Adrian J Cotterill, Editor-in-Chief
Former ECN exec Brooke Ermogenis has joined doohx as Head of Insight.
doohx’s mission is to solve the education issue in DOOH. By creating insightful learning experiences and offering certification-grade courses, their aim is to make DOOH knowledge accessible to all – with a focus on demystifying the latest industry innovations, such as programmatic DOOH.
AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.
They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.
Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.
Here are this week’s selection of #AVjobs from them…
Sharp NEC Display Solutions Europe has announced the first European partner to join the Sharp/NEC Global Partner Program, now with Kinly, a leading global specialist in video collaboration services. The global partnership is the culmination of many years of close work between Kinly and Sharp/NEC. It will be focused on joint areas of competence and expertise between the two international partners, including audiovisual solutions, collaboration solutions for the workplace and communication solutions for modern buildings.
Stefanie Corinth, Senior Vice President Sales EMEA at Sharp NEC Display Solutions Europe, said: “As the pandemic continues to disrupt businesses across the globe, it’s never been more important to invest in remote working, communications and collaboration solutions. We are confident that this strategic partnership will help Kinly’s high-quality solutions and expert services reach the widest possible end-user audience.”
Sharp/NEC’s Global Partner Program is part of its Sharp/NEC One Global initiative and is designed to provide international support and services to its integrator partners. Kinly will receive dedicated resources, as well as pre-sales and post-sales support from the Sharp/NEC Global Team, access to its global technology portfolio, global pricing, global partner status, executive sponsorship, access to marketing development funds, special demo discounts and a global bounty programme.
Jean-Paul Lemmens, Global Procurement Director at Kinly was quoted as saying “Right now, our customers more than anything need to enable their employees in the new hybrid workspace. Kinly’s standardized, as-a-Service offering of reliable, easy-to-use rooms and solutions must solve this need with scalable, global roll-out programs. Sharp/NEC’s industry-grade products, with world-class delivery, warranty, and support, are instrumental to our continued growth across the globe. We look forward to a future of continued innovation and collaboration in our partnership.”
For more information on the Sharp/NEC – Kinly Global partnership click here.
The Westfield Mall of The Netherlands is the Netherlands’ latest and largest retail destination with over 280 stores. It looks like an architects’ dream, sinuous white curves flow horizontally like a huge silk shawl around the glass-skinned structure to create a unique shopping experience.
With well over half a billion Euros spent on the redevelopment, Westfield needed a safe pair hands for their visual display technology and not surprisingly they chose tried and trusted long term partner Esprit Digital (who were chosen from a competitive field).
Chris Lynham, URW Head of Media & Client Operations UK & Europe told us “Digital displays are now such an integral part of the shopping experience and it is critical to URW that our malls have industry-leading screen portfolios. We have worked with Esprit Digital across all our regions since the opening of Westfield Stratford ten years ago, and we are delighted with the outstanding products they have delivered in our flagship Mall of the Netherlands”.
Right outside the main entrance the welcome LED is completely sympathetic to its environment. Working together with The Hague Municipality who were concerned about the light impact on nearby residents, the 5760 x 3200mm display uses the new ED LUMOS 6.67mm pitch tiles with reduced angle bulbs to concentrate the field of vision at full brightness.
LED customers always want the biggest and widest viewing angle possible, whereas the challenge here was to build a solution with a restricted viewing angle that did not compromise the quality of the visual in any way.
Inside the mall the traditional rotating ‘Spectacular’ double-sided LED is clearly visible to the ends of the two of the main aisles. 5500m high x 3000mm wide with a 4.8mm pixel pitch the display has Ambilight side strips and a 360-degree continuous rotating mechanism.
To complete the digital screen network, there are 22 internal and external double- sided 75” Totems. Custom-designed specifically for URW European malls, these are really sleek units with curved edges, intelligent LED side lighting and have minimal depth for double-sided LCDs.
Russ Curry, Ministry of New Media
Quividi, the pioneer and World’s number 1 audience and campaign intelligence platform for DOOH and Digital Signage, with 600+ customers analysing billions of shoppers every month, across tens of thousands of screens are holding a ‘Quividi/Intel Smart Retail Webinar‘ at 10:00 BST on Wednesday, May 19, 2021 during London Digital Signage Week.
With post #Covid19 commerce, brick and mortar retailers are accelerating the adoption of smart retail technology to reinvent the physical shopping experience and catch up with online. The panel of experts will ask “what will be the role of retail screens in this new normal?”.
Panelists’ Laetitia Lim (CEO Quividi), David Dobson (Global Industry Director Retail, Hospitality & Consumer Goods, Intel) and Adrian Exton (Bluesight) discuss how leading retailers are:
Quividi Chief Marketing Officer Denis Gaumondie told us “Rarely integrated with the rest of the retailer ecosystem, in-store digital signage screens operate today in silos, with none or few data-driven automation and intelligence. More than often, they have yet to deliver a concrete and measurable engagement with consumers. Today, if 70% of large retailers are equipped with screens, 52% still expect to use them better to personalize shopper’s journey”.
Russ Curry, Ministry of New Media
During London Digital Signage Week, we will be holding a ‘Forecourt of The Future’ event on the afternoon of Wednesday May 19, between 15:00-17:00 BST (GMT+1) at the GRIDSERVE Electric Forecourt® in Braintree, Essex*.
We will be showing you what the forecourt of the future will look like. By ‘forecourt’ here we define it as an open area in front of a petrol station (or Gas Station for our American readers).
GRIDSERVE are pioneering this space with the UK’s first ever Electric Forecourt® and there can be no better place to hold such a fantastic event as this.
Beaver Trison are responsible for creating the integrated digital sales and customer experience environment for GRIDSERVE® (see below) and so there is no one more qualified to chair the event than Beaver Trison’s CEO Peter Critchley.
Peter Critchley will be chairing an incredibly strong speaker line up, consisting of: –
– Toddington Harper, GRIDSERVE CEO
– Ian Butcher, UK Energy & Utilities Account Manager, Intel Corporation
– Fiona FitzGibbon, Founder, Diversiffi Media
The Electric Forecourt has meeting pods, a WHSmiths, a Costa Coffee, a Post Office and a presentation area with a large LED where the event will take place (see below).
This will be a hybrid event, there is (socially distanced) space for up-to 50 in-person attendees (by invitation / application only) and additional Zoom tickets are available at GBP 95 each for those who cannot physically attend. Registration is available here.
* In January this year, Hitachi Capital (UK) PLC announced a GBP 10m investment in GRIDSERVE Holdings Limited, the parent company of GRIDSERVE Sustainable Energy Ltd “as the firms strengthen their partnership following the successful launch of the UK’s first ultra-fast Electric Forecourt”.
Russ Curry, Ministry of New Media
Quividi, the pioneer and World’s number 1 audience and campaign intelligence platform for DOOH and Digital Signage, with 600+ customers analysing billions of shoppers every month, across tens of thousands of screens has released a new upgrade of its breakthrough audience measurement platform, VidiReports.
The enhanced version, VidiReports 7.5, adds a real-time body count feature, enabling long-range people counting and much richer footfall data.
The body count feature enables a more comprehensive real-time footfall measurement, as audiences now are detected as far as 40 meters away, with a 95% precision. This is particularly relevant for the measurement of large indoor screens such as the ones deployed in malls, airports, train stations, stores, as well as outdoor screens and downtown billboards.
Russ Curry, Ministry of New Media
Comscore (NASDAQ: SCOR) who recently announced their entrance into the OOH measurement space have announced a new agreement with the Lightbox OOH Video Network.
Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience profiles reported by month. This custom solution, available now for all brands, will become eligible for inclusion in Comscore’s Plan Metrix® planning tool.
Greg Glenday, CEO, Lightbox told us “It’s finally time for digital out-of-home to behave like an actual digital medium. At Lightbox, our largest client partners want to buy our audiences and it’s past time for us to make that easier for them. Comscore is the measurement solution the clients asked for, and we’re thrilled to partner with them to innovate in this space. Companies like Comscore planting a flag in digital out-of-home is why analysts are so bullish on the future growth of our industry.”
Comscore continues to execute on its vision to measure outdoor, cinema, and place-based advertising platforms, such as those found in retail spaces, business and medical offices, entertainment venues and transportation hubs.
Russ Curry, Ministry of New Media
There are a handful of tickets left for the in-person London LED Summit which will take place at Samsung’s Kings Cross Experience Centre on the morning of Tuesday May 18, 2021.
Expert speakers will be looking at the LED Video Market Evolution, what the opportunities are for ultra-fine pitch, miniLED and MicroLED.
We will also explore how award winning LED installs are put together, discuss the LED opportunities within Corporate lobbies and atriums and take a detailed look at retail and physical design.
09.00 REGISTRATION
09.30 Welcome | Adrian J Cotterill | Editor-in-Chief | DailyDOOH
10.00 Opportunities and Challenges for the LED Industry | Bob Kronman | Director | Kronman Associates
Acknowledged industry expert Bob will give his thoughts on how outdoor and indoor pixel pitch expectations are changing, he will look at all the various channels to market and importantly at this time, look at the challenges from pandemics to politics for manufacturing, shipping and delivery.
10.45 Can LED Keep Up With The Innovative Trends In Digital Signage? | Jenny Hicks | Head of Technology | Midwich Group
Jenny will be looking at the core trends in signage and how LED can easily lend itself to immersive spaces and interactive signage. She will discuss the image quality of OLED solutions vs SMD technologies (particularly with 8K displays now available) and take a look at versatile/mobile solutions, creative canvases and transparent solutions.
11.15 COFFEE
11.45 Elevating Your Space By Adding Experience| Peter Gustafsson | Business Development Europe | SNA Displays, and Johan Skepparman | Business Development Europe | SNA Displays
Former H&M Digital Signage Project Managers, Peter and Johan have a vast amount of experience in the retail market segment alone and they will be sharing with the audience what you need to know about retail when selling, installing and planning LED installations.
12:15 Re-Imagining Retail | Dan Horgan | Director of Sales, UK | YCD
It has only taken a couple of years for retail to switch from LCD to LED and almost at the same time for retail to re-invent and re-position itself as an ‘experience’ as opposed to necessarily purely a shopping medium. Retail has joined visitor centres, corporate lobbies and indeed the airport as something that is better as an experience. Let’s look at how and why?
12.45 Closing Remarks | Adrian J Cotterill | Editor-in-Chief | DailyDOOH
13.00 CLOSE
If you want to have a quick look at what the presenters will be talking about have a look our our ‘Video Speaker Playlist’ over on YouTube.
Registration is open here and if
Adrian J Cotterill, Editor-in-Chief
Cephas Williams, founder of The Black British Network, has launched a campaign, which features on Digital OOH screens as we approach one year since the murder of George Floyd. The campaign is titled ‘9:29’ and is set to reimagine the approach to ‘demonstration’ through the power of digital media and DOOH.
In light of the recent Derek Chauvin trial that took place in Minnesota the world has learnt that Derek Chauvin kneeled on George Floyd’s neck for 9 minutes and 29 seconds (it was initially believed to be 8 minutes and 46 seconds).
With the understanding that many people may not gather as we did last year due to ongoing threats of #COVID19 alongside government restrictions; Cephas Williams looks to take the demonstration digital. Using the power of digital media and billboards that grace the same streets where demonstrations were held last year, to send a loud message to our nation.
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