The City Briefing: OOH for Entrepreneurs

November 26th, 2015

Maddie Cotterill

Next Wednesday in London, the day before The DailyDOOH Gala Awards the Ministry of New Media has a new half day event; ‘The City Briefing: OOH for Entrepreneurs‘.

DD_TCB_logo_v3It’s a fantastic networking opportunity for those involved in both OOH and DOOH.

They’re expecting a 50+ crowd made up jointly of media owners – mainly, we note, middle management ‘disruptors’ in more established OOH and DOOH corporates as well as a very healthy mix of entreprenuers and startups involved in both the technology and media side of the industry.

Primesight’s Marketing & Insight Director Mungo Knott is someone who very neatly bridges with OOH and DOOH and is one of those at the forefront of innovation in this so it is no surprise that he has been invited to KEYNOTE the event.

There are a bunch of other excellent speakers as well, mainly discussing startups, entrepreneurism, challenges therein etc., etc.

  • Aidan Neill, Bitposter’s CEO and Co-founder will discuss ‘Riding the entrepreneurial rollercoaster: from banking to billboards’ and’s CEO and Co-founder Andrew Phipps Newman will ‘Not (be) Taking No for an Answer’ and armed with a variety of props will be demonstrating a number of creative possibilities – all with innovation in mind.
  • In the middle of the afternoon, Ingrid Silver, who leads the Dentons UKMEA Media and Entertainment practice and who has been involved in the media and entertainment sector for more than 18 years, will impart 30 minutes of knowledge based on her experience, advising a range of clients all of whom who are at the forefront of digital innovation (Ingrid has tons of experience advising on services such as online advertising, convergence, interactive and mobile content).
  • To finish the afternoon and lead the audience into cocktails will be Burr Smith – best known of course as Chairman, President and Chief Executive Officer at BroadSign BUT he’s also an entrepreneur, risk taker and investor in his own right. Burr has turned around BroadSign since its BroadSign Chapter 11 back in 2012 and the BroadSign you see today is a much, much stronger and completely different animal than it was then. Burr is the longstanding President of BroadSign’s main shareholder, Jedfam and is deeply invested in the company’s success and has a strong propensity for identifying initiatives that move BroadSign, and the digital signage industry, forward. In addition to his role at BroadSign, Burr is the Manager of Brisco-Davis Group, a position he has held for the past 17 years. Prior to this, he spent 15 years as Vice President of Sverdrup Investments Inc. With some of the OOH’s largest companies choosing BroadSign (there are rumours of at least two REALLY BIG yet still unannounced wins in Europe) his presentation entitled ‘DOOHing the Right Thing: How playing by the rules and colouring outside the lines can lead to a successful Software enterprise’ will be of real interest to those companies who are really serious about playing in the DOOH space.

‘The City Briefing: OOH for Entrepreneurs’ takes place 14:00 onwards on Wednesday December 2, 2015. More information can be found here.

Our Speaker #ff

@primesight @1Mungo

@BitPosterUK @aidanneill



@BroadSign @BurrSmith

JCDecaux Airport UK Launches Business Traveller Series Part 3

November 25th, 2015

Maddie Cotterill

This week marked the launch of JCDecaux Airport’s third instalment in the well-regarded Business Traveller series, their longest standing research project.

Back in 2011, JCDecaux Airport began this series of revolutionary research, the first survey of its kind to be conducted by an Outdoor media company. The research focused on regular business flyers and explored their profile, relationship with technology and opinions on airport advertising.

Due to popular demand within the market, 2015 now brings the third instalment in the series, gaining insights from over 500 business travellers into their rapidly changing lifestyles. Probing into areas not seen in previous versions of Business Traveller, BT3 reveals insight into areas specifically highlighted by advertisers and agencies as key areas of interest.

The findings uncovered in Business Traveller 3 are fascinating. They build on previous knowledge, revealing how airport advertising drives search amongst this audience, as well as contributing to delivering a global presence for brands. BT3 also provides further insight into business traveller’s symbiotic relationship with technology and social media, and their opinions on conducting business globally.

Some key findings include; 92% of BT3 respondents would interact with an airport advert; in a 6 month time frame over 50% fly 3+ times for business and 3+ times for leisure; and one in 5 have a net worth of over £500,000 (two in five for c-suites).

MINI Synchronizes Billboard w/ Traffic Light Colour

November 25th, 2015

Russ Curry, Ministry of New Media

Spotted on the streets of Vienna is this simple but very clever scrolling billboard that is perfectly synchronised with the traffic lights next to it.

(Ready) …

image-mini-gewista-urban-media-mini-synchronise-panneau-d-affichage-couleur-feux-circulation 470

(Steady) …


(Go) …

mini-gewista-urban-media-mini-synchronise-panneau-d-affichage-couleur-feux-circulation_470 green

The idea was put together by the agency Gewista Urban Media.

London Blackfriars Goes Digital, @JCDecaux_UK

November 25th, 2015

Maddie Cotterill

JCDecaux continues its digital rail expansion with the unveiling of ten state-of-the-art digital 6-sheet screens at London Blackfriars.

Blackfriars Panel  470

Having commenced the management of this key station earlier this year, this network is the start of JCDecaux’s planned digital development across the Govia Thameslink Railway portfolio.

Spencer Berwin, Managing Director – Sales, JCDecaux, told us “2015 has been an exciting year for JCDecaux as we continue to invest heavily in building digital scale in out of home. The launch of these premium quality digital screens in one of the city’s newly redeveloped stations is a fantastic addition to our portfolio and to our vision for the Outdoor landscape in London.”

The new screens will provide advertisers with a premium digital presence in key locations throughout the station on both the North and South sides of the River Thames. The screens will enhance the passenger experience as they enable advertisers to reach highly-affluent and connected audiences with dynamic digital content.

Chris Collins, Director – Rail, JCDecaux, said: “We are delighted to have begun our roll out of ‘must have’ media locations at London Blackfriars – a major commuter and tourist hub in the finance capital of the UK. Key to JCDecaux’s Rail proposition is the decluttering and rationalising of stations to benefit the commuter experience and deliver premium Outdoor advertising opportunities to clients. We look forward to continuing our digital investment in UK rail stations as our Rail portfolio continues to grow.”

London Blackfriars has seen a 20% increase in weekly visitors (Route) since 2010 and is an essential commuter link to the financial hub of the UK, reflected in the station audience profile. On average, commuters travelling through London Blackfriars will have a +57% higher salary than the average adult and be 6 times more likely to work in the financial sector (Connected Commuter Rail 2015). It is the only London rail station to have platforms which span the width of the River Thames, effortlessly linking passengers and commuters to both the North and South of the city.

Rosslyn Park is Live, @JCDecaux_UK

November 25th, 2015

Maddie Cotterill

As part of a new Outdoor network across South West London, JCDecaux has launched Rosslyn Park. This adds to JCDecaux’s already strong digital presence, Rosslyn Park consists of a very impressive portrait D450 and two stunning back-to-back D400s.

Rosslyn-Park-Hero-Image 470

This iconic location reaches an upmarket and affluent audience on the main thoroughfare connecting areas such as Barnes, Putney and Richmond to the city.

What we especially like is that to match its surroundings (premier sporting ground Rosslyn Park), the screens are supported by a rugby-themed structure that mimics goal posts, overlooking the Upper Richmond Road.

Revenue from the structure has helped the historical club to reinvest in a new, state-of-the-art 4G pitch – effectively an all-weather playing surface, Ed.

These new digital screens have been launched by Haig Club, Mini, Jaguar, ASUS, and Shell.

Shaun Justice, Managing Director at Rosslyn Park, said “We’re very excited to work with JCDecaux to launch these new digital screens on our grounds. These digital screens financially underpin our ground development project which includes the recent installation of an artificial 4G Pitch.

“The pitch is already allowing us to increase activity and participation levels within our own large membership (1250 + playing members) and also proving itself to be a multi-sport hub in our Wandsworth community with schools, universities, clubs, foundations and charities.”

Alice Keogh, Haig Club Senior Brand Manager, Western Europe at Diageo, said “We’re delighted to be part of the launch of JCDecaux’s Rosslyn Park. It is the perfect location to showcase the Haig Club brand with its high impact format reaching commuters in South West London in the run-up to the key Christmas period.”

The Haig Club was planned and booked by Carat and Posterscope.

Gimme Honda, Gimme Sony

November 25th, 2015

Maddie Cotterill

Billed as ‘The Magnificent Seven’, Forrest is now delivering a geographically robust full giant digital offering encompassing an entire city.

MagnificentSeven 470

Glasgow is the UK’s third largest city and the Forrest Glasgow CityScreen Network offers Digital Out of Home advertisers a tremendous opportunity to target the 1.2 million Glaswegian population, offering unavoidable impact at every major entry point into the City.

It’s available from the start of 2016; the seven screens cover the main Northern, Eastern (January 2016), Southern and Western approaches to the city, in conjunction with Forrest’s flagship Central screen on Union Street and the addition of brand new screens at the Quay Leisure Complex and the Glasgow Gateway on the Clyde Expressway (the cities’ busiest artery in and out of town).

CS Glas Southern Gateway Fiat 500

The screens – all 44 sq.m or more in size have been specifically developed in high traffic stand-alone locations. Half of the screens offer full motion capability.

If you didn’t get the reference in the title post click here

Out of Home Advertising Up 4.3% in Q3 2015

November 25th, 2015

Gail Chiasson, North American Editor

Out of home advertising revenue rose 4.3% in the third quarter of 2015 compared to the previous year, accounting for $1.71 billion, based on figures released by the Outdoor Advertising Association of America, Washington, DC.

logo oaaaThe revenue increase marks the industry’s 22nd consecutive quarter of growth, and continues to buck the trend of traditional media. According to Kantar Media, total ad spend in the US was down nearly 4% for the quarter.

“OOH continues to demonstrate strong growth with seven of the top 10 product categories posting increases through the first nine months of this year,” says Nancy Fletcher, OAAA president and CEO. “OOH’s third quarter growth almost tripled the GDP increase of 1.5%.”

The seven revenue growth categories included Miscellaneous Services and Amusements; Retail; Media and Advertising; Financial; Government, Politics and Organizations; Communications; and Automotive Dealers and Services.

Ranked in order of OOH spending, the top 10 advertisers in the third quarter were McDonalds, Apple, Verizon, Warner Bros Pictures, Metro PCS, Coca Cola, Geico, Universal Pictures, Chase, and Fox.

Among the top 25 OOH advertisers, those with increases greater than the OOH quarterly growth of 4.3% inclded: Apple, CBS, Coca Cola, Fox, HBO, Lyft, MillerCoors, Sony Pictures Warner Bros. Pictures, Sprint, T Mobile, Universal Pictures, and Yahoo.

“OOH has a unique ability to amplify mobile and online marketing efforts, which is critical in today’s digital world,” says Stephen Freitas, OAAA chief marketing officer. “The reach capacity of OOH is stronger than ever because it’s not a content-based medium and susceptible to the audience fragmentation facing other traditional media.”

OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and Kantar Media (which is not adjusted to reflect changes in data sources), and member company affidavits. Revenue estimates include digital and static billboard, street furniture, transit, alternative, and cinema advertising.

Huge LED Creative Ceiling Covers Chinese Mall

November 24th, 2015

Gail Chiasson, North American Editor

We don’t know exactly when this went up in Huafa New Town but this ceiling curtain that employs millions of LED lights has become the new city landmark in Zhuhai, China.

The 340 meters’ long commercial mall street is completely covered with a 8,000 square meters LED ceiling curtain. It’s the first LED screen project with irregular space in China, and according to our own in-house experts, it is believed to be the fourth largest LED creative ceiling curtain in the world.

Gtek China Mall

The whole LED ceiling curtain is composed of 11 leaf-shaped parts, each of which is divided into three different triangles with symmetrical distributions taken on a shape of fish maw. Conforming to a architectural concept of Calatrava, it is 340 meters long. Its broadest side reaches 55 meters with a height of approximately 20 meters.

A product of Gtek Group, the display was developed keeping the local culture in mind. At night, the large colourful visual images in the LED ceiling curtain make the shopping and the date experience romantic and dreamlike. Highly transparent, the screen doesn’t affect indoor lighting and it can appear invisible and well integrated with the architecture when not lit.

Since its opening, this mall attracts tens of thousands of people daily.

Powershelf Out-of-Stock Sensors Focus of New Food Industry Study

November 23rd, 2015

Gail Chiasson, North American Editor

Powershelf out-of-stock sensors are the focus of new food industry pilot program, the Out-of-Stock Inventory Management test, measuring possible solutions to grocery out-of-stocks.

Powershelf_OOS_Troy1The program is being led by a joint task force consisting of Giant Eagle, the Food Marketing Institute, the University of Maryland, Ernst & Young, dozens of leading manufacturers, and Powershelf. The program is running from November, 2015, through January, 2016, and will measure the effectiveness of Powershelf out-of-stock sensors in four Giant Eagle stores in the Columbus, Ohio area.

Powershelf Out-of-stock sensors are part of the overall Powershelf system that enables stores to electronically update prices on LCD screens mounted on product shelves; at-the-shelf video advertising; and new Bluetooth Low Energy beacon functionality, enabling retailers using the system to connect their customers via a mobile app, sending location-specific marketing and promotional messages to consumers as they walk past the shelves in store aisles.

Read the rest of this entry »

Is Adobe, Samsung’s New BFF?

November 23rd, 2015

Adrian J Cotterill, Editor-in-Chief

Adobe has had a little digital signage play for a while now but news in over these past few weeks, and verified yesterday, is that they are starting to work much more closely with Samsung.

King of Samsung

Bottom line Samsung have been pitching their Smart Signage Platform with Adobe’s Creative Suite as their front end.

We’re not sure what the Four Wind Interactive’s, Scala’s and others who have been dumb enough to play the SSSP game will make of it but for Samsung it’s actually the first half way decent move that they’ve EVER made in the digital signage space.

Yes of course, Adobe are in it for the ride but this really cuts the legs from beneath many of the industry sycophants who have been foolish enough to do (too much) business with the family-run behemoth hoping for some South Korean Won or chaebol largesse.

As we’ve personally seen this ‘pitch’ from Samsung+Adobe in several deals in North America we firmly believe that they are testing it ‘locally’ in California before taking it National.

Watch out for it to go global if it works in North America.