#CokeMyName Wins Big Numbers
Gail Chiasson, North American Editor
Posterscope USA recently completed a Times Square campaign for Coca-Cola whereby people in tweeted their name to a dedicated campaign hashtag – #CokeMyName – which generated a ‘story’ about their name that appeared on a digital screen above Times Square.
A camera then snapped an image of that story and tweeted it back to the user.
The results were extremely strong as the campaign generated 350 million social impressions and 42,000 posts to the #CokeMyName hashtag.
There were 5.4 million audience impressions in Times Square in three weeks. Tweets with #CokeMyName appeared across the US and in 110 other countries.
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