We have hinted at this before and in private briefings have been a little more emphatic on what we perceive to be Cisco not getting what they want from the digital signage world. We firmly believe that Cisco are close to pulling the plug completely on their digital signage offering.
Undoubtedly they will couch whatever they announce (expect something soon) in different terms but signage for them can only be seen as an abject failure and far, far away from being the USD 1 billion a year business that they had hoped for AND indeed is the stretch goal for all new ‘divisions’ in their NBD empire in order to survive!
Cisco have won nothing of note in retail and haven’t even mounted anything resembling a credible assault on the outdoor media owners / advertising world and so have been left picking up the crumbs with a few Corporate Communications in-house type digital signage / Enterprise TV deployments.
The VAST majority of Cisco Digital Signage customers are universities using the product for campus communications and buying at 75% off of list price – hardly a price point or a sector where you will get good returns.