oOh!media Acquires Cactus Imaging

July 27th, 2016

Maddie Cotterill

Australia’s oOh!media Limited (ASX: OML) has acquired out-of-home printing and production company Cactus Imaging.

Brendon Cook, CEO of oOh!media told us “While digitisation of Out Of Home provides new opportunities to engage with audiences like never before, classic out of home plays a critical role in brand building for advertisers, both independently and in partnership with digital assets”.

oOh!media said the acquisition will reduce its costs and increase the company’s earnings per share and was fully-funded by cash, “This acquisition will allow us to deliver supply chain efficiencies for the delivery of classic print outdoor advertising across its leading metropolitan, regional and retail out of home networks, to support Cactus’ continued innovation and drive advertiser return on investment”.

Cactus specialises in the digital printing of grand, large and small format advertising across the out of home industry.

At the end of June oOh!media entered into an agreement to acquire privately-owned on-line content and publishing company Junkee Media Pty Limited.

IAB UK Digital Upfronts Returns For Third Year

July 27th, 2016

Maddie Cotterill

Now in its third year, we note that the Internet Advertising Bureau UK’s (IAB) annual UK Digital Upfronts now includes JCDecaux.

IAB UK Upfront Oct 2016Like all upfronts, it’s a showcase of premium digital advertising opportunities from some of the world’s leading content creators and media owners.

Following huge success in 2014 and 2015, we are told that the IAB UK Digital Upfronts has attracted an unprecedented amount of interest from leading agencies and media owners; AOL, Bloomberg, Buzzfeed, DigitasLBi, Facebook, Global, JCDecaux, Mail Brands UK, Twitter, Yahoo and YouTube have all signed up so far!

IAB UK’s CEO, Guy Phillips told us “We’re so excited to be running IAB Digital Upfronts for a third year. The event really has gone from strength to strength with so many leading brands and media owners now taking part. Undoubtedly we’ll see the best premium advertising opportunities and new launches during the week. And it’s huge fun too – so not to be missed!”

Each participating company will host their own event to highlight their most premium digital offerings for advertisers and agencies.

These events will be taking place in various venues across London from Friday October 14 to October 21, 2016.

When Pokémon Go Met Latest Movie Release Nine Lives

July 27th, 2016

Maddie Cotterill

In anticipation of the August 19 release of Nine Lives in cinemas and in order to encourage consumer engagement; Posterscope, Exterion Media and MKTG executed a consumer experience that included a competition to win Nine Lives soft-toys, further promoting the film release.

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Michael Scammell, Deputy Head of Marketing, Lionsgate UK told us “The Pokémon Go craze has continued to grow and grow, so with this partnership we wanted to stretch the boundaries to explore what this could mean for our OOH and tactical experiential activity promoting our upcoming release of Nine Lives.

“Combining the popular Pokémon game and the charming “Mr Fuzzypants” from Nine Lives provided a stand-out interactive experience for our consumers that allowed us to engage with them on a different level.”

The activation took place in a Pokémon Go hot-spot and Pokémon hunters arrived in multitudes, looking for their latest catch, at Exterion Media’s premium Four Dials OOH Screen at Westfield Stratford.

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Nine Lives branded Mr. Fuzzypants soft toys, movie popcorn and eye-catching OOH creative – as well as brand ambassadors welcomed visitors.

If and when visitors caught their Pokémon, consumers could enter the competition by capturing a photo of their Pokémon with the OOH creative in the background and uploading their photo to Twitter with the hashtag #GOTTACATCHTHECAT.

Jason Cotterrell, Managing Director of Exterion Media UK said “It’s fantastic to see Lionsgate linking our premium large-format screen at Westfield Stratford to the experiential space underneath – shoppers in an active mind-set weren’t able to miss this brilliant campaign, and they also had the opportunity to catch a Pokémon too!”

The ‘happening’ took place on Saturday July, 23 and just over 3,000 people participated in the experiential OOH activity over the course of the day with 100 of those entering the actual competition.

The determination to catch Pokémon was high, with some participants spending up to half an hour battling Pokémon in the square to win the prize!

More @JCDecaux_UK London South West Network Digital

July 27th, 2016

Maddie Cotterill

JCDecaux, has launched its new A3 Fin site in South West London.

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Towering over the A3 on the Kingston bypass, the new double-sided screen is estimated to generate 2.2 million impressions over two weeks from South West commuters travelling in and out of London. The A3 Fin site marks the fifth of 10 locations in JCDecaux’s London South West Network which will comprise of 18 large premium digital screens in total.

This follows the successful development of the digital W8 network of eight locations and 12 screens in the west of London. This takes the total number of large iconic digital screens that JCDecaux operate to 43.

Spencer Berwin, Co-Chief Executive Officer at JCDecaux, told us “The A3 Fin is an iconic and unmissable site which perfectly complements our expanding premium digital network and continues our domination in the South West. It is a hotspot for reaching affluent commuters on their way to work.”

The launch advertisers on the new A3 Fin screen are Hewlett-Packard, Toyota and The Automobile Association.

Chris Harris, Group Marketing, Data & Insight Director at The Automobile Association said “We launched a radio and Out-of-Home campaign with JCDecaux earlier this month and we are starting to see positive impacts on products featured. Out-of-Home advertising has a very positive impact on our target audience and by being among the first advertisers on the new A3 Fin in JCDecaux’s South West Network we’re building on our recent campaign success.”

JCDecaux plans to roll out more unmissable digital sites across the South West London area in 2016, including Wandsworth Roundabout and the Wandsworth High Street Showcase.

JCDecaux’s South West Network also includes Rosslyn Park Tower, the Rosslyn Park Landmark, the South Bank Tower and the Putney Bridge Showcase.

CEO Spotlights Until the End of the Year

July 27th, 2016

Maddie Cotterill

In our regular CEO Spotlight series, we kicked off 2016 with (then) FEPE President Antonio Vincenti (Chairman and CEO of Pikasso) which you can read here and a month later, Primesight’s CEO Naren Patel (which you can read here),

We then started covering newly appointed CEOs, first with 8OutdoorMedia’s new CEO Cennydd Roberts and then Screenvision’s CEO John Partilla.

We’ve been running CEO Spotlights regularly since 2008 and in June Sarah Parkes became the first executive to have ever been featured more than once (she last featured as Managing Director, Eye, back in September 2013 when Eye Airports managed media sales at London Gatwick airport until February 29, 2016 – at which point responsibility switched over to Airport Media Ltd).

We are going ‘truly’ global’ for the rest of the year and will be featuring; Barclay Nettlefold, QMS Media (Australia/APAC); Bill Fordyce, HyperMedia (MEA); Rajneesh Rawat, Origins Advertising (India); Jordi Alba, IWALLINSHOP (Spain/LATAM); Chris Tyquin, MD goa (Queensland, Australia) and finally Paul Whitehead, IDS Canada

All of our CEO Spotlights are available online (click here), as well as in print: –

Our next tome, DOOH INSIGHTS: Volume 5 will be available during New York Digital Signage Week.

NEC New York Partner Showcase

July 26th, 2016

Russ Curry, Ministry of New Media

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BroadSign’s Position Toward ‘Patent Trolls’

July 26th, 2016

Guest Contributor, Burr Smith

Since 2012, T-Rex Property AB has filed 59 cases (and counting) against digital signage media owners and vendors for alleged patent infringement. What began as a few filings against some of the larger publishers in our space has increased in scope to affect our industry.

BroadSign has brought an action for declaratory judgment against T-Rex, as we believe that we do not infringe their patents. Furthermore, we doubt that their patents are valid based on our extensive review and findings of prior art.

In the coming weeks, BroadSign will undertake the necessary actions to challenge the validity of T-Rex patents. We invite the cooperation of the digital signage industry in this undertaking. Should you wish to learn more about the situation, if you are directly or indirectly affected by T-Rex’s actions, if you would like to assist or cooperate in our efforts, I invite you to speak with me directly.

Let’s do the right thing to stop T-Rex’s activities and show patent trolls that we will prevent similar distractions from preying upon our industry in the future.

Burr Smith Chairman, President and Chief Executive Officer BroadSign International, LLC. | broadsign.com

DailyDOOH, On Turning Nine Years Old

July 26th, 2016

Adrian J Cotterill, Editor-in-Chief

You won’t all be interested but DailyDOOH turned nine today! It’s not a big birthday by any means. As a child you are probably looking, more towards getting into double figures or finally getting to be a teenager than anything else.

Happy Birthday DailyDOOH (9 Years Old)

Anyway, having said that, it’s a birthday and cake will be consumed – oh and at DailyDOOH Towers we have, what looks like a superb Gin, kindly supplied by those nice people from Clear Channel UK, to enjoy at the end of the day.

Four years ago we took the opportunity of our (then) fifth birthday to look back, see ‘The Best Of The Past Five Years‘ but this time around we thought we’d look at all of the annual events that we’ve managed to finally cobble together: –

  • London Digital Signage Week is not yet as fully established as #NYDSW (see below) but with the support of NEC Display Solutions, and this year, Samsung, it is well on its way to getting there. Half a dozen big events in one week in London is a start to true industry collaboration. This year the week even had its own website to go along with its own, more regular, newspaper!
  • The DailyDOOH Media Summit (see the highlights video above). Described by many of the 150+ who have attended each year (next year will be the events fourth year) as the best industry conference they have ever been to. A unique collegiate atmosphere allows senior executives to network and share – all aimed at making the industry a much better place.
  • New York Digital Signage Week One of our bigger successes. This week full of events is supported by all of the major North American industry associations; the Digital Signage Federation (DSF), the Digital Place-Based Advertising Association (DPAA), the OAAA, the SEGD and all of the big display manufacturers; Barco, Daktronics, NEC Display Solutions, Planar / Leyard, Samsung etc. This year, New York Digital Signage Week will take place October 24-28, 2016. We’re proud also that the DPAA see fit to hold their annual Video Everywhere Summit during this week. Now in its ninth year it is being held on Thursday, October 27 at New York’s iconic Roosevelt Hotel, known as the ‘Grand Dame of Madison Avenue’.
  • The DailyDOOH Investor Conference. A key part of New York Digital Signage Week and now amazingly in its 11th year takes place each October.  This event is ‘the’ networking event for senior executives in the industry. Situated in its usual super plush location on the 24th Floor of the McGraw Hill Building at 1221 Avenue of the Americas, the event takes place Wednesday October 26, 2016. The agenda is sorted and registration will be open shortly.
  • The DailyDOOH Gala Awards. The industry needed an impartial, up-market awards ceremony that did the sector true justice. Now in its FIFTH year, we are expecting 200+ people again – who will sit down, eat a lavish meal, drink fine wines, award ‘Reggies’ to deserving people, projects, vendors and deployments. Oh and of course being very posh, it’s all Black Tie. The event always takes place on the first Thursday available in or near December (whilst avoiding US Thanksgiving) so this year it takes place on Thursday December 1, 2016.

Pets at Home Launch Touch-Screen Campaign

July 26th, 2016

Maddie Cotterill

Pets at Home has launched an expansive nation-wide touch-screen campaign on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers.

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The interactive and geo-targeted campaign was created by John Brown Media, with production and game build by Grand Visual. The fast-paced touch-screen activation awards the top ten players by entering their name on the leader board and issuing voucher codes to spend in-store, with location-specific directions to their nearest Pets at Home store.

Tim Dowling, Head of External Communications at Pets at Home, told us “Interactive digital screens are a new marketing channel for Pets at Home. This campaign promotes our free in-store My Pet Pals workshops where kids can learn how to look after pets responsibly. These screens are targeted in locations where we know families are spending time together – allowing people to experience our brand in a fun and interactive way. The campaign incentivises participants to visit the store which is very close to the 38 cinemas. We look forward to seeing the results.”

Tim Last, Products & Services Director at Grand Visual said: “Few interactive campaigns have been done on this scale in the UK before. Primesight’s cinema foyer network is a unique canvas with national coverage, long dwell times and touch-screen technology. The game is simple, fun and instantly accessible to pet loving families flocking to see one of the many popular family movies out this summer.”

Dan Sharp, Head of Digital, Primesight said: “We thrive on working with brands looking to digitise their messaging and take their out-of-home advertising campaigns in a fresh and innovative direction. The capabilities of OOH are showcased through our touch-screen cinema network, which is the perfect platform for Pets at Home’s eye-catching creative.”

The DOOH push was planned and booked by Carat Manchester and Posterscope, and runs in Vue, Odeon and Cineworld cinemas in England and Scotland until the end of September.

Futuresource Expects Projector Market Value to Climb

July 26th, 2016

Andrew Neale

Despite the numerous and varied factors impacting the projector market, Futuresource continues to predict the development of volume sales with supreme accuracy.

In Q1 2014, Futuresource forecasted that the global projector market in 2015 was set to hit 7.6 million units – the actual number was 7.67 million units – a difference of just -0.9% ‘year-on-year’. Regional-level predictions were also highly precise – Americas’ results were just -0.3% out, APAC -2.4% and EMEA only 0.8%.

Claire Kerrison, Senior Market Analyst, Professional Displays at Futuresource Consulting told us “Despite the debate surrounding the impact of Euro 2016 in EMEA and macro-economic/political issues across several key markets, Futuresource’s CYQ1 2016 forecasts were out by just 3.8% as the market hit 1.73 million units – a tad greater than the 1.67 million units predicted a year earlier. The forecast accuracy can be attributed to careful consideration, on a country level, of numerous market influencers.”

In calculating its forecasts, Futuresource analyses: penetration rates, development of competing display technologies (of which Futuresource has several well-established trackers), mobile PC tenders, government spend, economic outlook and market seasonality – as well as more macro factors such as advances in projection technology.

Futuresource has forecasted global projector volumes sales to fall by around 20% from 2015 to 2020. However, market value is expected to move in the opposite direction and is set to experience double-digit growth over the same period. This value will be driven by greater adoption of solid state solutions (which will retain their premium over lamp-based equivalents), replacement demand of digital cinema models and erosion of the bottom-end of the market.

Given the Futuresource history of correctly predicting how the projector market will develop, the notion that value will grow as volumes decline can almost be considered a fact.

Readers should get in touch with Nicola Finn via nicola.finn@futuresource-hq.com for industry comment, forecasting and trends.