See All That is Spectacular in NYC, w/ Your Digital Companion

October 24th, 2016

Andrew Neale

Planned to coincide with New York Digital Signage Week, Show+Tell have just released a Digital Design Tour smartphone app, created for designers, visual merchandisers, technologists and architects who work in the environmental design industry, this app will guide visitors around New York City in an interactive tour and help them visit the best and brightest installations that focus on beautiful, dynamic and interactive digital displays.


Special App Features include:

  • The most comprehensive reference of every major installation in The City
  • 360 VR, Videos and Photos of landmark must-see Digital installation locations
  • Social links to send your status to Facebook and Twitter
  • Augmented Reality – see tour info superimposed on the actual locations
  • Step Counter – track your progress as you travel among sites
  • GPS Beacons for special surprises*

The fully automated self guided tour allows you to start and stop the ‘free roam’ tour wherever you like. Pick and choose to see the sights that interest you or go big and travel to all the stops – over 30 places of interest covering 8+ miles of New York City.

It’s available in the App store here or on Google Play here.

*A special “Event Mode” will allow groups to enjoy the design tours, while competing to collect GPS enabled ’Treasure Beacons’ (think Pokemon!) Winners may receive special prizes!! Prizes available only during special events.

Fairfield Displays Ceases Trading

October 24th, 2016

Adrian J Cotterill, Editor-in-Chief

Rumour in the UK is that Fairfield Displays has ceased trading.

Mediaweek Media Brand of the Year Given 2 @Primesight

October 23rd, 2016

Adrian J Cotterill, Editor-in-Chief

Last week Primesight won the Mediaweek Media Brand. The shortlist featured some major media brands in the UK including Facebook, itv, Instagram and Exterion Media – as the award has not been won by any of the Outdoor media businesses in recent memory, this is a particularly stunning achievement.


Naren Patel, Primesight CEO told us “We are incredibly grateful for this recognition from the media industry and for winning this award on behalf of the outdoor advertising sector. This past year has seen unparalleled success at Primesight, with new contracts, our continued investment in digital panels, ground-breaking cross-media campaigns and our 3-star Best Companies accreditation (amongst others).”

He added “We remain humble, continue to invest in our people and remain focussed on making an impression through the work we do.

Raffi Vartian joins @DiversifiedUS

October 21st, 2016

Adrian J Cotterill, Editor-in-Chief

Signagelive Inc.’s Raffi Vartian has joined Diversified.

Tom Nix joins Predict Ventures Executive Advisory Board

October 21st, 2016

Maddie Cotterill

Former Scala CEO Tom Nix has joined the Predict Ventures Advisory Board. Predict Ventures describes itself as the leader in big data audience solutions for top brands in TV and media. We’re told that under Tom’s guidance, Predict Ventures will focus on the development of new data services, products and business processes in the out of home market. Chris Bryant, a Partner in Predict Ventures told us earlier this week “Tom Nix brings deep industry knowledge and customer engagement experience to Predict. Tom’s knowledge of the Out of Home & Retail Engagement industry, combined with his predictive analytics experience— both in the U.S. and abroad — will help guide Predict’s growth as a provider of strategic data solutions across out-of-home venues”.

Predict’s Audience Intelligence Framework enables clients to build a single view of their customer through the convergence of MarTech, AdTech and strategic audience data into a single customer profile. The data can then be activated at all levels of the organization and visualized for management and the board to drive strategy. Predict’s framework enables companies to analyze, visualize and activate data across the enterprise.

Tom Nix told us over Skype, “The Out-of-Home industry needs data-driven solutions that provide audience insights to improve and enhance the customer experience. I’m excited to join Predict’s advisory board. They’ve been helping broadcast and cable TV networks transform the entertainment industry by leveraging data to create lasting relationships between media brands and their customers. I’m looking forward to expanding that practice from Media and Entertainment to venues outside the home.”

Predict Ventures operates Predict, a strategic data consulting firm comprised of media and tech industry veterans. The Predict consulting team has partnered with global media brands and successfully scaled innovation-driven entrepreneurial ventures. Clients include A+E Networks, AMC Networks, The Sundance Institute, Screenvision Media, and Canada’s Corus Entertainment. Predict Ventures has launched affiliated companies that adhere to the thesis of data as an accelerator for growth including a SaaS artificial intelligence platform and a ‘data as currency’ investment arm.

The New York City based Predict Ventures has additional offices in Princeton, New Jersey, and Toronto, Canada.

Presidential Election Content And Data Package from @Daktronics

October 20th, 2016

Andrew Neale

Daktronics (NASDAQ-DAKT) is helping out-of-home digital signage owners sell advertising while also serving the public with a free 2016 election-targeted content package for Daktronics digital billboards.


This free election content package will allow Daktronics digital billboard operators to display real-time election results to their audiences on election day. By choosing from various content options, operators can either sell the advertising space to a sponsor or use it as a public service announcement.

Gina Kuck, manager of Daktronics Commercial Creative Services told us “This is an opportunity for digital display owners to use both high election anticipation and dynamic data to launch their own exciting campaign,” said “Dynamic data is one of the best ways to engage audiences and this package makes it easier for display owners to create their own messages that capitalize on the current election landscape.

“Beyond this package offering, ensuing conversations with new and existing customers can help spur the use of dynamic data in other promotions. As a manufacturer, we’re invested in developing a long-term strategy for digital billboard users. This offering is just one example of our commitment to the industry by cultivating growth on a granular level.”

The free package consists of two template options: the popular vote or percentage vote template and the electoral college template. These are available in self-promotion or sponsorship options for all Daktronics Visiconn® and Venus® Control Software users. Reach out to for information on how to receive the free package before election day.

PromoVu Joins @DPAAorg

October 20th, 2016

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) announced this week that PromoVu has joined the rapidly growing association. PromoVu is a Portland, OR-based company that owns patents for visual detection software available for licensing by digital place-based networks.

Callahan_BC_1014_R1_1UpBarry Frey, president & CEO, DPAA told us “PromoVu’s visual detection and demographic analytic software enables digital place-based networks to enhance their ad targeting capabilities,” “We look forward to helping PromoVu build relationships throughout our industry as we work toward our common goal of making digital place-based an integral part of every advertiser’s video media plan.”

Membership in DPAA encompasses numerous benefits, including admission to quarterly “mini summit” meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

Norman Hotz, PromoVu CEO, said, “We recognize that membership in the DPAA is a very important component of our strategy to utilize our proprietary intellectual property in place-based video screens across the country. The contacts and tools available to us through our membership are of great importance to our growth plans.”

PromoVu (PV) was established in 1999 and pioneered intelligent out of home advertising displays with patented software. Recognizing the ensuing demand for identifying audiences and accounting in the segment, the company was acquired in 2001 by Norman Hotz, along with Jerry Gibbons and Joseph Rainoldi, long-time advertising industry leaders. The company has continued the pioneering development and patenting of demographic recognition, viewer engagement and related analytics.

JCDecaux Wants #OneBillionEyeballs in 2017

October 20th, 2016

Maddie Cotterill

JCDecaux, the UK’s largest Out-of-Home (OOH) advertising company, announced the week at its upfront, held with IAB UK, its plans to double its current digital impressions by hitting a milestone of one billion by the end of 2017.


JCDecaux’s Ben Maher kicks off a rather different upfront

Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK, told us “This is a significant step in the evolution of our business. To double the digital impressions in one year and increase our weekly reach to match that of leading TV channels is an ambitious investment plan. However, it is also our investment in new data platforms and software systems, coupled with the new skill sets we have brought into the company that we believe will revolutionise our medium. We want to be recognised as a leading digital media business in a world where mobile, digital and Out-of-Home continue to blur.”

JCDecaux, already the market leader in digital OOH with a 54% share of impressions, is seemingly, undergoing a transformation with an extensive investment in digitising its infrastructure as part of its vision to be recognised as a leading digital media owner.

Their current weekly digital reach is 30% and through national digitisation plans, they forecast to hit 50% weekly reach by the end of 2017 – compared to the leading commercial TV stations JCDecaux would have the fourth highest reach. ITV has the highest reach (59.2%), followed by Channel 4 (54.5%) and Channel 5 (44.1%), Ed.

JCDecaux also announced this week, a partnership with O2 owner Telefonica and the integration of audience behaviour data from 20 million users at 125 geo-fenced locations. JCDecaux hope that by adding this rich behavioural data source to its existing portfolio of demographic data from Route, CACI spend data and YouGov lifestyle data amongst other specialist data sets, it will enable brands and media agencies to optimise campaigns according to audience and reach via its Supply Side Platform and audience planning tool .

It’s our understanding that there is likely to be some major announcements with regard SmartBRICS before the end of this year.

#VideoEverywhereSummit Joint Promotion

October 19th, 2016

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) and Cannes Lions announced this week a #VideoEverywhereSummit joint promotion, in conjunction with sponsoring company AMI Entertainment, that will send an ad agency media professional to the June 2017 Cannes Lions Young Media Academy held at the Cannes Lions in France.

The Young Media Academy is open to media professionals 30 years of age or under. Delegates to the DPAA’s Video Everywhere Summit on October 27 who meet this criteria will be invited to enter the drawing at the AMI exhibit booth. The winner will be announced at the Summit cocktail party immediately following the day’s sessions. In addition to the seat in the Young Media Academy, the winner’s accommodations and travel will be included.

Barry Frey, DPAA President and CEO, told us “We are thrilled to be teaming up with Cannes Lions and AMI Entertainment to send a young media professional to the prestigious and incredibly valuable Young Media Academy. For the winner, this is likely to be a once-in-a-lifetime opportunity; one that can really help advance a career.”

The Young Media Academy is open to only 35 participants per year. It is an intensive five days of learning that provides a deeper understanding of the media landscape, and how this understanding will drive media solutions to greatly increase advertisers’ connections with their audiences. Held during Cannes Lions, the course equips participants to deliver better results on behalf of clients, taking the creative idea and working every media angle to amplify it in the marketplace and maximize results. The curriculum focuses on the key changes taking place in the media landscape, driven by rapidly evolving consumer behavior, in particular the impact of new technologies and the balance between exposure and engagement.

Steve Latham, Head of Talent & Training at the Cannes Lions International Festival of Creativity said “The Young Lions Academies are where rising stars learn to shine and we welcome this new partnership with the DPAA. Working closely with the tutors, we curate a week of learning with world-class speakers, one-to-one mentoring, a visit to the jury room, press conferences, tours of the week plus exclusive parties. This is an industry training opportunity like nothing else available, providing five years of learning in five days. We look forward to welcoming the DPAA delegate next June in Cannes.”

DD_NYDSW_logo2016The DPAA’s 9th annual Video Everywhere Summit will bring together nearly 800 delegates representing brands, agencies, digital place-based networks, ad-tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising. It will be held at the iconic Roosevelt Hotel in New York on October 27 as part of New York Digital Signage Week.

Attendees to the Video Everywhere Summit or any other of the week’s events are eligible for preferred hotel rates.

Summit speakers will include renowned pollster and brand messaging expert Dr. Frank Luntz, who will speak on the importance of using the right language and messaging in advertising, and will share his unique insights on the presidential election less than two weeks before voters go to the polls.

#NYShowcase16 @NEC_Display’s Manhattan Tech Talk

October 18th, 2016

Maddie Cotterill

On Tuesday October 25, 2016 during New York Digital Signage Week, as part of NEC Display Solution’s New York Partner Showcase VIP Cocktail Reception, they have a new TV chat show style programme inspired by some of the work that we’ve done with them in both London and Amsterdam over the last 18 months.

Broadcast Set

‘Manhattan Tech Talk’, filmed before a live studio audience, consists of two shows, each featuring a number of prominent industry players: –

First off, at 17:00 will see the following talking ‘technology’ …

Jeff Hastings, CEO, Brightsign
Steve Durkee, President Commercial Products, Milestone-AV
Richard Ventura, VP Business Development and Solutions, NEC Display Solutions

Next up, at 18:00 talking ‘design’ will see …

Peter Berry, Associate Principal, Shen, Milson & Wilke
Rob Badenoch, Associate Principal, TAD and Associates
Randy Pagnan, Principal, RP Visual Solutions

More information on NEC’s New York Partner Showcase can be found here.

#ff @RPVisuals @BrightSign @NEC_Display @nec_rv