Gail Chiasson, North American Editor
We have to say we liked the way that Montreal-based Telecine decided to light up it’s own building to celebrate the holiday period.
While the building’s interior is filled with all sorts on digital screens, it installed 14 more screens visible from outside which it titled: Don’t DREAM it… DO it!
The staff were involved with music, dance and other activities and these have been shown on the outside screens for several nights to the pleasure of neighbours and passers-by.
And apparently there’s more to see, come next summer.
As James Fine, president, says, “We count ourselves extremely fortunate to work in this medium at a time where… if you dream it… you CAN do it. We can’t wait to see what fun dreams are ahead for all of us in 2016.”
Telecine, as our regular readers know, is a Scala partner and has been responsible the digital signage for such companies as Bloomberg, London City Airport, CBC-Radio Canada and many others. In October 2014, James Fine was the recipient of the second ever DailyDOOH Lifetime Achievement Award.
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