Exterion Media is today announcing its first use of technology with Proxama to target consumers while on the bus in the United Kingdom.
Passengers in Norwich can now receive location-based messages on their smart devices from retailers in the area as they travel.
The initiative counts 20 merchants in the area amongst its participants, allowing them to send shoppers offers and news about new products to consumers using the app, which is centred on Loka. Shoppers that have downloaded the app will be able to receive awards including coupons and discounts.
The initiative has been made possible by a collaboration between Proxama PLC (AIM: PROX); the global mobile proximity marketing and Near Field Communications (NFC) payments company, transport company FirstGroup and Exterion Media.
It is centred on Loka, a location-based app that provides relevant content and offers (available on Android and iOS), which acts as a network for local brands and gives these retailers a unique channel of communication to potential customers who are on the move. At the same time, shoppers receive the opportunity to discover and purchase new products, as well as receive rewards such as coupons, discounts and loyalty services.
The result brings benefits to both consumers and brands in the Norwich area. Consumers experience a more engaging journey, while local brands can expect an increase in loyalty, footfall and engagement.
Miles Quitmann, CCO, Proxama told us “The aim of this project is to understand more about how and when new mobile proximity technologies can enrich a consumer’s shopping experience. This initial six month beta project will provide learnings from this partnership and will shape future rollouts, which will take place on other bus networks in the UK to benefit both consumers and businesses.”
Working alongside multiple partners including Norwich Business Improvement District (BID) and the Association of Town & City Management (ATCM), the Connected High Street project is an ongoing initiative created to better learn about how to make beacon technology a part of the everyday shopping experience.