DailyDOOH

Santander has continued their sponsorship of Santander Cycles with a new integrated campaign that encourages people to hire a bike and ‘Unlock your London’. The campaign was led by WCRS as part of an Engine team including support from Deep Focus, Slice, and Partners Andrews Aldridge.

The ‘Unlock your London’ campaign launched today June 26, 2017 DOOH, VOD and Social, showing the best that our capital has to offer on two wheels this summer – whether you’re into food, fitness or fashion.

The film features online influencers AJ Odudu (@ajodudu), Ellie Adams (@ellenextdoor), and John Quilter (@foodbusker), as well as surprise cameos from longstanding brand ambassadors Jessica Ennis-Hill and Jenson Button. Each influencer has curated their own bespoke route for riders to follow, showing the best spots across the city for everything from a workout to a bite to eat. A bespoke landing page underpins the campaign with details about the routes, as well as even more inspirational content about the best sights to see around the city.

In addition to this inspirational content, the campaign also features prominent ease of use messaging, telling potential cyclists that they can hire for just GBP 2 through the easy to use Santander Cycles app.

With a record breaking 10.3 million hires in 2016, and following a record breaking January, February, March and April in 2017, the ‘Unlock your London’ campaign aims to inspire even more people to get on a bike and experience their city.

The campaign – created using Santander’s agile marketing approach – will use ‘sprints’ to constantly evaluate its performance, allowing creative and media value to be deployed as efficiently as possible from now until September.

The campaign will run until September across social media, VOD, DOOH, digital display, and the TfL ad network.

Billy Faithfull, Executive Creative Director at Engine, told us ‘This campaign is bright, lively, and perfectly encapsulates what summer in London is all about. Santander Cycles are an iconic part of London life, and we think this campaign will help even more people experience the best of the city on two wheels.’

Engine is a global marketing services network comprised of best-in-class communications specialists. Engine has a unique collaborative model that adds tangible value to clients – transforming their businesses through natural and seamless integration. With operating hubs in the UK, North America and Asia, the individual agency brands within the network cover a vast range of marketing services including creative, strategy, digital marketing, social media, advertising, public relations, and content creation and production. Clients include Unilever, Santander, Sky and Disney.

Up next in our CEO Spotlight (the last Friday in every month) is Val Morgan Outdoor’s Anthony Deeble.

We’ve already seen so far this year; Clear Channel Outdoor’s Scott Wells in February, Grandi Stazioni’s Stefano Mereu in March, PRN’s Kevin Carbone in April and Core Out of Home’s Umut Senol (formerly Clear Channel Turkey) in May.

Following that (in no particular order) we have; Elonex Outdoor’s Nick Smith, Multimedia Outdoors Portugal’s Vasco Perestrelo, Adams Outdoor Advertising’s Kevin Gleason and Go2Digital’s Edin Pasalic.

All previous CEO Spotlights (and we have almost 10 years’ worth now) are available online (click here), as well as in print: –

• DOOH INSIGHTS: Volume 5
• DOOH INSIGHTS: Volume 4
• DOOH INSIGHTS: The Best of 2014
• DOOH INSIGHTS: The Best of 2013
• DOOH INSIGHTS: 2008 To 2012

A more pictorial look at this year’s featured CEOs’ networks will be available in print in DOOH INSIGHTS: Volume 6 which will be published at the end of September in time for the joint IAB / JCDecaux upfront on October 4, 2017 (and various other UK events) and of course New York Digital Signage Week.

QMS NZ has announced the continuation of its dedicated long-term investment in outdoor advertising measurement with a significant update to its award winning Datalab suite of products.

QMS NZ CEO, Wayne Chapman told us “The evolution of Datalab has been a result of discussions with our media agencies and clients to ensure we continue to provide outputs and insight that support their strategic outdoor planning objectives. Our measurement journey began over five years ago with the launch of the first NZ outdoor measurement tool.
Datalab 2.0 represents a significant milestone in delivering a new unified view across multiple QMS OOH platforms, and underscores our ongoing commitment to unlocking the advertiser value inherent in understanding how New Zealanders move around the OOH environment.”

Datalab now includes mobile data and delivers smarter audience centric insights and multiformat planning capability for advertisers. The QMS Datalab was designed to ensure that all client campaigns are responded to with an insight driven, persuasive and strategic approach. Datalab 2.0 enables media agencies to plan multiformat campaigns with a total audience campaign view across QMS’ extensive outdoor product base that encompasses digital roadside, billboards, bus and commuter media assets.

Previously, Datalab analysed over one billion contact points including home locations, work locations and bank card transactions. Now, Datalab 2.0 incorporates mobile data to exponentially increase the contacts measured to a staggering 100 billion data points. This enormously rich data feed enables an unprecedented view of the NZ OOH audience, 100 times more effective at understanding audience journeys than ever before.

As the #CannesLions Outdoor awards celebrated a return to simple creative, as well as indulging the consumer experience, it was great to be more involved in Cannes this year, with Talon hosting our own digital media creativity debate at the IAA studio and participating in Clear Channel’s Wednesday session on #DOOH at the Grand Hotel playground.

Both sessions were well attended and raised important issues about how we can focus more on creativity to drive revenues in OOH.

The Cannes Lions Outdoor winners showcased some truly outstanding and simple creative with Twitter’s # brand campaign standing out but perhaps failed to address the agility and context that digital OOH can bring, delivering real and incremental effectiveness.

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Jamie Bugler has joined Samsung’s European Display team as Retail & Digital Out of Home BDM at Samsung Electronics.

He will be responsible for leading their Outdoor Display product line-up and will report to Damon Crowhurst.

Paul Wallace of Cedar Park joins Wilkins Media, in Austin, Texas as Director – Client Partnerships. We understand that he will service the entire country for Out of Home (OOH) and Experiential advertising.

He has been in the OOH advertising industry for nearly 20 years – most recently just over 18 years with Lamar Advertising and is one of the most seasoned veterans among outdoor account executives in North America.

We know that whilst Paul Wallace uses a variety of online tools to generate business, he also believes in picking up the phone and meeting with clients to learn what their goals are, establish a joint plan on how to increase their business and maximize their bang for the buck!

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

• WEB MARKETING MANAGER AV VENDOR
  Job Type Permanent Full Time
  Location London & Home Counties
  Area Berkshire, England Bucks, England Middlesex, England Surrey, England London South West, England Hertfordshire, UK
  Job Sector Manager Manager – Marketing Marketing Marketing – Manager
  Salary £40000 – £45000 Per Annum £45k p.a. doe plus excellent benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV16317
• AUDIO VISUAL TECHNICAL PRODUCT MANAGER
  Job Type Permanent Full Time
  Location Home Counties
  Area Berkshire, England Bucks, England Hants, England Middlesex, England Surrey, England City of London, England Hertfordshire, UK
  Job Sector Manager Manager – Marketing Manager – Product Marketing Marketing – Product Marketing – Manager
  Salary £45000 – £50000 Per Annum £50k p.a. basic + profit share and oth
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV16817
• AUDIO VISUAL CHANNEL SALES
  Job Type Permanent Full Time
  Location Home Counties
  Area Berkshire, England Bucks, England Hants, England Middlesex, England Surrey, England City of London, England Hertfordshire, UK
  Job Sector Sales Sales – Audio Visual Sales – Collaborative Technology Sales – Unified Communications Sales – Channel – DistributorSales – External Account Manager Sales – Business Development Sales – Field Sales
  Salary £45000 – £70000 Per Annum £50k pa. basic £70k OTE plus profit sh
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV16717

Intersection announced this week that digital agency veteran Jim Butler will take the helm of its Consulting & Solutions division as President.

In this new role, Jim Butler will lead the team working with cities, airports, major real-estate developments, and retail destinations to deliver enhanced consumer experiences and smart technologies, and create the next generation of solutions to power connected communities.

Ari Buchalter, Chief Executive Officer of Intersection told us “Throughout his career, Jim has partnered with global organizations to help them harness digital innovation to deliver transformative real-world impact. His experience in applying experiential design and technology to solve business challenges, alongside his demonstrated leadership in scaling organizations, will help position us to capture growth and deliver new solutions and products to our customers.”

Butler will oversee a team of strategists, designers, engineers, and product managers who pair human-centered insights with cutting-edge technologies resulting in innovative approaches, products, and solutions that drive personalized brand experiences and customer loyalty. Intersection Consulting & Solutions clients include Related’s Hudson Yards, the largest private real estate development in U.S. history, Port Covington, a 250-acre mixed-use community being developed by Sagamore Development within the core of Baltimore, and Caruso, developer of iconic retail environments such as The Grove in Southern California.

Butler previously served as President of Isobar US, an award-winning experiential design and technology agency in the Dentsu Aegis Network. While at Isobar, Butler led digital transformation initiatives for major global enterprises and drove the evolution of his own organization from a marketing services vendor to a technology solutions provider recognized by Forrester for digital-experience strategy, implementation, and integration capabilities. Prior to Isobar, Butler was Senior Vice President of Roundarch and was instrumental in driving the growth of that business, leading to the agency’s sale to Aegis Media in 2012. Earlier in his career, Butler led the financial services practice at Razorfish, building on his many years as a CIO and as a software engineer.

Digital OOH production and creative technology company, Grand Visual, has hired David Bowry, who joins as production director, and Ben Clissen, who starts as senior producer, both will be working out of the London office.

• David Bowry started his career in the gaming-industry, lead producing original content for Sony PlayStation. From there he went to Guerrilla Games and then on to Disney Interactive, before he co-founded games studio Noodlfoot, pioneering motion-based gaming and mobile content for Nintendo and Sony PlayStation. Most recently Bowry was with The Marketing Store, managing digital content production for companies such as McDonald’s, Adidas and Carlsberg. Bowry reports in to Ben Putland, COO of Grand Visual. He takes over the day to day running of the production studio following Putland’s dual appointment as managing director to Grand Visual’s adtech off-shoot QDOT, earlier this year. Bowry will oversee all production output from the UK and US offices and manage the international production team.
• Bolstering the production team is senior producer Ben Clissen, who will be scoping and managing projects and continuing to maintain Grand Visual’s reputation for delivering scalable and ground-breaking digital OOH work. Originally from Belgium, Clissen spent over 8 years as a program manager at Microsoft, with stints in Belgium and London, before joining Mode Media in London, and most recently worked at Initial Rewards where he was responsible for the creation, development and launch of custom advertising campaigns.

Neil Morris, founder and CEO at Grand Visual, told us “I’m delighted to have Bowry and Clissen onboard. With their strong technical and gaming backgrounds, they are ideally placed to reinforce Grand Visual’s already broad-based skill set, and help us to steer clients and partners through the challenges and opportunities that lie ahead. This is about creating depth and breadth of quality across a diverse digital landscape so that we can continue to innovate in this space.”

Grand Visual is an award-winning production and creative technology company, offering platforms and services that unlock the potential of the Digital Out of Home medium – where digital experiences meet the real, physical world.

Clear Channel Airports, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., this week announced that it has signed a new five-year partnership with an additional five-year option with the Corpus Christi International Airport to provide state of the art advertising solutions.

Fred Segundo, Director of Aviation of Corpus Christi International Airport said “Corpus Christi International Airport plays an important role in the economic vitality of the Coastal Bend region,” said “We are excited about the new advertising program and the investment that Clear Channel Airports is making here at Corpus Christi International Airport. The new program is helping us to modernize the look and feel of the terminal while providing a viable outlet for our business and tourism partners to reach their customers.”

Clear Channel Airports has been the incumbent concessionaire for Corpus Christi International Airport since 2002. With the renewed partnership, Clear Channel Airports will install a dynamic program to improve the passenger experience while providing advertisers valuable coverage. Not only is Corpus Christi a popular tourist destination with its attractive beaches, marinas and museums, it’s a center for petrochemical manufacturing, large-scale fabrication, marine research and maritime shipping, making it an appealing city for national and local brands looking to reach business and leisure travelers.

The new advertising network at CCIA will blend with the modern design and coastal flavor that’s unique to the city of Corpus Christi. The new elements include:

• A new iconic 60 square foot LED video wall;
• Arrivals LCD network in baggage claim;
• Environmentally-conscience, energy-efficient Tension Fabric Displays (TFDs);
• Locally themed elements to tie new media assets into the look and feel of the airport terminal.

Morten Gotterup, President, Clear Channel Airports told us “For over 15 years, Corpus Christi International Airport has been a valuable partner for Clear Channel Airports and we are thrilled about our new program which will offer vibrant, best in class advertising solutions to brands. Corpus Christi International Airport offers advertisers a highly attractive opportunity to reach affluent consumers and professionals thanks to the region’s progressive growth as a tourist destination and business hub. It’s an opportune time to invest in the future of this energetic city, and we are excited to make the travel experience more entertaining for its visitors.”

The latest advertising network will allow brands to reach over 675,000 annual passengers traveling to the Coastal Bend region of Texas, where tourism generates an annual economic impact of USD 1 billion. Installation of the new advertising network will be completed by July 28, 2017.