence to one or more companies to manage approximately 200 advertising panels on TfL’s 580km road network, which is responsible for a third of all road journeys in London.

TfL’s transport network, including its roadside advertising estate, is responsible for 21 per cent of UK out of home advertising. The income TfL generates through advertising goes directly towards improving London’s public transport and TfL’s road network for passengers and all road users.

Graeme Craig, Director of Commercial Development at TfL, said: “Our transport network is responsible for around half of London’s out of home advertising and generates revenue that we reinvest back into the transport and road network and improve services for our customers.

“The contract presents a fantastic opportunity for advertising companies to join us in enhancing London’s out of home landscape, and we are seeking a partner to support our vision to transform our advertising estate, through modernising existing sites, increasing digital advertising and introducing a small number of new high value sites.”

TfL’s bus shelter advertising contract is also currently being tendered.

Please @PecabuInc DYOR

December 17th, 2014

Adrian J Cotterill, Editor-in-Chief

Lots of ‘dumb’ and much ‘stupid’ in the press release from the latest wannabe who is going to change the face of digital out of home advertising.

logo pecabuIf proof were ever needed that you see the world through your own eyes, Rob Smith, Pecabu CEO and founder said “Digital outdoor advertising is mostly really stupid. There’s no feedback, no results, no targeting, no metrics” and obviously having done NO proper research in the sector, Mr Smith continued “Online ads are murdering DOOH because of online’s ability to target audiences and then have some idea of what works“.

Even without any basic research, the San Mateo, Calif.-based Pecabu managed a series A funding of USD 5.5 million and announced this week the beta launch of three new products that will (so they think) change how ads in the DOOH market are placed and priced…

  • CineGraph, is a smart (their words, not ours) DOOH advertising platform that places targeted ads on outdoor electronic displays and detects viewers — even if they are whizzing by in their cars. It matches a real-time assessment of viewers with data about area demographics, weather, geolocated user data, and other information to determine what kind of ad would be most effective on that particular billboard or other outdoor electronic display, such as at a bus stop. CineGraph uses a camera mounted on the display to count passersby.
  • Debo  – an acronym of Demographics, Environment, Business, and Operations — is the AI analytics engine that powers CineGraph. The company announcement said “As you read this, Pecabu’s artificial intelligence-powered brain is scanning social media, crime, traffic, and weather databases across every address, zip, and postal code across the U.S. and Canada.” Rob Smith likened Debo’s speed to that of IBM’s powerhouse, Watson.
  • Peca, is a rewards app for Android and iOS smartphones that incentivises users to anonymously share their smartphone’s geolocation data — which is used to feed Debo and, thus, CineGraph. A Peca user can collect up to USD 50 a year in cash or gift certificates.

Pecabu are also proposing a new DOOH billing model which will be based on views by passersby, such as USD10/thousand views, with the rate determined by the system’s assessment of how many viewers see the ads.

This is similar in some ways to Amscreen’s OptimEyes / Quividi powered Audience Assured Advertising and also infringes on Ayuda Media Systems’ Pay Per Look patent.

Debo is in beta now. CineGraph will launch at the South by Southwest Festival in Austin in March, and we look forward to seeing with our own eyes, Peca at #CES in January.

A Connected Media Proposition, @LimitedSpaceOOH

December 16th, 2014

Maddie Cotterill

Citizen is the launch advertiser for Limited Space Media Group’s Connected Media offering, which for the first time ever utilises all the channels offered by the Group’s businesses in one cohesive and high-impact campaign.

Citizen_Atrium

Launched this week, the new campaign sees the watch brand take over the iconic Birmingham Bullring Centre, reaching consumers via multiple touch points in the crucial run-up to Christmas.

The Connected Media proposition links the range of media platforms provided by Limited Space Media Group through a single campaign.

Platforms used are:

  • Limited Space’s innovative OOH mall media offering, for this campaign comprising the large digital screen (DSM), giant atrium banner, and Adlift lift branding. The Citizen campaign also marks the development of Limited Space’s first digital interactive screen network, located alongside existing signature product Adlift, where touch screens have been installed by the lift call button in centralised locations in the mall;
  • MOOH’s WiFi media taking over the splash page of Bullring’s free Wi-Fi offered to shoppers;
  • experiential activation marketing provided by Looking Glass with Citizen brand promoters

The whole campaign is fused together by a competition for shoppers to win a Mr and Mrs Smith Hotels luxury break.

Samantha Sida, Limited Space Media Group Chief Strategy Officer told us “Since the formation of the Group it been important to ensure each business has a unique and strong proposition for advertisers within their industries; and also to craft a way to fuse these offerings seamlessly, creating a simple, cohesive one stop shop buying point for brands, agencies and specialists to take advantage of all the channels we now offer.

“This opportunity takes impact, engagement and interaction to another level for us. Seeing Connected Media come to life is an incredibly exciting development for the Group. Coupled with the installation of the new Adlift interactive digital product, we have perfectly bridged the consumer gap between the physical and digital world.”

The Citizen campaign creative, starring brand ambassador Katherine Jenkins OBE, centres on the Citizen Eco-Drive Sunrise women’s watch and is delivered across the Bullring, one of the UK’s premium malls, attracting an impressive average of 1.6 million shoppers per fortnight outside of the festive season.

Media was planned and bought through ZenithOptimedia and Meridian Outdoor.

Astral Out-of-Home Adds To Portfolio with Murals Buy

December 15th, 2014

Gail Chiasson, North American Editor

Astral Out-of-Home, a division of Canadian firm Bell Media, has acquired 28 Toronto mural locations owned by Strategic Outdoor.

Astral MuralsWith this transaction, Astral Out-of-Home now offers 32 murals in key, high-traffic areas in downtown Toronto. The purchased murals are strategically positioned in key Toronto neighbourhoods, including the entertainment district, the financial district, the Danforth, Queen Street West, Uptown, The Annex, and Yorkville.

“Astral Out-of-Home has an exceptional reputation for innovation and a solid standing with the advertising community, so adding these assets to their portfolio demonstrates the valuable inventory we have built in Toronto,” say Daniel Pitoscia and Mitchell Armata, principals, Strategic Outdoor.

“Astral Out-of-Home is focused on continued growth, and this announcement comes on the heels of our launch of 40 new digital transit shelters in downtown Toronto last month,” says Luc Quétel, president, Astral Out-of-Home. “Now we continue our commitment to large format out-of-home advertising with the purchase of Strategic Outdoor, a company committed to service and strong business values. It was a pleasure to collaborate with Mitch and Daniel, two great entrepreneurs.”

“Astral Out-of-Home is committed to growing our sales portfolio and these beautiful murals and wallscapes in key consumer areas will definitely expand our product offering to our clients,” says Jordana Fatsis, vice-president, sales, Astral Out-of-Home.

TAB Issues RFP 4 ‘Research Capabilities’

December 15th, 2014

Maddie Cotterill

In an effort to be proactive in the face of an evolving media landscape, TAB has announced it will be issuing an RFP in January inviting research companies, big data suppliers and database/platform providers to work with them in developing the next generation of research capabilities for the out of home industry.

TAB is currently accepting statements of interest from organizations that may fall into any of the applicable categories.

Nancy Fletcher, Interim CEO of TAB, and President & CEO of the Outdoor Advertising Association of America (OAAA) said “As the advertising ecosystem changes, we recognize the need to explore all of the options available to help connect OOH and its data to this new world of advertising”.

“The TAB Board of Directors, along with Sequent Partners, is already hard at work developing a plan to help meet these new challenges and move our industry forward.”

There are several areas in which new solutions are of interest:

  1. Improved information about people who travel past OOH formats on roadways and other venues throughout the United States.
  2. Expanding the measurement to non-measured OOH formats, as appropriate.
  3. An ROI connection that brings “point of sale” or other proximity marketing information (relevant to advertisers) into the system.
  4. Improved connectivity of buyers and sellers, planners and buyers, and other connections in the advertising community that facilitate the consideration and buying of OOH media through analytics and platforms.
  5. Integration of OOH ratings into respected syndicated media databases, and other multimedia systems, to show how OOH works in the media mix.

Over a decade ago, TAB worked with leading research companies to develop what is now TAB Out of Home Ratings, which measure audiences for over 400,000 units of roadside OOH formats.

This year, TAB introduced ratings for over 1.5 million ads in various transit venues, as well as spot ratings for digital OOH bulletins – the expansion to time-based digital OOH formats required the incorporation of INRIX speed data, representing TAB’s first foray into big data solutions.

JCDecaux Acquires Continental Outdoor Media

December 15th, 2014

Adrian J Cotterill, Editor-in-Chief

JCDecaux SA (Euronext Paris: DEC) has announced the signing of a contract for the acquisition, in partnership with a community owned investment company, Royal Bafokeng Holdings (shareholding split 70/30), of Continental Outdoor Media, the leader in outdoor advertising in Africa.

The finalisation of the transaction is subject to the usual regulatory terms and conditions.

Founded more than 40 years ago, Continental Outdoor Media, a pioneer in outdoor advertising in Africa, is involved primarily in large format billboard advertising but also in street furniture and transport sectors. With 266 employees, Continental Outdoor markets 35,000 advertising faces in fourteen countries; Angola, Botswana, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, South Africa, Swaziland, Tanzania, Uganda, Zambia, and Zimbabwe.

JCDecaux, which already has some operations in South Africa, Algeria and Cameroon will now have reach in 13 new countries – no doubt allowing it to accelerate development across the entire continent.

Jean-Sébastien Decaux, CEO Southern Europe, Belgium and Luxembourg, Africa and Israel of JCDecaux, said “The acquisition of Continental Outdoor, alongside Royal Bakofeng Holdings with whom we are very pleased to collaborate, is a key stage in our development in Africa and a unique opportunity to utilise our expertise in this continent with unequalled growth potential. Thanks to this transformative operation, JCDecaux will broaden its presence to 13 new countries and become the No. 1 in outdoor advertising on the African continent.

This strategic acquisition will not only improve our growth profile in emerging countries but also gives our business in this region a new dimension. A long-term investment, it comes at a time when Africa, whose population is expected to double in the next 30 years, is undergoing mass urbanisation. In order to accommodate their new inhabitants, the cities have growing infrastructure needs which JCDecaux, with its economic model of financing street furniture through advertising, will meet by developing high-quality products and services such as the Group has been providing cities for 50 years.

We are therefore very pleased and proud to be able to use our expertise and innovation, notably in digital, to service local authorities and African citizens as well as offer African and international advertisers and their brands exceptional opportunities on this continent, a “new 21st century frontier”.”

The Group will benefit from the support and partnership with Royal Bafokeng Holdings (RBH) – RBH is a high quality and long-term investor, managing assets worth €2.9 billion. Their unique investment model was set up to deliver intergenerational income to serve the social development needs of the Royal Bafokeng community. This community consists of 100,000 members who reside in Phokeng which is located in the North West province of South Africa. RBH’s long-term investment approach, coupled with their commitment to the African markets resonated with JCDecaux, leading to the formation of this strategic partnership which leverages the strengths of both partners.

RMG Expands Relationship With New $2.5 Million Contract – With Whom?

December 15th, 2014

Gail Chiasson, North American Editor

It’s all very nice to hear today that RMG Networks Holding Corporation (RMG Networks), provider of technology-driven visual communications solutions, has been awarded an additional $2.5 million contract to provide an internal communication solution and related services to a large, longstanding customer – but why not name that customer?

logo_rmg-networks_fullblk-01Since they are already a long-standing customer, why not name them instead of leaving us guessing? ‘The customer’s request’ is the answer we’ll get, I suppose.

RMG Networks will provide hardware, software and program services to support internal communications across the entire 90+ location footprint of the customer. This customer will also use RMG Network’s OnTarget news service as part of their communications program and the OnTarget Premier service to create uniquely tailored company news messages.

Bob Michelson
, just named the permanent (rather than interim) CEO and president of RMG Networks, says, “Our account planning efforts, designed to help us develop and deploy customized solutions to meet the evolving needs of our customers, is beginning to pay dividends. This longstanding customer has expanded their relationship with RMG Networks based on our ability to create a comprehensive Internal communications offering. Maintaining clear and consistent messaging across an enterprise is critical to optimizing productivity and maintaining employee morale and our solution was a natural fit for this client’s needs. This significant order increases our optimism as we head into 2015.

“As demand for digital communications solutions continues to grow, we remain focused on identifying, pursuing and winning opportunities such as this to further penetrate our blue chip customer base, bolster our leadership position and expand our market share. Our clients are seeing the tremendous value proposition of our offerings as they seek solutions that address their business challenges, provide for consistent, global communication with employees and create pathways for further engagement with their customers.”

All very nice! Should help RMG’s stock prices. Now who are they?

Posterscope 2 Trial Real Time Trading in North America

December 15th, 2014

Adrian J Cotterill, Editor-in-Chief

Late last week Posterscope announced that during Q1 2015 it would trial a real time trading platform in North America.

Helma Larkin, CEO, Posterscope USA, said, “With the launch of the beta phase of this initiative, we will bring the power of online techniques to the real world, in real time, in a fully automated way. In today’s era of convergence where the lines between the digital and physical worlds continue to blur, OOH is an increasingly important component of the media mix for how we most effectively reach the consumer in their daily journey. Through this initiative, we will now be able to offer our clients a more nimble and dynamic means of reaching their target audience.”

The media owners for the beta launch are Lamar and Outfront Media.

500 Display Network, Innovation Generation Ohio

December 15th, 2014

Adrian J Cotterill, Editor-in-Chief

Innovation Generation Ohio, an initiative that gives high school students in Central Ohio State the support they need to develop skills essential for today’s working environment is rolling out a 30 school, 500 display digital signage network put together by Signagelive partner Coffman Media.

WSHS

The network links schools and colleges with local businesses and provides high school students with practical career credentials needed to enter the workforce.

Innovation Generation Ohio forms part of the Pathways to Prosperity Network, a national scheme that has been launched across 25 states in the US to help address youth unemployment.

Coffman Media won the five year contract by public tender.

Jason Ault, COO and Co-founder of Coffman Media said “Using Signagelive we have been able to implement a centralised digital signage network for schools and colleges in Central Ohio that can be managed remotely. Signagelive’s cloud-based software delivers enterprise-grade functionality applicable to all scenarios without needing any major changes to the core technology, which increases usability for the customer.”

Although Coffman Media is responsible for the overall management of the digital signage network and the content being displayed, major stake holders in the individual schools have received basic administration training so that they can amend or update content on-demand, in response to real-time situations.