VIOOH and Ubimo Announce Partnership

January 14th, 2021

Adrian J Cotterill, Editor-in-Chief

Ubimo, a Quotient brand (NYSE:QUOT) powering Out-of-Home sales, planning, measurement and programmatic buying, has announced its partnership with VIOOH.

Gilad Amitai, VP Revenue and Operations, Ubimo, a Quotient company said “This partnership increases the scale and caliber of our DSP offering for the ad buying community. We are excited to further establish ourselves as a leader in the programmatic DOOH marketplace, especially during this extended period of uncertainty when advertisers are expected to be much more efficient, dynamic and nimble with where and how they choose to run their campaigns.”

Our understanding is that this partnership will provides agencies and advertisers access to JCDecaux North America inventory on the VIOOH marketplace, and enable them to activate against it, with exclusive data and insights.

Using proprietary location intelligence technology, Ubimo combines multiple data sets—including Quotient’s exclusive purchase intent and sales data—to improve the efficacy of campaigns. This allows advertisers to understand and act on real-world behaviors, reaching consumers when and where it matters. With the addition of VIOOH’s supply-side platform (SSP) to Ubimo’s demand-side platform (DSP), advertisers will have access to JCDecaux’s premium digital billboard and street furniture inventory across key markets such as New York City, Chicago & Boston—allowing them to plan and execute more contextual and robust media campaigns.

Gavin Wilson, Chief Revenue Officer at VIOOH said “With current pressure to drive revenue as quickly and efficiently as possible, this is a great opportunity for brands to accelerate their adoption of programmatic DOOH,” said “Offering better targeting, decision making and campaign flexibility, programmatic OOH allows brands to pause, adjust, restart and optimize campaigns mid-flight, which enables efficiencies in media spend and optimized ROI that would be difficult to achieve otherwise. We’re looking forward to expanding our accessibility for advertisers with Ubimo.”

The announcement sees Ubimo further supporting advertisers’ increasing need for quality, granularity, measurability and flexible media activation for their OOH campaigns.

Pat Gelsinger Returns To @Intel (This Time As CEO)

January 14th, 2021

Adrian J Cotterill, Editor-in-Chief

Intel Corporation’s board of directors has named Pat Gelsinger as its new CEO. He will take on the role February, 15, 2021.

Pat Gelsinger is a highly respected CEO and industry veteran with more than four decades of technology and leadership experience, including 30 years at Intel where he began his career.

Omar Ishrak, independent chairman of the Intel board said “Pat is a proven technology leader with a distinguished track record of innovation, talent development, and a deep knowledge of Intel. He will continue a values-based cultural leadership approach with a hyper focus on operational execution. After careful consideration, the board concluded that now is the right time to make this leadership change to draw on Pat’s technology and engineering expertise during this critical period of transformation at Intel. The board is confident that Pat, together with the rest of the leadership team, will ensure strong execution of Intel’s strategy to build on its product leadership and take advantage of the significant opportunities ahead as it continues to transform from a CPU to a multi-architecture XPU company.”

Since 2012 Pat has served as the CEO of VMware , where he transformed the company into a recognised global leader in cloud infrastructure, enterprise mobility and cyber security. He almost tripled the company’s annual revenues. Prior to joining VMware, he was president and chief operating officer of EMC Information Infrastructure Products at EMC, overseeing engineering and operations for information storage, data computing, backup and recovery, RSA security and enterprise solutions.

Before joining EMC, he spent 30 years at Intel, becoming the company’s first chief technology officer and driving the creation of key industry technologies such as USB and Wi-Fi. He was the architect of the original 80486 processor, led 14 different microprocessor programs and played key roles in the Core and Xeon families.

Publicis Media Brings #OOH Buying In-House

January 14th, 2021

Adrian J Cotterill, Editor-in-Chief

Publicis Media has brought all of its Out of Home buying in-house, ending an almost 27 year relationship with Dentsu’s Posterscope

Pannie Hopper, head of out-of-home at PMX, Publicis Media’s trading arm, will now be in charge of a core OOH planning and investment team that includes the Publicis media agencies Starcom, Spark Foundry and Zenith. He said “We have always taken an innovative approach for delivering OOH planning solutions within our agencies. The integration of our full OOH services has been 18 months in the making and means that we now have the capability and a robust framework to deliver end-to-end, location-based media solutions for our clients.”

This move has been fully expected for some time and brings out of home advertising into line with Publicis’s other media services, allowing it to pool data, insight, commerce and content in one place.

Publicis Media UK chief executive Sue Frogley was quoted as saying “By completing our integration journey, we now have the opportunity to evolve our offering further and make location-based marketing more connected with the strategies in place for our clients.”

Omnicom and Havas now remain the only major ad networks that use external agencies for the bulk of their out of home media-buying and of course they mainly use Talon. WPP and Interpublic Groupe buy through their respective in-house agencies, Kinetic and Rapport.

The move spells the end for Meridian Outdoor, a 50% owned joint venture originally set up by ZenithOptimedia (now Zenith, part of Publicis) and Posterscope back in 1994. Meridian Outdoor began providing specialist outdoor planning resources to Zenith, Equinox, Saatchi & Saatchi and Bates UK and over time, it began outdoor media for then indie agency Walker Media (later acquired by Publicis and now part of Spark Foundry) and eventually for all Publicis agencies.

A source familiar with Meridian said Publicis’ move to bring OOH media buying in-house had been mooted for some time. Continuing to outsource it was considered no longer tenable at a time of significant cost pressures on the business amid the pandemic and economic downturn.

The business was running a £53,000 operating loss on revenues of £2.69m (up 68% year on year), according to its latest Companies House filings for 2018.

USSI Global Strategic Investment w/ @AdMobilize

January 14th, 2021

Adrian J Cotterill, Editor-in-Chief

AdMobilize and USSI Global, a turnkey provider of customised network, broadcast, and digital signage systems and services worldwide, have announced a strategic partnership to more easily integrate #AI into digital signage deployments.
 
David S. Christiano, CEO and President, USSI Global told us “Partnering with AdMobilize to bring our clients cutting-edge AI solutions is an important step for USSI Global heading into 2021. We believe our focus and expertise on service/deployment combined with AdMobilize AI can create new opportunities for our clients moving forward as they work to meet changing consumer expectations brought on by the COVID-19 pandemic”.

The partnership between USSI Global and AdMobilize will see the implementation of computer vision-based audience analytics across various digital signage projects. The two teams have worked together to optimise the implementation of AI in digital signage projects for Retail, C-Store and more brick and mortar locations. This is key in the adoption of such technologies as it lowers the barriers to entry for a larger number of potential users. USSI Global and AdMobilize are also exploring new market opportunities such as QSR and other consumer engagement technologies. 
 
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International African American Museum Gets Big Sony Donation

January 13th, 2021

Andrew Neale

The International African American Museum (IAAM) announced this week that Sony Corporation of America will be making a USD 1.7 million product donation to the museum. The in-kind donation is made possible through the Sony Global Social Justice Fund, on behalf of Sony Corporation and its U.S. affiliates.

Mike Fasulo, President and COO, Sony Electronics, Inc. said “Our close work with the IAAM underscores Sony’s commitment to social justice. Sony has a rich history in working alongside museums to help creatively bring important stories to light to empower and inform a new generation, and we look forward to seeing the museum open next year.”

Sony Electronics’ industry-leading technology will be used to create displays and interactive experiences throughout the museum, which is set to open in January 2022 at Gadsden’s Wharf in Charleston, South Carolina.

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Hitachi Capital (UK) PLC Invests In @GRIDSERVE_HQ

January 13th, 2021

Russ Curry, Ministry of New Media

Hitachi Capital (UK) PLC has announced a GBP 10m investment in GRIDSERVE Holdings Limited, the parent company of GRIDSERVE Sustainable Energy Ltd as the firms strengthen their partnership following the successful launch of the UK’s first ultra-fast Electric Forecourt.

Robert Gordon, CEO of Hitachi Capital (UK) PLC, said “Our collaboration with GRIDSERVE to deliver sustainable energy marks a breakthrough in delivering the world class infrastructure the UK needs in order to accelerate electric mobility. Combining our financial strength and motor industry expertise with GRIDSERVE’s leading renewable energy work is a perfect partnership to create a new revolutionary green energy future. Our intention is to become a market leader for EV adoption and today’s announcement, along with our commitment that 20% of our assets will support sustainable business projects over the next five years, shows our determination to deliver on that promise.”

The GBP 10m investment in GRIDSERVE, reflects Hitachi Capital UK’s commitment to, and confidence in the business. Over the course of 2020 Hitachi Capital UK has funded over GBP 24m in GRIDSERVE projects, including funding to help deliver the completion of the Braintree Electric Forecourt®.

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The London LED Summit, #SamsungKX

January 13th, 2021

Russ Curry, Ministry of New Media

The London LED Summit will take place at Samsung’s Kings Cross Experience Centre on Tuesday May 11, 2021.

Expert speakers will be looking at the LED Video Market Evolution, what the opportunities are for ultra-fine pitch, miniLED and MicroLED.

We will also explore how award winning LED installs are put together, discuss the LED opportunities within Corporate lobbies and atriums and take a detailed look at retail and physical design.

09.00 REGISTRATION

09.30 Welcome | Adrian J Cotterill | Editor-in-Chief | DailyDOOH

10.00 Opportunities and Challenges for the LED Industry | Bob Kronman | Director | Kronman Associates

10.45 TBA | Jenny Hicks | Head of Technology | Midwich Group

11.15 COFFEE

11.45 Elevating Your Space By Adding Experience| Peter Gustafsson | Business Development Europe | SNA Displays, and Johan Skepparman | Business Development Europe | SNA Displays

Former H&M Digital Signage Project Managers, Peter and Johan have a vast amount of experience in the retail market segment alone and they will be sharing with the audience what you need to know about retail when selling, installing and planning LED installations.

12:15 Re-Imagining Retail | Dan Horgan | Director of Sales, UK | YCD

It has only taken a couple of years for retail to switch from LCD to LED and almost at the same time for retail to re-invent and re-position itself as an ‘experience’ as opposed to necessarily purely a shopping medium. Retail has joined visitor centres, corporate lobbies and indeed the airport as something that is better as an experience. Let’s look at how and why?

12.45 Closing Remarks | Adrian J Cotterill | Editor-in-Chief | DailyDOOH

13.00 CLOSE

Registration is open here.

JLo Beauty Use Flowcode On @OUTFRONTMEDIAUS

January 13th, 2021

Adrian J Cotterill, Editor-in-Chief

Flowcode, the offline to online company building direct connections for brands and consumers, is partnering with Jennifer Lopez and her new brand JLo Beauty to kick off a direct to consumer retail revolution in 2021.

Flowcode, self described as the next generation QR code technology, aims to directly connect the megastar’s new skincare line to consumers and JLo’s 100M+ global fans.

The experience, which kicked off during Jennifer’s performance during Dick Clark’s Rockin’ New Year’s Eve special, features JLo branded and ultra-fast scanning Flowcodes, wrapped on the MTA S Shuttle subway in the heart of NYC. The activation gives consumers instant and direct shopping access to her new skincare line using Flowcode.

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Talon UK Co-CEO Frank Bryant Takes A Step Back

January 12th, 2021

Adrian J Cotterill, Editor-in-Chief

Frank Bryant, part of the team who set up Talon back in 2013 alongside Eric Newnham and James Copley, is stepping back from his role as co-CEO of the UK business.

Frank Bryant, Talon, OMG, Feb 2016, photographer Bronac McNeill

Frank Bryant has overseen client service, investment, commercials and business development at Talon as part of various roles in that time, including Managing Partner, Managing Director, Group COO and co-CEO. He remains in a reduced operational role as he looks towards retirement, with UK CEO James Copley taking over sole responsibility for the UK business, reporting into Talon Group CEO Barry Cupples.

Frank Bryant told us “I’m happy stepping back from my extensive operational responsibilities and a day-to-day involvement in the business. Talon has been an unbelievable success since we came into the market and I’ve loved every minute building and growing the business to its key leadership role in Out of Home. I will remain closely involved in ensuring we make a quick return to growth and will stay close to our fantastic clients, agencies and media partners.”

Barry Cupples was quoted as saying “We’re delighted that Frank will remain involved at this crucial time for Talon and the media industry. Frank’s amazing contribution has spanned every aspect of Talon’s phenomenal growth since start-up and an incredible source of energy and leadership to the business. As we enter our ninth year of operation and focus on evolving our technology and scaling our global capability for clients, we are well placed with a clear succession plan to meet every demand ahead.”

Frank will stay with the business in a Founder role and work two days a week.

We Miss You & Can’t Wait To Welcome You Back in 2022

January 12th, 2021

Adrian J Cotterill, Editor-in-Chief

Las Vegas resorts and attractions joined together to show support of #CES2021 with an orchestrated marquee display hours before the start of the annual show. CES, which has been held in Las Vegas for more than four decades, is being held virtually this year in light of the pandemic.

More than two dozen marquees along the famed Las Vegas Strip and downtown were lit with a ‘We miss you and can’t wait to welcome you back in 2022’ message the evening of Sunday, January 10, 2021.

Steve Hill, LVCVA president & CEO said “CES is one of the largest and longest-standing conventions in the destination and we miss the show’s organizers and attendees greatly this year. We wish them a successful virtual show and we are excited to welcome them back to Las Vegas with open arms next year.”

The following resorts and attractions that participated include: ARIA Resort & Casino, Bally’s, Bellagio, Caesars Palace, Circa Resort & Casino, Excalibur Hotel & Casino, Fremont Street Experience, Golden Gate Hotel & Casino, Harrah’s Las Vegas, Luxor Hotel & Casino, Mandalay Bay Resort & Casino, MGM Grand, Mirage, New York – New York, Paris Las Vegas, Park MGM, Planet Hollywood Resort & Casino, Resorts World Las Vegas, The Cosmopolitan of Las Vegas, The Cromwell , The D Las Vegas, The LINQ Hotel + Experience, SAHARA Las Vegas, The STRAT Hotel, Casino and Skypod, The Venetian Resort Las Vegas, Treasure Island – TI Hotel & Casino, Tropicana Las Vegas, Westgate Las Vegas Resort & Casino.

The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide and operating the Las Vegas Convention Center. With nearly 150,000 hotel rooms in Las Vegas alone and more than 13 million square feet of meeting and exhibit space citywide, the LVCVA’s mission centers on attracting leisure and business visitors to the area.