DailyDOOH

• Map Studio is now AI-powered and browser-based: users can create 3D wayfinding maps in second by dragging an dropping in a 2D file.
• They’ve completely overhauled the look and feel, with a new UX that focuses on ease-of-use for novices and experts alike – the upgraded GUI makes it painless to upgrade from a more basic CMS to 22Miles.
• The new dashboard offers direct access to common tasks and live signs, so users can make content updates with just a few clicks.

Midwich has announced the launch of Live, a new division created to serve the unique needs of the live events industry through specialist distribution and trade rental services in the UK&I.

Backed by the legacy, expertise, and energy of Sound Technology and PSCo, Live brings together a powerful team, an expanded technology offering, and a streamlined experience designed to help partners deliver extraordinary live events.

Under the Live banner sit two independent specialist businesses – each focused on delivering excellence in their own area:

• Live Technology – the distribution arm, formerly Sound Technology, providing market-leading brands in audio, lighting, video, and control to the live events community, supported by expert pre- and post-sales teams.
• PSCo and Dry Hire Lighting – the trade rental arm, continuing to deliver exceptional service and specialist rental solutions through trusted teams and existing account structures.

With Live, we’re removing complexity and making it easier for customers to access everything they need to bring live experiences to life – whether they’re buying, renting, or integrating technology.

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Vistar Media has announced the expansion of Vistar Academy to the EMEA region. This milestone brings free, high-quality training and certification programs to marketers, media owners and advertising professionals across Europe, the Middle East and Africa.

Vistar Academy is an interactive, online learning platform designed to educate and empower all levels of the advertising community.

From industry newcomers to seasoned experts, this resource provides self-paced courses and certifications that cover the fundamentals of digital out-of-home, including how programmatic technology enables data-driven targeting, dynamic creative and automated buying.

Learners gain practical knowledge to plan, sell or integrate DOOH into a broader marketing strategy.

“Programmatic DOOH adoption is growing rapidly across EMEA, but education remains one of the biggest barriers to continued growth,” said Diederick Ubels, Managing Director, EMEA at Vistar Media. “The launch of Vistar Academy in this region is designed to give our partners the knowledge and tools they need to confidently navigate and succeed in the programmatic space. This effort is about making DOOH more accessible, more collaborative and ultimately more impactful for everyone involved.”

Since its U.S. debut in August 2023, Vistar Academy has drawn nearly 5,000 users and issued over 2,600 certifications, underscoring the strong and growing demand for DOOH education. With its expansion into EMEA, Vistar Academy aims to support a wide range of learners:

Courses are structured around real-world scenarios and best practices, equipping learners with practical knowledge that directly translates into stronger campaigns and deeper collaboration across the ecosystem.

Vistar Academy is available now and free to access at academy.vistarmedia.com here.

Something big is coming to the streets of Manhattan: the first privately developed full-motion eye-level digital advertising network.

Pearl Media is launching The Midtown Digital Network in NYC with 40 large-format digital LED’s placed in 20 locations throughout Midtown Manhattan. Each location features an 8’x12’ double-sided LED that sits approximately 10 feet off the ground. All screens will be on 24/7, 365 days/year, 100% full motion, and are expected to reach 422 million+ impressions every four weeks.

With a history of building transformative media networks in underutilized, high-traffic places, Pearl identified Midtown Manhattan from 41st to 56th Streets, between 6th and 8th Avenues, as prime spaces for advertisers to attract the attention of sought-after New York customers. Unlike anything that has been achieved before, Pearl has spent the last two years building out the private network where brands can reach all New Yorkers in Midtown, NYC, with one single buy.

Josh Cohen, CEO, Pearl Media told us “The idea is not to compete with the massive screens in Times Square, but to complement them and allow brands to reinforce their messages throughout Midtown, reaching native New Yorkers and visitors alike. The Midtown Digital Network locations are at the intersection of where New Yorkers work, dine, shop, and seek entertainment.”

Key benefits include:

• The can’t-be-missed screens are 96 Sq. Ft, 12’ tall x 8’ wide, in full view of people walking and vehicular traffic
• The entire 40-screen network can be bought directly or programmatically with a click of a button
• They are designed to drive foot traffic, boost website visits, and forge unforgettable connections
• They provide property owners with a new additional revenue stream
• They translate content from other media easily, whether creating something for online, TV, or social media

The Midtown Digital Network will launch with advertisers that include streaming services, technology companies, CPG brands, entertainment, fashion, and more.

For advertising opportunities, contact Anthony Petrillo, CRO: apetrillo@pearlmedia.com

New York City just got a whole lot more dimensional as Defender is breaking boundaries with 3D anamorphic content on ‘The Hundred,’ the massive 100-yard LED screen inside the Oculus at Westfield World Trade Center.

The new campaign marks the debut of immersive, DeepScreen 3D creative on the media network at the iconic destination, transforming everyday foot traffic into front row seats for high-impact, high-tech storytelling.

Westfield Rise, the in-house media and experiential division of Unibail-Rodamco-Westfield (URW), is bringing the best-in-class technology and more to Westfield World Trade Center to create an out-of-home experience unlike any other in New York City.

Now backed by a suite of technology and toolkits, the media network at the Oculus offers advertising partners the ability to custom-design immersive content across 22 high-impact large format screens – including The Hundred – viewable directly at eye-level from multiple vantage points. This digital showcase offers advertisers a powerful platform to captivate audiences with striking visuals and compelling narratives.

Kristen Jackman, Senior Vice President of Westfield Rise told us “At Westfield Rise, we’re on a mission to transform advertising into a dynamic storytelling experience, delivering the most powerful and immersive canvases in the world. Through groundbreaking innovations like DeepScreen 3D, live streaming, and more, we empower brands to push creative boundaries, redefining what’s possible in engagement and impact. This is just the beginning of elevating the customer experience and adding real value for our partners.”

An all-new toolkit, complete with user-friendly templates, helps partners more easily design creative and preview it to spec on all screens across the World Trade Center campus. The tech pack also supports the integration of select API feeds to power dynamic content and serve advertising creative when it’s most relevant to consumers, like integrating live sports scores or delivering ads when the weather turns and makes live streaming global events easier than ever.

Coinciding with all new creative advertising capabilities, Westfield Rise partnered with New York City based Mercer Labs, a modern museum featuring a variety of experimental exhibition spaces, interactive experiences, and immersive installations that are redefining the relationship between art and technology. The partnership will feature a collection of art installations using the new creative capabilities across the media network at Westfield World Trade Center that is an extension of the Mercer Labs experience.

Roy Nachum, Cofounder and Creative Director/Artist of Mercer Labs said “We’re excited to partner with Westfield Rise, a recognized leader in out-of-home innovation. At Mercer Labs, our mission is to push the boundaries of technology and art, and we see the Oculus as an ideal second home for our immersive installations. We look forward to growing alongside Rise as together we inspire and engage audiences in New York City and beyond.”

First established in 2022, Westfield Rise helps brands forge transformative connections with millions of ready-to-spend consumers a year through dynamic media, immersive experiential, Westfield signature events, and strategic integrations. It now encompasses URW’s media and experiential business across the US and Europe.

GreenSigns, Chicago’s first and only fully sustainable out-of-home advertising company, announced this week the sale of select billboard assets. The transaction includes a portion of GreenSigns’ digital and static billboard inventory in the Chicago metropolitan area.

We understand that GreenSigns will continue to operate under the leadership of Founder and CEO Joseph Mancino, who tells us that he remains committed to expanding the company’s mission of delivering eco-conscious
advertising solutions.

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OpenEyeGlobal have been busy behind the scenes at #Infocomm25 crafting a series of unforgettable visual moments and this year, they are bringing their Content Studio into focus.

The Art of Experience, OpenEye’s Content Studio, is a creative team dedicated to producing visuals that stop you and experiences that stay with you.

From strong brand engagement pieces at BrightSign’s booth to a playful Barefoot Wine activation with Nanolumens and AUO on their Transparent MicroLED Display, an interactive check-in experience for Panasonic Connect, and fresh retail vibes for Bluefin Displays with their High Noon collaboration, OpenEye’s work will be woven throughout the Orlando show floor.

OpenEyeGlobal are also working with the show organiser’s AVIXA to create a series of dynamic motion graphics that will span five key zones, each designed to enhance the experience and convey the show’s theme of ‘Connection’ while aligning with AVIXA’s motifs;‘Explore,’ ‘Focus,’ and ‘Inspire.’

Beyond the show floor, OpenEyeGlobal are sponsoring the Valise and Snap Install Golf Tournament on June 10, participating in the Market Insights Breakfast panel on June 11, and of course hosting the HOTTEST party of the week, namely XUSC: Pixels in Paradise on June 12 at the Palm Tree Club – this ‘80s-themed networking bash is already sold out, but some of their sponsors may have a few last-minute tickets on hand, Ed.

Learn more here.

QSIC, the global intelligent in-store audio platform that closed a USD 25 million Series B funding round led by Hedosophia earlier this year has announced that it will power the in-store audio for Wingstop’s first Australian location in Sydney.

QSIC develops audio experiences for global retailers designed to improve customer experiences, enhance sales and encourage repeat business with carefully curated music. For Wingstop’s new location, QSIC’s intelligent audio platform will power a branded music experience that mirrors Wingstop’s bold personality and high-energy atmosphere.

“At Wingstop, we’re committed to creating a world-class guest experience from our flavours to the atmosphere,” said Locky Paech, Corporate Operations Director at Wingstop. “As we opened our first location in Australia, we wanted every detail to reflect the bold and energetic personality of our brand. Partnering with QSIC allows us to bring the Wingstop brand to life through music, creating a vibe that’s distinctly ours from the moment guests walk through the door.”

Wingstop is one of the fastest-growing global restaurant brands with more than 2,500 locations across the United States, Mexico, Canada, Singapore, the United Kingdom, France and the United Arab Emirates. Known for its bold chicken wing flavours, Wingstop has built a loyal fan base worldwide. For its new Sydney location, QSIC designed a custom audio experience that serves as an extension of the brand’s bold identity.

“Curated music experiences have a significant impact on customer engagement and satisfaction,” said Brad Montgomery, QSIC’s Commercial Lead APAC. “Customers want to hear music that complements a store and enhances their experience, not just today’s top hits or elevator music. With Wingstop, we’re building an audio experience that’s as bold and intentional as the brand itself.”

QSIC powers the audio for grocery, convenience, QSR, hospitality, fashion and specialty retail locations across the globe. The company was founded in Australia and has since expanded internationally, working with leaders such as McDonald’s, Coles/Reddy Express and 7-Eleven, among others.

Believ, the Electric Vehicle (EV) charge point operator (CPO), has secured a GBP 300 million investment facility to install at least 30,000 charge points across the UK.

The funding, which makes the company one of the UK’s best-backed CPOs, is led by Believ’s joint owners Liberty Global and Zouk Capital, Europe’s leading private equity investor in EV charging, alongside four retail and infrastructure financing banks – Santander, ABN Amro, NatWest and MUFG.

Guy Bartlett, Believ CEO said “It recognises the scale of investment required and the urgency of the need,” he says. “Confidence in EVs will continue to grow as drivers see more infrastructure going into the ground. At Believ, we are very proud to be at the heart of this journey.”

Believ’s latest financing marks a pivotal step in the further expansion of its public charging network which is needed to persuade drivers to switch to electric vehicles. The Government has a target of 300,000 public charge points by 2030; currently drivers have access to just over 80,000.

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The DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and retail media in the physical world are expecting 400+ attendees for their annual in-person Canada Summit this week on June 11 at the Scotiabank Theater in Toronto (this is the seventh year the event has been held).

Barry Frey, President & CEO of DPAA. told us “DPAA’s Canada Summit is always a big hit. Every year the Canadian advertising community connects, engages and learns about the latest innovations in the industry at this key industry event. We look forward to another great gathering hosted at Cineplex Media’s iconic Scotiabank Theater.”

The full list of speakers are:-

Sabrina LaRosa, Senior Director, Media, Loblaw’s
George Boulton, Group Strategy Director, OMD
Sumbul Ateeq, Associate Director, Strategy (PepsiCo Foods), OMD
Kristie Painting, Exec VP, Managing Director, Cineplex Media
Daniel Mak, Managing Director, Talon Canada
Gavin Lee, Senior Director, Product, Broadsign
Aurelie Goffinet, Sr. Brand Manager, Marketing, Oikos, Danone Canada
Mateusz Grobel, Sr. Ecommerce Manager, Danone Canada
Nicolette Leonardis, President & Co-Founder, Vertical Impression
Amanda Newell, Chief Revenue Officer, Adapt Media
Neal Bouwmeester, Director of Marketing, Mazda Canada
Lisa Kahn, President, Mindshare, WPP Media
Christian Di Vincenzo, Director, Corporate Marketing, Samsung Electronics Canada Inc.
Scott Nelson, Sr. VP, Apex Exchange

Topics at the Summit will include the growing role of digital out of home and retail media in today’s omnichannel mix, programmatic innovation, audience first strategies, and more. DPAA serves as a connector in the growing digital out of home ecosystem including brands, agencies, media owners, programmatic firms, location data, content companies and others.

Sponsors for the event include Adapt Media, Broadsign, Captivate, Cineplex Media, GymTV, Pattison, Perion, Reveal Mobile, Rogers Media, UB Media, Vertical Impression, Vistar.

There are still a few tickets left here but be quick, the Cinema seating at Scotiabank has finite seating just like at a movie!!