Telelogos Launch Employee Shareholding Programme

November 13th, 2019

Russ Curry, Ministry of New Media

Telelogos, the international software publisher with headquarters in Angers and products deployed in more than 50 countries, has successfully launched a program to open up capital to all its employees.

Having grown some 70% over the last five years, Telelogos now aims to establish itself beyond its original French and European borders. We are told that s program to open up capital to all employees is part of its 2023 strategic plan for accelerated growth against the backdrop of technological innovation and deployment in new geographical areas through organic and external growth.

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OUTFRONT Media Canada Partners with ‪@BIXImontreal ‬

November 13th, 2019

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media Inc. (NYSE: OUT) has announced that its Canadian business is partnering with bike-sharing organization BIXI to offer advertisers 600 street level ad faces in urban neighborhoods across Montreal.

The BIXI inventory will fit with OUTFRONT’s existing assets to offer a complete out-of-home solution consisting of 1,250 static and 27 digital faces providing outstanding coverage of the market and access to an active, socially responsible and environmentally conscious audience.

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Royal Opera House ‪@DSOrganisation‬ Networking Event

November 13th, 2019

Adrian J Cotterill, Editor-in-Chief

The Digital Signage Organisation is holding its next members only event at The Royal Opera House on December 4, 2019.

The event will offer members an exclusive look at the use of digital signage technology inside and outside the venue, followed by a Q&A with the in-house IT team and drinks reception.

Simon Jackson, President of the DSO told us “This is going to be an impressive event and we look forward to welcoming new members along. For anyone involved in the digital signage industry, the DSO presents a forum to share knowledge, experiences and best practise. This is the first members only event following our introductory meeting at ISE in Amsterdam and educational presentations at DSSE in Munich. We have a series of events to come in 2020, which we invite software companies, manufacturers, integrators, distributors and end users to sign up for and become part of our growing community.”

The Royal Opera House, with an operatic history dating over 260 years, has invested £1 billion in its ‘Open Up’ refurb project, including an extensive Digital Signage and Corporate Communications network used to create stronger awareness of events to a wider public as well as wayfinding and public information. Outside, piazza visitors are greeted by a giant curved LED video wall and, once in the building, digital projection and interactive displays act as mediums to inform and excite opera and ballet-goers about upcoming performances.

The itinerary is as follows: –

4.00pm – Tour of venue with a member of the Royal Opera House IT team
4.45pm – Short Q&A with IT team and DSO Board Members
5.00pm – Drinks and networking on the Piazza Balcony

Future events include:

February 2020 – #ISE2020 Amsterdam – Meeting and Members Dinner. Two topical presentations from leading figures in the Digital Signage industry, drinks and networking, and members dinner.

May 2020 – London Digital Signage Week – A joint event with DSO partner AVIXA, the trade association representing the professional AV and information communications industries worldwide.

November 2020 – Europe TBC
A guided tour of an iconic digital signage installation followed by Q&A and discussion.

For more information, contact ajupp@dso-emea.com or click here.

Screenvision Sports Launched By @ScreenvisionLLC

November 13th, 2019

Adrian J Cotterill, Editor-in-Chief

Screenvision Media has launched Screenvision Sports, or SV Sports, a new division that leverages its cinema advertisement model to several sports properties including the New York Mets, Minor League Baseball, NASCAR and the American Hockey League.

Next year, SV Sports will be in approximately 100 minor league ballparks, 22 NASCAR racetracks and the Mets’ Citi Field. We understand that Screenvision Media will use existing video infrastructure in the venues, one assume the large LEDs and any smaller video displays in or under the concourse, to show content during the live sporting event.

John Partilla, CEO, Screenvision Media told us “SV Sports is a natural extension of our core business model, broadening Screenvision’s reach beyond in-cinema to in-venue, while continuing to deliver engaging content to a highly passionate fanbase. Our premium video platform delivers a much-needed solution for Madison Avenue, enabling them to reach a broader audience. In addition, we have a unique model that enables leagues, teams and properties to monetize existing inventory and capture a new and significant source of additional revenue.”

Eric Krasnoo, SVP Business Development at Screenvision, is leading the launch of SV Sports, was quoted as saying “Launching SV Sports gives us tremendous credibility with our advertising partners. One of the main reasons we see leagues, clubs, and other sports properties interested in the launch of SV Sports is it creates compelling content which allows for them to grow incremental revenue. We provide a turnkey solution for them.”

Screenvision is a company on fire at the moment, back in 2015 Screenvision revenue surpassed USD 160 million but now stands at nearly USD 250 million, with profit doubling during those years to approximately USD 50 million.

AdTECH: OOH – Amsterdam

November 13th, 2019

Adrian J Cotterill, Editor-in-Chief

Our last AdTECH: OOH Conference of this year takes place in a few weeks time, after a SOLD OUT AdTECH: OOH – New York during New York Digital Signage Week and our largest ever AdTECH event in Sydney back in September (135 attendees), AdTECH: OOH Amsterdam, now in its second year in that beautiful city, also looks to be a sellout.

As in 2018 the event takes place at the B.1 Amsterdam, Johan Huizingalaan 763a, 1066 VH Amsterdam, which is only a short distance from Amsterdam’s Schiphol Airport (approximate 25 mins by train) and a similar distance from Amsterdam Centraal train station (approximately 30 minutes). For anyone who wants to attend this event in a single day (it is of course easy to fly or catch a train to Amsterdam) our 10 o’ clock start makes that possible.

The event is once again being chaired by OUTFRONT Media’s Stephanie Gutnik and the keynote will be given by Ocean Netherlands‘ Managing Director Meindert van den Heuvel.

From a brand perspective we have Albert Heijn, Faceboook and Intel speaking as well as a whole host of industry experts including ORB’s Geoff Fitzpatrick, Jaduda’s Katy Schädlich, Mediacom’s Arran Javed, DPAA’s Barry Frey, Verizon Media’s Alice Beecroft, Danone’s Beatrice Lindvall, Havas Group’s Marco Rigon, Diversiffi Media’s Fiona FitzGibbon, Vistar Media’s Dominic Dunne, Jost von Brandis Service Agency‘s Eric Dufour, Splicky’s Sven Ruppert, and Hivestack’s Andreas Soupliotis.

The event takes place on Wednesday December 4, 2019 and registration can be found here.

Thanks to our sponsors Broadsign, Hivestack, Signkick and Vistar Media.

St Pancras International @LancomeUK #LancomeChristmasTree #HappinessisHere

November 12th, 2019

Andrew Neale

Lancôme has teamed up with St Pancras International, Wavemaker & Kinetic Worldwide to unveil this year’s sparkling festive installation, inspired by Paris’ most iconic landmark – The Eiffel Tower.

The magnifique 36-foot installation embodies the elegance and cheerful spirit of the world’s largest French beauty brand, brightening up the station with Lancôme’s signature pink pantone. The breath-taking creation will be located in the station’s main concourse from 12th November 2019 to 4th January 2020 and is adorned with over 1,500 bottles of the brand’s signature fragrance, ‘La Vie Est Belle’; a scent that captures free-spirited and fulfilled femininity, perfectly embodied by the brands Global Ambassador and face of the fragrance, Julia Roberts.

For those not lucky enough to be visiting the city of love this Christmas season, Lancôme have brought the magic of Paris to St Pancras International, home of the Eurostar, with a magical light show. The show, comprising of a combination of 1,000 internal and 320 external flashing LED lights, will be visible almost 600 times during the festive season.

But it’s not just station visitors who will be able to enjoy the display, as all 1,500 fragrance bottles used for the installation will also be donated to the international cancer support charity, Look Good Feel Better, which helps boost the physical and emotional wellbeing of women, men and young adults undergoing cancer treatment.

Wendy Spinks, Commercial Director of HS1 Ltd told us “Unveiling St Pancras International’s Christmas installation and seeing visitors celebrate the festivities is our favourite moment of the year. We’re excited to launch this year’s unique masterpiece in collaboration with Lancôme – which is an ode to St Pancras’ links to Paris. We hope that the tree spreads joy to shoppers, commuters and tourists while they choose gifts for loved ones, or as they’re travelling through.”

Giovanni Valentini, General Manager of Lancôme UKI said “We couldn’t ask for a better gift this season than to bring Lancôme’s happy and festive spirit to the heart of St Pancras International. Our Christmas installation in the form on the Eiffel Tower symbolizes everything the brand stands for: happy, generous and effortlessly chic and we hope it will remind shoppers, commuters and visitors alike that La Vie Est Belle or that Life Is Beautiful.”

Visitors to the iconic station can also visit Lancôme’s pop up shop at the foot of the installation which celebrates ‘La Vie Est Belle’ and will offer a variety of exclusive services. From bespoke illustrations on products, to personalised calligraphy, Lancôme truly believes that happiness is at its most real when shared.

The Lancôme Christmas Tree will be live at St Pancras International until January 4, 2020, with the Pop Up Shop open until December 24, 2019.

Pop Up Shop Opening Hours:

Monday – Saturday: 7:30am – 9pm
Sunday: 9am – 7pm

Events Schedule:

Perfume Bottle Illustrations with Jo Bird
15th November & 6th December 3-7pm

Calligraphy with Imogen Owen
22nd & 29th November 3-7pm

Hand Draw Illustrations with Miss Magpie
13th December 3-7pm

iPad Illustrations with Willa Gebbie
20th December 3-7pm

Clear Channel Airport POS/TAB Five Year Renewal

November 12th, 2019

Adrian J Cotterill, Editor-in-Chief

Clear Channel Airports has announced that Piarco International Airport (POS) and A.N.R. Robinson International Airport (TAB) of Trinidad and Tobago have granted the U.S. airport media leader a five-year advertising contract with new media upgrades beginning April, 2020. Awarded after a competitive bid process, Clear Channel Airports was the clear choice by demonstrating its scale in the Caribbean, revenue–generating prowess, and state-of-the-art design concepts.

This competitive win for the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) marks the fifth major contract announced in 2019 and complements 15 wins in 2018 and 80 wins over the last 5 years. CCA has nearly doubled annual airport advertising revenue at POS and TAB since first entering the market in 2012.

Clear Channel Airports’s cutting-edge advertising program provides revenue generating offerings through signature, high-impact digital and large format assets with energy conservation in mind. This new media program will implement a minimalist approach at both airports to ensure a clean look that creates an inviting statement to welcome travelers.

Brands ranging from Jaguar to Land Rover, are leveraging the POS/TAB advertising environments with amazing results. One longstanding advertiser, Ansa Automotive, owner of Trafalgar Motors, used the indoor experiential display opportunities and sold three Jaguar EPACE vehicles in ten months.

Scott Phillips, sales manager, Trinidad and Tobago, Trafalgar Motors said “We found the Return on Investment (218%) for the vehicle displayed in the airport a huge success. Not only by the measurement of sales, but by the traffic it has driven to our showroom. Both units we displayed in the airport were sold to customers choosing to purchase showroom vehicles as a result of the brand’s presence in the displays.”

High-end purchases like these come as no surprise to advertisers as Trinidad and Tobago are among the wealthiest countries in the region. Nearly three million passengers travel through POS/TAB annually. It serves as the primary hub for Caribbean Airlines and offers 29 international destinations including; New York, London, Miami, Fort Lauderdale, Philadelphia, Fort Lauderdale, Orlando, San Juan, Houston, New Orleans and more. Based in southwest Tobago, TAB operates five international airlines with one million annual passengers. The airport will undergo an expansion project within the next three years, increasing its direct flights to the island from New York (JFK), Newark, Houston, Miami, Fort Lauderdale and Orlando.

Hayden Newton, General Manager of Airports Authority of Trinidad and Tobago was quoted as saying “Clear Channel Airports understands the Authority’s strategic direction and objectives. Their work has helped us realize our vision to lead the region in diverse and innovative aviation business. We’re happy for the continued partnership, as we aim to deliver even higher standards of service, improve airport aesthetics and enhance the customer experience, while meeting non-aeronautical revenue earning goals.”

Morten Gotterup, president, Clear Channel Airports Told us “The dual-island nations’ airports deliver advertisers impactful opportunities to engage with hard-to-reach, affluent business and leisure passengers. We look forward to our continued relationship with POS and TAB as we introduce new media solutions that open doors for brands desiring to reach this coveted audience.”

At Piarco International Airport you will see: –

Two high definition LED video walls in baggage claim
Two suspended, large-format, dual-sided, back-lit tension fabric displays in duty-free concourse
Ten non-illuminated, large-format tension fabric displays in arrivals concourse
Four non-illuminated, large-format tension fabric displays at arrivals concourse entrance
Two non-illuminated tension fabric displays in the bulkhead
Four client domination areas in the duty-free concourse and departures gate hold areas
Escalator wrap
Floor graphic
Large-format tension fabric
Glass wraps (2)
Two illuminated and two non-illuminated, large-format tension fabric displays in arrivals concourse prior to immigration
One exterior floor exhibit at Atrium entrance
Two illuminated tension fabric displays in baggage claim

At A.N.R. Robinson International Airport: –

Four 85-inch LCD high impact displays (two in arrivals baggage claim; two in departures gates hold areas)
Two charging stations
Four exterior, large-format tension fabric displays in pedestrian walkway

Dedicated to airport advertising for more than 45 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports.

Tech.London Relaunches With New Look And Features

November 11th, 2019

Russ Curry, Ministry of New Media

Tech.London, the digital gateway into London’s tech ecosystem, has been relaunched by the Mayor of London, Sadiq Khan. Aimed at anyone who wants to engage with and be informed about the capital’s tech scene, the platform brings together resources, news and insights into one place. London’s digital tech ecosystem accounts for GBP 64.11bn in turnover from 51,690 businesses and 263,000 employees.

The dynamic platform has been designed to reflect the dynamism of London’s tech ecosystem, while serving as a destination to connect and grow the tech community. It offers a one-stop-shop for all the tech resources – accelerators, workspaces, courses and more – required to help London’s digital tech businesses grow.

New features include the ability to create profiles, save articles and showcase engagement with the tech scene and for the first time, the Mayor’s Civic Innovation Challenges will be run through the platform.

The Civic Innovation Challenges are designed to tackle the most pressing issues for Londoners using tech. Last year each of the winners was given GBP 15,000 to jointly refine and test their ideas. This year, the three issues innovators are asked to respond to are countering violent extremism online and making London safer, democratising planning to tackle the housing crisis facing Londoners, and tackling congestion so London’s streets are safer, cleaner and more efficient. The challenges encourage wider engagement this year by not only accepting solutions, but also ideas and datasets – helping encourage new ways to solve complex problems. All information about the Mayor’s Civic Innovation Challenges and the application form are avalable here.

Running since 2015, Tech.London has been rebuilt following extensive design and development work by Tech Connect, a London-based company, with input from the Greater London Authority.

Sadiq Khan, Mayor of London said “The fact that our city’s tech community is home to some of the most creative businesses anywhere in the world is something of which we can be really proud. We want London to be the world’s smartest city and these dynamic companies have a crucial role to play.”

George Johnston, Founder, Tech Connect said: “Over the last 10 years, the London tech scene has evolved into a world leading ecosystem for innovation and now it’s digital platform is doing the same. The new experience and content, combined with hosting the Mayor’s Civic Innovation Challenges for the first time, will inspire a new generation of civic entrepreneurs in the capital. Technology and the innovative use of data can revolutionise our lives and be a key component in finding solutions to the challenges London is facing now. We’re proud to be a partner with the Mayor’s office to help make London safer, cleaner and tackle the housing crisis through hosting the Civic Innovation Challenges on Tech.London – which is one example of how the new platform will serve London. Tech.London is tailored to the needs of today’s startup founder, investor, job seeker – and anyone who wants to engage with all London tech has to offer.”

Tech Connect also operates platforms in New York City and Boston, with additional cities globally soon to join the platform family.

BackLite Media Signs 12-year Contract w/ Dubai Roads And Transport Authority

November 11th, 2019

Adrian J Cotterill, Editor-in-Chief

BackLite Media, Dubai’s premier out-of-home advertising company, will soon be transforming outdoor signage in Dubai with never-before-seen aesthetics and cutting-edge technology following a landmark 12-year deal, valued at AED1 billion, signed with the Dubai Roads & Transport Authority.

The new contract will see BackLite deliver a mix of digital and traditional outdoor signage across 26 locations along Sheikh Zayed Road, including the Golden Boulevard – between Dubai World Trade Centre and Interchange 1 – and up to the Mall of the Emirates.

Taking both the visual appeal and the overall cityscape into consideration, the new signage will integrate the best in modern technology with features such as smart data tracking that adds incredible value for advertisers.

Complementing the smart city vision of Dubai’s leadership, the new signage deployed by BackLite can be efficiently integrated with Intelligent City Management technology. BackLite’s intelligent data system, to be deployed across its digital signage, will allow advertisers target their audiences much more efficiently with dynamic real-time content.

Bill Fordyce, Chief Executive Officer of BackLite, told us “We are delighted to continue our long-term partnership with RTA, in bringing innovative signage to Dubai – which are not only best-in-class and of the highest aesthetic standards but also meet the Smart City vision outlined by Dubai’s leadership. With the industry-leading technology deployed, our signage will add excellent value to advertisers in addition to creating a powerful visual identity for the city. We are thankful to RTA for recognising our recommendations for the signage overhaul of the most strategic locations in the city, which will further contribute to civic pride and underline Dubai as a world-class city.”

A highlight of the new signage are the design approaches that span not just the visual splendour of the displays, but also in BackLite’s approach to the pillars themselves. Both the design and display are expertly suited to accommodate the expansion needs of RTA.

BackLite Media LLC is a specialist, out-of-home outdoor advertising company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole signs into the UAE in 1996.

Abi Brown 1976 – 2019

November 11th, 2019

Adrian J Cotterill, Editor-in-Chief

It is with an incredibly heavy heart that we write about the passing of Abi Brown.

Abi was a consummate HR professional, with many years of HR experience in the AV field. Since 2012 she ran her own very successful business, cleverly called ‘Openingz’. She was an early adopter of twitter in order to promote her business and also had a personal account that documented her love of keeping fit and looking after her body.

Abi was a striking woman, tall, beautiful, athletic with an infectious smile. Everyone she met in person, instantly warmed to her and it was remarkable how she was able to take that with her to social media (if you had not met her in person, her online persona would have summed up exactly who she was, and how likeable she was). Since being diagnosed with cancer, she bravely documented her fight against it online on a daily basis.

Abi loved the AV industry and worked tirelessly to give something back, even in the last year or so where she was in and out of hospital and hospices. Since 2014 she led the Southern UK Women in AV group and held regular meet-ups and networking events. The WAVE group was set up to educate, support, encourage and inspire women in the audiovisual industry through collaboration, research, mentoring and networking opportunities and she did all of that and more! Giving something back to the women in the industry was a real passion of hers.

The AV industry and indeed WAVE will be poorer now that she is no longer with us. It’s probably not customary to be able to say this in an obituary but she really will be missed by many HUNDREDS of people whose lives she touched. Abi fought her battle with cancer with incredible courage and positivity — whether ill or not she was, and always will be, an absolute inspiration to so many.

Her long term partner Steve, informed her friends on Saturday that “Our beautiful Abigail passed away last night, peacefully in her sleep, please know she was surrounded by love and family through this journey. Please keep abi in your heart 💖 Thanks for all your kindness, support and positive energy”.