A campaign to promote the very best of UK advertising at Cannes Lions this summer launches today in a unique partnership between the industry and UK government’s Department for International Trade. The working group, whose members include the Advertising Association, Clear Channel UK, Channel 4, Framestore, London & Partners, M&C Saatchi and Newsworks, will be showcasing the very best of UK advertising’s presence under the banner of Creativity Is GREAT to support growth of UK exports of advertising services.
The Creativity Is GREAT campaign includes two trade missions, the first run by London & Partners supporting 20 high growth London-based adtech and martech businesses and the second by the IPA who will be bringing a further 20 advertising agency SMEs.
James Murphy, Export Champion, Advertising Association and Founder, adam&eveDDB told us “This campaign presenting the very best of UK advertising at Cannes Lions this summer is our opportunity to showcase our strengths to the rest of the world. It is brilliant to have the backing of DIT and to play our part in promoting the UK creative industries to international buyers. We have a world-leading reputation to promote because our work is so effective. It has a unique mix of intelligence, instinct and innovation, the likes of which can be found nowhere else and is a real USP on the world stage. The partnership between our industry and UK government is a timely opportunity for everyone who believes in the importance of protecting and building our reputation as a world-class hub for advertising and marketing services.”