DailyDOOH

Rumour has been for some time that Beijing based Neolix was following up its KFC Autonomous #5G Food Trucks with a Pizza Hut “restaurant on wheels” service and here it is in Beijing, some of the first pictures we believe…

The Neolix unmanned vehicles support Level 4 autonomous driving. It detects and avoid obstacles via its sensors. It has a mileage of 100km on a single charge and a maximum speed of 50km/h.

These Neolix autonomous driving vehicles have most recently been used in China for ‘street disinfection’. The manufacturer markets them for food sales, patrols and delivery but in Shanghai they have popped up as KFC Food Trucks.

These vehicles are currently roaming the streets of Beijing. The writing on that rear window of the vehicle, translates as “Pizza Hut AI Smart Dining Car”.

Intuiface and Sightcorp are hoping to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital out-of-home deployments with a new partnership.

The idea is that systems integrators, business hosting staff and/or visitors would use Intuiface’s digital experience platform to create interactive digital content for physical locations and connect those experiences to a real-time stream of face analysis data produced by Sightcorp’s DeepSight Toolkit.

Vincent Encontre, COO Intuiface said “By combining Intuiface, best-of-breed for dynamic content delivery and analytics, with Sightcorp, best-of-breed for AI-powered real-time face analysis we have cracked the code and created something that can be adopted by any team interested in audience-aware, data-rich DOOH deployments.”

Intuiface automatically combines this anonymously-collected information with additional data captured at the edge and immediately makes it available for both triggering the display of in-context content (e.g., based on age and gender) and for visualising the data using Intuiface’s analytics solution to determine content effectiveness (e.g., views, impressions, dwell time). The result is hopefully, deeply personalised content delivered on-demand for well-understood audiences via an easily adopted, low-cost, and highly versatile alternative to the heavily code-dependent solutions on the market today. New users can produce dynamic content in just minutes while Intuiface veterans can, for the first time, sell measurable ad space at a premium.

Read the rest of this entry »

Glow, a leading tech platform in global consumer analytics, has joined the Nielsen Connect Partner Network, the data industry’s largest open ecosystem of technology-driven solution providers for researchers, corporations and governments.

We are told that this new relationship enables Glow’s real-time insights platform to support Nielsen’s clients around the world. The partnership strengthens Glow as a leading provider of data analytics solutions and the alliance enables an expanded reach for Glow’s innovative consumer insights platform.

Tim Clover, Founder and CEO of Glow told us “The Glow platform was built to supply businesses with real-time consumer data to bring certainty to decision making. This new partnership means our online panel of 62 million people, across 45 countries, can be accessed by Nielsen’s clients to garner rapid consumer sentiment, which is a valuable tool in the swiftly changing business environments we find ourselves in today.”

Read the rest of this entry »

Prolight + Sound Guangzhou will take place May 16-19, 2021.

The organisers tell us that in response to the fast recovery of the Chinese entertainment, media and AV industry, the trade show is expanding its floor space to 150,000+ sqm.

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its subsidiary, JCDecaux UK, has been awarded a ten-year advertising contract by Manchester City Council to provide digital advertising on 86 Community Information Panels (CIPs), delivering 172 digital screens in the city centre, following a competitive tender. JCDecaux will also support a range of important environmental and community initiatives in Manchester.

Councillor Nigel Murphy, Deputy Leader of Manchester City Council, said “We welcome the appointment of JCDecaux as one of the city’s media partners following a competitive process and some extremely high-quality bids. We look forward to working with them to bring modern infrastructure and new digital screens to Manchester city centre. JCDecaux has a long history of working in Manchester and has shown a strong understanding of our vision, with a desire to support our work across a range of environmental and social impact projects – including our commitment to becoming a zero-carbon city by 2038.”

Manchester (population: more than 550,000) represents the largest UK city region economy outside London. It has an outstanding reputation as a centre of excellence for business and retail, and is also renowned for its digital and IT, financial sectors and universities. Manchester was voted “the most liveable city in the UK (source: The Economist, 2019).

Read the rest of this entry »

Two key players in the conferencing audio ecosystem market have joined forces to provide a wider variety of networked audio choices for customers. Shure, a global leader in audio technology, has acquired California-based Midas Technology, Inc., also known as Stem Audio, which specializes in providing a suite of products including table, ceiling and wall microphones as well as loudspeakers, control interfaces and hubs.

With the acquisition of Stem Audio, Shure will be able to further expand and diversify its solution offering for organizations of all sizes, while Stem Audio will benefit from the robust global infrastructure and support capabilities that Shure provides.

Stem Audio’s robust RoomDesign tool and straight-forward networked installation make it a solution that can be installed by anyone. With advanced technology that customizes each device’s performance to the acoustics of a room, audio pickup heat mapping, and a built-in management platform, Stem Audio is a powerhouse ecosystem that can seamlessly fit into many enterprise environments with ease.

Shure and Stem Audio will continue to operate separately as integration plans for sales and support are finalized.

Future plans for the respective product portfolios will be shared later. In the meantime, customers will continue to buy and receive support for Stem Audio products from Stem Audio’s current channels.

This acquisition also includes Midas’ Phoenix Audio Technologies brand.

There is, it seems, or has been, a ‘long awaited return’ of Animaniacs, which is now streaming on Hulu. To promote this occasion someone figured that a holographic activation, projected atop a very small number of taxi and rideshare vehicles, featuring the show’s characters in iconic locations across Los Angeles and New York was a good idea.

So, this past weekend, Firefly outfitted its proprietary smart media displays with hologram projectors to place the Warner siblings, Yakko and Wakko, and the Warner sister Dot in iconic locations across Los Angeles and New York.

Read the rest of this entry »

Kinetic, the UK’s leading out-of-home agency, and Mural Republic, have partnered with Electronic Arts and Sony to deliver an exciting mural campaign in recognition of EA SPORTS FIFA 21’s launch on PlayStation 5 on December 4, 2020.

The new hyper-local OOH campaign includes five murals across England, designed by Graphic Designer and Illustrator Scott McRoy and features players from the local football clubs. The media agency supporting the campaign is mSix.

Read the rest of this entry »

Here in China we have seen these Neolix autonomous driving vehicles most recently used for ‘street disinfection’. The manufacturer markets them for food sales, patrols and delivery but in Shanghai they have popped up as KFC Food Trucks.

You can place an order on the screen and you pay via WeChat and when payment is accepted, the door will open for you to collect your order.

The Neolix unmanned vehicles support Level 4 autonomous driving. It detects and avoid obstacles via its sensors. It has a mileage of 100km on a single charge and a maximum speed of 50km/h.

Rumour is that the company is also said to be working with Pizza Hut to provide a “restaurant on wheels” service.

PORTL Hologram has raised USD 3M from famed venture investor Tim Draper, former Electronic Arts executive Doug Barry and longtime awards-show producer Joe Lewis.

David Nussbaum, the founder of PORTL Hologram turned the excitement generated by hologram performance given posthumously by Tupac Shakur at the 2012 Coachella Valley Music & Arts festival into a business.

According to David, the PORTL is a significant upgrade to that, and the Pepper’s Ghost technique that stage illusionists and moviemakers have been using since it was invented by John Pepper back in the 19th century

The PORTL projector can transmit images any time of the day or night, and using PORTL’s capture studio-in-a-box means that anyone with USD 60,000 to spend and a white background can ‘beam’ themselves into any portal anywhere in the world.

The company claims to have sold a hundred devices already and says it has delivered several dozen to shopping malls, airports and movie theatre lobbies.

We are told that [art of the selling point is its interactivity, through the studio rig and PORTL hardware, users can hear what people standing around the PORTL are saying and then respond.

PORTL is looking to build a miniaturissed version of its system that would be about the size of a desktop computer and could be used to both record and distribute the holograms to anyone with a PORTL device.

David Nussbaum said “The minis will have all of the features to capture your content and rotoscope you out of our background and have the studio effects that is important in displaying your realistic volumetric like effect and they will beam you to any other device. To build out the business, the PORTL minis will have more than just communications capabilities, but recorded entertainment as well. The minis will be bundled with content like Peloton and Mirror bundled with very specific types of content. We are in conversations with a number of extremely well-known content creators where we would bundle a portal but will also have dedicated and exclusive content… [and] bundle that for $39 to $49 per month”.

If you think this all sounds a little far-fetched you are probably not alone.

Doug Barry is also coming on board as the company’s first chief operating officer.