Adrian J Cotterill, Editor-in-Chief
Charter Digital Media has formed a new Retail Digital Out-of-Home Ad Sales Division which will help it represent DOOH Networks for drug stores, supermarkets and convenience stores across America.
Charter Digital Media already reps the 3D Interactive Digital Network in the Rite Aid Drug Stores as well as the 3D Interactive Coinstar Networks in Giant Eagle, Stater Bros., Save Mart Supermarkets (owned by Provision Interactive Technologies). We understand that the Coinstar Network will be expanding to include Kroger’s in Texas and Ralphs in Southern California in Q3 2018.
Charter Digital Media is also an ad sales representative for 33 Degrees CC’s Circle K Digital Network that is rolling out in the Top 25 Markets. The Circle K Digital Network delivers one of the largest retail video wall of any convenience stores in the country. By Q4 2018, advertisers will be able to select from over 2,000 stores in this new Retail DOOH Network.
Terence J. Kollman, President and CEO of Charter Digital Media told us “Charter Digital Media’s InStore Networks deliver a highly desirable demographic at a low CPM in a captive atmosphere that is perfect for a wide range of advertisers.”
He added “With this announcement we are pleased to have Christopher Quirin join as managing partner. Chris will be responsible for client management and revenue generation for this new division. His background in running OOH companies and innovative solutions for advertisers will create the opportunity to for Charter to continue its leadership in OOH.
Presently, Charter Digital Media represents national, regional and local digital out-of-home networks for general mass audience, airport, shopping mall and in-store advertising.
Follow DailyDOOH