Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for everything digital out-of-home (DOOH), announced this week that Austin-based Popspots, a company that is aiming to modernize the retail checkout using smart displays and AI-powered technology, has joined the association.
With an initial focus on grocery, Popspots smart displays affix directly to existing checkout fixtures, and come equipped with the Popspots platform, which combines a product management solution and one of the industry’s fastest-growing digital out-of-home networks to help brands and retailers drive awareness, engagement and conversion directly at the point of purchase. The company’s proven success and leadership in the market were recently recognized by MassChallenge, where Popspots was selected as the Gold Award winner in its inaugural Texas cohort.
The Popspots digital out-of-home network offers brands access to more than 720 million verified impressions annually while ensuring 100% viewability, with ads only playing when consumers are standing in the checkout line. Brands that use the platform are seeing impressive results, with a recent study showing an average same day sales lift of 7%. The platform also offers product management for store teams, which uses digital imaging and AI to monitor the checkout aisle, enabling store managers to quickly identify and resolve out-of-stock products and planogram compliance issues. With Popspots, grocers are able to better recapture the more than $500M in revenue that is lost annually due to out of stock products at checkout alone.
Marlow Nickell, CEO and co-founder of Popspots told us “For decades, the checkout experience in stores has largely remained untouched, despite it being one of the most important in-store moments. We’re here to change that,” said Popspots is helping advertisers and retailers better use smart technology to make data-driven decisions to improve the checkout experience and recapture critical lost sales. We’re thrilled to be a part of the DPAA community.”
Barry Frey, DPAA President & CEO, said, “Popspots’ technology improves the customer experience and drives sales by presenting engaging and relevant content at the point-of-purchase. We look forward to working with them and sharing their success stories with our member community.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities”.
Popspots technology is already used by many of today’s leading brands and grocers including Red Bull, Pepsi, and Hy-Vee, and can be found in more than 200 stores across the United States.
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