Zoom Media & Marketing, targeted, lifestyle media company, and Network A, fast growing action sports and adventure network, have announced a content partnership to align original action sports content to more than 48 million viewers monthly.
The relationship will offer an opportunity for Network A programming to reach video screens across ZoomSocial, a network of over 2,000 bar and nightlife destinations in more than 45 DMAs, as well as ZoomFitness, a network of over 2,300 health clubs.
Additionally, Zoom and Network A will work together to offer brand partners innovative branded video packages distributed across Zoom digital screens and Network A social and mobile outlets.
“This partnership allows us to share exciting and relevant content with our patrons in both the nightlife and fitness environments,” says Patrick West, Zoom’s executive vice-president of creative services. “Network A’s action sports programming is a great way to engage the socially and physically active 18-34 audience in environments where they are living life on their own terms.”
Elevision, a digital-screen media company that owns and manages a network of real-time screens inside premium properties, has diversified its portfolio with the launch of a new outdoor LED screen for the Dubai International Financial Centre (DIFC).
The digital signage will report the price for listed companies on the NASDAQ Dubai, updated continuously throughout the day’s trading session. The market-data will be supplemented by DIFC branded content, and a revolving stream that will allow advertising brands to leverage the dynamic platform, guaranteed to reach a professional audience. The LED screen, which was also imported and installed by Elevision, is a total of 96 meters long and 1.3 meters high, making it the longest Digital Out-of-Home space in the Middle East, highly visible from multiple points of entry into the DIFC.
It also houses the latest technology that will provide advertisers with an opportunity to reach and communicate with consumers by displaying compelling content with the iconic DIFC Gate building as its backdrop – eg. Gucci went up today on the screen.
“The stock ticker is seen as the pulse of the Dubai Financial Market (DFM), and it symbolises the stability of the exchange and the strength of the economy,” said Niall Sallam, CEO of Elevision, at the launch earlier this week. “Brands leveraging the opportunity to advertise on the digital screen can benefit from the brand equity of its proximity with DIFC whilst communicating with professionals who are engaged with the platform, thanks to its relevant and news-led content, innovation and size.
“Outdoor media takes home about 15% of total marketing budgets in the UAE, but is dominated by static displays. However the industry is now shifting and we are seeing a far greater opportunity through digital signage by creating more value through a customized and inventive solution that is adaptable, targeted and effective.”
The LED screen was launched during the bell ringing ceremony for the Emirates Reit IPO, the first on the NASDAQ Dubai for five years.
The new platform will complement the Elevision portfolio that includes DOOH media inside 75 towers across prime real estate in Dubai. Similar to the DIFC LED screen, advertisers can update their content and marketing messages in real-time across Elevision’s network of more than 335 digital platforms.
Smart internal communicators know that the mobile device is both the now and the next frontier for them to conquer BUT with so many companies adopting a bring-your-own-device (BYOD) culture, communicators tend to feel that these (private devices) might be off limits for employee communications.
This is not true at all. Think of how many of us, are more than happy to use our own mobile devices for personal and business reasons. It’s easier and few want to carry around a personal device and a business device.
In John’s session, he talked about Deutsche Bank’s transition to BYOD. It was great that the company offered employee access email and calendar tools (obviously) on said devices but they also offered access to the intranet and shared documents – all from an employee’s own iPhone or iPad. Here’s the rub; he pointed out that many employees didn’t even know this access was allowed, existed, or how to use it.
The solution? Copy from Apple’s Genius Bar approach and set up sessions to teach employees how to access the information and even get them all set up. The approach is simple and powerful and achieved great results.
NTN Buzztime, Inc. (NYSE MKT: NTN) announced this week, the closing of its previously announced underwritten public offering of 11,100,000 shares of its common stock.
The shares were sold at the public offering price of $0.55 per share for gross proceeds of approximately $6.1 million. The company received net proceeds of approximately $5.5 million from the offering after deducting underwriting discounts and estimated expenses relating to the offering.
Roth Capital Partners acted as the sole book-running manager for the offering.
NTN Buzztime, Inc. (NYSE MKT: NTN) is a leading bar and restaurant entertainment and marketing services platform. With over 4 million player registrations on the Buzztime platform and over 50 million games played each year, Buzztime players spread the word and invite friends and family to their favorite Buzztime location to enjoy an evening of fun and competition. With Buzztime entertainment and marketing solutions, bars and restaurants can turn casual visitors into regulars, and give guests a reason to stay longer.
We now have a London Digital Signage Week advert running across ECNlive‘s agency network, which (and this is an impressive list), includes: Ogilvy, UM, Arena BLM, Kinetic, Maxus, Mindshare, MPG, OMD, Open Outdoor, Posterscope, Starcom, VCCP, Vizeum, Talon, MGOMD and Rapport.
The OVAB Europe itinerary for its members (and guests) during London Digital Signage Week (May 12-16, 2014) arrived this morning and we have to say, it looks pretty comprehensive.
OVAB Europe do great ‘walking tours’ (witness events such as #ISE2014 and previous years) and this theme continues with a tour of Westfield Stratford City Mall (meeting place, Velodrome entrance) 2pm-4pm on both Wednesday May 14 and Thursday May 15
On Wednesday May 14 between 2pm-3pm there is also an OVAB Europe Member Meeting at the Velodrome
If you commute into London via London’s Victoria train station you will soon notice Out of Home media agency Kinetic Worldwide’s live ice sculpture carving, adding to what you may have seen elsewhere, in support of Carling British Cider’s current OOH campaign.
The live event allows commuters to get up close and personal with the Molson Coors drinks brand as 100ml samples are handed out from a bespoke bar, whilst a two metre tall block of ice is sculpted in to a replica Carling British Cider bottle and apple.
Steven White, Kinetic Account Manager told us “Molson Coors tasked Kinetic with creating a real impact around its Carling British Cider brand this spring so we worked with our creative hub Kinetic Active to devise a high-profile live event to guarantee consumer interaction, visibility and social media activity.
“The ice sculpture and custom-made Carling British Cider bar are sure to catch the attention of consumers and complements Carling’s wider OOH campaign perfectly.”
The experiential activity takes place today (April 16) and is part of Carling British Cider’s wider OOH campaign, which has seen a series of 6-sheets, national 48 sheets and digital 6-sheets appear at key sites across the country.
It’s not all work, work, work when the DailyDOOH team travel and this week and last in Orlando, FL has been great for those nerdy enough amongst us to love rockets, space launches in general and of course astronomy…
Last week I managed to arrange for an Atlas V 541 carrying a top secret military payload (a classified mission for the National Reconnaissance Office) to launch on my youngest daughter’s 9th birthday (shown above as it leaves Launch Complex 41 at Cape Canaveral Air Force Station).
It wasn’t quite ‘Space Monday’ as billed on April 14th as our planned go-see second rocket launch in less than a week – the SpaceX-3 Commercial Resupply Services flight to the Space Station, was cancelled 50 minutes before launch at Cape Canaveral Air Force Station (it’s re-scheduled for this Friday but the weather doesn’t look too hopeful for that).
However later that night / early next morning (April 15, 2014), along with 1000′s of other Americans who were willing to stay up 01:00am onwards, we were treated to an amazing Total Lunar Eclipse Blood Moon (shown above).
Very hard to capture with a camera. What I would say is that when the moon was fully in the earth’s shadow and it turned red, all these ‘other’ stars came out. Quite amazing.
If you want to listen to the goto investment banker to the OOH and DOOH world (and trust me you do), then if you can get to the UK for London Digital Signage Week you are in luck as Peter J Solomon’s Mark Boidman is holding court at the Rainmaking Loft (the Rainmaking Loft is a 10,000ft2 startup hub in the iconic St Katharine Docks – in the heart of London)…
The Future of Media and AdTech
Mark Boidman (Peter J Solomon) & Paul-René Albertini (Startupbootcamp London)
Wednesday, May 14, 2014 from 4:00 PM to 6:00 PM
London, United Kingdom
Mark and Paul will present and highlight why investors are focusing in on the companies that reach a new generation of mobile, on the go, consumers that want to create and interact with content and advertising.