Nice to see that LG phones, who we recently reported as playing out through Boomerang Digital have become a new client also for Avanti Screen Media in their pubs, clubs and bars (though not Malls we believe).
We also understand that a Budweiser campaign will be running shortly in both Avanti Screen Media and Brightspace Media pub, club, bar networks.
Drinks are an obvious target for the leisure network and generally the media sales folks do quite well here (as previously reported Guinness are active here also).
It’s great to see LG join Samsung in advertising mobile phones in this sector. The mobile operators seem to have been a bit quiet recently.