OUTFRONT Media Sports Inc., a division of OUTFRONT Media Inc., New York,, has announced a continuation of its longstanding, exclusive multimedia rights agreement with the University of Virginia athletics department (UVA), Charlottesville,Viginia.
The partnership, which began in 1998, will now last through June 30, 2026, and includes all multimedia rights and various social and mobile property rights across all UVA athletic programs and facilities.
The agreement with OUTFRONT Media Sports, which operates the Virginia Sports Properties (VSP) office, continues to provide corporate partners of Virginia Athletics with single-source media sponsorships across all platforms, including in-venue displays, print, radio broadcast, game day presentations, hospitality and experiential marketing.
“We are excited about the potential of the next 10 years, knowing we will have the OUTFRONT Media Sports team as our partner,” says Jon Oliver, Virginia’s executive associate athletics director. “They have been our partner during the most successful period in the history of Virginia Athletics and they have a unique understanding of what it will take for us to reach our 10-year goals as outlined by our athletics director, Craig Littlepage. Our corporate partners have always been committed to our pursuit of ‘Uncompromised Excellence’ and the expansion of this relationship will enable our sponsors to take advantage of new opportunities to interact with our fans.”
“We are pleased to bring our support to the University of Virginia for another decade,” says Jeremy Male, OUTFRONT Media chairman and CEO. “In keeping with UVA founder Thomas Jefferson’s belief that ‘a strong body makes the mind strong’, our innovative growth of UVA’s media rights will create increased value for UVA in support of its important athletic objectives.”
“We’ve been a trusted partner and proud supporter of the University of Virginia since 1998,” said Doug Paschal, vice-president/general manager of OUTFRONT Media Sports. “The Virginia Cavalier brand represents a rich history and deep traditions built upon outstanding coaches and student-athletes at an incredible academic institution. OUTFRONT Media Sports will continue to build on the success of this partnership as we are doing with a growing number of universities and sports franchises across the country.”