DailyDOOH

AVIXA, the Audiovisual and Integrated Experience Association, has announced it will roll out a new membership structure to enhance growth opportunities for pro-AV businesses and individuals.

As part of AVIXA’s three-year strategic plan, a key initiative is restructuring the membership model to increase member value. When developing the improved program, the association considered many factors, such as various member needs based on location in the world, groups that might consider joining the AV community, and products and services the association currently offers that aren’t being utilized by members. The new membership structure was developed based on feedback from members around the world, AVIXA’s Board of Directors, the Membership Committee, and staff throughout the association.

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NanoLumens, award-winning creators of uniquely compelling interactive LED visualization solutions, has announced that Nashville-based PixelFLEX has joined the NanoLumens Partner Program. Now able to exclusively market the NanoLumens’ Nixel SeriesTM flexible LED under the name “TrueFLEX visualized by NanoLumens”, the partner agreement coincides with the settlement of the corresponding NanoLumens patent infringement lawsuit.

Monty Rains, President and COO of PixelFLEX said “We are pleased to have reached this agreement with NanoLumens, and are happy to have joined the NanoLumens Partner Program. Through this joint effort, we believe that our customers will benefit greatly from the technology, and we are excited to now offer the ‘TrueFLEX visualized by NanoLumens’ LED video solution.”

NanoLumens CEO Rick Cope told us “We welcome PixelFLEX to the NanoLumens Partner Program and we look forward to working with them as they roll out their ‘TrueFLEX visualized by NanoLumens’ flexible LED displays. NanoLumens has invested millions of dollars and man hours in the development of pioneering innovations that have been justly recognized by the United States Patent Office, and our new relationship with PixelFLEX works to the benefit of everyone.”

The NanoLumens Partner Program encompasses an exclusive stable of integration partners with extensive LED display installation experience that receive hands-on training with NanoLumens experts. Whether part of the growing preferred dealer network or a member of the elite Preferred Partner Program, each dealer carries the same commitment to bold innovation as NanoLumens.

NanoLumens, award-winning creators of uniquely compelling interactive LED visualization solutions, has announced the dismissal of its patent infringement lawsuit against PixelFLEX LLC. According to NanoLumens CEO Richard Cope, PixelFLEX has joined the NanoLumens Partner Program and will now exclusively market NanoLumens’ Nixel Series™ flexible LED under the name ‘TrueFLEX Visualized by NanoLumens’.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience.

Clear Channel International has announced a new partnership with Amscreen that will include the provision of digital outdoor displays for a European-wide deployment.

This new deal will see further expansion across 16 new country markets. This follows three years of digital out of home deployments in the UK market where the total DOOH revenue now represents 50% of all OOH revenues.

The deal reflects Clear Channel’s move towards greater digitisation of their international network while standardising the technology across countries to deliver more operational efficiencies.

The global outdoor advertising business’s European territories include Belgium, Denmark, Estonia, Finland, France, Ireland, Italy, Latvia, Lithuania, Spain, Sweden, Netherlands, Norway, Poland, Switzerland and the UK.

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Last November’s half day (City Briefing) Smart Cities conference was such a success that the Ministry of New Media are all set to repeat it.

The new FULL DAY conference looks pretty comprehensive; covering New World Payphones / Amscreen, InLinkUK / Civiq Smartscapes, JCDecaux’s own Smart City initiatives and the agenda contains a real smattering of proper ‘Smart City experts’ to make this a really interesting event.

08.45 Registration & Breakfast

09.30 Opening Remarks Adrian J. Cotterill

09.45 New World Payphones | Justin Cochrane | CEO | Clear Channel UK

10.30 Privacy Issues & More in Smart Cities | Ingrid Silver | Partner, Global Entertainment & Media Industry Group | Reed Smith

11.00 Networking and Coffee

11.30 A Multi-Angle View of Smart Cities – Funding, Manufacturing, Planning, Advertising, Analysing; Five Industry Experts in Conversation with Stephen Nesbit | Founder | Prestonwood Trail Holdings

12.30 Networking & Lunch

13.45 The Disrupted City: The Path Towards Smart(er) Places | Sandra Baer | CMO | Civiq Smartscapes & Tim Fendley | Partner | Applied Wayfinding in conversation with Adrian J. Cotterill

14.45 Why Maps Are Dumb | Matt Crisp | Director | Living Map Company

15.15 Networking & Coffee Break

15.45 Smart London | Helena Kavanagh | Managing Director Street Furniture | JCDecaux

16:30 Chairman’s Wrap-up

This new FULL DAY [digital] SMART CITIES CONFERENCE will be held at BAFTA, London on Wednesday November 29, 2017.

Registration will open November 1, 2017.

QMS continues to expand its landmark digital portfolio across Western Australia, switching on ‘The Leeder,’ an iconic digital billboard in the heart of Perth.

Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out West.

Positioned at the gateway to the affluent western suburbs, ‘The Leeder’ and its unique wraparound structure, impacts more than 1.3 million contacts travelling through this major intersection that acts as a feeder to the Mitchell and Graham Farmer Freeways. Its close proximity to popular food and retail hubs and Subiaco’s Domain stadium, provides advertisers with an exclusive opportunity to target both a young, affluent audience as well as highly engaged sports fans.

QMS CEO, Barclay Nettlefold told us “2017 has been an integral year for QMS as we expand our portfolio and ‘switch on’ some of the best digital assets across regional and metropolitan areas. With a strong growth trajectory, the Western Australia market is an important part of our business, and we are committed to delivering the absolute best that digital outdoor has to offer. The next 12 months will see us launch a number of digital assets out west, with new developments in Belmont and Northam already in progress.”

Inaugural advertisers on ‘The Leeder’ include Audi, Cascade, Sirena Tuna, AGL and Network Ten.

VMO, one of Australia’s fastest growing Digital Out-of-Home providers, has just unveiled a large format digital outdoor billboard directly facing busy Surfers Paradise Boulevard.

VMO claim that it is Australia’s first ‘smart’ outdoor screen, ie. an outdoor screen embedded with ‘Audience Measurement Device’ technology – remember from previous posts that this is used to measure audience engagement via VMO’s real-time audience measurement system DART (Digital-Outdoor Audience in Real Time).

VMO Managing Director Anthony Deeble told us “The Chevron site is now home to Australia’s very first smart outdoor screen. In the first instance DART technology will be used to capture real- time audience insights – delivering real-time accountability for roadside clients. We are changing the roadside experience. VMO is testing Vehicle Recognition Technology (VRT). This technology will give us the capacity to recognise the make, model and year of oncoming vehicles – leading to an enormous opportunity for advertisers.”

Anthony Deeble said “It’s a clear point of difference for VMO over our competition. For the very first time, advertisers in this space will have access to real-time audience data – marking a shift away from historical data in outdoor. Soon, historical data will no longer be acceptable for large format outdoor.”.

Designed for maximum impact, the new screen is a staggering 24 square metres (6m wide x 4m high). Strategically placed on the façade of the Chevron Renaissance Shopping Centre, the site will anonymously measure live pedestrian traffic and use facial recognition to detect people in vehicles.

The VMO Shop portfolio has increased to 410 locations reaching a fortnightly cumulative audience of over 50 million people. The network now includes 62 premium large format screens across the country.

This week sees the launch of the ‘Sleep Out’ OOH campaign, with creative from WCRS, and media provided by Jack in partnership with End Youth Homelessness (EYH), a national movement to end youth homelessness in the UK.

‘Sleep Out’ is End Youth Homelessness’ flagship fundraising national event and encourages people to swap their bed for a sleeping bag in order to fundraise for the disadvantaged and homeless young people in the UK.

The posters, featuring the kind of brutal dilemmas faced by young homeless people against an array of vivid pastel tones, will appear at 164 sites across the United Kingdom – everywhere from London to Bristol, Cardiff to Edinburgh – kindly donated by Jack.

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Havas Group’s OOH pure play Adcity has launched ‘Adcity Solution’, described as its new data-driven technology fully dedicated to audience planning and programmatic trading.

(As usual) it’s claimed to be a first in the sector but perhaps better described as an automated platform that provides a ‘unique’ solution for Adcity clients to help them better identify target audiences and optimize their activation through OOH communication.

Adcity Solution comprises: –

1. Adcity Audience Planning represents a complete departure from the traditional model of media planning by placing the audience, and not the media, at the center of OOH planning. This allows for a new identification and a better understanding of target audiences thanks to the use of exclusive data on geographic areas and client territories, behavioral and socio-demographic consumer data, and mobility flows.
2. The activation of these audiences is now entirely automated thanks to Adcity Audience Trading. This programmatic solution is directly connected to the supply side platforms (SSP) of the principal OOH media actors and to the demand side platforms (DSP) offering OOH inventory.
3. Adcity Audience Measurement measures campaign efficiency through dynamic, cross-device dashboards and provides a global vision to better control and optimize audiences and client investments.

Matthieu Habra, Global Head of Adcity told us “Havas Group’s investment in Adcity Solution – a proprietary and exclusive technological solution on the market – will allow Adcity to offer not only innovative audience planning for its clients and cross-device activation to link Out of Home and mobile media, but also guarantee efficient, high-quality programmatic trading.”

Adcity is the pure player agency of Havas Group dedicated to Out of Home and proximity communications. Its mission is to propose local and multi-local communication strategies to clients through a powerful mix of OOH formats and locations, digital acceleration, new technologies, geo-fenced and real-time data, and creative thinking, fully integrated and cross-channel. Thanks to a proprietary data tool (with more than 10 million data points), Adcity is the first data-driven, cross-channel, online and offline, geolocalized communication agency. Adcity is also capable of accompanying clients on integrated communication problems: Media – Data – Creative. Adcity guarantees close relationships with its clients through more than 300 local experts in 35 offices across Europe, Asia, North America and Latin America.

Sidewalk Labs and Waterfront Toronto announced yesterday ‘Sidewalk Toronto’ their joint effort to design a new kind of mixed-use, complete community on Toronto’s Eastern Waterfront. Sidewalk Toronto will combine forward-thinking urban design and new digital technology to create people-centred neighbourhoods that achieve precedent-setting levels of sustainability, affordability, mobility, and economic opportunity.

The announcement of Sidewalk Toronto was made at Corus Quay on the Eastern Waterfront by Will Fleissig and Dan Doctoroff, CEOs of Waterfront Toronto and Sidewalk Labs, respectively; Prime Minister Justin Trudeau; Ontario Premier Kathleen Wynne; Toronto Mayor John Tory; and Eric Schmidt, Executive Chairman of Alphabet, Inc.

Dan Doctoroff, CEO of Sidewalk Labs and former Deputy Mayor of New York City told us “Successful cities around the world are wrestling with the same challenges of growth, from rising costs of living that price out the middle class, to congestion and ever-longer commutes, to the challenges of climate change. Sidewalk Labs scoured the globe for the perfect place to create a district focused on solutions to these pressing challenges, and we found it on Toronto’s Eastern Waterfront—along with the perfect public-sector partner, Waterfront Toronto. This will not be a place where we deploy technology for its own sake, but rather one where we use emerging digital tools and the latest in urban design to solve big urban challenges in ways that we hope will inspire cities around the world,”.

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