1535 Broadway is Gonna Be A Monster

October 30th, 2014

Adrian J Cotterill, Editor-in-Chief

We hear that 1535 Broadway in Times Square, New York, should be up and running around November 15, 2014 and that advertising on it is already fully booked for the Thanksgiving holiday period.

At approximately 24,000 sq. ft this monster screen is going to be bigger than Harmon Corner in Las Vegas (Harmon Corner measures 60’ x 306’).

1535 Broadway 470

It’s Mitsubishi 10mm LED, owned by Vornado Realty Trust, operated by Diversified Media Group and running YCD software.

PartnerTech & @NanoLumens Now Manufacturing LED Displays 4 Canadian Distribution

October 30th, 2014

Gail Chiasson, North American Editor

NanoLumens, manufacturer and marketer of indoor LED displays, and PartnerTech Inc., a wholly owned subsidiary of PartnerTech AB, a major systems integration and electronics manufacturer, have expanded their ‘Made in America’ partnership with the announcement that they are now manufacturing large format LED displays for customers in Canada.

Rick Cope, NanoLumens president and CEO, says that PartnerTech is providing expert mechanical and electrical assembly, testing and calibration expertise for more than a dozen large format NanoLumens LED displays, ranging from 20’ to 27’ wide. These displays will be used for advertising purposes in malls across Canada.

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enVu Presents Engaging Digital Play Experiences at #EventTechLive

October 30th, 2014

Gail Chiasson, North American Editor

enVu has recently grown its interactive branding expertise from the mall and retail environment to the event and tradeshow space, where it is making its mark with DigitalPlay experiences.

The interactive media company, a subsidiary of STRATACACHE, will exhibit a series of DigitalPlay experiences designed to attract consumers through new branding outlets in booth #6025 at EVENTtech November 3-5 in Las Vegas.

enVu’s DigitalPlay will feature unique, interactive ways for marketers to connect with users for a one-of-a-kind experience. With high brand recall and opportunities to create emotional and social connections, enVu’s DigitalPlay demonstrates new and creative opportunities to bring consumers closer to brands. DigitalPlay will be presented through multiple wall and floor experiences that activate across a variety of senses such as touch capabilities and gestural interactivity. With the wave of a hand or a stomp of a foot you can promote products, interact with consumers and drive unique engagement for audiences of all ages.

“Integrating our DigitalPlay experiences into events and trade shows has been an exciting time for us,” says Jimmy Abraham, COO at enVu. “We want to be able to provide marketers and brands with an interactive solution optimal for attracting audiences to their booth while creating engaging and delightful experiences that build emotional, social, mobile and technical connections.”

Additionally, enVu combines brand social strategies into all DigitalPlay experiences. enVu has cohesively integrated Instagram, Vine, Facebook and Twitter to create greater mobile and social connections through DigitalPlay. enVu is now in the production state of incorporating technical tools, such as NFC, iBeacon/BLE and audience tracking and measurement for all DigitalPlay experiences. By integrating these social, mobile and technical tools, DigitalPlay’s interactive experiences is expected to appeal to a mass audience, facilitate connections and leave lasting impressions

Visual Collaboration Using @Mersive’s Solstice Software

October 30th, 2014

Gail Chiasson, North American Editor

Mersive, Denver-based provider of display management and collaboration software, has announced that North Carolina State University College of Design will adopt its Solstice software to enhance visual collaboration amongst students and instructors.

Using Solstice within the College of Design enables students to achieve a new level of collaboration centered on visual data while also eliminating the costs students incur for printing projects for presentations and critiques.

Solstice software is a visual collaboration solution enabling multiple users to connect, share and control a display simultaneously from their mobile device – phone, tablet or computer – using an existing IP network. With Solstice, anyone with a mobile device or laptop can walk into a study room, classroom or meeting room and instantly connect and share media to a display, creating an immediate collaboration or presentation session.

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Where Next 4 Travellin’ GrandMa?

October 30th, 2014

Gail Chiasson, North American Editor

Well, we’re all just back recuperating from an extremely busy New York Digital Signage Week – no time for shopping or shows – and I’ll soon be packing my suitcase again.

Gail's Orlando TransportNext on the horizon – and fitting it in before The DailyDOOH Gala Awards in London (December 4, 2014) – is a trip to Los Angeles to see the digital signage in the Staples Center, where I do expect to fit in a game or two.

From there I’ll be hopping on a plane to Dallas where I’ll be attending Toshiba’s LEAD conference.

It’s a very busy time of year for us. When can we fit in holiday shopping, baking and decorating?

And then, in the New Year, our traveling itinerary gets going again. We expect to see somewhere between two and four trips west: Las Vegas, of course, for #CES and #dse2015, San Francisco and possibly San Diego, New York again at least twice, of course, and, in Europe, our Travelogue notes some or all of our team at events in London and Budapest. And, knowing our esteemed editor-in-chief, you can bet Germany will be in the mix somewhere.

Who knows where else we may add to the 2015 Travelogue? You can bet, though, that if we think it’s really important for the industry, DailyDOOH will be covering it!

Our ‘official’ DailyDOOH 2014 Travelogue can be found here. We will, as usual, be publishing the DailyDOOH 2015 Travelogue in between Christmas and the New Year

Prospective Students Share #HeadedtoORU via/ @LamarDigital

October 30th, 2014

Gail Chiasson, North American Editor

Oral Roberts University, Tulsa, Oklahome, is taking an innovative approach to engage prospective students through a new photo-interactive digital billboard campaign.

Tulsa_digital_bulletin_ORU-College-Weekend_800x800The campaign, which promotes the university’s bi-annual College Weekend, is placing the spotlight on high school students.

“We wanted to create a unique outlet to engage with prospective students as they share their excitement about attending ORU,” says Jeremy Burton, ORU executive director for university relations and communications. “We are excited for the opportunity to partner with Lamar Advertising as we merge traditional billboard technology and social media interaction to create a unique experience for students entering ORU.”

ORU will be hosting College Weekend Nov. 6-8, 2014. College weekend gives prospective students a chance to become familiar with ORU through visiting classes, staying in dorms, getting to know faculty members and gathering information about admissions and financial aid.

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DailyDOOH 2014 Travelogue

October 30th, 2014

Maddie Cotterill

Whilst our NA Editor Gail Chiasson has a few trips of her own planned between now and December, it’s pretty much all quiet at DailyDOOH Towers on the travel front between now and The DailyDOOH Gala Awards in London on December 4, 2014.

Thought Leadership Summit: Video Walls Unplugged, Las Vegas, Tuesday 11th February 2014

#dse2014, Las Vegas, Tuesday 11th – 13th February 2014

Technical Team, Dallas, 17th – 21st February

Our own NYC Investor Roadshow (ahead of The DailyDOOH Investor Conference in October), NYC, 24th – 26th March

Scala’s Americas Partner Conference, Austin, TX, 2nd to 3rd April

OAAA/TAB Convention, Orlando, 6th – 8th April 2014

Technical Team, Dallas, 7th – 12th April

ISA International Sign Expo 2014, Orlando, 24th – 26th April 2014

London Digital Signage Week including…

  • The DailyDOOH Media Summit, London, 13th May 2014
  • NEC UK Showcase, London 14th – 15th May 2014
  • International Scala Conference, London 14th May 2014
  • Thought Leadership Summit: Employee Communications, London, 15th May 2014

FEPE 55th Annual Congress, Vienna, 4th – 6th June 2014

New York Digital Signage Week various events happening between October 20-24, 2014, including…

  • DSE ONE, New York, 21st October 2014
  • NEC Partner Showcase, New York, 22nd October 2014
  • The DailyDOOH Investor Conference, New York 22nd October 2014
  • Digital Signage for Employee Communications, New York, 23rd October 2014

The DailyDOOH Gala Awards, London, Thursday December 4th 2014

For a full list of industry events including all of those that we are NOT attending see our Industry Event Calendar here)

For those of you who are interested…

Christie 2 Acquire Coolux?

October 29th, 2014

Adrian J Cotterill, Editor-in-Chief

Rumour is that Christie is all set to acquire German software provider Coolux Media Systems.

APN Outdoor AUS $329m IPO

October 29th, 2014

Adrian J Cotterill, Editor-in-Chief

APN Outdoor Group is aiming to raise AUS $329m from its initial public offering and will list on the Australian Securities Exchange (ASX) on November 20, 2014.

We understand that APN is offering 129.1m shares to the market at a price of $2.55 per share – if fully subscribed the company’s market capitalisation will be $424.9m (existing shareholders account for a further 37.5m shares_.

New Work For Daktronics In Wisconsin And Minnesota

October 29th, 2014

Gail Chiasson, North American Editor

When University of Wisconsin Eagles fans attend events at Mitchell Hall Gymnasium in La Crosse, Wisconsin, they will be welcomed by a new LED video display from Daktroncs.

winsconsin

As the second video display on campus, it will be used to enhance a number of events including volleyball, basketball, wrestling, gymnastics and other extracurricular activities.

And Daktronics has been contacted by the St. Paul Saints baseball team out of Saint Paul, Minnesota, to design, manufacture and install a new video display and scoreboard at its new field, CHS Field.

daktronics baseball

The Saints will be opening the inaugural season next year at CHS Field, but the project should be completed later this fall.

“The University of Wisconsin – La Crosse is eagerly anticipating installation of the new Daktronics video board in our Mitchell Hall gymnasium,” says Kim Blum, interim director of athletics. “The board will allow us to make many positive enhancements to the game-day atmosphere for our students, campus constituents, community supporters and fans. The board will allow us to integrate new and exciting elements into our events.”

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