DailyDOOH

We note that Brookfield Place New York has extended its engagement with Pearl Media as their exclusive media and technology partner. It’s a role we believe they’ve played since 2017. As part of the extension, they’ll continue to maintain and operate the Brookfield Place New York ad supported place-based digital signage network and other media opportunities therein.

Mark Kostic, V.P., Asset Management, Brookfield Properties said “Brookfield is excited to be renewing its digital advertising partnership with Pearl Media at Brookfield Place. Our holistic approach to marketing is able to seamlessly connect office workers, residents, tourists and retailers alike within a best-in-class mixed-use setting. The digital network within Hudson Eats food hall alone sees tens of thousands of people per day while providing maximum flexibility for the one hundred plus events produced by Arts Brookfield each year.”

Brookfield Place New York offers a curated mix of fine dining, world class shopping, cultural arts and services. The overall complex is huge, some 14-acres, five buildings, with modern office space occupied by some of the world’s most innovative top Fortune 100 companies. It’s a happening spot with 35,000 employees, tons of tourists and a diverse cross section of native New Yorkers – ultimately resulting in a weekly footfall of approximately 580,000.

Pearl Media’s Chief Revenue Officer Anthony Petrillo says “Brookfield Place New York is located at the intersection of commerce and community and its a lifestyle center for a growing residential population of young families and millennials in Lower Manhattan”.

The demographic at Brookfield Place is highly coveted, professionals from top banking, financial, insurance and media firms as well as national and international tourists who come to enjoy the food, the shops and the cultural activities that it has to offer. The venue generates 24,595,507 total weekly impressions according to Geopath data, making Brookfield Place New York one of the most attractive media buys in New York City.

Brands have taken notice. In 2019 Amazon Go, Andie Swimwear, Invesco, Apple News, Blackrock I-Shares, Johnnie Walker, AMEX, Luftansa, Bumble, Bombay Saphire, Polestar and others engaged with this desirable audience through an innovative media platform created by Pearl Media which includes a 22-screen digital signage network, event sponsorships and experiential activation zones.

The digital signage network is a dynamic canvas and consists of: four large format 2mm fine pitch LED Pavilion screens that greet commuters coming from PATH, the NYC Subway or nearby buildings; two large format 6mm fine pitch LED screens (14×30) which anchor the Courtyard retail space; two large format Retail displays, and eight Monolith 55” interactive kiosks which provide a mix of ads, building information and wayfinding.

In addition, six 55” LCD screens (98″ landscape, 75″ portrait) are located inside Hudson Eats and feature The Feed, a mix of advertising and infotainment which keeps patrons visiting one of the 14 chef-driven eateries inside the 30,000 square foot space entertained with news, sports, weather and other information.

These screens are also used by Brookfield for event programming in that space.

Last week in Times Square VISIT PHILADELPHIA, the region’s official tourism marketing organisation, teamed with Clear Channel Outdoor (NYSE: CCO) in an evolution for Greater Philadelphia’s tourism marketing industry.

Leveraging Clear Channel Outdoor’s interactive, full-motion billboards, VISIT PHILADELPHIA revealed City of Sisterly Love, a new city moniker that kicks off a campaign to strategically target female travellers and invite them to travel, with the other women in their lives, to Greater Philadelphia. The campaign creative was seen by the world through the lens of Times Square and more than 800 hotel and travel luminaries at The Met Philadelphia simultaneously.

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PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider has announced that it is merging its Digital division, Onestop, the leader in Canadian place-based Digital Out-of-Home, under the title brand.

The move unites the divisions’ excellence in Digital Innovation and Operations, along with its premium Digital Networks in downtown cores across key markets, with the scale of PATTISON Outdoors’ national product portfolio and market-leadership. The move will focus on the three pillars of Sales, Digital Innovation and Technical Operations.

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The Society for Information Display (SID) will host its 57th International Symposium, Seminar and Exhibition, known as Display Week 2020, June 7 to 12 at the Moscone Center in San Francisco, California, USA.

This year’s event will bring together the brightest minds in the display industry, providing insight into new display technologies in development, as well as affording a sneak peek at new products that will be hitting the shelves within the next few years.

Last year, attendance topped 8,000.

TikTok, the leading destination for short-form mobile video, activated a live-stream of the BRIT Awards red carpet on Piccadilly Lights, which brought the buzz of the red carpet to the heart of London’s West End and delivered much of the excitement of the awards for those who couldn’t be there in person.

Around London on the night there were also 30 large-format projections. User images from TikTok’s popular #redcarpetready hashtag challenge were featured alongside the call to action to ‘Watch the BRITS red carpet, live now on TikTok’.

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DPAA, the leading global organization for all advertising and content outside the home, has announced that location data science company Quorum has joined the association.

Quorum is one of the companies leading the charge to elevate the value of OOH by bringing the analytics and optimisation capabilities of online advertising into the physical outdoor advertising space.

Barry Frey, DPAA President & CEO told us “It is a well-established fact that combining mobile with out-of-home generates significant increases in store visits, which puts Quorum at the heart of helping brands connect with, and influence, on-the-go consumers. I welcome them to our community of members.”

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IHS Markit technology research (now a part of Informa Tech) has confirmed that the COVID-19 coronavirus crisis is impacting production at display panel factories located in the semi-quarantined city of Wuhan, China and is spurring a significant near-term reduction in the global supply of panels used in liquid crystal display televisions (LCDs) and other products.

It said that “The five factories in the city producing liquid crystal displays (LCDs) and organic light-emitting diode (OLED) panels will experience near-term slowdowns in production compared to expected levels”.

With the situation evolving quickly, IHS Markit technology research says that it is still assessing the magnitude of the supply shortfall on multiple display types and markets. However, leading Chinese panel makers have already said that total capacity utilisation for all LCD fabs in the country could fall by at least 10 percent and perhaps by more than 20 percent during the month of February.

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The Wabash Lights needs to raise USD 1 million to create an entire block of programmable lights.

Their mission is to create Chicago’s first interactive public art platform. In the heart of Chicago’s loop, on a piece of iconic infrastructure, they are building a place where art and technology come together in a canvas of light to foster public discourse and personal expression. They are installing a full block of programmable LED lights on the underside of the Wabash el tracks. You can connect the lights to movements and sounds like your heartbeat, the tap of a drum, or to the rhythm of your favourite song.

Their long-term goal is to install lights along the entire Wabash stretch of track from Lake to Van Buren. Phase One plans include over 20,000 total feet of lights along a two block stretch from Madison to Adams.

You can read more and donate here.

The UK Advertising Association’s 2020 Parliamentary Reception will celebrate the industry’s contribution to society.

The reception takes place during Advertising Week Europe on the evening of Tuesday, March 17 in the Churchill Room of the House of Commons. It will bring together an audience of more than 100 people, made up of politicians, civil servants and industry leaders and will showcase the new Credos report ‘Advertising Pays 8: UK Advertising’s Social Contribution’ as well as advertising work from companies including Channel 4, ITV, Sky, and industry CSR initiative Media Smart.

Speakers will include Advertising Association President Keith Weed, Advertising Association Chair Philippa Brown, and host Damian Collins MP.

Keith Weed, President, Advertising Association, said “This year’s Parliamentary Reception is the perfect forum to demonstrate the huge contribution that advertising makes to society. By sharing with political leaders and the public the extent and examples of the positive impact advertising makes, we will help to rebuild the bond of trust between our industry and the general public, which is a core tenet of my role as President.”

The reception will include an exhibition of advertising campaigns that have had a real impact on society. Among the campaigns to be featured at the event are:

• Disability Works – Channel 4 and partners donated inventory to social enterprises that highlight the economic contribution of disabled people. This was part of the #PurpleLightUp campaign to demonstrate the economic contribution made by disabled people. The campaign included donating a minute-long spot to three social enterprises. These aired on December 3 as part of celebrations marking International Day of Persons with Disabilities.
• Eat Them To Defeat Them – In January 2019 ITV launched a partnership with Veg Power supported by an alliance of 12 supermarkets and food brands to encourage children to eat more vegetables. ITV and Veg Power worked with adam&eveDDB to develop the Eat Them To Defeat Them campaign. Outdoor and cinema companies also donated media space and supermarkets ran activation events promoting vegetables. The campaign reached two thirds of households and 57% of children aged 6-11 said the advertisement made eating veg more fun.
• Ocean Rescue – Sky set out the goal of helping to reduce the amount of plastics that pollute oceans by drawing attention to the impact that plastic pollution can have. The Ocean Rescue campaign featured an exclusive 45-minute TV documentary, promotions at events, and celebrity endorsements. Sky also announced that they would invest £25m to the Ocean Rescue Innovation Fund. Over 33.5m people interacted with the Sky Ocean Rescue campaign and over 220 MPs and MEPs signed up to reduce their consumption of single use plastics.

The ‘Advertising Pays 8’ report, published on January 30, 2020, has for the first time measured the contribution of advertising to UK society. It includes new consumer research, which demonstrates 46% of the public feel advertising has a positive impact on society and 52% of adults believe the industry can make the world a better place. Crucially, it has shown that the industry’s social contribution is an important factor in public trust and favourability towards advertising.