Gail Chiasson, North American Editor
IWALLINSHOP SA (think “iWall in Shop”), a leading ad-based network in shopping centres across Spain and South America, has announced its conversion to BroadSign International, LLC’s automated digital signage software platform.
The conversion of 700 screens across 45 malls in Spain is almost complete and an initial deployment in Peru will soon bring 250 screens into 10 shopping centres.
Jordi Alba, CEO at IWALLINSHOP told us “As we grow in size, BroadSign is helping us reduce operating costs thanks to the campaign-based approach of its robust platform and innovative features designed for advertising and retail”.
Developed as a communication channel meant to connect consumers with brands prior to making purchase decisions, IWALLINSHOP runs a content loop of six ads lasting 12 seconds each. An increasing number of campaigns incorporate touch, gesture, augmented reality, scent and dispensers for coupons and cinema tickets. Quividi automated audience measurement is used to best tailor ads to audience.
Maarten Dollevoet, Regional Sales Director, EMEA also told us “IWALLINSHOP displays are viewed by over 300 million visitors per year in Spain alone. The conversion to BroadSign provides these consumers with a more premium shopping experience and gives advertisers the proof of performance reports they need to make sophisticated messaging and buying decisions.”
The network’s LED and LCD displays have a unique and high quality design. These, along with large format LED panels, are situated throughout shopping mall corridors, food courts, parking lots and exterior locations.
About IWALLINSHOP
IWALLINSHOP is a digital signage company that has over 700 iwalls spread across more than 50 shopping centers throughout Spain, viewed by 300 million visitors a year. IWALLINSHOP is a new experience at the point of sale, in leisure and consumption. It connects emotionally with the audience with large format digital media showing videos of great quality and visual appeal. What’s more, Iwall manages the entire process, from studying malls, target audience and business mixes to choosing the display locations, giving support to both the customer and advertiser.
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