Beacon Specialist @kontakt_io Partners w/ @Proxama 4 OOH Mobile Campaigns

July 30th, 2015

Andrew Neale

International mobile proximity marketing and payment solutions company, Proxama PLC (AIM: PROX) has signed, what looks like, a significant strategic partnership with Beacon hardware specialist, Kontakt.io.

Kontakt.io, is one of the confirmed beacon suppliers for Eddystone – the new open beacon format from Google, Ed, and is a leading global provider of beacon hardware and proximity solutions – in this announcement, Kontakt.io has partnered with Proxama to provide Beacon technology for deployment to the Proxama Network.

Kontakt.io’s solution will operate with Proxama’s TapPoint proximity marketing platform to enable brands to deliver digital experiences based on the user’s current physical context and location, via mobile. This should help brands to increase consumer engagement and app retention across a network of high footfall, high dwell locations.

Jon Worley, CEO of Proxama’s Proximity Marketing Division told us “With the recent news about Google’s new Eddystone open beacon format, the proximity marketing sector is set to accelerate even quicker. We have already anticipated that future requirements for beacon hardware will definitely evolve over the coming months and therefore spent a lot of time researching the best beacon technology options available, as finding the right partner was essential to our ambitious plans. Kontakt.io supplies a high quality product which will not only bring us increased capabilities, but also will provide us with the ability to deliver highly effective scalable mobile campaigns across the Proxama Network, at the same time enabling cost efficiencies.

Kontakt.io will be hugely instrumental to our goal of creating a large beacon-powered network for media owners, app owners, and advertisers, and it’s great to have found a like-minded partner that has a common goal to deliver quality beacon-led experiences that consumers will value.”

Szymon Niemczura, CEO of Kontakt.io was quoted as saying “It was important for us to have a partner that shares our vision and can operate at enterprise-level. Proxama has a long-standing track record of successfully delivering innovative and market-leading proximity initiatives just like Kontakt.io, so we’re excited about this partnership.

Kontakt.io already has a global reach and we’re really well-placed to work closely alongside Proxama as we help develop global opportunities for both businesses. This partnership is a great chance for us to collaborate and lead the market together.”

The announcement follows Proxama’s recent roll-out of high profile beacon installations with Eye Airports and Exterion Media, the first phase of which will roll out in eight UK airports and 500 London busses. Following phase one, there is the opportunity to roll-out to further airports and potentially 8,500 London buses.

20th Century Fox Hands Its £12m UK OOH Biz 2 @RapportWW

July 30th, 2015

Maddie Cotterill

20th Century Fox has appointed the specialist out-of-home agency Rapport to handle its £12 million UK out-of-home media planning and buying account. This will see Rapport working with the film corporation across both the theatrical and home entertainment arms of its business.

Chris Green, Theatrical Marketing Director at 20th Century Fox said “We are excited to be working with Rapport who have been highly rated by everyone we speak to. We look forward to a constructive partnership with them and the media owners as we adapt within an ever changing market to deliver best in class marketing campaigns that really engage consumers in the out of home environment.”

Chris Marjoram, Managing Director at Rapport told us “We’re thrilled to have been appointed by 20th Century Fox. The team there is highly respected for what it has achieved in the film industry and we’re thoroughly looking forward to helping them realise Fox’s future ambitions.”

The out-of-home account was previously handled by Vizeum UK and Posterscope, and Vizeum UK have retained responsibility over all other media planning and buying for the company.

Rapport’s clients include Sky, 20th Century Fox, Cheil UK (part of Samsung Electronics) and Amazon.

WestJet Connect Takes To The Air

July 30th, 2015

Gail Chiasson, North American Editor

Calgary-based WestJet has begun rolling out its new inflight entertainment system featuring wireless Internet connectivity and more than 450 movies and television programs.

westjet-logoCalled WestJet Connect, the system will be activated on all of WestJet’s Boeing 767ER aircraft and more than 30% of WestJet’s Boeing Next-Generation 737 aircraft by end of 2015, with installations on the majority of the 737 fleet expected to be completed in 2016.

At launch, WestJet Connect will feature 85 movies and 329 TV programs, including expanded content in French. WestJet Connect is expected to eventually offer advertising opportunities, but not initially.

“The launch of WestJet Connect is an important next step in the evolution of our guest experience,” says Bob Cummings, WestJet executive vice-president, commercial. “Business travellers will appreciate Internet connectivity with global reach that’s not limited to terrestrial towers over land; they have the opportunity to be constantly in contact anywhere in WestJet’s world. WestJet Connect is also a great solution for our leisure travellers. Personal electronic devices have become universal and our guests now have access to hundreds of movies and TV shows right to their own device, which will make travelling with the whole family a breeze. Also, our live television channels will enable business and leisure travellers to stay in touch with real-time business and other news.”

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Next @DSFederation Hangout, Impact of 4K Technology

July 30th, 2015

Gail Chiasson, North American Editor

The Digital Signage Federation has announced that its Aug. 26 ‘hangout’ will focus on the topic of What 4K Means to Digital Signage.

Hangouts are 45-minute panel discussions using Google’s Hangout platform with a moderator and a panel of three or four industry professionals. The August 26 2pm EDT event will examine the pros and cons of 4K technology, under what circumstances to implement it and what to consider before doing so.

The panel comprised of Digital Signage professionals who are members of the DSF, will include: Jeff Weitzman, director business development, Navori; Aaron Rees, innovator, EpicEye; Ben Hardy, product manager, NEC Display Solutions; Eran Sharon, vice-president product management, YCD Multimedia.

In addition to discussing implementation and technology strategies, the panel will address:

  • What 4K is and the way it differs from what is seen on most screens;
  • The types of screens and screen sizes most applicable for 4K content;
  • Whether 4K-formated content now being created is actually in broad use;
  • When planning digital content, what to consider before committing to a 4K format;
  • How to consider integrating the purchase of new 4K capable screens into an existing deployment;
  • The cost difference in 4K content production & distribution v 1080p;
  • Identifying what other hardware beyond screens should be optimized for 4K content.

DSF, the independent not-for-profit trade organization serving the digital signage industry, invites DSF members and non-members alike, to attend the Wednesday, August 26 Hangout. Both DSF members and non-members may join this or any of the DSF’s scheduled Hangout conversations for free – but registration is required and can be accessed on the DSF website.

Daktronics LED Video Displays For Estadio BBVA Bancomer

July 29th, 2015

Gail Chiasson, North American Editor

Brookings, South Dakota-based Daktronics, in conjunction with Mexican partner Pantallas Publitronics, was recently called on to provide two new LED video displays for Estadio BBVA Bancomer, home of C.F. Monterrey in Monterrey, Mexico.

Daktronics-Monterrey

The displays have now been installed and are ready for C.F. Monterrey, commonly known as Los Rayados, to take to the pitch for the team’s first match on August 2, the eighth edition of S.L Benfica’s Eusébio Cup.

Noting that its work with Daktronics will bring a better overall experience to the fans and sponsors for interaction, information and statistics at every event held at Estadio BBVA Bancomer, Tonatiuh Mejía, vice-president of C.F. Monterrey, says, “We worked with world leaders in every aspect of creating this facility which will be a tourist icon for the city, designed with iconic materials from our states and equipped with the highest audio and video international standards.”

The new displays each measure 8.41 metres high by 19.02 metres wide and feature 13HD pixel layouts to provide crisp, clear imagery with wide angle visibility to more than 50,000 seats in the newly constructed stadium. The displays feature variable content zoning which allows each display to show one large image or to be divided into multiple different zones to provide any combination of live video, instant replays, scoring information, animations, advertising and sponsorship messages. Three different windows in the in-game look will be used for sponsorship.

“Choosing the best in the world at each specialty for the construction of this stadium, including Daktronics for LED video displays, brought professional people who offer professional services and premium, quality products,” says Mejía.

“Daktronics is thrilled for the opportunity to provide Los Rayados with these video displays at their new stadium in Monterrey and for the continual guidance from our long-time representatives in Mexico, Pantallas Publitronics, without whom the project would not have been possible,” says Erin Harvey, Daktronics international sales representative. “The views of the mountains that form the backdrop of the stadium give it a commanding feeling. With the mountains, there’s no doubt that you’re in Monterrey; it’s very much the home of Los Rayados. The Daktronics displays share part of that view, so it is important to put our best foot forward.”

The installation comes with a digital content package from Daktronics Creative Services, an award-winning in-house creative department. Content will include a combination of custom created Los Rayados and standard catalog content for logo animations, welcome messages and crowd prompts.

Daktronics LED video and messaging display technology feature industry-leading environmental protection for a long lifetime with consistent performance and low power consumption, providing value and excitement for years to come.

Supported by the passion of football and the potential ecological and economic development of the area, C.F. Monterrey Los Rayados intends to collaborate on improving the quality of life of the metropolitan area inhabitants, increasing green areas, sports and cultural spaces and promoting healthy end family entertainment, thus creating an ecological, tourism and sports benchmark of international importance for the state of Nuevo Leon and Mexico. “EN LA VIDA Y EN LA CANCHA”

Clear Channel Digital Column Network at Toronto Union Station

July 29th, 2015

Gail Chiasson, North American Editor

Clear Channel Canada, Toronto, launched a highly impactful Digital Column Network in the newly renovated Go Concourse at Toronto Union Station this week.

TUS-DigitalColumnNetwork-Photo1

The network offers coverage of Canada’s busiest building, which serves over 65 million commuters annually.

Digital column in Union Station

Digital column in Union Station

This is the first 360 degree Digital Column Network in Canada and consists of six 6’ tall cylindrical digital columns. CCC used the latest display technology with full motion and static digital capabilities, that will be synced for higher impact.

In 2014, CCC acquired the rights to advertising media at Toronto’s Union Station and will continue to grow their assets including digital and static wall media, as the renovations at Union Station are completed.

Separately, we also noticed that Clear Channel Canada recently heightened its digital presence in Yonge Dundas Square with the installation of a new LED display on the Atrium on Bay Media Tower. This premium display has the same resolution as the Samsung screen on top of the AOB tower – the largest digital screen in Canada.

Dundas Square is in the heart of downtown Toronto and boasts a daily circulation of over 137,700. Advertisers now have a superior way to reach the over 1,000,000 people who attend events in Dundas Square each summer. The new AOB Tower digital display also allows brands to connect with the over 47 million shoppers who pass through the Toronto Eaton Centre annually.

Clear Channel Canada is owned by Clear Channel Holdings Inc., New York, and by EL Media Holdings Canada. CCC is an innovative leader in Canadian Airport, Mall, Spectacular and Digital OOH media and manages Ottawa’s transit shelters. CCC spectacular static and
digital media networks are available across our 5 Airport network, and the premium 26 mall portfolio. In addition CCC offers spectacular and digital media of Toronto’s Gardiner Expressway.

Nebraska Furniture Mart Selects Reflect As Digital Solutions Partner

July 29th, 2015

Gail Chiasson, North American Editor

Reflect, Dallas-based turnkey digital media solutions provider for out-of-home networks, was selected by Nebraska Furniture Mart (NFM) as its exclusive digital solutions partner, handling the new Nebraska Furniture Mart store location in Texas.

Wayfinding at the main entrance

Wayfinding at the main entrance

The new recently-opened location is on a site covering 90 acres. The store has 560,000 sq. ft. of retail showroom, and a 1.3 million sq. ft. distribution center. It is projected to host 8-10 million visitors annually.

The Nebraska Furniture Mart store serves as anchor to the Grandscape development, a 400+ acre mixed use development which will provide a unique destination for retail, entertainment, dining and attractions.

Family owned and operated since 1937, Nebraska Furniture Mart is a brand rich in heritage. Nebraska Furniture Mart has always focused on unmatchable prices, top-notch customer service, and memorable guest experiences. When it decided to open a new store in Texas, management was aware of the challenges of introducing a brand rich in heritage to a new market, as well as the challenges that came along with the immense scope of the project. Reflect and Nebraska Furniture Mart worked together, using in-store digital media technologies to design an intimate and personalized shopping experience for a large format store.

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Christie Interactive Video Wall, University Of Nebraska-Omaha

July 28th, 2015

Gail Chiasson, North American Editor

Christie, Cypress, California, and AVI Systems, Minneapolis, Minnesota, recently teamed up to create a movable four-unit by one-unit LCD interactive digital display wall at the University of Nebraska Omaha’s Dr. C.C. & Mabel L. Criss Library.

Christie LCD Interactive Display Wall - University of Nebraska - (lr)Built on casters for easy mobility, the multi-touch video wall gives students the opportunity to experiment, play and create what was previously unavailable to them and they are taking full advantage by designing gaming videos, working on school projects, and ’spray painting’ the wall using Graffiti Wall software.

The Library is the school’s primary source for academic information and Joyce Neujahr, director of patron services, says she was searching for something “unique and different” that was not already on campus. Her interest was piqued when she read about the Christie installation at North Carolina State University and viewed the impressive Christie MicroTiles at Nebraska Omaha’s Barbara Weitz Community Engagement Center.

“We looked at other brands, but the Christie LCD panels have no real competition. Once we saw the Christie LCD panels in action, and their brilliant, high definition images, they sold themselves,” says Neujahr. “AVI Systems did a great job with the installation and are an excellent company to work with. They knew exactly what they were doing and kept us in the loop every step of the way.”

Neujahr said the video wall’s mobility was a big selling point for both the Dean and the Chancellor, who appreciate and love the wall and its technology, thinking it is money well spent. Using the new Christie wall, the library has ‘Throwback Thursdays’ where archival photos are shown and Tuesdays include streaming videos, which are quite popular.

“One week we had eagles with their eggs hatching, and then the mother feeding them and another time we had newborn puppies – that sort of thing usually drives a lot of attention,” Neujahr added. “We also had a feed from the Hubble Space Telescope circling the Earth with live streaming video. I think that’s been a popular use of the wall: the live streaming event. The multi-touch screens are also frequently used and are a feature which influenced our purchase.”

Christie’s range of thin and elegant professional LCD flat panels enhances any environment with brilliant, high-definition visuals. Affordable and reliable, these display products provide the ideal platform to express messaging in corporate lobbies and meeting rooms, educational facilities and retail spaces.

AllOver Media Acquires Zoom Media’s Social & Family Divisions

July 28th, 2015

Gail Chiasson, North American Editor

Minneapolis-based AllOver Media LLC (AOM), a portfolio company of Audax Private Equity and believed to be the largest alternative out-of-home advertising platforms in the US, has purchased the Social Indoor and the Family Network Divisions of Zoom Media.

ZoomnewLogo-Tagline-BlueFollowing this purchase, Zoom Media is now focusing specifically on its Zoom Fitness Network worldwide. It earlier swapped advertising networks in Canada with Newad in June, 2015, with Newad acquiring Zoom’s restobar, campus, fashion, business, media and golf networks in exchange for Newad’s fitness establishments.

Assets of the Social Indoor Network include static poster facings and digital screens across more than 1,600 venues and 20 DMA’s, including sports bars, restaurants and clubs. The Family Network consists of backlit billboards, digital screens, floor clings and other customized media formats at more than 350 sports and recreation centers, including arcades, bowling alleys, roller skating facilities and more.

AllOver Media logoBoth Zoom and AOM have deep roots in strategic indoor place-based media. Zoom Media started initially as a school project by a University of Quebec student in 1991 and quickly became a major player in the indoor media field, branching into the US in 1998 and later into Europe. Today Zoom Media is the global market leader in ad-supported video platforms in the fitness industry with its Zoom Fitness Network.

With this acquisition, AOM becomes the only nationwide provider of gender-specific place-based media. AllOver Media built its foundation with AJ Indoor in 1987 and gained its first major advertising agency partners in 1989. Through the years, products have been refined and added, but the essence of the indoor ad industry remains the same – as an instrument to engage a captive audience. Beyond the current static and digital advertising opportunities is a wide array of bar media options, including pint glasses, coasters, table tents, mirror clings, wallscapes and more. Experiential, promotional and couponing round out the field and provide opportunities for testing and tracking. The only barrier is how creative advertisers can get while promoting their brand.

“Since founding AllOver Media in 2002, we have focused on developing and deploying a diverse set of advertising mediums at high-traffic indoor and outdoor venues throughout the United States,” said Tony Jacobson, AllOver Media CEO. “This acquisition strengthens and expands our current Indoor portfolio and makes us the clear leader in the space, which compliments our industry leading status in convenience store and truckside media as well. This deal is 20 years in the marking and is personally an exciting time.”

“We are very pleased that our friends at AllOver Media have purchased the Social and Family networks,” says François de Gaspé Beaubien, Zoom’s chairman and CEO. “This transaction enables both parties to focus on their respective core strengths; Zoom has completed the sale of our non-fitness networks and is now 100% focused on the active lifestyle category across the US, Canada and the UK.”

AllOver Media (AOM), founded in 2002, is headquartered in Minneapolis, Minnesota, and is the largest alternative out-of-home advertising platform in the U.S. AOM works with a wide range of clients from Fortune 500 to regional and local companies by promoting products within captive media formats and engaging consumers on an every day basis. AOM is the only out-of-home company that can provide coverage in virtually every DMA in the US.

Digital Signage Summit Europe

July 28th, 2015

Adrian J Cotterill, Editor-in-Chief

What was to be the invidis 9th Digital Signage Conference 2015 is now Digital Signage Summit Europe – what with their new partnership with the organisers of Integrated Systems Europe.

The event is still being held in Munich but moving one week earlier from previous years taking place at the Hilton Hotel Airport Munich (formerly the Kempinski Hotel) on Thursday and Friday, September 10-11, 2015.

There are two other events in their ‘series’;

  • Digital Signage Summit Russia which takes place in Moscow, Wednesday and Thursday October 29-30, 2015.
  • Digital Signage Summit MENA which takes place in Dubai, Monday, November 16, 2015.