Beer Batter Chip Day!

September 26th, 2016

Maddie Cotterill

Every day is beer batter chip day according to McCain, who have engaged APN Outdoor’s Elite Screens across the eastern seaboard for their latest campaign, encouraging Aussies to make every day special with Beer Batter Chips.


McCain have utilised multiple creative variations for each day of the week which are fed in automatically through APN Outdoor’s integrated serving platform, adding a personalised element to the message. The campaign was created in conjunction with media agency, Carat, and out of home specialists, Posterscope.


Mark Fairhurst, GM of Sales- APN Outdoor, told us “This campaign effectively uses simple digital capability to increase cut-through. Integrating contextual relevance into a brand’s message; be that related to the location, weather, time or as in this case the weekday itself, adds another element of relatability, and as a chip-lover myself I would have to agree with the sentiment that every day is indeed Beer Batter Chip day.”


APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leader in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.

Masters of Corporate Venture Capital, Oct 19, 2016 (NYC)

September 26th, 2016

Russ Curry, Ministry of New Media

Rubicon Venture Capital and Latham & Watkins are hosting a ‘New York: Masters of Corporate Venture Capital (CVC)’ event the Friday before New York Digital Signage Week proper

cvccoversmallerThe event includes Samsung Global Innovation Center‘s Gus Warren, who is ‎Managing Director of Investments at Samsung.

The event features a moderated panel discussion with leading CVCs plus time for networking, drinks and hors d’oeuvres.

Andrew Romans, General Partner of Rubicon Venture Capital, will discuss key findings from his research, interviewing over 100 CVCs and then moderate a live panel of leading VCs…

  • How can entrepreneurs raise funding for their startup from a CVC?
  • How can startups partner with a large corporate for rapid global growth?
  • How can angels partner with a CVC?
  • How can corporates create a winning CVC and use it to drive M&A?

The agenda in full then…

  • 5:30pm – 6:00pm Registration & networking
  • 6:00pm – 6:30pm Welcome remarks by David Concannon of Latham & Watkins followed by Andrew Romans sharing insights from his CVC research
  • 6:30pm – 7:15pm Moderated CVC panel discussion & questions
  • 7:15pm – 8:30pm Networking, cocktails, canapés

The CVC / VC panel comprises…

  • Susanne Greenfield, Director – Corporate Development, Priceline Group
  • Alden Mahabir, Manager, Verizon Ventures
  • Gus Warren, Managing Director of Investments, Samsung Global Innovation Center
  • Travis Skelly, Senior Vice President, Citi Ventures

Tickets, which include a copy of Andrew Romans recent book are available here.

Let The Tim Horton’s Feeding Frenzy Begin…

September 25th, 2016

Adrian J Cotterill, Editor-in-Chief

It will be interesting to see how much of a shot, EK3 Technologies Inc. (now Cineplex Inc. of course since its acquisition back in July 2013) has this time around as our understanding is that the EK3 contract has now reached the natural end of its term, and that Tim Horton’s are SERIOUSLY having a good look at alternatives.

Serious enough, that documents were sent out to all of those in the top 10 of ‘The Top 25 Digital Signage Software Vendors report‘ we published for 2016 (and of course Cineplex / EK3 as the incumbent).

It’s not at the proposal stage yet but when it is, it really is going to be one of the juiciest RFPs of the year and just-a-thought; but as Tim’s is owned by the same group that owns Burger King – one could assume that a victory in Canada might just give a leg up to the chosen software vendor in the US and beyond!!

#NYDSW @Barco’s Media Lab Session

September 25th, 2016

Russ Curry, Ministry of New Media

Barco are once again kicking off New York Digital Signage Week in some style with their regular launch party event – held from 4:00 PM to 7:00 PM (EDT) on Monday October 24 at the Barco Demo Center, Niles Creative Studio, 26 Broadway, New York, NY NY 10004.

NYDSW2015 - Barco - Laura Davis-Taylor

MaxMedia’s Laura Davis-Taylor presenting at the Barco kick-off last year

Fantastic food, great networking and always a brilliant speaker (last year they had Laura Davis-Taylor who by the way, this year, is speaking at The DailyDOOH Investor Conference) in an informal atmosphere make this one of the most sought after events during the week.

This year’s guest keynote speaker will be Intersection’s Chief Strategy Officer, Dave Etherington.

Registration for the event is a nominal USD 95 and is open now. There are only 18 / 60 tickets remaining.

For a full list of #NYDSW events, click here.

Next in Our CEO Spotlight; @OriginsAd’ Rajneesh Rawat

September 23rd, 2016

Maddie Cotterill

In our regular CEO Spotlight series, we kicked off 2016 with (then) FEPE President Antonio Vincenti (Chairman and CEO of Pikasso) which you can read here and a month later, Primesight’s CEO Naren Patel (which you can read here),

We then started covering newly appointed CEOs, first with 8OutdoorMedia’s new CEO Cennydd Roberts and then Screenvision’s CEO John Partilla.

We’ve been running CEO Spotlights regularly since 2008 and in June Sarah Parkes became the first executive to have ever been featured more than once (she last featured as Managing Director, Eye, back in September 2013 when Eye Airports managed media sales at London Gatwick airport until February 29, 2016 – at which point responsibility switched over to Airport Media Ltd).

Most recently featured was Barclay Nettlefold, QMS Media (Australia/APAC). and Bill Fordyce, HyperMedia (MEA).

Up a week today on the last Friday of September is Rajneesh Rawat, Origins Advertising (India) and after that, we’re continuing that trend of being ‘truly’ global’ with; Jordi Alba, IWALLINSHOP (Spain/LATAM); Chris Tyquin, MD goa (Queensland, Australia) and Paul Whitehead, IDS Canada all coming up before the end of the year.

All of our CEO Spotlights are available online (click here), as well as in print: –

Our next tome, DOOH INSIGHTS: Volume 5 will be available in London during both the Clear Channel and then the Exterion Media / Transport for London (TfL) launch events, then at the JCDecaux / IAB Upfront and, as usual, to all agencies and media owners in London.

The next big distribution is right after that, during New York Digital Signage Week – all 750+ attendees of the DPAA Video Everywhere Summit will receive a copy as well as 100’s more at other events that week.

Robert Crawford joins @BrandedCities

September 23rd, 2016

Adrian J Cotterill, Editor-in-Chief

Robert Crawford has joined Branded Cities Network (BCN) as their new Managing Director of Real Estate Development. Robert Crawford’s focus will be to increase BCN’s iconic media assets in existing markets as well as growing BCN’s footprint into new top-tier markets.

Robert Crawford brings over 15 years of experience in the out-of-home sector to the BCN team.  Before joining BCN, Mr. Crawford was the National Director of Real Estate for Big Outdoor and prior to that, was for ten years, hthe Vice President of Real Estate at Van Wagner for ten years.  During his tenure at Clear Channel Spectacolor, Robert Crawford played an integral role in the development of the signage assets at Westgate Entertainment District.

Wishing Their @Primesight Boss a Happy Birthday

September 22nd, 2016

Maddie Cotterill

Primesight celebrated the 50th birthday of their hugely popular CEO, Naren Patel on Thursday, by plastering his picture all over their digital billboard Network up and down the country.


Well loved by his company and the media industry at large, he was planning to mark his 50th birthday by having a quiet family day before the company decided to share the occasion with around five million other members of the public.

Determined to keep fit and healthy as he entered his 50th year, Naren entered the London Marathon back in April which he completed within a very respectable time.

He has also been instrumental in driving Primesight’s new health initiative called ‘In Your Prime’. Clearly, he is only just entering his own ‘prime’ !!!

Registration 4 @SEGD #Xlab2016 Events

September 22nd, 2016

Russ Curry, Ministry of New Media

Here’s the FULL speaker line up for the 2016 SEGD Xlab Workshop, including all of the Pre-Xlab events, taking place during New York Digital Signage Week.

Thursday October 27, Pre-Xlab Events

10:00-12:00 Project Tours

14:00-16:00 Digital Workshops

18:00-20:00 Show+Tell’s Rocktober Mixer at Samsung837 in association with DailyDOOH and SEGD

Friday October 28, Xlab Conference

08:00-09:00 Registration and Networking

09:00 Welcome and Introductions


09:10-10:20 The Digital City: Creating New Ecosystems
George Burciaga, Civiq Smartscapes
Mike Rawlinson, CityID

10:20-10:50 Networking Break


10:50-12:00Experiential Content: Connecting to Place
Chad Hudson and Ellen Shopper, Leviathan
Refit Anadol, Refik Anadol Studio

12:00-13:30 Lunch Break in Chelsea


13:40-14:50 Material Innovation: Approaching Oneness
Nik Hafermass, Ueberall

14:50-15:20 Networking Break


15:30-16:20 Virtual Reality: Sensorial Experiences
Kyle Banuelos, Dot Dot Dash


DD_NYDSW_logo201616:20-17:00 Next Gen Interaction: Next Gen Thinking
Nils Wilberg, Gagarin

17:30-20:00 Post-Xlab Mixer (with SEGD NYC Chapter)

Members: $495.00
Non-Members: $595.00
Educator: $195.00
Students: $0.00

You can register here.

#ff @civiqscapes @geo_burciaga @City_ID @lvthn @Chad_Hutson @ellenschopler  @refikanadol @antfood @wilsonbrown @mjdinteractive @jduimstra @lovedotdotdash @kylebanuelos @scatterco @yelayat @prophetbrand @talikrakowsky

Here’s a Big Hitting @ElonexOutdoor Ad Campaign

September 22nd, 2016

Maddie Cotterill

Promotion of the much anticipated new autobiography by Warwickshire and England cricketer Jonathan Trott is playing out to big audiences in a dynamic advertising campaign across the Elonex digital network.

Warwickshire and former England cricketer, Jonathan Trott pictured with Adam Stockton, Managing Director at Elonex

Warwickshire and former England cricketer, Jonathan Trott pictured with Adam Stockton, Managing Director at Elonex

In an exclusive advertising deal, the book’s launch promotion is being broadcast on Elonex roadside digital screens close to Trott’s home ground of Edgbaston, and on Elonex digital screens located in shopping centres throughout the UK where the autobiography will be available.

The creative for the campaign is hard hitting and to the point, and will certainly grab attention by capturing the essence of what readers can expect to find in the book. Locations broadcasting the campaign include Europe’s biggest roadside digital billboard at junction 9 on the M6, digital screens close to Birmingham City Centre and at some of the UK’s best known shopping centres.

Trott’s autobiography, UNGUARDED, will be published on September 29, 2016.

UNGUARDED is a revelatory memoir of Trott’s time in the England team, which charts the massive highs and extraordinary lows of a sportsman seemingly at the top of his game.

Commenting on the exclusive advertising deal, Jonathan Trott said “Choosing Elonex to conduct the outdoor advertising campaign for my autobiography ‘UNGUARDED’ was a really easy decision. The company is an official partner to Warwickshire County Cricket Club and has always been supportive to me as an individual.

“I am grateful to have such fantastic support from Elonex as this will ensure the book will receive maximum coverage and awareness in and around Birmingham, whilst also opening up the best opportunity to target specific shopping outlets around the country.”


Adam Stockton, Managing Director at Elonex, told us “We’re excited to be carrying promotion of Trotty’s new autobiography. It’s another coup for both us and the Digital Out of Home advertising industry in general. The dynamic and real-time nature of digital outdoor advertising fits well with the audience this book is sure to attract, it’s great to be pushing a local hero’s message throughout his home town and we’re sure the activity will maximise publicity and deliver a real boost to sales.

“At Elonex we’ve long been involved with high profile sport and enjoy strong relationships in professional cricket, but this is the first time we’ve exclusively promoted a sporting autobiography and it’s great to see the campaign live and grabbing attention!”

During his England career, Trott rose to become one of the best batsmen in world cricket and was pivotal in the team’s ascendancy to the number one ranked Test team in the world.

Success came at a cost though, and with relentless pressure weighing heavy, Trott’s England career came to an abrupt end, at least that’s how it appeared from the outside, when he left the 2012-13 Ashes tour of Australia suffering from a stress-related illness.

In his autobiography, Trott provides unique insight on a remarkably successful period in English cricket, and candidly discusses the factors that lead to his time in the team coming to an end.

Live From the … (Fill in Blank Twice), Thx 2 @AVNationTV

September 22nd, 2016

Andrew Neale

The folks at AVNationTV, who have quite simply, pioneered the way that blogger / influencer AV news dissemination and reporting is done – both on a weekly basis and at all the major AV trade shows is doing, not one but two live podcasts from New York Digital Signage Week this year.


Not content with simply repeating the innovative ‘Live From Times Square’ event they did last year with Daktronics (if you haven’t seen it, it’s worth taking a look at it – especially the format, click here) on Monday October 24, 2016 between 14:00-16:00 (it will be ‘live on air’ from 15:00 onwards) they are doing another live podcast at the same time on the Wednesday.

Christie Experiential Network’s Executive Vice President, Global Media, Kevin Romano has kindly loaned the use of his studio to allow ‘AVNation Live from the CEN Studios’ which will take place 14:00-16:00 on Wednesday October 26, 2016,

We understand that Monday’s podcast will be more OOH, DOOH, advertising oriented and Wednesday’s will likely be a little more technical, i.e. what AVNation are best known for.

AVNation’s Tim Albright will be letting people know the link where they can watch live a little closer to the time.