Admedia Nexus Goes Live

April 24th, 2017

Maddie Cotterill

Admedia, have now officially launched Admedia Nexus, described as the first large format landscape digital network to connect the UK’s top 20 conurbations, the 16 full motion screens across top motorway service areas went live earlier this month.

April’s launch of Admedia Nexus involved various campaigns from top advertisers including O2, Confused.com, Highways Agency and Paulton’s Park, who were able to take advantage of targeting a relevant and increased audience over the Easter period.

As a crucial stopping point for millions of motorists each week, motorway service areas attract a range of key audiences including family, SME, travel and tourism, entertainment and leisure, motoring and CTN. 


Cancer Research UK Teams up w/ #HelloLondon

April 24th, 2017

Maddie Cotterill

Hello London, the media partnership formed by Transport for London (TfL) and Exterion Media, has unveiled Cancer Research UK’s innovative advertising campaign on the Tube network to raise awareness and support for this year’s Race for Life events around the UK.

Over the next two weeks, as part of Race for Life’s ‘This Is Beating Cancer’ advertising campaign, inspirational moments from Race for Life participants gearing up for this year’s events will be shared live on over 140 digital screens across 25 London Underground stations.

Images and messages from participants tagged #RaceforLife, #RaceLace, @crukraceforlife and @RaceForLife on social media channels will be displayed on digital advertising screens at key Tube and DLR stations including Bank, Bond Street, Canary Wharf, Cutty Sark DLR, Oxford Circus, Paddington, and Waterloo.

The images will include photos of people wearing one pink lace in their trainers. As part of the ‘This Is Beating Cancer’ campaign, Cancer Research UK is encouraging people to wear a singular pink lace and share a picture tagging #RaceLace. The lace is a badge of honour for each person, signifying that they are taking part in Race for Life and helping to beat cancer.

Emily Smith, Head of Events Marketing at Cancer Research UK, told us “Our media partnership with Hello London allows us to share with commuters the inspirational moments of those who are taking part in Race for Life this summer in a new, innovative and engaging way. By showcasing the brilliant people who have already signed up to an event, we want to inspire others to get involved too. Taking part in Race for Life is a great opportunity to make an impact in beating cancer by helping to fund our life-saving research.”

The campaign was planned and booked by MediaCom and Kinetic.

Chris Reader, Head of Commercial Media at Transport for London, said “We are delighted that Cancer Research UK has chosen to work with us again for this year’s Race for Life. The campaign really showcases the impact of our new digital advertising screens and our investment in our advertising estate. Our new Hello London partnership provides a more flexible and engaging platform than ever before, allowing Cancer Research UK to create a really tailored and engaging campaign.”

Cancer Research UK’s Race for Life 2017 campaign, ‘This Is Beating Cancer’ is scheduled to appear on 143 digital screens in 26 Tube stations until Sunday May 7, 2017.

Big Mobile Teams up w/ @xAdInc

April 24th, 2017

Maddie Cotterill

Big Mobile and xAd Inc.have announced a partnership to bring xAd’s cutting-edge, location technology to Australia and New Zealand.

The partnership, powered by xAd’s patented technology, offers solutions that enable brands to connect with people based on their mobile locations, which is timely considering the increase of location-based services on smartphones. Through this partnership, marketers will have access to meaningful location data, allowing them to learn more about their businesses, actively engage their consumers through precise location and audience targeting, and measure footfall.

Big Mobile CEO, David Green told us “For location, it’s a game changer. We hear so much hype in the market about location, but xAd’s proven technology is the most accurate and highly measurable solution out there with products that are third-party validated by industry-leading measurement firms. ”

xAd receives location data from millions of ad requests globally through 100,000+ mobile applications and data providers, and then ranks these data signals for precise, location-verified mobile inventory. Its premiere Blueprints technology then defines the geo-boundaries of businesses and points of interests, a process which takes hours instead of weeks, and allows for precise and accurate location targeting.

xAd’s Blueprints can also help brands build behavioural and location audiences, as well as GeoBlocks or Neighborhood Views, to target unique neighbourhoods based on visitation patterns to individual locations. xAd also offers Proximity Targeting to engage consumers as they are in and around businesses or points of interest to impact immediate and future behaviours.

Formed in 2009 Big Mobile is a mobile engagement specialist bringing people and brands together on mobile. The company has exclusive partnerships, representing the biggest and best premium Mobile publishers and has helped mobilise the top 100 consumer brands across APAC and SE Asia, with eight offices in five countries.

Travellers Enjoy Samsonite’s New VR Game at Sydney Airport

April 24th, 2017

Maddie Cotterill

Travellers are engaging with Samsonite’s new Virtual Reality (VR) game set in Paris while relaxing in the Sydney Qantas Club Lounge, as part of an activation to promote its new range of suitcases with Curv Technology.

Samsonite’s VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media’s experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.

The game challenges players to find five Samsonite Curv suitcases as quickly as possible at famous Paris landmarks: the Eiffel Tower, the Louvre and the Arc de Triomphe.

Travellers who play the VR game are transported to Paris through 360 degree imagery and a piano accordion soundtrack, brought to life from oOh! Edge’s bespoke display units Connect, at Sydney’s Qantas Club Lounge.

Brendon Cook, oOh!media Chief Executive Officer told us “This VR game is an ideal way for Samsonite to truly engage with travellers who are in a positive mindset and willing to have fun while they’re waiting for their flight.”

Research shows Qantas club members spend around 42 minutes before their flight enjoying time in the Qantas Club Lounge, which provides an ideal environment for activations that engage more deeply with travellers who like premium products.

Dara Tang, National Marketing Manager at Samsonite, “As the leading global luggage brand, we wanted to interact and bring our brand identity to life with potential customers. This virtual reality game perfectly represents Samonite’s focus on innovation and cutting-edge technology,”

A Samsonite Curv luggage pack is being awarded to the top player each week. A major prize of a return trip to Paris for two and a Samsonite Curv Luggage pack will be awarded at the end of the activation.

London Digital Signage Week, May 8-12, 2017

April 24th, 2017

Adrian J Cotterill, Editor-in-Chief

London Digital Signage Week takes place May 8-12, 2017 and as with its counterpart in New York, the week is for anyone in digital signage, interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

DD_LDSW_logo2017_RGBWe like to remind people, especially the out of home folks, that without Digital Signage there would be no Digital Out of Home and this year the week in London includes the first ever Global Digital Signage Conference, which takes place Thursday May 11, 2017 at the Queen Elizabeth II Conference Centre.

London Digital Signage Week has very quickly grown, now consisting of numerous branded events, conferences and exhibitions AND many independent productions around the city. We make no secret that we aim it to be similar to London or New York Fashion Week – all aimed at attracting a mix of advertisers, media owners, network operators, manufacturers, integrators, agencies, software developers, investors and more, in order to meet up, network, learn, and do business.

Those who have attended some of the events during the week have said that they have always wished to be part of something ‘bigger’ than a single one day conference or ‘trapped’ in an exhibition – the week of course, is their chance to do exactly that!

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This Week’s #AVJobs

April 21st, 2017

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

  • AUDIO VISUAL TECHNICAL ARCHITECT & PROGRAMME MANAGER
    Job Type Permanent Full Time
    Location Berkshire
    Area Berkshire, England Bucks, England Hants, England
    Job Sector Engineer Engineer – Audio Visual Engineer – Design Engineer – Commissioning Engineer – Project
    Salary £50000 – £55000 Per Annum Salary negotiable doe circa £50k-£55k
  • AUDIO VISUAL SALES CONSULTANT (VENDOR)
    Job Type Permanent Full Time
    Location M62 corridor
    Area Cheshire, England Greater Manchester, England South Yorkshire, England West Yorkshire, England
    Job Sector Sales Sales – Audio Visual Sales – Channel – vendor Sales – Corporate Sales – Education Sales – Business DevelopmentSales – Field Sales
    Salary £30000 – £50000 Per Annum Basic circa £30k with OTE of £50k + ca
  • BI-LINGUAL TECHNICAL SALESPERSON
    Job Type Permanent Full Time
    Location London & Home Counties
    Area Berkshire, England Bucks, England Hertfordshire, UK Middlesex, England Surrey, England City of London, England London South East, England London South West, England London North , England London North West, England
    Job Sector Sales Sales – Audio Visual Sales – Collaborative Technology Sales – EuropeanSales – Unified Communications Sales – Channel – vendor Sales – Business Development Sales – Field Sales
    Salary £35000 – £50000 Per Annum £35k basic £50k OTE plus car allowance

Salvador Sandoval joins @digiLED_

April 21st, 2017

Andrew Neale

Salvador Sandoval has joined digiLED’s and will take over technical sales responsibilities for the Americas.

Sal joins digiLED with nearly twenty years’ experience in the broadcast and professional video industry, bringing a deep understanding of video systems and hardware development. His background includes selling to and collaborating with manufacturers in the broadcast, professional and digital cinema markets and clients – formulating, developing, and delivering revolutionary video products and services.

Prior to joining digiLED, Sal worked as Chief Technology Officer for Samaserve LLC and was a principal product engineer at Sony Electronics’ Broadcast Systems and Solutions company. He earned an M.S. in Electronic Engineering from San Jose State University and a B.S. in Electrical & Electronic Engineering from the University of California, Sacramento.

Paul Matthijs joins Niko Group as CEO

April 21st, 2017

Adrian J Cotterill, Editor-in-Chief

Paul Matthijs, who was Senior VP of Barco’s Retail & Advertising business until recently, has joined Belgium based Niko Group as CEO.

Niko Group are a company active in Smart Building, a sector that Paul tells us, “he believes has a large potential in the #IoT era”.

Niko Group is active in 12 European countries and is focussesd on connecting living and working environments to power, media and data networks, through increasingly smart and connected systems.

Paul Matthijs of course has had a long and distinguished career at Barco – he first joined Barco back in 1986 as an R&D engineer, and has held international management positions as Senior Vice President for various businesses divisions in the Healthcare, Entertainment and Advertising sector.

More recent assignments included the responsibility for Barco China, and CTO of the Barco group. He has a master’s degree in Electronic Engineering from the Catholic University College Sint-Lieven in Ghent, and an international MBA at the Vlerick Leuven-Gent Management School. He holds patents in the field of image correction and processing.

NEC P & V Series Displays Now w/ Customisation Options

April 21st, 2017

Andrew Neale

NEC Display Solutions Europe this week announced a range of customisation options for its P and V Series, a range of professional MultiSync large format displays for digital and modern tailor-made signage. These include mirrored and protective displays for retail, industrial and environmentally harsh applications, touch-sensitive display surfaces and coloured bezel overframes.

The customisations simplify device installation, day-to-day use and maintenance whilst making it easier to adjust performance levels for bespoke applications in retail, leisure, museum, travel and corporate environments.

Showcased earlier this year at #ISE2017, the P and V Series displays are built on NEC’s open platform concept and can be enhanced and tailored with a variety of cosmetic and functionality options.

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AUVIX Creates Award Winning Digital Signage For Ulmart

April 20th, 2017

Andrew Neale

Leading Russian PADS4 system integrator AUVIX has created an award-winning retail project for Ulmart, one of the fastest growing e-commerce companies in Russia.

This project won the ‘Project of the Year Award’ at the Business Video Event 2017, organized by Russian IT magazine ‘LAN’ in Moscow, Russia.

Ulmart, a leading Russian online retailer, sells both food and non-food in more than 240 cities in Russia. As part of the company’s strategic plans, Ulmart has developed four next-generation multifunctional distribution centres. It is the customer as a major decision maker that calls for a more integrated approach to logistics.

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