DailyDOOH

The Digital Signage Multimedia Association (DSMA) has just announced the program for this year’s Digital Signage Forum, taking place on Friday June 7th in Taipei, Taiwan (this is during COMPUTEX TAIPEI, June 4 – 8, 2013).

• 9:00-9:20, Welcome and Introduction, by Representatives from Taiwan Ministry of Economic Affairs (MOEA), Industry for Information Industry (III), and DSMA
• 9:20-9:50 Why Innovation Itself Must Be The Next Big Thing In Digital Signage
  DailyDOOH, Editor-in-Chief Mr. Adrian J Cotterill
• 9:50-10:20 Evolution of Digital Signage Markets: A Global View
  Scala, Asia Vice President, Mr. Guillaume Proux
• 10:20-10:45 Innovation in Digital Signage Open Standards
  IAdea Corporation 綠 創科技, CEO, Mr. John C. Wang
• 10:45-11:05 Break
• 11:05-11:30 Solutions For A Changing Retail Landscape
  Intel APAC Embedded Sales and Marketing Group Director, Mr. Graham Steen
• 11:30-12:00 Design and Digital – reinventing the total customer experience
  RED Digital Management Digital Strategist – Director Mr. Stephen Borg
• 12:00-end

Clear Channel Outdoor Holdings has announced the rollout of Consumer Networks, a portfolio of pre-selected out-of-home advertising products that helps streamline the media purchasing process and gives advertisers a more effective way to engage their key audiences.

The company’s new Consumer Networks offer advertisers and agencies a simpler and easier buying process, supported by Traffic Audit Bureau ratings that they can plug into demographic-specific advertising models. As a result, advertisers and agencies will have an effective solution that eliminates the need to build the out-of-home component of their campaigns by selecting individual outdoor assets among hundreds of thousands of local and national options.

The new consumer networks, accompanied by out-of-home ratings, are delivered in a format consistent with other major media (TV, radio, print) and offer compatible buying metrics, making it easier to assess the value of out-of-home as part of a comprehensive media plan. By combining demographic targeting with psychographic geo-targeting, Clear Channel Outdoor’s consumer networks can offer enhanced audience metrics and ensure that out-of-home campaigns deliver the greatest exposure to a client’s target audience – thereby allowing planners to maximize the effectiveness of their media budget.

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Ayuda Media Systems, makers of the world’s most sophisticated software platform for traditional and digital OOH companies, has today unveiled Post, an Android app that offers mobile workforce automation to OOH billposters.

Post can integrate with any OOH system, because it has been built using Web services. It’s backbone is cloud-based, which runs on Windows Azure. Post dispatches work orders to its users in a visually rich way. Work orders can be managed by BMS, Ayuda’s flagship product for traditional OOH operations management, or be fed from a third-party source. Billposters received instruction on the device, such as what to post, where, when, or what maintenance tasks to perform. They can also create maintenance tasks on the fly. Post takes advantage of image processing libraries to offer (1D and 2D) barcode scanning, and also takes advantage of GPS on the device. Post™ wraps up the process by instructing the billposter to take a picture of the completed work order, which is fed wirelessly to the Ayuda Proof of Performance engine. In addition Post also offers in-depth business intelligence on the efficiency of the billposting process. It comes with a beautiful HTML5 dashboard that allows the billposting manager to analyze the performance of his plant. It can answer questions such as “Which billposters post the fastest? Which billposters make the most errors. How many postings has this billposter completed over the last week?”.

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Here’s The Galactic Empire’s booth at #NRAshow (shown above) and of course their partners were there too …

… including Signagelive (shown above)

Real Digital Media’s booth 6772 at #NRAshow (shown above)

STRATACACHE’s booth at #NRAshow (shown above)

NEC’s booth at #NRAshow (shown above) had a nice drive thru concept put together by Peerless AV (shown below)

Following on from the tremendous success of our Video Walls Unplugged Thought Leadership Summit in London (as part of the also, hugely successful #NECshowcase) next up in our series of events is ‘Billboards Unplugged‘

Speakers confirmed already include; Andreas Soupliotis (CEO and Founder, Ayuda Media Systems) who will (for the benefit of North America talk about Open Source Digital Signage), Phil Lenger (President at Show+Tell) talking content, Andrew Neale (Technical Director IGCH Ltd, co-founder and co-owner of Kaleidovision Ltd, and President of the OpenSplash Association) talking about the Issy-Neale Formula, Bas van Heek (Product Marketing Manager, Barco) reprising his excellent presentation of last year ‘Content is Power’, Bob Rushby (founder and President of Pixelized Light Inc.) talking about ‘Gigapixels: Billboards At Ground Level’and many more!

‘Billboards Unplugged‘ will take place in New York City on Monday 21 October 2013, as part of #DpbMedia week.

Esprit Digital will be unveiling, what they say, is the highest definition LED display in the world on 3rd and 4th June at the Hippodrome in London.

For more information and to see the 1.9mm and 2.4mm displays up close and personal, contact Angie Clayton on 020 8731 3121 or angelina.clayton@espritdigital.com

Ayuda Media Systems has announced at the 2013 OAAA National Convention that Lamar Advertising is paving the way for TAB OOH ratings based media plans, by being the first out-of-home company to implement the Ayuda Cerebro media planning optimization engine.

Cerebro helps automate how proposals and plans are generated from Lamar’s internally built sales and charting applications. Lamar Advertising is North America’s largest OOH advertising company, with the nation’s largest overall coverage of regional markets.

Ayuda’s Cerebro is a mathematical, algorithmic engine that ingests TAB audited audience data in real-time using the TAB’s web services. The data is then referenced against a set of objectives and parameters from the operator in order to create an optimized plan across all campaign goals.

Cerebro inputs an unlimited number of parameters and objectives, including audience demographics, multiple specific geographic constraints, and the operator’s own business rules. Cerebro then outputs a set of candidate media plans that match the campaign objectives, ranked in order of maximum amount of objectives achieved, while also using the operator’s own business logic to ensure that the same “favorite” panels are not always selected. By crunching all these objectives against the operator’s own actual inventory while using their business rules as guidance, Cerebro assists the operator’s sales executives and chartists to propose and pick inventory that maximizes occupancy.

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