AccentHealth New Exam Room Patient Education Offering

October 21st, 2014

Maddie Cotterill

AccentHealth, the leading patient education media company at the point-of-care, has announced that it is extending its educational services into doctor office examination rooms. The company is launching an exclusive media offering with content from Harvard Medical School to educate patients on key health conditions and treatment options. Patients will be informed by content from Harvard Medical School physicians that is relevant to the purpose of their office visit, which they can access on a digital tablet, smartphone, or in print.

AccentHealth now provides educational content throughout the patient’s doctor office experience. 17 million patients per month watch AccentHealth’s exclusive CNN health and wellness television network while in their physician’s waiting room, which provides them with healthy living advice, condition management information and the latest medical news. The new AccentHealth exam room network provides reference information on specific medical conditions, and contributes to a productive and informed dialog with their doctor. Information is also available online for reference before and after the office visit.

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#dseone What Might An Architect Say?

October 21st, 2014

Gail Chiasson, North American Editor

At DSE One during New York Digital Signage Week, the afternoon started off with a panel discussion, and particularly interesting were the comments of Michael Schneider, AV technical strategist with ESI Design, New York, on ideas that an architect might say when asked to put in digital displays.

“It means programming the space,” said Schneider. “You have to consider how to communicate in the space that exists. Then how do you make the project define the space. How will it be used.”

Schneider said that this means putting technology in a physical space and how to leverage that technology to reflect the space. Is it for a library, a store, a museum?

Schneider likes to consider the space itself first, and then consider all the lighting details – what’s available and what’s needed, before considering the content.

“The content is there to noticed, and the lighting is very important,” he said. “The lighting defines the architecture, and may reflect need for a higher resolution of the content or more intensity of colour.”

Schneider also emphasized the need for updating or changing content.

What Montreal Company Has Just Had A Major Canadian Win?

October 21st, 2014

Gail Chiasson, North American Editor

Watch this space for a great win by a Montreal-based company that also offers great further potential.

#DSEONE Kepron Keeps Crowd Attentive

October 21st, 2014

Gail Chiasson, North American Editor

DSE ONE has 150 people registered and David Kepron kept the full room at the TKP Convention Center at full attention as he discussed the brain and how it works and affects what consumers think and do and their attitudes towards brands.

Kepron is creative director – Brand Experience Studio, Little Diversified Consulting, as well as the author of a new book, Retail (r)Evolution. Here are a few snippets from his more-than-one-hour talk to a varied audience in which I spied CEOs of major digital signage networks and software companies, vendors, as well as startups who are beginning a steep leaning curve.

  • !0 billion neurons form patterns that let us feel things, and the way we feel and act.
  • 67% of cell phone users pick up their phones automatically to check for messages, texts, etc., even though they haven’t had any type of ringtone or alert.
  • 44% keep their phone next to their bed.
  • College students are 40% less empathetic than their predecessors of even 30 years ago.Problems with their communications neurons are at fault.
  • Customer experience is evolving and the omni-channel has become the omni-experience.
  • Retail is no longer two-dimensional but is now three-dimensional, all connected to other things
  • The number of machines has already outstript the number of people.
  • By 2015, there will be 25 billion devices connected to the Internet; by 202, thre will be 50 billion.
  • The number of ‘selfies’ grew 17,0005 IN 2013.
  • Experience is not outside of us.

The DSE ONE all-day conference is an event during New York Digital Signage Week.

CBS Outdoor to Become Outfront Media

October 21st, 2014

Maddie Cotterill

CBS Outdoor Americas Inc. (NYSE: CBSO) has announced it will rebrand as Outfront Media Inc., marking another important step in the Company’s transformation.

Jeremy Male, chief executive officer said “Outfront captures exactly who we are as a completely reenergized company and where we’ll be with innovative technology and creativity for our advertising clients. Our bold new identity – deployed nationwide from Times Square to the Sunset Strip – also represents the unmatched audience that our prime assets will deliver as we elevate our business and industry to new heights.”

The Outfront identity represents a new era for the Company and for its position within the growing out-of-home advertising sector. The brand also symbolizes the Company’s unique portfolio of billboards and displays in the most desired locations, including landmark positions in high-traffic areas, retail districts, transit hubs and iconic destinations.

This week’s introduction of Outfront Media kicks off a process that will include rebranding more than 100,000 displays. On November 20, 2014, the Company will be reintroduced online at www.outfrontmedia.com and on the New York Stock Exchange under the ticker symbol ‘OUT’.

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Ocean Outdoor Launches Labs division

October 21st, 2014

Maddie Cotterill

The UK’s Ocean Outdoor has launched Ocean Labs, a dedicated department of creative, technical, experiential, data and DOOH specialists.

Ocean Outdoor's Tim Bleakley keynoting The DailyDOOH Media Summit, May 2014

Ocean Outdoor’s Tim Bleakley keynoting The DailyDOOH Media Summit, May 2014

The division’s first initiative was to complete the roll out of wifi across Ocean’s digital out of home locations, allowing brands to run responsive campaigns which directly connect audiences with exclusive content.

The technology investment allows brands to ‘plug in’ to wifi whenever they require it, creating a genuinely cost effective route for brands wanting connectivity.

Ocean marketing director Richard Malton told us “DOOH and connectivity go hand in hand. For advertisers and brands this means they can now plan and execute seamless campaigns across digital out of home, leveraging the proven emotive response that large format digital outdoor delivers to make their creative content work even harder.”

Trials with partner brands including Keds and the National Trust have been running on Ocean’s full motion screens in Canary Wharf, London, St Enoch Glasgow and The Screen @Eat Street in Westfield, London. Wifi services will now be rolled out across The Grid (eight screens in six cities).

Howard Scott, head of digital marketing at the National Trust, said: “The trials allowed us to connect new visitors to the nearest 34 National Trust properties during the recent 50 Things campaign.”

Women’s shoe brand Keds ran a bespoke campaign on Ocean’s Eat Screen which delivered a 28 per cent uplift in sales and a 50 per cent conversion rate to the brand.

Charlie Morgan, Keds marketing manager EMEA said: “Keds loves new things, different things, that is what we are known for. We are almost 100 years old as a company but at the heart of it is innovation, so this really tied in with the brand.”

Ocean Labs is headed up by Catherine Morgan.

#NYDSW Gets off 2 a Gr8 Start

October 21st, 2014

Gail Chiasson, North American Editor

The Screen Forum Event held at Barco Live Dots lab got New York Digital Signage Week off to a great start on Monday with five speakers taking the floor with short presentations to give their interpretation of what is happening in the Digital Out of Home industry and what, perhaps, its members should be doing to help it further develop and grow

Barco NYDSW 2014

    • Joshua Krute vice-president digital product at Clear Channel Outdoor spoke about the audited number of 5,200 digital screens in the U.S. reaching 180 million people every four weeks. “It’s a $1 billion business,” he said, stressing the importance of location, and following it up with examples of how the screens are being used in Europe and the U.S. with campaigns that advertisers can vary depending on weather, location and traffic flow.
    • Ryan Laul, director, [d]theory, who works with the digital strategy teams at Omnicom agencies, noted that the three factors impeding growth are: confusion at the agency level about what is out there; a stigma attached to the out-of-home sector where many of the boards are not attractive of perhaps were not kept in good shape; and inconsistencies in terms of measurement, creative and more. “We find ourselves spending a lot of our time on client education to help them understand the opportunities digital signage campaigns can offer,” said Laul. He showed how one campaign involved geo-fencing, QR codes, NFC, mobile and digital signage and suggested that there should be more collaboration with partners.
    • Ben Putland, COO of Grand Visual, said that taking clients on a journey for digital campaigns is complex and suggested that making small, incremental changes from a static screen is a good way to introduce clients to what is possible, rather than throwing everything at them at once.
    • Olivier Duizabo, Quividi CEO, discussed automated audience measurement and gave a very good presentation, with a slant on how the benefits of audience measurement can be sold to agencies.
    • And François de Gaspé Beaubien, chairman and CEO, Zoom Media, gave an abbreviated version of what he’ll be discussing, during his keynote at The DailyDOOH Investor Conference on Wednesday. Hold on to your hats, because we heard everything from what he feels the industry should be called to his ideas on ways to tap into a bigger share of the overall digital spend – of which the industry only gets a current 7%. His views on programmatic buying alone should raise lots of eyebrows – and questions.

Barco, who sponsored the event, as usual, laid on a truly wonderful spread of food.

CBS Outdoor to Become Outfront Media

October 20th, 2014

Adrian J Cotterill, Editor-in-Chief

They (CBS Outdoor) left it, if course, until New York Digital Signage Week to announce that they would hence force be known as Outfront Media.

#NYDSW Hard at Work

October 20th, 2014

Adrian J Cotterill, Editor-in-Chief

The DailyDOOH Team are camped out at the Yotel, final prep for New York Digital Signage Week

NYDSW DailyDOOH Team 2014 had at Work 470

#NYDSW events kick off this afternoon at 16:00-18:30 ‘If We Build It – Will They Come?’, a UK Screen Forum event in association with Barco at Barco LiveDots’ lab facility at 26 Broadway (near Wall Street). There is still time to register here.

Our evening will continue with the Creative Realities Inc. Open House and Cocktails, 55 Broadway, 9th Floor, New York, NY 10006 between 18:00–20:00.

NanoLumens Helps Louisiana State U. Students Focus On Post Grad Career Goals

October 20th, 2014

Gail Chiasson, North American Editor

As the largest public university in the state, Louisiana State University provides approximately 30,000 students with the tools they need to launch successful post graduate careers.

NanoLumens LouisianaThis commitment has been taken into the 21st century with the recent opening of the university’s new Olinde Career Center (OCC), a two-floor, 17,000 sq. ft.space where students’ future career goals take shape.

Located inside the Student Union, the OCC’S management team wanted a new way to immediately engage with students to them to come into the office on a daily basis. To achieve this goal, LSU turned to NanoLumens for cutting edge LED displays.

“The university is beginning to incorporate more technology around campus,”
says Kevin Brian, CFO and director of technology divisions at the integration firm SAIA Electric Inc., Baton Rouge. “When we started designing the new OCC, we wanted to galvanize students’ attention to draw students into the center. NanoLumens listened carefully to our design ideas, and it allowed us to create a very unique display solution that grabs the attention of every student who walks into the Student Union.”

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