Bluetooth Beacon Tech Put To Use By @ExterionMediaUK

November 24th, 2014

Maddie Cotterill

Exterion Media is today announcing its first use of technology with Proxama to target consumers while on the bus in the United Kingdom.

Passengers in Norwich can now receive location-based messages on their smart devices from retailers in the area as they travel.

The initiative counts 20 merchants in the area amongst its participants, allowing them to send shoppers offers and news about new products to consumers using the app, which is centred on Loka. Shoppers that have downloaded the app will be able to receive awards including coupons and discounts.

The initiative has been made possible by a collaboration between Proxama PLC (AIM: PROX); the global mobile proximity marketing and Near Field Communications (NFC) payments company, transport company FirstGroup and Exterion Media.

It is centred on Loka, a location-based app that provides relevant content and offers (available on Android and iOS), which acts as a network for local brands and gives these retailers a unique channel of communication to potential customers who are on the move. At the same time, shoppers receive the opportunity to discover and purchase new products, as well as receive rewards such as coupons, discounts and loyalty services.

The result brings benefits to both consumers and brands in the Norwich area. Consumers experience a more engaging journey, while local brands can expect an increase in loyalty, footfall and engagement.

Miles Quitmann, CCO, Proxama told us “The aim of this project is to understand more about how and when new mobile proximity technologies can enrich a consumer’s shopping experience. This initial six month beta project will provide learnings from this partnership and will shape future rollouts, which will take place on other bus networks in the UK to benefit both consumers and businesses.”

Working alongside multiple partners including Norwich Business Improvement District (BID) and the Association of Town & City Management (ATCM), the Connected High Street project is an ongoing initiative created to better learn about how to make beacon technology a part of the everyday shopping experience.

MTA Subway System Becomes A Mall w/ @ControlGroup

November 24th, 2014

Gail Chiasson, North American Editor

New York-based technology and design consultancy, Control Group, is aiming to create the next phase of advertising by turning the New York City subway system into an underground mall.

Amazone MTA

Starting today, Nov. 24/14, the MTA ‘On the Go’ digital information kiosks that simplify wayfinding, built by Control Group in association with NYC Transit , will run interactive, transactional ads from Amazon.com. It adds a new point of purchase for Amazon shoppers, with a campaign that will run up to Christmas to help consumers with easy holiday shopping.

The digital kiosks will greet subway commuters with curated products from Amazon’s Consumer Electronics Holiday Gift Guide in which consumer electronic brands from Belkin, Bose, Intel, Microsoft, Samsung, SONOS, and Sony will showcase their products direct to 1.2 million people per day.

Amazone earphonesWhile most display kiosks only offer advertisers traditional DOOH, Control Group now can deal with programmatic, TV/video and transactional advertising as well, which will be piloted during the program with Amazon. There is also the potential to customize content for different uses in the future, which will allow further customization of advertising content depending on demographic information collected over time.

“This is a new type of ‘pop-up store’ with huge reach,”
says Damian Gutierrez, associate partner at Control Group. “Consumers will be able to get the wayfinding information at any time on the screens, but can also do holiday shopping. There are 92 units in 12 stations covering four boroughs (none in Staten Island) where riders number 60 million per month.”

It’s a nice deal for the MTA, as well. It gets a share of the advertising dollars from Amazon and other affiliate programs.

Planar Mosaic Architectural Video Wall

November 24th, 2014

Gail Chiasson, North American Editor

Planar System Inc., Beaverton, Oregon-based display and digital signage technology company, and BrightSign LLC, Los Gatos, California-based producer of digital signage media players, recent collaborated to create this (world’s tallest) Planar Mosaic Architectural Video Wall.

Planar_Mosaic_Video_WallThe installation was unveiled in early November at a high-end Miami-area hotel as part of its grand opening festivities.

The new hotel is situated in Surfside, Florida, nestled between Miami Beach and Bal Harbour.

To create stunning visual impact for guests as they arrived, Florida-based CMA was commissioned to install a towering four-story video wall in the reception area. CMA surveyed vendors across the entire digital signage spectrum and ultimately decided to feature BrightSign digital signage media players and Planar Systems displays.

“With a high-profile installation like this, it’s important that the deployment be artistically breathtaking with perfect synchronization and 24/7 reliability,”
says Cesar Cifuentes, founder and president of CMA. “The beautiful Planar Mosaic displays work seamlessly with BrightSign’s players to create a finished product that perfectly complements the look of the hotel.”

Adding to the allure, the hotel’s glass walls make the video wall visible from the street as well as the lobby. This impressive video wall brings landmark status to the hotel, helping it stand out among its peers in this stylish stretch of Florida coastline.

Planar_Mosaic_Video_Wall_Window_2ViewThe Planar Mosaic architectural video wall solution allows the ultra-thin LCD display tiles to be mounted in any position relative to one another.

This makes possible the towering video wall in which the twenty 55” displays are placed at a 90-degree angle to one another, creating a beautiful herringbone pattern.

The displays’ unencumbered positioning flexibility, off-board power supplies and sophisticated imaging software enabled CMA to design and install the video wall in such a way that its management felt simply would not have been possible using displays from any other manufacturer.

“Our vision for architectural video walls is well demonstrated in this impressive hospitality installation,” says Jennifer Davis, vice- president marketing at Planar Systems. “By consulting with the client in the first stages of the design process, CMA’s installation has become a focal point visible from the street, and is destined to be an iconic, instantly-recognizable fixture in the model Miami architectural landscape.”

 

An Interview w/ Marc Kline @REACHNewMedia

November 24th, 2014

Gail Chiasson, North American Editor

When we first met Marc Kline and Darren Wercinski, co-founders of REACH, it was at The DailyDOOH Investor Conference in New York some six or seven years ago, when the young company was still finding its niche, involving itself mainly in the sports sector, and looking for possible investors.

Darren Wercinski, Marc Kline

Darren Wercinski, Marc Kline

In time, the now 10-year-old firm settled into mainly handling local advertising sales for such companies as DNC Live (now called Campus Nation), RMG Networks’ Mall Media and Life Time Fitness Network.

“We still handle local ad sales for them and more, but our entire focus has now changed,”
Marc Kline says. “We are now a new media digital communications provider in the broader space, having developed our own software which we feel is more robust than what’s out there in terms of our needs. Our focus is software which can be integrated with other software companies for content scheduling, no matter whether it involves touch screens, mobile apps, iPads, kiosks, menu boards and more.

“Examples include: Vermont Systems Rectrac; Maximum Solutions Recreation Management Software; and Active Network Recreation Management Software.

“We are really focused on developing software and being a new media provider.”

REACH is now working with about 2,500 community centres, recreation centres, campuses, YMCAs, JCCs, and some healthcare facilities throughout the US and Canada, from its base in Eden Prairie, Minnesota.

The company has gone through several names in its past, including REACH Sports Group and REACH Media Network, but is now simply using the name REACH.

“We are also working on some branding improvements,” says Kline.

Is #LinkNYC Impeding The @JCDecauxNA / CEMUSA Deal?

November 23rd, 2014

Adrian J Cotterill, Editor-in-Chief

The JCDecaux / CEMUSA acquisition (announced last March) still isn’t closed and we have heard from several people close to the deal that the new #LinkNYC arrangement is not helping matters either.

Word is that JCDecaux has gone back to NYC seeking to change some of the underlying covenants of the original CEMUSA deal now that the CityBridge contract has been awarded.

We hear that the City is standing firm on the original contractual obligations AND that is more than likely making it very difficult for the JCDecaux / CEMUSA deal to come off.

Christie’s Phoenix Connects Port Fourchon’s New Emergency Operations Center

November 22nd, 2014

Gail Chiasson, North American Editor

Christie, visual display and audio technologies company, has expanded into Port Fourchon, a major seaport on the Louisiana coast, where its Christie Phoenix open content management system is being put to use at a new multi-agency Emergency Operations Center.

christie-phoenix-at-port-fourchonThe EOC, a 30-seat incident command room, is using Christie Phoenix to seamlessly display all of its integrated security systems in one visual operating space as the centerpiece of its emergency response activities.

With Christie Phoenix displaying the port’s Maritime Domain Awareness System during real or simulated training incidents, Port Fourchon personnel, industry clients, and emergency management officials can now collaborate and share information, as well as view a common operating stream for greater situational awareness and enhanced incident response and decision making capabilities.

Further, additional Phoenix nodes can be added to address the expanding technology requirements of the port, which is currently in the next phase of expansion that will more than double the port’s size to meet the needs of the growing industry it serves.

Port Fourchon services over 90% of the domestic deep-water oil and gas exploration, drilling and production activities in the Gulf of Mexico. Comprised of seaport and airport services, it also leases land and facilities to tenants in the oil and gas industry. Its EOC features a wide range of new generation and legacy technologies that include a 4 x 2 video display and two 70” annotation displays in separate breakout rooms, with the EOC using Christie Phoenix to display the port’s award-winning maritime domain awareness system GLPC-C4 (Greater Lafourche Port Commission Command, Control, Communication and Collaboration), surveillance cameras, a radar solution, an Automatic Identification System, and other associated technologies.

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Twitter-Activated Vending Machines Up 4 Gala Award

November 21st, 2014

Russ Curry, Ministry of New Media

You can probably see why these Twitter-Activated Vending Machines have been nominated as a finalist at The DailyDOOH Gala Awards in the Best Interactive / Use of Social Media Deployment category, simply by looking at the video below…

It was put together by OMD UK, AMV BBDO, Talon Outdoor and Clear Channel.

Startups & Tech Companies See Value Of OOH & DOOH

November 21st, 2014

Gail Chiasson, North American Editor

It’s no longer just the big, traditional brands or local businesses using out-of-home and digital out-of-home media: According to Outfront Media (formerly called CBS Outdoor), as new technology pervades today’s society, tech companies like Facebook, Foursquare and a crop of startups are getting into the mix with the aim of building brand recognition and driving app downloads.

OOH and DOOH has been a source of endless opportunity and innovation for these progressive digital brands.

This month, Facebook launched its first out-of-home campaign in Los Angeles and Chicago to promote Messenger, its mobile messaging app.

“By using a variety of out-of-home creative in our ‘Say Anything Better’ brand campaign, we could be part of the city landscapes…showcasing different messaging for Chicago and L.A.,”
says Rebecca Van Dyck, head of Facebook’s brand marketing, in an Outfront Media article on NYC Sixty, looking at the Out-of-Home media sector in New York.

The situation speaks to the unique ability of OOH to provide the consumer with customized, highly visible messaging. In addition to tech giants like Facebook, smaller startups such as Boxed, GrubHub and Osdcar are able to meet and exceed their ROI goals with out-of-home.

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Richard Rowley Joins @ExterionMediaUK

November 21st, 2014

Adrian J Cotterill, Editor-in-Chief

We note that Richard Rowley has yet another new job. He joined Exterion Media as Account Manager UKD in November.

Up Next, an @ExecChannel CEO Spotlight

November 21st, 2014

Maddie Cotterill

The last CEO Spotlight of 2014 is, of course, already available in print, you can read all about Executive Channel International’s Charles Parry-Okeden in DOOH INSIGHTS: 2014 | The Best of 2014 pp79-83.

Charles Parry-Okeden‘s interview will also appear online, here on November 28, 2015.

You can view in our online archive, all of our previous CEO SPOTLIGHTs by clicking here or in three volumes of print: -