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Montreal-based company Float4 recently deployed its first interactive wall in a hotel environment, installing it in the lobby of the newly built Mere Hotel located in the heart of Winnipeg’s cultural district.

The newly built Mere Hotel is located in the heart of the cultural district in Winnipeg, Mantoba.

The Christie MicroTiles wall of 12X4 tiles features informational, entertainment and artistic content, as well as gesture and multi-touch interactivity. It also includes a content management system, developed in-house by Float4, that allows the client to add, edit or remove content, without Float4’s intervention.

The objective in this project was to optimize the guest experience in a fun and engaging way, by combining contemporary design and cutting-edge technology, while reflecting a ‘Pure and Simple’ mindset that defines Mere Hotel. In this sense, Float4 worked alongside the client to provide an interactive experience that complies with the boutique hotel’s identity and values.

Content serving informative purposes, such as local information, historical content and hotel services, is static and fully editable inside the content management system. Real-time content driven by Internet data, such as the weather, local news and airplane schedules, is updated automatically on the digital wall. It is also possible to output a TV feed or custom presentation into the wall by selecting the right mode into the CMS.

Further, an artistic application has also been developed to allow users to create their own artwork, as they move and touch the screen. Various pictures of nature serve as background for the entire wall, and evolve according to the season, time of day, and weather. The menu board’s color range also varies accordingly to the time of the year.

Shenzhen Airlines has selected NCR Corporation, to provide self-service check-in solutions.

The agreement also includes multi-vendor, on-site support services for new and existing airport check-in kiosks throughout China.

The new self-service kiosks will be deployed at Shenzhen Baoan International Airport, the hub for Shenzhen Airlines. The purchase marks the first time the airline has turned to a foreign provider for this technology. Shenzhen Airlines will also rely on NCR Travel to maintain existing kiosks for airports in Nanjing, Nanning, Xian and Shenyang by providing on-site maintenance support services and parts.

NCR airport check-in enables passengers to check in, access flight information, select seats, and scan and print boarding passes. The NCR airport check-in kiosks run on common use self-service platform, which allows applications from other allied member airlines to run concurrently on a single self-service device.

NCR provides airport check-in solutions for seven of the top ten airlines worldwide.

For the second consecutive year, but with a change, Philadelphia-based MVP Interactive, a technology, marketing and software company specializing in in-venue interactive audience engagement, deployed its Fan MorphingStation with great success at the NBA All-Star Game last month in New Orleans.

The Fan MorphingStation allowed fans to transform themselves into virtual bobblehead dolls in the concourse of the Smoothie King.The campaign was created in partnership with brand sponsor BBVA Compass.

However, this year, the MorphingStation deployed featured SkyeBeacon, a notification technology that pinged nearby fans’ smartphones informing them of the presence and location of the Station.

It is the first time MVP has used SkyeBeacon as part of a live execution.

As in the past, fans that interacted with the MorphingStation had their picture taken when they approached the screen and then watched as they were virtually transformed into bobblehead dolls adorned with the All-Star jerseys specially designed for this year’s game.

Once the transformation was complete, fans could print out their image on-site. BBVA Compass’ logo appeared on the base of the bobblehead doll and in the corner of the printout.

The Fan MorphingStation was active for three consecutive nights, starting with the Rising Stars Challenge Friday night, All-Star Saturday night and right through to Sunday’s night’s All-Star Game. More than 700 fans in attendance engaged the Morphing Station, almost one fan per minute.

Futuresource Consulting has completed its latest review of the global Videowall and tiled display market, covering rear projection cube (RPC) and flat panel super narrow bezel (SNB) solutions.

The report assesses market dynamics across 15 key territories looking at product, key specification, brand and vertical market demands.

If you are interested in this report or would like further details, you can contact Andy Watson at andy.watson@futuresource-hq.com

NCM Media Networks, the largest national cinema network in the U.S. and America’s #1 weekend network, will be hosting their Upfront event on Wednesday, May 14 from 12:00-2:00 p.m. at the AMC Loews Lincoln Square Theater, 1998 Broadway, New York, NY 10023.

We hear that Oscar Elizaga, most recently VP & GM, Latin America at RMG Networks Enterprise Solutions and previous to that Senior Vice President, Americas at Scala, Inc. is looking for a new job.

This editor literally felt like Queen for the Day Thursday when I was the special guest at the quarterly staff luncheon held by Ayuda Media Systems, Montreal.

It was a chance the meet all the staffers, old and new – and there were quite a few new faces since I’d last been to Ayuda’s offices, all engineers, making up the staff of more than 30, and headed by Andreas Soupliotis, foreground.

Ayuda’s offices recent underwent a flood which gave an excuse to reconfigure and rebuild some offices, but by the way this company is growing, it will have to find more office space soon.

Before leaving for home, I had a chance to review a demo of Nirvana, the new buying concept for out-of-home screens that Ayuda introduced at #dse2014. We understand that it will shortly be undergoing a pilot test by two unnamed companies.

Nielsen, global provider of information and insights into what consumers watch and buy, has announced the appointments of four senior marketing and communications leaders: Greg Daniel as Chief Digital Marketing Officer; Laura Nelson as Chief Communications Officer; Saul Rosenberg as Chief Content Officer; and Marcy Shinder as Chief Marketing Officer.

The appointments are effective immediately.

“Greg, Laura, Saul and Marcy each have incredible records of results at Nielsen and beyond, and I couldn’t be more pleased about their expanded leadership roles,” says Katie Burke, executive vice-president marketing and communications.“As we continue to build out a world class marketing and communications operation, this team will partner closely with our colleagues around the world to share the Nielsen story.”

Greg Daniel is an accomplished marketing veteran with more than 15 years of digital experience at Nielsen and across varied business units at American Express, including American Express Interactive and Digital Investments.

As chief digital marketing officer, he will be responsible for developing and implementing innovative marketing and communication strategies across digital channels globally, including web, mobile and social.

Laura Nelson is a strategic communicator with a long history of success developing integrated communications programs. A media industry veteran who spent 12 years at Viacom, Nelson has managed the corporate communications functions at Oxygen, VH1 and Current TV.

As chief communications officer, she will be responsible for developing and sustaining an overarching messaging strategy that builds upon Nielsen’s legacy and highlights the innovations that drive the business forward. Nelson will oversee internal and external communications, client communications, executive communications and issues management.

Saul Rosenberg, a former consultant at McKinsey & Company, spent 15 years in senior roles in knowledge management and thought leadership.

As chief content officer, he will develop and drive Nielsen’s global thought leadership strategy and execution. Rosenberg will leverage Nielsen’s proprietary assets to lead global conversations on issues of import to both the company and its clients, while creating valuable content that enhances Nielsen’s value proposition to internal and external stakeholders.

Marcy Shinder is an award-winning marketing professional who spent more than 18 years at American Express in senior positions.

As chief marketing office, Shinder will develop and lead the overall global marketing strategy and oversee Nielsen’s brand evolution, commercial go-to-market strategies, partnerships, and channel execution, including events, advertising and creative services.

This past Sunday, as stars arrived prior to the Academy Awards in Hollywood, Screenfeed was live streaming video of the red carpet event to large-format displays in several U.S. malls.

Screenfeed has provided event-based content before, having recently provided Medal standings and news from the Sochi Olympics and has plans for World Cup content, but last Sunday was the first time it had delivered a live feed for an event.

The live stream of the red carpet where stars are setting trends and styles with what they are wearing was just the type of digital content the malls were looking for, since associating themselves with fashion and style meets their objectives.

Jeremy Gavin, CEO of Screenfeed visited some of the malls during the live stream, where he was able overhear people talking about the screens and see them stop what they were doing for a while to watch.

“The content looked amazing and we look forward to doing more of these types of live streams,” says Gavin.

The 13 foot x 18 foot (4m x 5.5m) screens are manufactured and managed by Daktronics and are hung from the ceiling of numerous malls around the globe. They are placed in central areas within the malls and attract attention to mall information, third-party advertising as well as daily entertaining content provided by Screenfeed, including social media feeds, weather, news and other custom content.

Sign and Outdoor Conference & Exhibition Africa (Lagos 2014) takes place June 22 – 27 at the Eko Hotel Convention Centre, Victoria Island, Lagos.

The Managing Director of Lagos State Signage & Advertising Agency (LASAA), George Noah, unveiled the initiative recently and described the exhibition as the first of its kind in Africa.

The event is expected to attract 4,000+ visitors and 300 exhibitors and participants from 30 countries drawn from Europe, Asia, America, Africa and within Nigeria.

Exhibitors already committed to the initiative include Rotapanel (Holland), Primedia (South Africa), Agfa (Belgium), Saga Group (Dubai) and Invent Media (Nigeria).

The event aims to serve the printing, signage and outdoor advertising industries.