#AWEurope @ProfBrianCox Explores Outdoor Space w/ @Outdoor_Plus

March 25th, 2015

Maddie Cotterill

Today, Britain’s favourite rock star scientist, Professor Brian Cox will explore the likelihood of alien life forms landing on Earth err and ponder what their media choices would be when they get here.

aweurope brian cox

The event takes place today (Wednesday 25th March) at 14.30 PM in the YouTube Room at Bafta, 195 Piccadilly, London, W1J 9LN. If you cannot make the session in person you can watch it LIVE online here.

#OptimEyes Launches To UK Retail Sector, @Amscreen

March 25th, 2015

Adrian J Cotterill, Editor-in-Chief

In early 2014, Amscreen worked with a number of select partners to trial their Quividi based platform which delivered real-time audience profiling and footfall analytics (the technology, utilising a camera built into in-store screens is able to identify a shopper’s age and gender by location and time of day).

OptimEyes-PortalA year on, Amscreen is launching OptimEyes to the broader UK retail sector – integrating the base technology provided by Quividi and building upon this to deliver a user-friendly portal designed specifically around the requirements of retailers and their need to access and act upon real-time customer insight.

OptimEyes can help retailers in a number of areas including; predicting traffic flows to identify the most efficient times of day to promote a certain product range, react in real-time to fluctuations in footfall as well as map a customer’s typical journey through store.

This insight is accessible through a real-time online OptimEyes portal so a network of screens and customer profiles can be reviewed from any single location.

Simon Sugar, Amscreen CEO told us “Our OptimEyes platform and portal is providing real-time audience measurement enabling our solutions customers to identify exactly who their adverts are reaching and change content immediately based on this data. The OptimEyes portal is the gateway to this content providing easy, speedy online access to audience analytics from their entire network of screens.”

Retailers will also be able to analyse audience trends on a global, national or regional scale, or even by individual store and in-store zone.

One of the first to use the technology, Helena King, Head of Affinity and Product Development, Age UK said “OptimEyes has enabled us to understand our customers and the demographics of these customers including the volume of footfall in stores, how old they are and splits between male and female. This has then helped us to tweak our marketing activity to then target them appropriately – to be able to put content on our screens and rotate messages that are more relevant to our customers we’ve found to demonstrate a real benefit.”

Simon added “We already have a network of these smarter screens within the advertising division of our business and they are bringing accountability and insight to our partners and advertisers with the data that is collated – the broader retail sector is still full of ‘dumb screens’ that simply display standard content but we provide an opportunity to optimise dynamic, real-time content through site by site customer analytics.”

inLighten Introduces Argo: Thumb-Sized-sized Digital Media Player

March 24th, 2015

Gail Chiasson, North American Editor

inLighten, a Clarence, New York-based company in the field of digital signage, interactive, self-service and audio solutions whom we first met at #dse2015, has released Argo, a thumb-sized digital media player for digital signage applications that is believed to be the first of its kind to feature a Windows Operating System.

inlighten logoContinuing inLighten’s history of producing Windows-based digital signage solutions offering strong performance and reliability, the Argo unit offers the same exceptional quality combined with an expansive suite of management tools and content resources available from inLighten’s hosted network.

“Argo was created for organizations that seek the savings in hardware and installation costs made possible through stick-sized media players, while maintaining the consistency of their Windows-based environments,” says Dan Snyder, inLighten CE. “The unprecedented success of our Android-based Apollo solution confirmed that our streamlined approach to digital signage will be a dominant format moving forward. As a result, we’ve worked diligently during the past year to bring the same advantages to the Windows world with Argo.

“Argo represents another landmark in our company’s multi-year strategic initiative to create solutions that are more efficient, more cost-effective and more powerful – enabling organizations of all sizes to deploy digital signage virtually anywhere they have an audience they want to reach, with little or no infrastructure investment beyond a display, standard electric and access to the Internet. Our goal has been to liberate our clients from the expense, complexity and inconsistency associated with traditional ‘computer-and-cable’ based systems, while offering the market at large the advanced capabilities we’ve become known for in the high-end application world.”

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Navori Labs’ Corporate and Campus Communications For YMCA Of Greater New York

March 24th, 2015

Gail Chiasson, North American Editor

Digital signage software specialist Navori Labs, Montreal, has helped the YMCA of Greater New York establish a multi-layered and universal communications strategy across its 26 locations, leveraging a powerful, multi-user Navori QL digital signage engine for corporate and campus messaging.

ymcanyc-navori labs outputThe YMCA of Greater New York turned to Navori Labs’ QL solution after experiencing limitations with its previous digital signage system, which was challenging and expensive to grow beyond a few locations. The transition to Navori Labs’ web-based solution gives the organization an infinitely scalable out-of-home network that provides local control at each location, and the ability to deliver content across Windows and Android platforms.

Karl Christianson, IT systems manager for YMCA of Greater New York, notes that QL’s multi-user design has strengthened the organization’s ability to disseminate both company-wide and local information. The quick learning curve ensures that all branches can expediently create and deploy content relevant to local staff, members and visitors, sharply reducing the costs and labor associated with printed materials. A robust user permissions feature ensures that staff at each location has access to their local players, while IT and administrative staff can access players across multiple sites.

“A main focus of ours in IT is to support marketing and communications as quickly and efficiently as possible,” says Christianson. “Turnaround time is highly important, and we simply could not achieve our goals before transitioning to Navori Labs. The QL solution eliminates the support headaches, from hardware and software compatibility to overall content management. Additionally, its web-based architecture completely obliterates the need for end user support across installations and training at local branches. We no longer have to concern ourselves with installing specific software components on every end user’s workstation. The ability to walk into a new location, plug in a player and be live on the network is very appealing.”

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NYDSW Sees @NEC_Display Showcase at @SIRStage37

March 24th, 2015

Russ Curry, Ministry of New Media

The always popular NEC (New York) Showcase a staple of New York Digital Signage Week for many years now has moved to a bigger, better, smarter venue.

NEC Showcase NYC 2015 Save the Date 470

The Showcase this year takes place on Wednesday November 4, 2015 at SIR Stage 37, 508 West 37th Street, New York, NY 10018)

Dallas Meet And Greet, @DSFederation

March 24th, 2015

Gail Chiasson, North American Editor

The Digital Signage Federation, the independent not-for-profit trade organization serving the digital signage industry, will be hosting its spring Meet and Greet networking event with its Board of Directors March 25 in Dallas.

The event, which will run from 6:30 to 8:30 p.m. at Del Frisco’s Grille, 3232 McKinney Drive, will feature Will Koop and Ken Martin of Cisco Sports & Entertainment. Koop and Martin will discuss building fan experiences in a case study presentation on the AT&T Stadium in nearby Arlington, Texas, where there were large venue design challenges.

Those attending will have the opportunity to network with the DSF Board of Directors, as well as other professional members in attendance to share their business experience, enumerate industry opportunities, and discuss membership in the Digital Signage Federation.

The Meet and Greet is free for DSF members and $15 for non-members, which includes drinks and light appetizers.

You can register online on the DSF website.

Chris Polos New V-P Taxi Media at VeriFone

March 24th, 2015

Gail Chiasson, North American Editor

We heard last week that Chris Polos had returned to VeriFone Media Solutions recently, and finally caught up to him for a short interview.

DSInvestor - Chris PolosPolos, who earlier headed VeriFone Media out of New York under the title of vice-president sales, left the company two years ago to become senior vice-president operations for Simulmedia, a startup, data-driven TV company focused on targeting audiences.

“I always loved Taxi Media and was always talking about it, even at Simulmedia,” said Polos, VeriFone’s new vice-president Taxi Media, explaining why he was attracted back to his first love. At VeriFone he will be dealing with strategy and expansion and will be responsible for the sales team.

“I’ll be doing a lot of evangelizing, because the media market is so fragmented, but I really believe in Taxi Media,” he said. “I also believe in global expansion, and we are already looking at other possible markets.”

We mentioned to Polos that in London, VeriFone Taxi has a couple of strong competitors.

“Yes, but I believe that we have the kick, because of our technology, payment system and targeting,” he said.

While VeriFone’s in-taxi screens and payment technology are of prime importance, the company currently has 200 taxis in New York and Las Vegas (as well as quite a few in London) that have digital taxi-top advertising.

“We’ll look at expanding that, too, where it makes sense economically,” he says. “That involves considerable investment.”

At @GlobalShop2015, @NanoLumens Makes An Entrance

March 23rd, 2015

Gail Chiasson, North American Editor

Underscoring the role interactive display technology is playing in shaping the future of retail design, Emerald Expositions, producers of the annual GlobalShop Show, has partnered with NanoLumens, Norcross, Georgia, to create a spectacular interactive entrance to GlobalShop 2015, running March 24-to-26, 2015, in Mandalay Bay Convention Center, Las Vegas.

Globalshop Nanolumens entrance

In selecting NanoLumens to create a new entranceway, Doug Hope, vice-president of content at Emerald Expositions, says, “Because GlobalShop is the largest retail design trade show in the nation, we are always looking for ways to make a relatable design statement to the retail industry. In the newly expanded Mandalay Bay Convention Center, we have the additional challenge of scale, in that most entrance units used by trade shows are dwarfed by the size of the Center.

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#AWEurope Look Again Say @ClearChannelUK

March 23rd, 2015

Adrian J Cotterill, Editor-in-Chief

On Monday morning Clear Channel UK, held a roundtable at #AWEurope which saw the first release of its Look Again report survey results of more than 200 marketing professionals.

The report highlighted the vital role that the OOH advertising industry must play in promoting its own digital capabilities – interestingly, less than third of marketing professionals are aware that the medium offers contactless technology; motion detection; QR and NFC integration or facial recognition technology despite ‘innovation’ being cited as one of their top buying considerations when under pressure to find new ways to reach mass audiences!

In Clear Channel UK’s Look Again report, ‘innovation’ was cited as one of the top buying considerations among marketers under pressure to find new ways to reach mass audiences as the ubiquity of mobile devices sees linear television audience figures dwindle.

Among the innovative technologies dubbed most exciting to the marketers surveyed were environmentally friendly technology (70%), motion detection technology (67%), contactless technology (70%) and use of NFC/QR code technology (72%).

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NanoLumens Named One of Atlanta’s Top Workplaces

March 23rd, 2015

Gail Chiasson, North American Editor

NanoLumens, Atlanta-based manufacturer and marketer of visualization solutions, has been named one of the Atlanta Journal-Constitution’s 2015 Top 150 Workplaces in Atlanta.

nanolumens_logoThe nomination is based solely on surveys conducted in the workplace and completed by each company’s own employees.

“We’re honored to be included on the Atlanta Journal-Constitution’s prestigious list of the Top 150 Workplaces in Atlanta,” says Rick Cope, president of NanoLumens. “There is nothing more rewarding than knowing that our employees are passionate about what they do.”

With tremendous growth over the past three years, NanoLumens offers customer engagement through visualization solutions that can be designed, engineered and manufactured in any shape, size or curvature. Just this year, the company completed a $13.3 million round of financing to accelerate the company’s strategic business and technology development programs.

At Integrated Systems Europe 2015, NanoLumens introduced the world’s first front installable, front serviceable 2.5MM visual display — the NanoSlim Engage – an easy-to-install and easy-to-service solution that can be viewed with spectacular edge-to-edge clarify from very short distances.

NanoLumens’ current clients include a broad range of marketers covering the fields of broadcast, casinos, control rooms, convention centers, DOOH, higher education, hospitality, retail, stadiums, and transportation including Estee Lauder, Delta Airlines, Holt-Renfrew, TD Garden, Outfront Media (nee CBS Outdoor), Charles Schwab, Invesco, Stansted Airport in London, Australia’s Melbourne Centre and Telstra, Louisiana State University and the Minneapolis Convention Center, among many others.

Each year, the Atlanta Journal-Constitution recognizes 150 Companies and Organizations in Atlanta as ‘Top Workplaces’. All are based solely on surveys about the workplace completed by their employees.