New @Signagelive Distribution Partnership w/ COMM-TEC

January 16th, 2020

Andrew Neale

Signagelive and COMM-TEC (now part of the Exertis group of companies) have announced a new distribution partnership to cover both Spain and Portuguese markets.

COMM-TEC is the leading pan-European distribution partner and manufacturer of future-based communication technologies. Their headquarters are located in Uhingen Germany.

Juan Giraldo, Managing Director, COMM-TEC Spain & Portugal told us “We are convinced that this commercial agreement with Signagelive right now in which the Digital signage is so important in daily life, it will be a determining factor to develop together with our network of installers / integrators, a multitude of digital signage projects throughout the Iberian Peninsula”.

COMM-TEC has been present in the Spanish market since 1993 and is the leading distributor of advanced solutions for the AV sector since then. Its select portfolio of brands includes the most important manufacturers of audiovisual and communications solutions on the international scene. COMM-TEC’s various products are present in all major projects and installations in the country.

Signagelive products belong to the COMM-TEC Presentations division and are available as of this January for the entire territory of Spain and Portugal.

100th Billboard Live Screen For @ClearChannelUK

January 16th, 2020

Adrian J Cotterill, Editor-in-Chief

This week, leading Out of Home media and infrastructure company Clear Channel celebrated the installation of its 100th Billboard Live screen, as the company continues to expand its digital 48 sheet network across the UK.

The 100th screen was installed in Manchester, with new screens now in London, Glasgow, Liverpool, and Birmingham. Billboard Live is set to expand into additional towns and cities across the UK, such as Edinburgh, Wolverhampton, and Hull, in order to continue building a comprehensive national footprint. The company’s aim is to install 325 screens by the end of 2020.

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TPS Engage DSP and @Broadsign Reach SSP Integration

January 16th, 2020

Adrian J Cotterill, Editor-in-Chief

Broadsign, the leading digital out-of-home marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage have announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP).

Bogdan Savonea, CEO, TPS Engage told us “Programmatic is the future of digital-out-of-home, and we’re rapidly evolving our platform to not only bring more dynamic inventory to media buyers, but also to give publishers a way to attract new buyers. Partnering with Broadsign is a natural progression for our platform and a move that will bring more value to DOOH buyers and publishers alike.”

The new partnership extends the international digital screen inventory programmatically available via TPS Engage’s DSP. It helps media buyers automate contextual ad purchases that target the right audience at the right time and place. This is done via TPS Engage’s partnerships with audience recognition software providers, tapping into advertisers’ imported data feeds, and by using pre-defined triggers like time of day, weather or other relevant conditions to inform where and when a given ad will run.

Adam Green, SVP and GM of Broadsign Reach said “The power of DOOH advertising is readily apparent in the medium’s continued performance gains. Our mission is to continue making DOOH more accessible to buyers looking to take advantage of all it has to offer while helping publishers better tap into this growing pool of buyers. Integrating Broadsign Reach with platforms like TPS Engage helps us achieve both these goals.”

TPS Engage is a Techstars Alumni that works with +100.000 digital outdoor and indoor screens worldwide. The ad-tech platform focuses on making Digital Out of Home advertising more dynamic, efficient and transparent by serving the right content at the right time to the right people. Present in the US, Dubai, KSA, Seoul, Serbia and Romania. TPS Engage works with clients such as Samsung, P&G, Coca-Cola, Heineken, Uber Eats, Deutsche Telekom, Foodpanda, Jaguar, H&M and more by helping them making offline advertising more efficient, measurable and dynamic.

Chelsea Market Media Partnership w/ @PearlMedia

January 15th, 2020

Adrian J Cotterill, Editor-in-Chief

Pearl Media LLC has extended its exclusive digital media partnership with Chelsea Market.

Chelsea Market is an enclosed modern food hall, office building and television production facility located in Manhattan’s popular Meatpacking District. Pearl Media has been the exclusive digital media partner for Chelsea Market since 2014.

Josh Cohen, CEO/President of Pearl Media told us “Pearl Media is thrilled to extend our relationship with Chelsea Market, an iconic New York City and international culinary destination. The digital media network at Chelsea Market provides a brilliant, dynamic canvas for top national and international brands to engage with office workers and visitors as they eat and explore the food hall”.

Chelsea Market offers unique independent gourmet restaurants and distinctive shops catering to every taste, attracting more than 31,000 national and international visitors every day. It’s home to some 1,600 employees from companies such as Google, BAMTech, and Discovery Network. Located steps from the popular High Line, the Chelsea Art District and retail stores, the Chelsea Market has anchored this thriving neighborhood since it first opened its doors in 1997.

The media opportunity at Chelsea Market is made up of 10 digital screen positions comprised of 14 screens strategically deployed throughout the 40-thousand sq. ft. market which stretches a full city block between West 15th and West 16th Street beginning at 9th Ave and ending at 10th Ave. Specifically, the Chelsea Market Network is made up of seven 55” portrait LCD screens, two three-panel LCD video arrays and one 55” landscape LCD screen. As part of the extension agreement, all of the digital screens in the Chelsea Market Network were upgraded with the latest and best technology to provide customers and brands with an unprecedent visual experience.

“This extension shows that Pearl Media has been successful in aligning with best in class real estate assets while expanding our digital footprint in dedicated spaces to deliver brands the consumers they want to reach where they live, shop, work and play”.

In 2019, the Chelsea Market Network was used by major brands such as Disney, Hulu, Netflix, Samsung and Vimeo to reach the market’s desirable demographic of visitors and employees. The venue generates 3,135,088 total weekly impressions, according to Geopath.

Verifying Data In A Complex #OOH World

January 15th, 2020

Guest Contributor Joe Copley

In this opinion piece, first published on B&T, Joe Copley, Seedooh‘s Managing Director explores a very prominent issue that affects the entire marketing industry: verification of data…

Advertising campaigns around the world are becoming increasingly complex to administer and to measure.

As always, the relentless search for competitive advantage is driving new developments in strategy, planning, execution, reporting and data analysis – all moving us towards a highly interconnected future.

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Nassau County, New York RFP# PK0115-2001

January 15th, 2020

Tristan Cotterill

Request for Proposal
Outdoor Digital Signage & Naming Rights Sponsorship
RFP# PK0115-2001

Nassau County, New York is seeking proposals from qualified individuals and entities, or partnerships thereof, authorized to do business in the State of New York, with significant experience in outdoor digital signage for third-party advertising and naming rights sponsorships, to coordinate, implement and administer a national, regional, and local sales and marketing campaign for such. The purpose of this RFP is to provide the County with proposals and recommendations from media companies, or partnerships of companies, who will market Parks properties in pursuit of outdoor advertising, naming rights, sponsorships and other advertising opportunities, and implement third-party marketing and sales strategies which will yield significant financial benefit to the County.

There will be a Pre-Proposal Meeting to be held on Tuesday, January 21, 2020 at 10:00 AM, held at the Eisenhower Park Administration Building in East Meadow. While attendance is not required to submit a proposal, we strongly encourage you to make every effort to attend.

Please refer to the full RFP document for further details and instruction. Vendors registered with the County’s Vendor Portal can view and download the full RFP online by logging in here.

To register with the Vendor Portal and to be notified of similar opportunities to do business with the County and the Department of Parks, Recreation & Museums, click here.

Proposals must be submitted to Eileen Krieb, Commissioner, Nassau County Department of Parks, Recreation & Museums, Eisenhower Park, Administration Building, 1899 Hempstead Turnpike, East Meadow, NY 11554, no later than 4:00 PM EST on Friday, February 28, 2020. All questions must be in writing and directed to Victoria Kaso by email at vkaso@nassaucountyny.gov.

If you require assistance registering, or have questions regarding this RFP, please contact Victoria Kaso via email at vkaso@nassaucountyny.gov.

Vibenomics Joins @DPAAOrg

January 15th, 2020

Adrian J Cotterill, Editor-in-Chief

DPAA, the leading global organization working to drive out-of-home into its digital future, announced this week that Vibenomics, Inc. has joined the association.

Indiana-based Vibenomics is a provider of streaming audio experience solutions for thousands of points of interest and the industry’s first audio out-of-home programmatic advertising marketplace. The company enables location-based businesses to create and control their background musical vibe to influence sales and enrich the customer experience. Through curated playlists and professional voice announcements, Vibenomics provides the right revenue-enhancing vibe for over 100 brands inside more than 4,000 locations in 48 states, reaching more than 150 million people.

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DAX Now Available to Digital Outdoor Advertisers

January 15th, 2020

Adrian J Cotterill, Editor-in-Chief

Global, the Media and Entertainment group, has announced that DAX, its market leading digital audio advertising product, will be available to digital outdoor advertisers from February 2020. DAX will rebrand from the Digital Audio Exchange to the Digital Ad Exchange to better reflect that advertisers can buy both digital audio and digital outdoor together.

Global has announced their move into programmatic outdoor advertising with the introduction of digital outdoor through DAX. This latest move gives advertisers the ability to buy digital outdoor campaigns through demand side platforms (DSP), as they are able to do with other programmatic media such as audio and video.

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Paula Oliver 1968 – 2019

January 14th, 2020

Adrian J Cotterill, Editor-in-Chief

It is with great sadness that we write about the passing of Paula Oliver, Managing Director of Wildstone Consulting who left us on December 21, 2019 after a short illness.

Paula was a true DOOH pioneer, blazing the trail for airport screen advertising networks from the early 2000s onwards. Our industry really has lost one of its early founders.

Prior to joining Wildstone in 2014, she was for many years a JCDecaux Airport Board Director, defining and developing the UK airport advertising product across Heathrow and many other airports in the UK and Worldwide. After three years as Managing Director for Airport Partners, Paula formed her own very successful advertising consultancy Skybrands, which was subsequently acquired by Wildstone.

Paula was highly regarded by everyone she worked with. My personal memory was what fun she was to be around, she was kind, thoughtful, creative and energetic. She will be greatly missed by her clients, work colleagues and all who knew her. Our thoughts are with her family.

The funeral will be held on January 22, 2020. The family has asked that instead of flowers, donations can be made here.

#CES2020 @ProcterGamble’s #PGLifeLab

January 14th, 2020

Adrian J Cotterill, Editor-in-Chief

Americans will know that The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble.

In Europe we know their brands but tend not to see that much about P&G itself but wow! how I was impressed why this corporate at #CES2020.

From their impressive Press Conference on one of the Media Days to their booth on the actual show floor, they demonstrated to me how a large corporate could innovate and poke fun at itself.

There are lots of lessons for other corporates wanting to innovate which can be learnt from these folks.