DailyDOOH

Thursday September 16, 2021 may well become known as an industry trade show Black Wednesday what with #NABSHOW which was due to take place October 9–13, 2021 in Las Vegas cancelled, and a few hours later, an announcement that September 27-29, 2021’s Enterprise Connect which was due to take place in Orlando, FL. would now be virtual only.

You would have thought that this heaps huge amounts of pressure on AVIXA, the organisers of #InfoComm21 which is pretty much the last show still standing but they seem adamant that the industry still wants the event to take place (and indeed, will turn up for it) – despite the fact that LG have no booth (just a show floor presence) and the likes of Sony, Panasonic, PTZOptic. HuddlecamHD, Digital Projection and Canon have already officially pulled out.

There are currently now just over 400 exhibitors registered for #Infocomm21 next month – which is HALF the number that exhibited in 2019 (there was no show in 2020).

Here is a list of the cancellations and postponements, in date they would have happened order…

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Global, the Media & Entertainment group, has launched its newest premium digital screens ‘Heathrow Towers’ taking its roadside digital large format estate to one of the biggest in the UK, with over 400 screens.

Mike Gordon, Chief Commercial Officer at Global, told us “Millions of motorists travel this route every month so this is a fantastic placement on a major arterial road, capturing commuter traffic as well as travellers to Heathrow. Our new state-of-the-art assets offer advertisers an unmissable opportunity and we’re thrilled to have a brilliant line up of partners on board to help us launch the latest addition to Global’s growing Outdoor portfolio.”

The new sites, which are 22 metres tall, consist of four HD screens, delivering sharp and consistent display quality both day and night, offering advertisers a stand-out creative canvas that will capture affluent audiences heading to and from Heathrow airport on one of London’s major roads. Global is continuing to invest in digital screens, which are more energy efficient and its outdoor division has several accreditations, and has won awards, for its commitment to sustainability.

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One of the UK’s newest media owners, Alight Media has partnered with LiveDOOH Signkick’s (LDSK) CMS and optimisation platform to further advance digital OOH planning for UK advertisers.

Matthew Dearden, Chief Executive Officer, Alight Media told us “By nature we’re a challenger, making out-of-home media deliver more for advertisers and agencies. We want to bring a digital-first mentality to the timeless power of OOH. The LDSK platform is unique due to the dynamic, flexible campaigns it enables us to offer clients across both guaranteed and non-guaranteed buys. It will help us not only push the boundaries of what our DOOH network is capable of, but also push the whole medium forward in optimising the power of DOOH.”

With LDSK as its technology partner, Alight Media can now deliver optimised, flexible DOOH campaigns across its growing network of D48 and D6 digital screens nationwide. Powered by the platform’s smart automated scheduling engine, Alight Media can now enable advertisers to plan their campaigns by combinations of plays, share of time, audience impressions and/or demographics. This flexibility extends across all programmatic, automated, and manual channels. Alight Media’s DOOH campaigns can also now be optimised in real time, right up until the moment of play.

Keni Bernardin, Chief Executive Officer, LiveDOOH Signkick said “Alight Media has proven itself to be a mover and shaker in the OOH industry. The company is growing fast with a big focus on DOOH. It makes complete sense for Alight to move forward from the ‘Tetris model’ of campaign scheduling and embrace the full possibilities of intelligent optimisation. We’re delighted to be working with such a forward-thinking media owner”.

Alight Media’s use of LDSK players across its digital screen network not only enables dynamic campaigns to be delivered nationwide, but also empowers the team to manage quality assurance in-house, testing delivery with creative partners prior to any campaign’s launch.

LDSK’s Chief Revenue Officer, Andy Hamblin will be chairing the Ministry of New Media’s AdTECH: OOH – Europe Conference in Amsterdam on December 1, 2021.

Speakers from The Netherlands, Germany, France, Italy, Scandinavia, Iceland and the UK will round off the year with a truly international AdTECH conference.

Now in its third year, the Ministry of New Media’s first European #AdTECH: OOH Conference was their OOH Automation & Programmatic Buying Technical Workshop which took place back in 2018.

Intersection we understand is currently utilising StreetMetrics measurement solutions to provide advertisers with detailed insights into their bus advertising campaigns in San Francisco, Chicago, Philadelphia and Seattle.

Drew Jackson, Founder of StreetMetrics told us “We’re excited to work closely with Intersection as they continue to deliver industry-leading out-of-home measurement solutions to advertisers in the country’s largest media markets” says “Our businesses share a common goal of leveraging technology to transform and improve life in cities, and we’re eager to provide deeper measurement and attribution services for Intersection.”

Were are told that by the end of 2021, Intersection will expand its offering to Austin, Dallas, Minneapolis, New Jersey, New York and Portland.

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WPP Agencies Kinetic Worldwide, Mindshare and GTB working in partnership with JCDecaux have launched a data-driven Out of Home campaign for the all-electric Ford Mustang Mach-E.

The campaign taps into the National Rail API to receive data on active train routes and timings. Using this information, the creative aims to dispel so-called ‘range anxiety’ – the concern among potential buyers of electric vehicles that they cannot cover sufficient distance without requiring recharging – by demonstrating where the Mustang Mach-E’s range of 379 miles could get them on a single charge.

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Billboard Insider confirmed this past weekend that Lamar Advertising has purchased all the assets of Stott Outdoor based in Chico California.

We quote from the editor(s) “This was absolutely a great acquisition for Lamar. It now gives Lamar a true Northern California presence, including inventory and an office location, which they’ve desired for some time”.

Johnsen, Fretty & Co. were the exclusive advisors to Stott Outdoor in the transaction which we understand to have closed on Wednesday of last week.

Spectrio, one of the nation’s leading providers of comprehensive digital signage solutions, announced that it has acquired Sixteen:Nine, a digital signage blog and podcast produced by industry veteran, David Haynes.

Staisey Divorski, vice president of marketing at Spectrio said “As one of the largest digital signage providers in the U.S., we know the industry is perpetually growing and evolving. Spectrio is proud to support that growth by investing in innovation and the overall enrichment and improvement of the industry. David Haynes’ unique voice has always been at the leading edge in digital signage, and we are excited to bring his knowledge and expertise to the team so we can continue to propel the industry to new heights together.”

Sixteen:Nine has been covering the digital signage industry since 2006, and is well-known for David Haynes’ unique take on news and analysis for an industry audience. Business owners and network managers also follow Sixteen:Nine for in-depth insight, recommendations, and other digital signage commentary.

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Making a mockery somewhat of the ‘merger’ announcement in August 2020 between D3 LED and Southpaw Live news reaches us that D3 LED, who have / had been for sale for sometime, has now been acquired by Ross Video.

Ross Video CEO David Ross said “We’re excited to welcome the amazing D3 team to Ross. D3 is in a class of their own for LED processing technology and the services that make customers succeed! They are innovators who were first to market with many technologies including IP Data/Video distribution between LED Controllers and Receivers using their True Element technology to deliver the highest quality imagery. It’s great to add another world-class brand to the Ross family, and I can’t wait to have our R&D teams collaborate and help our customers overcome their creative, business and technical challenges.”

The press release said that D3’s solutions complement the existing portfolio offered by Ross, and will enable Ross to offer an even more comprehensive range of content rendering platforms, including XPression motion graphics, Voyager (based on the Unreal engine from Epic Games), and the D3 IMS playback system, the companies said.

The operation will be renamed Ross D3 LED.

Ad Net Zero, the UK advertising initiative to help the industry respond to the climate crisis caused by CO2 emissions is marking its first-year anniversary with a special two-day Global Summit.

Ad Net Zero is made up of 70 leading companies from across the UK advertising industry, committing to achieving net zero carbon emissions from their operations by end 2030 as part of wider industry drive. It will take place on November 3-4, 2021 live from Glasgow at the same time as COP26, the UN Climate Change Conference when the world’s leaders gather to look at measures needed to tackle the challenge of climate change.

Sebastian Munden, Chair of Ad Net Zero and EVP and General Manager, Unilever UK & Ireland, said: “The goal of the Summit is to help equip every advertising professional, from brands, agencies, media owners and tech platforms, to understand the role they can play day-to-day to support the world-wide industry effort to shift to a more sustainable way of operating. Every attendee will be asked to make a commitment to changing the way they work and, wherever possible, that the work they make helps to ensure the advertising industry, in the UK and internationally, does everything it can to address the climate emergency.”

The Global Summit will be free to attend for any advertising professional from around the world and will provide inspirational content through thought leadership sessions and practical workshops. Anyone interested in attending the Summit online can register for a place here.

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The Consumer Technology Association has announced that registration is now open for #CES2022 in Las Vegas between January 5 to 8, 2022.

#CES2022 will bring together over 1100 companies from across the globe showcasing the latest in digital health, food tech, automotive tech, NFTs, gaming, smart home and more, the group said.

Proof of #COVID19 vaccination will be required to attend. The organisers will use CLEAR to administer proof of vaccination for U.S. based attendees and for non-U.S. based attendees, they have sad that they will use a similar, 3rd party platform to submit proof of vaccination and will share more information on this subject in October.

Registration can be found here.