DailyDOOH

Tunity Analytics are holding an invite only Cocktail Reception during New York Digital Signage Week.

The event will take place on Tuesday October 15, 2019 between 19:00 – 21:00.

Premium digital out-of-home media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan.

Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and supporters unprecedented access via DOOH.

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Peerless-AV, an award-winning designer and manufacturer of innovative audio and video solutions and accessories, announced the newest generation of electric vehicle charging stations, created in partnership with Volta.

Together they provide a seamless, simple and free charging experience that fuels transportation while inspiring positive change in the adoption of electric vehicles. This completely reimagined charging station is powered by forward thinking partners seeking meaningful and measurable brand building opportunities.

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An event that we’ve been promised during London Digital Signage Week, next year May 11-15, 2020, namely a Samsung Display Partner Showcase will take place on Tuesday September 24, 2019 at Samsung KX, their *new* place of culture, innovation and discovery in London’s Coal Drops Yard.

We’re told that the event will be a great chance to learn about the latest industry news, get hands on experience of the newest technology, including the opportunity to see the Wall, the next generation of modular microLED display technology that delivers an extraordinary picture quality and revolutionary viewing.

Samsung KX
Coal Drops Yard
King’s Cross
London
N1C 4DQ

24th September 2019
14:00 – 18:00

The agenda is yet to be fully confirmed but will look a little like: –

14:00 Arrival, registration, food and refreshments

Welcome, Damon Crowhurst, Head of Display, Samsung, UK

Customer Case Study

Samsung LED update

Samsung LFD Update

Samsung IM Update

Product showcase, networking and drinks

18:00 Samsung would like you to join them at a local bar for networking drinks. Information will be circulated once registration has been confirmed.

Places are available on a first come, first served basis. You can register here.

New York Digital Signage Week will once again see a PJ SOLOMON Cocktail Party, and usually in terms of sheer numbers the biggest party of the week.

‘Smashing It: OOH + AV PJ SOLOMON Cocktail Party’ takes place the evening of Tuesday October 15, 2019. We will have more details shortly.

Ben Woodthorpe, Simon Jagger and Cameron Gunn were appointed Administrators of SIS Digital Vision Ltd, SIS Digital Media Ltd, 8 OutdoorMedia Ltd and Solutions in Steel Ltd on Friday August 9, 2019.

We told those who would listen early last week that Administrators had been called in to oversee the future of these companies and the week before that we exclusively revealed that they were all VERY likely to soon enter voluntarily administration.

Administrators visited the London offices on Tuesday and provided a summary of the situation to those staff who turned up for work. Briefly: –

• The Administrators are currently seeking to sell the business and/or assets of the Companies, either as a whole or in part. They told staff that a number of offers have been received and that they are in the process of reviewing and negotiating these offers with a view to achieving the best value possible for the assets.
• If a sale is concluded there is the possibility that ‘some’ staff will transfer to the purchaser, however this cannot be guaranteed.
• No employee is being paid from August 9, 2019 onwards, however the Administrators did say that in the event a sale is agreed and employment transfers to any purchaser, amounts owed to them will become payable by the purchaser.
• If a sale cannot be agreed or employees do not transfer to any new entity, said employees will be made redundant. The administrators made mention that at this point they will assist anyone so affected in making a claim from the Redundancy Payments Service.
• The Administrators hope to have clarity by the end of the week and are currently working towards concluding any sale no later than August 20, 2019.

We also noted last week that Julian Lee, the Sun Hung Kai & Co. (SHK) board representative at 8 Outdoor was also out after their ill-fated GBP 11 million investment into the company back in February 2018. SHK has very likely seen huge multi-million pound losses on this investment.

The naive reaction in some quarters to our reporting of this whole sorry saga over the last month somewhat surprised us with no-one really willing to look at the root cause of this debacle – with the UK OOH market up a whopping 9% in Q2, 2019 and a supposed GBP 11 million investment only a year ago, people should be asking where did all that money go?

It will be interesting to see if Insite or GLOBAL initiate a proper RFP tender process for the inevitable reconstruction of the former 8 Outdoor leases and more generally for the ongoing digital conversion and sorely needed upgrade projects across the estates.

It will of course be even more interesting should any company associated with Simon Grice then ‘win’ these tenders. We have it on good authority that his next / new company is OPTIC MIRAGE Ltd. Company No. 12128785 incorporated on July 30, 2019

The @8OutdoorMedia Demise Continues

For Sale & In Trouble, What Could Go Wrong For @8OutdoorMedia

The BrightSign Cocktail Party at The Press Lounge, one of the most popular evening events during New York Digital Signage Week returns once again this Fall and takes place Wednesday October 16, 2019 at the Press Lounge Rooftop Bar, from 7-10pm this time with an Open Premium Liquor bar and Heavy Hors d’oeuvres.

Sponsors of the event include ELO, Peerless-AV and ALMO.

The Co-op has launched a nationwide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products.

Devised by Posterscope, in collaboration with Carat, the campaign aims to reach people looking for tasty foods as they plan to entertain friends and family at key moments throughout the summer months.

The highly targeted campaign will use the full dynamic capabilities of digital out of home to make the campaign as contextually relevant as possible. Twenty different hero product ranges will be advertised through multiple creative executions developed by Lucky Generals, each with their own unique data triggers including specific weather conditions, temperature and time of day, as well as reacting to major sporting and summer events such as Wimbledon and Notting Hill Carnival. The ads also include directional messaging to the nearest local Co-op store.

The digital OOH ads will appear until the end of August on more than 600 roadside and rail digital 6-sheets and InLink screens and are part of the wider ‘Co-op Summer’ national advertising campaign appearing on AV, Print, Radio, Digital Video and social media.

Elaine Jones, Media Planning Manager at Co-op, told us “As a convenience retailer we are best placed for all those unpredictable social occasions and have quality own brand food and drink to cater for all guests. Food is often a key ingredient in the moments that matter in our lives and we wanted a campaign that would inspire people to make our summer product ranges a feature of these moments. Digital out of home’s ability to serve creative and relevant messaging at a time when we know shoppers will be receptive to our communications, and close to a store where they can explore our ranges for themselves, was an exciting and compelling proposition.”

The Co-op is one of the world’s largest consumer co-operatives with interests across food, funerals, insurance, legal services and health. It has a clear purpose of championing a better way of doing business for you and your communities. Owned by millions of UK consumers, the Co-op operates 2,600 food stores, over 1,000 funeral homes and it provides products to over 5,100 other stores, including those run by independent co-operative societies and through its wholesale business, Nisa Retail Limited. It has more than 63,000 colleagues and an annual revenue of over £10 billion.

iGotcha Media, a digital interactive studio specialised in building memorable screen-based customer experiences, this week announced a partnership with the Old Port of Montreal Corporation, a Canada Lands Company, to deploy digital kiosks that welcome guests and provide helpful information.

Montreal’s Old Port is the most visited recreational and tourist site in Canada, receiving more than seven million visitors per year. Effectively communicating with visitors is one of its top priorities. Replacing traditional static signage, two new digital kiosks provide orientation and promote attractions including the Montreal Science Centre, the IMAX Telus Theatre, the Montreal Observation Wheel, Bateau-Mouche boat cruises, the Bota Bota spa and numerous restaurants and boutiques.

New digital kiosks are double-sided, featuring two 75-inch LG monitors encased in a custom-made aluminium frame. Kiosks are very robust, able to withstand extreme weather conditions and direct sunlight. Equipped with WIFI antennae, Old Port staff may manage and update content using iGotcha Media’s proprietary content management software. Changes may be made quickly and easily from any location and kiosks may be managed to display individualized or network-wide content.

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Admytv, which describes itself as an innovative, place-based DOOH advertising IoT ad-tech device solution (it says it lights up ‘passive’ non-revenue generating screens to generate ad revenue and gather data from engaged consumers) has announced that it is using Quividi AMP’s Sampling & Extrapolation to Trade Programmatically (using Vistar Media we believe).

Quividi, the leading audience & campaign intelligence platform for Digital Out of Home and admytv’s partnership will see admytv use Quividi’s Audience Measurement Platform’s new Sampling & Extrapolation product to provide audience data for its entire community of screens and trade its inventory programmatically.

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