Nielsen Survey Confirms Outcast Does Its Job
Gail Chiasson, North American Editor
Outcasts’s at-the-pump digital out-of-home screens show a superior consumer engagement and 75% ad recall rate according to a new Nielsen survey of gas station customers at Outcast locations.
Following the marketing maxim that first out of the gate with an effective product (often) captures the largest market share, Outcast is already the leader in the digital out-of-home fuel space. The company was the first ever company to put digital screens at the pump in 2005.
The survey of customers at Outcast locations in Los Angeles, Miami, Philadelphia and San Francisco also found: that more than 90% of people noticed Outcast screens; 76% found them entertaining; 72% found them a good source of product information; 71% said Outcast makes pumping gas a better experience; and 87% said they’d watch Outcast media again on their next visit.
(The survey also found that gas station visitors are really on the go, with 61% saying that they were going somewhere other than home after leaving the station and members of that group were planning to make an average of 1.2 stops after leaving the gas station.)
“The survey shows that consumers are highly engaged with the Outcast Network,” says Paul Lindstrom, senior vice-president of The Nielsen Company. “This level of engagement, combined with satisfaction for content, strong ad recall rates and high notice rate indicates that Outcast and its at-the-pump network is very effective in capturing the consumers’ attention and delivering advertisers’ messages.”
Outcast has a reach of more than 25 million on-the-go consumers every month, with premium programming and targeted advertising displayed on 6,000 digital LCD screens in top DMAs in the U.S.. It offers 100% measurability in the industry with patented pump activation technology, which begins playing premium NBC content when the consumer lifts the handle. It also offers location-based targeting, mobile takeaways and personalized content.
It reaches more than 25 million on-the-go consumers every month, with premium programming and targeted advertising displayed on 6,000 digital LCD screens in top DMAs in the U.S..