DailyDOOH

For almost a decade, the DPAA Summit has easily been the largest one-day Global Media and Marketing Event and this week’s DPAA #VideoEverywhere Summit did not buck that trend and was once again, incredibly well attended.

Attendance figures for previous years have always been high (certainly between eight and nine hundred for each summit over the last two years) BUT (not that it is that important) has never quite broken the one thousand barrier.

Unoffically however we understand that this year’s event was very close, attracting 972 attendees.

Telestream and Starin have announced a distribution partnership to deliver Telestream’s cutting-edge workflow automation and media processing solutions across the United States.

Starin will distribute Telestream’s complete line of media processing, production, and distribution solutions for cloud, hybrid, and on-premises operations through its nationwide network of system integrators and value-added resellers.

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Teams led by Solomon Partners, The Out of Home Advertising Association of America, DPAA Global, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK), have been participating in Roadblock Cancer.

This charitable non-profit advertising initiative was a highlight of this October’s Out of Home New York and on Tuesday evening at 19:15 the billboards in Times Square featured adverts supporting the Memorial Sloan Kettering Cancer Center, one of the world’s leading comprehensive cancer centers.

Roadblock Cancer is part of a collaborative effort to support MSK’s Cycle for Survival, the fundraising program dedicated to beating rare cancers. Out of Home companies are contributing (more) media space to help advertise the events, which will take place nationwide January through March of 2025.

#ff @Cycle4Survival @YourOAAA @SolomonPtners @DPAAGlobal @mboidman

Superstar Music Artist and Youtuber KSI’s new single ‘Thick Of It’ has seemingly exploded across the internet since it’s release. It debuted at Number 14 on the UK’s Official Charts, hit the Top 50 on Spotify in the US and we are told, is set to debut on the Hot 100 chart as well

UK based Breaking Ads Agency worked with Atlantic Records on a campaign to book OOH Media on some of the biggest Digital Screens in Europe which included Clear Channel UK’s 72M long Cromination in London, JCDeaux UK’s Old Street Roundabout Screens, Elonex’s Victoria Warehouse Screen in Manchester and their Starlights Billboards in Birmingham.

In addition, the convoy of 20+ DigiVans across Birmingham and London which was also used in the campaign may well be the biggest convoy of DigiVans ever done.

Despite a massive round of layoffs at Tesla back in April which removed at least 500 employees from the Supercharger team, Tesla has announced that its Tesla Supercharger network has resumed its expansion.

Globally, Tesla opened 2,800 new Supercharger stalls during the three-month period ending September 30, an increase of 23% from the year earlier.

According to the website Supercharge.info, which relies on user contributions to track the opening of new stalls, there were 2,677 Supercharger stations in North America at the end of September, 125 more than at the end of the third quarter.

In September, General Motors electric vehicles made by Chevrolet, GMC and Cadillac joined the growing list of vehicles to have adopted Tesla’s North American Charging Standard (NACS). The network of cuurse already allows access via adapters, to EVs made by Ford, Rivian, Honda and Volvo. The likes of Nissan, Hyundai, Toyota, BMW, Volkswagen, Volvo and Jaguar have also signed agreements to start allowing access in 2025.

London based company Hello Lamp Post encourages people to look at their city with fresh eyes and they have an interesting webinar coming up on Wednesday October 30, 2024.

The webinar is designed for professionals in airports, property management and the public sector, and aims to highlight innovative use cases of AI, showcasing how they are enhancing audience engagement and interactivity in a range of environments.

Key Takeaways:

• Awareness of global AI use cases in public spaces
• Practical insights into the benefits of AI for data gathering and real-time engagement
• Future trends in AI for improving public environments

You’ll hear from industry experts and learn about real-world AI applications. Gain valuable insights into how these organisations are leveraging AI to create dynamic, interactive experiences, and discover how AI-powered solutions can be applied to improve public engagement in your sector.

Registration can be found here.

Veridooh has used #OOHNYC to announce that it has extended its independent programmatic digital out of home advertising verification solution by enabling it with VIOOH.

Veridooh co-founder Mo Moubayed told us “We are seeing phenomenal growth in demand for independent verification for programmatic DOOH, and the integration of Veridooh’s platform with VIOOH’s impressive global network makes it even more accessible across the world. What makes VIOOH’s platform so exciting is the flexibility it offers to deliver dynamic, strategic campaigns on the world stage. Veridooh’s independent verification platform gives agencies and advertisers the confidence to take full advantage of this, creating true transparency that campaigns are delivered.”

Media buyers leveraging the VIOOH Trading Manager platform to access digital out of home inventory across VIOOH’s media owner partners globally can now choose to add Veridooh’s 100% independent OOH verification solution via their DSP.

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Broadsign repeated their ‘Red Carpet Interviews’ at this week’s DPAA Video Everywhere Summit during #OOHNYC, something that they did with great success at the DPAA Canada Summit back in June.

Broadsign’s Content Marketing Manager Kayla Caticchio served as the official field reporter at the summit and conducted brief, concise interviews on their booth (shown here).

As the undisputed CMS leader in the OOH and DOOH industry Broadsign have, for as long as I can remember, been a major sponsor of the full day DPAA conference.

Kayla also featured on the main stage a few times, with a live feed to host Barry Frey.

Wildstone has announced its first sale and leaseback agreement in Australia, having entered into an agreement to fund two new digital spectacular sites in Melbourne’s outer suburbs for billboard media provider Alliance Outdoor Media Group.

The agreement is the first signed by Wildstone since it entered Australia’s OOH market in May, appointing industry veteran Noel Cook to head up its operations in the country.

Mark Buckley, General Manager at Alliance Outdoor Media Group, said “Dealing with the Wildstone Australia team was seamless, especially because of their deep knowledge of the industry and professionalism. We hope to do many more deals with them.”

Wildstone claims to be the leading owner of outdoor media infrastructure across the UK and Europe, where an important strand to the business involves acquiring OOH infrastructure from media operators, before leasing the assets back to the operators on a long-term basis. They say that this approach enhances operational efficiency for media operators and allows them to focus on their core business of selling OOH advertising, while benefiting from high-quality, well-maintained advertising assets.

Noel Cook, Managing Director for Wildstone Australia told us “We’re really excited to have completed our first deal in the market and the very first of this nature in the Australian market. Based on discussions we’ve been having with billboard owners across the states, we believe it is just the first of many and look forward to playing a significant role in the digitisation of the country’s outdoor advertising market”.

The deal it has now struck with Alliance Outdoor is the first of its kind in the Australian market. Under the terms of the deal, Wildstone will take over two sites previously owned by Alliance, fund the provision of digital boards and then lease the sites back to Alliance Outdoor, which will manage media sales.

The first site is located in Nunawading, where a single-sided digital measuring 19.99m x 4.60m will be facing the busy intersection of Maroondah Highway and Springvale Road.

The second location, a monopole site on the Craigieburn Bypass in Epping, will host a digital spectacular measuring 18.99m x 4.57m.

TransUnion (NYSE: TRU) has used #OOHNYC to announce a partnership between its marketing solutions business, TruAudience and AdQuick.

Julie Clark, SVP, Media & Entertainment, at TransUnion told us “As the media ecosystem becomes increasingly fragmented, marketers must maximize their targeted audience reach with optimal frequency, and OOH is an underutilized channel in achieving those goals. We’re excited to provide the insights and audiences to help AdQuick clients utilize OOH to its fullest extent as a meaningful part of their omnichannel performance marketing plans. As the media ecosystem becomes increasingly fragmented, marketers must maximize their targeted audience reach with optimal frequency, and OOH is an underutilized channel in achieving those goals. We’re excited to provide the insights and audiences to help AdQuick clients utilize OOH to its fullest extent as a meaningful part of their omnichannel performance marketing plans.”.

TransUnion’s identity-based consumer insights and audiences will now give AdQuick customers access to:

• Audience-Based Planning: Utilizing the TruAudience consumer insights modules purpose-built for digital out of home planners, AdQuick’s advertisers can plan their OOH investments alongside all other channels, including Connected TV, Display and Video.
• Audience Data for Campaign Planning and Execution: AdQuick’s platform offers the ability for clients to access TruAudience’s taxonomy as well as additional third-party audiences from AdQuick’s third-party data marketplace.

Jason Kunkel-de Cesero, Vice President, Demand & Analytics Partnerships, AdQuick said “OOH has mass reach, is brand safe, and is highly viewable. But historically it’s been planned, executed, and measured separately from other channels, which has resulted in brands chronically underinvesting in OOH. Our partnership with TransUnion will showcase the important role that OOH plays in driving outcomes, and help shift more advertiser dollars to OOH tactics”.

The partnership enhances AdQuick’s offerings by integrating with TruAudience’s consumer insights platform and curated audience taxonomy to enable advertisers to plan, execute and buy OOH as part of holistic, omnichannel campaigns.