Rick Renner and Tim Valley Join @BosePro

January 31st, 2025

Andrew Neale

Bose Professional, developer of world-class audio experiences designed to transform any space, has announced the appointments of Rick Renner as Regional Sales Manager for the Central US region and Tim Valley as Regional Sales Manager for the Western US region.

  • Rick joins Bose Professional with over 20 years of experience in the professional audio industry. He has held leadership roles at Sennheiser Electronic Corporation and Shure Incorporated, where he most recently served as Senior Director, Professional Audio US. In this role, Rick played a key part in building long-lasting partnerships with end users, channel partners, and artists, which resulted in record sales growth. Rick’s background in managing sales teams and driving product adoption across a broad range of professional audio applications will be invaluable as he leads efforts in the Central US.
  • Tim also brings over 20 years of experience in sales and management in the professional audio industry. He has held key positions at Shure Incorporated and BrightSign, where he most recently served as Director of Commercial Sales. Tim’s expertise in team leadership and building customer relationships makes him an ideal fit for Bose Professional’s growing presence in the Western US. His career is marked by a focus on fostering deep connections with customers and advancing sales strategies that deliver results.

“We are excited to welcome Rick Renner and Tim Valley to our team as Regional Sales Managers. With over 40 years of combined experience in the industry, they bring invaluable expertise, strategic insight, and a deep understanding of the market,” said Bose Professional Vice President of Sales, Americas, Jim Schanz. “As part of Bose Professional’s hybrid go-to-market sales model, Tim and Rick will oversee a robust mix of in-house sales managers and engineers, alongside independent sales firms, creating a dynamic and flexible approach to meeting the needs of customers across the regions. Rick and Tim’s leadership will be instrumental in driving our continued growth and success across the U.S., and I am confident they will make significant contributions to our efforts in delivering outstanding value to our clients and partners.”

Katie Stewart will be managing the Eastern US region, as part of Bose Professional’s three-region approach to sales in North America. These strategic hires and appointments are part of Bose Professional’s continued commitment to strengthening its sales leadership and driving growth across the US market.

No Scala / STRATACACHE #ISE2025 But X2O Will Be There

January 31st, 2025

Adrian J Cotterill, Editor-in-Chief

It seems that Scala / STRATACACHE have now finally give up on industry tradeshows in favor of vertical sector events. If you’ve ever seen how they exhibit and work NRF each year (for something like 20 years) you know what attention to detail and money they spend when there is a target rich audience of potential customers.

Scala won’t be at #ISE2025 this year which leaves X2O Media with a small booth in Hall 2, 2Q330 as the sole STRATACACHE company representative.

X2O will be demonstrating first-hand how their X2O OneRoom is helping educational institutions and global organizations deliver exceptional learning outcomes.

If you don’t know, then OneRoom is designed to bridge the gap between in-person and remote participants, creating a seamless, interactive learning environment for remote and in-person participants alike.

Amazon Signage Stick @Signagelive Support

January 31st, 2025

Andrew Neale

Signagelive, a leader in cloud-based digital signage software, has announced its latest integration with Amazon Signage Stick, a user-friendly plug and play media player, designed for small-to-medium businesses. Marking a significant step forward, this collaboration is set to make professional digital signage accessible to organisations of all sizes. Combining the benefits of Signagelive’s advanced content management platform with Amazon Signage Stick the integrated solution provides one of the most user-friendly and cost-effective digital signage solutions to date.

Overcoming a major block to user adoption, it offers an alternative to the typical cost-prohibitive and overly technical digital signage solutions that can often deter businesses from installing their own professional networks. With Signagelive and Amazon Signage Stick, organisations, new to digital signage, no longer have to start small and settle for budget consumer hardware that’s ill-equipped to deal with the daily demands of digital signage. Organisations of various sizes can count on a cost-efficient, user-friendly and professional digital signage solution that is built for continuous use and designed with security in mind.

Jason Cremins, Signagelive CEO said: “The Amazon Signage Stick provides Signagelive customers with a cost-effective media player that is easy to purchase and get up and running in a few minutes. The performance and 4k resolution help ensure that the Amazon Signage Stick can handle most content requirements and use cases.”

Delivering high-quality, professional-grade digital signage Signagelive and Amazon Signage Stick enable the display of 4K resolution video in full-screen or multi-zone formats, which can be displayed across multiple screens in a network. Easy to connect to displays via a Wi-Fi network, this scalable solution contributes to a smoother day-to-day performance, while also helping to protect business data. To help strengthen organisations’ cybersecurity, Amazon Signage Stick comes with a bootloader to prevent malicious software from being uploaded, as well as data encryption for additional protection. Signagelive’s ISO-27001-certification further reinforces the secure management of large volumes of data.

Offering a versatile and robust solution, Signagelive and Amazon Signage Stick work seamlessly together in various business scenarios, whether for retail, hospitality or corporate environments. With features, such as Signagelive data integrations, organisations can surface and securely share data and insights in real-time, from any business intelligence platform, including Microsoft PowerBI and SharePoint, as well as Monday.com and Tableau.

The Amazon Signage Stick is available for purchase in the U.S at $99.99.

Nick Crowe Joins QMS

January 31st, 2025

Tristan Cotterill

Leading Australian digital outdoor media company QMS this week announced the appointment of Nick Crowe to the new role of Victorian Sales Director, Independent and Direct, and the promotion of two managers into key new positions.

Nick will join QMS on March 31 from oOh!media, where he has been Group Sales Leader for the last six years. His resume also includes senior sales roles at Adshel and Nine Network in Melbourne.

He will report to David Pullinger, National Sales Director, Independent and Direct, and focus on building QMS’ commercial opportunities for independent agencies and direct clients in Victoria.

QMS also announced that Group Business Directors Chris Haintz and Alex Morrison have been appointed to the new roles of Large Format Product Managers. They will focus on QMS’ rapidly growing digital large format network, with Melbourne-based Mr Haintz covering the Victorian, South Australian and West Australian markets and Sydney-based Mr Morrison the NSW and Queensland markets.

They will report to the National Trading and Partnerships Director, Sean Rigby, and work closely with the wider national sales leadership team.

The appointment of Nick and the new roles for Chris and Alex follow QMS’ expansion of its digital network in Sydney that includes nine new Transport for NSW locations that came online from 1 January, its market leading City of Sydney digital street furniture network and other major tender wins including the Australian Turf Club, Hills Shire Council, and Australian Rail Track Corporation.

More Change At Esprit Digital

January 31st, 2025

Adrian J Cotterill, Editor-in-Chief

Following on from our post ‘Esprit Digital 2025 Reorganisation’ earlier this month it seems more change is on the cards.

News in this week that Esprit co-founder James Brenner has stepped back from the business as company director.

He said over on LinkedIn “After more than two decades of dedication to Esprit Digital, I have decided to step down as a director. This was not an easy decision, but I believe it is the right time for me to move forward and pursue new opportunities.
While I am incredibly proud of what we have achieved together—delivering innovative solutions, building a global presence, and forming strong relationships—I have come to the conclusion that the company’s future direction no longer aligns with my personal values and vision. I want to express my heartfelt gratitude to everyone who has supported me along this journey, including our team, partners, and clients. Your trust and collaboration have been invaluable. As I embark on this next chapter, I look forward to exploring new opportunities and challenges. Pleasefeel free to connect. I am excited to see what lies ahead. Thank you all for your support!

Quividi Introduces Navigator Dashboards

January 30th, 2025

Andrew Neale

Quividi, the leader in privacy-compliant audience measurement for DOOH and In-Store Retail Media, has launched its Navigator dashboards, offering actionable insights to optimize communication impact and campaign monetization.

Building on 19 years of innovation, Navigator dashboards go beyond descriptive analytics to deliver diagnostic and predictive insights. They provide a one-page overview with key metrics on network impact, peak engagement times, audience profiling, behavioral trends, and screen performance at addressing audiences.

Easy to create and share, these dashboards feature a sleek design for enhanced branding and introduce key insights:

  • Benchmark Data – Compares performance with similar networks using Quividi’s global customer base.
  • IAB-compliant Impression Multiplier – Breaks down audience exposure per ad play for adtech integration and revenue simulation.
  • Screen Performance Analysis – Identifies top and underperforming screens.
  • AI-Generated Insights – Provides automated recommendations for optimizing network impact.

All Quividi customers will receive access to these new dashboards.

You can visit Quividi at #ISE2025 (Hall 4, K330) to experience Navigator dashboards firsthand or contact your Quividi sales representative.

New LG Google Cast-Integrated Hotel TVs

January 30th, 2025

Adrian J Cotterill, Editor-in-Chief

LG Electronics (LG) will unveil its new Google Cast-integrated hotel TVs at #ISE2025 next week.

“LG Hotel TVs with Google Cast will deliver a seamless entertainment experience for guests,” said Tiger Lan, senior director of engineering for multi-device experiences at Google. “We’re excited to see LG’s momentum in bringing this seamless casting integrationbto the hospitality industry, providing travelers with the familiar comforts of home while on the go.”

Google Cast, Google’s technology that lets you stream your favorite entertainment and apps from your phone, tablet or computer right to your TV, enhances the guest experience with LG Hotel TVs by providing secure and convenient access to OTT streaming services.

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#OOH2025 Media Conference Speakers

January 30th, 2025

Andrew Neale

This year’s OAAA OOH Media Conference will take place May 5-7, 2025 in Boston and registration is now open.

The event, themed ‘The Power of Presence‘ will spotlight out of home’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world.

The conference will bring together a who’s who of marketing powerhouses, bold creative thinkers, and brand leaders to reimagine the role of OOH in the modern marketing mix.

The speaker lineup already includes:

  • Todd Kaplan, Chief Marketing Officer, Kraft Heinz North America
  • Jeanniey Walden, Chief Marketing Officer, Rite Aid
  • Caitlin Mack, VP of Marketing, LesserEvil
  • Jason Dorsey, Generational researcher and best-selling author
  • Terry Kawaja, Founder and CEO, LUMA Partners
  • Jim Mollica, Chief Marketing Officer, Bose
  • Jonathon McKenzie, Head of Brand Paid Media, HubSpot
  • Megan Smith, Growth Marketing Manager, Tecovas
  • Michael Wieder, Co-Founder, President & CMO, Lalo
  • Olivia Santarelli, Head of Marketing, Gemini

“The OOH Media Conference is a cornerstone event for our industry, and brings together leaders from across the marketing ecosystem to share ideas, shape the future, and showcase the unmatched power of out of home advertising,” said Anna Bager, President and CEO of OAAA, “It’s also an opportunity to align our collective vision and demonstrate the transformative role OOH plays in driving growth for brands and delivering real value to communities. This event is where connections are made, ideas take shape, and the future of advertising is defined.”

Highlights of this year’s agenda include:

  • Dynamic keynotes from leading industry voices who are shaping the future of advertising and redefining consumer engagement.
  • Future-focused panels exploring the latest trends in creative storytelling, measurement, and the intersection of OOH with retail media, digital, and connected TV.
  • Unparalleled networking opportunities designed to spark meaningful connections with industry leaders, peers, and partners.

Set in Boston’s vibrant Seaport District, the conference provides the perfect backdrop to experience one of the city’s most innovative and inspiring neighborhoods while bringing together leaders from across the marketing and media spectrum.

Registration can be found here.

New @LogitechBiz Spot Workplace Occupancy Sensor

January 29th, 2025

Andrew Neale

Logitech (SIX: LOGN) (NASDAQ: LOGI) has introduced Logitech Spot, a workplace occupancy and environmental sensor that’s simple to deploy in nearly any space. Packed with advanced sensors, Spot detects space occupancy to automate meeting room reservations and monitors environmental conditions to provide suggested actions to help companies improve workplace well-being and reduce energy costs.

Spot detects space occupancy to automate meeting room reservations and monitors environmental conditions to provide suggested actions to help companies improve workplace well-being and reduce energy costs.

If employees are falling asleep at work, it’s not always because the meeting is boring. In bustling workplaces, employees move in and out of scheduled or ad-hoc meetings in spaces that continuously use energy and recirculate air. Harvard and Berkeley studies* show that office air with high carbon dioxide levels, and pollutants like dust, perfume, and aerosols are linked to lower cognitive function, illness and absenteeism.

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Do Something Big Says UK Department for Education

January 29th, 2025

Adrian J Cotterill, Editor-in-Chief

As part of its latest drive to recruit early years educators, the UK Department for Education has worked with Posterscope and Omnigov to trial new (to them) out of homeformats for the first time, including LED bus supersides and dynamic OOH across multiple environments, to reach potential candidates on high streets and transport hubs.

The ‘Do Something Big’ campaign is live until March 10 and is running across outdoor Roadside, Malls, Rail and London Underground, as well as POS and cinema, through multiple media owners including Global Clear Channel, JCDecaux, Boomerang and KBH Group.

Part of a major new national campaign, the OOH features multiple creative executions, designed by Havas, which showcase the rewarding and joyful nature of working with children, and are aligned with not only the environment, but also the day of the week and time of day.

Posterscope is the UK’s leading Out-of-Home media agency. We have a deep understanding of what people think, feel, and do out of the home, making us experts in reaching and influencing audiences in the physical world.