Zytronic Expands To N.A. With First U.S. Office And Key Sales Appointment

February 4th, 2016

Gail Chiasson, North American Editor

Zytronic, Newcastle, U.K., developer and manufacturer of advanced projected capacitive touch sensor solutions, has opened its first office in the US, located in Atlanta, Georgia.

Llavar Mindley

Llavar Mindley

The office houses key personnel responsible for managing the company’s continued growth in North America. Llavar Mindley has joined the company as sales engineer for North America, working alongside regional manager, Martin Salter and sales and technical support engineer, Scott Durden.

“North America – and the U.S. in particular – represents an enormous opportunity for Zytronic’s future growth,”
says Mark Cambridge, CEO of Zytronic. “With feet on the ground in the U.S., we are now able to dedicate additional sales and technical support to this region that continues to play an increasingly important role in our company’s expansion in North America.”

Zytronic maintains established relationships with customers in North America, from Mexico up into Canada. Growth has been exceptionally strong in the U.S., driven primarily by the increasing success of its highly durable and adaptable touch sensors for public use and self-service applications such as outdoor ATM’s, interactive digital signage, self-service kiosks and slot machines. Zytronic sensors are also used by industrial and medical OEMs.

Mindley brings to Zytronic a decade of progressive experience in electronics, applications engineering and technical sales. He will leverage this skill set to provide exemplar support for Zytronic’s customers in North America.

“Llavar is a great addition to the company and we’re fortunate to have him aboard,”
says Cambridge. “His experience and enthusiasm are a great match for the team in Atlanta, and we look forward to accomplishing great things together.”

The Zytronic Inc., Atlanta office is located at 400 Perimeter Center Terrace, Suite 900, Atlanta, GA 30346 T: 770-392-4246 or 770-392-4247.

In addition to its manufacturing and R&D centre in Newcastle, England, Zytronic now has sales offices in Taipei, Tokyo, and Atlanta, and a worldwide network of representatives and distributors.

Primesight Converts Digital Displays to @BroadSign

February 4th, 2016

Maddie Cotterill

Prime sight is converting its portfolio of digital displays to the BroadSign International, LLC software platform as part of its on-going drive to offer clients a seamless DOOH experience with increased accountability.

The integration with BroadSign’s cloud-based platform will give advertising clients access to the richest industry-leading reporting. Primesight has already converted its full large format digital estate to BroadSign and will soon complete the transition with its small format screens located in cinemas and subway.

Primesight selected BroadSign due to its flexible and comprehensive offering with regards to the delivery of dynamic content and proof of digital performance.

Paul Daniels, Operations Director at Primesight told us “BroadSign has provided an effective solution to our key requirements for digital transmission and display, which include an integration with our inventory management system, full flexibility for scheduling and accountable play out reporting,”.

Primesight’s purely ad-based network is composed of traditional and digital out-of-home formats, with the latter enabling advertisers to buy a percentage of time in any clock hour dependent on their needs.

#dse2016 To Host @SEGD Keynote Luncheon

February 4th, 2016

Gail Chiasson, North American Editor

#dse2016 will host the Society of Environmental Graphic Design’s Keynote Luncheon on Thursday, March 17, titled ‘The Future of Digital Signage is Clear’.

The luncheon panel discussion, to run from 12:00-1:30 p.m., will be moderated by Jennifer Davis, vice-president of marketing atPlanar and will feature representatives from the winners of the Clear Concept Awards competition, which will be announced at #dse2016. The design competition was held by Planar to demonstrate the innovative applications using Organic Light Emitting Diode (OLED) technology.

The Clear Concepts Awards judging panel included:

  • Anthony Vitagliano, director of experience Design, Digital Kitchen;
  • Brian James, design director, downstream;
  • Christopher Hall, group managing editor, Networld Media Group;
  • Dan Moalli, senior vice-president, Technomedia;
  • Karen Bowery, LEED AP, IIDA, executive vice-president, Ankrom Moisan Archtects Inc.;
  • Nathan Moody, design director, Stimulant.

Registration for the SEGD luncheon or any of the #dse2016 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available here.

Interview With Rick Cope, @NanoLumens CEO

February 4th, 2016

Gail Chiasson, North American Editor

Rick Cope, founder and CEO of NanoLumens, normally plays his cards close to his chest, open to answering what could be some tough questions, but closed-mouth on the precise details of his future plans.

Stormin' Norman and Rick CopePerhaps it’s his background: as a U.S. Marine – including as special ops advisor for Desert Storm in the Gulf War under the late General Norman Schwartzkopf – it goes to reason he wouldn’t easily let out secrets of what the future would hold.

And after senior executive jobs at other companies – COO and CTO at Enrev Corporation, a battery charging operating systems company; president of H. Power, a publicly traded fuel cell company; president of U.S. Electricar – he’s been around the block in seeing the development, faults, successes and failures within various companies.

We interviewed Cope last Monday (Feb. 1/16), getting hold of him following one of his many flights within and without the U.S. as he deals with display clients and partners on the six continents where NanoLumens operates.

“We’re everywhere except Antarctica,” he said, making a quip about penguins that showed he also has a sense of humour.

Read the rest of this entry »

Navori Labs Augments Content Scheduling, Ad Support For QL Digital Signage Engine

February 4th, 2016

Gail Chiasson, North American Editor

Swiss digital signage software specialist Navori Labs will unveil a series of new QL digital signage engine features aimed at simplifying how network operators and end users manage content scheduling and advertising at two upcoming trade shows: #ise2016 (February 9-12, Amsterdam, Stand 8-N225) and #dse2016.

Navori logoTo enhance content scheduling, Navori Labs has added advanced meta tagging and condition-based playback to its QL Manager software. This cross-group content routing logic lets users assign tags to content and players, which ensures that players only deliver content that matches their assigned tags.

In larger multi-site networks, the use of meta tags (profile, square footage, opt-in) allows operators to push out targeted content according to each location’s profile. This eliminates the need to create and manage an overly complex multi-level player structure. In the example of a retail store chain, content can be assigned to stores based on a wide array of criteria, including store size and product range. Similar criteria can be assigned to a multi-site hospitality network, such as a large hotel chain.

“The option to use meta tags and rules-based programming essentially allows for the delivery of more sophisticated content scheduling per screen or location,” says Jerome Moeri, CEO, Navori Labs. “This is ideal in digital out-of-home networks where a majority of content is tied to a specific context.”

On the advertising side, Navori Labs will introduce a new QL Player add-on specifically designed for advertising-supported digital signage networks. The new player add-on will allow QL customers to rely on the same software for all advertising and non-advertising needs, as opposed to requiring a separate application to manage ad bookings, schedule spots and send pre- and post-playback reports to advertisers. Additional benefits include the freedom to easily control and restrict access to users across the network in alignment with operational needs.

“Advertising network operators have long appreciated QL’s native player quality, and the breadth of the software’s features for multi-layer, multi-zone and titling applications,” says Moeri. “This new enhancement clearly improves user management and advertising airtime control across networks of any size, allowing users to manage dynamic ad campaigns with an intuitive and user-friendly interface.”

Matrox Unveils Single-Slot Graphics Card To Drive Nine Displays For 3×3 Video Walls

February 4th, 2016

Gail Chiasson, North American Editor

Montreal-based Matrox Graphics Inc. has unveiled what it believes it the world’s first single-slot, nine-output graphics card that supports nine 1920×1080 displays at 60Hz.

Matrox-C900-Graphics-Card-3x3-Video-Wall_1500pix

The Matrox C900, the latest card in the popular Matrox C-Series line of multi-monitor graphics cards, will be demonstrated for the first time at #ise2016 at stand 11-F48.

A special-purpose graphics card designed to power 3×3 and 9×1 video walls, Matrox C900’s single-slot form factor and low power consumption (75W) offer digital signage and video wall vendors simpler integration and a lower cost of ownership. Its support for stretched desktop across all nine synchronized outputs lets users run any application full screen across a 3×3 video wall.

This makes the card ideal for signage installations in retail, corporate, entertainment and hospitality environments as well as control room video wall solutions in security, process control and transportation.

Matrox PowerDesk desktop management software for Windows is included with C900 to give users a comprehensive set of tools, including bezel management and EDID management, to easily configure and manage their multi-display setups. Advanced APIs are available to developers and OEMs to quickly build custom interfaces and applications.

“Three-by-three configurations are the sweet spot for many digital signage installations and control room video walls,” says Caroline Injoyan, business development manager, Matrox Graphics. “Now with C900, for the first time, nine Full HD displays can be driven from a single-slot card and system integrators can easily offer a turnkey solution to power three-by-three video walls. They also benefit from the premium technical assistance, long product life cycles and reliability that Matrox is known for.”

Matrox C900 will be available in Q2 2016.

Shutterstock & @VSI_Inc Royalty Free Images

February 3rd, 2016

Gail Chiasson, North American Editor

Chicago-based Visible Spectrum Inc. has made an agreement with Shutterstock to incorporate its royalty-free image and video assets in VSI’s web-based tool for creating digital content for any digital platform, using the Shutterstock API.

Shutterstock is a global technology company providing high-quality licensed imagery and music, as well as innovative tools that power the creative process for businesses, marketing agencies and media organizations around the world. With more than 70 million types of content (images, vectors, illustrations, video and music clips) offered in the Shutterstock collection, on average 55,000 new pieces of content are added daily provided from more than 80,000 contributors who earn money whenever their content is selected.

Via VSI’s web-based system, end users may directly create digital content by customizing professionally designed templates; seamlessly search millions of stock images and video clips in real time; drag their selection right into their video composition; and add custom text or audio tracks. Ads and other forms of digital content can be created for any digital platform, in the user’s specified format and resolution, in minutes at a small fraction of the typical custom video cost.

Through the integration with Shutterstock’s API, Visible Spectrum’s digital content cloud now includes approximately 200 million image, video and audio assets from industry leading stock sources.

Primark’s Flagship Store in Madrid Gran Via

February 3rd, 2016

Russ Curry, Ministry of New Media

We just came across this spectacular installation in Madrid which is a great illustration of the point that we have been making for some time now – in the future there will be no screens – just displays.

Well, in Madrid the future is now.

Technomedia Solutions, was part of the team that created unique installations for Primark’s newly opened flagship store in Madrid, Spain. Impressed by the company’s work in the Boston store, Primark selected Technomedia – in partnership with creative agency Dalziel & Pow (D&P) who developed the overall concept: to design and build an engaging, atmospheric experience for the clothing retailer’s Gran Via location.

The newly renovated historical building spans four floors, making it one of Primark’s largest stores. The installations – specifically cutting-edge transparent LED displays and a panoramic sound system – line a central atrium, offering customers a 360-degree audio-visual environment. Included in the installation are eleven 10mm transparent LED displays, a Green Hippo media server playback system, an eight-channel surround sound speaker system and a Crestron control system.

Since the Gran Via building is protected by the historical commission, the component positioning and anchoring had to maintain the visual aspect of the atrium area. While the installation gives customers a full 360-degree “surround” audio-visual experience, all components are discreetly and cleverly integrated with architecture whose aspect is preserved by the Heritage Commission.

Placed Launches #OOH Attribution, Connecting Billboards To Store Visits

February 3rd, 2016

Gail Chiasson, North American Editor

Seattle, Washingtn-based Placed Inc., the leader in store attribution, announced the first of its kind attribution solution to connect out-of-home advertising to store visitation utilizing Placed Attribution.

Placed_OOH_Viewability1In addition, Placed is introducing a patent pending approach to viewability that goes beyond proximity and takes into account angle, distance, and direction.

The ability to not only measure proximity, but viewability, combined with the digital standard for ad to in-store, makes OOH on par with digital in terms of measurement and attribution.

On a daily basis, Placed measures over 600 million latitude and longitude pairs sourced from one in 300 adults in the US. This represents the largest audience in the world that has opted in to persistent location measurement. By combining first party location with directly measured sensors readings including accelerometer, gyroscope, and compass, Placed is able to deliver the most accurate solution in market to connect OOH exposure to store visitation.

Placed_OOH_Viewability2“In the past 12 months we’ve seen a material uptick in advertisers asking us to extend Placed Attribution into OOH,” said David Shim, founder and CEO at Placed. “OOH advertisers and media companies continue to push for measurement beyond proximity, and Placed Attribution delivers against that demand by introducing a viewability metric combined with ROI metrics including store visits, purchases, and revenue.”

With this launch, Placed Attribution delivers to advertisers an omnichannel currency to measure store visitation across mobile, desktop, and OOH. Launch partners include agencies Rapport, Horizon, Posterscope, and Kinetic along with media partners, Clear Channel Outdoor and National CineMedia.

Ford & @OceanOutdoorUK Light Up Waterloo’s IMAX

February 3rd, 2016

Maddie Cotterill

A new UK campaign launches this week with show-stopping creative which leverages the new technical and creative capabilities of the IMAX as a bespoke branding platform. It is supported by a wider brand campaign across other Ocean sites.

Ocean Ford Imax1 470

Ford’s campaign, which spotlights three classic models, was created by Blue Hive and planned through Mindshare and Kinetic. It includes an installation of an LED ribbon around the headlights of the vehicles which is programmed to synchronise with the wider Edison lighting system.

Edison is a joint venture between Ocean and the BFI which aligns emerging technology with the latest in LED lighting and new software management, brought together to facilitate a real step in creativity for brands in a high impact media environment.

Catherine Morgan, Ocean head of creative solutions told us “It’s about taking the technical and back end capabilities of the IMAX and shifting them into what becomes an incredibly creative media theatre. There is nothing else like this in the world. This installation is bespoke for the IMAX and Ford’s launch campaign is a showstopper.”

Edison features on the IMAX include:

  • Lighting – an outdoor theatre which gives the impression of fluid and constant movement
  • Clarity of colour and the elimination of shadows
  • Every pantone possible (except black)
  • Spotlights – different areas of the IMAX can be lit up

Perhaps it is also important to say that aesthetically, the IMAX is designed to match and blend with other lighting schemes across the South Bank, including the London Eye.

The technology deployed is designed to reduce light emissions/light pollution by 70 per cent!